Piaget marketers are using the company's website and the Instagram messaging app to reach affluent consumers online. Here's how and why they did it. ...

Chatbots and virtual assistants can help B2B companies close the gap, as buyers seek content delivered primarily through vendor websites, and search engines. ...

Expect to see more retention marketing, including email, and higher investment in customer experience. ...

The capabilities allow brands to reach consumers under strict privacy guidelines. Nielsen, Xandr/AT&T, MediaMath, LiveRamp, Magnite and Beeswax are working with IBM to help scale the use of AI acro ...

CXA For Service pulls in insights from past engagements to support current conversations. ...

Only one company sent a personalized email in five minutes, Workato reports. ...

Many want faster email response and clearer answers to questions, Drift and Heinz Marketing report. ...

GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to survey enhanced demographics such as gender identity and sexual orientation for the LGBTQ segment of the U.S. population, amo ...

Microsoft is spinning off its AI-based chatbot technology, Xiaoice, into a stand-alone company after nurturing it for about six years. ...

Reply offers deflection widgets that can be embedded in email. The team will remain in place. ...

Email has plummeted in a two-year period, especially for urgent questions, Astute finds in a survey. ...

Search on the term "COVID-19" and in the return query searchers will see the CDC Coronavirus self-checker. International health care organizations are using bots and this is one way th ...

The self-assessment chatbot the CDC calls "Coronavirus Self-Checker" launched Thursday on its website. Separately on Friday, Emory University and Atlanta-based Vital Software launched C19check.com. ...

The chatbot is trained on data mined and filtered from public domain social media conversations with a focus on understanding the context of a conversation to provide a reasonable re ...

The patent developers believe that the more human a chatbot seems, the more likely a user will converse with it in the future. The idea is for chatbots to "achie ...

With expected growth of 136, it might seem that chatbots will surpass emails. But email has a wider reach and over half of consumers dislike using chatbots. Here’s why ema ...

If not, customers may be disappointed, according to new research from Publicis Media on the AI-driven platforms that marketers are increasingly embracing. ...

Some 25% of marketers surveyed said they aren't prepared to use chatbots, with 23% citing voice search, 17%, artificial intelligence and machine learning; 17%, podcast advertising; 12%, visual search; a ...

Microsoft President Brad Smith reveals why the chatbot, Tay, never had a chance in the U.S. market. ...

Email tops the list, while chatbot use is limited -- for now, Drift reports. ...

Programmatic continues to be one of several emerging technologies that are reshaping marketing and media-buying into the near future, according to a new report. ...

Search marketers may need to rethink the use of bots and automated services, which create a disconnect and fail to emotionally connect the person with the brand. ...

CANNES, FRANCE--There's been ample discussion already this week at Cannes around how creativity is converging with modern technologies like chatbots, growing the opportunity for personalized consumer experiences. ...

Few people are very comfortable with AI-based interactions with brands, and many worry about more dire problems, Pegasystems reports. ...

If you're running a business in 2019, you know consumers use a greater number and variety of technologies to search and find your information about your business. But few business ...

AI-driven questionnaire, wine recommendations, and follow-ups helped brand raise consumer and at-retail visibility. ...

The operational cost savings from using chatbots in banking is projected to reach $7.3 billion globally by 2023, ...

Don't tell us chatbots will destroy email, especially when they are being offered through Facebook Messenger. Chatbots will never produce email's ROI. ...

Fifty-one percent of consumers expect companies to anticipate their needs by 2020 and 70% expect brands to understand how they use products -- a condition of their willingness to bu ...

Nearly half of British consumers find chatbots "annoying" according to research from Acquia today. According to Netimperative, the research further claims that three in four people find them "impersonal." ...