Supply-side publishing ad-tech platform Beachfront will allow publishers to auction off all ads in a commercial break -- pricing each spot separately, in a single auction. "We believe pod bidding ...

Advertisers can bid on ad VOD inventory through private, real-time auctions set up with demand-side platforms. Dish Media is making VOD ad inventory available on more than 60 TV networks ...

As COVID-19 cases rose, competition for programmatic bidders declined. A Goodway Group analysis suggests the market may have found its "temporary bottom" and begun to work its way up. ...

Loyalty typically leads a consumer to search on a brand term, but don't take that as a foregone conclusion that you've closed the sale, writes Location3 CEO Alex Porter. ...

Being around in the early days of the internet was luck, says OpenX CEO John Gentry -- but also an opportunity "to be part of a growing category." ...

To demystify future trends from search to programmatic and online video, "Search Marketing Daily" reached out to experts who shared their views. Get ready for an unpredictable year with lots ...

The practice, which effectively cached and kept reusing an advertiser's bid request until it yielded a win, was a short-term boon for Index Exchange, which started using it without anyone's ...

SEMrush analysts pulled and analyzed search keywords for three websites -- mikebloomberg.com, elizabethwarren.com and donaldtrump.com -- to determine which keywords each campaign manager bid on in November 2019. ...

The more automation, the less brands understand the reasons behind bidding decisions. "This is where Google's black box gets darker," said Matthew Mierzejewski, SVP search capability lead at Merkle. "The ...

Google's Smart Bidding is intended to give advertisers transparency into the factors that drive performance. This week the company introduced a way to view some of the top bid signals ...

It was a closed-door session, but it appears the ICO has decided improvements are needed. ...

Many ill-informed consumers consider top-ranking to be an indication of the quality and validity of a site. A recent study finds some 51% of consumers sometimes feel misled by a ...

Advertisers will still have the page URL and AppNames/App ID to evaluate whether the content is safe for their brand and to identify the types of content they want to ...

The move is intended to boost Roku as a full-service platform to better compete with other major OTT platforms including Amazon Fire TV, which has its own DSP. ...

Thousands of apps in the U.S. Google Play Store still bypass permissions to collect user data, according to findings from a recent study that reinforces concerns over the ways companies ...

Viant has been working for years to wipe out fraudulent impressions from bid requests with new tools, said Steven Ohrnstein, SVP, platform automation and analytics at the company. ...

Last week LiveRamp launched assistance for cookieless-based ad inventory, in which third-party cookies cannot be dropped into browsers. ...

Marketing plans that include AI to optimize media buying and bidding continue to grow in importance, with a greater number of business-to-business marketers using AI technology to improve the results ...

White Ops' prevention API, supported by advanced bot detection techniques, accurately predicts and blocks bot-driven ad requests before a buyer bids on them. ...

The bid option, target return on ad spend, automatically calculates advertisers' bids. Google also introduced two new placement options that begin with YouTube when advertisers have at least one landscape ...

Adobe Advertising Cloud on Tuesday announced updates to its search capability that optimize performance across multiple search engine bidding strategies. Google, with its smart bidding, became the first publisher supported ...

The hourly bidding algorithm is powered by an econometrics and machine-learning data model that for the first time, according to the company, allows Amazon advertisers to adjust bids automatically, adapting ...

Microsoft Bing emerges from the shadows to share details of some recent updates and upcoming releases. ...

Reddit's new bid type, pay-per-click advertising rolls out Wednesday and can be accessed in the Reddit Ads dashboard. The cost-per-click ad type will run across all platforms and devices as ...

The brand's proactive and agile approach led it to perform well above its 2017 benchmarks. With clear pacing and more visibility into paid data, it was able to guide, measure ...

Digital First Media is well-known for buying up papers, then consolidating resources and slashing staff in an effort to maximize revenue. ...

After talking with marketers about real-time platforms for many years I have learned that how they define real time makes a difference. ...

About 98% of advertisers adopt a brand bidding search strategy, but brand clicks from offline and tv are twice as likely to convert and are at risk. ...

Bidding on competitors' names is common practice in any search marketing strategy, but a frequent challenge is a low quality score leading to high CPC, which often makes it a ...

Performance marketing agency Merkle on Wednesday launched an automated bidding platform for Amazon Sponsored Brand Ads. The API integrates with Amazon, allowing advertisers to manage, calculate and apply bids. ...