"Enough with the bogus robotexts that try to trick consumers to share sensitive information and click on malicious links," FCC Acting Chairwoman Jessica Rosenworcel stated. ...

Walmart’s “incubation arm” Store Nº8  is rolling out a beta test of a text-to-shop offering. Previously, Walmart had a cosmetics text-to-shop service called Jet Black that ran from 2018 to 2020.  ...

Consumers welcome email messages from brands they shop with or plan to shop with. But many are also opting in for texts, Plivo Messaging reports. ...

The Cordial Cross-Channel Marketing Study set out to show how marketers should explore what motivates consumers, approaches marketers take, and how messaging strategies need to evolve to personalize experiences. ...

The majority of consumers still prefer email for brand communications. But 85% have recently received a brand text. ...

Data collected through explicit upfront consent and ongoing interaction via the under-used SMS channel could be one efficient route to building an engaged first-party digital audience as Apple's mandatory onli ...

The arrangement will allow brands to improve customer engagement with text messaging, the companies claim. ...

Responsive search ads will become the only search ad type that marketers can create or edit in standard search campaigns. ...

Most prefer email for marketing communications, with text a distant second, Treasure Data reports. ...

Keap offers a broadcast tool with built-in compliance. The company claims that email open rates have fallen. ...

But most consumers will opt out if they receive too many messages from a brand, Simple Texting reports. ...

Almost two-thirds of consumers have subscribed to texts from at least one business in the past year, SimpleTexting reports. ...

SRAX has debuted two new messaging features that will allow targeted email and SMS communications. ...

Most prefer email, right up to the C-suite. But mobile is emerging as a second choice, MoEngage reports. ...

The deal will close later this year, and Zipwhip will become part of Twilio's Messaging Business unit. ...

Amazon is suing dozens of affiliate marketers for allegedly impersonating the company in text messages, in order to generate fraudulent traffic. ...

Almost all shoppers have made at least one purchase on mobile in the last year. ...

HubSpot, which recently acquired the email newsletter The Hustle, will have added text and push-notification capabilities. ...

Almost all expect their spending on email, text and push to increase in 2021, MessageGears reports. ...

Fraudulent emails and texts are promising prizes to their intended victims. ...

The new products can help brands communicate in several channels, the company says. ...

Retail apparel brand Henry Rosen is using text messages, web technology and virtual appointments to connect with shoppers. Each of its 400 store clothing advisors has one appointment per day.&n ...

Text platform provider Emotive apparently wants to replace email and do away with crowded inboxes. ...

Firms that see themselves as excellent at engagement are more likely to spend more. ...

A new study shows that 70% are using texting to reach customers and employees. This is largely due to the increased use of mobile phones, and the impact of t ...

Of those who recently received physical threats, 25% say they were delivered via their personal email accounts. ...

Consumers like texts from businesses, but they didn't feel informed by political texts in 2020, Zipwhip reports. ...

The added features will allow sales and marketing teams to export contacts from their CRMs into the Salesmsg platform, giving them more time to focus on sales and marketing, t ...

New reports from Twilio SendGrid and Omnisend show big email volume increases -- and strong results. ...

With most purchases made on the spot, text is key, Sonic Drive-In VP, Digital Strategies Kim Lewis said at the Email Insider Summit on Tuesday. ...