Despite lower cost per clicks and budget uncertainty, return on ad spend and budgets increased significantly in June, according to Pacvue, an enterprise platform for advertisers that combines performance da ...

Merkle on Tuesday will release its Q2 2020 Digital Marketing Report. Its digital marketing forecast estimates the market fared much better than most anticipated. "The big story for the quart ...

Retail is showing momentum for a broadly defined "at-home comfort" category, including house and home, sporting goods, and computers and electronics, insights from Sidecar, a performance marketing tech provider, s ...

As brands buy search advertising, some marketers are asking when is the best time to reenter the market and how will the cost per click influence the move back i ...

It appears that the lower the cost per click falls on keyword terms in Google Ads, the stricter Google becomes with payment terms. Marketers may find themselves in a b ...

Some brands managed to increase Q1 ad spend on Amazon, driving strong results, according to a Teikametrics study, but a combination of supply-chain issues and the ability to turn ...

Marketers may need to rethink the consumer journey from resulting in a sale to consuming a brand message, says eMarketer Senior Analyst Nicole Perrin. ...

In an unexpected move, GroupM sees demand for SEO rapidly increasing in the coming months as brands begin working more closely with agency teams. The agency is tracking cost p ...

Best Buy has the most visible website on Google's Page One search query results for consumer electronics searches, according to a study from Searchmetrics released this week. Amazon is seco ...

Yelp Store Visits, which measures online to offline store visits, and Showcase Ads with Video launched Tuesday to help brands with multiple locations drive foot traffic from online visitors ...

Flipboard has rolled out a native paid-content program introduced last year in beta that enables creators to promote stories, expand audience development and support affiliate and marketing efforts. ...

Advertisers using the new Conversion Action in Google Ads say they must turn off a toggle to opt out of Enhanced CPC for campaigns. Google says otherwise. ...

Alphabet missed Q3 earnings-per-share expectations but excelled in revenue, reporting revenue of $40.5 billion and ad revenue of $33.916 billion -- up from $28.954 billion. ...

A significant portion of Amazon's Q3 sales came in during Prime Day, when daily sales were 900% higher than average, per Merkle. Data from Teikametrics shows advertisers spend more ...

CPCs dropped across all industries, but retail and travel saw the lowest this quarter, $0.43 and $0.46, respectively. Education saw the highest price $3.31. ...

Overall, paid search spend rose 10% year-over-year during the second quarter, among Kenshoo's clients. Spending on search product ads rose 30% YoY, the company reported. ...

Amazon top-of-search ad placements accounted for just 3% of impressions but 35% of clicks and 45% of spend for Q2 2019, according to data released Tuesday. ...

Ad sales growth decelerated at Google in Q1 2019, prompting parent company Alphabet to report that revenue fell below analysts' estimates. Paid clicks on Google properties rose 39%, with co ...

Click-through rates continue to decline, but marketers keep increasing budgets for paid-search ads running on Google and Bing. Will the cost to seal deals with customers continue to rise? ...

Alphabet, Google's parent company, on Monday reported revenue of $39.3 billion for Q4 2018, up 23% compared with the year-ago quarter. ...

Bidding on competitors' names is common practice in any search marketing strategy, but a frequent challenge is a low quality score leading to high CPC, which often makes it ...

Mesothelioma-related keywords account for 67 of the top 100 most expensive terms in the past three years. Rehab and substance-abuse keywords also are becoming expensive, according to recent data. ...

Marketers spent 13% more in Q2, driven by click volume and higher cost per click. The US spent 12%, while the UK spent 14% and Europe 19%, per Marin Softw ...

Scams to outsmart Amazon's algorithms, intended to serve the most relevant results at the top of results pages, are growing nearly as fast as its search and advertising businesses. ...

Peak Games partnered with Ryan Reynolds on a campaign supporting a performance-based marketing model where the advertiser pays when a specific action is completed such as a sale, lead ...

Google's parent company Alphabet reported Q2 revenue on Monday of $32.7 billion vs. the $32.171 billion expected by a Thomson Reuters consensus estimate. Earnings per share (EPS) adjusted came ...

One report suggested Microsoft "blew minds" on Wall Street after reporting fourth-quarter 2018 fiscal year financial results: $30.1 billion in revenue up 17%, and $8.9 billion in net income, ...

A Minneapolis resident who advertises his hoverboard business on Facebook alleges in a new lawsuit that the company's system of pre-fetching mobile content results in inflated ad charges. ...

Search and purchase insights released Wednesday show an interesting trend in consumer behavior, with a 24.91% increase in overall online purchases between Jan. 25 and Feb. 14, 2018. ...

The company posted $32.3 billion in sales for Q4 -- pushing its total annual revenue to $110 billion, up from $90.2 billion in 2016. ...