Direct mail increases conversions in digital channels and is a more intimate experience, says Marketsmith's Rachel Schulties. ...

The leading cause of complaints was the inability to access personal data, the Irish Data Protection Commission says. ...

The unnamed employee, who was fired from Navistar Direct Marketing, was identified by his company badge in a picture distributed by Washington, DC police. ...

Nick Runyon, CMO of PFL, explains how direct-mail packages filled with 'stuff' can move B2B prospects through the sales funnel. ...

Amergent helps clients create email and direct mail fundraising campaigns. ...

A good CRM or CDP can supply you with so much more. But the old formula is a good place to start. ...

What happens when a retailer's business model is completely upended, and they need to transform a marketing plan that once drove foot traffic into one that effectively drives digital custom ...

Ikea has announced the closing of its print catalog and is now focusing on digital. Here is an analysis of why that makes practical sense. ...

Bickert was an early believer in telling consumers how their data was being used. ...

Allen had most recently held the same title at MarkeTeam. ...

Alliant CEO JoAnne Monfradi Dunn advises brands to focus more on existing customers and less on acquisition. ...

Hiscox was named B2B Corporate Marketer of the Year and Edelman Business was named the B2B Large Agency of the Year. ...

Havas Helia will promote the MessageGears platform to its clients as part of its martech service, the agency says. ...

It's hard to say which channel influences the other most. But EveryAction is determined to pinpoint this in its new study. ...

Sperling was known for the line "I'm not only the Hair Club president, but I'm also a client." ...

A luxury jewelry seller saw staggering results when it launched a print catalog and tested it with email. ...

Twenty percent of marketers in SimilarWeb's State of Marketing survey released this week say they will spend time and resources increasing site traffic, as this strategy becomes a top priori ...

The retired B2B specialist was known as a tough competitor and a mentor to many. ...

The promotion recognizes Turner's role in the growth and success of Horizon Next, the direct marketing unit that was launched ten years ago. ...

Legendary direct marketer Joe Segel retired at age 43, then came back to start his second successful enterprise. ...

Google Organic Search contributed 23%, with Google Search Ads at 12%, Facebook at 6% and Instagram at 1%, an analysis of online holiday shopping trends data from Israel-based Oribi fo ...

Dunn, a firm that has been in business for over 40 years, offers identity, lifestyle and other consumer data. ...

Advertising and marketing spending combined will outpace all the ad industry's conventional forecast growth by a percentage point this year and a point-and-a-half next year, according to an annual repo ...

Digital is doing ok -- but direct marketing is still waiting for its much-promised post-GDPR bounce. ...

Xpressdocs Partners, a firm that supports marketing in email and other channels, will gain access to Amazingmail's direct mail API. ...

Over a quarter of SMBs send direct mail, The Manifest reports. But over half utilize email. ...

The ANA is pressing California Attorney General Xavier Becerra to say loyalty programs are permissible under the new privacy law. ...

Cloud Direct by RRD, housed in Salesforce Marketing Cloud, is a trigger-based service that helps brands connect with customers by email, mobile, advertising and the web. ...

It doesn't change recipes as frequently as subscription does. It's a one-off purchase that allows for trial. It feels and looks like a meal kit, extending the brand's equity. ...

The team created end-to-end automation in paid media by building an ad tech stack designed as an orchestration and activation layer that sits atop a content and delivery system. ...