- Media's Content Race: Walt Disney Pushes Streaming, Sports
TV Watch, Wayne Friedman - Friday, October 22, 2021
Disney+ and ESPN+ may be the big direct-to-consumer revenue drivers. ...
- Ulta Beauty Outlines Major Shift In Growth Strategy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 21, 2021
Retailer said it has "refreshed" its strategic framework with much deeper investments in digital, including ultra-fast fulfillment for digital orders. ...
- D2C Clothier Rent The Runway Taxis For Public Offering Takeoff
Marketing Daily, Steve Ellwanger - Tuesday, October 19, 2021
IPO aims for a valuation of between $1.24 billion to $1.46 billion, according to a revised Securities and Exchange Commission filing on Monday. ...
- After A Slow Period, D2C Marketers Increase CTV/OTT Spend
Television News Daily, Wayne Friedman - Tuesday, October 19, 2021
The expectation is that 10% of D2C marketers' budgets will go to CTV/OTT platforms in 2022. ...
- Judge Sides With Amazon In Battle Over 'Buy' Button
Digital News Daily, Wendy Davis - Monday, October 18, 2021
Federal judge dismissed allegations the company dupes consumers by claiming to sell online videos, but retaining right to revoke access to the material. ...
- New Hydrow Campaign Stars Full-Body Euphoria
D2C FYI, Sarah Mahoney - Monday, October 18, 2021
"People feel much better after they get off the machine," says CCO. So new campaign pushes the distinctive aerobic high that comes with the full-body workout. ...
- Nicholas Sparks Pushes Love Letters For Belle Glos Wines
Marketing Daily, Les Luchter - Wednesday, October 13, 2021
Author asked Instagram followers to post a love letter they'd written on social media, and tag Belle Glos Wines for chance to win prizes. ...
- Amazon Prime Video Favored Among 55+ Streamers, Netflix Could Face A Struggle
Video Insider, Karlene Lukovitz - Tuesday, October 12, 2021
Netflix currently has high saturation among the older demographic, particularly in the U.S. But it may have a tough time keeping them in the face of cheaper competitors that off ...
- D2C Brands Keep Winning New Customers
D2C FYI, Sarah Mahoney - Monday, October 11, 2021
In a new GfK study, 88% of those trying D2C brands for the first time said they were satisfied, and only 9% dissatisfied. ...
- Poshmark Powers Up Its Resellers With Tech Tools
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 11, 2021
Company introduced tech tools to make it easier to get started on Poshmark and scale businesses as they become more successful. ...
- iSpot.tv Buys DRMetrix, With Focus On Tracking Addressable Ads, New Formats
Television News Daily, Wayne Friedman - Monday, October 11, 2021
DRMetrix says inventory can "cover up" nationally sold TV inventory by cable networks. ...
- Escape Hatch: Making It Easy To Cancel D2C Subscriptions
Email Insider, Ray Schultz - Friday, October 8, 2021
A new German law would require a visible "termination" button. Should that be the norm in the U.S.? ...
- Consumers Tiring Of D2C Subscription Brands
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 7, 2021
Consumers seem to be losing interest in this once-novel business model, with just 14% saying they are actively shopping for a product subscription. ...
- Breaking Through: Nutrabolt Ignites Fit Inspirationals In New C4 Push
Brand Insider, Steve Smith - Thursday, October 14, 2021
Breaking through adversity is a central theme of performance beverage Nutrabolt's new C4 energy drink plan. ...
- Canada's Very Good Food To Test U.S. Home Delivery Of Plant-Based Meat
Marketing Daily, Steve Ellwanger - Tuesday, October 5, 2021
Offering home delivery is a key expansion of Very Good Food's ecommerce initiatives in the United States. ...
- Michelob Ultra Extends Pure Golden Hour Events To Tentrr Glamping
Marketing Daily, Les Luchter - Tuesday, October 5, 2021
Michelob Pure Gold has previously run Pure Golden Hour incarnations involving meditation, yoga and sunset concerts. ...
- With Product-less Ads, Tula Tries To Change Beauty's Ugly Narrative
D2C FYI, Sarah Mahoney - Monday, October 4, 2021
#EmbraceYourSkin campaign is based on research revealing that its typical customer averages about 19 negative self-comments each day. ...
- Etsy Teams With Samsung For AR Test
Marketing Daily, Sarah Mahoney - Wednesday, September 29, 2021
Etsy House lets users browse through homemade wonders, from a $5,000 contemporary sofa to $38 customized cutting board. ...
- Solaray Adds D2C With 'Live Brighter' Campaign
Marketing Daily, Les Luchter - Tuesday, September 28, 2021
Campaign features "life vignettes" shot on 16mm film, an online health-and-wellness assessment tool, and an invite-only pop-up restaurant. ...
- Bold & Empathetic: Prerequisites of Adore Me's Entrepreneurial CMO
MediaPost Connect, Lisa Singer - Thursday, September 30, 2021
"I've always been part risk taker, a bit impulsive...so actually, never felt it was crazy until you know years later, and I look back, and I'm like oh my Go ...
- Nike Misses A Step Financially, But Adds Billie Eilish To Celeb Line-Up
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, September 23, 2021
Even Nike can't outrun supply-chain woes, with the mighty apparel company posting some uncharacteristically disappointing results. ...
- VAB: D2C Advertisers Gain Digitally On TV Ad Spend
Television News Daily, Wayne Friedman - Thursday, September 23, 2021
From a digital engagement perspective -- Q1 2017 to Q1 2021 -- VAB says 30 D2C brands across 20 different marketing categories witnessed a 63% average increase in unique visito ...
- What Is A Cable Network Worth Now?
TV Watch, Wayne Friedman - Thursday, September 23, 2021
Scores of lesser-profile premium streaming services are hoping they can make up ground -- perhaps as niche services. That may leave cablers in a precarious position. ...
- With Uterus-Shaped Vending Machine, The Pill Club Sends A Message
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 22, 2021
Pill Club is fierce in its commitment to treating birth control as a healthcare choice, not a political football. ...
- ClassPass Expands Under The Self-Care Umbrella
D2C FYI, Sarah Mahoney - Monday, September 20, 2021
"With so much focus on mental health, stress and anxiety, people have begun to view our offers -- including fitness --as self-care," says company. ...
- Bonobos CEO: Leading with Instinct & Positivity
MediaPost Connect, Lisa Singer - Wednesday, September 22, 2021
"I was told by someone I was working with that I had to leave a little bit of Micky at the door." That bit was her emotions, something Bonobos' CE ...
- Look Out, Lululemon: Peloton Launches Clothing Line
Marketing Daily, Sarah Mahoney - Tuesday, September 14, 2021
Known for connected exercise equipment and digital fitness classes, Peloton introduces a line of private-label apparel inspired by its fitness instructors. ...
- Meet MuteSix And its Direct-To-Consumer Strategy
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 13, 2021
MuteSix, a performance marketing agency created in 2014 and acquired by Dentsu in 2019, talks with TechCrunch about betting on data to boost ecommerce and direct-to-consumer marketing.
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- Money-Losing Allbirds Plans To Win With Stores
D2C FYI, Sarah Mahoney - Monday, September 13, 2021
"We have incurred significant net losses since inception," Allbirds warns potential investors in its filing with the Securities & Exchange Commission. ...
- Don't Conform, Disrupt & Be Yourself: Advice From TomboyX's Newest CEO
MediaPost Connect, Lisa Singer - Thursday, September 16, 2021
"If you're trying to fit in then you're not yourself, you're trying to be somebody else or somebody else's perception of you, and that's not what being human is f ...
