- D2C Category Remains Strong Despite Pandemic 'Headwinds'
MediaDailyNews, Joe Mandese - Thursday, April 2, 2020
In its first discrete estimates for the direct-to-consumer (D2C) marketing category, eMarketer projects it will expand more than 24%, reaching nearly $18 billion this year in the U.S., despite "mounti ...
- Where Do Media Buyers Find Quality Audiences?
Show Daily: Videos, Nina Lentini - Friday, January 31, 2020
Media buyers today walk a tightrope in the divisive political atmosphere that spills over into news. "Brand guys want to stay away," Matt Sweeney, chief investment officer at GroupM, blunt ...
- Is Cambridge Analytica To Blame For Privacy Policy 'Explosion'?
Show Daily: Videos, Nina Lentini - Friday, January 31, 2020
Alison Pepper, SVP, Government Relations at the 4As, suggests a hybrid approach, regulation that would bar companies from using information gleaned via tracking for college admissions, employment decisions, insurance ra ...
- Do Privacy Concerns Distract From The Job At Hand?
Show Daily: Videos, Nina Lentini - Friday, January 31, 2020
Albert Thompson, Managing Director of Digital at Walton Isaacson, says privacy needs to take a page from gaming. There should be different levels from 'Track me' to 'Here are certa ...
- Media-Buying Giants On Board MediaPost's 'Forecast'
MediaPost Connect, Nina Lentini - Wednesday, January 15, 2020
CIOs Shelby Saville of Spark Foundry, Jon Stimmel of UM, Matt Sweeney of GroupM, and Catherine Warburton of Assembly will talk about the hyper-fragmentation and oversupply of media options. ...
- Q&A With Walton Isaacson's Albert Thompson
MediaPost Connect, Nina Lentini - Wednesday, January 15, 2020
Albert Thompson, managing director of digital at Walton Isaacson, will take part in a panel discussion on the Media+Data+Privacy Equation at our Forecast2020 conference Jan. 29 in New York. ...