But most consumers will opt out if they receive too many messages from a brand, Simple Texting reports. ...

Almost two-thirds of consumers have subscribed to texts from at least one business in the past year, SimpleTexting reports. ...

SRAX has debuted two new messaging features that will allow targeted email and SMS communications. ...

Most prefer email, right up to the C-suite. But mobile is emerging as a second choice, MoEngage reports. ...

The deal will close later this year, and Zipwhip will become part of Twilio's Messaging Business unit. ...

Amazon is suing dozens of affiliate marketers for allegedly impersonating the company in text messages, in order to generate fraudulent traffic. ...

Almost all shoppers have made at least one purchase on mobile in the last year. ...

HubSpot, which recently acquired the email newsletter The Hustle, will have added text and push-notification capabilities. ...

Almost all expect their spending on email, text and push to increase in 2021, MessageGears reports. ...

Fraudulent emails and texts are promising prizes to their intended victims. ...

The new products can help brands communicate in several channels, the company says. ...

Retail apparel brand Henry Rosen is using text messages, web technology and virtual appointments to connect with shoppers. Each of its 400 store clothing advisors has one appointment per day.&n ...

Text platform provider Emotive apparently wants to replace email and do away with crowded inboxes. ...

Firms that see themselves as excellent at engagement are more likely to spend more. ...

A new study shows that 70% are using texting to reach customers and employees. This is largely due to the increased use of mobile phones, and the impact of t ...

Of those who recently received physical threats, 25% say they were delivered via their personal email accounts. ...

Consumers like texts from businesses, but they didn't feel informed by political texts in 2020, Zipwhip reports. ...

The added features will allow sales and marketing teams to export contacts from their CRMs into the Salesmsg platform, giving them more time to focus on sales and marketing, t ...

New reports from Twilio SendGrid and Omnisend show big email volume increases -- and strong results. ...

With most purchases made on the spot, text is key, Sonic Drive-In VP, Digital Strategies Kim Lewis said at the Email Insider Summit on Tuesday. ...

SEMrush's report analyzes data on Google, Twitter and other platforms as well as visits, backlinks and social shares and the correlation between metrics and elements such as text length, headline ...

Kids' lists for Santa at the mall can't be aggregated. An interactive texting technology changes the story.. what if marketers could aggregate millions of texts to Santa to drive performa ...

"The campaign cannot be held liable for violating a statute that was unconstitutional when it sent text messages during the 2015-2019 class period," lawyers for the Trump campaign argue. ...

Facebook's interpretation of the Telephone Consumer Protection Act would hinder efforts to fight fraud, 37 attorneys general argue in a friend-of-the-court brief filed with the Supreme Court. ...

Text-messaging SMS platform Attentive will use the funds to build products and staff. This is its second funding round since April. ...

"Consumers want real-time communications from businesses: e.g., text messages about when to expect drivers; alerts about new deals or promotions; or communications with shoppers who cannot find the originally order ...

The Trump administration is urging the Supreme Court to throw out a lawsuit claiming the social media company violated a federal law by sending unwanted text messages. ...

Its editorial team will curate the top news stories in business, politics, the economy and global affairs. 'The New Paper' charges $5 a month, after a seven-day free trial. ...

Brands can send their data to Salesforce Marketing Cloud for cross-channel marketing, the firm says. ...

Shoppable Quiz helps brands target their SMS and email messages based on quiz responses, the company says. ...