- Aldi Renews Team GB Sponsorship Until 2025
Around the Net In MAD London, Sean Hargrave - Monday, January 28, 2019
Aldi has renewed its Team GB sponsorship until 2015, "Campaign" reports. It means the supermarket will partner with Team GB for both the 2020 Tokyo and 2024 Paris Games. ...
- BBC Accuses Iceland Of Palm Oil Sidestep
Around the Net In MAD London, Sean Hargrave - Friday, January 25, 2019
It set social media talking this Christmas with its Rang-Tan ad highlighting the environmental impact of palm oil. The supermarket chain promised to take palm oil out of its o ...
- Waitrose Takes Christmas Email Marketing Crown
Around the Net In MAD London, Sean Hargrave - Friday, December 14, 2018
Opinion may be divided on who has "won" Christmas in terms of tv ads, but Waitrose has been named top of a list of email marketers for the festive seas ...
- Karmarama Wins Lidl's Ad Brief
Around the Net In MAD London, Sean Hargrave - Thursday, December 13, 2018
Accenture-owned Karmarama has been appointed as Lidl's ad agency, "Campaign" reveals. The appointment comes after a competitive pitch process started in the summer and handled by AAR. The incumbent w ...
- Kroger Setting Up Shops Within 13 Walgreens, Launches Meal Kits Offering
Marketing Daily - Top of the News, Thom Forbes - Wednesday, December 5, 2018
Partnership between largest U.S. largest supermarket retailer and biggest drug chain "aims to promote a convenient, one-stop shopping experience." ...
- Iceland's 'Rang-Tan' Wins Big On Views, Sales And Consideration
Around the Net In MAD London, Sean Hargrave - Tuesday, December 4, 2018
The Christmas news just keeps on getting better for Iceland. "Campaign" reveals that its "Rang-Tan" video, which was not permitted to be used as a Christmas ad, has been view ...
- Iceland Takes Animatronic Orangutan For A Festive Walk
Around the Net In MAD London, Sean Hargrave - Friday, November 16, 2018
Iceland has taken gorilla marketing to new heights with an animatronic orangutan. According to "Campaign," the supermarket is backing up its animation that cannot be broadcast because it was ma ...
- 'Press Gazette' Blames 'Twitter Haters' For 'Waitrose Food' Editor's Departure
Around the Net In MAD London, Sean Hargrave - Thursday, November 1, 2018
The Editor of "Press Gazette" is railing back against the "twitter haters" today with a blog that comes to the aid of William Sitwell, who resigned as editor of "Waitro ...
- Iceland Takes Advertising In-House
Around the Net In MAD London, Sean Hargrave - Tuesday, October 30, 2018
Iceland, the frozen supermarket chain, has announced it is taking its advertising in-house after splitting with Karmamara after seven years, "Campaign" reports. ...
- Four-Way Battle For Lidl's Ad Account
Around the Net In MAD London, Sean Hargrave - Monday, October 29, 2018
"Campaign" reveals that four agencies are bidding to win Lidl's GBP70m-a-year account. Karmarama, Leo Burnett, VCCP and WCRS are going head to head in a process that began in Augu ...
- Facial Recognition Could Speed Up Self-Service Alcohol Sales
Around the Net In MAD London, Sean Hargrave - Wednesday, October 17, 2018
Facial recognition could soon be coming to British supermarkets as a means of checking the age of shoppers attempting to buy alcohol at self-service tills, "The Telegraph" reports. Rather th ...
- Tesco Launches New Discount Store, Asda And Sainsbury's Merger Investigated
Around the Net In MAD London, Sean Hargrave - Wednesday, September 19, 2018
As the Sainsbury's and Asda merger is put under an investigation by the competition watchdog, "Sky News" is reporting that Tesco will open its first cut-price store. Named Jack's, aft ...
- Aldi Launches 'Shop Differentli' Campaign
Marketing Daily, Sarah Mahoney - Monday, September 17, 2018
Aldi may be serious about low prices, but its sense of humor about its customers shows up in its latest national spot. ...
- John Lewis And Waitrose To Launch Joint Loyalty Scheme
Around the Net In MAD London, Sean Hargrave - Friday, September 14, 2018
Its profits have fallen through the floor, but now John Lewis and Waitrose are to launch a joint loyalty scheme, "Marketing Week" reports. ...
- 'The Times' Lays Out John Lewis Woes On Its Core Brand Promise
Around the Net In MAD London, Sean Hargrave - Friday, September 14, 2018
Sometimes the strapline that underpins your brand image can be a noose around the neck. That is the take from "The Times" this morning as it describes how John Lewi ...
- Tesco Signs Up Jamie Oliver For Healthy Eating Drive
Around the Net In MAD London, Sean Hargrave - Tuesday, September 11, 2018
Tesco has signed up celebrity chef Jamie Oliver as the face of a new campaign to promote healthier eating, "Campaign" reports. ...
- John Lewis And Waitrose Launch First Joint Ad
Around the Net In MAD London, Sean Hargrave - Tuesday, September 4, 2018
John Lewis and Waitrose have unveiled their first joint advertising campaign to reflect their rebrands. The new "& Partners" ad mirrors both retailers adding & Partners to their official bra ...
- Lidl Puts TBWA On Alert
Around the Net In MAD London, Sean Hargrave - Wednesday, August 29, 2018
Lidl is holding a review of its ad account that has been with TBWA for the past five years, "The Drum" reveals. The agency has not confirmed whether or n ...
- Regulator Investigates Sainsbury's And Asda Merger
Around the Net In MAD London, Sean Hargrave - Friday, August 24, 2018
The Competition and Markets Authority has launched a formal investigation into the merger of Sainsbury's and Asda, saying it will be blocked it if it adversely affects shoppers. The Tim ...
- Tesco Confirms Carrefour Partnership Will Help It Compete On Price With Amazon
Around the Net In MAD London, Sean Hargrave - Friday, July 6, 2018
Tesco has confirmed that it believes a long-term strategic partnership with French supermarket chain Carrefour will allow it to cut prices so it can compete with the discount stores ...
- Tesco And Carrefour Partner Up To Take On Amazon
Around the Net In MAD London, Sean Hargrave - Monday, July 2, 2018
British and French supermarket chains Tesco and Carrefour have announced a long-term strategic alliance, which "The Times" reveals is a challenge to the rising popularity of Amazon in the groce ...
- Co-op Reviews Its Media Account
Around the Net In MAD London, Sean Hargrave - Friday, June 29, 2018
The Co-op is putting its media account up for review, according to "Campaign." The account has been held by Rocket for a decade and followed the agency when it w ...
- How Aldi Rolled Out 'Like Brands, Only Cheaper'
Around the Net In MAD London, Sean Hargrave - Friday, June 15, 2018
"Marketing Week" has an interesting interview today with Aldi marketing director Adam Zavalis, who explains how the supermarket set about challenging Brits' love of their favourite brands with its "Li ...
- Lidl On The Hunt For A Planning Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, June 5, 2018
Lidl is splitting its media account and is looking out for a media-planning agency, putting Starcom on alert, "Campaign" reveals. ...
- Harry And Meghan Give Supermarkets A Welcome Boost
Around the Net In MAD London, Sean Hargrave - Thursday, May 31, 2018
Supermarket sales were up 2.7% in the three months to May 20th, Kantar Worldpanel has found. "The Guardian" reveals that the most likely reasons for a welcome increase in sal ...
- Aldi Ad Today Will Feature Sign Language For Deaf Awareness Week
Around the Net In MAD London, Sean Hargrave - Monday, May 14, 2018
Aldi is celebration Deaf Awareness Week with an ad during the commercial break in today's Coronation Street which will be signed, "Campaign" reveals. ...
- Lidl Scales Back Digital Advertising Over Poor Performance
Around the Net In MAD London, Sean Hargrave - Friday, May 4, 2018
Lidl has announced that it is scaling back on its digital media investment because it is not seeing the same level of engagement or value for budget as it ge ...
- Sainsbury's And Asda Proposed Merger Would Keep Both Brand Names
Around the Net In MAD London, Sean Hargrave - Monday, April 30, 2018
It's the deal that took everyone by surprise this weekend. "Marketing Week" discusses the proposed merger of Sainsbury's and Asda, confirming that this would give the group a 31% sha ...
- Asda Hands Its Advertising Business To Abbott Mead Vickers BBDO
Around the Net In MAD London, Sean Hargrave - Monday, April 30, 2018
There may be talk of mergers in the news headlines, but there is a split afoot for Asda this morning. "Campaign" confirms that the supermarket chain, in talks to mer ...
- Online Grocery Sales Rising, But At A Very Slow Rate
Around the Net In MAD London, Sean Hargrave - Monday, April 30, 2018
Online grocery sales are growing at what Netimperative refers to as a "pedestrian" rate, from 6.3% of total sales to 6.4% in 2017. ...
