- Fund-Raising Buddies: Email And Direct Mail Should Be Used Together
Email Insider, Ray Schultz - Tuesday, February 25, 2020
It's hard to say which channel influences the other most. But EveryAction is determined to pinpoint this in its new study. ...
- Hair Club For Men Founder Sy Sperling Dies At 78
Marketing Daily, Ray Schultz - Thursday, February 20, 2020
Sperling was known for the line "I'm not only the Hair Club president, but I'm also a client." ...
- Catalog Renaissance: How Well-Designed Books Drive Email Results
Email Insider, Ray Schultz - Wednesday, February 12, 2020
A luxury jewelry seller saw staggering results when it launched a print catalog and tested it with email. ...
- Traffic To Websites Expected To Climb In 2020, Becoming Priority For Marketers
Search Insider, Laurie Sullivan - Wednesday, February 12, 2020
Twenty percent of marketers in SimilarWeb's State of Marketing survey released this week say they will spend time and resources increasing site traffic, as this strategy becomes a top priority ...
- MeritDirect Founder Ralph Drybrough Dies
Marketing Daily, Ray Schultz - Wednesday, January 22, 2020
The retired B2B specialist was known as a tough competitor and a mentor to many. ...
- Turner is Elevated To President of Horizon Next
MAD, Larissa Faw - Thursday, January 9, 2020
The promotion recognizes Turner's role in the growth and success of Horizon Next, the direct marketing unit that was launched ten years ago. ...
- Joseph M. Segel, Founder Of QVC And Franklin Mint, Dies At 88
Marketing Daily, Ray Schultz - Tuesday, December 24, 2019
Legendary direct marketer Joe Segel retired at age 43, then came back to start his second successful enterprise. ...
- Why Email, Website Visits Drove 58% Of Traffic To Online Retailers The First 3 Weeks Of November
Search Insider, Laurie Sullivan - Friday, December 20, 2019
Google Organic Search contributed 23%, with Google Search Ads at 12%, Facebook at 6% and Instagram at 1%, an analysis of online holiday shopping trends data from Israel-based Oribi fo ...
- Infutor Acquires Dunn Data Company
Email Marketing Daily, Ray Schultz - Thursday, November 7, 2019
Dunn, a firm that has been in business for over 40 years, offers identity, lifestyle and other consumer data. ...
- Combined Ad/Marketing Spending To Outpace Madison Avenue Estimates
MediaDailyNews, Joe Mandese - Thursday, October 31, 2019
Advertising and marketing spending combined will outpace all the ad industry's conventional forecast growth by a percentage point this year and a point-and-a-half next year, according to an annual report ...
- Boris And Brexit See Growth Grind To A Halt
London Blog, Sean Hargrave - Wednesday, July 17, 2019
Digital is doing ok -- but direct marketing is still waiting for its much-promised post-GDPR bounce. ...
- Xpressdocs Acquires Direct Mail Firm Amazingmail
Email Marketing Daily, Ray Schultz - Wednesday, June 12, 2019
Xpressdocs Partners, a firm that supports marketing in email and other channels, will gain access to Amazingmail's direct mail API. ...
- Paper Mail On New Trail: SMBs Use It With Email, Other Channels
Email Insider, Ray Schultz - Thursday, June 6, 2019
Over a quarter of SMBs send direct mail, The Manifest reports. But over half utilize email. ...
- California Privacy Law Threatens Discount Programs, ANA Says
Digital News Daily, Wendy Davis - Monday, March 11, 2019
The ANA is pressing California Attorney General Xavier Becerra to say loyalty programs are permissible under the new privacy law. ...
- R.R. Donnelley Unveils Tool For Integrating Digital Channels And Direct Mail
Email Marketing Daily, Ray Schultz - Friday, January 18, 2019
Cloud Direct by RRD, housed in Salesforce Marketing Cloud, is a trigger-based service that helps brands connect with customers by email, mobile, advertising and the web. ...
- D2C Goes Omni: HelloFresh's Next Level
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
It doesn't change recipes as frequently as subscription does. It's a one-off purchase that allows for trial. It feels and looks like a meal kit, extending the brand's equity. ...
- End-to-End Is The Real Holy Grail: A Dell Use Study
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The team created end-to-end automation in paid media by building an ad tech stack designed as an orchestration and activation layer that sits atop a content and delivery system. ...
