- Facebook Wants To Become A 'Metaverse'
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 23, 2021
What's a "metaverse" company? Facebook CEO Mark Zuckerberg told his employees about an ambitious new initiative -- the company would "strive to build a maximalist, interconnected" set of experiences from sci-f ...
- Netflix Fancies Future Business With Video Games
TV Watch, Wayne Friedman - Monday, July 19, 2021
Netflix was always assumed to have plans to broaden its enterprise. But no one guessed this. ...
- Netflix Plans Push Into Video Games
Digital News Daily, Karlene Lukovitz - Thursday, July 15, 2021
Netflix has hired a Facebook gaming content executive to be its VP of game development, as the giant streamer seeks new ways to maintain existing subscribers and drive growth. ...
- 'Space Jam: A New Legacy' Mashes Into Candy Crush
Marketing Daily, Les Luchter - Friday, July 2, 2021
The Warner Bros. invasion represents the largest branded takeover in Candy Crush's history, ...
- Omelet's New 'Cheat Code' To Support Brand Efforts In The Gaming Segment
Mediapsssst, Richard Whitman - Tuesday, June 29, 2021
The unit is positioned as a "one-stop" that offers services from strategy, creative and production through launch and measurement. ...
- Wanna Bet On Your Pizza? Domino's Partners With DraftKings
QSR Land, Sarah Mahoney - Tuesday, June 29, 2021
Domino's wants to get that pizza out to your car in less than two minutes. And it's hoping consumers will even take its Over/Under Challenge. ...
- Cosmetics Brand Activates On Twitch
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, June 22, 2021
Benefit Cosmetics is evolving its pilot “Game Face” campaign, developed to connect the beauty and gaming communities, into a global program on a Twitch channel. The brand initially launched t ...
- Facebook Gets Oculus In-Game Ad Test Yanked From Resolution Games
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 22, 2021
Less than a week after Facebook announced plans to roll out its first in-game ads inside virtual-reality game "Blaston" supported by Oculus, Resolution Games pulled the ads after hearing fr ...
- New Nielsen Metric Finds Streaming 26% Of TV Viewing Time: Netflix, YouTube Tie For Largest Share
Digital News Daily, Karlene Lukovitz - Friday, June 18, 2021
Cable and broadcast still command 64% of viewing time on TV screens, but streaming is up from 20% last year, and could reach 33% in 2022, says Nielsen. ...
- Gen Z - Why This Mobile-First Generation Is Different
Inside Performance, Laurie Sullivan - Thursday, June 17, 2021
Among mobile consumers ages 18-24, 68% shop on mobile up to four times weekly and 86% use mobile as a gaming platform, according to Tapjoy research released today. ...
- Gamer-Friendly Ads Get Boost From Facebook's Oculus Ad Announcement
Media Insider, Dave Morgan - Thursday, June 17, 2021
My hope is that the user ad controls are just a first step, and that over time Facebook will truly put the advertising under the control of the players. ...
- Facebook Begins Testing Oculus Mobile App Ads, Eyes New Revenues For Game Developers
MediaDailyNews, Joe Mandese - Wednesday, June 16, 2021
Facebook on Wednesday announced the rollout of what it described as a "small test" of in-headset ads for its Oculus mobile app. The ads, which are being deployed by ga ...
- Oregon Trail Game Gets A Makeover
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 14, 2021
A new version of the millennial-favorite Oregon Trail video game aims to be more culturally sensitive. “What’s different is that Native American history scholars gave input,” per Fast Company. “Th ...
- Board Games And Email Templates: How They Are Similar
Around the Net in Email, Ray Schultz - Monday, June 14, 2021
Maybe you never thought of the connection between game strategy and developing email HTML. Well, there’s a first time for everything. Here’s an analysis of the similarities between board gam ...
- What If Video Games Were Measured Like TV Networks?
Media Insider, Dave Morgan - Thursday, June 10, 2021
I analyzed data for the game Smite and found it would rank as the 11th largest TV network in the U.S for males 18-34. ...
- Toyota Launches Its First National Campaign On Twitch
Marketing Daily, Tanya Gazdik - Sunday, June 6, 2021
The partnership "drives home the brand emotion that is the heart of the new campaign," says Toyota's Angie White. ...
- Opera Builds Ecommerce Browser, Offers Brands Targeted Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 7, 2021
The development team is working with Amazon, eBay and others to integrate content feeds, pre-integrated checkout and other features in a browser focused on ecommerce. ...
- Crunch, Butterfinger, Baby Ruth Aim To Help Kids
Marketing Daily, Tanya Gazdik - Tuesday, June 1, 2021
Ferrero USA is reimagining the classic bar wrappers with limited-edition packaging designed by Children's Miracle Network Hospitals Champions. ...
- Labelium Launches New Entertainment-Focused Media Planning And Buying Service
Mediapsssst, Richard Whitman - Tuesday, May 25, 2021
Labelium Play is designed to integrate brands into video, audio and gaming platforms such as YouTube, Spotify and Twitch. ...
- Tim Cook Defends App Store Policies
Digital News Daily, Wendy Davis - Monday, May 24, 2021
Apple CEO Tim Cook on Friday told a federal judge that the company's control over apps allowed on the platform benefits consumers as well as developers. ...
- Waking Up To Gaming
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
Bud Light's Director of Sports Marketing talks esports opportunities for brands, Bud Light's own strategic approach and how (and how not) to suit up for the virtual game. ...
- Will Ad-Supported Video Gameplay Help Replace Linear TV's Lost Prime-Time Rating Points?
Media Insider, Dave Morgan - Thursday, May 20, 2021
Video game publishers are beginning to introduce TV-like ads into console-driven gameplay to tap already massive audiences. ...
- Kochava Acquires DigiCenter And Adds Emails To Its Collective
Email Marketing Daily, Ray Schultz - Wednesday, May 19, 2021
Kochava helps firms with attribution and measurement. It now has 1 billion emails in its mobile data Collective. ...
- Sports-Centric vMVPD fuboTV More Than Doubles Q1 Revenues
Television News Daily, Wayne Friedman - Tuesday, May 11, 2021
The company projects total 2021 revenue of between $520 million and $530 million, with subscribers totaling between 830,000 and 850,000. ...
- Apple Framework Isn't The End Of The Tracking World As We Know It -- Yet
Inside Performance, Joe Mandese - Thursday, May 6, 2021
One week into Apple's enforcement of its app-tracking transparency framework, only a fraction of developers have actually implemented it. Initial data suggests it's not the end of the identity tracki ...
- Q1 Online Gambling Ad Spend Sharply Higher On Local TV
Television News Daily, Wayne Friedman - Wednesday, May 5, 2021
The online gambling on local TV advertising totaled $154 million in the first quarter of 2021. ...
- Mobile Advertisers: Context Is King, Again
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Given the deprecation of mobile user identity and location trackers, the vast majority of mobile advertisers and media buyers believe contextual targeting is resurgent. "Approximate data" is good enough, th ...
- DDB Expands Gaming Division To 15 Global Markets
MAD, Larissa Faw - Tuesday, April 27, 2021
This expanded footprint was enabled in part by its partnership with ESL, the largest esports company in the world. ...
- Sling TV, DraftKings Launching Sports Betting Channels
Digital News Daily, Karlene Lukovitz - Thursday, April 22, 2021
The Dish Media-owned vMVPD and DraftKings are starting with a basketball betting channel, with plans to add baseball and hockey channels. ...
- YouTube Select Sponsorships Announced To Focus On Seasonal Events
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Brands want to connect with consumers searching for entertaining videos, from cultural moments and music to celebrity conversations. This movement turned YouTube into the virtual stage for cultural moments ...
