- Google To Stop Selling Ads Based On Browsing History
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
Once Google phases out third-party cookies, it will not build alternate identifiers to track people or use them in its products, the company said Wednesday. ...
- Industry Must Collaborate On Privacy Initiatives, Says IBM Watson Advertising Global Head
Data & Programmatic Insider, Laurie Sullivan - Monday, February 8, 2021
IBM is betting on AI to become the backbone of the cookieless industry by bringing the tech into media and marketing. The process must make sense of the data a ...
- Algolia Acquires Startup Funded By Google Digital News Initiative
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
On the company's website it shared that in 2020 website traffic doubled, compared with 2019, and signups rose 250%. ...
- Google Announces Updates To Search Console API
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 9, 2020
Google on Wednesday announced updates to its Search Console API. The update includes fresh data and news filters. The Performance report already supports fresh data that is less than a day old. Goog ...
- Facebook Messenger API Now Supports Instagram
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 19, 2020
Facebook on Monday announced that its Messenger API has been updated to allow businesses to manage their communications across Instagram. Businesses can now integrate Instagram messaging into the applications and workflows they u ...
- Google Enables Ad Insertions During Live Events, Uses Ad-Break Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 17, 2020
Google on Thursday announced features for Ad Manager's Dynamic Ad Insertion to help programmers, distributors and sports leagues insert ads into live events with broadcast quality across screens. An A ...
- Ad-Lib, Google Display & Video 360 Integration Connects Creative, Media, Claims First Rights
Data & Programmatic Insider, Laurie Sullivan - Monday, September 14, 2020
Ad-Lib on Monday will announce a direct integration with Google Display & Video 360, providing a way to combine creative and media workflows to boost campaign performance. ...
- Dynamic Yield Expands To Embed Personalization Across Channels
Email Marketing Daily, Ray Schultz - Wednesday, July 8, 2020
Firms can use Dynamic Yield's eXPerience APIs to embed personalization in kiosks, point-of-sale systems and other channels in addition to email. ...
- GoDaddy Explores Building, Integrating Video Chat Tool
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 15, 2020
GoDaddy is looking to build its own video chat feature or an API that plugs into its website building platforms, to help small and medium-sized companies reach customers through i ...
- Playable Offers Shutterstock Videos For Email Campaigns
Email Marketing Daily, Ray Schultz - Friday, February 21, 2020
Millions of royalty-free stock videos are avilable for use, the company says. ...
- BlueVenn Offers CDP-Powered Email Marketing Tool
Email Marketing Daily, Ray Schultz - Thursday, February 20, 2020
Brands can use the new tool to create personalized messages and combine email with other channels. ...
- Performance Issues Taking Google Ads API Back To Beta
Inside Performance, Laurie Sullivan - Wednesday, July 3, 2019
Developers' feedback about slow response times that caused internal errors, discrepancies between API and user interface data, and latency and stability issues sent the Google Ads API back to b ...
- Sony Brings Hyper-personalization To Movie Launch
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The user experience opened with the movie trailer, followed by the address of the nearest theater and the timing of the next show, based on real-time location. ...
- Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near You
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The new product combined an array of sophisticated technologies, including: TV ad interactivity, dynamic API-driven creative, addressable ad messaging, e-commerce integration, and place-shifting. ...
- Detroit Pistons: Using Data To Give Your Emails (And Planning) An Advantage
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The Google Map in the email shows live traffic going to and from the game. It is one of the most clicked-on links of any email and accounts for near ...