Rather than entering a cost-per-click or cost-per-action bid, or maximum bid, automatic bidding manages bids for advertisers dynamically, Pinterest product marketing lead Stephanie Johnson says. ...

Facebook responded Friday to changes in Apple's iOS 14 operating system that will affect how publishers and developers collect and use the Identifier for Advertisers (IDFA). ...

The Media Kitchen CEO discussed the pending sale of TikTok's U.S. assets and how it will affect advertising with "Search and Performance Marketing Daily." ...

In a surprise move to block bidders like Oracle, Walmart said it is teaming up with Microsoft to bid on TikTok's U.S., Canadian, Australian and New Zealand operations in ...

Developers are working to implement an advertising model where brands can participate in a bidding auction, similar to Google Ads, to advertise their parts, from car to printer. ...

Technology introduced Monday allows marketers to optimize ad creative to be served via programmatic trading, and enables app developers to optimize performance by running creative pieces across multiple ad unit ...

Supply-side publishing ad-tech platform Beachfront will allow publishers to auction off all ads in a commercial break -- pricing each spot separately, in a single auction. "We believe pod biddi ...

Advertisers can bid on ad VOD inventory through private, real-time auctions set up with demand-side platforms. Dish Media is making VOD ad inventory available on more than 60 TV networ ...

As COVID-19 cases rose, competition for programmatic bidders declined. A Goodway Group analysis suggests the market may have found its "temporary bottom" and begun to work its way up. ...

Loyalty typically leads a consumer to search on a brand term, but don't take that as a foregone conclusion that you've closed the sale, writes Location3 CEO Alex Porter. ...

Being around in the early days of the internet was luck, says OpenX CEO John Gentry -- but also an opportunity "to be part of a growing category." ...

To demystify future trends from search to programmatic and online video, "Search Marketing Daily" reached out to experts who shared their views. Get ready for an unpredictable year with lo ...

The practice, which effectively cached and kept reusing an advertiser's bid request until it yielded a win, was a short-term boon for Index Exchange, which started using it without anyone ...

SEMrush analysts pulled and analyzed search keywords for three websites -- mikebloomberg.com, elizabethwarren.com and donaldtrump.com -- to determine which keywords each campaign manager bid on in November 2019. ...

The more automation, the less brands understand the reasons behind bidding decisions. "This is where Google's black box gets darker," said Matthew Mierzejewski, SVP search capability lead at Merkle. "T ...

Google's Smart Bidding is intended to give advertisers transparency into the factors that drive performance. This week the company introduced a way to view some of the top bid signa ...

It was a closed-door session, but it appears the ICO has decided improvements are needed. ...

Many ill-informed consumers consider top-ranking to be an indication of the quality and validity of a site. A recent study finds some 51% of consumers sometimes feel misled by ...

Advertisers will still have the page URL and AppNames/App ID to evaluate whether the content is safe for their brand and to identify the types of content they want ...

The move is intended to boost Roku as a full-service platform to better compete with other major OTT platforms including Amazon Fire TV, which has its own DSP. ...

Thousands of apps in the U.S. Google Play Store still bypass permissions to collect user data, according to findings from a recent study that reinforces concerns over the ways compani ...

Viant has been working for years to wipe out fraudulent impressions from bid requests with new tools, said Steven Ohrnstein, SVP, platform automation and analytics at the company. ...

Last week LiveRamp launched assistance for cookieless-based ad inventory, in which third-party cookies cannot be dropped into browsers. ...

Marketing plans that include AI to optimize media buying and bidding continue to grow in importance, with a greater number of business-to-business marketers using AI technology to improve the resul ...

White Ops' prevention API, supported by advanced bot detection techniques, accurately predicts and blocks bot-driven ad requests before a buyer bids on them. ...

The bid option, target return on ad spend, automatically calculates advertisers' bids. Google also introduced two new placement options that begin with YouTube when advertisers have at least one landsca ...

Adobe Advertising Cloud on Tuesday announced updates to its search capability that optimize performance across multiple search engine bidding strategies. Google, with its smart bidding, became the first publisher support ...

The hourly bidding algorithm is powered by an econometrics and machine-learning data model that for the first time, according to the company, allows Amazon advertisers to adjust bids automatically, adapti ...

Microsoft Bing emerges from the shadows to share details of some recent updates and upcoming releases. ...

Reddit's new bid type, pay-per-click advertising rolls out Wednesday and can be accessed in the Reddit Ads dashboard. The cost-per-click ad type will run across all platforms and devices ...