- Mercedes-Benz, Riot Games Collaborate On Championship Rings
Marketing Daily, Tanya Gazdik - Thursday, October 21, 2021
The rings showcase the Mercedes-Benz brand with its signature star pattern alongside the Summoner's emblem. ...
- Deloitte: 84% Of U.S. Consumers Use SVOD, 65% AVOD, Streamers Need to Incorporate Social
Digital News Daily, Karlene Lukovitz - Wednesday, October 20, 2021
While streaming's popularity continues, users are harder to keep, and are looking for interaction via social video and social gaming, concludes the digital media trends survey. ...
- Coke's Attempt To Engage With Gamers Flames Out On YouTube
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, October 19, 2021
Video garnered 56,000 dislikes to 3,900 likes; one commenter called it "the worst representation of gamers I think I've ever seen." ...
- IronSource To Acquire Tapjoy For Approximately $400M
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 14, 2021
IronSource, a company that enables brands to manage an app business from one platform, announced today it has entered into an agreement to acquire mobile advertising and app monetization compa ...
- Media Buyers See Growth Ahead For In-Game Advertising
Research Intelligencer, Rob Williams - Thursday, October 14, 2021
Gamers are becoming more amenable to seeing advertising in videogames. ...
- AR Platform Turns Beverage Cans Into Brands
Digital News Daily, Colin Kirkland - Tuesday, October 12, 2021
The platform will transform the content a brand provides into an AR experience. Brands can add storytelling, social, promotional content and sell directly from their AR label. ...
- Google Countersues Epic Games For Allegedly Violating Developer Agreement
Digital News Daily, Wendy Davis - Tuesday, October 12, 2021
Google claims the "Fortnite" game developer attempted to bypass Google Play store payment policies. ...
- Gamers Show More Enthusiasm For In-Game Ads
Research Intelligencer, Rob Williams - Tuesday, October 12, 2021
The COVID-19 pandemic led more U.S. consumers to spend time playing video games to help occupy their time during restrictions on public gatherings. About one-third (36%) of people ages ...
- Apple Asks Judge To Stay Injunction Requiring App Store Changes
Digital News Daily, Wendy Davis - Sunday, October 10, 2021
Apple on Friday appealed a federal judge's decision that app store policies violate a California unfair competition law. ...
- Dentsu Consolidates Gaming Expertise Across Its Network
Mediapsssst, Richard Whitman - Friday, October 1, 2021
The company has formed a new global unit called Dentsu Gaming that offers in-game advertising, game production and IP development and other services as the number of gamers globally approach ...
- The Next Big Thing For Netflix: Adding Video Games To Content Arsenal
TV Watch, Wayne Friedman - Monday, October 4, 2021
Years ago, Reed Hastings, Netflix CEO, said one of his biggest competitors wasn't broadcast networks. It was Fortnite. ...
- Coca-Cola Unveils 'Real Magic' Platform, Twitch Collaboration
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, September 29, 2021
Moving into gaming, brand shifts from "primarily broadcast communications to create an ecosystem of experiences for our consumers." ...
- Lift Your Game With Esports Marketing
Marketing Insider, Nic Allum - Thursday, September 30, 2021
When you're in-game, you are totally immersed. And that's where the opportunity lies for brands, because most gamers block ads and delete cookies. ...
- Netflix Acquires Its First Game Studio, Night School
Digital News Daily, Karlene Lukovitz - Wednesday, September 29, 2021
Night School, known for its game "Oxenfree," will help Netflix develop a library of branded games to draw in new subscribers. ...
- Hacker Network Shares Data Leaks On Encrypted Messaging App, Research Shows
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 17, 2021
Cybercriminals have used the Telegram Messenger app for years, as they look to buy, sell and share stolen data. One report suggests that this messaging app has recently become ...
- Video Gaming Poses Growing Competition To Streaming
Video Insider, Karlene Lukovitz - Tuesday, September 14, 2021
On average, U.S. broadband households report spending about 30% of their combined video gaming and OTT video watching time on gaming -- and it's closer to 40% among Ge ...
- Analysts Track Search Trends As Summer Comes To A Close
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
Baird Equity Research is tracking search trends as students go back to school this fall. The search data skewed flat to lower for most keywords, with 22 of 60 ter ...
- MRC Updates In-Game Ad Measurement
MediaDailyNews, Joe Mandese - Thursday, September 9, 2021
The MRC cites "significant changes" since original PC/console game guidelines were developed, including VR, AR, and 3D in-game ads. ...
- CBS' Strong Upfront, Early NFL Deal-Making Yields Solid Advertising Position
Television News Daily, Wayne Friedman - Wednesday, September 1, 2021
CBS has "gone to double-digit [percentage price] increases for the NFL throughout the regular season and playoffs," says John Bogusz, EVP, sports sales & marketing. "We are very well so ...
- Consumers Most Receptive To Ads On TikTok, Amazon, Instagram, Google: Kantar
MediaDailyNews, Colin Kirkland - Wednesday, September 1, 2021
Kantar's ad-equity ranking of media channels and brands found that online and mobile games showed the greatest improvement in consumer receptivity. Consumers find gaming ads more "trustworthy," "relevant," and "usefu ...
- China Restricts Video Game Use, As U.S. Media Usage Explodes
TV Watch, Wayne Friedman - Tuesday, August 31, 2021
Due to the explosion of media choices, determining the effect has become more complicated. ...
- ESPN Aims For $3 Billion In Sports Wagering Licensing Deals: Report
Digital News Daily, Karlene Lukovitz - Monday, August 30, 2021
The sports media giant has been in talks with gambling companies including Caesars Entertainment. ...
- Netflix Intros First In-App Games, Leveraging 'Stranger Things'
Digital News Daily, Karlene Lukovitz - Monday, August 30, 2021
Netflix has launched two games in Poland -- the first offerings in the new value-added tactic designed to help attract and retain subscribers. ...
- No More Video Games During The School Week
Inside Performance, Laurie Sullivan - Monday, August 30, 2021
Think how this new rule will affect advertisers that want to reach their audience in video games. ...
- Google And New Mexico Reach Settlement Over Children's Privacy
Digital News Daily, Wendy Davis - Monday, August 23, 2021
If finalized, the deal will resolve claims that AdMob facilitated tracking for mobile game developer Tiny Lab Productions. ...
- Mobil 1 Motor Oil, Mattel Partner For Promotion
Marketing Daily, Tanya Gazdik - Monday, August 23, 2021
Ten players will win a trip to the Uno Championship Series Vegas Invitational Tournament and a chance to win $50,000. ...
- Video-Gaming Cloud Services To Rise To $3.6B In 2024
Television News Daily, Wayne Friedman - Wednesday, August 18, 2021
The business continues to climb, partly due to potential reach. Nearly 70% of U.S. homes are not regularly playing video games. ...
- Video-Game Revenue Added Another 10% In July To $4.6 Billon YoY
Television News Daily, Wayne Friedman - Monday, August 16, 2021
So far in 2021, total video-game revenues -- game software, console and accessories -- grew 14% to $33.5 billion from the same time period a year ago. ...
- Lift Your Game With Esports Marketing
Marketing Insider, Nic Allum - Monday, August 16, 2021
When you're in-game, you are totally immersed. And that's where the opportunity lies for brands, because most gamers block ads and delete cookies. ...
- Agency Anniversary Held Inside Minecraft Video Game
MAD, Amy Corr - Thursday, August 12, 2021
Toronto agency john st. turned 20, and large gatherings are still discouraged in Canada. This led the agency to go all out-- inside the popular Minecraft video game. ...
