- Case Study: Salesforce Helps Adidas Send Dynamic Email Content
Around the Net in Email, Ray Schultz - Friday, January 29, 2021
Salesforce has helped Adidas incorporate dynamic content into its email marketing campaigns. Here is a case study on how the brand improved its personalization. ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign
The MediaPost Cases, Lisa Singer - Monday, January 25, 2021
How do you stand out when launching your first retail store in New York City, the fashion capital of North America? Add to that an extremely limited budget due ...
- Pinterest Creative Dynamic Certification Launches With Three Partners
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
The move enables certified advertisers to automate the process of tailoring ads to audiences by partnering with dynamic creative platforms. The three companies' platforms allow advertisers to design performance-driven Pin ...
- Discovery Buys Ad-Tech Startup In Lead-Up To 2021 Streamer Launch
Digital News Daily, Karlene Lukovitz - Wednesday, September 23, 2020
AdSparx gives Discovery the video platform engineering capabilities for delivering personalized ads for its expanding base of D2C offerings here and internationally, says the company. ...
- Canoe: Cable VOD Impressions Growth Slowed In 2019
Digital News Daily, Karlene Lukovitz - Wednesday, February 19, 2020
That increase in impressions from ads dynamically inserted in national TV network programming was down from previous years, because networks are hitting their upper limits of available inventory, says t ...
- Snap Inc Launches Dynamic Ads, Brands Can Optimize Mobile Ads At Scale
Digital News Daily, Gavin O'Malley - Thursday, October 17, 2019
Potentially containing hundreds of thousands of products, the new unit can also be tailored based on users' interests and delivered through a range of templates. ...
- Milk Makes Its Way Into The Current Food Culture
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
In popular TV shows like "Will & Grace," "This Is Us" and "Black-ish," it wove milk into the story lines, with characters like Debra Messing's Grace dunking Oreos into ...
- Advertising Coming To Connected Shelves In Grocery Stores
Connected Thinking, Chuck Martin - Tuesday, February 5, 2019
The Edge shelf will allow Kroger to generate new revenue by selling digital advertising space on the shelves to CPG brands, ...