The new capabilities should allow brands to protect against harmful violations and regulatory risks by monitoring online partner and affiliate marketing programs. Partnerize CEO Malcolm Cowley talks about the company's ...

Would you really not want your brand name appearing next to an article about Captain Tom's remarkable story? ...

Google released its 2019 transparency report Thursday, outlining its actions to stop fraudulent online activities and protect advertisers, publishers and people searching for information. ...

A study suggests that one in four consumers will abandon a product or service in favor of a competitor after one ransomware-related attack, failed transaction, or instance of inaccessible information. ...

British technology firms have joined up with online safety organisations, such as the Internet Watch Foundation and NSPCC, to launch the Online Safety Tech Industry Association (OSTIA). The group will ...

Publishers are already starting to ask the Government for "help," although demand is soaring on digital platforms. ...

The auditor, used by clients to check that ads run near content considered "safe," sent an email about the Google situation to ad agencies over this past weekend, reports "WSJ." ...

Former BabyCenter programmatic executive Christine Desrosiers will help the Brand Safety Institute develop a digital resource library. ...

In a special series of podcasts focused on the impact of the COVID-19 pandemic, the IPG Media Lab's "Floor 9" media futures podcasts series feature guest speakers including Foursquare CEO ...

"The Guardian" is reporting on the Government calling for advertisers to support local and national newspapers by allowing their ad technology to place ads next to COVID-19 stories. The fact ...

Advertisers must disarm blocklists that stop brand names from going near COVID-19 coverage, which is fighting fake news. ...

Pinterest will now authenticate ad viewability on its platform for advertisers. The partnership allows Pinterest to identify digital ad fraud and sophisticated invalid traffic across its platform. ...

Expect news organisations to furlough staff as ad blacklists mean they cannot fully monetise the mass attention paid to COVID-19 stories. ...

Comscore has extended its contextual targeting to CTV through video programming platform Iris.TV, which has integrated Comscore's categorization and brand-safety segments. ...

Sophisticated malware that lives on a person's device can now learn and mimic the way the device searches and browses the internet and the ways a person might click on ...

As the world turns its eyes to Davos, Switzerland this week, a group of advertisers and agency execs are pushing to leverage their own economics to create a "more sustainable ...

The platform's current partners include AP, Bloomberg, Daily Motion, Reuters and Verizon Media. Ads are limited to avoid clutter and gain attention. ...

Just in case publishers think they don't have enough data, GumGum added several nuances to its Verity platform that provide more options to target specific ads based on the content ...

More than 100 brands' ads unknowingly appeared alongside climate misinformation videos on YouTube, a study finds that was released just days before IAB Europe on Monday released its own data ...

I have been reflecting on what digital and technology trends will shape the decade ahead. After some thought, I landed on 3 Rs -- Rights, Responsibility, and Regulation as what ...

Lou Paskalis, the senior vice president of customer engagement and investment for Bank of America and a 2019 MediaPost All Star, is passionate, but not necessarily always pleased about the ...

The Devcon 2019 Holiday Threat Report provides insights into what advertisers can expect to see in 2020, such as third-party JavaScript risks that connect with Magecart attacks, which target ecommerce ...

On Friday, the IAB Tech Lab called out the challenges arising from the growth of connected TVs, set-top boxes and other OTT devices, and released guidelines to solve them. The ...

The new capability allows brands and publishers to cash in on previously missed revenue opportunities in two ways. ...

An alarming analysis of mobile apps targeting users released today by Pixalate suggests potential threats to both brand safety and national security. The analysis of the top 10,000 apps installed ...

A standardized identifier can improve people's online experiences by limiting the number of times they are served the same ad, and cutting down on the time it takes material to ...

Among select advertisers, Facebook is also beginning to test publisher "white lists" for Audience Network and in-stream ads. ...

Facebook's proposed $40 million settlement and advertiser pressures may help ensure greater metrics transparency going forward, but the "safety" issues surrounding video and other content are the toughest and most ...

A new CHEQ reports finds that more than nine in 10 publishers (93%) claim brand safety solutions are hurting their revenues through over-blocking. ...

Facebook and Instagram have been awarded brand-safety accreditations from JICWEBS, the UK's digital marketing standards agency, "Mediatel" reports. ...