- Xaxis North America President Talks About Brand Safety
Data & Programmatic Insider, Laurie Sullivan - Monday, January 25, 2021
More than ever, brands must take online measures to protect their image against damaging influences. It's no longer an option to have ads run near questionable or inappropriate content. ...
- Blacklists, Whitelists: Where Can You Advertise Anymore?
Media Insider, Maarten Albarda - Friday, January 22, 2021
As marketers initially created these lists, they also learned that blacklisting certain words can have unintended consequences. ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more on premium inventory than user-generated content to drive traffic. The partnership reaches more than 226 million unique users month ...
- GM Focuses On Safety With Periscope Brand
Marketing Daily, Tanya Gazdik - Tuesday, January 12, 2021
The automaker created a 60-second video to explain the brand's purpose. It features the new GM logo and brand slogan. ...
- DoubleVerify Launches Tiers For Suitability, Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
DoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and the WFA's Global Alliance for Responsible Media. ...
- Brand Safety, Cyber Security Will Catch Ad Industry By Surprise In '21, TAG CEO Says
Data & Programmatic Insider, Laurie Sullivan - Monday, January 4, 2021
Racial sensitivity and brand safety were the focus of major changes in the ad industry in 2020, which will manifest in the ways consumers bond with brands in 2021. ...
- 2021 Ad-Buying Changes Ensure Placement On Safe Havens
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 23, 2020
Peer39 made the technology for ad placement available through controls on demand-side platforms from Amobee, MediaMath, Verizon Media, and Xandr. A monthly benchmark follows the progress of the 4A's a ...
- Keeping Up With The News
MediaDailyNews, Maureen Dawson - Tuesday, December 22, 2020
Before the election ended, news consumption was at a peak. Pew Research Center reported that 36% of U.S. adults followed election results almost constantly, with another 34% checking in fair ...
- Consumers Want Brands To Protect Them Against Knockoffs, Fakes, Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
One-quarter of consumers in a recent study bought counterfeit products, 36% saw fake ads or social posts, 41% saw fake websites, and 35% experienced fake social media accounts. ...
- 1 In 3 Say Advertisers Shouldn't Appear Near News About COVID-19 Deaths, Study Finds
Digital News Daily, Wendy Davis - Tuesday, December 15, 2020
A survey by the Trustworthy Accountability Group and Brand Safety Institute finds one in three web users think companies shouldn't advertise near stories about civil unrest, pandemic deaths and poli ...
- Montgomery, Millard Join LoopMe Data Advisory Board
MAD, Larissa Faw - Thursday, December 10, 2020
The Board meets quarterly to discuss the industry and to deliver strategic guidance to the company and its board of directors. ...
- Visual Programmatic Tool Gives Publishers Transparency To Support Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
Publishers on Tuesday gained a visual programmatic transparency tool from GeoEdge, allowing them to monitor discrepancies that can appear in appropriate and safe ads. ...
- Ad-Supported Streamer Crackle Joins IRIS.TV Contextual Video Marketplace
Television News Daily, Wayne Friedman - Tuesday, December 8, 2020
The deal will offer transparency for marketers to buy Crackle inventory, contextually targeting Crackle's connected TV audiences. Contextual video advertising enables marketers to reach audiences while viewers are watching releva ...
- Centro Becomes First DSP To Integrate With OpenWeb, Keeps 'Conversations Civil'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
The partnership gives Centro the ability to deliver programmatic ads to 1,000 premium publishers. ...
- Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming Video
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 3, 2020
Frame-by-frame visual recognition and second-by-second audio processing will provide contextualization of the full content for CTV, video and livestreaming and will be available globally in
MediaMath's demand-side platform. ...
- Is Digital Audience Accountability Going On Hiatus?
RTBlog, Joe Mandese - Monday, October 19, 2020
At a time when digital media appears to be accelerating share gains vs. traditional media, questions regarding its underlying veracity -- especially the accountability and measurement of its audience delive ...
- Brand Safety Institute Taps 4As Vet For 'Officer In Residence' Role
Digital News Daily, Wendy Davis - Wednesday, October 14, 2020
Louis Jones, a veteran of ad agencies and the 4As, began a six-month stint at the Brand Safety Institute this week. ...
- IAB: Advertising In News Builds Brand Trust, Likeability, Spurs Action
Digital News Daily, Karlene Lukovitz - Wednesday, September 30, 2020
Contrary to concerns that advertising in news content will create negative associations for a brand, it actually tends to make consumers trust and like brands more, and increases the likeliho ...
- Microsoft, Integral Ad Science Partnership Provides Brand Safety Verification
Inside Performance, Laurie Sullivan - Tuesday, September 29, 2020
The brand safety verification for native ads running on the Microsoft Audience Network includes Microsoft owned-and-operated sites such as MSN, Outlook.com, and the Microsoft Edge browser as well as partn ...
- Verizon Media, Integral Ad Science Partnership Broadens Targeting Options
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 21, 2020
Marketers no longer need to choose between the scale of their campaigns and having the best context for their campaign messages. ...
- Media Execs: Do Advertisers Trust You? It Matters Now More Than Ever
Publishers Daily, Sarah Bolton - Friday, September 18, 2020
Advertisers now weigh a media brand's trustworthiness among consumers before committing to it. ...
- TAG Rolls Out Global Brand-Safety Seal
Digital News Daily, Wendy Davis - Thursday, September 10, 2020
The new brand-safety seal incorporates elements of TAG's inventory quality guidelines initiative, and JICWEBS' digital trading standards group. ...
- IAB Europe's Supply Path Optimization Guide Relies On Brands, Agencies, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
A call to action for brands, agencies and publishers to adopt supply path optimization as a core business function, the guide is written by brands, agencies, publishers and intermediaries includi ...
- YouTube Tops In Brand Safety, According To Mediabrands Report And Audit
MAD, Steve McClellan - Thursday, August 13, 2020
Apparently the Google-owned social network has come a long way since Logan Paul showed gruesome footage of a dead body on his YouTube channel. ...
- IAS Integrates With Google Ads Data Hub For Viewability, Brand Safety Metrics Across YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 7, 2020
Integral Ad Science (IAS) execs on Friday believe the company became the first ad-verification company to partner with the Google Ads Data Hub, a privacy-focused data platform for advertisers. ...
- IBM Platform Helps Brands Find Social Influencers Matching Their Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 31, 2020
Watson Advertising Social Targeting with Influential launched Friday to give brands a platform that uses AI to help identify influencers who best align with their brand values. ...
- Entrust Datacard Partners With Red Sift To Bring Verified Mark Certificates To Market For Use In BIMI
Email Marketing Daily, Ray Schultz - Thursday, July 30, 2020
BIMI allows authenticated validated brands to display their logos in email subject lines. Google recently announced a Gmail pilot. ...
- Partnerize Acquires Pepperjam, Consolidating Affiliate Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 29, 2020
The combination of the companies' tech platforms and services serves more than 1,750 enterprise and mid-market clients worldwide, driving about $7 billion in transactions through relationships of 750,000 partners, includi ...
- TAG To Merge With UK-Based Standards Group
Digital News Daily, Wendy Davis - Wednesday, July 29, 2020
The combined organization will keep the TAG name, and current CEO Mike Zaneis will serve as CEO of the merged association. JICWEBS chief executive Jules Kendrick will become managing direct ...
- After 'Disappointing' Meeting With Facebook Execs, Organizers Urge Continued Ad Boycott
Digital News Daily, Gavin O'Malley - Tuesday, July 7, 2020
#StopHateForProfit organizers say it's now clear that CEO Mark Zuckerberg and his senior executives have no intention of taking the stronger measures against hate content that they have laid ou ...
