- Media Agency Veteran Castree Turning Over A New Leaf
Mediapsssst, Richard Whitman - Wednesday, October 21, 2020
Most recently Tim Castree was the digital director for Mike Bloomberg's 2020 Presidential campaign and he serves as a senior advisor to Hawkfish, the Bloomberg-backed digital and data marketing f ...
- Apparel, Wellness Still Dominate D2C Intentions
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, October 21, 2020
New research shows consumers still have many reservations about D2C brands, and still prefer physical retail. ...
- Pluto TV CEO Ryan To Take Over All ViacomCBS Streaming Duties
Television News Daily, Wayne Friedman - Tuesday, October 20, 2020
Tom Ryan, CEO of Pluto TV, has been promoted to president and CEO, ViacomCBS Streaming, overseeing all streaming and digital platforms including CBS All Access. ...
- Bra-less Forever? Frankly Targets New Fashion Angle
D2C FYI, Sarah Mahoney - Monday, October 19, 2020
Frankly plans to make clothes with built-in bras that are fully supportive, including bodysuits functional enough to wear to work. ...
- NAD's Brett: Chasing Direct Sellers' COVID-19 Product Claims
CPG FYI, Steve Ellwanger - Friday, October 16, 2020
Efforts to shut down sellers of fraudulent COVID products often focus on claims made via social media platforms. ...
- First-Time National TV Marketers' Ad Revenue Up 50% To $500 Million In First-Half 2020
Television News Daily, Wayne Friedman - Tuesday, October 13, 2020
Nearly $500 million in national TV ad revenue came from 110 first-time national TV marketers in the first half of 2020, according to the VAB, up from $300 million vs. ...
- Disney Creates New Content Distribution Unit, Reorganizes Its Media, Entertainment Business
Television News Daily, Wayne Friedman - Monday, October 12, 2020
The new Media and Entertainment Distribution unit will be responsible for all monetization of content including distribution revenues and ad sales, and will oversee operations of Disney's streaming
businesses. ...
- Prime Day Cometh, Scrambling Holiday Forecasts
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 12, 2020
Many respondents in one study say they intend to shop earlier, with 67% planning to start before Thanksgiving. ...
- D2C Brand Native Heads To Retail With Support From New Ad Campaign
MAD, Larissa Faw - Thursday, October 8, 2020
The "No is our Whoa" campaign was developed with agency Curiosity, led by women with a team consisting of 30% BIPOC. ...
- Group Nine Launches Performance-Marketing Solution For D2C Brands
Publishers Daily, Sara Guaglione - Tuesday, October 6, 2020
G9 Direct lets direct-response advertisers buy social-media ads from the accounts of Group Nine's brands, mainly on Facebook and Instagram. ...
- Bloomscape Readies Move Into Outdoor Plants
D2C FYI, Sarah Mahoney - Monday, October 5, 2020
The Detroit-based houseplant company also announced the acquisition of Vera, a plant-care app that provides content and troubleshooting. ...
- Holiday 2020: Smaller Spend, Unpredictable -- And Maybe More Human
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 5, 2020
In one study, 41% of consumers surveyed -- nearly tripled from last year -- are planning on spending less. ...
- Following AMC Networks' All-Inclusive AMC+ Streaming App, More Deals To Come: Analyst
Television News Daily, Wayne Friedman - Friday, October 2, 2020
The "significant move, unthinkable a few years ago but seemingly inevitable now," comes as AMC completed major carriage deals for linear pay TV with Charter and Dish Network, and possibly ...
- Disney+ Forecast To Double Global Subscribers, Achieve Profitability By 2024
Television News Daily, Wayne Friedman - Thursday, October 1, 2020
Disney+ U.S. subscribers are estimated to grow to 52.8 million in 2024 from MoffettNathanson's projection of 35 million by the end of the year. In addition, it expects profitability of ...
- Target, Walmart Look To Poach From Prime
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 30, 2020
Target says its promotional event, called Target Deal Days, will include its largest-ever sale, with Black Friday pricing available throughout November. ...
- Amazon Offers Whole Foods-Prime Day Deal
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 28, 2020
Amazon is offering a $10 promo credit to use during Prime Day on nearly anything when you spend $10 or more at Whole Foods Market by Oct. 14. This deal ...
- Warby Parker Spends Most On TV Ads, Health Brands Beef Up Buys
D2C FYI, Sarah Mahoney - Monday, September 28, 2020
CNN is the favorite ad buy, with more than double the revenue of either Fox News or MSNBC. ...
- In Biggest Campaign Ever, Harry's 'Not The Same' Celebrates Independent Thinkers
D2C FYI, Sarah Mahoney - Monday, September 21, 2020
The campaign stars a handful of glorious nonconformists hot-tubbing in the back of a pickup truck, happily toting a standard poodle, etc. ...
- Wayfair Expands 'Way Day'
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 17, 2020
Way Day 2020 — Wayfair’s annual sales extravaganza and its answer to Amazon’s famous Prime Day — will be a two-day affair this year, kicking off on Sept. 23 at ...
- Haven Life: MassMutual's D2C Policy Covers Millennial Change
Brand Insider, Steve Smith - Friday, September 18, 2020
Trust is everything in financial services, and in insurance especially longevity matters. And yet many legacy brands have launched D2C spin-offs like MassMutual's Haven Life, which targets married Millennials with ...
- Survival Of The Fastest: Racing To Win On The New Ecommerce Playing Field
MAD, Ali Nehme - Tuesday, September 15, 2020
According to eMarketer, the top five markets are expected to reach $3.9 trillion across retail ecommerce by the end of 2020. ...
- Amazon To Hire 100,000 Workers
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 14, 2020
Online orders continue to climb, and Amazon plans to hire 100,000 workers to try to keep up. The new hires will help pack, ship or sort orders, working in part-time ...
- Retail, Marketing Video Views, Time Watched Up Triple Digits In Q2
Video Insider, Karlene Lukovitz - Tuesday, September 15, 2020
Not surprisingly, computers lost share to smartphones and CTV. And CTV, while still commanding small shares, showed the largest growth percentages. ...
- Stitch Fix Expands, Capturing Post-COVID Shifts
D2C FYI, Sarah Mahoney - Monday, September 14, 2020
Stitch Fix has an advantage because it adds the element of personalization to shopping. ...
- 'B2B Marketing Is Dead': NI Rebrands In D2C Style
Brand Insider, Steve Smith - Wednesday, September 9, 2020
The dry, tech- and text-heavy approach to B2B marketing takes several pages from the D2C playbook in NI's deep rebrand. ...
- Retailers: Ecommerce Should Be Plan A
Marketing Insider, Samantha Bukowski - Wednesday, September 9, 2020
The closure of physical storefronts should directly translate to the amplification of digital ones. ...
- For Labor Day, Shapermint Outfits Unemployed Goddesses
D2C FYI, Sarah Mahoney - Tuesday, September 8, 2020
Shapermint, a brand built on shoring up women's jiggly bits, is reaching out to a new audience, giving unemployed, low-income women a boost when they're out job-hunting. ...
- 3 Key Tactics For D2C Marketers This Holiday Season
Marketing Insider, Shasta Gibson - Saturday, August 29, 2020
The holiday season represents a time when media opportunities and product seasonality converge in a perfect customer acquisition storm. But this year is complicated. ...
- Facts Versus Fiction: Debunking The Myths Around DRTV And Performance Marketing
Television News Daily, Dick Wechsler - Thursday, September 3, 2020
For several years, DRTV and performance-driven marketing have been the growth catalysts for the direct-to-consumer and e-commerce sectors. ...
- Media Kitchen CEO Barry Lowenthal Talks TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 28, 2020
The Media Kitchen CEO discussed the pending sale of TikTok's U.S. assets and how it will affect advertising with "Search and Performance Marketing Daily." ...
