- Here Are The Ways Brands And Publishers Are Coming Out Ahead During COVID
MediaPost Connect, Nina Lentini - Friday, August 7, 2020
Our virtual events have been a mother lode of information on how to embrace the hardship, find out what consumers need, and move forward with new business models and med ...
- Brand Insider Attendees Name Their Biggest Challenges Facing Acquisition
Show Daily, Nina Lentini - Wednesday, July 29, 2020
"Maintaining the efficiency and lower CPAs," said one respondent. "Trying to scale that for the rest of the year is hard with the uncertainty of COVID-19." ...
- Daily Harvest Focuses On Innovators To Understand What's Next
Show Daily, Nina Lentini - Wednesday, July 29, 2020
The brand also partners with its identified innovators and early adopters to create food and bring it to market in eight weeks. "You get to ride this curve up, a ...
- When Theaters Went Dark, Fandango Pivoted To Consumers Stuck At Home
Show Daily, Nina Lentini - Wednesday, July 29, 2020
A lot of people, probably most, think of Fandango as a movie ticket purveyor. That it is. But it also own Rotten Tomatoes and Vudu and provides tons of entertainme ...
- Who Moved My Platform? Changing Acquisition Channels Mid-COVID
Show Daily, Nina Lentini - Wednesday, July 29, 2020
Things change when you have a pandemic. And sometimes that's for the best. Indeed, panelists at Wednesday's Brand Insider Summit D2C agreed as much. ...
- SimpliSafe Fine-tuning Its Brand Proposition In Home-security Category
Show Daily, Nina Lentini - Tuesday, July 28, 2020
SimpliSafe, which sells DIY home security directly to consumers, is shooting four new holiday spots as we speak with Robert Larson, an ex-burglar who is now a family man. He ...
- No BS: Tecovas Invests In Authenticity To Sell Cowboy Boots D2C
Show Daily, Nina Lentini - Tuesday, July 28, 2020
The role of most marketers today is around performance. Boards want to see ROI. But there are some marketers out there who are questioning some of those assumptions and Ri ...
- Brand Insider Summit To Focus On Winning Strategies, In Particular Customer Acquisition
MediaPost Connect, Nina Lentini -
D2C brands are flocking to MediaPost's Brand Insider Summit, scheduled to take place virtually July 28 - 29. "We have some of the most successful digital-first brand builders coming." ...
- Clorox D2C VP Lets Us In On Consumer 3.0
Show Daily: Videos, Nina Lentini - Friday, November 15, 2019
Jackson Jeyanayagam avoids predicting the future of DTC marketing. "The shit's happening right now," he says. "What was cool is no longer cool anymore," said the former CMO of Boxe ...
- Who Wants To Learn About Content-mapping?
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
Of course you do! Because you need to have a conversation with your customers. So says Kelsey Cohen of Bloomscape. "Create a content strategy that brings value to your customer ...
- Scale To Sustainability: Gravity Lands On Purple Mattress
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
Gravity Products launched on Kickstarter in 2017 and gathered $5 million in 30 days. "We haven't taken additional funding," Mark Wynohradnyk says. "It's a fine balance of sustainability and scale ...
- Weleda Takes Aim At The Moving Target -- And Scores
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
After performing a "reverse segmentation," the brand began to layer audiences until it arrived at 575 above-average audiences with "some sort of engagement measure with our brand." And who w ...
- Farmer's Dog Prioritizes Retention Over Acquisition
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
"We stopped growth when we realized we wanted to build a sustainable business," says Brett Podolsky. "We invested in supply chain infrastructure and technology, which is the secret sauce ...
- Data Is At The Heart Of Everything A D2C Brand Does
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
When D2C brands look to development new products, how do they use the data they have to help them go forward -- or not? For Pour Moi's Ulli Haslacher, ...
- Podcasting 'Insures' Awareness Of Policygenius
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
There it was, a small tech store in the Big Apple, a store no one had heard of. And then it discovered podcasting, and Policygenius was on a lot ...
- Winery's CRM: From Tastings To Grazie Cards, Vine Tags
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
For locals, Francis Ford Coppola Winery texts as a way to connect with customers, sending news of upcoming events. When it gets a poor review on Yelp or TripAdvisor, ...
- Have You Crowdsourced A Pizza Oven Lately?
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
FirstBuild's Rick Hasselbeck explains that the company's "makers," as they are called, are "nimble and scrappy. Anyone can come in off the streets with an idea." One day, someone want ...
- First, Build.... Make, Sell, Learn, Repeat
Show Daily, Nina Lentini - Wednesday, November 13, 2019
Rick Hasselbeck, chief commercial officer at GE Appliances, told our Brand Insider Summit D2C, how his team is bringing good pizza to consumers. ...
- How A Brand Developed A Recipe For Healthy Growth
Show Daily, Nina Lentini - Tuesday, November 12, 2019
In the beginning -- 2015 -- Brett Podolsky was doing all the cooking and delivering with his co-founder of The Farmer's Dog. ...
- Expanding the Brand: Data-Driven Product Development
Show Daily, Nina Lentini - Tuesday, November 12, 2019
When D2C brands look to develop new products, how do they use the data they have to help them go forward -- or not? ...
- Unlocking Disproportionate Growth Through Audio Advertising
Show Daily, Nina Lentini - Tuesday, November 12, 2019
There it was, a small tech store in the Big Apple, a store no one had heard of. And then it discovered podcasting, and Policygenius was on a lot ...
- CRM As A Business Strategy
Show Daily, Nina Lentini - Tuesday, November 12, 2019
Using texting and radio, Francis Ford Coppola Winery told brand's local loyalists the winery was open despite Sonoma County's wildfires. ...
- Consumer Shopping Changing At Breakneck Speed
Show Daily, Nina Lentini - Monday, November 11, 2019
"What was cool is no longer cool anymore," said the former CMO of Boxed, offering virtual reality as an example. ...
- D2Cs Shift Strategy In Order To Achieve Scale, Sustainability
Show Daily, Nina Lentini - Monday, November 11, 2019
Attendees at our Brand Insider Summit D2C perked up when they heard from Mark Wynohradnyk, brand director of Gravity Products, which markets blankets. ...
- Identify Opportunities For Proactive Content
Show Daily, Nina Lentini - Monday, November 11, 2019
Kelsey Cohen, Director of Growth for Bloomscape, a 20-month-old D2C startup selling plants online out of Detroit, detailed ways to strike up a conversation with your potential customers by creati ...
- Micro-targeting Is Key To Reaching Audience
Show Daily, Nina Lentini - Monday, November 11, 2019
"There is no more linear process to reaching the consumer. We have to blend traditional fundamentals with today's realities. We have to be scrappy, flexible and in constant test-and-learn mo ...
- How A Little Red Book (Not Mao's) Made A Brand
Show Daily, Nina Lentini - Monday, November 11, 2019
Eric Bandholz, the founder of Beardbrand, came up with a very cool idea one day while flying over the Grand Canyon on his way to who knows where. ...
- Beardbrand Hits Million Mark In YouTube Subscribers
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
When Eric Bandholz started Beardbrand in 2013, his goal was to provide tools for men to feel confident about growing their beards. ...
- Ancestry.com Refocuses CX, Gets Amazing Results
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Company's marketing fueled curiosity with education and engagement to drive personalized discoveries and timely offers. ...
- Putting The Customer First At Ancestry.com
Show Daily: Videos, Nina Lentini - Monday, March 11, 2019
Ancestry is all about people so you'd think it would have been among the people-first crowd of brands but it was only recently that the generational giant became obsessed wi ...