MessageGears and Sageflo say the integration will help to eliminate the data-friction issues that often plague marketers. ...

The most mature companies are adding SMS and other channels to email and phone, Zendesk reports. ...

The new capability will add Salesforce and the conversational capability of Slack, Centro says. ...

Initially focused on email, the company has added support for several other channels, and will use the funds to increase its external growth activities, build its product offering and gain ...

The firm supports email, social and other channels. Now its small retailer client base has a new medium, it says. ...

Text-messaging SMS platform Attentive will use the funds to build products and staff. This is its second funding round since April. ...

ReplyBuy CEO Brandon O'Halloran will join Airship as GM of commerce, the company says. ...

Facebook is asking the Supreme Court to reverse a lower court ruling that revived a lawsuit claiming the company violated a federal law by sending unwanted text messages. ...

Twilio's platform allows agents to reach out via email, SMS and phone to engage people who test positive for COVID-19, curb its spread and better understand its pattern of infection. ...

SMS seen as more timely than email for confirming pickups and providing other forms of information, Infobip reports. ...

Google has confirmed an update that will make phone prompts the primary two-step verification method for eligible users, preventing the defaulting to an SMS message or voice call. Apple already ...

Email marketing has several key attributes that give it an advantage Here’s how email stacks up in mobile against SMS. ...

BounceX enterprise clients can deploy SMS for use with email and the web, the company says. ...

Listrak's Growth Xcelerator Platform can help brands build email and SMS revenue, the company says. ...

Data is not being exchanged between silos and people are reminded to download apps they've already downloaded, according to a study by Iterable. ...

Joint clients can send personalized emails and SMS messages, using Optimove segments, the company says. ...

McClennan Group's co-founder talks about what brands are doing wrong when marketing to seniors -- and what they're doing right. ...

DojoMojo brings together its brand partnership network and mobile messaging platform. ...

Data Transport Report enables firms to maintain data quality across multiple customer touchpoints, the company says. ...

French email and SMS marketing firm Touchdown has created an email marketing tool for Microsoft Dynamics 365 customer engagement. ...

Omnisend claims SMS campaigns drew higher open and purchase rates than email. ...

A recent ruling in a lawsuit involving Facebook will worsen a "scourge" of "abusive litigation" over robotexts, Business Roundtable and Chamber of Commerce argue. ...

But parts of a report from EZTexting seem based more on opinion than on original research. ...

Sara Varni has one email newsletter for developers and may start another for non-techies. But email is only part of the marketing mix, she emphasizes. ...

It’s no secret that Gmail now lets users schedule emails. But did you know that Gmail also allows scheduling of SMS messages for any time of the day? The Gmail ...

Amazon, Facebook and Google will account for 43% of the $129.34 billion in U.S. digital ad spend in 2019, vs. eMarketer's estimate of 68%, a recent study finds. Many marketers ...

With the SMS platform, campaigns can field surveys and receive answers directly from voters via SMS, the company says. ...

The ruling, approved 3-1, exempts text messaging from common carrier rules. ...

Email-only campaigns pulled 12.9% less revenue this year than during Valentine's Day week in 2019, Omnisend reports. ...

The Farmer's Dog knows a great deal about each individual dog and can capitalize on that knowledge by suggesting subscriptions, and it can use relevant messaging even to those who ...