- Kroger Launches Private Marketplace To Support First-Party Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's audience data and preferred ad-buying platf ...
- Digital Media Brand Risk Dropped Drastically In 1H, Led By Display
Digital News Daily, Karlene Lukovitz - Monday, October 18, 2021
Thanks to wider use of sophisticated brand suitability and risk prevention strategies, brand risk for desktop display campaigns dropped by 2.4 points in the U.S. in the period. ...
- Slew Of Apps In Addition To Instagram Being Analyzed Amidst Child Safety Concerns
Inside Performance, Laurie Sullivan - Friday, October 8, 2021
The delay of Instagram's app for kids highlights a need for tighter laws. The U.K. leads the U.S. in this area, introducing a new code earlier this year, the A ...
- Taboola, NBC Sports Expand Content Recommendation, Video Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
The placements offer video advertisers a brand-safe environment and give NBC Sports the ability to recommend and promote its own content and initiatives. The deal will provide mid-article ads a ...
- TikTok Partnership With IAS Focuses On Brand Safety
Digital News Daily, Colin Kirkland - Wednesday, September 29, 2021
TikTok made a significant move today toward ensuring the safety of brands that want to advertise on the platform. ...
- Tech Groups Sues Texas Over Law Banning 'Censorship' By Social Media Platforms
Digital News Daily, Wendy Davis - Wednesday, September 22, 2021
The law "will prohibit platforms from taking action to protect themselves, their users, advertisers, and the public more generally from harmful and objectionable matter," NetChoice and the Computer & Communicatio ...
- Twitter Unveils New Tools to Help Brands In Q4
Digital News Daily, Colin Kirkland - Friday, September 17, 2021
Twitter this week updated the ad community on a wide variety of advertising product updates aimed at boosting video, cultural relevance and performance during the 2021 holiday shopping season. ...
- DoubleVerify's CTV Revenues Spike 89%, Integrates CTV Tech With Streamers
Television News Daily, Wayne Friedman - Thursday, July 29, 2021
Programmatic, CTV, social and international revenue were key business drivers. ...
- DoubleVerify Adds Brand-Safety Solution To YouTube, Offers Turnkey Safety-Floor Option
Digital News Daily, Karlene Lukovitz - Wednesday, July 28, 2021
Advertisers can now use brand-safety floor controls and suitability tiers on YouTube, Facebook and many other digital channels. ...
- YouTube Brand Safety, Suitability Becomes Focus Of Pixability, DoubleVerify Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 15, 2021
Pixability to announce an integration with DoubleVerify that gives advertisers new measurement tools. ...
- Buyers, Sellers 'Massively' Differ On OTT Advertising's Status, Just 36% Of Viewers Satisfied With OTT Ads
Video Insider, Karlene Lukovitz - Monday, June 14, 2021
Buyers and sellers have widely different views on the data available for streaming campaigns and the effectiveness of programmatic and direct targeting, a new Conviva study finds. More than ha ...
- DoubleVerify Says Video-Filtering Tool Cuts Down On Fraud, Brand Safety Violations
Television News Daily, Wayne Friedman - Thursday, June 3, 2021
Since starting up its new anti-fraud tool that intercepts fraud, DoubleVerify says it has seen 62% fewer brand safety "violations" when it comes to video impressions across devices. ...
- DoubleVerify Comes Off Stellar Quarter, Reports Q1 Earnings, Hires SVP
Inside Performance, Laurie Sullivan - Wednesday, June 2, 2021
After DoubleVerify CEO Mark Zagorski reported Q1 earnings of $67.6 million, up 32% year-over-year, the company announced the appointment of Mimi Wotring, SVP of publisher sales and client services. ...
- Pixalate Debuts CTV-Mobile 'Trust Index'
Television News Daily, Wayne Friedman - Monday, May 24, 2021
The "Publisher Trust Index" uses algorithms to measure metrics, including brand safety, invalid traffic (IVT, or ad fraud), programmatic reach and viewability. ...
- Beyond Blocklisting: Using Technology To More Efficiently Manage Brand Safety
Search & Performance Marketing Daily, Omri Argaman - Monday, May 24, 2021
Given the trends of the last 18 months, it's unlikely that the brand-safety issues we have experienced will fade. So what can marketers do? ...
- Beyond Brand Safety: Today's Most Important Standard is Brand Integrity
MAD, Yale Cohen - Wednesday, May 19, 2021
To help the industry start to think in this way, a new set of standards are required to help advertisers and agencies think about how to maintain Brand Integrity througho ...
- Cancel 'Red, White & Blog,' Please!
Red, White & Blog, Joe Mandese - Wednesday, May 19, 2021
I only ask because I'm growing weary of the harangue of Fox News "media relations" execs kvetching when I express my views that advertisers are culpable in all the dama ...
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used
MediaDailyNews, Joe Mandese - Tuesday, May 18, 2021
The most important KPIs, or key performance indicators, used by advertisers to assess the value and effectiveness of their advertising and media aren't necessarily the ones they use most ofte ...
- Mobile Advertisers: Context Is King, Again
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Given the deprecation of mobile user identity and location trackers, the vast majority of mobile advertisers and media buyers believe contextual targeting is resurgent. "Approximate data" is good enough, th ...
- DoubleVerify CEO Zagorski Takes Company Public
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 21, 2021
DoubleVerify will debut on the New York Stock Exchange today, trading under the stock ticker symbol "DV." ...
- GARM Aggregates Platform 'Transparency Reports,' Finds More Action Taken
MediaDailyNews, Joe Mandese - Tuesday, April 20, 2021
GARM this morning released its first report tracking performance on brand safety across seven platforms including Facebook, Instagram, Pinterest, Snap, TikTok, Twitter and YouTube. While the report does not ra ...
- IAS: Adult Content, Hate Speech Drove Higher Levels Of Brand Risk During Second Half Of 2020
Research Intelligencer, Joe Mandese - Monday, April 19, 2021
The share of desktop video ad impressions deemed risky soared 22% during the second half of 2020, according to the latest edition of Integral Ad Science's (IAS) "Media Quality Repo ...
- Google Ads To Launch Dynamic Exclusion Lists
Digital News Daily, Karlene Lukovitz - Friday, April 16, 2021
The lists are updated automatically, addressing advertisers' struggles to keep up with changes when they've used Google Ads' existing content control options. ...
- Google Ads Dynamic Exclusion List And Why It's More Important Now
Inside Performance, Laurie Sullivan - Friday, April 16, 2021
Google announced it will roll out dynamic exclusion lists in Google Ads in the coming weeks that allow advertisers to automate the process of blocking a brand's ads from showi ...
- Two Consumer Groups Have Heightened Concerns About Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 13, 2021
Consumers remain concerned about where they see ads, especially for brands they love and admire. Affluent adults and those in senior-level management positions are the groups with the highest concern ...
- Deepfakes A Growing Cyberthreat Concern
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 8, 2021
Deepfakes have become a weaponized AI tool of concern to marketers and business execs, part of a growing list of automated cyberattacks as people spend more time online. ...
- New YouTube Metric Shows Percentage Of Views From Content That Violates Policies
Digital News Daily, Karlene Lukovitz - Wednesday, April 7, 2021
With advertisers and lawmakers more focused than ever on social content, the metric is another way for YouTube to try to demonstrate responsiveness. ...
- Citing Rapid Improvement, Mediabrands Strikes Exclusive, 3-Year Deal With TikTok
MediaDailyNews, Joe Mandese - Tuesday, April 6, 2021
A year after finding it the least responsible of the major social media platforms, IPG Mediabrands is going all in with TikTok, unveiling a new, three-year "creator and content" initiati ...
- Time Viewed On Cable Nets Rose In 2020, Ad Concerns Remain
Television News Daily, Wayne Friedman - Thursday, April 1, 2021
In 2020, live cable TV viewing grew 20% among all cable networks, largely due to sharply increasing news coverage. But long-term ad concerns remain for cable networks, says one anal ...
- The Internet Finally Comes Of Age
Digital News Daily, Richard Hartell - Thursday, April 1, 2021
The internet as an advertising medium turns 27 this year. Its fourth transformation -- in which it can be used most strategically by agencies and clients -- will require ...
