Salesforce has helped Adidas incorporate dynamic content into its email marketing campaigns. Here is a case study on how the brand improved its personalization.   ...

How do you stand out when launching your first retail store in New York City, the fashion capital of North America? Add to that an extremely limited budget due ...

The move enables certified advertisers to automate the process of tailoring ads to audiences by partnering with dynamic creative platforms. The three companies' platforms allow advertisers to design performance-driven Pin ...

AdSparx gives Discovery the video platform engineering capabilities for delivering personalized ads for its expanding base of D2C offerings here and internationally, says the company. ...

That increase in impressions from ads dynamically inserted in national TV network programming was down from previous years, because networks are hitting their upper limits of available inventory, says t ...

Potentially containing hundreds of thousands of products, the new unit can also be tailored based on users' interests and delivered through a range of templates. ...

In popular TV shows like "Will & Grace," "This Is Us" and "Black-ish," it wove milk into the story lines, with characters like Debra Messing's Grace dunking Oreos into ...

The Edge shelf will allow Kroger to generate new revenue by selling digital advertising space on the shelves to CPG brands, ...