- Media Buyers Ride Out Uncertain Times By Proactively Looking At All The OptionsDiscussions seem to be all the rage. Gibbs Haljun, managing director, media investment at GroupM, agreed, adding that one of the benefits is that "it has allowed us to ...
- In The Year 2025, Will The Upfront Still Be With Us? What About COVID-24?Tim Hill, EVP, Integrated Investment at UM, foresaw a smaller scene. "Flexibility will be generated by negotiations but some clients will want more than upfront can provide and may deci ...
