Edward C. DeFeudis will head the combined enterprise, which offers email marketing and other services. ...

Consumers welcome email messages from brands they shop with or plan to shop with. But many are also opting in for texts, Plivo Messaging reports. ...

The majority of consumers still prefer email for brand communications. But 85% have recently received a brand text. ...

Data collected through explicit upfront consent and ongoing interaction via the under-used SMS channel could be one efficient route to building an engaged first-party digital audience as Apple's mandatory onli ...

When consumers provide information giving marketers or companies permission to contact them, it doesn't always work out well. Here's one way to personalize that connection. ...

Welcome messages did best. But this may be the last time you will see open rates tracked, Omnisend reports. ...

Digital-first marketers lead on most activities, but incumbent marketers agree that retention is the top tactic, CommerceNext reports. ...

The two-way arrangement allows for hyper-personalized targeting by ClickBank vendors, the companies say. ...

Keap offers a broadcast tool with built-in compliance. The company claims that email open rates have fallen. ...

The company is in growth mode following a recent infusion of $20 million in funding. ...

The company is also offering a new website forms capability and a training library. ...

The acquisition is the Israel-based company's second. Last year, it purchased Personali. ...

But most consumers will opt out if they receive too many messages from a brand, Simple Texting reports. ...

Messaging Essentials drives personalized email based on cross-channel behavior, Epsilon says. ...

Almost two-thirds of consumers have subscribed to texts from at least one business in the past year, SimpleTexting reports. ...

Phonexa is launching three new tools to join four existing ones and merging them under one entity. ...

U.S. consumers are ready to make up for shopping time lost due to the pandemic. Data released this week from several companies shows a rebound in May 2021, compared wi ...

While online shopping has changed, so have consumer expectations. They want more. ...

The new tool from Twilio Segment, called Journeys, can be used in channels ranging from email to advertising, the company says. ...

The new tool, SMS for HubSpot, allows brands to send text communications and obtain a single view of their customer, the firm says. ...

Commenting on the email landscape, SparkPost CEO Rich Harris says one strength of email is that it is based on first-party data, not third-party data. ...

Marketing automation platform Klaviyo plans to add 500 employees and invest in product development and sales. ...

The new products can help brands communicate in several channels, the company says. ...

Retail apparel brand Henry Rosen is using text messages, web technology and virtual appointments to connect with shoppers. Each of its 400 store clothing advisors has one appointment per day.&n ...

Maropost, an email and SMS automation firm, adds the ecommerce capabilities of Australia-based Neto. ...

Twilio expects to fuel over 100 billion COVID-19 communications within the next two years. ...

Podcast fans will be notified in real-time about events and merchandise offerings, PodcastOne and Laylo assert. ...

The new features in Salesforce Digital 360 will help B2B brands discern buying signals via Salesforce Einstein, the company says. ...

Over a third of shoppers say they rarely open branded emails, but some are more likely to do so during the COVID-19 pandemic, SlickText reports. ...

A new study shows that 70% are using texting to reach customers and employees. This is largely due to the increased use of mobile phones, and the impact of t ...