"We're using this time to learn attribution methods and what Facebook advertising actually drives... and see what other channels we could try." ...

The new tool combines all activities including email marketing into one dashboard, the company says. ...

Google will begin enforcing a policy prohibiting the promotion of products or services marketed or targeted to track or monitor another person or their activities without their authorization. ...

The Supreme Court on Thursday agreed to decide whether Facebook may have violated a robotexting law by sending unwanted messages to a Montana resident. ...

Concierge platform Numa, built on AI technology, can coordinate curbside pickup, answer missed calls, and collect contact information in an opt-in format from customers so they can be notified. ...

Dealers can now send quotes that allow prospects to explore the vehicles they want, the companies say. ...

Text is the most effective marketing channel, far exceeding email in opens. but most retail brands aren’t using it. Here’s a look at why it works.  ...

Over half of consumers would like to receive texts from their favorite brands. And text open rates are through the roof, Yotpo reports. ...

The Supreme Court heard arguments about whether to strike down the Telephone Consumer Protection Act, which prohibits companies from robotexting and robocalling cell phones without consumers' consent. ...

Yet as mobile usage surges, email is down 18% and web browsing is down 5%, according to App Annie study. ...

Not all channels work well together. But email and SMS do, when combined as part of a mobile-first strategy. Here is an explanation of how to use them in tandem.&n ...

Debuting at the Oscars, the platform allows users to connect with the magazine's team through direct, instant conversation. ...

A study finds 35% of consumers prefer email before shopping vs. 19% who prefer text, while after purchase 49% prefer email, 24% opt for text and 27% prefer online c ...

Brian Pasch says email is an outmoded channel, and that consumers prefer texting. But is it really either-or? ...

"Facebook asks this court to validate the practice of making robocalls to cell phones over their owners' objection," attorneys for Noah Duguid argue in a new Supreme Court filing. ...

A recent ruling in a lawsuit involving Facebook will worsen a "scourge" of "abusive litigation" over robotexts, Business Roundtable and Chamber of Commerce argue. ...

But marketers lose out when they neglect channel and frequency preferences, Twilio finds. Among channels, email is first. ...

People who have signed in to their Google account and are searching for information can tap on a call-to-action in the brand's text ad, such as "Apply Now," to see ...

"Trump For President routinely sends text messages to wireless telephones," three Minnesota residents allege in a class-action complaint. ...

Facebook wants the Supreme Court to declare the Telehone Consumer Protection Act unconstitutional on First Amendment grounds. ...

But parts of a report from EZTexting seem based more on opinion than on original research. ...

The added channels will work without the user having to leave the chat interface, the company says. ...

"Audible's actions -- taking copyrighted works and repurposing them for its own benefit without permission -- are the kind of quintessential infringement that the Copyright Act directly forbids," seven publishers ...

College-bound young people ignore messages reminding them to submit financial aid applications, a study finds. ...

People respond more quickly to texts than they do to email, a Lunar study finds. ...

Trint is the brainchild of reporter and former foreign correspondent Jeff Kofman. He describes it as a new way to navigate audio and video, which converts spoken words into searchable, ...

Even younger people like it more, although most would welcome a text from a brand they do business with, Lunar reports. ...

The acquisition comes as 'theSkimm' deepens its offering of products and paid membership perks. ...

The study by two Toronto academics says texts are closer in "time and space" than email. ...

GoDaddy has been accused of violating the Telephone Consumer Protection Act by barraging consumers with unauthorized text messages. The man making the charge has asked the Ninth Circuit to revive ...