- Clubhouse Ready For Marketing Sonic Boom
Marketing Insider, Brenda Martinez - Friday, April 16, 2021
How can brands cut through the new noise of Clubhouse? ...
- Spotify Should Ditch 'Dangerous' Voice Recognition Technology, Watchdog Says
Digital News Daily, Wendy Davis - Tuesday, April 6, 2021
The digital rights group Access Now is asking Spotify to promise to refrain from using a recently patented technology that claims to be able to discern people's emotions. ...
- B2B Audio, Video Content Platform Raises $7 Million
Email Marketing Daily, Ray Schultz - Tuesday, April 6, 2021
Casted will use the Series A funding to add staff and pursue new partnerships and integrations, the company says. ...
- Podcasting Is Putting The Sizzle Back In Radio -- Er, I Mean Audio -- Advertising
Mobile Insider, Joe Mandese - Thursday, April 1, 2021
So an increasing share of audio ad spending will be attributed to smartphones, headphones and other mobile devices. ...
- Spotify Buys Locker Room Live Audio App Owner, Vevo Ad Inventory Now On FreeWheel Platform
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
Spotify plans to expand Locker Room's content and audience well beyond sports, taking on Clubhouse, among other players in the booming live audio/chatroom space. ...
- YouTube Increases Hip-Hop Selection In Dynamic Music Lineups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Based on the genre's success, YouTube announced changes Tuesday that will allow advertisers to easily reach this music audience. ...
- Former Publicis Media Partnerships Chief Lasky Joins Audio OOH Startup
MediaDailyNews, Joe Mandese - Tuesday, March 30, 2021
Tricia Lasky, a long-term Publicis Media exec who most recently served as svp-global partnerships, is partnering with location-based audio out-of-home technology developer Vibenomics, joining the
startup's board of directors. ...
- Pedigree Taps Into Clubhouse Platform
Marketing Daily, Tanya Gazdik - Wednesday, March 24, 2021
Pedigree partnered with Clubhouse moderators to welcome 20 adoptable dogs into their chatrooms over the weekend. ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 19, 2021
Ad Fontes Media is releasing a premium version of its media-bias chart to help advertisers determine where to buy media based on brand values. The list names hundreds of onli ...
- Twitter's Clubhouse Rival, Spaces, Goes For Reach, Aims To Open Up Hosting By April
Digital News Daily, Karlene Lukovitz - Thursday, March 11, 2021
By opening up hosting to all Twitter users, Spaces could achieve reach that attracts advertising, giving it a leg up on Clubhouse. Spaces is also testing a tipping feature ...
- a360 Media, Vurbl Form Ad Partnership To Monetize Podcasts
Publishers Daily, Ray Schultz - Thursday, February 25, 2021
Vurbl will stream embedded snippets, promos and playlists of a360 podcasts across the company's web properties. ...
- Spotify To Create Audio Ad Marketplace
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 23, 2021
Development remains in the early stages, but when complete, the Spotify Audience Network will allow advertisers to reach listeners through ad-supported music. ...
- WideOrbit Integrates Tru Optik ID Resolution For Audio Audience Targeting
Digital News Daily, Karlene Lukovitz - Thursday, February 4, 2021
The integration will enable advanced audience targeting of audio audiences across connected devices, including smart speakers. ...
- What Ford's Partnership With Google Means
Inside Performance, Laurie Sullivan - Wednesday, February 3, 2021
Future Ford and Lincoln vehicles will offer Android-powered infotainment systems with Google apps built into the navigation system user interface. Ford is the most searched-for auto brand in the U.S ...
- U.S. Adults Added Hour Of Digital Media Consumption In 2020, Video Up 27 Minutes
Video Insider, Karlene Lukovitz - Tuesday, January 26, 2021
Average video time now exceeds two minutes, and total digital media time was up 15%, to 7 hours, 15 minutes. ...
- Targetspot To Integrate Tru Optik ID Resolution Tech For Streaming Audio
Digital News Daily, Karlene Lukovitz - Thursday, January 21, 2021
The integration will allow buyers and sellers to identify and segment audiences at the household level across mobile and streaming audio devices, including smart speakers, starting this February. ...
- Media Channel And Market Predictions For A Hopeful 2021
MediaDailyNews, Sascha Lock, Guy Rancourt - Wednesday, January 6, 2021
Here are our top-line predictions for video, digital and out-of-home media in 2021. ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 2020, while marketers latched on to performance marketing in Q3, the IAB report found. With representatives from brands a ...
- AI Synthesizes Content For Entertainment Into Multiple Languages -- Advertising, Live Sports To Come
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Deepdub will announce the launch Wednesday of a platform aimed at revolutionizing global entertainment. The ability to synthesize the voice and match the facial gestures required to pronounce words throu ...
- Black Friday Redefined In Google, Wyclef Jean Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 23, 2020
Black Friday took on new meaning Monday with the Grammy-winning artist Wyclef Jean performing an animated jingle he wrote to support shopping at black-owned small businesses this holiday season. T ...
- Amazon Ads Create Halo Effect On Other Channels: Report
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Omnichannel strategies have become crucial, according to Analytic Partners data. Amazon Advertising generates a 20% higher return on investment relative to a brand's average marketing ROI using this type ...
- Nielsen 'Adjusts' Radio Ratings For Bluetooth Headphones, One-Time Fix Boosts Estimates About 4%
MediaDailyNews, Joe Mandese - Tuesday, October 27, 2020
The good news for the radio industry is that Nielsen just reported the medium's audience rose substantially in October, nearly recovering all of the erosion it experienced during the COVID- ...
- SiriusXM Gains 169,000 Subs In Q3; Net Income Up 11%, Despite Ad Decline
Digital News Daily, Karlene Lukovitz - Monday, October 26, 2020
The audio service's ad revenue declined 23.5%, but subscriber revenue rose 26.7% as it gained another 169,000 subscribers -- and raised its projected year-end sub gain to 800,000, from 500, ...
- Foursquare Develops Whispering Apple AirPod App With Far-Reaching Impacts For Ad Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The virtual assistant, which whispers local recommendations and other snippets into the wearer's headphones or earbuds, launched Tuesday in the Apple App Store. The technology has the ability to alt ...
- Spark Foundry Hearts Media Training 'Academy' Developed With Sales-Side Partner
MediaDailyNews, Joe Mandese - Friday, September 25, 2020
In an unusual collaboration, Publicis Media's Spark Foundry has turned to a supplier of media to train and educate its staff on how to plan and buy its medium. T ...
- Census, Radio Take Center Stage At ARF Audience Science Conference
MediaDailyNews, Tony Jarvis - Tuesday, September 22, 2020
Day 1 of the ARF's virtual AudienceXScience Conference underscored and polished several fundamentals of the research, media, and ad businesses, especially the progress of the 2020 Census -- arguably t ...
- Did Rise In Programmatic Lead Google CEO To Pledge $10 Billion To India's Digital Future?
Inside Performance, Laurie Sullivan - Wednesday, September 9, 2020
MediaRadar projects first-half 2020 programmatic advertising growth of 36% despite a slump in April. Perhaps this is why the Google CEO pledged $10 billion to India's digital future. Looking ...
- Former OMD WW CEO de Nardis Joins Voxnest Board
People on the Move, Steve McClellan - Tuesday, September 8, 2020
Audio technology company Voxnest has appointed Mainardo de Nardis, former CEO of OMD Worldwide, Aegis Media and MEC, to its Board of Directors. de Nardis joins with more than ...
- Pandemic Pushes Podcast Advertising, Messages Consumers Want To Hear
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
Purchasing and consumption habits have changed. As communicating with consumers during a crisis challenges brands, many are turning to podcasts to stay in touch. ...
- Apple Renames Beats 1, Starts 2 New Streaming Stations
Marketing Daily, P.J. Bednarski - Tuesday, August 18, 2020
The two additional radio stations are Apple Music Hits and Apple Music Country. ...
