- Niantic Partners With 7-Eleven, Grubhub For Pokemon Events
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 18, 2020
Niantic is partnering with 7-Eleven in Mexico and Grubhub in the United States for Pokemon special events. Tickets are free with a Grubhub+ membership and can be attained by submitting ...
- Microsoft Moves Bing To Xbox, Rewrites Site Explorer For Webmaster Tools
Inside Performance, Laurie Sullivan - Friday, October 16, 2020
Microsoft Bing's re-launch of Bing Site Explorer in Webmaster Tools and Bing's app for Xbox give advertisers another way to reach out to consumers from the console. ...
- My Conspiracy Theory On Why Americans Are Playing An Increasingly Dangerous Game
Red, White & Blog, Joe Mandese - Thursday, October 15, 2020
Want to understand why QAnon has become the first known instance of a "crowd-sourced cult?" You just need to know one word, according to Omnicom's Sparks & Honey: gamification. ...
- Sneaking Behind A Monster's Back To Play More Casual Video Game
Marketing Daily, P.J. Bednarski - Tuesday, October 6, 2020
"AFK Arena"'s "idle gameplay" format lets players earn rewards without really making that much of a commitment, by using automated gameplay. ...
- Kellogg's Debuts Board Game
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 5, 2020
Kellogg’s is debuting its first-ever board game: Morning Craze, with a focus on cereal lovers. The game’s aim is to help consumers avoid awkward mishaps that could occur when “the ...
- Addressing Social Issues In Gaming And Esports: A Work In Progress
Digital News Daily, Zach Oscar - Tuesday, October 6, 2020
Social issues around race, sexism, and representation are also present in the gaming and esports world. Women gamers face discrimination, games don't feature representative and diverse casts, and racial slurs ...
- Not-So-Strange Bedfellows: Ford Models, Gaming Influencers And Fashion
Digital News Daily, Zach Oscar - Thursday, September 24, 2020
Fashion and "hypebeast" culture (clothing desired for the "hype" celebrities put around it) are dominant in all forms of entertainment for younger generations, who want to buy the most expensive ...
- Content Marketing Revenues To Decline Nearly 7% In The U.S. In 2020
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2020
After years of double-digit percentage growth, U.S. content marketing revenues are expected to decline 6.8% due to the COVID-19 pandemic in 2020, according to PQ Media. ...
- PlayStation, Xbox Both Botch Preorder Debuts Of New Consoles
Marketing Daily, P.J. Bednarski - Tuesday, September 22, 2020
Microsoft Xbox Series X and Series S preorders began today -- but almost instantly, would-be buyers discovered major retailers were sold out. ...
- Mercedes-Benz Partners With Riot Games
Marketing Daily, Tanya Gazdik - Tuesday, September 22, 2020
The automaker joins Cisco, Bose, Mastercard, Louis Vuitton, Dell's Alienware, Unilever's Axe, Red Bull and State Farm as a sponsor. ...
- Will Microsoft's ZeniMax Media, Bethesda Acquisition For $7.5 Billion Boost Advertising?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 21, 2020
Microsoft announced Monday it plans to acquire ZeniMax Media, owner of video-game publisher Bethesda Softworks, for $7.5 billion in cash, marking its biggest video game purchase ever. ...
- Tweaks To Twitch
Digital News Daily, - Thursday, September 17, 2020
Last week, Twitch announced it has been added to Amazon's ad portfolio for marketers running ads through Amazon Advertising. It also announced a dedicated streamer-esports organization system called "Twitch Versus," ...
- Video Game Revenue Soars 37% In August, 23% Higher Year-To-Date
Television News Daily, Wayne Friedman - Monday, September 14, 2020
Video-game industry revenue keeps rising sharply to new levels, as August sales shot up 37% to $3.3 billion, according to NPD Group. Year-to-date sales are now 23% more vs. a ...
- LGBTQ Help Group Marks Suicide Prevention Month With Fashion Via 'Animal Crossing'
Marketing Daily, P.J. Bednarski - Thursday, September 10, 2020
The Trevor Project designed the outfits, mostly in the organization's signature orange color, for the game's avatars to wear. ...
- A Lesson From Obi-Wan And Anakin On Interruptive Ads In Video Games
Digital News Daily, - Wednesday, September 9, 2020
When it comes to interruptive ads in games, the resounding message from the gaming community hearkens back to Obi-Wan: don't try it. ...
- Everything You Wanted To Know About Esports: Q&A With Zach Oscar
MediaDailyNews, Charlene Weisler - Wednesday, September 9, 2020
For example: Esports and gaming are NOT the same thing. ...
- Global Video Games Market Projected To Exceed $200B By 2023
Video Insider, Karlene Lukovitz - Tuesday, September 8, 2020
Mobile and cloud gaming -- and subscriptions -- will drive growth, even as revenue from stand-alone game purchases declines, says Juniper Research. ...
- Twitch Users Surge Amid Shelter-At-Home
Digital News Daily, Karlene Lukovitz - Wednesday, September 2, 2020
Though Twitch is best-known for video-game live streaming, nongaming channels like Music and Just Chatting are attracting many new users, reports eMarketer. ...
- The Political Game: Biden Yard Signs Available For 'Animal Crossing' Players
Marketing Daily, P.J. Bednarski - Wednesday, September 2, 2020
The Biden-Harris campaign is giving players of super-popular "Animal Crossing: New Horizons" game the ability to place yard signs around their online imaginary island, no doubt hoping to attract millennial ...
- Why Brands Should Invest In Gaming
Marketing Insider, Brad Nierenberg - Saturday, August 29, 2020
In a world of social media-induced anxieties, gaming is providing people with micro-doses of success and little drops of dopamine throughout the day. ...
- Apple Rejects Facebook App Update
Digital News Daily, Gavin O'Malley - Friday, August 28, 2020
The update would have clearly laid out Apple's policy of taking a 30% cut of in-app purchases from a new online events feature, Facebook says. ...
- 'Madden NFL 21' Video Game Ready To Kick Off -- It's Already Been Kicked Around
Marketing Daily, P.J. Bednarski - Monday, August 24, 2020
"What we're getting in 'Madden 21 'appears to be the worst version yet," according to one reviewer. ...
- TEGNA And Beasley Media Group Enhance Local Broadcast With Esports
Digital News Daily, - Wednesday, August 19, 2020
Over the past few years, TV networks have tested bringing esports and gaming onto national TV. Now they will enter the local level through TEGNA in Texas. ...
- Case Study: Waking Up To Gaming
Show Daily, Nina Lentini - Wednesday, August 19, 2020
In a category that is "growing like crazy," the brand has taken advantage of the current pandemic, with few sports in play and everyone stuck at home, to dig deeper ...
- Epic Games Parodies Apple Spot To Stop 2020 from Becoming '1984'
MediaDailyNews, Joe Mandese - Monday, August 17, 2020
To help draw attention to Apple's "monopoly" control of the App Store, and the fact that it has blocked one of the most successful recent video games -- Fortnite -- ...
- Fortnite Game Maker Thinks Like A TV Network Group
TV Watch, Wayne Friedman - Tuesday, August 18, 2020
Media and entertainment content providers are looking to break down legacy business deals that are deemed to have a stranglehold on their business. ...
- Epic Games Sues Apple For Sidelining Fortnite On App Store
Digital News Daily, Gavin O'Malley - Thursday, August 13, 2020
Before filing the complaint, Epic implemented its own payment processing system on the iOS version of Fortnite -- a clear violation of the App Store's rules. ...
- 'Fortnite' Opens Battle With Apple, Google In Court And Social Media
Marketing Daily - Top of the News, Thom Forbes - Friday, August 14, 2020
Both Apple and Google removed the blockbuster video game "Fortnite" from their online stores after its developer, Epic, installed a direct payment mechanism on the app. ...
- Amazon's Twitch Prime Is Now Called Prime Gaming
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 11, 2020
"With the new name, Prime Gaming sits more logically alongside some of the other digital content included with an Amazon Prime subscription," says one report. ...
- Facebook Calls Out Apple For Hobbling Gaming App
Digital News Daily, Gavin O'Malley - Friday, August 7, 2020
The social network's gaming division has remove instant games entirely from the standalone app. ...
