- Twilio Unveils Audio, Video Streaming Platform
Email Marketing Daily, Ray Schultz - Thursday, July 15, 2021
Brands seeking to engage customers with video have a new tool to utilize. ...
- 'Eavesdropping' Lawsuit Against Bose Dropped
Digital News Daily, Wendy Davis - Tuesday, July 6, 2021
After four years of litigation, an Illinois resident has dropped a lawsuit accusing headphone manufacturer Bose of wrongly collecting and sharing information about the music, radio programs and podcasts stream ...
- Second Go-Around, Verizon Media Adds To Its Partnership With Catalina
Inside Performance, Laurie Sullivan - Tuesday, June 29, 2021
Did that ad improve the way you measure targeting? Catalina today announced its technology has become interoperable with Verizon Media ConnectID. ...
- Listen Up: How Brands Can Join the Audio Revolution on Clubhouse
MAD, David Ciccarelli - Thursday, June 24, 2021
The new social platform is an appealing medium for all brands, but the challenge of building a sustainable Clubhouse presence might seem intimidating. ...
- Zuckerberg Hosts First Public U.S. Test Of Live Audio Rooms
Digital News Daily, Karlene Lukovitz - Wednesday, June 16, 2021
The user experience is virtually identical to Clubhouse and Twitter Spaces, but making it available through Facebook Groups could provide a key discovery advantage. ...
- Magna Teams With Spotify: Finds Americans Suffer From 'Screen Fatigue,' Turn To Audio
MediaDailyNews, Joe Mandese - Thursday, June 3, 2021
In a blatant endorsement of a media supplier, Magna has released a report conducted with Spotify indicating the COVID-19 pandemic contributed to "screen fatigue" that shifted American media consumption towa ...
- Labelium Launches New Entertainment-Focused Media Planning And Buying Service
Mediapsssst, Richard Whitman - Tuesday, May 25, 2021
Labelium Play is designed to integrate brands into video, audio and gaming platforms such as YouTube, Spotify and Twitch. ...
- Amazon Advertising And GroupM Work On Audio Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 19, 2021
Amazon Advertising and GroupM are working together to help brands add Amazon audio ads to their media strategies. The audio ads are delivered on Amazon Music's free ad-supported tier. ...
- Catalina Partners With iHeartMedia To Help CPG Marketers Measure Podcast Impact
Email Marketing Daily, Ray Schultz - Thursday, May 13, 2021
The arrangement brings together Catalina's data capabilities and iHeartMedia's audio properties. ...
- The Rise Of Social Audio
MediaDailyNews, Bre Rossetti - Thursday, May 6, 2021
The interactive audio space offers a new breed of potential influencers a voice and a certain degree of intimacy. Engaging hosts and moderators who have something to say can attra ...
- Podcast Wars: Spotify To Launch Subs, Forgo Taking A Cut
Digital News Daily, Karlene Lukovitz - Monday, April 26, 2021
Spotify is hoping to be podcasters' choice over Apple, and achieve listener numbers that will allow drive advertising and signups for its premium user plans. ...
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Native ad formats including paid branded content and influencers now represent the biggest share of digital budgets, supplanting options such as paid search, display, social and video in the med ...
- IPG Mediabrands Finds Social Is The Most 'Difficult' Medium For Persons With Disabilities
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Social media is the most difficult medium overall for persons with disabilities -- including visual, hearing, speech and cognitive ones -- to use. That's the finding of a study conduct ...
- Clubhouse Ready For Marketing Sonic Boom
Marketing Insider, Brenda Martinez - Friday, April 16, 2021
How can brands cut through the new noise of Clubhouse? ...
- Spotify Should Ditch 'Dangerous' Voice Recognition Technology, Watchdog Says
Digital News Daily, Wendy Davis - Tuesday, April 6, 2021
The digital rights group Access Now is asking Spotify to promise to refrain from using a recently patented technology that claims to be able to discern people's emotions. ...
- B2B Audio, Video Content Platform Raises $7 Million
Email Marketing Daily, Ray Schultz - Tuesday, April 6, 2021
Casted will use the Series A funding to add staff and pursue new partnerships and integrations, the company says. ...
- Podcasting Is Putting The Sizzle Back In Radio -- Er, I Mean Audio -- Advertising
Mobile Insider, Joe Mandese - Thursday, April 1, 2021
So an increasing share of audio ad spending will be attributed to smartphones, headphones and other mobile devices. ...
- Spotify Buys Locker Room Live Audio App Owner, Vevo Ad Inventory Now On FreeWheel Platform
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
Spotify plans to expand Locker Room's content and audience well beyond sports, taking on Clubhouse, among other players in the booming live audio/chatroom space. ...
- YouTube Increases Hip-Hop Selection In Dynamic Music Lineups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Based on the genre's success, YouTube announced changes Tuesday that will allow advertisers to easily reach this music audience. ...
- Former Publicis Media Partnerships Chief Lasky Joins Audio OOH Startup
MediaDailyNews, Joe Mandese - Tuesday, March 30, 2021
Tricia Lasky, a long-term Publicis Media exec who most recently served as svp-global partnerships, is partnering with location-based audio out-of-home technology developer Vibenomics, joining the
startup's board of directors. ...
- Pedigree Taps Into Clubhouse Platform
Marketing Daily, Tanya Gazdik - Wednesday, March 24, 2021
Pedigree partnered with Clubhouse moderators to welcome 20 adoptable dogs into their chatrooms over the weekend. ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 19, 2021
Ad Fontes Media is releasing a premium version of its media-bias chart to help advertisers determine where to buy media based on brand values. The list names hundreds of onli ...
- Twitter's Clubhouse Rival, Spaces, Goes For Reach, Aims To Open Up Hosting By April
Digital News Daily, Karlene Lukovitz - Thursday, March 11, 2021
By opening up hosting to all Twitter users, Spaces could achieve reach that attracts advertising, giving it a leg up on Clubhouse. Spaces is also testing a tipping feature ...
- a360 Media, Vurbl Form Ad Partnership To Monetize Podcasts
Publishers Daily, Ray Schultz - Thursday, February 25, 2021
Vurbl will stream embedded snippets, promos and playlists of a360 podcasts across the company's web properties. ...
- Spotify To Create Audio Ad Marketplace
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 23, 2021
Development remains in the early stages, but when complete, the Spotify Audience Network will allow advertisers to reach listeners through ad-supported music. ...
- WideOrbit Integrates Tru Optik ID Resolution For Audio Audience Targeting
Digital News Daily, Karlene Lukovitz - Thursday, February 4, 2021
The integration will enable advanced audience targeting of audio audiences across connected devices, including smart speakers. ...
- What Ford's Partnership With Google Means
Inside Performance, Laurie Sullivan - Wednesday, February 3, 2021
Future Ford and Lincoln vehicles will offer Android-powered infotainment systems with Google apps built into the navigation system user interface. Ford is the most searched-for auto brand in the U.S ...
- U.S. Adults Added Hour Of Digital Media Consumption In 2020, Video Up 27 Minutes
Video Insider, Karlene Lukovitz - Tuesday, January 26, 2021
Average video time now exceeds two minutes, and total digital media time was up 15%, to 7 hours, 15 minutes. ...
- Targetspot To Integrate Tru Optik ID Resolution Tech For Streaming Audio
Digital News Daily, Karlene Lukovitz - Thursday, January 21, 2021
The integration will allow buyers and sellers to identify and segment audiences at the household level across mobile and streaming audio devices, including smart speakers, starting this February. ...
- Media Channel And Market Predictions For A Hopeful 2021
MediaDailyNews, Sascha Lock, Guy Rancourt - Wednesday, January 6, 2021
Here are our top-line predictions for video, digital and out-of-home media in 2021. ...
