How many mattress brands can the world support? That is a perennial marketing question, usually aimed at the massive clutter of competing D2C brands across all categories. It seems to ...

G9 Direct lets direct-response advertisers buy social-media ads from the accounts of Group Nine's brands, mainly on Facebook and Instagram. ...

Email is an essential tool for DTC businesses, helping them to drive ROI. Here are six ways to boost sales mail marketing. First, ask your audience for their preferences. ...

Named Harte Hanks' managing director to lead its new D2C ecommerce division, Drew Rayman says his experiences working on Ford's assembly line and interests in history and music helped shape ...

Nearly 25% of all first-half D2C ad impressions on TV came from five brands: Carvana, Wayfair, Grubhub, Peloton and Noom, reports iSpot.tv. ...

The pandemic has been good to some companies, including one that sells cleaning supplies directly to consumers. ...

Direct-response advertising made up 54% of podcast advertising in 2019 -- up from 52% in 2018, according to Interactive Advertising Bureau data released Monday. ...

When P&G acquired the all-natural deodorant brand Native in 2017, it saw more there than a hip, pricey deodorant for the tree-hugger demo. ...

It is hard to imagine a category more relevant to consumers during a pandemic crisis than telehealth. ...

An OTT/CTV attribution feature released by Simpli.fi this week directly measures ad effectiveness in near real-time and allows advertisers to directly attribute online browser-based conversions to their OTT/CTV campaigns, including ...

eMarketer expects the percentage of U.S. consumers age 65+ buying online, not just browsing or searching, to rise 4.3% in 2021 to 30.2 billion. It may be critical now, given ...

Purple began forming "cross-publisher relationships" to make media buys that include affiliate, editorial, video and more. The deals extend past network commission-based payments and CPMs into newsletters and other types ...

After studying an assortment of larger DTC businesses, GroupM estimates the market experienced 22% growth in 2019, which was down from 32% growth in 2018 and 41% growth n 2 ...

The majority of mobile gamers would rather shop directly from a brand than through a third-party retailer, according to a new survey. ...

"Put yourself in the customer's shoes and consider the roadblocks, pain points, and motivations at each stage of the journey -- paying close attention to the transitions between each sta ...

America’s love affair with online shopping shows no signs of cooling off. But when it comes to some items, like household and toiletries, traditional shopping still holds appeal. “More than ...

Data released Thursday suggests consumers increasingly click on affiliate links as automation turns the channel into a performance powerhouse. Publishers have realized that ecommerce is a critical piece to increase ...

"Put yourself in the customer's shoes and consider the roadblocks, pain points, and motivations at each stage of the journey -- paying close attention to the transitions between each sta ...

The ANA and pharmaceutical companies write that the HHS rule amounts to "agency overreach, plain and simple." ...

More than most retail brands, D2C brands rely on connecting with people on all kinds of platforms with messages that inspire immediate action. ...

Nearly all of its prospect audience is matched to Amazon's, giving it up to 75% penetration on FireTV. For its part, Amazon has been able to pick up additional audience ...

Dan Rosen, Marketing Ad Creative Director, said the company did so to gain access to data about what people are interested in buying so that it can move forward eventually ...

The move to 1:1 marketing has paid off for Haven Life, which was purchased by Mass Mutual a decade ago and launched in 2015. ...

It just announced Personal Shopper by Prime Wardrobe -- which, like Stitch Fix, sends subscribers a curated box of clothing choices every month. ...

Here's what first-time TV buyers need to know -- whether goal is driving traffic to pop-up shop or alerting shoppers to key shipping dates, ...

McLaren designers worked with French optical specialist L'Amy Group to create the collection, which includes core, premium and bespoke groups. ...

"Far from promoting transparency and improved decision-making, therefore, the rule would instead force pharmaceutical companies to mislead tens of millions of Americans about the price they would actually pay for ...

Some 125 companies have increased spending by 60% ($1.4 billion) in 2018 over 2017, totaling $3.8 billion on TV in 2018, per the VAB. ...

Selling TV shows to other competitive networks, stations and platforms is about to get complicated. This results from selling and licensing TV content. Will consumers care? ...

'The Spruce,' which counts nearly 30 million monthly visitors, worked with KILZ to curate a line based on the team's design expertise and trend-spotting prowess. ...