- Nike's Work-Out-At-Home Apps Boost Revenues
Marketing Daily, Sarah Mahoney - Wednesday, March 25, 2020
Apps offering workout-at-home coaching saw an 80% increase in China during the quarter, leading the company to extend such offerings here in the U.S. ...
- Harry's Shave Co. Wants To Help Guys Keep Minds In Good Shape, Too
Marketing Daily, P.J. Bednarski - Tuesday, March 24, 2020
Harry's supports a few nonprofit partners, including the Crisis Text Line, a 24/7 service. ...
- D2C Brands Brace For Hard-Knocks Lessons
D2C FYI, Sarah Mahoney - Monday, March 23, 2020
The party of big investor cash raises and soaring valuations is facing its own kind of quarantine. ...
- Founder's Spotlight: Honeypot CEO 'Grateful' For Hate Mail Pushback
D2C FYI, Sarah Mahoney - Monday, March 16, 2020
Target's national TV spot on Honeypot first generated hateful responses -- but then company fans and new supporters took charge. ...
- Athletic Apparel Company Once Deemed 'Next Lululemon' Implodes
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 12, 2020
The swift downfall of Instagram-friendly outdoors apparel company Outdoor Voices, which had a young and unexperienced founder, provides lessons for entrepreneurs. “The shake-up has highlighted the generational friction that can ...
- Balancing Retail With D2C, Purple Crushes Expectations
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2020
The mattress company just posted stellar quarterly results, with fourth-quarter revenues climbing 58% to $124.3 million. ...
- Discovery Taps Google Exec For D2C Streaming Push
Digital News Daily, Karlene Lukovitz - Tuesday, March 10, 2020
As CFO for Discovery's D2C business, Neil Chugani -- previously EMEA CFO for Google and YouTube -- will work with Discovery Global D2C CEO Peter Faricy to formulate and implement ...
- With Rage Against Robinhood, Fintech Loses Some Cool
D2C FYI, Sarah Mahoney - Monday, March 9, 2020
Stock trading start-up Robinhood had a meltdown due to market volatility. The two-day shutdown meant its 10 million customers couldn't trade at all. ...
- Misfits' D2C Ambition To End Food Waste
D2C FYI, Sarah Mahoney - Monday, March 2, 2020
With its weird potatoes and misshapen parsnips from organic growers, "we're building a modern brand that's about both convenience and sustainability." ...
- WarnerMedia Restructures Content Acquisition Under Quigley
Digital News Daily, Karlene Lukovitz - Tuesday, February 25, 2020
The new structure has two groups, both reporting to EVP Michael Quigley: one for HBO Max, one for the entertainment networks. ...
- Cashierless Amazon Go Grocery Making Its Debut In Seattle
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 25, 2020
"Amazon hopes the grocery store will serve as a showcase for its technology as it seeks to sell its system to other businesses," says a report. ...
- Founder Spotlight: MINDD Bras Support Large-Breasted Women
D2C FYI, Sarah Mahoney - Monday, February 24, 2020
"What Lululemon did for yoga pants, MINDD will do for bras," says Helena Kaylin. ...
- Blue Apron May Be For Sale: Even Slashed Ad Spend Can't Slow Losses
Marketing Daily, Sarah Mahoney - Thursday, February 20, 2020
Analyst: "It's an indication the meal-kit market, valued at somewhere between $2.5 billion to $4.6 billion, has peaked." ...
- Stitch Fix Adds Direct Buying; No Rush For New CMO
D2C FYI, Sarah Mahoney - Monday, February 17, 2020
The new program, Shop Your Looks, lets customers browse and buy clothing outside their regular "fix" of five items. ...
- How Can D2C Brands Stand Out?
Around the Net In Brand Marketing, Phyllis Fine - Monday, February 10, 2020
The D2C space is so crowded that "new businesses are formed every day, each claiming to offer something unique. But many of these businesses seem similar to past ones, or ...
- Harry's In Limbo: What A Failed Merger Means For D2C Brands
D2C FYI, Sarah Mahoney - Monday, February 10, 2020
It may be difficult to build a D2C brand that consumers love, but it's even harder to make money doing it. ...
- Disney's ESPN, ABC See Advertising Revenue Declines In Q4
Television News Daily, Wayne Friedman - Wednesday, February 5, 2020
Despite positive financial metrics for its streaming business, Disney's traditional legacy business shows continuing signs of weak results, with another drop in subscribers for its cable channels -- down 4.5%, ...
- FTC Wants To Stop Edgewell's Acquisition Of Harry's
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 4, 2020
FTC charges "the loss of Harry's as an independent competitor would remove a critical disruptive rival that has driven down prices and spurred innovation." ...
- Casper IPO Stymied By Suppliers With 'Divided Loyalties'?
Around the Net In Brand Marketing, Phyllis Fine - Monday, February 3, 2020
“Casper Sleep is facing uncomfortable questions as it prepares to go public — including the fact that it doesn’t make its own mattresses,” notes a New York Post article. One ...
- No New Hoodies? What's Up With Fashion Resale Trend
Around the Net In Brand Marketing, Phyllis Fine - Monday, February 3, 2020
"Instead of buying new hoodies... shoppers will turn to secondhand clothes for more individual looks," notes fashion maven Virgil Ablohn (artistic director for men at Louis Vuitton, for one title) in ...
- Will Nordstrom Add Anything New With Its Used-Clothes Model?
D2C FYI, Sarah Mahoney - Monday, February 3, 2020
Nordstrom's introduction of See You Tomorrow may have some built-in style advantages -- maybe even enough to ease some of re-commerce's biggest problems. ...
- Everything Is Now D2C
MAD London, James Shepherd - Monday, February 3, 2020
It's not just disruptors that are adopting direct-to-consumer (D2C) propositions -- the giants are beginning to see potential in closer relationships. ...
- FTC May Hold Up Harry's Deal
Around the Net In Brand Marketing, Phyllis Fine - Monday, January 27, 2020
Will Schick owner Edgewell Personal Care actually get to buy D2C shaving startup Harry's? "Lawyers with the Federal Trade Commission continue to raise concerns about the tie-up despite months of ...
- FabFitFu Hires First CMO: Former Netflix Exec
Around the Net In Brand Marketing, Phyllis Fine - Monday, January 27, 2020
FabFitFu, a lifestyle-driven subscription box and
membership company, has hired its first CMO: Louisa Wee, formerly at Nextflix, where she was she was a vice
president, overseeing strategy and analysis. ...
- Secondhand Saturation: D2C's Circular Advantage
D2C FYI, Sarah Mahoney - Monday, January 27, 2020
Resale isn't a trend anymore. It's the way young consumers insist on shopping. ...
- Case Study: Bloomscape Creates Conversations With Content
MediaPost Connect, Nina Lentini - Tuesday, January 21, 2020
"Put yourself in the customer's shoes and consider the roadblocks, pain points, and motivations at each stage of the journey -- paying close attention to the transitions between each sta ...
- WarnerMedia Entertainment Taps Idell As Research Chief
Television News Daily, Wayne Friedman - Tuesday, January 21, 2020
Cheryl Idell will oversee the "functional" areas of research across WarnerMedia Entertainment: viewership, content, strategic market research, insights and analytics. ...
- Away Taps Law Firm To Dispute Alleged 'Toxic Work Environment' Article
Around the Net In Brand Marketing, Phyllis Fine - Sunday, January 19, 2020
D2C startup and luggage brand Away "has hired a law firm known for high-profile battles against major media outlets," Clare Locke LLP, to respond to The Verge post that described the ...
- Food-Delivery Companies Pressured To Turn Profit
Around the Net In Brand Marketing, Phyllis Fine - Sunday, January 19, 2020
"Some on-demand food delivery services are starting to feel the squeeze" as "companies, especially those within the gig economy, are being held to a new standard: profits, and not just ...
- In New Campaign, Shopify Cheers For Independents
D2C FYI, Sarah Mahoney - Monday, January 20, 2020
The ads, from agency R/GA, highlight more than 330 businesses on Shopify, using some 2,000 of their products. ...
