- Google Confirms Non-SMS Verification Method
Around the Net in Email, Ray Schultz - Friday, June 19, 2020
Google has confirmed an update that will make phone prompts the primary two-step verification method for eligible users, preventing the defaulting to an SMS message or voice call. Apple already ...
- Email Versus SMS: Which Works Best With Mobile?
Around the Net in Email, Ray Schultz - Monday, June 1, 2020
Email marketing has several key attributes that give it an advantage Here’s how email stacks up in mobile against SMS. ...
- BounceX Adds SMS To Its Channel Mix
Email Marketing Daily, Ray Schultz - Wednesday, May 20, 2020
BounceX enterprise clients can deploy SMS for use with email and the web, the company says. ...
- Listrak Debuts ID Resolution Tool For Retailers
Email Marketing Daily, Ray Schultz - Wednesday, May 6, 2020
Listrak's Growth Xcelerator Platform can help brands build email and SMS revenue, the company says. ...
- Silo Disconnect: Mobile And Email Operate On Separate Tracks, Study Finds
Email Insider, Ray Schultz - Tuesday, May 5, 2020
Data is not being exchanged between silos and people are reminded to download apps they've already downloaded, according to a study by Iterable. ...
- Optimove Partners With Netcore, APAC-based ESP
Email Marketing Daily, Ray Schultz - Thursday, April 30, 2020
Joint clients can send personalized emails and SMS messages, using Optimove segments, the company says. ...
- Finding The Sweet Spot In Aging In The Era Of COVID-19
Email Insider, Ray Schultz - Friday, April 24, 2020
McClennan Group's co-founder talks about what brands are doing wrong when marketing to seniors -- and what they're doing right. ...
- New Tool Combines SMS And Email Marketing
Email Marketing Daily, Ray Schultz - Wednesday, April 8, 2020
DojoMojo brings together its brand partnership network and mobile messaging platform. ...
- CustomerGauge Unveils Email/SMS Survey Tracking Tool
Email Marketing Daily, Ray Schultz - Monday, February 10, 2020
Data Transport Report enables firms to maintain data quality across multiple customer touchpoints, the company says. ...
- French Firm Launches Email Marketing Tool For Microsoft Dynamics 365
Email Marketing Daily, Ray Schultz - Friday, December 13, 2019
French email and SMS marketing firm Touchdown has created an email marketing tool for Microsoft Dynamics 365 customer engagement. ...
- Study: SMS Outpulled Email During Black Friday
Email Marketing Daily, Ray Schultz - Thursday, December 5, 2019
Omnisend claims SMS campaigns drew higher open and purchase rates than email. ...
- Business Groups Ask Supreme Court To Intervene In Facebook Robo-Texting Battle
Digital News Daily, Wendy Davis - Thursday, November 21, 2019
A recent ruling in a lawsuit involving Facebook will worsen a "scourge" of "abusive litigation" over robotexts, Business Roundtable and Chamber of Commerce argue. ...
- Is Texting Tops? Study Claims It Beats Email
Email Insider, Ray Schultz - Tuesday, October 22, 2019
But parts of a report from EZTexting seem based more on opinion than on original research. ...
- Email Credentials: Twilio's CMO On The SendGrid Integration
Email Insider, Ray Schultz - Wednesday, September 25, 2019
Sara Varni has one email newsletter for developers and may start another for non-techies. But email is only part of the marketing mix, she emphasizes. ...
- How To Schedule SMS Messages In Gmail
Around the Net in Email, Ray Schultz - Monday, August 26, 2019
It’s no secret that Gmail now lets users schedule emails. But did you know that Gmail also allows scheduling of SMS messages for any time of the day? The Gmail ...
- Marketers Want Alternatives To Amazon, Facebook, Google
Inside Performance, Laurie Sullivan - Monday, June 17, 2019
Amazon, Facebook and Google will account for 43% of the $129.34 billion in U.S. digital ad spend in 2019, vs. eMarketer's estimate of 68%, a recent study finds. Many marketers ...
- New SMS Tool Allows Inbound And Outbound Political Messaging
Email Marketing Daily, Ray Schultz - Wednesday, May 29, 2019
With the SMS platform, campaigns can field surveys and receive answers directly from voters via SMS, the company says. ...
- Carriers Urge FCC To Let Stand Ruling That Allows Text Blocking
Digital News Daily, Wendy Davis - Wednesday, March 27, 2019
The ruling, approved 3-1, exempts text messaging from common carrier rules. ...
- Email And SMS Worked Better Than Email Alone On Valentine's Day: Report
Email Marketing Daily, Ray Schultz - Thursday, February 21, 2019
Email-only campaigns pulled 12.9% less revenue this year than during Valentine's Day week in 2019, Omnisend reports. ...
- End-to-End Personalization: The Farmer's Dog
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The Farmer's Dog knows a great deal about each individual dog and can capitalize on that knowledge by suggesting subscriptions, and it can use relevant messaging even to those who ...
