- Amazon's Q2 Ad Growth During COVID-19 Shows June Improvements, Data Reveals
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 29, 2020
Despite lower cost per clicks and budget uncertainty, return on ad spend and budgets increased significantly in June, according to Pacvue, an enterprise platform for advertisers that combines performance da ...
- Google Forecast To Report Better-Than-Expected Results From Search: Merkle
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
Merkle on Tuesday will release its Q2 2020 Digital Marketing Report. Its digital marketing forecast estimates the market fared much better than most anticipated. "The big story for the quart ...
- Advertisers' Spend, Performance On Google, Amazon Drive Higher Returns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2020
Retail is showing momentum for a broadly defined "at-home comfort" category, including house and home, sporting goods, and computers and electronics, insights from Sidecar, a performance marketing tech provider, s ...
- How Much Did The Cost Per Click Fall In April?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 7, 2020
As brands buy search advertising, some marketers are asking when is the best time to reenter the market and how will the cost per click influence the move back i ...
- Google Plays Hardball With Payment Terms
Inside Performance, Laurie Sullivan - Thursday, May 7, 2020
It appears that the lower the cost per click falls on keyword terms in Google Ads, the stricter Google becomes with payment terms. Marketers may find themselves in a b ...
- Data Shows How Amazon Reached Its Multibillion-Dollar Ad Goal
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 5, 2020
Some brands managed to increase Q1 ad spend on Amazon, driving strong results, according to a Teikametrics study, but a combination of supply-chain issues and the ability to turn ...
- eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 9, 2020
Marketers may need to rethink the consumer journey from resulting in a sale to consuming a brand message, says eMarketer Senior Analyst Nicole Perrin. ...
- GroupM Sees Paid Search, SEO Performance Improving
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 31, 2020
In an unexpected move, GroupM sees demand for SEO rapidly increasing in the coming months as brands begin working more closely with agency teams. The agency is tracking cost p ...
- Best Buy, Not Amazon, Dominates Google First-Page Searches For Electronics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2020
Best Buy has the most visible website on Google's Page One search query results for consumer electronics searches, according to a study from Searchmetrics released this week. Amazon is seco ...
- Yelp Launches Store Visits, Video Ad Unit To Drive Company's Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 11, 2020
Yelp Store Visits, which measures online to offline store visits, and Showcase Ads with Video launched Tuesday to help brands with multiple locations drive foot traffic from online visitors ...
- Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 7, 2020
Flipboard has rolled out a native paid-content program introduced last year in beta that enables creators to promote stories, expand audience development and support affiliate and marketing efforts. ...
- Google Disputes Advertisers' Claim That It Automatically Opts Campaigns Into Enhanced CPC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 6, 2019
Advertisers using the new Conversion Action in Google Ads say they must turn off a toggle to opt out of Enhanced CPC for campaigns. Google says otherwise. ...
- Alphabet: CPCs Fall 2% On Google-Owned Properties In Q3 Reported Earnings
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 28, 2019
Alphabet missed Q3 earnings-per-share expectations but excelled in revenue, reporting revenue of $40.5 billion and ad revenue of $33.916 billion -- up from $28.954 billion. ...
- Amazon Advertising Gets Major Boost From Prime Day, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 24, 2019
A significant portion of Amazon's Q3 sales came in during Prime Day, when daily sales were 900% higher than average, per Merkle. Data from Teikametrics shows advertisers spend more ...
- Paid Search CPCs Falling Across All Industries
Inside Performance, Laurie Sullivan - Wednesday, July 31, 2019
CPCs dropped across all industries, but retail and travel saw the lowest this quarter, $0.43 and $0.46, respectively. Education saw the highest price $3.31. ...
- Mobile Spend Takes More Than Half Of Search Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 26, 2019
Overall, paid search spend rose 10% year-over-year during the second quarter, among Kenshoo's clients. Spending on search product ads rose 30% YoY, the company reported. ...
- Amazon Takes Google Ad Market Share, Microsoft Advertising Holds Strong
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 23, 2019
Amazon top-of-search ad placements accounted for just 3% of impressions but 35% of clicks and 45% of spend for Q2 2019, according to data released Tuesday. ...
- Alphabet Misses Earnings, Google Sees Less Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 29, 2019
Ad sales growth decelerated at Google in Q1 2019, prompting parent company Alphabet to report that revenue fell below analysts' estimates. Paid clicks on Google properties rose 39%, with co ...
- Google, Bing Driving Changes In CTRs, CPCs
Inside Performance, Laurie Sullivan - Tuesday, April 23, 2019
Click-through rates continue to decline, but marketers keep increasing budgets for paid-search ads running on Google and Bing. Will the cost to seal deals with customers continue to rise? ...
- Alphabet Earnings: Google Cost Per Click Declined 29%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 4, 2019
Alphabet, Google's parent company, on Monday reported revenue of $39.3 billion for Q4 2018, up 23% compared with the year-ago quarter. ...
- Competitor Not Defending Their Trademark? Then Exploit It
Search & Performance Marketing Daily, Jonathan Kagan - Wednesday, January 9, 2019
Bidding on competitors' names is common practice in any search marketing strategy, but a frequent challenge is a low quality score leading to high CPC, which often makes it ...
- Most Expensive Search Keywords Surpassing $200 Per Click
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 21, 2018
Mesothelioma-related keywords account for 67 of the top 100 most expensive terms in the past three years. Rehab and substance-abuse keywords also are becoming expensive, according to recent data. ...
- Amazon Taking Marketers' Budgets, CPCs In Flux Globally
Inside Performance, Laurie Sullivan - Tuesday, July 31, 2018
Marketers spent 13% more in Q2, driven by click volume and higher cost per click. The US spent 12%, while the UK spent 14% and Europe 19%, per Marin Softw ...
- Amazon -- Once Again- - Fights Fake Reviews, Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 30, 2018
Scams to outsmart Amazon's algorithms, intended to serve the most relevant results at the top of results pages, are growing nearly as fast as its search and advertising businesses. ...
- Ryan Reynolds, Peak Games Create Series Of Performance-Based Mobile Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 25, 2018
Peak Games partnered with Ryan Reynolds on a campaign supporting a performance-based marketing model where the advertiser pays when a specific action is completed such as a sale, lead ...
- Alphabet Revenue Up, Takes A Hit On Earnings Per Share From EU $5B Fine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 23, 2018
Google's parent company Alphabet reported Q2 revenue on Monday of $32.7 billion vs. the $32.171 billion expected by a Thomson Reuters consensus estimate. Earnings per share (EPS) adjusted came ...
- Microsoft Sees Big Gains, But Not From Bing
Inside Performance, Laurie Sullivan - Friday, July 20, 2018
One report suggested Microsoft "blew minds" on Wall Street after reporting fourth-quarter 2018 fiscal year financial results: $30.1 billion in revenue up 17%, and $8.9 billion in net income, ...
- Advertiser Sues Facebook Over 'Stealth' Clicks
Digital News Daily, Wendy Davis - Tuesday, May 29, 2018
A Minneapolis resident who advertises his hoverboard business on Facebook alleges in a new lawsuit that the company's system of pre-fetching mobile content results in inflated ad charges. ...
- Valentine's Day Searches Lead To Increase In Online Average Order Value
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 21, 2018
Search and purchase insights released Wednesday show an interesting trend in consumer behavior, with a 24.91% increase in overall online purchases between Jan. 25 and Feb. 14, 2018. ...
- Google Tops $110B For 2017, Takes Hit On Profit In Q4
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 1, 2018
The company posted $32.3 billion in sales for Q4 -- pushing its total annual revenue to $110 billion, up from $90.2 billion in 2016. ...