- Streamer CNN+ To Launch First-Quarter 2022
Television News Daily, Wayne Friedman - Monday, July 19, 2021
CNN+ says it will have original, live, on-demand and interactive programming as a "stand-alone" direct-to-consumer service, separate from CNN branded linear TV channels. ...
- Madison Reed Moves Into On-Demand Consults
D2C FYI, Sarah Mahoney - Monday, July 19, 2021
The D2C hair-color company's video consultations with licensed colorists provide everything from product suggestions to hands-on help. ...
- Effective Ecommerce Requires Thoughtful Investment
Marketing Insider, James Flynn - Monday, July 19, 2021
Free delivery/returns isn't always easy to achieve -- though cited as top reason for buying online by 60% of respondents in GlobalWebIndex study. ...
- How Can TV Companies Win In Ecommerce-Centric World?
Media Insider, Dave Morgan - Thursday, July 15, 2021
Could television win as companies save money on real estate, but must spend more on customer acquisition and advertising? ...
- New D2C, CPG Entrant: TeethRefreshers, For On-The-Go Mouthcare
Marketing Daily, Les Luchter - Tuesday, July 13, 2021
TeethRefreshers, a lipstick-sized reusable toothbrush/toothpaste product for both women and men, has been launched by two-year-old firm FunkkOff! ...
- In Olympic Push, Etsy Gets Earnest While Nike Turns Silly
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 14, 2021
Nike's "Best Day Ever" spot is is a goofy ode to tomorrow, taking viewers through a single frenetic make-believe day. ...
- Nordstrom Targets 20-Somethings With Asos Deal
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 12, 2021
Nordstrom is teaming up with Asos, a British online fashion and cosmetic retailer. The deal is aimed to improve the venerable retail brand’s appeal to millennials and Generation Z shopper ...
- Why Glossier Is Opening More Stores
D2C FYI, Sarah Mahoney - Monday, July 12, 2021
"Customers want to move fluidly between immersive and personalized ecommerce and retail experiences," says CEO Emily Weiss. ...
- Mission's Mission: Making Produce A CPG
Brand Insider, Steve Smith - Friday, July 9, 2021
If Millennials have a signature food, then surely avocados would be it. But herein lies the opportunity, says Mission Produce head of marketing and communications Denise Junqueiro. Mission is ...
- Too-Blatant Marketing Move? Tums Promotes Spicy Foods Consumption
Marketing Daily - Top of the News, Les Luchter - Thursday, July 8, 2021
Tums has teamed with spicy food connoisseur Sean Evans (YouTube's "Hot Ones") to promote foods "certified Tumsworthy." ...
- In Tough Times For Luggage, Away Reveals New Brand Strategy
D2C FYI, Sarah Mahoney - Tuesday, July 6, 2021
Strategy is built on the core belief that "the more everyone travels, the better we all become," says a spokesperson. ...
- Shoemaker Allbirds Reportedly Eyes Morgan Stanley For IPO
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, June 29, 2021
Shoemaker Allbirds has tapped banks including Morgan Stanley for its initial public offering, people with knowledge of the matter tell Bloomberg. “The direct-to-consumer shoe brand has confidentially submitted its listi ...
- Start-up D2C Brand From 70-Year-Old Bedmaker Debuts July 4
MAD, Amy Corr - Tuesday, June 29, 2021
Agency GCF created Milton Sleep Co., a new bed-in-a-box brand, from the ground up, working with legacy company Dormae Sleep Products. ...
- For The Zebra, 'Brand-ish' Advertising Cements D2C Positioning
D2C FYI, Sarah Mahoney - Monday, June 28, 2021
The insurance comparison site recently launched its first large marketing campaign, somewhere between direct-response and pure brand-building. ...
- Everlane Ups Sustainability Claims With 'Clean Denim'
D2C FYI, Sarah Mahoney - Monday, June 21, 2021
The company is still working to distance itself from scandals that broke last year, including claims of greenwashing. ...
- How Packvertising Became The New Advertising
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
As conventional ad-based marketing may be wearing out, getting blocked, or lost in a rising sea of ad noise, product and packaging designers are stepping up to create a mu ...
- Shopping Returned To Pre-Pandemic Levels In May
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
U.S. consumers are ready to make up for shopping time lost due to the pandemic. Data released this week from several companies shows a rebound in May 2021, compared wi ...
- Google International Small Business Week Launches With Ad Tools
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
As part of its International Small Business Week, Google turns its focus on making it easy to run ads and connect with consumers across Search, Maps, Ads and YouTube. ...
- Match's Wedding Singers Beg You: Hook Up, Get Hitched
Marketing Daily, Sarah Mahoney - Thursday, June 17, 2021
For its latest "get back out there, single people" push, Match released a new wedding anthem as inspiration. ...
- Spark Foundry Lands A Beauty, Sally's
MediaDailyNews, Joe Mandese - Friday, June 18, 2021
Days after Dentsu X landed direct-to-consumer hair colorist Madison Reed, Publicis Media's Spark Foundry unit has won the media agency-of-record account for DIY beauty marketer Sally Beauty. ...
- Founder Q&A: Why Ro Veteran Rachel Blank Is Launching Allara
D2C FYI, Sarah Mahoney - Monday, June 14, 2021
The virtual platform aims to help women with polycystic ovary syndrome avoid the typical "disjointed healthcare process," says Blank. ...
- Marriage Survived Lockdown? EBay Thinks You Deserve Rewards
Marketing Daily - Top of the News, Sarah Mahoney - Monday, June 14, 2021
Ebay is launching the Refurb Registry, which sells only certified refurbished items in very utilitarian categories. ...
- Apartments.com Casts Broad Net For Renters, Landlords
Marketing Daily, Steve Ellwanger - Wednesday, June 9, 2021
Campaign spots feature Brad Bellflower (Jeff Goldblum) explaining that Apartments.com can find a renter for any dwelling that can be lived in. ...
- Hum By Colgate Connects With Obe Fitness For Smart Toothbrush Content
Marketing Daily, Les Luchter - Monday, June 7, 2021
Obe's short workouts on the Hum app are designed to raise heart rates in just two minutes -- the ideal tooth-brushing time. ...
- Kenshoo Renamed Skai, Expands Capabilities And Focus On Commerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
The shift signals an expanded offering and mission in an era where intelligence is critical in driving successful outcomes. ...
- With Hyperrealism, Perfect AI Moves From Beauty To Fashion
D2C FYI, Sarah Mahoney - Monday, June 7, 2021
Perfect says its new AI-powered Automated Pupillary Detection (APD) delivers the most accurate eyewear frame size for users. ...
- Beautyrest Looks To Add Romance With Siriano-Designed Mattresses
Marketing Daily, Sarah Mahoney - Thursday, June 3, 2021
For now, the mattress is only available as a direct-to-consumer purchase through Beautyrest.com. ...
- For Happy Dads, A Miller Lite/New Balance 'Shoezie' -- And Hard Seltzer In Non-Skinny Cans
Marketing Daily - Top of the News, Les Luchter - Friday, June 4, 2021
Two very different beverage brands are touting dad-friendly features and promos in the run-up to Father's Day. ...
- Buying Depop, Etsy Tries On Resale Fashion
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 3, 2021
Etsy is paying $1.63 billion for U.K.-based fashion resale marketplace Depop, which says about 90% of its active users are 26 or younger. ...
- Bose Offers First D2C Hearing Aids
D2C FYI, Sarah Mahoney - Tuesday, June 1, 2021
FDA cleared the company to sell hearing aids directly to the consumer, bypassing the prescription process that's current standard of care. ...
