- Scripps Sells Podcasting Business To SiriusXM For $325 Million
Publishers Daily, Sara Guaglione - Monday, July 13, 2020
Scripps says that figure is a "return of more than double Scripps' investment in podcasting over the last five years," and represents 4.5 times Stitcher's revenue in 2019, which was ...
- IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct Response
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Direct-response advertising made up 54% of podcast advertising in 2019 -- up from 52% in 2018, according to Interactive Advertising Bureau data released Monday. ...
- Google Prepares To Enforce Tracking Policy In August
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 10, 2020
Google will begin enforcing a policy prohibiting the promotion of products or services marketed or targeted to track or monitor another person or their activities without their authorization. ...
- Looking To Reach Commuters? Foursquare Data Shows It's Time
Inside Performance, Laurie Sullivan - Thursday, July 9, 2020
Although public transportation remains down from last year's highs, in certain geographic areas commuters are more inclined to begin using public transit again, including Atlanta, San Diego, and
Dallas. ...
- Advertising Professionals Rethink Return-To-Office Schedules
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
There are varying opinions on when ad professionals would like to fully return to the office, even those who supervise others. ...
- Spotify Debuts Subscription Service For Couples Who Live Together
Digital News Daily, Gavin O'Malley - Wednesday, July 1, 2020
For $12.99 a month, the service will let couples share a single plan, while preserving their own premium accounts. ...
- What Brands Can Expect As Stay-At-Home Orders End
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2020
A recent report shows how technology and media habits have changed during shelter-in-place orders and what will happen when consumers return to their new normal. ...
- Spotify Adds Video To Its Self-Serve Ad Platform
Digital News Daily, Karlene Lukovitz - Wednesday, June 17, 2020
Video is now available in the company's Ad Studio platform in the U.S., U.K. and Canada and to select advertisers in worldwide test markets. ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its 2019 Internet Ad Revenue Report Thursday, ...
- IAB's 'Virtual' NewFronts Set For End Of June, Presenters Include Hulu, Roku, Snap
Television News Daily, Wayne Friedman - Thursday, May 14, 2020
The IAB will offer its NewFronts as a virtual, video upfront series of presentations for the week of June 22-June 26, covering "streaming video, lifestyle, news and audio, eSports, and ...
- Spotify Adds Social Elements, Offers Shared Queue Control
Digital News Daily, Gavin O'Malley - Monday, May 11, 2020
With the platform's new "Group Session" feature, the service offers "collaboration" tools for groups of listeners. ...
- Vibenomics Raises $6 Million In Additional Funding
MAD, Steve McClellan - Tuesday, April 21, 2020
The company uses cloud-based technology to distribute licensed background music integrated with audio ads to more than 4,000 locations around the country. ...
- IAB Finds Buyers Shorter Than Sellers For Near-Term Ad Market Revisions
Digital News Daily, Laurie Sullivan - Wednesday, April 15, 2020
The data shows a disparity between news and non-news audiences. Site visitors to news sites continue to rise, more than 30%, but it's not translating into revenue for publishers. The ...
- Spotify Launches Standalone Kids' App In The U.S.
Digital News Daily, Karlene Lukovitz - Wednesday, April 1, 2020
Spotify Kids, already launched in several European, Latin American and Pacific-region countries, is also available in Canada and France.It's free... with a US$14.99-per-month subscription to Spotify's
Premium Family plan. ...
- 'The New York Times' Acquires Text-To-Audio App Audm
Publishers Daily, Sara Guaglione - Tuesday, March 24, 2020
Audiobook narrators read aloud articles from publications such as 'The New York Times,' 'The New Yorker,' 'Rolling Stone,' 'Vanity Fair,' 'The Atlantic' and 'Texas Monthly,' among others. ...
- iHeartMedia Introduces Podcast Ad Suite To Boost Marketing Capabilities
Publishers Daily, Melynda Fuller - Wednesday, February 12, 2020
The AdSuite collects a selection of ad formats and customization tools to help advertisers reach audiences in targeted and scalable ways, while maintaining a quality listening experience. ...
- Spotify Launches Kids' App
Around the Net In MAD London, Sean Hargrave - Wednesday, February 12, 2020
Spotify has released a kids' version of its app, which allows access to 8,000 tracks deemed suitable for children, the "Evening Standard" reports. ...
- SiriusXM Buys Stake In SoundCloud For $75 Million
MediaDailyNews, Fern Siegel - Tuesday, February 11, 2020
The audio platform will use the money for product development and upping current services. SoundCloud hosts 200 million+ unique tracks by 25 million creators across its tiers. ...
- Sirius XM's Pandora Sees Ad Revenue Rise 10% In 2019, Monthly Users Decline
MediaDailyNews, Wayne Friedman - Tuesday, February 4, 2020
Pandora posted a 10% increase in ad revenue to $1.2 billion, while at the same time posting lower active users, Sirius XM says. ...
- 3 Billion Smart Devices To Ship In 2023: Study
AI & IoT Daily, Chuck Martin - Wednesday, January 22, 2020
The shipments represent a growth of 7% from 2019, according to a new forecast by Canalys. ...
- Dentsu Aegis Forecasts 3.9% Global Growth This Year, 3.3% Next
MAD, Steve McClellan - Wednesday, January 22, 2020
The predicted 2020 growth will translate to an additional $23.3 billion ad dollars globally and $8.5 billion in the U.S. Total global spending this year will amount to $615.4 billion, ...
- Spotify In Talks To Acquire 'The Ringer'
Publishers Daily, Melynda Fuller - Tuesday, January 21, 2020
If the deal occurred, Spotify would add the outlet's 30-plus shows to its podcast network. The Ringer's podcasts count more than 100 million downloads a month. ...
- Book Publishers Settle Copyright Battle With Audible Over Captioning Service
Digital News Daily, Wendy Davis - Wednesday, January 15, 2020
Seven book publishers have settled a lawsuit with Amazon's Audible over a captioning service that could allow people to read along while listening to books, according to court papers filed ...
- Pandora Unveils Audio/Visual Ad Metrics, Follows Interactive Voice Ads Test
Digital News Daily, Laurie Sullivan - Tuesday, January 14, 2020
Pandora on Tuesday will launch audience measurement tools to help advertisers determine how to approach investments on an audio-streaming platform. The Test & Tune tool suite, validated by Kantar, fills ...
- Optimizing For Audio Content, Podcasts
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 31, 2019
A discussion on Reddit between Google's John Mueller and others in the Reddit community provided advice on optimizing an audio based site that features podcasts and audio books. All pages need content ...
- Spotify Suspends Political Ads In 2020
MediaDailyNews, Fern Siegel - Monday, December 30, 2019
The policy begins in 2020, but only impacts the U.S., the sole market in which political ads ran. Both Bernie Sanders and the RNC have advertised on the platform. ...
- TiVo Strikes $3 Billion Merger All-Stock Deal With Xperi
Television News Daily, Wayne Friedman - Thursday, December 19, 2019
Tivo is merging with Xperi Corp., a company focused on audio, imaging and computing technology products, in an all-stock deal with an enterprise value of $3 billion. Products from TiVo ...
- Pandora Tests Voice-Activated Ads, Hopes To Drive Greater Engagement With Brands
MediaDailyNews, Fern Siegel - Friday, December 13, 2019
The direct-response ads posit a question and listeners are promoted to say "yes." Doritos, Wendy's and Comcast are among the first advertisers to try the format. ...
- Pulitzer Prize Board To Honor Audio Storytelling In New Category
Publishers Daily, Melynda Fuller - Friday, December 6, 2019
As the industry continues to expand, podcasts' place in journalism has also begun to gather greater esteem. ...
- Radio Still Dominates Share Of Ad-Supported Audio Time
Research Intelligencer, Joe Mandese - Monday, December 9, 2019
For all the incursions by digital media, conventional radio continues to dominate "share of ear," especially in the ad-supported audio media marketplace. That's the finding of the latest edition of ...
