- Verizon Media, Integral Ad Science Partnership Broadens Targeting Options
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 21, 2020
Marketers no longer need to choose between the scale of their campaigns and having the best context for their campaign messages. ...
- Media Execs: Do Advertisers Trust You? It Matters Now More Than Ever
Publishers Daily, Sarah Bolton - Friday, September 18, 2020
Advertisers now weigh a media brand's trustworthiness among consumers before committing to it. ...
- TAG Rolls Out Global Brand-Safety Seal
Digital News Daily, Wendy Davis - Thursday, September 10, 2020
The new brand-safety seal incorporates elements of TAG's inventory quality guidelines initiative, and JICWEBS' digital trading standards group. ...
- IAB Europe's Supply Path Optimization Guide Relies On Brands, Agencies, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
A call to action for brands, agencies and publishers to adopt supply path optimization as a core business function, the guide is written by brands, agencies, publishers and intermediaries including ...
- YouTube Tops In Brand Safety, According To Mediabrands Report And Audit
MAD, Steve McClellan - Thursday, August 13, 2020
Apparently the Google-owned social network has come a long way since Logan Paul showed gruesome footage of a dead body on his YouTube channel. ...
- IAS Integrates With Google Ads Data Hub For Viewability, Brand Safety Metrics Across YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 7, 2020
Integral Ad Science (IAS) execs on Friday believe the company became the first ad-verification company to partner with the Google Ads Data Hub, a privacy-focused data platform for advertisers. ...
- IBM Platform Helps Brands Find Social Influencers Matching Their Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 31, 2020
Watson Advertising Social Targeting with Influential launched Friday to give brands a platform that uses AI to help identify influencers who best align with their brand values. ...
- Entrust Datacard Partners With Red Sift To Bring Verified Mark Certificates To Market For Use In BIMI
Email Marketing Daily, Ray Schultz - Thursday, July 30, 2020
BIMI allows authenticated validated brands to display their logos in email subject lines. Google recently announced a Gmail pilot. ...
- Partnerize Acquires Pepperjam, Consolidating Affiliate Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 29, 2020
The combination of the companies' tech platforms and services serves more than 1,750 enterprise and mid-market clients worldwide, driving about $7 billion in transactions through relationships of 750,000 partners, including ...
- TAG To Merge With UK-Based Standards Group
Digital News Daily, Wendy Davis - Wednesday, July 29, 2020
The combined organization will keep the TAG name, and current CEO Mike Zaneis will serve as CEO of the merged association. JICWEBS chief executive Jules Kendrick will become managing director ...
- After 'Disappointing' Meeting With Facebook Execs, Organizers Urge Continued Ad Boycott
Digital News Daily, Gavin O'Malley - Tuesday, July 7, 2020
#StopHateForProfit organizers say it's now clear that CEO Mark Zuckerberg and his senior executives have no intention of taking the stronger measures against hate content that they have laid out. ...
- Interest In 'Brand Safety' Continues To Spike, 'Customer Focus' Too
MediaDailyNews, Michael McLaren - Wednesday, July 8, 2020
Our current multiple crises environment has thrown many marketers' strategies into disarray, pushing "brand safety" into the forefront for many brands even more than usual. This week's analysis of marketing-related ...
- Facebook Brand Trust Is Expensive To Rebuild
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
At issue is not only the brands' trust in Facebook, but consumers' trust that brands will do what is ethically and morally correct. ...
- MRC Asked To Audit Facebook Policies, Brand Safety Controls
Digital News Daily, Gavin O'Malley - Tuesday, June 30, 2020
Promising more transparency, Facebook outlined additional measures designed to protect brands on its platform. ...
- Starbucks, Diageo Suspend All Social Ads As Boycott's Influence Spirals
Digital News Daily, Karlene Lukovitz - Monday, June 29, 2020
Starbucks -- with an estimated $94.9 million on Facebook in the U.S. alone in 2019 -- and Diageo ($22.9 million) -- are, like Coca-Cola, pausing all ad spend on all ...
- In July, All Of Facebook Will Be 'Brand Unsafe'
MediaDailyNews, Kevin Lee - Monday, June 29, 2020
I recommend that all advertisers and marketers conduct a cost-benefit analysis for July and make a conscious decision whether Facebook and the other social media platforms need to take on ...
- IPG Mediabrands Tackles The Yin/Yang Of Safety/Responsibility
MediaDailyNews, Joe Mandese - Friday, June 26, 2020
In what may well be the first publicly stated principles by a major holding company's media services unit governing the tradeoff between brand safety and brand responsibility, IPG Mediabrands has ...
- Zuckerberg And Facebook Team Concede 'Trust Deficit,' Reach Out To Advertisers
Digital News Daily, Karlene Lukovitz - Thursday, June 25, 2020
Zuckerberg and COO Sheryl Sandberg tried to reassure executives from major advertisers and agency holding companies in a meeting this week, and the company's head of trust and safety admitted ...
- MRC 'Modernizes' 5-Year-Old Invalid Traffic Standards To Account For New Forms Of Ad Fraud
MediaDailyNews, Joe Mandese - Thursday, June 25, 2020
The Media Rating Council (MRC) this morning released new standards intended to "modernize" how the advertising and media industry manage a key component of digital ad fraud: so-called "invalid traffic," ...
- Vice Media Group Calls For Reform Of Advertising Keyword 'Blocklists'
Television News Daily, Wayne Friedman - Wednesday, June 24, 2020
Vice said news content related to George Floyd and related protests has been monetized at a rate 57% lower than other non-protest-related news content. Over the past few weeks, Vice ...
- BIMI Gets A Boost With DigiCert-Valimail Partnership
Email Marketing Daily, Ray Schultz - Tuesday, June 23, 2020
The arrangement is designed to help brands implement DMARC and display their brand logos in email subject lines. ...
- COVID-19, Crumbling Cookies Force Brand Safety Rethink
MAD, Steve McClellan - Wednesday, June 10, 2020
GroupM's new brand safety report forecasts how brand safety may evolve in the future within the context of political, social and technological shifts. ...
- Partnerize Acquires BrandVerity, Gains Brand Safety, Compliance To Reimagine Performance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 22, 2020
The new capabilities should allow brands to protect against harmful violations and regulatory risks by monitoring online partner and affiliate marketing programs. Partnerize CEO Malcolm Cowley talks about the company's ...
- How Brands Can #BackNotBlock Publishers
London Blog, Jessica King - Friday, May 1, 2020
Would you really not want your brand name appearing next to an article about Captain Tom's remarkable story? ...
- Google Blocked 100 Bad Ads Per Second In 2019
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 30, 2020
Google released its 2019 transparency report Thursday, outlining its actions to stop fraudulent online activities and protect advertisers, publishers and people searching for information. ...
- Surprising Link Found Between Ransomware, Purchase Behavior And Brand Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2020
A study suggests that one in four consumers will abandon a product or service in favor of a competitor after one ransomware-related attack, failed transaction, or instance of inaccessible information. ...
- Tech Firms Join Safety Campaigners To Tackle Online Harms
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2020
British technology firms have joined up with online safety organisations, such as the Internet Watch Foundation and NSPCC, to launch the Online Safety Tech Industry Association (OSTIA). The group will ...
- Newspapers Must Convince Advertisers, Not The Government, To Survive COVID-19
London Blog, Sean Hargrave - Tuesday, April 21, 2020
Publishers are already starting to ask the Government for "help," although demand is soaring on digital platforms. ...
- Auditor Asserts Google Sought To Control Its Reporting Of Some Ad Metrics
Digital News Daily, Karlene Lukovitz - Monday, April 20, 2020
The auditor, used by clients to check that ads run near content considered "safe," sent an email about the Google situation to ad agencies over this past weekend, reports "WSJ." ...
- Brand Safety Institute Names BabyCenter Veteran 'Officer In Residence'
Digital News Daily, Wendy Davis - Wednesday, April 15, 2020
Former BabyCenter programmatic executive Christine Desrosiers will help the Brand Safety Institute develop a digital resource library. ...
