- Data Shows People On The Move And What It Means For Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Changes in consumer behavior and attitude will drive shifts in media buying, from location-based targeting and search to out-of-home electronic billboards and fueling stations. ...
- Media Buyers Ride Out Uncertain Times By Proactively Looking At All The Options
Show Daily, Nina Lentini - Monday, June 29, 2020
Discussions seem to be all the rage. Gibbs Haljun, managing director, media investment at GroupM, agreed, adding that one of the benefits is that "it has allowed us to ...
- In The Year 2025, Will The Upfront Still Be With Us? What About COVID-24?
Show Daily, Nina Lentini - Monday, June 29, 2020
Tim Hill, EVP, Integrated Investment at UM, foresaw a smaller scene. "Flexibility will be generated by negotiations but some clients will want more than upfront can provide and may deci ...
