The company is in growth mode following a recent infusion of $20 million in funding. ...

The company is also offering a new website forms capability and a training library. ...

The acquisition is the Israel-based company's second. Last year, it purchased Personali. ...

But most consumers will opt out if they receive too many messages from a brand, Simple Texting reports. ...

Messaging Essentials drives personalized email based on cross-channel behavior, Epsilon says. ...

Almost two-thirds of consumers have subscribed to texts from at least one business in the past year, SimpleTexting reports. ...

Phonexa is launching three new tools to join four existing ones and merging them under one entity. ...

U.S. consumers are ready to make up for shopping time lost due to the pandemic. Data released this week from several companies shows a rebound in May 2021, compared wi ...

While online shopping has changed, so have consumer expectations. They want more. ...

The new tool from Twilio Segment, called Journeys, can be used in channels ranging from email to advertising, the company says. ...

The new tool, SMS for HubSpot, allows brands to send text communications and obtain a single view of their customer, the firm says. ...

Commenting on the email landscape, SparkPost CEO Rich Harris says one strength of email is that it is based on first-party data, not third-party data. ...

Marketing automation platform Klaviyo plans to add 500 employees and invest in product development and sales. ...

The new products can help brands communicate in several channels, the company says. ...

Retail apparel brand Henry Rosen is using text messages, web technology and virtual appointments to connect with shoppers. Each of its 400 store clothing advisors has one appointment per day.&n ...

Maropost, an email and SMS automation firm, adds the ecommerce capabilities of Australia-based Neto. ...

Twilio expects to fuel over 100 billion COVID-19 communications within the next two years. ...

Podcast fans will be notified in real-time about events and merchandise offerings, PodcastOne and Laylo assert. ...

The new features in Salesforce Digital 360 will help B2B brands discern buying signals via Salesforce Einstein, the company says. ...

Over a third of shoppers say they rarely open branded emails, but some are more likely to do so during the COVID-19 pandemic, SlickText reports. ...

A new study shows that 70% are using texting to reach customers and employees. This is largely due to the increased use of mobile phones, and the impact of t ...

Narrative users will have access to the Specialists location database, the company says. ...

The arrangement will help marketers send triggered emails and track metrics, the companies say. ...

Consumers will soon be getting more text messages from retailers. Here’s an analysis of why, and tips on how brands can use the channel.  ...

Welcome messages pulled the highest numbers among automated emails, Omnisend reports. ...

Telestax's Campaign Manager allows firms to create campaigns from one application, the company says. ...

SMS is no replacement for email marketing or mobile apps. But consumers like text messaging. Here are tips on adding text to the ecommerce marketing mix.   ...

The company claims that text is more effective than email marketing. ...

Email remains a preferred channel, but it falls behind SMS when it comes to CX messaging, Zendesk reports. ...

The new tools are designed to create more personalized cross-channel experiences, the company says. ...