- YouTube Select Sponsorships Announced To Focus On Seasonal Events
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Brands want to connect with consumers searching for entertaining videos, from cultural moments and music to celebrity conversations. This movement turned YouTube into the virtual stage for cultural moments ...
- Video Streaming Churn Up 85%, Gen Z Prefers Games Over TV And Movies
Video Insider, Karlene Lukovitz - Monday, April 19, 2021
The good news: Just 3% of those cancelling video services are not replacing one service with another, according to Deloitte's Digital Media Trends survey. ...
- When It Comes To ESPN's NBA Wagering Game, Who Really Wins?
TV Watch, Wayne Friedman - Friday, April 16, 2021
With the influx of sports betting/gaming growing in conjunction with content on traditional sports channels, commentary and sports reporting are poised to change. ...
- Email Marketing At We're Not Really Strangers
Around the Net in Email, Ray Schultz - Thursday, April 15, 2021
The card game marketer We’re Not Really Strangers has an avant garde marketing strategy. The brand’s Jessica Potts discusses the brand’s social strategy and how email fits into
it. ...
- 'Unbreakable' Game Controller From Fios Trolls Slower ISPs
Marketing Daily, P.J. Bednarski - Tuesday, April 13, 2021
Verizon's Fios video spoofs internet lag rage-quitting, "invents" an unbreakable controller for gamers who don't have Fios. ...
- Sinclair's Bally Sports RSNs Look For Better Days -- And More Virtual Pay TV Carriage
Television News Daily, Wayne Friedman - Friday, April 2, 2021
Heading into the new baseball season, Sinclair's Bally Sports has some hurdles to overcome to regain carriage or start up new deals with virtual pay TV providers. ...
- TV Networks Continue To Hype Sports Betting Businesses
TV Watch, Wayne Friedman - Wednesday, March 31, 2021
Virtually all TV-centric sports operations have some wagering/gaming connections. That includes ESPN, fuboTV and Sinclair Broadcast Group's regional sports network operations. ...
- ByteDance Buys Gaming Studio For $4B In Move Toward Ecommerce, Less Reliance On Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
ByteDance's push into gaming will diversify its business model away from advertising toward ecommerce and other forms of monetization. ByteDance spent a reported $4 billion this week to buy Shanghai-bas ...
- Video-Game Revenue Soars, New Consoles Key
MediaDailyNews, Wayne Friedman - Monday, March 15, 2021
Top sellers were Nintendo's "Super Mario 3D World + Bowser's Fury" and Activision Blizzard's "Call of Duty: Black Ops Cold War." ...
- Google Search Terms Identify How Gamers Changed Behavior During COVID-19 Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 15, 2021
Gaming became a major pastime and a way to socialize while social distancing during COVID-19 lockdowns. Google identified this trend through increases in search terms and downloads, especially early o ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' Too
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
One year and 19 in-depth consumer tracking studies later, Americans are feeling far more "hopeful" and less "worried," "scared" and "confused," but more "overwhelmed," "stressed," "sad," and "frustrated" by t ...
- Liquid+Arcade Promotes Nikki DePaola to VP/ Media
People on the Move, Steve McClellan - Tuesday, March 9, 2021
Video-game marketing specialist Liquid+Arcade--FKA Liquid before a recent
rebranding--has promoted Nikki DePaola to vice president, media. Previously she was director, media. In her new role, DePaola, a 10-year veter ...
- TV Networks, Distributors Seek Sports Wager Deals As Content Costs Rise
TV Watch, Wayne Friedman - Monday, March 8, 2021
TV networks are seeking future revenue-generating businesses. Gambling/gaming companies are an obvious choice. ...
- FanDuel Betting It Can Grow Even Bigger With New Content Deal
Mediapsssst, Richard Whitman - Wednesday, March 3, 2021
The sportsbook giant has struck a deal with WAVE.tv for the latter to provide branded content and other segments that could reach hundreds of millions of fans globally each mo ...
- Don't Worry, Be Unhappy
Mobile Insider, Joe Mandese - Thursday, March 4, 2021
The most unhappy app environments are -- in this order -- social, utility, news and games (tied), according to a recent survey. ...
- Comcast 2020 Performance Data Shows Customers Generated 1 Trillion-Plus Internet Requests Daily
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
Comcast 2020 traffic patterns reveal a sharp surge in March and April, followed by a transition into a typical but still elevated growth spurt throughout most of the year. ...
- Dish Network, DraftKings Make Integration Deal With Sports Wagering
Television News Daily, Wayne Friedman - Wednesday, March 3, 2021
Initially, Dish customers can wager on NCAA basketball, NBA and NHL games. ...
- Dunkin' Teams With Twitch Rivals North America To Reach Gamers, Viewers
Marketing Daily, Steve Ellwanger - Thursday, February 25, 2021
The relationship aims to connect Dunkin' with people who are brand-flexible and don't watch traditional television. ...
- Gaming Is Emerging As Next Dominant Tech Platform
Media Insider, Dave Morgan - Thursday, February 25, 2021
"Most digital activities (e.g., search, social, shopping, live events) will increasingly take place inside of gaming," according to one report. ...
- 2020 Gaming Benchmark Report Shows How COVID-19 Pandemic Changed Behaviors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Mobile game ad revenue grew by more than 8% in 2020 overall and first-day in-app purchases rose by more than 50% vs. 2019. Unity's 2021 Gaming Report represents the large ...
- Lexus Reveals Vehicle Created By Twitch Gamers
Marketing Daily, Tanya Gazdik - Saturday, February 20, 2021
Lexus is targeting its youngest, most diverse customer yet for the IS, Lexus' Vinay Shahani tells "Marketing Daily." ...
- FTC Urged To Investigate Prodigy Math Game Over Alleged 'Bait-And-Switch' Tactics
Digital News Daily, Wendy Davis - Friday, February 19, 2021
Prodigy Education dupes people by representing that its popular online math game is free, but bombarding young users with ads for a paid version that costs up to $107 ...
- Game Playing: Customer Service Lags At Gaming Firms
Email Insider, Ray Schultz - Tuesday, February 16, 2021
Only 54% of gaming companies have an easily accessible email address, Netomi reports. ...
- Nigel Morris, Rob Norman 'In-Play' Again: Join Gaming Ad Startup
MediaDailyNews, Joe Mandese - Tuesday, February 16, 2021
Two former top media agency execs -- Dentsu/Aegis' Nigel Morris and GroupM's Rob Norman -- have joined mobile gaming advertising startup Admix as a board member and a senior adviso ...
- Bidstack, Moat Work With Dentsu To Thwart In-Game Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 12, 2021
On Friday Dentsu and Moat shared performance and verified general invalid traffic data from a campaign featured in the video game "Football Manager 21." that ran in the U.K. ...
- New Fox Slot-Machine Game Show Looks Familiar
TVBlog, Adam Buckman - Friday, February 12, 2021
Fox's new "Cherries Wild" sounds an awful lot like "The Joker's Wild," a show that first came to TV in 1972. ...
- Casual Games: Big User Bases But Modest Time-Spent, Consumer Spend
Mobile Insider, Karlene Lukovitz - Thursday, February 11, 2021
Marketers need to tailor their approaches based on the reach-versus-engagement differences in casual versus core games. ...
- Amazon Advertising: Monthly Viewers Have Nearly Tripled To 55 Million
Television News Daily, Wayne Friedman - Thursday, February 4, 2021
The total of 55 million monthly active viewers for its ad-supported OTT content includes Amazon Fire TV; its ad-supported steamer IMDd TV; and Twitch, its interactive live-streaming service for gamin ...
- Warner Music Group Q1 Revenues Up 6.2%, Digital Revenue 17% Higher
MediaDailyNews, Wayne Friedman - Tuesday, February 2, 2021
Steve Cooper, Warner Music Group CEO, stated that "despite the impact of Covid[-19], we generated the highest quarterly revenue in our 17-year history." ...
- Verizon $80M 5G Tampa-Area Network Investment Will Support Super Bowl Activations
Digital News Daily, Karlene Lukovitz - Monday, February 1, 2021
A Verizon 5G SuperStadium in the NFL mobile app will let fans with an iPhone 12 engage with seven different camera angles if they're in the stadium and five angl ...
