- Tapjoy Settles With FTC Over In-Game Rewards
Digital News Daily, Wendy Davis - Thursday, January 7, 2021
Mobile ad platform Tapjoy has agreed to monitor the outside advertisers it works with, and to refrain from misleading users about how they could earn virtual currency, the Federal Tra ...
- Global App Spending Rose 35% On Christmas, Reaching $407 Million
Inside Performance, Laurie Sullivan - Wednesday, December 30, 2020
Spending on mobile apps and games in 2020 had a record-breaking year, surpassing $100 billion for the first time ever in November. ...
- Big-Box Retailer Ad Spending Spikes Ahead Of Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 29, 2020
Comparing average weekly spend since November to average weekly spend from April-October, Walmart, Target, Macy's, Best Buy, and Kohl's more than doubled the amount spent, reflecting changes in consumer behavi ...
- Google Services Just The Beginning Of Subscription-Based Offers In 2021
Inside Performance, Laurie Sullivan - Tuesday, December 29, 2020
Apple created hardware, then a services business and subscriptions. Whether or not this will offset future ad declines based on antitrust lawsuits, 2021 will become the year of subscription servi ...
- National TV Video-Game Spending Sinks, 'Cyberpunk 2077' Issues Remain
Television News Daily, Wayne Friedman - Monday, December 28, 2020
Overall video-game spending in terms of platforms and games is down sharply in December vs. a year ago in national TV marketing dollars. ...
- The 'Cyberpunk' Problem
Digital News Daily, Zach Oscar - Thursday, December 24, 2020
Over the past few months, many gamers shed doubt on the much-anticipated release of CD Projekt Red's "Cyberpunk 2077." Why do so many people care? ...
- Sony Pictures Looks To PlayStation Integrations, No Plans To Change Theatre, Streaming Windows
Television News Daily, Wayne Friedman - Tuesday, December 22, 2020
Big-budget films need a specific theatrical exclusive showing to make money, and as other studios look to more concurrent streaming/theatrical releases, scheduling of Sony Pictures movies next year will ...
- Rising Video Games, Streaming Rates May Threaten Traditional TV
TV Watch, Wayne Friedman - Tuesday, December 22, 2020
The number of video-game players has grown five times over the last two decades to 2.7 billion -- and interest may take focus away from TV. ...
- Agency Veteran Chris Jones To Lead FanDuel Group Corp. Comm.
MAD, Steve McClellan - Wednesday, December 16, 2020
In the role Jones will lead communications, corporate affairs and the company's developing corporate social responsibility strategy across FanDuel's portfolio of online and retail brands ...
- Metaverse, Metaverse, Metaverse - Your Monthly Reminder
Digital News Daily, Zach Oscar - Wednesday, December 9, 2020
Where can you find Baby Yoda & the Mandalorian, Wolverine, Kratos, Iron Man, rapper Travis Scott, star streamers like Ninja, and the NFL? Fortnite -- not not just associated wi ...
- Fox Helps Raise Capital For Flutter's Purchase Of FanDuel Stake
Digital News Daily, Karlene Lukovitz - Friday, December 4, 2020
Fox, which reportedly owns a 2.6% share in Flutter now, will participate in raising $1.48 billion in capital for the $4.1 billion deal, which will raise Flutter's stake in FanDu ...
- AT&T Sells Crunchyroll To Sony For $1.18 Billion, More DirecTV Offers
Television News Daily, Wayne Friedman - Thursday, December 10, 2020
Looking to pay down debt -- and jettison non-core business -- AT&T has sold off Crunchyroll, its anime TV production and subscription platform business for $1.18 billion to Sony's Funimati ...
- GYK Antler Creates Campaign Elements For New Lottery Game Shared By Three States
MAD, Larissa Faw - Monday, November 30, 2020
The agency won the project to create the foundational elements for each campaign, which were then shared by the lottery organizations in Maine, New Hampshire and Vermont. ...
- The Grinch Bots That Stole Christmas, Walmart Accused Of Allowing Them
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, November 29, 2020
Walmart is allowing auto-generated bots to dominate purchases for the difficult-to-find Sony PlayStation 5 gaming console. ...
- Comscore Strikes Deal With Mobile In-Game Ad Company Anzu, Stock Soars On Monday
MediaDailyNews, Wayne Friedman - Monday, November 23, 2020
Advertisers will be able to measure in-game ad campaigns in real-time and evaluate their campaigns, with the deal. Comscore was granted a patent for fraudulent traffic detection and estimation la ...
- Nintendo Halo Effect, Search Share Rises With Release Of Next-Gen PlayStation, Xbox
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
Search data from Captify revealed that PlayStation 5 had the majority share of search up to its release in the last 3 months while Xbox Series X's share of sear ...
- Video Game Sales Grow 14% To $10.6 Billion In October
Television News Daily, Wayne Friedman - Friday, November 20, 2020
Nielsen company SuperData says consumers spent 14% more on digital games in October, to $10.6 billion. Spending on games for consoles grew 18% vs. a the same month a ye ...
- Sinclair, Bally's Ink Gaming Integration Deal, Rebrand RSNs
Digital News Daily, Karlene Lukovitz - Thursday, November 19, 2020
Sinclair's financially troubled RSNs will be rebranded under the Bally's name and, along with its other networks, serve as a foundation for Bally's' push to become an omnichannel gaming platfor ...
- WPP Agencies To Use Anzu.io Platform For Online Gaming Ads
Mediapsssst, Richard Whitman - Wednesday, November 18, 2020
The companies have announced a deal whereby WPP and its agencies will utilize Anzu's in-game programmatic ad technology to reach gamers across gaming platforms. The agreement follows an investment ...
- Audio Ads Aim To Offer A Less Intrusive Mobile Gaming Option
Mobile Insider, Karlene Lukovitz - Thursday, November 19, 2020
AudioMob's reward-based audio gaming ad format, still in beta, is already being used by by brands including Amazon, Dell and McDonald's, and has been incorporated into games from Kwalee a ...
- Spider-Man Influencers Spin Web on Twitch, Capturing Gamers
The MediaPost Cases, Lisa Singer - Tuesday, November 17, 2020
Theatrical ticket data showed gamers comprised 25% of the audience. Historically gamers have proven to be more likely than the general online population to purchase media and entertainment products. Giv ...
- DDB Worldwide Creates New Gaming Agency
Mediapsssst, Richard Whitman - Monday, November 16, 2020
More than 2.3 billion people identify as gamers, a pretty big target for marketers in search of an audience. The new agency will be based in Prague with supporting hu ...
- Deepen The Data In Gaming And Esports - Get To The Gamer
Digital News Daily, Zach Oscar - Friday, November 13, 2020
YouGov released its first major Gaming & Esports report, which includes general statistics and showcases newer, important segments around hardcore gamers, mobile gaming, and gaming video content, at the e ...
- ESPN Ends Daily News Coverage Of Esports, But Who Cares?
Publishing Insider, Rob Williams - Friday, November 13, 2020
Esports viewership is growing -- but it hasn't translated into mainstream acceptance. ...
- Sony PlayStation And Microsoft Xbox New Consoles To Launch This Year
Television News Daily, Wayne Friedman - Thursday, November 12, 2020
Sony PlayStation continues to outspend competitors in major national TV advertising -- $75.7 million from mid-May through mid-November of this year, according to iSpot.tv. ...
- Honda Targets Gen Z With Civic Reveal On Twitch
Marketing Daily, Tanya Gazdik - Thursday, November 12, 2020
Building visibility among the gaming community is "critically important" for the Honda brand, says Phil Hruska, Honda manager media strategy. ...
- What A CTV Future Will Look Like
Media Insider, Dave Morgan - Thursday, November 12, 2020
Quite likely, CTV platforms will dominate not just the world of ad inserted into streamed content on TVs, but ads inserted into all TV content. ...
- Pokemon Go Just Keeps Going -- COVID-19 Just Makes It Stronger
Marketing Daily, P.J. Bednarski - Thursday, November 5, 2020
Pokemon Go had its best year ever -- over $1B in sales -- in part because it restructured the game for COVID-19. ...
- Uproxx Launches Gaming Vertical, Will Promote Streams, Events
Publishers Daily, Sara Guaglione - Tuesday, November 3, 2020
The new Uproxx Edge vertical will cover the cross-section of gaming, music, entertainment, sports and culture. ...
- Apple TV App, Vudu To Launch On New Xbox X And S, As Game Consoles Grab More Streaming Time
Video Insider, Karlene Lukovitz - Tuesday, November 3, 2020
In Q3, Xbox One accounted for 48% of game consoles' total video streaming viewing time, edging out PlayStation 4 at 47%, according to Conviva. ...
