- D2C Shopping Service Klarna Taps Swedish Roots In New U.S. Campaign
Marketing Daily, Steve Ellwanger - Wednesday, July 8, 2020
The campaign features videos that transform footage from past Swedish films and television shows into new and comically weird stories. ...
- Walmart+ Ready To Take On Amazon Prime
Marketing Daily, Sarah Mahoney - Wednesday, July 8, 2020
Walmart+, the long-rumored challenger to Amazon's Prime service, will launch this month, priced at $98 per year, according to reports. ...
- Brooklinen Says Testing, Learning, Small Steps In Email Personalization Really Add Up
Show Daily, Nina Lentini - Thursday, July 9, 2020
Find the right message, and target consumers based on what they're looking at on your website, said company's director of email and retention. ...
- Outdoor Voices Can Bounce Back, Be Profitable, Says New Chairwoman
D2C FYI, Sarah Mahoney - Monday, July 6, 2020
Ashley Merrill, joining Outdoor Voices as chairman and taking an investment stake, believes in company's "Get the world moving" mission. ...
- P&G Goes Native: D2C Deodorant Tests New Paths To Brand Building
Brand Insider, Steve Smith - Friday, July 3, 2020
When P&G acquired the all-natural deodorant brand Native in 2017, it saw more there than a hip, pricey deodorant for the tree-hugger demo. ...
- Madison Reed's Launch Skirts Men's Hair Hang-Ups
Marketing Daily, Sarah Mahoney - Wednesday, July 1, 2020
Turns out guys aren't just ultra-bashful about coloring their hair; they also have a little shame about the quality of DIY hair dye. ...
- Skullcandy's Content-to-Commerce Journey Gets Shorter By The Year
Show Daily, Nina Lentini - Tuesday, June 30, 2020
On the first day of MediaPost's TV & Video Insider Summit, we heard from Skullcandy CMO Jessica Klodnicki, who outlined how the brand developed a successful content-to-commerce model. ...
- Cigna + Oscar Partner For Small-Biz Insurance Solutions
D2C FYI, Sarah Mahoney - Monday, June 29, 2020
In one study, 66% of small-business owners say COVID-19 means they're giving health coverage a higher priority in their budget. ...
- Sephora Debuts Social Shopping With Instagram
Marketing Daily, Sarah Mahoney - Friday, June 26, 2020
The beauty retailer has some 20 million Instagram followers and says the new checkout includes 80 brands, including Drunk Elephant and Milk Makeup. ...
- Arkay Beverages' Grattagliano On Zero-Proof Spirits, 'Sober Bars'
CPG FYI, Steve Ellwanger - Friday, June 26, 2020
Grattagliano -- a perfumer before pioneering zero-proof beverages -- discusses recreating the taste of alcohol, explains why Arkay went strictly D2C. ...
- Nike Says Pandemic Powering Digital Transformation
Marketing Daily, Sarah Mahoney - Thursday, June 25, 2020
The Beaverton, Oregon-based company says that even as physical retail reopens, strong ecommerce trends are continuing. ...
- Despite Ecommerce Gains, Pandemic Not So Kind To D2C Brands
D2C FYI, Sarah Mahoney - Monday, June 22, 2020
An intriguing new study finds pet care and fitness are the only two D2C categories living up to past performance levels. ...
- Ulta Expands With Credo's 'Clean Beauty' Offers
Marketing Daily, Sarah Mahoney - Friday, June 19, 2020
The two retailers will partner, with products from eight different brands curated by Credo available through Ulta. ...
- With Influencers And OTT, Tula's Strategy Soothes The Savage Sales Crisis
Brand Insider, Steve Smith - Friday, June 19, 2020
The company's online sales even made up for its lost brick-and-mortar sales at premium retailers like Ulta. ...
- Shutterfly Takes Kids' 'Thank You' Creations To Next Level
Marketing Daily, Sarah Mahoney - Thursday, June 18, 2020
Shutterfly is featuring children's thank-you drawings in out-of-home installations in a new campaign, kicking off in New York City's Times Square and Grand Central. ...
- Rebuilding The Shopping Experience With Custom Service
Marketing Insider, Melanie Travis - Wednesday, June 17, 2020
Tips for creating a brand experience that sticks. For one: Make your customer service team your product experts. ...
- Truman Repackages Cleaning Solutions With A Surprising Focus On Customer Service
The MediaPost Cases, Nina Lentini - Wednesday, June 17, 2020
"We wanted to do something D2C, and as we studied the landscape, we felt cleaning was one area that was overdue for disruption." ...
- AmazonBasics Ranking Among Top-Performing Brands Like Nike, Adidas, iFit
Inside Performance, Laurie Sullivan - Tuesday, June 16, 2020
Six product categories have seen exceptional growth on Amazon during COVID-19, according to data released this week. Here's the list. ...
- Native Salutes Armpits As 'The Home Base Of Hugs'
D2C FYI, Sarah Mahoney - Monday, June 15, 2020
"The armpit is the most under-appreciated part of the body," says Vineet Kumar, CEO of the Procter & Gamble-owned personal care brand. ...
- Stitch Fix's 'Direct Buy' Option Gains Traction
Marketing D2C Weekly, Sarah Mahoney - Monday, June 15, 2020
Company's new approach offers customers the chance to buy items directly rather than as part of a curated style "fix." ...
- Ro Learns To Sell Telehealth By Not Selling Telehealth
Brand Insider, Steve Smith - Friday, June 12, 2020
It is hard to imagine a category more relevant to consumers during a pandemic crisis than telehealth. ...
- Impossible Foods Launches D2C Site For Plant-Based Burgers
Marketing Daily, Steve Ellwanger - Monday, June 8, 2020
"Shelter-in-place and social distancing restrictions altered our buying and eating habits and many of these changes are permanent," says company prez. ...
- Two Brands On Amazon + COVID Crisis Hits = Different Outcomes
Show Daily, Nina Lentini - Tuesday, June 9, 2020
Two brands that rely on Amazon for sales told their stories at our Search & Performance Insider Summit online on Tuesday. Each had a different experience. ...
- SimpliSafe Surges, Gets Ready For More Robbert
D2C FYI, Sarah Mahoney - Monday, June 8, 2020
The company has big plans for Robbert Larson, its masked spokesman, and says sales of its security systems are up 50%. ...
- NerdWallet Pivots To Help Customers Weather A Financial Crisis
Show Daily, Nina Lentini - Monday, June 8, 2020
The D2C financial services platform explains its marketing strategy during the COVID-19 pandemic. ...
- Poshmark's Savvy Signals New Gig Spirit
D2C FYI, Sarah Mahoney - Monday, June 1, 2020
New feature Posh Stories lets people share short-form, shoppable videos, adding photos directly into the app. ...
- 'Everybody's Watching': Nuts.com Turns To TV Ads
D2C FYI, Sarah Mahoney - Tuesday, May 26, 2020
For D2C brands, the pandemic-driven decrease in TV costs is "dramatically changing the risk profile," says Chuck Hengel, CEO of Marketing Architects. ...
- In New TV Ads, Mercari Opts For Upbeat
Marketing Daily, Sarah Mahoney - Friday, May 22, 2020
Recommerce platform's ads show people virtually high-fiving as they make money getting rid of hand mixers, basketballs and video game consoles. ...
- Wldkat Skincare Launch Leverages Influencers In Their 'Natural Habitat'
Marketing Daily, Steve Ellwanger - Thursday, May 21, 2020
GenZ social influencers' "Natural Habitat" campaign output now inhabits Wldkat's channels on Instagram and Facebook. ...
- Delta Had Its Song --- Was Jet.com Walmart's Song?
Media Insider, Dave Morgan - Thursday, May 21, 2020
This global pandemic is delivering a massive silver lining for Walmart -- and it seems to have finally found its footing in ecommerce. ...
