MediaPost - Search Results

2-In-1s Shaking Up PC Market
Marketing Daily, P.J. Bednarski - Wednesday, September 11, 2019
While sales of personal computing devices including tablets are expected to decline, 2-in-1 devices -- laptops or tablets with detachable keyboards -- will grow. ...
Tags: computers, laptops, tablet, technology
End-to-End Is The Real Holy Grail: A Dell Use Study
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The team created end-to-end automation in paid media by building an ad tech stack designed as an orchestration and activation layer that sits atop a content and delivery system. ...
Tags: ad optimization, ad technology, apps, automation, brand image, content, customer experience, data, direct marketing, display, ecommerce, email, laptops, management, native advertising, omni-channel marketing, paid content, paid media, programmatic, search, technology, video