- Amazon Product Targeting in Sponsored Display Rolls Out In U.S.
Search Marketing Daily, Laurie Sullivan - Friday, April 3, 2020
Amazon on Thursday introduced a targeting feature to promote the discovery of new products by reaching those who browse similar or complementary products and categories across the marketplace. ...
- New Platform Helps Footwear Retailers Send Personalized Email
Around the Net in Email, Ray Schultz - Friday, April 3, 2020
Volumental has debuted a personalization platform that uses data gathered by the firm to help footwear retailers target customers. It allows those firms to send tailored email content and shoe ...
- Why Broad Targeting Could Be Ticket To White House
Marketing Politics Weekly, Alison Arnold - Tuesday, March 10, 2020
Broad targeting distills a candidate's messaging into a core idea that resonates with multiple factions of their party, building a coalition. ...
- Comscore, Iris.TV Launch Contextual CTV Targeting
Digital News Daily, Karlene Lukovitz - Monday, March 2, 2020
Comscore has extended its contextual targeting to CTV through video programming platform Iris.TV, which has integrated Comscore's categorization and brand-safety segments. ...
- California AG Urges Congress To Allow States To Maintain Privacy Laws
Digital News Daily, Wendy Davis - Tuesday, February 25, 2020
Congress should pass a national privacy law that builds on the new measure in California, but doesn't override it, California Attorney General Xavier Becerra says. ...
- If The Next 'Big Move' In Your Marketing Strategy is Hyper-Targeting, You Need A Bigger Move
Digital News Daily, Angela Voss - Wednesday, February 12, 2020
These days, everyone is on a quest to make data-driven marketing decisions. Hyper-targeting will get you sales. But will it drive tomorrow's sales? ...
- AdEx Develops Way Of Targeting Ads Without Loading, Storing Data
Digital News Daily, Laurie Sullivan - Tuesday, February 4, 2020
AdEx Network, a decentralized ad platform, opened its technology to all advertisers and publishers after testing the platform for six months with select companies. The technology uses cookies, but the ...
- DoubleVerify Offers Tool To Target Content In Over 100 Languages
Publishers Daily, Melynda Fuller - Thursday, January 30, 2020
Users can choose the language content they want their advertising to appear next to, monitor and block ads from landing next to specific languages and create multiple language-specific keyword li ...
- Email Scammers Target Synagogue Members, Including Tree Of Life Congregants: Report
Email Marketing Daily, Ray Schultz - Thursday, January 30, 2020
The fraud artists, who are also trying to victimize church and mosque members, typically ask for gift card donations. ...
- GumGum Verity Opens More Data To Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 20, 2020
Just in case publishers think they don't have enough data, GumGum added several nuances to its Verity platform that provide more options to target specific ads based on the content ...
- A Troubling Prognostication
Media Insider, Gord Hotchkiss - Tuesday, January 7, 2020
Social media based on an advertising revenue model is a cancerous growth -- and we have to shut off its blood flow. ...
- Equifax Creates New Segment Targeting Options Through Neustar Partnership
Search Marketing Daily, Laurie Sullivan - Monday, December 9, 2019
Equifax created a new product through a partnership with Neustar initially to support the financial services industry, but plans to expand into other areas such as telecommunications, entertainment, and travel ...
- Terminus Names Tim Kopp As Its CEO And Chairman
Email Marketing Daily, Ray Schultz - Thursday, December 5, 2019
Terminus CEO and co-founder Eric Spett will continue to serve on the board. Kopp is the former CMO of ExactTarget. ...
- 3 Views Of A Segment
Media Insider, Ted McConnell - Thursday, December 5, 2019
When someone says, "We have data," your BS detector should go on high alert. Any data is only as good as the truth it may contain. ...
- Ad Industry Unveils Wish List For Privacy Legislation
Digital News Daily, Wendy Davis - Tuesday, December 3, 2019
The Privacy for America coalition proposes that Congress should require companies to obtain people's opt-in consent before obtaining "sensitive" data -- including health, financial, biometric, and geolocation information, call records, ...
- SendGrid Reputation Abused By Phishing Artists, Report Finds
Email Marketing Daily, Ray Schultz - Wednesday, November 27, 2019
Victims who click on a SendGrid link are taken to Google Docs and offered a document containing Trickbot, Security Boulevard reports. ...
- Facebook Considers Altering Microtargeting On Political Ads
Around the Net In MAD London, Sean Hargrave - Monday, November 25, 2019
Facebook is rumoured to be considering a less microtargeted approach to political advertising. "The Guardian" reveals that the social media giant is considering stopping parties and campaigners from sending messages ...
- IPG Hires Data Watchdog
Mediapsssst, Richard Whitman - Sunday, November 24, 2019
Her actual title is a bit longer: Sheila Colclasure has been appointed Chief Digital Responsibility and Public Policy Officer at Kinesso, the recently formed Acxiom-powered unit. ...
- Google Moves Into Banking, Gains Access To Treasure Trove Of Data
Search Marketing Daily, Laurie Sullivan - Wednesday, November 13, 2019
Google plans to offer banking services in 2020. The move suggests Google is setting its sights on checking accounts and loyalty cards. ...
- Microsoft To Extend California Privacy Law's 'Core Rights' Nationwide
Digital News Daily, Wendy Davis - Tuesday, November 12, 2019
"We are strong supporters of California's new law and the expansion of privacy protections in the United States that it represents," Microsoft's chief privacy officer Julie Brill says. ...
- Facebook Reportedly Mulls Curbs On Microtargeted Political Ads
Digital News Daily, Wendy Davis - Friday, November 8, 2019
Facebook is considering limiting political campaigns' use of "microtargeting" tools, Nick Clegg, the company's head of global affairs, reportedly said this week. ...
- Web Platforms Should Ban 'Microtargeted' Political Ads, FEC Chair Says
Digital News Daily, Wendy Davis - Monday, November 4, 2019
"The microtargeting of political ads may be undermining the united character of our United States," FEC Chair Ellen Weintraub argues. ...
- Facebook Should Reject 'Demonstrably False' Political Ads, Sen. Warner Says
Digital News Daily, Wendy Davis - Tuesday, October 29, 2019
Facebook should follow the same norms as other traditional media companies with political advertising, Sen. Mark Warner says in a letter to Mark Zuckerberg. ...
- Twitter Bans Political Ads: Says Political Speech Should Be 'Earned, Not Bought'
MediaDailyNews, Joe Mandese - Wednesday, October 30, 2019
Twitter just announced it will stop all political advertising. "We believe political message reach should be earned, not bought," CEO Jack Dorsey said in a tweet Wednesday afternoon announcing the ...
- Essendant Unveils Email And Personalization Tools For Resellers
Email Marketing Daily, Ray Schultz - Thursday, October 24, 2019
One new product, Email Sales Pro, offers targeting based on six different campaign types, the company says. ...
- PreciseTarget, Equifax Partnership To Focus On Custom Targeting
Digital News Daily, Laurie Sullivan - Friday, October 18, 2019
The partnership, beginning in early November, will offer new products that enable retailers to personalize content and messages based on individual shoppers' tastes. ...
- Google Defines Its Commitment To Ad Targeting And Data Transparency
Search Marketing Daily, Laurie Sullivan - Monday, October 14, 2019
Google has moved deep into targeting with ads based on a complete picture of peoples' lifestyles, passions and habits through a product it calls affinity audiences. The company made it ...
- Vibenomics, SafeGraph Partnership Adds Music, Location Targeting To DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, October 14, 2019
Vibenomics recently unveiled a newly formed Audio Out-Of-Home ad marketplace. This week, the cloud-based custom business music service will announce a unique partnership with SafeGraph. ...
- Privacy Sinkholes: Deloitte Finds Gaps In Retail Performance
Email Insider, Ray Schultz - Wednesday, October 9, 2019
Less than a fourth of retailers have integrated a data privacy plan into their corporate strategy, Deloitte reports. ...
- Nextdoor Dabbles In Hyper-Local Advertising
Search Insider, Laurie Sullivan - Tuesday, October 8, 2019
Neighborhood social network Nextdoor has introduced Local Deals, which allows businesses, service providers and neighbors for hire to target ads and marketing to the people in their neighborhood. ...
