- Salesmsg Adds Contact Searching, Syncing Features
Email Marketing Daily, Ray Schultz - Friday, December 11, 2020
The added features will allow sales and marketing teams to export contacts from their CRMs into the Salesmsg platform, giving them more time to focus on sales and marketing, t ...
- Sending And Spending: Email Metrics Boomed In November, Studies Show
Email Insider, Ray Schultz - Thursday, December 10, 2020
New reports from Twilio SendGrid and Omnisend show big email volume increases -- and strong results. ...
- Sonic Drive-In Leans On Text, Email, Apps To Drive Sales
Email Marketing Daily, Ray Schultz - Wednesday, December 9, 2020
With most purchases made on the spot, text is key, Sonic Drive-In VP, Digital Strategies Kim Lewis said at the Email Insider Summit on Tuesday. ...
- The Price Of Content-Related Keywords, Features Of Best-Performing Texts
Inside Performance, Laurie Sullivan - Thursday, December 3, 2020
SEMrush's report analyzes data on Google, Twitter and other platforms as well as visits, backlinks and social shares and the correlation between metrics and elements such as text length, headline ...
- Hello Santa, Here's All My Data In A Text -- Can You Predict Next Year's Trends?
Inside Performance, Laurie Sullivan - Wednesday, December 2, 2020
Kids' lists for Santa at the mall can't be aggregated. An interactive texting technology changes the story.. what if marketers could aggregate millions of texts to Santa to drive performa ...
- Trump Campaign Urges Judge To Dismiss Robotexting Suit, Says Law Was Unconstitutional
Digital News Daily, Wendy Davis - Monday, November 2, 2020
"The campaign cannot be held liable for violating a statute that was unconstitutional when it sent text messages during the 2015-2019 class period," lawyers for the Trump campaign argue. ...
- State AGs Weigh In Against Facebook In Robotexting Battle
Digital News Daily, Wendy Davis - Monday, October 26, 2020
Facebook's interpretation of the Telephone Consumer Protection Act would hinder efforts to fight fraud, 37 attorneys general argue in a friend-of-the-court brief filed with the Supreme Court. ...
- Text-Messaging Firm Attentive Raises $230 Million in Funding
Digital News Daily, Ray Schultz - Thursday, September 24, 2020
Text-messaging SMS platform Attentive will use the funds to build products and staff. This is its second funding round since April. ...
- Chamber of Commerce, Lyft, Home Depot And Others Back Facebook In Battle Over Texts
Digital News Daily, Wendy Davis - Monday, September 14, 2020
"Consumers want real-time communications from businesses: e.g., text messages about when to expect drivers; alerts about new deals or promotions; or communications with shoppers who cannot find the originally order ...
- Justice Department Backs Facebook In Fight Over Robotexts
Digital News Daily, Wendy Davis - Tuesday, September 8, 2020
The Trump administration is urging the Supreme Court to throw out a lawsuit claiming the social media company violated a federal law by sending unwanted text messages. ...
- 'The New Paper' Launches Daily Text Message News Digest
Publishers Daily, Sara Guaglione - Tuesday, September 1, 2020
Its editorial team will curate the top news stories in business, politics, the economy and global affairs. 'The New Paper' charges $5 a month, after a seven-day free trial. ...
- Attentive Launches App To Help Firms Grow Email And SMS Lists On Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Wednesday, August 26, 2020
Brands can send their data to Salesforce Marketing Cloud for cross-channel marketing, the firm says. ...
- Octane AI Raises Funds, Launches Ecommerce Quiz Builder
Email Marketing Daily, Ray Schultz - Tuesday, August 25, 2020
Shoppable Quiz helps brands target their SMS and email messages based on quiz responses, the company says. ...
- Email Falls Behind WhatsApp As Customer Request Channel: Study
Email Marketing Daily, Ray Schultz - Friday, August 21, 2020
North America has seen the biggest increase in customer tickets with 19%, Zendesk reports. ...
- SmarterHQ Unveils Tool To Help Retailers Send Inventory Alerts To Customers
Email Marketing Daily, Ray Schultz - Wednesday, August 19, 2020
Retail Brands can alert shoppers about product availability via email or push notifications, the company says. ...
- Can D2C Go Facebook-Free?: JibJab Takes The Boycott Test
Brand Insider, Steve Smith - Friday, July 31, 2020
"We're using this time to learn attribution methods and what Facebook advertising actually drives... and see what other channels we could try." ...
- NetBlaze Launches A Marketing App For Small Businesses
Email Marketing Daily, Ray Schultz - Monday, July 27, 2020
The new tool combines all activities including email marketing into one dashboard, the company says. ...
- Google Prepares To Enforce Tracking Policy In August
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 10, 2020
Google will begin enforcing a policy prohibiting the promotion of products or services marketed or targeted to track or monitor another person or their activities without their authorization. ...
- Supreme Court To Take Up Robotexting Fight
PolicyBlog, Wendy Davis - Thursday, July 9, 2020
The Supreme Court on Thursday agreed to decide whether Facebook may have violated a robotexting law by sending unwanted messages to a Montana resident. ...
- AI Concierge Platform Integrates Into Google Search, Maps, Allows Businesses To Receive Calls, Texts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
Concierge platform Numa, built on AI technology, can coordinate curbside pickup, answer missed calls, and collect contact information in an opt-in format from customers so they can be notified. ...
- Quotible And SpinCar Connect To Offer Interactive Email For Auto Dealers
Email Marketing Daily, Ray Schultz - Tuesday, June 23, 2020
Dealers can now send quotes that allow prospects to explore the vehicles they want, the companies say. ...
- Why Aren't Retailers Using Text Messaging?
Around the Net in Email, Ray Schultz - Thursday, June 11, 2020
Text is the most effective marketing channel, far exceeding email in opens. but most retail brands aren’t using it. Here’s a look at why it works. ...
- Text Happy: SMS Is Now A Close No. 2 To Email, Study Shows
Email Insider, Ray Schultz - Thursday, June 11, 2020
Over half of consumers would like to receive texts from their favorite brands. And text open rates are through the roof, Yotpo reports. ...
- Supreme Court Wrestles With Text-Messaging Law
PolicyBlog, Wendy Davis - Thursday, May 7, 2020
The Supreme Court heard arguments about whether to strike down the Telephone Consumer Protection Act, which prohibits companies from robotexting and robocalling cell phones without consumers' consent. ...
- Video, IM, Texting Drive Mobile During COVID-19 Crisis
Connected Thinking, Chuck Martin - Tuesday, March 31, 2020
Yet as mobile usage surges, email is down 18% and web browsing is down 5%, according to App Annie study. ...
- Why You Should Combine Email And SMS
Around the Net in Email, Ray Schultz - Thursday, March 19, 2020
Not all channels work well together. But email and SMS do, when combined as part of a mobile-first strategy. Here is an explanation of how to use them in tandem.&n ...
- 'People' Connects With Audience Via Text Through 'Community' Platform
Publishers Daily, Melynda Fuller - Tuesday, February 4, 2020
Debuting at the Oscars, the platform allows users to connect with the magazine's team through direct, instant conversation. ...
- Before, After And In The Middle: Consumers Cite Retail Message Choices
Email Insider, Ray Schultz - Wednesday, January 22, 2020
A study finds 35% of consumers prefer email before shopping vs. 19% who prefer text, while after purchase 49% prefer email, 24% opt for text and 27% prefer online c ...
- Is Text Next? Automotive Marketing Exec Says It Will Replace Email
Email Insider, Ray Schultz - Friday, January 17, 2020
Brian Pasch says email is an outmoded channel, and that consumers prefer texting. But is it really either-or? ...
- Supreme Court Urged To Stay Out Of Facebook Robo-Texting Battle
Digital News Daily, Wendy Davis - Friday, January 3, 2020
"Facebook asks this court to validate the practice of making robocalls to cell phones over their owners' objection," attorneys for Noah Duguid argue in a new Supreme Court filing. ...