An OTT/CTV attribution feature released by Simpli.fi this week directly measures ad effectiveness in near real-time and allows advertisers to directly attribute online browser-based conversions to their OTT/CTV campaigns, including ...

eMarketer expects the percentage of U.S. consumers age 65+ buying online, not just browsing or searching, to rise 4.3% in 2021 to 30.2 billion. It may be critical now, given ...

Purple began forming "cross-publisher relationships" to make media buys that include affiliate, editorial, video and more. The deals extend past network commission-based payments and CPMs into newsletters and other types ...

After studying an assortment of larger DTC businesses, GroupM estimates the market experienced 22% growth in 2019, which was down from 32% growth in 2018 and 41% growth n 2 ...

The majority of mobile gamers would rather shop directly from a brand than through a third-party retailer, according to a new survey. ...

"Put yourself in the customer's shoes and consider the roadblocks, pain points, and motivations at each stage of the journey -- paying close attention to the transitions between each sta ...

America’s love affair with online shopping shows no signs of cooling off. But when it comes to some items, like household and toiletries, traditional shopping still holds appeal. “More than ...

Data released Thursday suggests consumers increasingly click on affiliate links as automation turns the channel into a performance powerhouse. Publishers have realized that ecommerce is a critical piece to increase ...

"Put yourself in the customer's shoes and consider the roadblocks, pain points, and motivations at each stage of the journey -- paying close attention to the transitions between each sta ...

The ANA and pharmaceutical companies write that the HHS rule amounts to "agency overreach, plain and simple." ...

More than most retail brands, D2C brands rely on connecting with people on all kinds of platforms with messages that inspire immediate action. ...

Nearly all of its prospect audience is matched to Amazon's, giving it up to 75% penetration on FireTV. For its part, Amazon has been able to pick up additional audience ...

Dan Rosen, Marketing Ad Creative Director, said the company did so to gain access to data about what people are interested in buying so that it can move forward eventually ...

The move to 1:1 marketing has paid off for Haven Life, which was purchased by Mass Mutual a decade ago and launched in 2015. ...

It just announced Personal Shopper by Prime Wardrobe -- which, like Stitch Fix, sends subscribers a curated box of clothing choices every month. ...

Here's what first-time TV buyers need to know -- whether goal is driving traffic to pop-up shop or alerting shoppers to key shipping dates, ...

McLaren designers worked with French optical specialist L'Amy Group to create the collection, which includes core, premium and bespoke groups. ...

"Far from promoting transparency and improved decision-making, therefore, the rule would instead force pharmaceutical companies to mislead tens of millions of Americans about the price they would actually pay for ...

Some 125 companies have increased spending by 60% ($1.4 billion) in 2018 over 2017, totaling $3.8 billion on TV in 2018, per the VAB. ...

Selling TV shows to other competitive networks, stations and platforms is about to get complicated. This results from selling and licensing TV content. Will consumers care? ...

'The Spruce,' which counts nearly 30 million monthly visitors, worked with KILZ to curate a line based on the team's design expertise and trend-spotting prowess. ...

Hubble Contacts co-founder Jesse Horwitz is skeptical about digital voice. "The younger you go [demographically], the more they text. They don't want to talk to machines if they don't want ...

Hershey has an audience strategy that is data- and customer-first. As Ashlee Carlisle, Media Audience Strategy & Activation, The Hershey Company, put it, "We make a product -- candy, gum ...

MALAGA, SPAIN -- Roundtable discussions among some of the world's leading marketers, agencies, media and data analysts at the I-COM Data Summit exposed tensions between the business goals of each ...

Fox's strategy is in stark contrast to many competitors. It does not see DTC as a profitable venture. ...

As you might expect, Hershey has a sweet spot within its audience strategy. And that is the trio of a singular view of its consumer, bringing business upfront and finding ...

"Search helps us because of our positioning. Paid shopping makes perfect sense. We're cheaper than most of the competition," Thrive Senior Marketing Manager Killian Aubert said, allowing the brand to ...

TV "allows us to convey the tactile quality of the product as well as the visual aesthetic of the brand," says company's CMO. ...

While competitors Disney and WarnerMedia plan their own branded streaming services, Discovery is laying the groundwork for a two-pronged approach to streaming. The "Go" strategy is built around apps that ...

DTC consumers spend 13 hours per week watching live or on-demand streaming TV -- 70% more vs. time spent on social media. ...