- Database Pioneer Kate Kestnbaum Dies At 87
Email Marketing Daily, Ray Schultz - Thursday, October 28, 2021
Kate Kestnbaum and her late husband Bob ran the consulting firm Kestnbaum & Co. It was founded in 1967, the same year Lester Wunderman coined the name "direct marketing." ...
- Consumers Loyal To Brands That Address Social Inequities
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, October 27, 2021
Business and marketing leaders are at a tipping point in terms of customer experience and engagement, says Deloitte's Barbara Venneman. ...
- Postal Center International Acquires Arrowmail
Email Marketing Daily, Ray Schultz - Thursday, September 16, 2021
The company acquired Original Impressions five years ago, and is pursuing an aggressive growth strategy. ...
- It Didn't Disrupt MobilityWorks Campaigns After Data Axle Gobbled Up Exact Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 20, 2021
Disruption often comes with mergers and acquisitions, but not for Data Axle USA, which announced it acquired Exact Data earlier this month. Chris Paczak, CMO at MobilityWorks, explains why. ...
- Jonah Gitlitz, Former DMA Head, Dies At 92
Email Marketing Daily, Ray Schultz - Wednesday, August 18, 2021
The DMA, later absorbed into the ANA, faced a plethora of regulatory issues during the Gitlitz years. ...
- USPS Plans Holiday Shipping Surcharges And Slower Delivery
Around the Net in Email, Ray Schultz - Wednesday, August 11, 2021
Ecommerce could be affected by a plan by the U.S. Postal Service to charge more for shipping during the holiday season. This happens as the USPS plans to slow do ...
- Direct Mail Versus Email: Which Works Best?
Around the Net in Email, Ray Schultz - Friday, June 11, 2021
Advocates for direct mail and email have been long been at odds. Which channel works better? Some observers say both channels are dying. Here is a report on how ema ...
- Direct-Response Firms Offered An Electronic Ad-Buying System
Email Marketing Daily, Ray Schultz - Friday, May 28, 2021
The offering from CoreMedia Systems and Premium Media360 is similar to the ad-buying tools long available to general advertisers, they say. ...
- Marriage Of Convenience: How Email And Direct Mail Work Together
Email Insider, Ray Schultz - Friday, March 19, 2021
Direct mail increases conversions in digital channels and is a more intimate experience, says Marketsmith's Rachel Schulties. ...
- Irish Data Protection Commission Concluded 4,476 GDPR Cases In 2020: Report
Digital News Daily, Ray Schultz - Monday, March 1, 2021
The leading cause of complaints was the inability to access personal data, the Irish Data Protection Commission says. ...
- Alleged Pro-Trump Rioter Fired By Direct Marketing Company
Marketing Daily, Ray Schultz - Friday, January 8, 2021
The unnamed employee, who was fired from Navistar Direct Marketing, was identified by his company badge in a picture distributed by Washington, DC police. ...
- Direct Mail And Digital Buddy Up: How Email Supports 'Tactile Marketing'
Email Insider, Ray Schultz - Wednesday, January 6, 2021
Nick Runyon, CMO of PFL, explains how direct-mail packages filled with 'stuff' can move B2B prospects through the sales funnel. ...
- Moore Acquires Amergent, Donor Management Firm
Email Marketing Daily, Ray Schultz - Tuesday, January 5, 2021
Amergent helps clients create email and direct mail fundraising campaigns. ...
- Ahem, RFM: Don't Forget The Direct Mail Verities When Doing Your Email Marketing
Email Insider, Ray Schultz - Wednesday, December 16, 2020
A good CRM or CDP can supply you with so much more. But the old formula is a good place to start. ...
- Pandora Thrives with a Full Funnel Approach to E-commerce
The MediaPost Cases, Lisa Singer - Wednesday, January 6, 2021
What happens when a retailer's business model is completely upended, and they need to transform a marketing plan that once drove foot traffic into one that effectively drives digital custom ...
- Why Ikea Is Moving Resources From Print Into Digital: Analysis
Around the Net in Email, Ray Schultz - Monday, December 14, 2020
Ikea has announced the closing of its print catalog and is now focusing on digital. Here is an analysis of why that makes practical sense. ...
- Jock Bickert, Founder Of The Lifestyle Selector, Dies
Digital News Daily, Ray Schultz - Tuesday, November 24, 2020
Bickert was an early believer in telling consumers how their data was being used. ...
- Marti Allen Joins Edge Direct As VP, Creative Director
Email Marketing Daily, Ray Schultz - Monday, November 16, 2020
Allen had most recently held the same title at MarkeTeam. ...
- Recovery Rises: The Cross-Channel Outlook For 2020
Email Insider, Ray Schultz - Monday, September 14, 2020
Alliant CEO JoAnne Monfradi Dunn advises brands to focus more on existing customers and less on acquisition. ...
- First Midwest Bank And Mitsubishi Enter Finals For ANA B2B Email Award
Email Marketing Daily, Ray Schultz - Monday, June 29, 2020
Hiscox was named B2B Corporate Marketer of the Year and Edelman Business was named the B2B Large Agency of the Year. ...
- Digital Agency Havas Helia Selects MessageGears As Email Provider
Email Marketing Daily, Ray Schultz - Wednesday, April 29, 2020
Havas Helia will promote the MessageGears platform to its clients as part of its martech service, the agency says. ...
- Fund-Raising Buddies: Email And Direct Mail Should Be Used Together
Email Insider, Ray Schultz - Tuesday, February 25, 2020
It's hard to say which channel influences the other most. But EveryAction is determined to pinpoint this in its new study. ...
- Hair Club For Men Founder Sy Sperling Dies At 78
Marketing Daily, Ray Schultz - Thursday, February 20, 2020
Sperling was known for the line "I'm not only the Hair Club president, but I'm also a client." ...
- Catalog Renaissance: How Well-Designed Books Drive Email Results
Email Insider, Ray Schultz - Wednesday, February 12, 2020
A luxury jewelry seller saw staggering results when it launched a print catalog and tested it with email. ...
- Traffic To Websites Expected To Climb In 2020, Becoming Priority For Marketers
Inside Performance, Laurie Sullivan - Wednesday, February 12, 2020
Twenty percent of marketers in SimilarWeb's State of Marketing survey released this week say they will spend time and resources increasing site traffic, as this strategy becomes a top priori ...
- MeritDirect Founder Ralph Drybrough Dies
Marketing Daily, Ray Schultz - Wednesday, January 22, 2020
The retired B2B specialist was known as a tough competitor and a mentor to many. ...
- Turner is Elevated To President of Horizon Next
MAD, Larissa Faw - Thursday, January 9, 2020
The promotion recognizes Turner's role in the growth and success of Horizon Next, the direct marketing unit that was launched ten years ago. ...
- Joseph M. Segel, Founder Of QVC And Franklin Mint, Dies At 88
Marketing Daily, Ray Schultz - Tuesday, December 24, 2019
Legendary direct marketer Joe Segel retired at age 43, then came back to start his second successful enterprise. ...
- Why Email, Website Visits Drove 58% Of Traffic To Online Retailers The First 3 Weeks Of November
Inside Performance, Laurie Sullivan - Friday, December 20, 2019
Google Organic Search contributed 23%, with Google Search Ads at 12%, Facebook at 6% and Instagram at 1%, an analysis of online holiday shopping trends data from Israel-based Oribi fo ...
- Infutor Acquires Dunn Data Company
Email Marketing Daily, Ray Schultz - Thursday, November 7, 2019
Dunn, a firm that has been in business for over 40 years, offers identity, lifestyle and other consumer data. ...
