- Why The Chip Shortage Will Affect Ad Campaigns In 2022
Inside Performance, Laurie Sullivan - Monday, November 15, 2021
Here's the obvious and the not so obvious as the chip shortage deepens. Marketers will need to learn how to compensate. ...
- Google Reportedly Following Apple Into The Chip Business - Why It's Important To Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 1, 2021
Google reportedly is building ARM-based central processor semiconductor chips for its Chromebooks, and it shouldn't come as a surprise to anyone. ...
- Smartphone Sales Way Down, But Finding A Laptop Is Getting Harder
Marketing Daily, P.J. Bednarski - Tuesday, August 25, 2020
A Gartner research reported that global smartphone sales dipped 20.4% in the second quarter, and that's on top of a 20% decline in Q1. ...
- 2-In-1s Shaking Up PC Market
Marketing Daily, P.J. Bednarski - Wednesday, September 11, 2019
While sales of personal computing devices including tablets are expected to decline, 2-in-1 devices -- laptops or tablets with detachable keyboards -- will grow. ...
- End-to-End Is The Real Holy Grail: A Dell Use Study
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The team created end-to-end automation in paid media by building an ad tech stack designed as an orchestration and activation layer that sits atop a content and delivery system. ...
