- Media Channel And Market Predictions For A Hopeful 2021
MediaDailyNews, Sascha Lock, Guy Rancourt - Wednesday, January 6, 2021
Here are our top-line predictions for video, digital and out-of-home media in 2021. ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 2020, while marketers latched on to performance marketing in Q3, the IAB report found. With representatives from brands a ...
- AI Synthesizes Content For Entertainment Into Multiple Languages -- Advertising, Live Sports To Come
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Deepdub will announce the launch Wednesday of a platform aimed at revolutionizing global entertainment. The ability to synthesize the voice and match the facial gestures required to pronounce words throu ...
- Black Friday Redefined In Google, Wyclef Jean Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 23, 2020
Black Friday took on new meaning Monday with the Grammy-winning artist Wyclef Jean performing an animated jingle he wrote to support shopping at black-owned small businesses this holiday season. T ...
- Amazon Ads Create Halo Effect On Other Channels: Report
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Omnichannel strategies have become crucial, according to Analytic Partners data. Amazon Advertising generates a 20% higher return on investment relative to a brand's average marketing ROI using this type ...
- Nielsen 'Adjusts' Radio Ratings For Bluetooth Headphones, One-Time Fix Boosts Estimates About 4%
MediaDailyNews, Joe Mandese - Tuesday, October 27, 2020
The good news for the radio industry is that Nielsen just reported the medium's audience rose substantially in October, nearly recovering all of the erosion it experienced during the COVID- ...
- SiriusXM Gains 169,000 Subs In Q3; Net Income Up 11%, Despite Ad Decline
Digital News Daily, Karlene Lukovitz - Monday, October 26, 2020
The audio service's ad revenue declined 23.5%, but subscriber revenue rose 26.7% as it gained another 169,000 subscribers -- and raised its projected year-end sub gain to 800,000, from 500, ...
- Foursquare Develops Whispering Apple AirPod App With Far-Reaching Impacts For Ad Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The virtual assistant, which whispers local recommendations and other snippets into the wearer's headphones or earbuds, launched Tuesday in the Apple App Store. The technology has the ability to alt ...
- Spark Foundry Hearts Media Training 'Academy' Developed With Sales-Side Partner
MediaDailyNews, Joe Mandese - Friday, September 25, 2020
In an unusual collaboration, Publicis Media's Spark Foundry has turned to a supplier of media to train and educate its staff on how to plan and buy its medium. T ...
- Census, Radio Take Center Stage At ARF Audience Science Conference
MediaDailyNews, Tony Jarvis - Tuesday, September 22, 2020
Day 1 of the ARF's virtual AudienceXScience Conference underscored and polished several fundamentals of the research, media, and ad businesses, especially the progress of the 2020 Census -- arguably t ...
- Did Rise In Programmatic Lead Google CEO To Pledge $10 Billion To India's Digital Future?
Inside Performance, Laurie Sullivan - Wednesday, September 9, 2020
MediaRadar projects first-half 2020 programmatic advertising growth of 36% despite a slump in April. Perhaps this is why the Google CEO pledged $10 billion to India's digital future. Looking ...
- Former OMD WW CEO de Nardis Joins Voxnest Board
People on the Move, Steve McClellan - Tuesday, September 8, 2020
Audio technology company Voxnest has appointed Mainardo de Nardis, former CEO of OMD Worldwide, Aegis Media and MEC, to its Board of Directors. de Nardis joins with more than ...
- Pandemic Pushes Podcast Advertising, Messages Consumers Want To Hear
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
Purchasing and consumption habits have changed. As communicating with consumers during a crisis challenges brands, many are turning to podcasts to stay in touch. ...
- Apple Renames Beats 1, Starts 2 New Streaming Stations
Marketing Daily, P.J. Bednarski - Tuesday, August 18, 2020
The two additional radio stations are Apple Music Hits and Apple Music Country. ...
- Audio Content Remains Strong Among Remote Workers As Local News, Radio, Podcasts, Music Thrive: Nielsen
MediaDailyNews, Wayne Friedman - Tuesday, August 18, 2020
Nielsen says 23% of remote workers listen every day to "spoken word" audio -- local news, podcasts, news/talk radio stations -- and 30% listen at least once a week. Mus ...
- Shondaland Audio, iHeartMedia, Announce New Podcast Slate, GroupM Is Exclusive Sponsor
Publishers Daily, Melynda Fuller - Wednesday, August 12, 2020
The alliance is set to launch three original podcasts this month, with more on the way this fall and early next year. ...
- Google Email Tells Users It Is Opting Them Out Of Audio Storage
Around the Net in Email, Ray Schultz - Monday, August 10, 2020
Google has sent an email alert to users, saying that is opting them out of the setting that lets Google store their audio. People who want to keep the survi ...
- Google Helps Advertisers Create, Buy Ads On Pandora, Spotify, Other Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2020
Google has been building support for audio advertising and on Thursday announced new tools for advertisers to create ads and connect with listeners on platforms like Pandora, SoundCloud, and Spot ...
- Starved For Inspiration? GoDaddy Launches Podcast Series With A Positive Vibe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
The podcast series features people talking about what it takes to be an underserved entrepreneur and turn a small business idea into reality in the U.S. ...
- The New York Times Acquires Serial Productions, Forms Alliance With 'This American Life'
Publishers Daily, Melynda Fuller - Thursday, July 23, 2020
As part of The New York Times Company, Serial Productions will continue to commission and edit its own stories. Added resources will allow it to produce more series than previous ...
- All 'Washington Post' Articles Now Available With Audio
Publishers Daily, Sara Guaglione - Tuesday, July 14, 2020
The app update is available for download at the App Store, Google Play Store and Amazon App Store. ...
- Scripps Sells Podcasting Business To SiriusXM For $325 Million
Publishers Daily, Sara Guaglione - Monday, July 13, 2020
Scripps says that figure is a "return of more than double Scripps' investment in podcasting over the last five years," and represents 4.5 times Stitcher's revenue in 2019, which w ...
- IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct Response
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Direct-response advertising made up 54% of podcast advertising in 2019 -- up from 52% in 2018, according to Interactive Advertising Bureau data released Monday. ...
- Google Prepares To Enforce Tracking Policy In August
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 10, 2020
Google will begin enforcing a policy prohibiting the promotion of products or services marketed or targeted to track or monitor another person or their activities without their authorization. ...
- Looking To Reach Commuters? Foursquare Data Shows It's Time
Inside Performance, Laurie Sullivan - Thursday, July 9, 2020
Although public transportation remains down from last year's highs, in certain geographic areas commuters are more inclined to begin using public transit again, including Atlanta, San Diego, and
Dallas. ...
- Advertising Professionals Rethink Return-To-Office Schedules
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
There are varying opinions on when ad professionals would like to fully return to the office, even those who supervise others. ...
- Spotify Debuts Subscription Service For Couples Who Live Together
Digital News Daily, Gavin O'Malley - Wednesday, July 1, 2020
For $12.99 a month, the service will let couples share a single plan, while preserving their own premium accounts. ...
- What Brands Can Expect As Stay-At-Home Orders End
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2020
A recent report shows how technology and media habits have changed during shelter-in-place orders and what will happen when consumers return to their new normal. ...
- Spotify Adds Video To Its Self-Serve Ad Platform
Digital News Daily, Karlene Lukovitz - Wednesday, June 17, 2020
Video is now available in the company's Ad Studio platform in the U.S., U.K. and Canada and to select advertisers in worldwide test markets. ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its 2019 Internet Ad Revenue Report Thursda ...
