In its first discrete estimates for the direct-to-consumer (D2C) marketing category, eMarketer projects it will expand more than 24%, reaching nearly $18 billion this year in the U.S., despite "mounting ...

Media buyers today walk a tightrope in the divisive political atmosphere that spills over into news. "Brand guys want to stay away," Matt Sweeney, chief investment officer at GroupM, bluntly ...

Alison Pepper, SVP, Government Relations at the 4As, suggests a hybrid approach, regulation that would bar companies from using information gleaned via tracking for college admissions, employment decisions, insurance rate ...

Albert Thompson, Managing Director of Digital at Walton Isaacson, says privacy needs to take a page from gaming. There should be different levels from 'Track me' to 'Here are certain ...

CIOs Shelby Saville of Spark Foundry, Jon Stimmel of UM, Matt Sweeney of GroupM, and Catherine Warburton of Assembly will talk about the hyper-fragmentation and oversupply of media options. ...

Albert Thompson, managing director of digital at Walton Isaacson, will take part in a panel discussion on the Media+Data+Privacy Equation at our Forecast2020 conference Jan. 29 in New York. We ...