Segment founder Peter Reinhardt explains why he is bullish four months after Twilio acquired Segment for $3.2 billion. It has to do with APIs and the use of data to dri ...

Google began testing FLoC and Privacy Sandbox in Chrome earlier this week and will enable users to switch to Chrome browsers to opt out of testing later this month. Here ...

The NewtonX Graph uses APIs to interface with private databases from partners including recruiting firms, professional associations, trade associations and conference organizers, data providers and search engines such as D ...

Once Google phases out third-party cookies, it will not build alternate identifiers to track people or use them in its products, the company said Wednesday. ...

IBM is betting on AI to become the backbone of the cookieless industry by bringing the tech into media and marketing. The process must make sense of the data a ...

On the company's website it shared that in 2020 website traffic doubled, compared with 2019, and signups rose 250%. ...

Google on Wednesday announced updates to its Search Console API. The update includes fresh data and news filters. The Performance report already supports fresh data that is less than a day old. Goog ...

Facebook on Monday announced that its Messenger API has been updated to allow businesses to manage their communications across Instagram. Businesses can now integrate Instagram messaging into the applications and workflows they u ...

Google on Thursday announced features for Ad Manager's Dynamic Ad Insertion to help programmers, distributors and sports leagues insert ads into live events with broadcast quality across screens. An A ...

Ad-Lib on Monday will announce a direct integration with Google Display & Video 360, providing a way to combine creative and media workflows to boost campaign performance. ...

Firms can use Dynamic Yield's eXPerience APIs to embed personalization in kiosks, point-of-sale systems and other channels in addition to email. ...

GoDaddy is looking to build its own video chat feature or an API that plugs into its website building platforms, to help small and medium-sized companies reach customers through i ...

Millions of royalty-free stock videos are avilable for use, the company says. ...

Brands can use the new tool to create personalized messages and combine email with other channels. ...

Developers' feedback about slow response times that caused internal errors, discrepancies between API and user interface data, and latency and stability issues sent the Google Ads API back to b ...

The user experience opened with the movie trailer, followed by the address of the nearest theater and the timing of the next show, based on real-time location. ...

The new product combined an array of sophisticated technologies, including: TV ad interactivity, dynamic API-driven creative, addressable ad messaging, e-commerce integration, and place-shifting. ...

The Google Map in the email shows live traffic going to and from the game. It is one of the most clicked-on links of any email and accounts for near ...