A mid-year digital ad trends report from self-service programmatic ad platform Choozle answers questions related to omnichannel, privacy regulations, and timelines around third-party cookies. ...

CPC and CPM impressions in Q2 2021 fluctuated widely on most platforms, from Google to Amazon, Facebook and Snap. ...

Microsoft Advertising on Monday released Video Extensions, giving advertisers the opportunity to combine all types of business information with the ad, such as address, phone number, store rating or mo ...

Advertising on Amazon now costs $1.20 per click on average, up 29% from Jan. 2021 and 51.9% from June 2020, according to data released Monday. The average cost of selli ...

Reaching the right audiences, in the right places, at the right time, during a global pandemic can be challenging. Cancer Treatment Centers of America (CTCA) reached prospective patients through ...

The investment, announced Thursday, is the beginning of a major push in support for diversity. ...

The ANA study finds other sharp differences in the KPIs valued most by marketers and those used to execute media buys. ...

The most important KPIs, or key performance indicators, used by advertisers to assess the value and effectiveness of their advertising and media aren't necessarily the ones they use most ofte ...

Data shows publishers and advertisers in health and fitness should target women reading newsletters on weekends. Advertisers can move this strategy across market segments. ...

Microsoft's new approach to bidding will roll out between March and April and will affect all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strateg ...

Despite lower cost per clicks and budget uncertainty, return on ad spend and budgets increased significantly in June, according to Pacvue, an enterprise platform for advertisers that combines performance da ...

Merkle on Tuesday will release its Q2 2020 Digital Marketing Report. Its digital marketing forecast estimates the market fared much better than most anticipated. "The big story for the quart ...

Retail is showing momentum for a broadly defined "at-home comfort" category, including house and home, sporting goods, and computers and electronics, insights from Sidecar, a performance marketing tech provider, s ...

As brands buy search advertising, some marketers are asking when is the best time to reenter the market and how will the cost per click influence the move back i ...

It appears that the lower the cost per click falls on keyword terms in Google Ads, the stricter Google becomes with payment terms. Marketers may find themselves in a b ...

Some brands managed to increase Q1 ad spend on Amazon, driving strong results, according to a Teikametrics study, but a combination of supply-chain issues and the ability to turn ...

Marketers may need to rethink the consumer journey from resulting in a sale to consuming a brand message, says eMarketer Senior Analyst Nicole Perrin. ...

In an unexpected move, GroupM sees demand for SEO rapidly increasing in the coming months as brands begin working more closely with agency teams. The agency is tracking cost p ...

Best Buy has the most visible website on Google's Page One search query results for consumer electronics searches, according to a study from Searchmetrics released this week. Amazon is seco ...

Yelp Store Visits, which measures online to offline store visits, and Showcase Ads with Video launched Tuesday to help brands with multiple locations drive foot traffic from online visitors ...

Flipboard has rolled out a native paid-content program introduced last year in beta that enables creators to promote stories, expand audience development and support affiliate and marketing efforts. ...

Advertisers using the new Conversion Action in Google Ads say they must turn off a toggle to opt out of Enhanced CPC for campaigns. Google says otherwise. ...

Alphabet missed Q3 earnings-per-share expectations but excelled in revenue, reporting revenue of $40.5 billion and ad revenue of $33.916 billion -- up from $28.954 billion. ...

A significant portion of Amazon's Q3 sales came in during Prime Day, when daily sales were 900% higher than average, per Merkle. Data from Teikametrics shows advertisers spend more ...

CPCs dropped across all industries, but retail and travel saw the lowest this quarter, $0.43 and $0.46, respectively. Education saw the highest price $3.31. ...

Overall, paid search spend rose 10% year-over-year during the second quarter, among Kenshoo's clients. Spending on search product ads rose 30% YoY, the company reported. ...

Amazon top-of-search ad placements accounted for just 3% of impressions but 35% of clicks and 45% of spend for Q2 2019, according to data released Tuesday. ...

Ad sales growth decelerated at Google in Q1 2019, prompting parent company Alphabet to report that revenue fell below analysts' estimates. Paid clicks on Google properties rose 39%, with co ...

Click-through rates continue to decline, but marketers keep increasing budgets for paid-search ads running on Google and Bing. Will the cost to seal deals with customers continue to rise? ...

Alphabet, Google's parent company, on Monday reported revenue of $39.3 billion for Q4 2018, up 23% compared with the year-ago quarter. ...