- Microsoft Ads Replaces Manual CPC Bidding - What Advertisers Need To Know
Inside Performance, Laurie Sullivan - Tuesday, February 9, 2021
Microsoft's new approach to bidding will roll out between March and April and will affect all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strateg ...
- The Kitchen's Sandoval Joins Croud As Head Of Biddable Media
MediaDailyNews, Joe Mandese - Monday, January 25, 2021
Andrew Sandoval, who created the biddable media practice inside The Media Kitchen, has joined New York-based digital marketing agency Croud as vice president of biddable media. ...
- UK Information Commissioner's Office Resumes Investigation On Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2021
The UK's data watchdog says the biggest culprit is consent -- and the inability to get consent from site visitors before ads serve up. ...
- Pinterest Launches Commerce Tools With Automated Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 27, 2020
Rather than entering a cost-per-click or cost-per-action bid, or maximum bid, automatic bidding manages bids for advertisers dynamically, Pinterest product marketing lead Stephanie Johnson says. ...
- Facebook Audience Network Moving To Bidding Only In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Facebook responded Friday to changes in Apple's iOS 14 operating system that will affect how publishers and developers collect and use the Identifier for Advertisers (IDFA). ...
- Media Kitchen CEO Barry Lowenthal Talks TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 28, 2020
The Media Kitchen CEO discussed the pending sale of TikTok's U.S. assets and how it will affect advertising with "Search and Performance Marketing Daily." ...
- TikTok Bid: Walmart Reportedly Teams Up With Microsoft
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 27, 2020
In a surprise move to block bidders like Oracle, Walmart said it is teaming up with Microsoft to bid on TikTok's U.S., Canadian, Australian and New Zealand operations in ...
- 3D Search, Physna Readies A Google Ads Auction-Based Model
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 21, 2020
Developers are working to implement an advertising model where brands can participate in a bidding auction, similar to Google Ads, to advertise their parts, from car to printer. ...
- Technology Builds Ad Creative, A/B Tests Show It Performs Better
Data & Programmatic Insider, Laurie Sullivan - Monday, June 8, 2020
Technology introduced Monday allows marketers to optimize ad creative to be served via programmatic trading, and enables app developers to optimize performance by running creative pieces across multiple ad unit ...
- Beachfront: Connected TV Needs Spot Pricing For TV Commercial Breaks
Television News Daily, Wayne Friedman - Friday, May 1, 2020
Supply-side publishing ad-tech platform Beachfront will allow publishers to auction off all ads in a commercial break -- pricing each spot separately, in a single auction. "We believe pod biddi ...
- Dish Media Expands Programmatic Set-Top-Box VOD Ad Inventory
Television News Daily, Wayne Friedman - Wednesday, April 22, 2020
Advertisers can bid on ad VOD inventory through private, real-time auctions set up with demand-side platforms. Dish Media is making VOD ad inventory available on more than 60 TV networ ...
- Programmatic Hit Bottom, Then Began To Climb In April: Analysis
Data & Programmatic Insider, Laurie Sullivan - Monday, April 20, 2020
As COVID-19 cases rose, competition for programmatic bidders declined. A Goodway Group analysis suggests the market may have found its "temporary bottom" and begun to work its way up. ...
- Don't Forget To Bid On Your Own Brand Terms
Inside Performance, Laurie Sullivan - Thursday, February 20, 2020
Loyalty typically leads a consumer to search on a brand term, but don't take that as a foregone conclusion that you've closed the sale, writes Location3 CEO Alex Porter. ...
- CEO Gentry Officially Takes Reins At OpenX, Talks Business Plans, Importance Of Luck
Data & Programmatic Insider, Laurie Sullivan - Monday, February 17, 2020
Being around in the early days of the internet was luck, says OpenX CEO John Gentry -- but also an opportunity "to be part of a growing category." ...
- Predictions 2020: Search, Performance Marketing, Video, Programmatic, Data, AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 11, 2019
To demystify future trends from search to programmatic and online video, "Search Marketing Daily" reached out to experts who shared their views. Get ready for an unpredictable year with lo ...
- Remember Bid Caching? It's Back, Sort Of
RTBlog, Joe Mandese - Monday, December 9, 2019
The practice, which effectively cached and kept reusing an advertiser's bid request until it yielded a win, was a short-term boon for Index Exchange, which started using it without anyone ...
- A Glimpse Into Bloomberg's Million-Dollar Campaign Strategy On Google Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
SEMrush analysts pulled and analyzed search keywords for three websites -- mikebloomberg.com, elizabethwarren.com and donaldtrump.com -- to determine which keywords each campaign manager bid on in
November 2019. ...
- Merkle To Help Brands Demystify Google's Black Box Of Ad Automation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 4, 2019
The more automation, the less brands understand the reasons behind bidding decisions. "This is where Google's black box gets darker," said Matthew Mierzejewski, SVP search capability lead at Merkle. "T ...
- Google Ads Introduces Bid Strategy Reporting With Signals
Inside Performance, Laurie Sullivan - Friday, November 22, 2019
Google's Smart Bidding is intended to give advertisers transparency into the factors that drive performance. This week the company introduced a way to view some of the top bid signa ...
- Did The ICO Just Agree That RTB Fails The GDPR Test?
London Blog, Sean Hargrave - Wednesday, November 20, 2019
It was a closed-door session, but it appears the ICO has decided improvements are needed. ...
- Search: Customers Feel Misled By Top-Ranked Results, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 19, 2019
Many ill-informed consumers consider top-ranking to be an indication of the quality and validity of a site. A recent study finds some 51% of consumers sometimes feel misled by ...
- Google Removes Content Categories, Gives Advertisers Other RTB Signals To Protect Consumer Privacy
Digital News Daily, Laurie Sullivan - Thursday, November 14, 2019
Advertisers will still have the page URL and AppNames/App ID to evaluate whether the content is safe for their brand and to identify the types of content they want ...
- Roku Buys DSP Dataxu For $150 Million In Cash/Stock Deal
Television News Daily, Wayne Friedman - Tuesday, October 22, 2019
The move is intended to boost Roku as a full-service platform to better compete with other major OTT platforms including Amazon Fire TV, which has its own DSP. ...
- Brands Begin To Hit Roadblocks With Real-Time Ad Bidding And Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, July 15, 2019
Thousands of apps in the U.S. Google Play Store still bypass permissions to collect user data, according to findings from a recent study that reinforces concerns over the ways compani ...
- A Cross-Channel Programmatic Bidding Option With Viewability, Fraud Predictions
Data & Programmatic Insider, Laurie Sullivan - Monday, June 24, 2019
Viant has been working for years to wipe out fraudulent impressions from bid requests with new tools, said Steven Ohrnstein, SVP, platform automation and analytics at the company. ...
- LiveRamp Launches Solution For Publisher Ad Inventory Without Cookies
Data & Programmatic Insider, Laurie Sullivan - Monday, June 3, 2019
Last week LiveRamp launched assistance for cookieless-based ad inventory, in which third-party cookies cannot be dropped into browsers. ...
- Google Not Top Consideration In AI-Driven B2B Media-Buying Plans
Inside Performance, Laurie Sullivan - Thursday, May 30, 2019
Marketing plans that include AI to optimize media buying and bidding continue to grow in importance, with a greater number of business-to-business marketers using AI technology to improve the resul ...
- White Ops, Media.net Partnership Extends Pre-Bid Fraud Protection For Brands
Digital News Daily, Laurie Sullivan - Wednesday, May 15, 2019
White Ops' prevention API, supported by advanced bot detection techniques, accurately predicts and blocks bot-driven ad requests before a buyer bids on them. ...
- Google Introduces Automated Bidding Option For App Advertisers, Access To YouTube Inventory
Digital News Daily, Laurie Sullivan - Wednesday, May 8, 2019
The bid option, target return on ad spend, automatically calculates advertisers' bids. Google also introduced two new placement options that begin with YouTube when advertisers have at least one landsca ...
- Adobe Automates Bidding Performance, Google Becomes First Publisher Integration
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 26, 2019
Adobe Advertising Cloud on Tuesday announced updates to its search capability that optimize performance across multiple search engine bidding strategies. Google, with its smart bidding, became the first publisher support ...