The FTC is warning hundreds of advertisers and agencies that running fake testimonials, as well as failing to disclose payments to influencers, could result in financial penalties. ...

"We recognize that it is essential to anticipate and respond to shifting consumer needs and preferences," says Nissan's Allyson Witherspoon. ...

The PowerReviews study reveals that when product Q&As are missing, one in four online shoppers question the quality of the brand. ...

When reviews with their tale to tell are left up to do their intended task, they can reveal details of a well-run or a troubled company. Here's an example. ...

Shoppers' opinions on returns of items bought online and in-store show higher-income households are more likely to do returns, a survey reveals. The data provides insight into some of t ...

Data from Milestone research shows local is the second-largest channel behind organic search. The two organic channels combined dominate the traffic at 69%, in page views, and channel revenue contribut ...

Businesses will soon need "labels" for directories and on search engines to identify vaccine requirements, as New York City begins to require vaccines for entry. Other states will likely fol ...

Amazon says less than 1% of reviews are fake, according to a study by CHEQ and the University of Baltimore. Amazon analyzes 10 million reviews a month using a combinati ...

Negative reviews are an important tool for shoppers because they demonstrate to consumers that brands can and will make things right, a PowerReviews survey of more than 6,500 consumers sh ...

Google reviews continue to support the company's growing knowledge graph and its impact on personal lives and businesses. In fact, the company uses reviews as a ranking tool in searc ...

Birdeye analyzed data from more than 60,000 businesses to understand the pandemic's impact on reviews related to retail, automotive, healthcare and beauty and wellness. Google, rather than Facebook or Yel ...

Scanning the Oscar reviews published here over the last half-decade, I find many of the same themes, words, criticisms and complaints. ...

A computer repair shop owner is pressing to move forward with a defamation lawsuit against Twitter over its handling of a factually disputed "New York Post" story regarding President J ...

Two-thirds of shoppers consider store brands as high-quality as name brands. Another third rank private-label higher. In Bazarvoice's network of more than 11,500 brands and retailers, online ordering rose 3 ...

A new wave of "critical" reviews hit the Robinhood app in Google Play, but the search engine isn't coming to the app's rescue. The trading app Robinhood sunk back do ...

Online brokerage firm Robinhood shut down trading on Thursday as Investors executed a "short squeeze" that made traders rich and cost Wall Street billions. ...

The best-reviewed products are not always the highest quality -- at least not on Amazon. More consumers will realize this as they dig into their holiday purchases. ...

B2B ratings and review platform GoodFirms has listed what it says are the top email marketing agencies. ...

The FTC is moving "deeper into the consumer review ecosystem," advertising lawyer Jeff Greenbaum says. ...

FTC economist Devesh Raval shows how fake online reviews can account for about half the higher average ratings for low-quality businesses on Google, compared with Yelp. He also analyzes ratin ...

Apple last week enabled a rating system that enables users to recommend a place and leave a star rating. At this early stage, the rating system is only visible f ...

About 64% of U.S. consumers say they lost money purchasing poor-quality health and beauty goods online in the past year, especially since the beginning of the pandemic. The average lo ...

Consumers can report on participating restaurants' COVID-19 health and hygiene practices to those businesses' corporate offices. ...

The Federal Trade Commission should step up efforts to discourage phony online endorsements, Consumer Reports urges. ...

Quibi has been garnering top reviews -- higher than other streaming services -- after it launched with an underwhelming number of downloads. ...

Marketers worldwide have altered their ad and marketing plans to address changes in mobility, shopping, and consumption brought on by COVID-19. ...

As Yelp reels from the pandemic, the business-review site has decided to cut 1,000 jobs, furlough an additional 1,100 employees, and reduce the hours of still more. ...

The 2019 Consumer Alerts Report details results of a program designed to warn consumers about businesses with egregious or unusual review activity. ...

Nearly three-quarters of consumers want the retail industry to set new standards with severe punishment for violations to combat fake reviews. ...

Only 71% of people trust consumer brands and many trust them less than a year ago, especially 18- to 24-year-olds. When asked how their trust in brands has changed, 2 ...