- Email Welcomes And Abandonment Emails Surged During Holiday Season
Email Marketing Daily, Ray Schultz - Monday, January 18, 2021
SMS also saw a new peak in volume and results, Essence of Email reports. ...
- Ad Spend Hallelujah: Forecast Sees Big Growth For Online
Email Insider, Ray Schultz - Thursday, January 14, 2021
Winterberry Growth forecasts a 10% increase in overall ad spending -- and 17.8% for online. ...
- Mailchimp Acquires Chatitive, Two-Way SMS Platform
Email Marketing Daily, Ray Schultz - Monday, January 11, 2021
Chatitive facilitates conversational SMS marketing for small businesses, Mailchimp says. ...
- Hootsuite Acquires Sparkcentral, Integrates Messaging Channels
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
Sparkcentral brings advanced customer conversations to the Hootsuite platform, allowing marketers to automate communications with customers across social media and messaging channels. ...
- Springbot Acquires Matcha, Marrying Content And Multichannel Capabilities
Email Marketing Daily, Ray Schultz - Tuesday, December 8, 2020
The combined firms will provide a content-creation offering for small retailers, Springbot says. ...
- Consumers Play 'Discount Chicken' As Online Sales Surge Worldwide
Email Marketing Daily, Ray Schultz - Friday, November 27, 2020
Email volume has grown only slightly. But text and push notifications have seen major increases. ...
- Wunderkind To Acquire SmarterHQ, Segmentation Firm
Email Marketing Daily, Ray Schultz - Tuesday, November 17, 2020
The firms have such clients as Sam's Club, DSW, Bloomingdale's and HelloFresh. ...
- The Q3 Count: Email Opens and Conversions Jumped YoY
Email Insider, Ray Schultz - Friday, November 6, 2020
Email clicks fell, but other metrics rose in Q3. And SMS results are up, Omnisend reports. ...
- Email Still The Top Employee Channel At SMBs, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, October 28, 2020
Despite the rise of Zoom, video has yet to kill email, TriNet reports. Video is a distant second. ...
- MessageGears And Sageflo Team Up On Data Access For Email, SMS Campaigns
Email Marketing Daily, Ray Schultz - Friday, October 16, 2020
MessageGears and Sageflo say the integration will help to eliminate the data-friction issues that often plague marketers. ...
- Email Still Used For Customer Service By Most Firms, But Patterns Are Changing: Study
Email Marketing Daily, Ray Schultz - Friday, October 9, 2020
The most mature companies are adding SMS and other channels to email and phone, Zendesk reports. ...
- Centro Linkup With Slack Will Help Sales Teams Create Email Series, Firm Says
Email Marketing Daily, Ray Schultz - Wednesday, October 7, 2020
The new capability will add Salesforce and the conversational capability of Slack, Centro says. ...
- Marketing Platform Sendinblue Raises $160 Million In Funding
Email Marketing Daily, Ray Schultz - Thursday, October 1, 2020
Initially focused on email, the company has added support for several other channels, and will use the funds to increase its external growth activities, build its product offering and ga ...
- Springbot Adds SMS To Its Channel Roster
Email Marketing Daily, Ray Schultz - Friday, September 25, 2020
The firm supports email, social and other channels. Now its small retailer client base has a new medium, it says. ...
- Text-Messaging Firm Attentive Raises $230 Million in Funding
Digital News Daily, Ray Schultz - Thursday, September 24, 2020
Text-messaging SMS platform Attentive will use the funds to build products and staff. This is its second funding round since April. ...
- Airship Acquires ReplyBuy, Extending Engagement Support To SMS
Email Marketing Daily, Ray Schultz - Thursday, September 24, 2020
ReplyBuy CEO Brandon O'Halloran will join Airship as GM of commerce, the company says. ...
- Facebook Asks Supreme Court To Throw Out Robotext Claims
Digital News Daily, Wendy Davis - Friday, September 4, 2020
Facebook is asking the Supreme Court to reverse a lower court ruling that revived a lawsuit claiming the company violated a federal law by sending unwanted text messages. ...
- Twilio To Power COVID-19 Contact Tracing For 28 Jurisdictions
Email Marketing Daily, Ray Schultz - Thursday, August 27, 2020
Twilio's platform allows agents to reach out via email, SMS and phone to engage people who test positive for COVID-19, curb its spread and better understand its pattern of infectio ...
- SMS Grew In March And April In Midst Of Pandemic: Study
Email Marketing Daily, Ray Schultz - Monday, July 27, 2020
SMS seen as more timely than email for confirming pickups and providing other forms of information, Infobip reports. ...
- Google Confirms Non-SMS Verification Method
Around the Net in Email, Ray Schultz - Friday, June 19, 2020
Google has confirmed an update that will make phone prompts the primary two-step verification method for eligible users, preventing the defaulting to an SMS message or voice call. Apple alrea ...
- Email Versus SMS: Which Works Best With Mobile?
Around the Net in Email, Ray Schultz - Monday, June 1, 2020
Email marketing has several key attributes that give it an advantage Here’s how email stacks up in mobile against SMS. ...
- BounceX Adds SMS To Its Channel Mix
Email Marketing Daily, Ray Schultz - Wednesday, May 20, 2020
BounceX enterprise clients can deploy SMS for use with email and the web, the company says. ...
- Listrak Debuts ID Resolution Tool For Retailers
Email Marketing Daily, Ray Schultz - Wednesday, May 6, 2020
Listrak's Growth Xcelerator Platform can help brands build email and SMS revenue, the company says. ...
- Silo Disconnect: Mobile And Email Operate On Separate Tracks, Study Finds
Email Insider, Ray Schultz - Tuesday, May 5, 2020
Data is not being exchanged between silos and people are reminded to download apps they've already downloaded, according to a study by Iterable. ...
- Optimove Partners With Netcore, APAC-based ESP
Email Marketing Daily, Ray Schultz - Thursday, April 30, 2020
Joint clients can send personalized emails and SMS messages, using Optimove segments, the company says. ...
- Finding The Sweet Spot In Aging In The Era Of COVID-19
Email Insider, Ray Schultz - Friday, April 24, 2020
McClennan Group's co-founder talks about what brands are doing wrong when marketing to seniors -- and what they're doing right. ...
- New Tool Combines SMS And Email Marketing
Email Marketing Daily, Ray Schultz - Wednesday, April 8, 2020
DojoMojo brings together its brand partnership network and mobile messaging platform. ...
- CustomerGauge Unveils Email/SMS Survey Tracking Tool
Email Marketing Daily, Ray Schultz - Monday, February 10, 2020
Data Transport Report enables firms to maintain data quality across multiple customer touchpoints, the company says. ...
- French Firm Launches Email Marketing Tool For Microsoft Dynamics 365
Email Marketing Daily, Ray Schultz - Friday, December 13, 2019
French email and SMS marketing firm Touchdown has created an email marketing tool for Microsoft Dynamics 365 customer engagement. ...
- Study: SMS Outpulled Email During Black Friday
Email Marketing Daily, Ray Schultz - Thursday, December 5, 2019
Omnisend claims SMS campaigns drew higher open and purchase rates than email. ...
