- Tremor Video's Creative-Driven Approach Strips Out Black And White Assumptions
Data & Programmatic Insider, Laurie Sullivan - Monday, June 29, 2020
By changing ad elements to reach specific viewers, Tremor Video is making targeting decisions based less on audience composition and more on audience interests. ...
- How To Avoid Targeting Tragedies
MediaDailyNews, Gerard Broussard, Joel Rubinson - Monday, June 29, 2020
Here are strategies that can help marketers or agencies avoid the pitfalls of lack of segment accuracy and lack of purchase forecasting science. ...
- Eyeota Brings Audience Segments To Facebook, Instagram, Pinterest, Snapchat, Twitter
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Eyeota announced on Tuesday that its audience models are now available for social networks through a partnership with Amobee, supporting campaigns across TV, CTV, digital and social advertising and bringing ...
- California Judge Sides With Privacy Advocates On Ballot Initiative Deadline
Digital News Daily, Wendy Davis - Monday, June 22, 2020
Advocates behind a proposed privacy initiative in California have scored a courtroom victory in their attempt to secure a spot on the November ballot. ...
- Infogroup Deploys New Email Acquisition Platform
Email Marketing Daily, Ray Schultz - Tuesday, June 23, 2020
The new tool helps brands use behavior to drive targeting, the company says. ...
- Kenshoo, Profitero Form Targeting Partnership
Digital News Daily, Ray Schultz - Monday, June 22, 2020
The strategic partnership will enable brands to use multi-retailer analytics to drive their ad and media campaigns, especially on Amazon and Walmart. ...
- Critics Tweet That Trump Is Using Rally Sign-Ups To Build His Email List
Email Marketing Daily, Ray Schultz - Monday, June 15, 2020
The Trump campaign claims that it has 800,000 registrations for 20,000 seats, and boasts of its haul in data. ...
- Stirista Raises $13M From Wavecrest To Focus On Identity-Driven Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 9, 2020
The investment is intended to help Stirista ramp up its Customer Data Hub, expand its leadership team and make relevant acquisitions. ...
- COVID-19 Outbreak Prompts Shift In Email Strategy, List Firm Says
Email Marketing Daily, Ray Schultz - Friday, May 22, 2020
Retailers attempt to move in-store customers online with personalized discount offers, eTargetMedia says. ...
- 6sense and Bombora Partner On B2B Buyer Data
Email Marketing Daily, Ray Schultz - Thursday, May 14, 2020
The arrangement allows joint clients to leverage Bombora's intent data with the analytics and data provided by 6sense, the firms say. ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie Support
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2020
A partnership becomes more important as InMobi and LiveRamp look to address and improve omnichannel targeting and measurement as the industry moves toward firming up data privacy laws ...
- Shopify Q1 Revenue Leaps 47%, Shows Linking Online, Offline Data Will Change Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 6, 2020
Shopify highlighted a significant boost due to the COVID-19 pandemic. Subscription Solutions revenue rose 34% to $187.6 million, primarily driven by monthly recurring revenue and from the increase in the ...
- Brands Learn A Wealth Of Details About Consumers During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 6, 2020
Brands are reluctant to talk about the insights they are gaining from transactions as consumer behavior evolves due to COVID-19. Most transactions in the U.S. are being done digitally, from ...
- Springbot Clients Gain Access To Loyalty Data Through Integration With Smile.io
Email Marketing Daily, Ray Schultz - Tuesday, May 5, 2020
Loyalty points can be included in email campaigns and used as targeting segments, Springbot says. ...
- Cookieless Targeting Finds Its Way Into Online Advertising From Unlikely Tech Companies
Digital News Daily, Laurie Sullivan - Tuesday, April 21, 2020
Looking to find a solution to Google's cookie shutdown, companies are rolling out alternatives to targeting. Infutor introduced a cookieless identity data product aimed at dealing with difficult ad-targeting challenges ...
- Amazon Product Targeting In Sponsored Display Rolls Out In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 3, 2020
Amazon on Thursday introduced a targeting feature to promote discovery of new products by reaching those who browse similar or complementary products and categories across the marketplace. ...
- New Platform Helps Footwear Retailers Send Personalized Email
Around the Net in Email, Ray Schultz - Friday, April 3, 2020
Volumental has debuted a personalization platform that uses data gathered by the firm to help footwear retailers target customers. It allows those firms to send tailored email content and shoe ...
- Why Broad Targeting Could Be Ticket To White House
Marketing Politics Weekly, Alison Arnold - Tuesday, March 10, 2020
Broad targeting distills a candidate's messaging into a core idea that resonates with multiple factions of their party, building a coalition. ...
- Comscore, Iris.TV Launch Contextual CTV Targeting
Digital News Daily, Karlene Lukovitz - Monday, March 2, 2020
Comscore has extended its contextual targeting to CTV through video programming platform Iris.TV, which has integrated Comscore's categorization and brand-safety segments. ...
- California AG Urges Congress To Allow States To Maintain Privacy Laws
Digital News Daily, Wendy Davis - Tuesday, February 25, 2020
Congress should pass a national privacy law that builds on the new measure in California, but doesn't override it, California Attorney General Xavier Becerra says. ...
- If The Next 'Big Move' In Your Marketing Strategy is Hyper-Targeting, You Need A Bigger Move
Digital News Daily, Angela Voss - Wednesday, February 12, 2020
These days, everyone is on a quest to make data-driven marketing decisions. Hyper-targeting will get you sales. But will it drive tomorrow's sales? ...
- AdEx Develops Way Of Targeting Ads Without Loading, Storing Data
Digital News Daily, Laurie Sullivan - Tuesday, February 4, 2020
AdEx Network, a decentralized ad platform, opened its technology to all advertisers and publishers after testing the platform for six months with select companies. The technology uses cookies, but the ...
- DoubleVerify Offers Tool To Target Content In Over 100 Languages
Publishers Daily, Melynda Fuller - Thursday, January 30, 2020
Users can choose the language content they want their advertising to appear next to, monitor and block ads from landing next to specific languages and create multiple language-specific keyword li ...
- Email Scammers Target Synagogue Members, Including Tree Of Life Congregants: Report
Email Marketing Daily, Ray Schultz - Thursday, January 30, 2020
The fraud artists, who are also trying to victimize church and mosque members, typically ask for gift card donations. ...
- GumGum Verity Opens More Data To Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 20, 2020
Just in case publishers think they don't have enough data, GumGum added several nuances to its Verity platform that provide more options to target specific ads based on the content ...
- A Troubling Prognostication
Media Insider, Gord Hotchkiss - Tuesday, January 7, 2020
Social media based on an advertising revenue model is a cancerous growth -- and we have to shut off its blood flow. ...
- Equifax Creates New Segment Targeting Options Through Neustar Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 9, 2019
Equifax created a new product through a partnership with Neustar initially to support the financial services industry, but plans to expand into other areas such as telecommunications, entertainment, and travel ...
- Terminus Names Tim Kopp As Its CEO And Chairman
Email Marketing Daily, Ray Schultz - Thursday, December 5, 2019
Terminus CEO and co-founder Eric Spett will continue to serve on the board. Kopp is the former CMO of ExactTarget. ...
- 3 Views Of A Segment
Media Insider, Ted McConnell - Thursday, December 5, 2019
When someone says, "We have data," your BS detector should go on high alert. Any data is only as good as the truth it may contain. ...
- Ad Industry Unveils Wish List For Privacy Legislation
Digital News Daily, Wendy Davis - Tuesday, December 3, 2019
The Privacy for America coalition proposes that Congress should require companies to obtain people's opt-in consent before obtaining "sensitive" data -- including health, financial, biometric, and geolocation information, call records, ...
