"What we see is that linear TV is the biggest driver for us," Indeed's Paul J. D'Arcy told MediaPost's TV & Video Insider Summit via Zoom, "because of its reach ...

A growing number of holding companies and agencies are commemorating the day with programs or time off. Most states recognize the day as an official holiday or special day of ...

"For organic content, embrace the fact that you're on YouTube and don't focus on click-through rates because viewers really aren't interested in doing that. You just want them to stay ...

Secret also saw increased brand favorability and purchase intent. ...

Within the film, they asked USWNT stars of past and present about the ongoing challenges facing female athletes, and the sacrifices they've made to create opportunities for future generations. ...

People were invited to use emojis on Twitter to pair the chili emoji with an emoji representing all 57 Super Bowl advertising brands -- putting that s#!t on everything -- ...

Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, the ...

Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, the ...

"Put yourself in the customer's shoes and consider the roadblocks, pain points, and motivations at each stage of the journey -- paying close attention to the transitions between each sta ...

Among the results, the brand won the Twitter #Interception Grand Prize for the brand driving the highest percentage of conversation without a national TV spot during #SB53, and had its ...

With "free" in the name, it's no wonder that cage-free was the golden child of the grocery store. People had no idea that cage-free eggs come from hens that live ...

I t developed longer-form branded content with a three-part series about player Josh Jacobs and his road to becoming a running back for the Oakland Raiders in 2019. ...

To enhance authenticity, Tech Drive was shot live, in a real car, on real streets, with threats as close as they would be in real life. ...

The contest was built into interactive digital display that allowed users to browse through tools and storage, place their most coveted products inside the garage, and enter to win-all without ...

People were invited to use emojis on Twitter to pair the chili emoji with an emoji representing all 57 Super Bowl advertising brands -- putting that s#!t on everything -- ...

A paranormal investigation powered by Xfinity xFi Pods on Twitter Live was staged at the Winchester Mystery House, a haunted house in San Jose, Calif., known for its crazy number ...

For example, messages about its onboard comfort and amenities across uncomfortable transit environments and inflight food and beverage messages throughout mall food courts. ...

To get America to pay attention to its launch, and to prove that IHOP was bringing its A-game to its new burgers, it needed to fundamentally, dramatically challenge people's most ...

Tripp Hughes, senior director of consumer strategy, Organic Valley, told our Brand Insider Summit the brand was good at building connections through video. "We social media the heck out of ...

At the heart of the program was a memorial wall to the victims of the opioid crisis, a data visualization comprised of 22,000 pills carved with the real faces of ...

On the day of circulation, "The Blank Page" spread ample awareness, driving an increase of traffic to the paper's website that surpassed the average visits by 16.6%. ...

Perception after media coverage of its SXSW event went from 40% to 90%, with both "forward-thinking" and "thought leadership" in food production as attributes that popped. ...

"What I love about this is we can now give attribution toward more of these awareness channels and actually prove the return on ad spend." ...

CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had low household penetration and low buy rates -- but otherwise, it was perfect." ...

Organic Valley was finally hitting a point of breakthrough in awareness. It was time to "get the brand out there, to establish the brand." ...

The campaign drove awareness with late-night workers in real-time via a geofence around each extended bus route and allowed late-night workers to plan their trip home. ...

Its mobile-optimized website, Fist Pump, was an integral part of this initiative, helping to reinforce the day as an escape for the week and an event for "Jersey Shore." ...

Berry Network implemented a B2B dynamic mobile display advertising program that was delivered in-app through banners and full-screen ads across a network of leading apps. ...

Social content was not just the name of the game as Kabam delivered movie-themed content to Marvel Contest of Champions with the launch of two in-game events per film. ...

The 2% market share player had to reflect internally on how to connect better with potential buyers. It set out three goals: Clarify the fan, fortify the brand and modernize ...