- Deepfakes A Growing Cyberthreat Concern
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 8, 2021
Deepfakes have become a weaponized AI tool of concern to marketers and business execs, part of a growing list of automated cyberattacks as people spend more time online. ...
- New YouTube Metric Shows Percentage Of Views From Content That Violates Policies
Digital News Daily, Karlene Lukovitz - Wednesday, April 7, 2021
With advertisers and lawmakers more focused than ever on social content, the metric is another way for YouTube to try to demonstrate responsiveness. ...
- Citing Rapid Improvement, Mediabrands Strikes Exclusive, 3-Year Deal With TikTok
MediaDailyNews, Joe Mandese - Tuesday, April 6, 2021
A year after finding it the least responsible of the major social media platforms, IPG Mediabrands is going all in with TikTok, unveiling a new, three-year "creator and content" initiati ...
- Time Viewed On Cable Nets Rose In 2020, Ad Concerns Remain
Television News Daily, Wayne Friedman - Thursday, April 1, 2021
In 2020, live cable TV viewing grew 20% among all cable networks, largely due to sharply increasing news coverage. But long-term ad concerns remain for cable networks, says one anal ...
- The Internet Finally Comes Of Age
Digital News Daily, Richard Hartell - Thursday, April 1, 2021
The internet as an advertising medium turns 27 this year. Its fourth transformation -- in which it can be used most strategically by agencies and clients -- will require ...
- New Facebook Filter Gives Users, Including Brands, More Control Of News Feed
Digital News Daily, Karlene Lukovitz - Thursday, April 1, 2021
New Feed Filter Bar makes it easier for users to prioritize "favorites" and chronologically ranked posts, and switch back to algorithmically sorted content as desired. ...
- DoubleVerify Integrates Brand Safety Further Into Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
A third-party brand safety and suitability solution is now available to brands buying advertising media on Facebook and Instagram. ...
- YouTube To Ban Animal Cruelty Videos, Major Brands Unknowingly Run Ads Alongside Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 29, 2021
Staged animal rescues depicting cruelty are being banned on YouTube after several media outlets identified this growing trend. ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 19, 2021
Ad Fontes Media is releasing a premium version of its media-bias chart to help advertisers determine where to buy media based on brand values. The list names hundreds of onli ...
- Google Blocked 99 Million Fake COVID-19 Ads
Inside Performance, Laurie Sullivan - Wednesday, March 17, 2021
The blocked topics range from fake miracle cures and vaccine doses to counterfeit N95 masks. Google's annual Ads Safety Report detailed the company's 2020 efforts to combat misinformation. ...
- Most Ad Execs Supported Trump Ban, Many Boosted Social Ad Budgets Because Of It
Marketing Politics Weekly, Joe Mandese - Friday, March 12, 2021
Nearly two-thirds of ad execs agreed with social media platforms' decisions to ban or restrict former President Donald Trump's account, and many are putting their money where their mouths ar ...
- Trustworthy Accountability Group Certifies 234 Companies This Year
Digital News Daily, Wendy Davis - Tuesday, March 9, 2021
The Trustworthy Accountability Group has awarded 234 companies at least one "certification" for 2021. TAG offers "seals" in fraud, piracy, malware and brand safety to member companies that meet t ...
- TAG Rolls Out Anti-Fraud And Brand-Safety Certifications In China
Digital News Daily, Wendy Davis - Monday, March 1, 2021
The Trustworthy Accountability Group and China Advertising Association will begin issuing certifications immediately to companies that meet the groups' anti-fraud and brand-safety standards. ...
- Finding The Right Context: Is All Content Created Equal?
MediaDailyNews, Bre Rossetti - Monday, February 22, 2021
When potentially divisive events occur, do brands stay away to avoid tarnishing the brand? The answer is not as easy as you would think. ...
- Apple Tests New Search Ad, Moves To Become Safe Advertising Supplier
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 11, 2021
Apple continues to make changes to its services in iOS 14.5 beta -- in what seems like an effort to move away from a dependence on Google. ...
- YouTube First Platform To Earn MRC Content-Level Brand Safety Accreditation
Digital News Daily, Karlene Lukovitz - Wednesday, February 10, 2021
The designation -- which affirms that the platform adequately protects advertisers from appearing in or near content deemed inappropriate -- marks a turnaround for the platform, which in recent yea ...
- YouTube Augments Search -- Why It Needs MRC Content-Level Accreditation
Inside Performance, Laurie Sullivan - Wednesday, February 10, 2021
More than 250 brands have reportedly stopped campaigns on YouTube and Google due to offensive content on the platforms throughout the years. Some of the bigger names include AT&T, Disne ...
- WPP, TikTok Announce Global Agency Partnership Wrapped In Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2021
TikTok's partnership with WPP will give its media clients early access to emerging services built by the social platform including ad products in development as well as a marketing A ...
- Xaxis North America President Talks About Brand Safety
Data & Programmatic Insider, Laurie Sullivan - Monday, January 25, 2021
More than ever, brands must take online measures to protect their image against damaging influences. It's no longer an option to have ads run near questionable or inappropriate content. ...
- Blacklists, Whitelists: Where Can You Advertise Anymore?
Media Insider, Maarten Albarda - Friday, January 22, 2021
As marketers initially created these lists, they also learned that blacklisting certain words can have unintended consequences. ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more on premium inventory than user-generated content to drive traffic. The partnership reaches more than 226 million unique users month ...
- GM Focuses On Safety With Periscope Brand
Marketing Daily, Tanya Gazdik - Tuesday, January 12, 2021
The automaker created a 60-second video to explain the brand's purpose. It features the new GM logo and brand slogan. ...
- DoubleVerify Launches Tiers For Suitability, Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
DoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and the WFA's Global Alliance for Responsible Media. ...
- Brand Safety, Cyber Security Will Catch Ad Industry By Surprise In '21, TAG CEO Says
Data & Programmatic Insider, Laurie Sullivan - Monday, January 4, 2021
Racial sensitivity and brand safety were the focus of major changes in the ad industry in 2020, which will manifest in the ways consumers bond with brands in 2021. ...
- 2021 Ad-Buying Changes Ensure Placement On Safe Havens
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 23, 2020
Peer39 made the technology for ad placement available through controls on demand-side platforms from Amobee, MediaMath, Verizon Media, and Xandr. A monthly benchmark follows the progress of the 4A's a ...
- Keeping Up With The News
MediaDailyNews, Maureen Dawson - Tuesday, December 22, 2020
Before the election ended, news consumption was at a peak. Pew Research Center reported that 36% of U.S. adults followed election results almost constantly, with another 34% checking in fair ...
- Consumers Want Brands To Protect Them Against Knockoffs, Fakes, Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
One-quarter of consumers in a recent study bought counterfeit products, 36% saw fake ads or social posts, 41% saw fake websites, and 35% experienced fake social media accounts. ...
- 1 In 3 Say Advertisers Shouldn't Appear Near News About COVID-19 Deaths, Study Finds
Digital News Daily, Wendy Davis - Tuesday, December 15, 2020
A survey by the Trustworthy Accountability Group and Brand Safety Institute finds one in three web users think companies shouldn't advertise near stories about civil unrest, pandemic deaths and poli ...
- Montgomery, Millard Join LoopMe Data Advisory Board
MAD, Larissa Faw - Thursday, December 10, 2020
The Board meets quarterly to discuss the industry and to deliver strategic guidance to the company and its board of directors. ...
- Visual Programmatic Tool Gives Publishers Transparency To Support Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
Publishers on Tuesday gained a visual programmatic transparency tool from GeoEdge, allowing them to monitor discrepancies that can appear in appropriate and safe ads. ...
