- DoubleVerify Launches Tiers For Suitability, Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
DoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and the WFA's Global Alliance for Responsible Media. ...
- Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 31, 2020
The video ad aims to connect the brand with Mexican Americans between the age of 21 and 35 on numerous digital platforms. ...
- Terminus Acquires GrowFlare, B2B Data Firm, In Move To Help ABM Teams
Email Marketing Daily, Ray Schultz - Monday, November 9, 2020
Terminus clients can now determine what firms are saying in social media and other places and target them based on observed intent, the company says. ...
- Google Gets Closer To Targeting Ads Based On Personalization, Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
A Google study testing the use of audience cohorts -- people with similar browsing histories and interests who can be targeted collectively -- intends to support the end of individu ...
- Marketers Got Hyper-Relevant Advertising Messages Wrong, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 8, 2020
By tailoring ads that serve up on Microsoft Bing or Google only to specific consumer needs, brands are making ads less useful and missing out on sales, according to resear ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTV
Video Insider, Karlene Lukovitz - Tuesday, September 29, 2020
In the latest development in targeting and retargeting ads across previously siloed media, Accretive Media says it can identify targeted consumers who saw an ad on its outdoor screens, th ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale data. ...
- DoubleVerify's Custom Contextual Targeting Moves Into Beta
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Recent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVerify to launch a contextual targeting solution that advertisers can run in campaigns. ...
- Google Gender Bias Changing Retail Search Results
Inside Performance, Laurie Sullivan - Wednesday, September 2, 2020
Google is introducing the gender intent of the searcher for certain keywords without consumers adding a gender-based term in their query. Searchmetrics has suggestions for how to approach the challe ...
- Amid A Postal Crisis, Biden Campaign Says It's Relying Heavily On Snail Mail
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
At a time when the U.S. Postal Service is under attack from the President and his Postmaster General, direct mail has emerged as the biggest paid media factor in t ...
- Humongous 1st-Party Platform Integrates With Google Data Hub, Enables 1-to-1 YouTube Matching
MediaDailyNews, Joe Mandese - Monday, August 17, 2020
The integration of one of the world's largest first-party consumer data platforms with Google's Ads Data Hub will give marketers and agencies the ability to measure exposure, awareness, lift a ...
- Button, Rakuten Partner To Support Mutual Customers Like Sam's Club
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2020
Mobile tech company Button enables marketers to target specific audiences and determine the optimal rate of media spend through mobile. ...
- IBM Platform Helps Brands Find Social Influencers Matching Their Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 31, 2020
Watson Advertising Social Targeting with Influential launched Friday to give brands a platform that uses AI to help identify influencers who best align with their brand values. ...
- 'Advertising,' 'Data' And 'Targeting' Loom Large During Big Tech Hearings
MediaDailyNews, Joe Mandese - Thursday, July 30, 2020
"Advertising" and "marketing," and especially their use of "data," "targeting," and the potential for "abuse" were a big part of the five-and-a-half hours of Congressional testimony during the "Big Tec ...
- Fastbase Offers Lead-Generation Targeting Tool
Email Marketing Daily, Ray Schultz - Tuesday, July 28, 2020
A lead-generation tool from Fastbase can provide prospect names for email marketing based on geography and other criteria, the company says. ...
- 6sense Debuts Targeting Tool Based On Purchase Intent
Email Marketing Daily, Ray Schultz - Tuesday, July 21, 2020
Native Retargeting helps marketers engage buyers throughout the purchase journey, 6sense says. ...
- Tremor Video's Creative-Driven Approach Strips Out Black And White Assumptions
Data & Programmatic Insider, Laurie Sullivan - Monday, June 29, 2020
By changing ad elements to reach specific viewers, Tremor Video is making targeting decisions based less on audience composition and more on audience interests. ...
- How To Avoid Targeting Tragedies
MediaDailyNews, Gerard Broussard, Joel Rubinson - Monday, June 29, 2020
Here are strategies that can help marketers or agencies avoid the pitfalls of lack of segment accuracy and lack of purchase forecasting science. ...
- Eyeota Brings Audience Segments To Facebook, Instagram, Pinterest, Snapchat, Twitter
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Eyeota announced on Tuesday that its audience models are now available for social networks through a partnership with Amobee, supporting campaigns across TV, CTV, digital and social advertising and bringi ...
- California Judge Sides With Privacy Advocates On Ballot Initiative Deadline
Digital News Daily, Wendy Davis - Monday, June 22, 2020
Advocates behind a proposed privacy initiative in California have scored a courtroom victory in their attempt to secure a spot on the November ballot. ...
- Infogroup Deploys New Email Acquisition Platform
Email Marketing Daily, Ray Schultz - Tuesday, June 23, 2020
The new tool helps brands use behavior to drive targeting, the company says. ...
- Kenshoo, Profitero Form Targeting Partnership
Digital News Daily, Ray Schultz - Monday, June 22, 2020
The strategic partnership will enable brands to use multi-retailer analytics to drive their ad and media campaigns, especially on Amazon and Walmart. ...
- Critics Tweet That Trump Is Using Rally Sign-Ups To Build His Email List
Email Marketing Daily, Ray Schultz - Monday, June 15, 2020
The Trump campaign claims that it has 800,000 registrations for 20,000 seats, and boasts of its haul in data. ...
- Stirista Raises $13M From Wavecrest To Focus On Identity-Driven Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 9, 2020
The investment is intended to help Stirista ramp up its Customer Data Hub, expand its leadership team and make relevant acquisitions. ...
- COVID-19 Outbreak Prompts Shift In Email Strategy, List Firm Says
Email Marketing Daily, Ray Schultz - Friday, May 22, 2020
Retailers attempt to move in-store customers online with personalized discount offers, eTargetMedia says. ...
- 6sense and Bombora Partner On B2B Buyer Data
Email Marketing Daily, Ray Schultz - Thursday, May 14, 2020
The arrangement allows joint clients to leverage Bombora's intent data with the analytics and data provided by 6sense, the firms say. ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie Support
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2020
A partnership becomes more important as InMobi and LiveRamp look to address and improve omnichannel targeting and measurement as the industry moves toward firming up data privacy laws ...
- Shopify Q1 Revenue Leaps 47%, Shows Linking Online, Offline Data Will Change Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 6, 2020
Shopify highlighted a significant boost due to the COVID-19 pandemic. Subscription Solutions revenue rose 34% to $187.6 million, primarily driven by monthly recurring revenue and from the increase in t ...
- Brands Learn A Wealth Of Details About Consumers During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 6, 2020
Brands are reluctant to talk about the insights they are gaining from transactions as consumer behavior evolves due to COVID-19. Most transactions in the U.S. are being done digitally, fr ...
- Springbot Clients Gain Access To Loyalty Data Through Integration With Smile.io
Email Marketing Daily, Ray Schultz - Tuesday, May 5, 2020
Loyalty points can be included in email campaigns and used as targeting segments, Springbot says. ...
