- Klaviyo Debuts Benchmarking And SMS Tools
Email Marketing Daily, Ray Schultz - Wednesday, March 31, 2021
The new products can help brands communicate in several channels, the company says. ...
- Retailer Uses Text And Virtual Appointments To Engage Shoppers
Around the Net in Email, Ray Schultz - Monday, March 22, 2021
Retail apparel brand Henry Rosen is using text messages, web technology and virtual appointments to connect with shoppers. Each of its 400 store clothing advisors has one appointment per day.&n ...
- Maropost Acquires Ecommerce Firm Neto For $60 Million
Email Marketing Daily, Ray Schultz - Thursday, March 18, 2021
Maropost, an email and SMS automation firm, adds the ecommerce capabilities of Australia-based Neto. ...
- How Big Tech Is Helping Spread Vaccine Messaging In The War Against COVID-19
Email Insider, Ray Schultz - Wednesday, March 17, 2021
Twilio expects to fuel over 100 billion COVID-19 communications within the next two years. ...
- Firms Team Up To Send Podcast Notifications By Email, SMS
Email Marketing Daily, Ray Schultz - Tuesday, March 16, 2021
Podcast fans will be notified in real-time about events and merchandise offerings, PodcastOne and Laylo assert. ...
- Salesforce Debuts Tools To Help B2B Teams Conduct ABM Campaigns
Email Marketing Daily, Ray Schultz - Tuesday, March 16, 2021
The new features in Salesforce Digital 360 will help B2B brands discern buying signals via Salesforce Einstein, the company says. ...
- Consumers Feel They're Being Emailed Too Often: Study
Email Marketing Daily, Ray Schultz - Wednesday, March 10, 2021
Over a third of shoppers say they rarely open branded emails, but some are more likely to do so during the COVID-19 pandemic, SlickText reports. ...
- Brands Turn To Texting To Communicate During Pandemic: Study
Around the Net In Digital, Ray Schultz - Thursday, February 18, 2021
A new study shows that 70% are using texting to reach customers and employees. This is largely due to the increased use of mobile phones, and the impact of t ...
- Narrative And Specialists Partner On Location Data Access
Email Marketing Daily, Ray Schultz - Wednesday, February 10, 2021
Narrative users will have access to the Specialists location database, the company says. ...
- Listrak Joins Adobe Exchange Partner Program
Email Marketing Daily, Ray Schultz - Tuesday, February 9, 2021
The arrangement will help marketers send triggered emails and track metrics, the companies say. ...
- Text Is Catching On With Retail Marketers
Around the Net in Email, Ray Schultz - Monday, February 8, 2021
Consumers will soon be getting more text messages from retailers. Here’s an analysis of why, and tips on how brands can use the channel. ...
- Boomtown Metrics: Email, Text And Push All Saw Gains In 2020
Email Insider, Ray Schultz - Friday, February 5, 2021
Welcome messages pulled the highest numbers among automated emails, Omnisend reports. ...
- Telestax Launches Tool To Help Firms Send Email, SMS Voice
Email Marketing Daily, Ray Schultz - Tuesday, February 2, 2021
Telestax's Campaign Manager allows firms to create campaigns from one application, the company says. ...
- How To Add Text To The Ecommerce Mix
Around the Net in Email, Ray Schultz - Monday, February 1, 2021
SMS is no replacement for email marketing or mobile apps. But consumers like text messaging. Here are tips on adding text to the ecommerce marketing mix. ...
- Fanplayr Unveils Targeted SMS Service
Email Marketing Daily, Ray Schultz - Friday, January 29, 2021
The company claims that text is more effective than email marketing. ...
- Handle With Care: Customers Demand A Good Experience, Brands Trying To Provide It
Email Insider, Ray Schultz - Thursday, January 28, 2021
Email remains a preferred channel, but it falls behind SMS when it comes to CX messaging, Zendesk reports. ...
- Braze Debuts Digital Personalization Features
Email Marketing Daily, Ray Schultz - Tuesday, January 26, 2021
The new tools are designed to create more personalized cross-channel experiences, the company says. ...
- Email Welcomes And Abandonment Emails Surged During Holiday Season
Email Marketing Daily, Ray Schultz - Monday, January 18, 2021
SMS also saw a new peak in volume and results, Essence of Email reports. ...
- Ad Spend Hallelujah: Forecast Sees Big Growth For Online
Email Insider, Ray Schultz - Thursday, January 14, 2021
Winterberry Growth forecasts a 10% increase in overall ad spending -- and 17.8% for online. ...
- Mailchimp Acquires Chatitive, Two-Way SMS Platform
Email Marketing Daily, Ray Schultz - Monday, January 11, 2021
Chatitive facilitates conversational SMS marketing for small businesses, Mailchimp says. ...
- Hootsuite Acquires Sparkcentral, Integrates Messaging Channels
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
Sparkcentral brings advanced customer conversations to the Hootsuite platform, allowing marketers to automate communications with customers across social media and messaging channels. ...
- Springbot Acquires Matcha, Marrying Content And Multichannel Capabilities
Email Marketing Daily, Ray Schultz - Tuesday, December 8, 2020
The combined firms will provide a content-creation offering for small retailers, Springbot says. ...
- Consumers Play 'Discount Chicken' As Online Sales Surge Worldwide
Email Marketing Daily, Ray Schultz - Friday, November 27, 2020
Email volume has grown only slightly. But text and push notifications have seen major increases. ...
- Wunderkind To Acquire SmarterHQ, Segmentation Firm
Email Marketing Daily, Ray Schultz - Tuesday, November 17, 2020
The firms have such clients as Sam's Club, DSW, Bloomingdale's and HelloFresh. ...
- The Q3 Count: Email Opens and Conversions Jumped YoY
Email Insider, Ray Schultz - Friday, November 6, 2020
Email clicks fell, but other metrics rose in Q3. And SMS results are up, Omnisend reports. ...
- Email Still The Top Employee Channel At SMBs, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, October 28, 2020
Despite the rise of Zoom, video has yet to kill email, TriNet reports. Video is a distant second. ...
- MessageGears And Sageflo Team Up On Data Access For Email, SMS Campaigns
Email Marketing Daily, Ray Schultz - Friday, October 16, 2020
MessageGears and Sageflo say the integration will help to eliminate the data-friction issues that often plague marketers. ...
- Email Still Used For Customer Service By Most Firms, But Patterns Are Changing: Study
Email Marketing Daily, Ray Schultz - Friday, October 9, 2020
The most mature companies are adding SMS and other channels to email and phone, Zendesk reports. ...
- Centro Linkup With Slack Will Help Sales Teams Create Email Series, Firm Says
Email Marketing Daily, Ray Schultz - Wednesday, October 7, 2020
The new capability will add Salesforce and the conversational capability of Slack, Centro says. ...
- Marketing Platform Sendinblue Raises $160 Million In Funding
Email Marketing Daily, Ray Schultz - Thursday, October 1, 2020
Initially focused on email, the company has added support for several other channels, and will use the funds to increase its external growth activities, build its product offering and ga ...
