Google will move AdSense for content, video, and games to a first-price auction model from a second-price auction model by the end of 2021, the company announced Thursday. ...

Some conversions are more valuable than others. Expressing these values can help marketers optimize campaigns and evaluate performance based on goals that matter most to the business. ...

Microsoft is adding a Target Impression Share option to its suite of automated bidding strategies. The feature, announced Tuesday, supports automatic bidding. Marketers set the budget, where the ads shou ...

As marketers look toward the brave world of CTV advertising, they can bring lessons from their digital ad experiences -- particularly in the area of search. ...

The data ends up in the hands of companies in China, Russia, the United Arab Emirates, and elsewhere and can include location and browsing information, according to one report. ...

RTB House has been testing Google's Privacy Sandbox tools, including Federated Learning of Cohorts, and didn't learn about the rollout delay in 2023 until hours before Google announced the cha ...

The Irish Council for Civil Liberties is pursuing a GDPR case against IAB Tech Labs over the practice of real-time bidding. The issue concerns the ‘entire data industrial complex’ of ...

Here are the announcements Google made at its virtual Marketing Livestream event on Thursday. ...

The move adds a second search ad slot in Apple's App Store that would allow developers to pay for the top result. The second slot, as reported by the "Financi ...

Agencies and publishers were equally surprised to learn that Google ran a secret project to rig advertising auctions in its favor. ...

Bidstream data "would be a goldmine for foreign intelligence services that could exploit it to inform and supercharge hacking, blackmail, and influence campaigns," say senators. ...

Microsoft's new approach to bidding will roll out between March and April and will affect all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strateg ...

Andrew Sandoval, who created the biddable media practice inside The Media Kitchen, has joined New York-based digital marketing agency Croud as vice president of biddable media. ...

The UK's data watchdog says the biggest culprit is consent -- and the inability to get consent from site visitors before ads serve up. ...

Rather than entering a cost-per-click or cost-per-action bid, or maximum bid, automatic bidding manages bids for advertisers dynamically, Pinterest product marketing lead Stephanie Johnson says. ...

Facebook responded Friday to changes in Apple's iOS 14 operating system that will affect how publishers and developers collect and use the Identifier for Advertisers (IDFA). ...

The Media Kitchen CEO discussed the pending sale of TikTok's U.S. assets and how it will affect advertising with "Search and Performance Marketing Daily." ...

In a surprise move to block bidders like Oracle, Walmart said it is teaming up with Microsoft to bid on TikTok's U.S., Canadian, Australian and New Zealand operations in ...

Developers are working to implement an advertising model where brands can participate in a bidding auction, similar to Google Ads, to advertise their parts, from car to printer. ...

Technology introduced Monday allows marketers to optimize ad creative to be served via programmatic trading, and enables app developers to optimize performance by running creative pieces across multiple ad unit ...

Supply-side publishing ad-tech platform Beachfront will allow publishers to auction off all ads in a commercial break -- pricing each spot separately, in a single auction. "We believe pod biddi ...

Advertisers can bid on ad VOD inventory through private, real-time auctions set up with demand-side platforms. Dish Media is making VOD ad inventory available on more than 60 TV networ ...

As COVID-19 cases rose, competition for programmatic bidders declined. A Goodway Group analysis suggests the market may have found its "temporary bottom" and begun to work its way up. ...

Loyalty typically leads a consumer to search on a brand term, but don't take that as a foregone conclusion that you've closed the sale, writes Location3 CEO Alex Porter. ...

Being around in the early days of the internet was luck, says OpenX CEO John Gentry -- but also an opportunity "to be part of a growing category." ...

To demystify future trends from search to programmatic and online video, "Search Marketing Daily" reached out to experts who shared their views. Get ready for an unpredictable year with lo ...

The practice, which effectively cached and kept reusing an advertiser's bid request until it yielded a win, was a short-term boon for Index Exchange, which started using it without anyone ...

SEMrush analysts pulled and analyzed search keywords for three websites -- mikebloomberg.com, elizabethwarren.com and donaldtrump.com -- to determine which keywords each campaign manager bid on in November 2019. ...

The more automation, the less brands understand the reasons behind bidding decisions. "This is where Google's black box gets darker," said Matthew Mierzejewski, SVP search capability lead at Merkle. "T ...

Google's Smart Bidding is intended to give advertisers transparency into the factors that drive performance. This week the company introduced a way to view some of the top bid signa ...