- HomeServe USA Acquires Digital Agency Vincodo To Support Search, Digital Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2020
The acquisition is intended to ramp up HomeServe's digital and search engine marketing to meet the increased demand for home repair solutions. ...
- Constellation Acquires Tune, Combines With Cake To Consolidate Performance Marketing Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
The combined companies will become formidable rivals to Partnerize, Impact and others in the performance marketing space. Having a large company with deep pockets able to fund other acquisitions wi ...
- NatGeo's 'Barkskins': Wilderness Miniseries Is Year's Best So Far
TVBlog, Adam Buckman - Friday, May 22, 2020
"Barkskins" appears to get the fundamentals just right in its depiction of a crude French settlement in the wilds of Canada circa 1690. ...
- Amazon Prime Video Intros On-Demand In Canada, Overseas Markets
Digital News Daily, Karlene Lukovitz - Friday, May 1, 2020
Amazon's expanding services make it more competitive with VOD offerings from other big players. ...
- Marketing Platform Maropost Suffers Data Breach: Report
Email Marketing Daily, Ray Schultz - Friday, April 10, 2020
Maropost acknowledges that an episode occurred, and that email IDs were exposed. ...
- GroupM's Finecast Arrives In Canada
Mediapsssst, Richard Whitman - Monday, March 9, 2020
Partners include media companies, such as Bell, Rogers, CBC and Corus, as well as distribution across platforms, such as Tubi, Amazon, Roku and Samsung. ...
- Merge Merges With Sandbox
MAD, Steve McClellan - Tuesday, March 3, 2020
The transaction creates an agency with a staff of 600 across seven offices in U.S. and Canada. Merge CEO Patrick Venetucci will lead the combined entity as CEO. ...
- GroupM: Canada's Ad Growth Decelerating, Coronavirus A 'Wildcard'
MediaDailyNews, Joe Mandese - Monday, March 2, 2020
The expansion of Canada's ad economy has begun a deceleration that will last through 2022, according to just-released estimates from GroupM's Business Intelligence unit. The report dubs the Coronavirus ...
- Canadian Bank Customers Warm Up To Digital: Study
Email Marketing Daily, Ray Schultz - Thursday, February 6, 2020
Email helps drive growth in consumers seeking advice digitally, J.D. Power reports. ...
- The ROI Of Privacy: Cisco Study Finds High Returns On Spend
Email Insider, Ray Schultz - Monday, January 27, 2020
Almost half of all firms are getting back more than double for every dollar they invest in privacy. ...
- Intema Wins $104,000 LeadFox Email Contract
Email Marketing Daily, Ray Schultz - Friday, January 24, 2020
LeadFox will use Intema's eFlyerMaker.com platform for its email campaigns, Intema reports. ...
- Nudge.ai, Customer Identity Startup, Is Closing: Report
Digital News Daily, Ray Schultz - Tuesday, January 21, 2020
The co-founders of Nudge.ai tell users they were not able to build the success they wanted. ...
- Q4 Video Trends: AVODs Dominate Favorite Bundles, YouTube Reigns
Digital News Daily, Karlene Lukovitz - Thursday, January 16, 2020
TiVo's latest video survey, which made more usage questions mandatory, shows a whopping seven video services per respondent (vs. 2.75 in its Q2 survey). ...
- B2B SMBs Are High On The Economy, Alibaba Survey Finds
Email Marketing Daily, Ray Schultz - Tuesday, January 14, 2020
But most small businesses are still using traditional marketing tools like email, Alibaba reports. ...
- UK's The Specialist Works Acquires Exact Media's Connections Unit
MAD, Larissa Faw - Friday, January 10, 2020
UK media agency The Specialist Works (TSW) is expanding its North America presence with the purchase of Toronto-based sample distribution and inserts platform Connections from Exact Media for an undisclos ...
- Netflix Posts Strong Gains In Asia-Pacific And Europe
Television News Daily, Wayne Friedman - Monday, December 16, 2019
In September, Netflix posted its biggest percentage increase in Asia-Pacific subscribers -- up 53% -- with the Europe/Middle East/Africa region at a 40% gain. ...
- Intema Adds Automation Feature To Email Platform
Email Marketing Daily, Ray Schultz - Thursday, December 12, 2019
The new tool is designed partly to open up sales opportunities to enterprise marketers, the company says. ...
- A Prime Minister, A President, And A Princess Walk Into A Bar
Red, White & Blog, Joe Mandese - Wednesday, December 4, 2019
Have you heard the joke about five world leaders who walk into a cocktail party? The punchline is the President of the U.S. It's hard to say exactly when t ...
- Intema And SqueezeCMM Form Strategic Email Partnership
Email Marketing Daily, Ray Schultz - Wednesday, November 27, 2019
The arrangement combines Intema's eFlyerMaker platform with SqueezeCMM analytics. ...
- Microsoft To Shutter Cortana App In Some Countries Outside U.S.
Digital News Daily, Laurie Sullivan - Tuesday, November 19, 2019
At the end of January 2020, the company plans to shutter the stand-alone app in Great Britain, Australia, Germany, Mexico, China, Spain, Canada, and India. ...
- Disney+ And Apple TV+ Have High Consumer Awareness
Television News Daily, Wayne Friedman - Tuesday, October 29, 2019
Disney+ had an awareness score of 88% and Apple TV+ came in at 63%. This was followed by HBO Max (37%) and NBCU's Peacock (28%). ...
- Former HBO Exec Simon Sutton Named Luminary CEO
Publishers Daily, Sara Guaglione - Thursday, October 24, 2019
Luminary also announced today it has raised an additional $30 million in its Series C financing round, from existing and new investors. ...
- This Election, Canucks Have Been 'Zucked'
Media Insider, Gord Hotchkiss - Tuesday, October 22, 2019
The devolvement of democracy has now hit the Great White North, thanks to Facebook and Mark Zuckerberg. Zuckerberg is essentially telling us that giving us some baseline of trust ...
- Verizon Media To Run Native Ads In Apple News, Apple Stock Feeds In Canada, Australia, U.K.
Digital News Daily, Laurie Sullivan - Thursday, October 17, 2019
Advertisers now have the option to native ads from Verizon Media in Apple News and the Apple stocks app across iPhone, iPad and Mac in Canada, Australia and the U. ...
- Intema Hires Drouet As VP, Products
Email Marketing Daily, Ray Schultz - Wednesday, October 9, 2019
Daniel Drouet has worked as a tech entrepreneur and investor, the company says. ...
- IPG Launches Data-Based Media Activation Unit 'Kinesso,' Taps Kumar To Run It
MediaDailyNews, Joe Mandese - Monday, October 7, 2019
A year after its $2.3 billion bet to acquire Big Data company Acxiom, Interpublic has announced a new unit designed to create "applications that help marketers amplify the impact ...
- Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The contest was built into interactive digital display that allowed users to browse through tools and storage, place their most coveted products inside the garage, and enter to win-all witho ...
- Tim Horton's Brings Kenya's Ice Hockey Team To Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The brand searched for a new way to celebrate Canadians' commitment to sharing and found it in the sport's unlikeliest team: the Ice Lions - Kenya's only hockey team. ...
- Dove's #TakeTheTime Shows Paternity Leave In Positive Light
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
On the day of the launch #TakeTheTime represented 45% of all conversations on paternity leave even though there was a major news piece regarding the legislation at the same t ...
- RKD Group Acquires And Rebrands Direct Point Group
Email Marketing Daily, Ray Schultz - Friday, September 13, 2019
The Toronto-based direct-response agency will now be called RKD Direct Point, the company says. ...
