- Helix: A D2C Uncovers the ROI of CRM and LTV
Brand Insider, Steve Smith - Friday, January 22, 2021
Helix Sleep has refocused a lot of the data-driven strategy to LTV and launched several new brands, among them the AllForm sofas. Director of CRM at Helix, Laur Fiatoa, tel ...
- Truman's: A Sustainable D2C Brand Needs a Sustainable Model
Brand Insider, Steve Smith - Tuesday, January 19, 2021
Alex Reed, co-founder and CMO of D2C cleaning product brand Truman's, is one of the only marketers to give an honest and nuanced answer to my cynicism about "brand love ...
- Marketing All-Star: Claudine Patel
MediaPost All Stars, Joe Mandese - Tuesday, January 5, 2021
Following a year of ultimate disruption, MediaPost is recognizing Claudine Patel as an All-Star for a career based on embracing disruption. As general manager of marketing for Reckitt Benckiser’s Nor ...
- Urban Skin Rx And The Teachable Moments Of 2020
Brand Insider, Steve Smith - Friday, October 23, 2020
It has been a wild ride this year for skincare maker Urban Skin Rx and its founder/CEO Rachel Roff. The company was launched around 2010 as an extension of h ...
- Purple's Alchemy
Brand Insider, Steve Smith - Monday, October 19, 2020
How many mattress brands can the world support? That is a perennial marketing question, usually aimed at the massive clutter of competing D2C brands across all categories. It seems ...
- Group Nine Launches Performance-Marketing Solution For D2C Brands
Publishers Daily, Sara Guaglione - Tuesday, October 6, 2020
G9 Direct lets direct-response advertisers buy social-media ads from the accounts of Group Nine's brands, mainly on Facebook and Instagram. ...
- Six Ways Email Can Help Drive D2C Sales
Around the Net in Email, Ray Schultz - Tuesday, September 29, 2020
Email is an essential tool for DTC businesses, helping them to drive ROI. Here are six ways to boost sales mail marketing. First, ask your audience for their preferences. ...
- From Ford's Assembly Line To Harte Hanks' Newly Created D2C Ecommerce Division
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 24, 2020
Named Harte Hanks' managing director to lead its new D2C ecommerce division, Drew Rayman says his experiences working on Ford's assembly line and interests in history and music helped sha ...
- D2C Brands' 1H TV Ad Impressions Up 14%, Despite 3% Ad Spend Decrease
Digital News Daily, Karlene Lukovitz - Wednesday, August 19, 2020
Nearly 25% of all first-half D2C ad impressions on TV came from five brands: Carvana, Wayfair, Grubhub, Peloton and Noom, reports iSpot.tv. ...
- Cleaning-, Health-Focused D2Cs Shine Light On Having The Right Product, Right Time
Show Daily, Nina Lentini - Tuesday, August 18, 2020
The pandemic has been good to some companies, including one that sells cleaning supplies directly to consumers. ...
- IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct Response
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Direct-response advertising made up 54% of podcast advertising in 2019 -- up from 52% in 2018, according to Interactive Advertising Bureau data released Monday. ...
- P&G Goes Native: D2C Deodorant Tests New Paths To Brand Building
Brand Insider, Steve Smith - Friday, July 3, 2020
When P&G acquired the all-natural deodorant brand Native in 2017, it saw more there than a hip, pricey deodorant for the tree-hugger demo. ...
- Ro Learns To Sell Telehealth By Not Selling Telehealth
Brand Insider, Steve Smith - Friday, June 12, 2020
It is hard to imagine a category more relevant to consumers during a pandemic crisis than telehealth. ...
- Simpli.fi Launches Attribution For OTT/CTV Advertisers
Digital News Daily, Laurie Sullivan - Thursday, March 19, 2020
An OTT/CTV attribution feature released by Simpli.fi this week directly measures ad effectiveness in near real-time and allows advertisers to directly attribute online browser-based conversions to their OTT/CTV campaigns, includi ...
- Search, Ecommerce Could Save Retail During Coronavirus
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 16, 2020
eMarketer expects the percentage of U.S. consumers age 65+ buying online, not just browsing or searching, to rise 4.3% in 2021 to 30.2 billion. It may be critical now, giv ...
- Purple Personalizes Ads Through Rakuten's Affiliate Network, 'Cross-Publisher Relationships'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 2, 2020
Purple began forming "cross-publisher relationships" to make media buys that include affiliate, editorial, video and more. The deals extend past network commission-based payments and CPMs into newsletters and other typ ...
- GroupM: DTC Sector Growth Is Slowing
Digital News Daily, Gavin O'Malley - Monday, February 24, 2020
After studying an assortment of larger DTC businesses, GroupM estimates the market experienced 22% growth in 2019, which was down from 32% growth in 2018 and 41% growth n 2 ...
- Mobile Gamers Prefer To Shop Directly From A Brand
Around the Net in IoT, Chuck Martin - Wednesday, February 19, 2020
The majority of mobile gamers would rather shop directly from a brand than through a third-party retailer, according to a new survey. ...
- Case Study: Bloomscape Creates Conversations With Content
MediaPost Connect, Nina Lentini - Tuesday, January 21, 2020
"Put yourself in the customer's shoes and consider the roadblocks, pain points, and motivations at each stage of the journey -- paying close attention to the transitions between each sta ...
- Big Brands, Online Startups Share Retail Shelves
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 12, 2019
America’s love affair with online shopping shows no signs of cooling off. But when it comes to some items, like household and toiletries, traditional shopping still holds appeal. “More th ...
- Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 5, 2019
Data released Thursday suggests consumers increasingly click on affiliate links as automation turns the channel into a performance powerhouse. Publishers have realized that ecommerce is a critical piece to increa ...
- Bloomscape Creates Two-way Conversations With Content
The MediaPost Cases, Nina Lentini - Thursday, November 21, 2019
"Put yourself in the customer's shoes and consider the roadblocks, pain points, and motivations at each stage of the journey -- paying close attention to the transitions between each sta ...
- ANA, Pharmas Ask Court To Uphold Block On Prescription-Price Disclosure Mandate
Digital News Daily, Wendy Davis - Thursday, November 14, 2019
The ANA and pharmaceutical companies write that the HHS rule amounts to "agency overreach, plain and simple." ...
- D2C Issues A Creative Wakeup Call -- Can You Hear It?
MAD, John Trahar - Monday, November 11, 2019
More than most retail brands, D2C brands rely on connecting with people on all kinds of platforms with messages that inspire immediate action. ...
- Haven Life Banks On Partnership With Amazon's FireTV
Show Daily, Nina Lentini - Thursday, October 24, 2019
Nearly all of its prospect audience is matched to Amazon's, giving it up to 75% penetration on FireTV. For its part, Amazon has been able to pick up additional audien ...
- Hubble Contacts Even Sells Its Competitors' Brands
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Dan Rosen, Marketing Ad Creative Director, said the company did so to gain access to data about what people are interested in buying so that it can move forward eventual ...
- The 168-Year-Old DTC Startup
Show Daily, Nina Lentini - Monday, August 26, 2019
The move to 1:1 marketing has paid off for Haven Life, which was purchased by Mass Mutual a decade ago and launched in 2015. ...
- Amazon Goes After Stitch Fix
D2C FYI, Sarah Mahoney - Monday, August 5, 2019
It just announced Personal Shopper by Prime Wardrobe -- which, like Stitch Fix, sends subscribers a curated box of clothing choices every month. ...
- Why Christmas Crunch For D2C TV Buyers Really Comes in August
Marketing D2C Weekly, Brad Geving - Monday, August 5, 2019
Here's what first-time TV buyers need to know -- whether goal is driving traffic to pop-up shop or alerting shoppers to key shipping dates, ...
- McLaren Automotive Launches Eyewear Collection
Marketing Daily, Tanya Gazdik - Thursday, June 27, 2019
McLaren designers worked with French optical specialist L'Amy Group to create the collection, which includes core, premium and bespoke groups. ...