- Rising D2C Video Businesses To Push Faster Broadband Subscriptions
Television News Daily, Wayne Friedman - Monday, April 12, 2021
UBS estimates total cable and telco-based services will grow 3.6% in 2021. ...
- BarkBox Gives Up On Domino's But Gets Last Laugh
D2C FYI, Sarah Mahoney - Monday, April 12, 2021
Its recent Twitter attempt to pursue a pizza partnership with Domino's failed --- but getting its fans involved was a win. ...
- Irish Ad Agency Rebrands To Enter U.S. Market As Optimization, Performance SaaS Specialist
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
We Are Bionic has rebranded to Optily after a decade of providing media buying and workflow automation services to agencies such as GroupM and Havas. The company used its optimizati ...
- The In-Box Renaissance: Purple, RentPath Prepare For Email's Next Star Turn
Brand Insider, Steve Smith - Friday, April 9, 2021
Email is 50 years old this year. Its resilience is so familiar that we don't even bother joking about the many "Email is Dead" eulogies. ...
- Buying Rocksbox, Signet Moves Into Jewelry Rental
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 8, 2021
Signet, the parent company of such mall stalwarts as Zale's, Kay and Jared, says the purchase is part of its ongoing transformation plan. ...
- Grove Collaborative Intensifies Its Fight Against Plastic
D2C FYI, Sarah Mahoney - Monday, April 5, 2021
Last year, Grove introduced the third-party Plastic Working Group, working with 63 of its partner brands, sharing best practices. ...
- How Google's Path To Ecommerce Looks Different Than Amazon's
Inside Performance, Laurie Sullivan - Monday, April 5, 2021
When talking about "the elephant in the room" these days, it's sometimes difficult to determine which one. It depends on whether you're speaking about ecommerce or advertising, but perhaps n ...
- Are Bad-Actor Stock Manipulators Picking On Media?
TV Watch, Wayne Friedman - Thursday, April 1, 2021
Selecting somewhat under-the-radar players like ViacomCBS and Discovery Inc. has allowed some investors to make -- and lose -- money on these media stocks recently. ...
- Retailers Adapt To Resale-Loving Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, March 30, 2021
Almost half -- 48% -- of all Americans shopped resale during the pandemic, especially intensifying their spending on home decor. ...
- Harry's, Astor Place Hair In Bid To Boost Local Barbers
D2C FYI, Sarah Mahoney - Monday, March 29, 2021
Besides supplying New York barber shop with Harry's products, D2C brand is also donating its razors to first 1,000 who show up for a haircut. ...
- The Simple 4th Ave. Market Equation: Don't "Leverage" Community -- Invest In It
Brand Insider, Steve Smith - Friday, March 26, 2021
4th Ave. Market is a two-year-old D2C grounded in a century-old tradition and business model. The e-retail platform for hair, beauty and personal care products for consumers of color ...
- ViacomCBS, Discovery Stock Prices Drift Lower, Streamers Present Growth Issues
Television News Daily, Wayne Friedman - Tuesday, March 23, 2021
The news was a turnaround for media companies moving into the streaming space. ...
- Consumers Respond to D2C Birth Control
Marketing Daily, Tanya Gazdik - Monday, March 22, 2021
The characters featured in the tongue-in-cheek commercial represent the real-life drawbacks of other forms of birth control that Phexxi may help eliminate. ...
- Poshmark, Marie Kondo Team Up For New Campaign
D2C FYI, Sarah Mahoney - Monday, March 22, 2021
Kondo stars in new ads encouraging people to let clothes they used to love spark joy for someone else. ...
- Digital's Big 3 Now Capture Majority Of U.S. Ad Spending
Digital News Daily, Karlene Lukovitz - Monday, March 22, 2021
The pandemic drove advertisers to invest even more in the "Triopoly," confirms a provisional GroupM analysis provided to "The Wall Street Journal." ...
- Ideal Image MedSpas Build Back Better
Brand Insider, Steve Smith - Friday, March 19, 2021
Do I really look like that? Staring at our imperfect mugs on ZOOM meetings for the last year drove many to seek professional cosmetic help. The problem for the medic ...
- Sound Sparkling Tea Rebrands Amid Pandemic's Distribution Changes
CPG FYI, Steve Ellwanger - Friday, March 19, 2021
Sound's initial distribution in the food-service space leveraged the trend of companies providing "free-vend" beverages and food to employees. ...
- TV Stock Prices Soar On D2C Promise, Analyst Warns Some Companies Overvalued
Television News Daily, Wayne Friedman - Thursday, March 18, 2021
There is a trade-off with many of these businesses -- trading lower-profit margin businesses (D2C) for high-margin businesses. ...
- 2021 Rising: D2C Emails Pulled Higher Conversion Rates
Email Insider, Ray Schultz - Tuesday, March 16, 2021
Emails also generated higher click-throughs, with mobile devices leading the way, LiveIntent reports. ...
- After Stumble, Stitch Fix Tinkers With Strategy
D2C FYI, Sarah Mahoney - Monday, March 15, 2021
Stitch Fix stung investors with disappointing financial results and also lowered its sales forecasts for the year ahead. ...
- How Cookies Crumble At Some Of The Largest Companies
Data & Programmatic Insider, Laurie Sullivan - Monday, March 15, 2021
Some companies will become opportunists, or disrupters and pioneers. Some like Best Buy will focus on first-party data and getting closer to the customer, said Keith Bryan, svp and preside ...
- SmileDirect Aligns Brand/Performance Mix With Every Video Screen
Brand Insider, Steve Smith - Thursday, March 11, 2021
SmileDirect has a lot of explaining to do. The maverick D2C smile straightening product is a long, involved sell, where leads can take up to two years to convert. A ...
- Disney TV Networks Land 7-Year NHL Deal
Television News Daily, Wayne Friedman - Wednesday, March 10, 2021
The NHL is coming back to Disney TV networks, with a deal as the first major sports franchise to offer exclusive, live sports rights to a streamer: Hulu. Games wi ...
- For TheRealReal, Physical Stores Maximize Marketing
D2C FYI, Sarah Mahoney - Monday, March 8, 2021
Stores encourage people to jump into the luxury consignment game, bringing in items to resell as they scoop up new-to-them fashion. ...
- Nordstrom, Still Limping, Adds Tonal Fitness To Stores
Marketing Daily, Sarah Mahoney - Wednesday, March 3, 2021
Tonal sells wall-mounted connected fitness devices, priced around $3,000. Its backers include Amazon and NBA star Stephen Curry. ...
- Cord-Cutting Trends Up in 2020, 6 Million Subscribers Lost
Television News Daily, Wayne Friedman - Tuesday, March 2, 2021
Although virtual pay TV providers grew by 20% in 2020 to 11.99 million, the overall U.S. pay TV market -- virtual and traditional -- sank 4.4% to 88.8 million. ...
- Show-And-Tell And Sell: Pour Moi Has Breaking News for TV Advertisers
Brand Insider, Steve Smith - Tuesday, March 2, 2021
Founder and CEO of climate-oriented skincare Pour Moi, Ulli Haslacher, has always been a show-and-tell marketing purist. She built the D2C brand via shopping channel appearances. And she is ...
- ThirdLove's Full-Frontal Funny: 'Your Boobs Deserve Better'
D2C FYI, Sarah Mahoney - Monday, March 1, 2021
"There is a lot of humor involved in buying a bra," says ThirdLove CEO Heidi Zak. ...
- What CMOs Know: They Expect An Uptick In Digital Spending This Year
Email Insider, Ray Schultz - Monday, March 1, 2021
But private equity partners will be more demanding of growth, Chief Outsiders reports. ...
- Etsy, Wayfair Gains Prove There's Growth After COVID-19
Marketing Daily, Sarah Mahoney - Friday, February 26, 2021
"Wayfair is cementing its reputation as the leading online home goods retailer," says Wedbush Securities analyst. ...
