- The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester
Inside Performance, Laurie Sullivan - Monday, December 14, 2020
Chatbots and virtual assistants can help B2B companies close the gap, as buyers seek content delivered primarily through vendor websites, and search engines. ...
- What's Up For 2121: Forrester Makes Tech Predictions
Email Insider, Ray Schultz - Tuesday, October 27, 2020
Expect to see more retention marketing, including email, and higher investment in customer experience. ...
- IBM Watson Advertising Expands Suite, Makes Artificial Intelligence The Backbone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
The capabilities allow brands to reach consumers under strict privacy guidelines. Nielsen, Xandr/AT&T, MediaMath, LiveRamp, Magnite and Beeswax are working with IBM to help scale the use of AI acro ...
- ActiveCampaign Debuts Customer Experience Tool That Draws Data From Several Channels
Email Marketing Daily, Ray Schultz - Tuesday, September 29, 2020
CXA For Service pulls in insights from past engagements to support current conversations. ...
- Lost Leads: B2B Firms Fail To Speedily Reply To Queries In Test
Email Insider, Ray Schultz - Wednesday, September 23, 2020
Only one company sent a personalized email in five minutes, Workato reports. ...
- B2B Disconnect: Customers Are Frustrated With Communications
Email Insider, Ray Schultz - Wednesday, September 16, 2020
Many want faster email response and clearer answers to questions, Drift and Heinz Marketing report. ...
- GWI Expands Multicultural Reach With Publicis Media, Adds Gender ID, 'Flexitarianism,' Other Segments
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2020
GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to survey enhanced demographics such as gender identity and sexual orientation for the LGBTQ segment of the U.S. population, amo ...
- Microsoft Spins Off Chinese Chatbot Xiaoice
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 14, 2020
Microsoft is spinning off its AI-based chatbot technology, Xiaoice, into a stand-alone company after nurturing it for about six years. ...
- Kustomer To Acquire Reply, Spain-Based Machine-Learning Firm
Email Marketing Daily, Ray Schultz - Friday, May 15, 2020
Reply offers deflection widgets that can be embedded in email. The team will remain in place. ...
- Email Takes A Licking: Consumers Prefer Chat For Service Queries
Email Insider, Ray Schultz - Tuesday, April 14, 2020
Email has plummeted in a two-year period, especially for urgent questions, Astute finds in a survey. ...
- Bing Adds COVID-19 Self-Checker To Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 8, 2020
Search on the term "COVID-19" and in the return query searchers will see the CDC Coronavirus self-checker. International health care organizations are using bots and this is one way th ...
- Microsoft Works With CDC To Build Self-Check COVID-19 Chatbot
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 20, 2020
The self-assessment chatbot the CDC calls "Coronavirus Self-Checker" launched Thursday on its website. Separately on Friday, Emory University and Atlanta-based Vital Software launched C19check.com. ...
- Google Brain Develops Conversational Chatbot Meena
Inside Performance, Laurie Sullivan - Wednesday, January 29, 2020
The chatbot is trained on data mined and filtered from public domain social media conversations with a focus on understanding the context of a conversation to provide a reasonable re ...
- Google Patent Describes How Virtual Assistants Show Empathy
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 27, 2019
The patent developers believe that the more human a chatbot seems, the more likely a user will converse with it in the future. The idea is for chatbots to "achie ...
- Chatbots Will Not Supplant Email Marketing: Analysis
Around the Net in Email, Ray Schultz - Thursday, November 7, 2019
With expected growth of 136, it might seem that chatbots will surpass emails. But email has a wider reach and over half of consumers dislike using chatbots. Here’s why ema ...
- Is Your Chatbot A Good Listener?
MAD, Larissa Faw - Wednesday, September 18, 2019
If not, customers may be disappointed, according to new research from Publicis Media on the AI-driven platforms that marketers are increasingly embracing. ...
- Where Marketers Allocate Media Budgets And How Much They Plan To Spend
Inside Performance, Laurie Sullivan - Tuesday, September 17, 2019
Some 25% of marketers surveyed said they aren't prepared to use chatbots, with 23% citing voice search, 17%, artificial intelligence and machine learning; 17%, podcast advertising; 12%, visual search; a ...
- Taylor Swift Reportedly Threatened To Sue Microsoft Over AI Chatbot
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 10, 2019
Microsoft President Brad Smith reveals why the chatbot, Tay, never had a chance in the U.S. market. ...
- Email Dominates Conversational Marketing: Report
Email Marketing Daily, Ray Schultz - Tuesday, July 16, 2019
Email tops the list, while chatbot use is limited -- for now, Drift reports. ...
- How The 'Future 40' Are Transforming Real-Time Marketing
RTBlog, Joe Mandese - Monday, July 8, 2019
Programmatic continues to be one of several emerging technologies that are reshaping marketing and media-buying into the near future, according to a new report. ...
- What Consumers Do Not Trust About Technology
Inside Performance, Laurie Sullivan - Wednesday, June 26, 2019
Search marketers may need to rethink the use of bots and automated services, which create a disconnect and fail to emotionally connect the person with the brand. ...
- Chatbots And The New Consumer Conversation
MAD, Amy Hunt - Wednesday, June 19, 2019
CANNES, FRANCE--There's been ample discussion already this week at Cannes around how creativity is converging with modern technologies like chatbots, growing the opportunity for personalized consumer
experiences. ...
- Consumers Remain Wary Of Artificial Intelligence, Study Shows
AI & IoT Daily, Ray Schultz - Thursday, June 6, 2019
Few people are very comfortable with AI-based interactions with brands, and many worry about more dire problems, Pegasystems reports. ...
- Three Ways To Think About Conversational Artificial Intelligence
Search & Performance Marketing Daily, Marc Ferrentino - Monday, April 1, 2019
If you're running a business in 2019, you know consumers use a greater number and variety of technologies to search and find your information about your business. But few business ...
- Gallo Uses Chatbot To Engage One-to-One, Yield Data For Rose' Push
CPG FYI, Karlene Lukovitz - Tuesday, March 26, 2019
AI-driven questionnaire, wine recommendations, and follow-ups helped brand raise consumer and at-retail visibility. ...
- Here Come The Banking Chatbots
Connected Thinking, Chuck Martin - Tuesday, March 12, 2019
The operational cost savings from using chatbots in banking is projected to reach $7.3 billion globally by 2023, ...
- Those Pesky Chatbots: Are They Really Replacing Email?
Email Insider, Ray Schultz - Monday, March 11, 2019
Don't tell us chatbots will destroy email, especially when they are being offered through Facebook Messenger. Chatbots will never produce email's ROI. ...
- Consumers Welcome AI-Driven Personalization, Report Finds
Digital News Daily, Ray Schultz - Wednesday, March 6, 2019
Fifty-one percent of consumers expect companies to anticipate their needs by 2020 and 70% expect brands to understand how they use products -- a condition of their willingness to bu ...
- Brits Find Chatbots 'Impersonal' And 'Annoying'
Around the Net In MAD London, Sean Hargrave - Monday, December 17, 2018
Nearly half of British consumers find chatbots "annoying" according to research from Acquia today. According to Netimperative, the research further claims that three in four people find them
"impersonal." ...
- Time To Ditch The Chatbots?
London Blog, Sean Hargrave - Monday, December 17, 2018
Half of us find them annoying and three in four agree they are impersonal, yet 80% of CMOs are rolling them out. ...