- Litmus Acquires Kickdynamic, Dynamic Content Tool
Email Marketing Daily, Ray Schultz - Thursday, November 11, 2021
The purchase of Kickdynamic will allow clients to send and test personalized email at scale, Litmus says. ...
- Interactive Video Tool Could Help Marketers Update In Real Time
Email Marketing Daily, Ray Schultz - Tuesday, August 3, 2021
Idomoo's Next Generation Video Platform allows users to trigger such actions as sending an email. ...
- Algolia Valuation Reaches $2.25 Billion With $150M Series D Funding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 28, 2021
Algolia also added seven leaders to its executive suite in the last 18 months, appointing ad execs from Alfresco, Dropbox, Capgemini, Salesforce, Adobe, Twilio, and other firms. ...
- Service Helps CPGs Determine Best Email Offer Based On Price Sensitivity
Email Marketing Daily, Ray Schultz - Thursday, June 24, 2021
RevTrax helps clients place the best offer at the point of open, based on location, device and other non-PII information. ...
- Verizon Media Ad Formats Rely Heavily On Tech As It Transitions To New Parent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 1, 2021
The latest ad formats are part of a push to improve services as Verizon Media settles in with its new parent company and prepares to change its name to Yah ...
- NBCU Scales Up Peacock's Reach With New Spotlight Ad Format, Expands DAI, Contextual Offerings
Digital News Daily, Karlene Lukovitz - Friday, May 7, 2021
The ad unit allows for linear-like scale in streaming's data-driven environment by distributing an ad across the entire Peacock platform during a specific time slot. ...
- New Email Tool Features Dynamic Merchandising
Email Marketing Daily, Ray Schultz - Thursday, May 6, 2021
Creator Interactive Email allows fast deployment of emails without coding, the company says. ...
- Rapport Goes 'Live,' Makes Digital Out-of-Home Campaign Reporting Real-Time
MediaDailyNews, Joe Mandese - Thursday, April 29, 2021
One of digital out-of-home media's biggest selling points is the real-time capability of dynamically placing and updating the advertising it serves. Now, thanks to a partnership with a digital ad-monitori ...
- Google's User Experience: Most Websites Fail To Meet Requirements
Inside Performance, Laurie Sullivan - Tuesday, April 20, 2021
2021 is the year of experience for Google. YouTube doesn't seem to follow the same standard (completely), according to Searchmetrics data. ...
- Google Ads Dynamic Exclusion List And Why It's More Important Now
Inside Performance, Laurie Sullivan - Friday, April 16, 2021
Google announced it will roll out dynamic exclusion lists in Google Ads in the coming weeks that allow advertisers to automate the process of blocking a brand's ads from showi ...
- Facebook Unveils New Ad Units Tailored For Streamers
MediaDailyNews, Joe Mandese - Monday, April 5, 2021
"[Streaming] advertisers no longer have to manually create new campaigns for each individual title," said Facebook's James Smith. ...
- Microsoft Advertising Makes Static Headlines Available For Dynamic Search Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 16, 2021
Advertisers can now use static headlines in their Microsoft Advertising Dynamic Search Ads (DSAs) to specify an ad title that serves up as a URL in the page feed. DS ...
- Case Study: Salesforce Helps Adidas Send Dynamic Email Content
Around the Net in Email, Ray Schultz - Friday, January 29, 2021
Salesforce has helped Adidas incorporate dynamic content into its email marketing campaigns. Here is a case study on how the brand improved its personalization. ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign
The MediaPost Cases, Lisa Singer - Monday, January 25, 2021
How do you stand out when launching your first retail store in New York City, the fashion capital of North America? Add to that an extremely limited budget due ...
- Pinterest Creative Dynamic Certification Launches With Three Partners
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
The move enables certified advertisers to automate the process of tailoring ads to audiences by partnering with dynamic creative platforms. The three companies' platforms allow advertisers to design performance-driven Pin ...
- Discovery Buys Ad-Tech Startup In Lead-Up To 2021 Streamer Launch
Digital News Daily, Karlene Lukovitz - Wednesday, September 23, 2020
AdSparx gives Discovery the video platform engineering capabilities for delivering personalized ads for its expanding base of D2C offerings here and internationally, says the company. ...
- Canoe: Cable VOD Impressions Growth Slowed In 2019
Digital News Daily, Karlene Lukovitz - Wednesday, February 19, 2020
That increase in impressions from ads dynamically inserted in national TV network programming was down from previous years, because networks are hitting their upper limits of available inventory, says t ...
- Snap Inc Launches Dynamic Ads, Brands Can Optimize Mobile Ads At Scale
Digital News Daily, Gavin O'Malley - Thursday, October 17, 2019
Potentially containing hundreds of thousands of products, the new unit can also be tailored based on users' interests and delivered through a range of templates. ...
- Milk Makes Its Way Into The Current Food Culture
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
In popular TV shows like "Will & Grace," "This Is Us" and "Black-ish," it wove milk into the story lines, with characters like Debra Messing's Grace dunking Oreos into ...
- Advertising Coming To Connected Shelves In Grocery Stores
Connected Thinking, Chuck Martin - Tuesday, February 5, 2019
The Edge shelf will allow Kroger to generate new revenue by selling digital advertising space on the shelves to CPG brands, ...
