- Saying Goodbye To Third-Party Cookies: Lessons From Pharma
Digital News Daily, Ray Rosti - Tuesday, July 20, 2021
Many digital activations don't rely on third-party cookies. These have been the foundation of strong digital campaigns in pharma, which has less access to personalized data. ...
- Google Ads Optimized Targeting Rolls Out
Inside Performance, Laurie Sullivan - Thursday, July 15, 2021
A "Signal" in Google Ads under the Demographics tab is for optimized targeting, a new feature gradually rolling out to Google Ads Manager users. ...
- Namogoo Acquires Remarkety, Adds SMS And Email Capabilities
Email Marketing Daily, Ray Schultz - Thursday, July 8, 2021
The acquisition is the Israel-based company's second. Last year, it purchased Personali. ...
- RTB House Testing FLoC: What Executives Learned
Data & Programmatic Insider, Laurie Sullivan - Monday, June 28, 2021
RTB House has been testing Google's Privacy Sandbox tools, including Federated Learning of Cohorts, and didn't learn about the rollout delay in 2023 until hours before Google announced the cha ...
- Google Gives Ad-Tech Companies A Reprieve... For Now
PolicyBlog, Wendy Davis - Thursday, June 24, 2021
Google's decision to delay its cookie-blocking plan might benefit ad-tech companies in the short term, but the industry still faces a growing backlash against so-called "surveillance advertising." ...
- Media-Planning Software Provider Telmar Unveils Cookie-less Identity Targeting Partnership
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
Telmar, a leading provider of media-planning and buying software and data to ad agencies, this morning announced it is offering a cookie-less identity data solution developed by ID5 to he ...
- Data Shows People On The Move And What It Means For Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Changes in consumer behavior and attitude will drive shifts in media buying, from location-based targeting and search to out-of-home electronic billboards and fueling stations. ...
- StackAdapt Forecasts Campaign Delivery And Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, June 14, 2021
"It's about seeing into the future to know how the campaign will scale and see the performance you can expect before spending a dollar" to eventually help marketers forecast performan ...
- Dotdash Chief: Content, Not Algos, Is King
MediaDailyNews, Joe Mandese - Friday, June 11, 2021
As the ad industry appears to be re-embracing contextual targeting, Dotdash is succeeding by focusing on delivering "need to know" content for consumers looking for answers to critical life a ...
- You Can Now Build A Brand Without Using TV
Media Insider, Cory Treffiletti - Wednesday, May 19, 2021
A new paradigm: Digital is your core channel. Video is the anchor in that channel. ...
- Bipartisan Bill Would Require Opt-In Consent To Track Teens Under 16
Digital News Daily, Wendy Davis - Tuesday, May 11, 2021
A bipartisan bill introduced Tuesday would restrict online companies' ability to use behavioral targeting techniques on users younger than 16. ...
- Advocates Call For New Curbs On Junk-Food Marketing
Digital News Daily, Wendy Davis - Wednesday, May 12, 2021
The U.S. "has continued to rely on an outdated self-regulatory model that does not take into account the full spectrum of Big Data and AdTech practices in today's contemporary digit ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'
MediaDailyNews, Joe Mandese - Thursday, May 6, 2021
In what may be the most compelling argument yet to finally end the ad industry's practice of targeting media audiences based on demographic composition, Vice Media Group Wednesday made t ...
- CafeMedia Uses LiveRamp's ATS As Third-Party Cookies Are On Their Way Out
Around the Net in Email, Ray Schultz - Tuesday, April 27, 2021
CafeMedia, which represents 3,000 publishers, is using LiveRamp ATS to use email-based IDs to make up for the pending loss of third-party cookies. Buyers can use the ID to programmatical ...
- Apple's Privacy Notification: What It Looks Like, Who Will Likely Opt In
Data & Programmatic Insider, Laurie Sullivan - Monday, April 26, 2021
Privacy notifications tied to Apple's Identifier for Advertisers officially launch this week, but some in the San Francisco Bay area have already had a glimpse. ...
- Ad World Shaken By Onslaught Of Universal IDs As It Prepares To Give Up Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 23, 2021
Changes in the ad industry have prompted insiders to innovate in data privacy, targeting and tracking as many refuse to wait for the government and have taken matters into the ...
- Facebook Tests Topic Targeting For In-Stream Video Ads, Sticker Ads, Instagram Reels Ads
Digital News Daily, Karlene Lukovitz - Friday, April 23, 2021
More than 20 video content topics and 700 hundred subtopics will be available when advertisers select the "in-stream only" placement and brand objectives for campaigns. ...
- Microsoft Launches Video Ads, Video Extensions, Facebook Adds Topic Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 22, 2021
Microsoft made a move into video this week with the launch of Video Ads and Video Extensions. Facebook followed on Thursday, announcing the ability to target videos based on topi ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and Targeting
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
What would it mean to your media mix model if you bought people instead of channels? Building out your media campaign with smart data and custom modeling instead of worki ...
- Google To Detail FLoC Targeting Nuances In Coming Weeks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
Google began testing FLoC and Privacy Sandbox in Chrome earlier this week and will enable users to switch to Chrome browsers to opt out of testing later this month. Here ...
- Google Begins Testing Browser-Based Ad Targeting In U.S.
Digital News Daily, Wendy Davis - Wednesday, March 31, 2021
Google this week began testing its controversial cookie-less tracking and targeting system. The only way for people to opt out is by disabling third-party cookies. ...
- How Cookies Crumble At Some Of The Largest Companies
Data & Programmatic Insider, Laurie Sullivan - Monday, March 15, 2021
Some companies will become opportunists, or disrupters and pioneers. Some like Best Buy will focus on first-party data and getting closer to the customer, said Keith Bryan, svp and preside ...
- Advertisers Gain Real-Time, Search-Powered Audiences For CTV And Video
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 10, 2021
Captify on Wednesday announced a tool allowing programmatic buyers to activate live, intent-driven audiences built on real-time searches from global publisher and ecommerce sites, bringing search intent into the t ...
- IAB To Vet New Addressable Targeting Specs, Including Consumer 'Identity Tokens'
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2021
A day after Google's top ad manager reiterated the company's decision not to replace cookies with a new consumer identifier, the digital ad industry will discuss new technical best practic ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 8, 2021
Google VP/GM for ads Jerry Dischler said he and others at Google are "really worried" that individual tracking with unified IDs is not sustainable for the long term with rega ...
- Fanplayr Unveils Targeted SMS Service
Email Marketing Daily, Ray Schultz - Friday, January 29, 2021
The company claims that text is more effective than email marketing. ...
- DoubleVerify Launches Tiers For Suitability, Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
DoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and the WFA's Global Alliance for Responsible Media. ...
- Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 31, 2020
The video ad aims to connect the brand with Mexican Americans between the age of 21 and 35 on numerous digital platforms. ...
- Terminus Acquires GrowFlare, B2B Data Firm, In Move To Help ABM Teams
Email Marketing Daily, Ray Schultz - Monday, November 9, 2020
Terminus clients can now determine what firms are saying in social media and other places and target them based on observed intent, the company says. ...
- Google Gets Closer To Targeting Ads Based On Personalization, Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
A Google study testing the use of audience cohorts -- people with similar browsing histories and interests who can be targeted collectively -- intends to support the end of individu ...
