- Buyers, Sellers 'Massively' Differ On OTT Advertising's Status, Just 36% Of Viewers Satisfied With OTT Ads
Video Insider, Karlene Lukovitz - Monday, June 14, 2021
Buyers and sellers have widely different views on the data available for streaming campaigns and the effectiveness of programmatic and direct targeting, a new Conviva study finds. More than ha ...
- DoubleVerify Says Video-Filtering Tool Cuts Down On Fraud, Brand Safety Violations
Television News Daily, Wayne Friedman - Thursday, June 3, 2021
Since starting up its new anti-fraud tool that intercepts fraud, DoubleVerify says it has seen 62% fewer brand safety "violations" when it comes to video impressions across devices. ...
- DoubleVerify Comes Off Stellar Quarter, Reports Q1 Earnings, Hires SVP
Inside Performance, Laurie Sullivan - Wednesday, June 2, 2021
After DoubleVerify CEO Mark Zagorski reported Q1 earnings of $67.6 million, up 32% year-over-year, the company announced the appointment of Mimi Wotring, SVP of publisher sales and client services. ...
- Pixalate Debuts CTV-Mobile 'Trust Index'
Television News Daily, Wayne Friedman - Monday, May 24, 2021
The "Publisher Trust Index" uses algorithms to measure metrics, including brand safety, invalid traffic (IVT, or ad fraud), programmatic reach and viewability. ...
- Beyond Blocklisting: Using Technology To More Efficiently Manage Brand Safety
Search & Performance Marketing Daily, Omri Argaman - Monday, May 24, 2021
Given the trends of the last 18 months, it's unlikely that the brand-safety issues we have experienced will fade. So what can marketers do? ...
- Beyond Brand Safety: Today's Most Important Standard is Brand Integrity
MAD, Yale Cohen - Wednesday, May 19, 2021
To help the industry start to think in this way, a new set of standards are required to help advertisers and agencies think about how to maintain Brand Integrity througho ...
- Cancel 'Red, White & Blog,' Please!
Red, White & Blog, Joe Mandese - Wednesday, May 19, 2021
I only ask because I'm growing weary of the harangue of Fox News "media relations" execs kvetching when I express my views that advertisers are culpable in all the dama ...
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used
MediaDailyNews, Joe Mandese - Tuesday, May 18, 2021
The most important KPIs, or key performance indicators, used by advertisers to assess the value and effectiveness of their advertising and media aren't necessarily the ones they use most ofte ...
- Mobile Advertisers: Context Is King, Again
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Given the deprecation of mobile user identity and location trackers, the vast majority of mobile advertisers and media buyers believe contextual targeting is resurgent. "Approximate data" is good enough, th ...
- DoubleVerify CEO Zagorski Takes Company Public
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 21, 2021
DoubleVerify will debut on the New York Stock Exchange today, trading under the stock ticker symbol "DV." ...
- GARM Aggregates Platform 'Transparency Reports,' Finds More Action Taken
MediaDailyNews, Joe Mandese - Tuesday, April 20, 2021
GARM this morning released its first report tracking performance on brand safety across seven platforms including Facebook, Instagram, Pinterest, Snap, TikTok, Twitter and YouTube. While the report does not ra ...
- IAS: Adult Content, Hate Speech Drove Higher Levels Of Brand Risk During Second Half Of 2020
Research Intelligencer, Joe Mandese - Monday, April 19, 2021
The share of desktop video ad impressions deemed risky soared 22% during the second half of 2020, according to the latest edition of Integral Ad Science's (IAS) "Media Quality Repo ...
- Google Ads To Launch Dynamic Exclusion Lists
Digital News Daily, Karlene Lukovitz - Friday, April 16, 2021
The lists are updated automatically, addressing advertisers' struggles to keep up with changes when they've used Google Ads' existing content control options. ...
- Google Ads Dynamic Exclusion List And Why It's More Important Now
Inside Performance, Laurie Sullivan - Friday, April 16, 2021
Google announced it will roll out dynamic exclusion lists in Google Ads in the coming weeks that allow advertisers to automate the process of blocking a brand's ads from showi ...
- Two Consumer Groups Have Heightened Concerns About Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 13, 2021
Consumers remain concerned about where they see ads, especially for brands they love and admire. Affluent adults and those in senior-level management positions are the groups with the highest concern ...
- Deepfakes A Growing Cyberthreat Concern
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 8, 2021
Deepfakes have become a weaponized AI tool of concern to marketers and business execs, part of a growing list of automated cyberattacks as people spend more time online. ...
- New YouTube Metric Shows Percentage Of Views From Content That Violates Policies
Digital News Daily, Karlene Lukovitz - Wednesday, April 7, 2021
With advertisers and lawmakers more focused than ever on social content, the metric is another way for YouTube to try to demonstrate responsiveness. ...
- Citing Rapid Improvement, Mediabrands Strikes Exclusive, 3-Year Deal With TikTok
MediaDailyNews, Joe Mandese - Tuesday, April 6, 2021
A year after finding it the least responsible of the major social media platforms, IPG Mediabrands is going all in with TikTok, unveiling a new, three-year "creator and content" initiati ...
- Time Viewed On Cable Nets Rose In 2020, Ad Concerns Remain
Television News Daily, Wayne Friedman - Thursday, April 1, 2021
In 2020, live cable TV viewing grew 20% among all cable networks, largely due to sharply increasing news coverage. But long-term ad concerns remain for cable networks, says one anal ...
- The Internet Finally Comes Of Age
Digital News Daily, Richard Hartell - Thursday, April 1, 2021
The internet as an advertising medium turns 27 this year. Its fourth transformation -- in which it can be used most strategically by agencies and clients -- will require ...
- New Facebook Filter Gives Users, Including Brands, More Control Of News Feed
Digital News Daily, Karlene Lukovitz - Thursday, April 1, 2021
New Feed Filter Bar makes it easier for users to prioritize "favorites" and chronologically ranked posts, and switch back to algorithmically sorted content as desired. ...
- DoubleVerify Integrates Brand Safety Further Into Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
A third-party brand safety and suitability solution is now available to brands buying advertising media on Facebook and Instagram. ...
- YouTube To Ban Animal Cruelty Videos, Major Brands Unknowingly Run Ads Alongside Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 29, 2021
Staged animal rescues depicting cruelty are being banned on YouTube after several media outlets identified this growing trend. ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 19, 2021
Ad Fontes Media is releasing a premium version of its media-bias chart to help advertisers determine where to buy media based on brand values. The list names hundreds of onli ...
- Google Blocked 99 Million Fake COVID-19 Ads
Inside Performance, Laurie Sullivan - Wednesday, March 17, 2021
The blocked topics range from fake miracle cures and vaccine doses to counterfeit N95 masks. Google's annual Ads Safety Report detailed the company's 2020 efforts to combat misinformation. ...
- Most Ad Execs Supported Trump Ban, Many Boosted Social Ad Budgets Because Of It
Marketing Politics Weekly, Joe Mandese - Friday, March 12, 2021
Nearly two-thirds of ad execs agreed with social media platforms' decisions to ban or restrict former President Donald Trump's account, and many are putting their money where their mouths ar ...
- Trustworthy Accountability Group Certifies 234 Companies This Year
Digital News Daily, Wendy Davis - Tuesday, March 9, 2021
The Trustworthy Accountability Group has awarded 234 companies at least one "certification" for 2021. TAG offers "seals" in fraud, piracy, malware and brand safety to member companies that meet t ...
- TAG Rolls Out Anti-Fraud And Brand-Safety Certifications In China
Digital News Daily, Wendy Davis - Monday, March 1, 2021
The Trustworthy Accountability Group and China Advertising Association will begin issuing certifications immediately to companies that meet the groups' anti-fraud and brand-safety standards. ...
- Finding The Right Context: Is All Content Created Equal?
MediaDailyNews, Bre Rossetti - Monday, February 22, 2021
When potentially divisive events occur, do brands stay away to avoid tarnishing the brand? The answer is not as easy as you would think. ...
- Apple Tests New Search Ad, Moves To Become Safe Advertising Supplier
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 11, 2021
Apple continues to make changes to its services in iOS 14.5 beta -- in what seems like an effort to move away from a dependence on Google. ...
