- Poshmark Pops With Public Offering
D2C FYI, Sarah Mahoney - Monday, January 18, 2021
The stock price for the ecommerce reseller more than doubled in its initial public offering, ...
- Media All-Star: Gene Turner
MediaPost All Stars, Joe Mandese - Tuesday, January 5, 2021
When Gene Turner began his ad agency career, he started on the conventional route as a media buyer at McCann-Erickson, negotiating advertising deals for big consumer marketers like Sony Picture ...
- Truman's: A Sustainable D2C Brand Needs a Sustainable Model
Brand Insider, Steve Smith - Tuesday, January 19, 2021
Alex Reed, co-founder and CMO of D2C cleaning product brand Truman's, is one of the only marketers to give an honest and nuanced answer to my cynicism about "brand love ...
- CES: NBCU Aims For Big Digital Commerce Marketplace
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Amidst a potential $50 billion digital commerce marketplace, NBCUniversal says its shopping-connected TV content continues to enjoy big gains. ...
- Nielsen Launches Theatrical VOD Measurement, Cites Pandemic's Direct-To-Consumer Shift
MediaDailyNews, Joe Mandese - Tuesday, January 12, 2021
Nielsen today announced the launch of a new service measuring viewing to theatrical films released direct-to-consumers via streaming services. Speaking at the CES conference, the Nielsen execs said the n ...
- Marketing All-Star: Claudine Patel
MediaPost All Stars, Joe Mandese - Tuesday, January 5, 2021
Following a year of ultimate disruption, MediaPost is recognizing Claudine Patel as an All-Star for a career based on embracing disruption. As general manager of marketing for Reckitt Benckiser’s Nor ...
- Halsey Launches D2C Cosmetics Brand
D2C FYI, Sarah Mahoney - Monday, January 11, 2021
Indie-pop princess Halsey's entry into the celebrity beauty fray is called About Face. ...
- Hot Brands, 2021: The RealReal Redefines Luxury
D2C FYI, Sarah Mahoney - Monday, December 28, 2020
The chic secondhand e-tailer's fortunes are rising fast, not just among discerning young affluents, but Wall Street watchers as well. ...
- For Safer Holidays, Amazon Recruits 'Granfluencers'
Marketing Daily, Sarah Mahoney - Wednesday, December 23, 2020
The idea is to showcase the Amazon Echo and ways families can use it for impromptu drop-in visits. ...
- Pier 1 Trades Bricks for Clicks As D2C Pure Play
Brand Insider, Steve Smith - Wednesday, December 23, 2020
After the chain's closure, new owner REV had only weeks to turn the brick-and-mortar experience into Web pages and buy buttons. ...
- Direct Sales Continue To Power Nike's Recovery
D2C FYI, Sarah Mahoney - Monday, December 21, 2020
Fueled by intriguing digital offers like its SNKRS app, digital sales at brand Nike soared 84%. ...
- Vital Proteins' New Chief Creative Officer: Collagen Enthusiast Jennifer Aniston
CPG FYI, Steve Ellwanger - Friday, December 18, 2020
Aniston joined company as chief creative officer, and is the persona front and center in its first television campaign. ...
- Back Off, Aunt Linda! SimpliSafe Offers Social Distancing Sweater
Marketing Daily, Sarah Mahoney - Tuesday, December 15, 2020
"We wanted to find a way to grow brand awareness with a little bit of light-heartedness," says company's creative director. ...
- Pandora Thrives with a Full Funnel Approach to E-commerce
The MediaPost Cases, Lisa Singer - Wednesday, January 6, 2021
What happens when a retailer's business model is completely upended, and they need to transform a marketing plan that once drove foot traffic into one that effectively drives digital custom ...
- Mirror, Mirror: Lululemon Polishes Its Swing At Peloton
D2C FYI, Sarah Mahoney - Monday, December 14, 2020
Lululemon is now selling Mirror, its $1,500 home workout device, in 18 Lululemon stores, as well as direct-to-consumer. ...
- Fox Corp.: Tubi Ad Revenues Poised To Eclipse Broadcast Network's
MediaDailyNews, Joe Mandese - Friday, December 11, 2020
Revenues for free, ad-supported video-on-demand streaming service Tubi have doubled since Fox acquired it earlier this year, and its ad sales are growing so fast that Fox's top financial executi ...
- FTC Wants P&G To Back Off Buying Women's Razor Brand Billie
Marketing Daily - Top of the News, P.J. Bednarski - Thursday, December 10, 2020
The complaint alleges the proposed acquisition would "eliminate growing competition that benefits consumers." ...
- Winc Wine Site Is Growing Under Influencers' Power
Marketing Daily, P.J. Bednarski - Tuesday, December 8, 2020
Winc exec: "Influencer became the perfect channel to broadcast to people all going through the same thing at the same tiime." ...
- AT&T Chief Implies Direct-To-Consumer Is The Ultimate Window, But Will Remain Flexible
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2020
The future of movie marketing has changed fundamentally, requiring more "flexibility" and hedging, but the ultimate window is the one with the end-user, AT&T CEO John Stankey said this mornin ...
- 'Ya Filthy Animal': BarkBox Gets Nostalgic For Holidays
D2C FYI, Sarah Mahoney - Monday, December 7, 2020
'Tis the season to gift pooches: Subscription service BarkBox offers a box full of Peanuts-themed treats and toys. ...
- Discovery+ To Launch Jan. 4, Verizon Deal Looks To Add Millions Of Subscribers
Television News Daily, Wayne Friedman - Wednesday, December 2, 2020
The long-awaited direct-to-consumer, streaming effort will get a boost of "millions" of subscribers at its Jan. 4 launch through a deal with Verizon that offers free access of up ...
- Serta Follows Scientist Sheep Deeper Into D2C
D2C FYI, Sarah Mahoney - Monday, November 30, 2020
The ongoing rise of D2C mattress brands, including Serta acquisition Tuft & Needle, is behind the shift in the 90-year-old brand's strategies. ...
- Behind Fila's Move To Content-Rich Personalization
D2C FYI, Sarah Mahoney - Monday, November 23, 2020
As more retailers close their doors, Fila finds that "selling direct needs to become the main character in the story now." ...
- Magnite CTV Ad Revenues Up 51% In Q3, Sees Growth In D2C, Tech, CPG, Auto, Retail
Television News Daily, Wayne Friedman - Wednesday, November 18, 2020
Key ad categories -- automotive, retail, technology, CPG and D2C -- helped grow CTV revenue, Magnite says. Its Q3 results represent the combined performance of Rubicon Project and Telaria ...
- Analytics Firm Touts Next-Day Returns For Linear, Streaming TV
Television News Daily, Wayne Friedman - Tuesday, November 17, 2020
Data and analytics company Tatari is starting up an automated next-day metric to tabulate return on advertising spend (ROAS) for linear and streaming TV buys. ...
- Simpli.fi Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 17, 2020
The feature enables advertisers to track purchase price and order ID data to attribute performance such as return on ad spend. ...
- Farfetch Gains On Luxury 'Paradigm Shift' To Ecommerce
D2C FYI, Sarah Mahoney - Monday, November 16, 2020
"What we are seeing is the acceleration of the secular trend of online adoption in luxury -- an industry that is still very under-penetrated," says CEO. ...
- Dangerously In Love: What To Expect From The Peloton/Beyonce 'Homecoming' Hookup
Marketing Daily - Top of the News, Sarah Mahoney - Friday, November 13, 2020
Peloton, already riding high on the pandemic trend of home workouts, is banking on the drawing power of an icon with its new Beyonce partnership. ...
- Pet Adoption Boom Inspires New D2C Dog Food Bezzie
MAD, Steve McClellan - Wednesday, November 11, 2020
Burns Group worked with the client on the positioning, name, brand identity including logo, color palette, typography, and packaging. ...
- GroupM's Wieser On The Upside Of A Pandemic
MediaDailyNews, Joe Mandese - Tuesday, November 10, 2020
Significant unintended benefits for marketers have been the adoption of "slow-walking" programs already in place, and encouragement of innovation. ...
