- Computer Repair Shop Owner Revives Battle With Twitter Over Hunter Biden Email Story
Digital News Daily, Wendy Davis - Tuesday, March 2, 2021
A computer repair shop owner is pressing to move forward with a defamation lawsuit against Twitter over its handling of a factually disputed "New York Post" story regarding President J ...
- Despite What You Think, Brands Have An Eye On Consumer Needs
Inside Performance, Laurie Sullivan - Wednesday, February 24, 2021
Two-thirds of shoppers consider store brands as high-quality as name brands. Another third rank private-label higher. In Bazarvoice's network of more than 11,500 brands and retailers, online ordering rose 3 ...
- Google Stops Deleting Robinhood's Critical Reviews
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 3, 2021
A new wave of "critical" reviews hit the Robinhood app in Google Play, but the search engine isn't coming to the app's rescue. The trading app Robinhood sunk back do ...
- Google Deletes Thousands Of Negative Reviews On Robinhood App
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2021
Online brokerage firm Robinhood shut down trading on Thursday as Investors executed a "short squeeze" that made traders rich and cost Wall Street billions. ...
- Amazon Still Lets Sellers Game Its Search Algorithms
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
The best-reviewed products are not always the highest quality -- at least not on Amazon. More consumers will realize this as they dig into their holiday purchases. ...
- Ratings Service GoodFirms Lists 'Top' Email Agencies
Email Marketing Daily, Ray Schultz - Wednesday, December 23, 2020
B2B ratings and review platform GoodFirms has listed what it says are the top email marketing agencies. ...
- Removing Bad Reviews Might Deceive Consumers, FTC Suggests
PolicyBlog, Wendy Davis - Thursday, December 10, 2020
The FTC is moving "deeper into the consumer review ecosystem," advertising lawyer Jeff Greenbaum says. ...
- FTC Economist Analyzes Review Quality On Amazon, Google, HomeAdvisor, Facebook, Yelp
Inside Performance, Laurie Sullivan - Friday, October 30, 2020
FTC economist Devesh Raval shows how fake online reviews can account for about half the higher average ratings for low-quality businesses on Google, compared with Yelp. He also analyzes ratin ...
- Merkle: How Much Loyalty Customers Have Depends On Several Factors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
Apple last week enabled a rating system that enables users to recommend a place and leave a star rating. At this early stage, the rating system is only visible f ...
- Consumers Buying More Fake Health, Beauty Products As Ecommerce Surges
Inside Performance, Laurie Sullivan - Tuesday, July 7, 2020
About 64% of U.S. consumers say they lost money purchasing poor-quality health and beauty goods online in the past year, especially since the beginning of the pandemic. The average lo ...
- Texas Restaurants Look To Boost Safety Through Customer Reporting
Inside Performance, Laurie Sullivan - Monday, July 6, 2020
Consumers can report on participating restaurants' COVID-19 health and hygiene practices to those businesses' corporate offices. ...
- Watchdogs Press FTC To Crack Down On Influencer Marketing
Digital News Daily, Wendy Davis - Tuesday, June 23, 2020
The Federal Trade Commission should step up efforts to discourage phony online endorsements, Consumer Reports urges. ...
- Quibi Posts Most Positive Reviews For A Streamer After Stumbling Out Of The Gate
Television News Daily, Wayne Friedman - Friday, May 29, 2020
Quibi has been garnering top reviews -- higher than other streaming services -- after it launched with an underwhelming number of downloads. ...
- Look To User Reviews To Uncover Search Marketing Opportunities
Search & Performance Marketing Daily, Alon Gehlber - Friday, May 22, 2020
Marketers worldwide have altered their ad and marketing plans to address changes in mobility, shopping, and consumption brought on by COVID-19. ...
- Yelp Axes 1,000 Jobs, Furloughs Staffers
Digital News Daily, Gavin O'Malley - Friday, April 10, 2020
As Yelp reels from the pandemic, the business-review site has decided to cut 1,000 jobs, furlough an additional 1,100 employees, and reduce the hours of still more. ...
- Yelp Releases Data On 1300 Consumer Fraud Alerts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 10, 2020
The 2019 Consumer Alerts Report details results of a program designed to warn consumers about businesses with egregious or unusual review activity. ...
- Standards To Combat Fake Reviews Needed As Trust Erodes
Inside Performance, Laurie Sullivan - Friday, March 6, 2020
Nearly three-quarters of consumers want the retail industry to set new standards with severe punishment for violations to combat fake reviews. ...
- Trust In Brands Waning, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2020
Only 71% of people trust consumer brands and many trust them less than a year ago, especially 18- to 24-year-olds. When asked how their trust in brands has changed, 2 ...
- Redfora Ad Engages, Informs Consumers On Facebook About Coronavirus, Disaster Preparedness
Inside Performance, Laurie Sullivan - Wednesday, March 4, 2020
Disaster preparedness company Redfora is promoting its backpacks that include necessities including the N95 face mask suggested by the medical community for people with respiratory issues to protect against contracti ...
- 85% Of Consumers Want To Personalize Brand Loyalty Programs
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 3, 2020
Consumers want to personalize every element of their experience from earning to redeeming rewards, and even select their benefits and personalize how they earn points based on past purchases, accordi ...
- Unilever Kicks Off Health And Beauty Strategic Review
Around the Net In MAD London, Sean Hargrave - Monday, February 17, 2020
"The Sunday Times" reports that Unilever will begin a strategic review of its health and beauty business. The rethink is happening at the same time that the company considers selli ...
- Google Search Console Adds Review Snippets Performance And Testing
Inside Performance, Laurie Sullivan - Monday, February 10, 2020
Websites with reviews can gain much information on how well pages perform. Google announced support for review snippets along with performance reports in the Google Search Console on Monday. ...
- Tripadvisor Launches Customer Review Service For Restaurants After Reorganizing
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 6, 2020
Tripadvisor's Review Hub dashboard announced Wednesday it will allow restaurant owners to view and respond to customer reviews across its site, along with Google, Facebook, Yelp and TheFork, among oth ...
- SEO Professionals Must Think Like A Local Business Or Risk Failure
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 4, 2020
Local SEO agencies need to start thinking of their services as a business, according to analysis from a company focused on building a bridge from online to offline. ...
- LendEDU Duped Consumers With Fake Reviews, Paid Ratings
Digital News Daily, Wendy Davis - Monday, February 3, 2020
The online loan marketplace LendEDU, which allows consumers to compare offerings from purveyors of financial services, has agreed to settle charges that it duped consumers with fake reviews and pa ...
- Uberall Appoints Greg Sterling To Newly Created VP Of Market Insights Position
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2020
Uberall on Wednesday announced the appointment of Greg Sterling to the team in the newly created position of VP, market insights. ...
- How Bazaarvoice CEO Links Comedy, Film Direction With Running A Business
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 10, 2020
CEO Keith Nealon draws on his experience with high-growth technology companies to help scale the company's leadership position into new markets and areas of innovation. ...
- Half Of UK Consumers Will Only Buy From Firms With Four Or More Stars
Around the Net In MAD London, Sean Hargrave - Friday, December 13, 2019
Only half of UK consumers would consider buying from a company with a rating of less than four stars, new research from search agency BrightLocal suggests, according to Netimperative. ...
- Five Failed Brands, Retailers Have Something In Common: Incorrect Information
Inside Performance, Laurie Sullivan - Monday, December 2, 2019
A recent analysis found that some 46% of listings featured missing information such as a phone number or hours of operation, while 51% had misspelled names, wrong addresses, or oth ...
- Reviews Platform GatherUp Acquired By ASG
Inside Performance, Laurie Sullivan - Friday, November 15, 2019
Software-as-a-service holding company ASG acquired reviews platform GatherUp, founded by local search gurus Mike Blumenthal and Aaron Weiche. The acquisition was announced Thursday. ...