- Homebound Drive Mobile Gaming Up $24%
Around the Net in IoT, Chuck Martin - Wednesday, April 1, 2020
In the span of two weeks, mobile gaming increased 24%, according to a new study. ...
- The Social Distancing 7: Media Channels That Will Grow During The COVID-19 Outbreak
MediaDailyNews, Jeff Larson - Tuesday, March 24, 2020
Media consumption will significantly increase as our routines and habits adjust to a new reality. Which media channels will grow the most? ...
- Sony Shares New PlayStation Details
Around the Net in IoT, Chuck Martin - Thursday, March 19, 2020
Following the announcement at CES, Sony is now sharing details of the new PlayStation 5 with some of its advanced features. ...
- Gaming's Pendulum Will Swing Back To Destination Experiences
Marketing Insider, Brad Nierenberg - Thursday, March 19, 2020
Gaming continues to expand globally as technology matures, while at the same time growing roots on a local basis to bring back social opportunities. ...
- Data Reveals Behavioral Impact Of Brand-Consumer Relationships During COVID-19 Crisis
Search Marketing Daily, Laurie Sullivan - Wednesday, March 18, 2020
Companies have begun pulling data to help marketers understand the global impact of COVID-19 on the delicate brand-consumer relationship. ...
- In The Face Of Social Distancing/Shutdown, Gaming And Esports Hold Opportunity
Digital News Daily, Zach Oscar - Wednesday, March 18, 2020
Sporting events can take on a different form and still engage fans online. Game releases and even old games will see a surge in their active player base. ...
- XBox Live Struggles As Britons 'Work' From Home
Around the Net In MAD London, Sean Hargrave - Monday, March 16, 2020
Has Xbox Live become an early victim of coronavirus? "The Independent" is reporting on problems logging in and keeping games running that many gamers have had which it believes is ...
- Pokemon Go Changes The Game So Players Don't Have To Go Far From Home
Marketing Daily, P.J. Bednarski - Friday, March 13, 2020
Pokemon will also show up more "in the wild," according to the developer, rather than in more crowded urban areas. ...
- Coronavirus Delays Google's Mandatory Move To Online Video Parallel Tracking, Product Rollouts
Search Insider, Laurie Sullivan - Friday, March 13, 2020
Coronavirus seems to be testing tech companies, with some pushing out original deadlines to accommodate any chaos the unexpected virus might have caused. ...
- Target Intros Game Room Concept
Around the Net in IoT, Chuck Martin - Wednesday, March 11, 2020
To explore the future of online gaming, Target has opened a Game Room concept at Target Open House in San Francisco. ...
- Gamification's Growing Impact On Participatory Sports
Marketing Insider, Jon Last - Tuesday, March 10, 2020
By resetting the bar and meeting the athlete in his or her own comfortable place, we sustain and ideally grow interest. ...
- Make-A-Wish, Game-Maker Create Unusual NBA 'Star'
Marketing Daily, P.J. Bednarski - Wednesday, March 4, 2020
The makers of the video game NBA2K created a new "player" based on a 15-year old Atlanta boy suffering from a rare genetic disorder. ...
- Viacom, Comscore To Settle Children's Privacy Lawsuit
Digital News Daily, Wendy Davis - Friday, February 28, 2020
Comscore and Viacom have agreed to settle class-action complaints alleging they violated young children's privacy by harvesting their data. ...
- Facebook Buys Sanzaru Games, Boosts VR Content
Digital News Daily, Gavin O'Malley - Wednesday, February 26, 2020
Sanzaru Games is the maker of the role-playing epic "Asgard's Wrath," which is popular in the gaming community. Although technically part of Facebook's Oculus Studios, Sanzaru is expected to operate ...
- Next Xbox Will Be Four Times More Powerful
Around the Net In MAD London, Sean Hargrave - Tuesday, February 25, 2020
Microsoft has announced that its new Xbox Series X console will be four times as powerful as its current model when released at the end of the year, ITV News ...
- Acura Mobile Game Attracts Fans
Marketing Daily, Tanya Gazdik - Thursday, February 20, 2020
"Our research shows that interest in video games has stuck with the youths of the 1990s into adulthood," Acura's Lisa Stessman tells "Marketing Daily." ...
- Twitch Poised To Top 40 Million Users, Especially Younger Ones
MediaDailyNews, Joe Mandese - Thursday, February 20, 2020
New data from eMarketer and Ipsos shows online gaming community and content publisher Twitch is approaching critical mass, especially among younger users. ...
- Mobile Gamers Prefer To Shop Directly From A Brand
Around the Net in IoT, Chuck Martin - Wednesday, February 19, 2020
The majority of mobile gamers would rather shop directly from a brand than through a third-party retailer, according to a new survey. ...
- In-Game Advertising, Fraud Detection Partnership Identifies Invalid Ads
Digital News Daily, Laurie Sullivan - Monday, February 17, 2020
In-game advertising got a lift Monday with the partnership of Anzu.io and MRC-accredited fraud-prevention solution Forensiq. Anzu makes advertising accessible by integrating immersive ads into the gameplay. Forensiq will detect ...
- Unity Technologies Reaches Settlement Of Children's Privacy Lawsuit
Digital News Daily, Wendy Davis - Monday, February 10, 2020
Unity Technologies, which provides tech services to gaming developers, has agreed to settle a class-action complaint alleging it facilitated behavioral targeting of young children, according to court papers filed Fri ...
- CBS Sports Strikes Deal With Sportsbook William Hill
Television News Daily, Wayne Friedman - Monday, February 10, 2020
The deal gives CBS Sports Digital betting content from William Hill, as well access to its sports wagering analysts. ...
- BBC Launches Multiplayer Game, But Without Ads And Loot Boxes
Around the Net In MAD London, Sean Hargrave - Wednesday, February 5, 2020
The Telegraph is welcoming the launch of an online multiplayer game from the BBC, called Nightfall, as an alternative to commercial games which are filled with loot boxes and adve ...
- The Latest Pull In The Video Game Streaming Tug-Of-War
Digital News Daily, Zach Oscar - Wednesday, February 5, 2020
For the first time in its history, YouTube Gaming has just announced an exclusive streaming partnership with the Overwatch League, Call of Duty League and Hearthstone League (all games and ...
- Video Games As Part Of TV Ad Ecosystem
Media Insider, Dave Morgan - Friday, January 24, 2020
The answer to video game industry's historical challenges is to pivot its ad businesses into the TV ad ecosystem. ...
- Video Game Business Keeps Declining As Mobile, Internet-Connected Gaming Grows
Digital News Daily, Wayne Friedman - Friday, January 17, 2020
December posted the fifth consecutive monthly video sales decline -- down 15% to $2.98 billion -- while November was down 10%. ...
- Brand, Celebrity, and Sponsor Possibilities Continue to Grow With The Latest Fortnite Move
Digital News Daily, Zach Oscar - Monday, January 20, 2020
Tyler "Ninja" Blevins has been one of the biggest (if not the biggest) names synonymous with gaming and esports for the past few years, but his career begins way earlier ...
- CES: A Post-Mortem: Part Two
MediaDailyNews, Sarah Ivey - Monday, January 20, 2020
The story this year, for me, was about foundational technologies, 5G, Wifi 6, biometrics, AI and voice assistance -- and how smart combinations of existing technologies are pushing the envel ...
- CES 2020, A Post-Mortem: Part One
MediaDailyNews, Sarah Ivey - Thursday, January 16, 2020
One of the big questions coming out of CES is which innovations will scale and have enough sustainable consumer interest. The next logical question is which consumers will adopt the ...
- Twitch Brings In More Revenue Than YouTube Gaming -- What About Facebook?
Digital News Daily, Zach Oscar - Friday, January 10, 2020
Twitch has finally overtaken one of its precursors. It brought in more revenue for 2019 than YouTube Gaming -- $1.54bn compared to $1.46bn, respectively. ...
- FA Criticised For Allowing Streams For Bets
Around the Net In MAD London, Sean Hargrave - Thursday, January 9, 2020
The FA has come under criticism from many commentators over its deal to allow Bet 365 to stream football matches last weekend for customers who have placed a bet. Netimperative ...
