As brands contemplate a post-cookie future, many rely on their own site dynamics and UX to render more, deeper first-party data. But as we discussed with Visible Wireless's Digital Marketi ...

"Retta is a great fit for the brand as she is a witty, optimistic and relatable person," Volkswagen's Kimberley Gardiner tells "Marketing Daily." ...

Email is 50 years old this year. Its resilience is so familiar that we don't even bother joking about the many "Email is Dead" eulogies. ...

Signet, the parent company of such mall stalwarts as Zale's, Kay and Jared, says the purchase is part of its ongoing transformation plan. ...

Last year, Grove introduced the third-party Plastic Working Group, working with 63 of its partner brands, sharing best practices. ...

Besides supplying New York barber shop with Harry's products, D2C brand is also donating its razors to first 1,000 who show up for a haircut. ...

4th Ave. Market is a two-year-old D2C grounded in a century-old tradition and business model. The e-retail platform for hair, beauty and personal care products for consumers of color ...

The characters featured in the tongue-in-cheek commercial represent the real-life drawbacks of other forms of birth control that Phexxi may help eliminate. ...

SmileDirect has a lot of explaining to do. The maverick D2C smile straightening product is a long, involved sell, where leads can take up to two years to convert. A ...

Constellation Brands, wholesaler of beer and wine brands, is using DTC tactics to become omnichannel. Constellation’s Jon Troutman describes the evolution.  ...

Underserved and vulnerable communities are facing transportation barriers that deny them fair access to the vaccine, according to Uber. ...

As some streaming TV platforms' "reach" levels near broadcast/cable TV network numbers, they could compete for exclusive live major sports franchise deals, with a 55% reach number of U.S. ...

The arrangement will help marketers send triggered emails and track metrics, the companies say. ...

The best ads must generate revenue and have a clear call to action. And it must be done at the lowest cost, making it difficult to get performance from Sup ...

Helix Sleep has refocused a lot of the data-driven strategy to LTV and launched several new brands, among them the AllForm sofas. ...

Alex Reed, co-founder and CMO of D2C cleaning product brand Truman's, is one of the only marketers to give an honest and nuanced answer to my cynicism about "brand love ...

Following a year of ultimate disruption, MediaPost is recognizing Claudine Patel as an All-Star for a career based on embracing disruption. As general manager of marketing for Reckitt Benckiser’s Nor ...

It has been a wild ride this year for skincare maker Urban Skin Rx and its founder/CEO Rachel Roff. The company was launched around 2010 as an extension of h ...

How many mattress brands can the world support? That is a perennial marketing question, usually aimed at the massive clutter of competing D2C brands across all categories. It seems ...

G9 Direct lets direct-response advertisers buy social-media ads from the accounts of Group Nine's brands, mainly on Facebook and Instagram. ...

Email is an essential tool for DTC businesses, helping them to drive ROI. Here are six ways to boost sales mail marketing. First, ask your audience for their preferences. ...

Named Harte Hanks' managing director to lead its new D2C ecommerce division, Drew Rayman says his experiences working on Ford's assembly line and interests in history and music helped sha ...

Nearly 25% of all first-half D2C ad impressions on TV came from five brands: Carvana, Wayfair, Grubhub, Peloton and Noom, reports iSpot.tv. ...

The pandemic has been good to some companies, including one that sells cleaning supplies directly to consumers. ...

Direct-response advertising made up 54% of podcast advertising in 2019 -- up from 52% in 2018, according to Interactive Advertising Bureau data released Monday. ...

When P&G acquired the all-natural deodorant brand Native in 2017, it saw more there than a hip, pricey deodorant for the tree-hugger demo. ...

It is hard to imagine a category more relevant to consumers during a pandemic crisis than telehealth. ...

An OTT/CTV attribution feature released by Simpli.fi this week directly measures ad effectiveness in near real-time and allows advertisers to directly attribute online browser-based conversions to their OTT/CTV campaigns, includi ...

eMarketer expects the percentage of U.S. consumers age 65+ buying online, not just browsing or searching, to rise 4.3% in 2021 to 30.2 billion. It may be critical now, giv ...

Purple began forming "cross-publisher relationships" to make media buys that include affiliate, editorial, video and more. The deals extend past network commission-based payments and CPMs into newsletters and other typ ...