The brand saw an opportunity to shine a spotlight on grass roots issues; specifically, the protection of public lands and encouraging President Obama to grant monument status to specific are ...

A $20,000 "Golf Digest" print ad, while effective no doubt, was not going to be cost-efficient. Instead, Cut Golf went after its audience on social media. ...

When Eric Bandholz started Beardbrand in 2013, his goal was to provide tools for men to feel confident about growing their beards. ...

The user experience opened with the movie trailer, followed by the address of the nearest theater and the timing of the next show, based on real-time location. ...

In popular TV shows like "Will & Grace," "This Is Us" and "Black-ish," it wove milk into the story lines, with characters like Debra Messing's Grace dunking Oreos into ...

How do you combat the narrative that brands don't need television in their media mix? Create and nationally air documentary pieces profiling startups that boomed after advertising on TV. ...

The team is basically the entire marketing department for OpenConnect. It manages the web, all social media, all new content development (email, blog, product, sales), videos, conference/events development, PR, a ...

The investment management firm needed to transform brand opinion, and a partnership with a respected, trusted media partner was required to accelerate and bring credibility to the transformation. ...

While there's plenty of news about the future of retail and payments, there wasn't a place for business leaders to find the "so what?" perspective on these topics. ...

It determined that it wouldn't just talk about its excellent camera, but would celebrate its authenticity by shining the spotlight on trendsetters who reflect Google's philosophy. ...

In addition to the native homepage, these cartoons were also featured in promotional assets designed to drive traffic across display, social, and newsletter activity. ...

With Halloween approaching, it staged "Project Dead Zone," the first-ever live paranormal investigation controlled by the internet and powered by Xfinity xFi Pods on Twitter Live. ...

The idea was simple: Show people how much it costs to do everyday activities on their phones by turning pre-roll ads into price tags. ...

Aiming to change the perception of hairspray, Tresemme needed to show how a woman's hair can still move after using the product. ...

The releases ramped up ahead of the holiday, supported by both "Funny or Die"'s digital and social footprint and the brand's own. It released real Cinco Equis cans at locatio ...

Several weeks prior, it launched branded behind-the-scenes "leaks," press releases and four blockbuster trailers complemented by "official" branded assets including movie website, social handles, IMDB/Wiki pages, digital banners and video ...

Giant Spoon took readers on 10 sonic journeys--from Mozambique to Hawaii--while GE organically showcased destinations with sounds that are essential in driving its community energy efforts. ...

Concluding the weekend, Cadillac partnered with rapper Nas to give away the most exclusive drop of the weekend, a Cadillac diamond-encrusted chain to one lucky fan. ...

The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publications, nearly 16.5MM video views, and reached #1 on Reddit's "/r/funny" even though Canada has only 9MM Millennials ...

Honda was looking for a unique way to showcase its racing chops through a campaign that would resonate with its enthusiasts as well as a gaming audience. ...

They followed up with a debate about the name, with nominees like "tomayo" and "fry sauce," and an interactive experience that designed containers with these different names. ...

Bank of America sought to drive positive sentiment among Millennials was through its largest corporate responsibility program, sponsorship of Ken Burns' PBS documentary "The Vietnam War." ...

Toyota set out to increase impressions for awareness, engagements for interest, and retargeting and lookalike audiences for decision and action. ...

Users could learn about a variety of Walgreens "Find Care Now" services, showing off its relevance to a broad demographic of users. Those who clicked through were directed to ...

"Once you've gone from thinking brand awareness is enough to really measuring foot traffic, you can't go back the other way," says Elizabeth Bazner. ...

To be relevant again, the brand had to get back to what it stood for when it was at its best. Col. Sanders was front and center, whether it w ...

Be the Match's objective going into 2019 is to determine the optimal size and composition of the registry and launch a campaign that expedites that level of quality participation. ...

"It wasn't just 30 TV commercials, it was also on the news ticker on the morning news, on radio, a ton of digital - every aspect we could do," sa ...

Amid so much uncertainty, building confidence was going to be important. Kimball Wilkins' team created an internal brand line, "Never stop." ...