- Google Attempts To Debunk AG Paxton's Attack On Company's Ad-Tech Business
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 17, 2021
Google set the record straight Sunday about a complaint filed in December by Texas Attorney General Ken Paxton related to its ad-technology business. ...
- Media All-Star: Peter Sedlarcik
MediaPost All Stars, Joe Mandese - Monday, January 4, 2021
As much as the industry's focus on data has changed, Peter Sedlarcik says he remains focused on the role media plays in activating consumers on behalf of his clients' bra ...
- Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On Rise
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Nearly 60% of TV advertisers are making less traditional TV upfront commitments for 2021. ...
- FreeWheel, Tegna Extend Automated Transactions Partnership
Digital News Daily, Karlene Lukovitz - Friday, January 8, 2021
Tegna's CTV/OTT regional/local advertising platform Premion will continue to use FreeWheel's Strata platform to provide some 1,110 agencies access to video inventory from its 125-plus publishers ...
- vMVPDs Are A Bad Media Business To Be In: Analyst
Television News Daily, Wayne Friedman - Tuesday, January 5, 2021
vMVPDs don't have much to offer consumers, don't drive big profits and are "looking more like their predecessors," says LightShed Partners analyst Richard Greenfield in a recent report -- a ...
- Big-Box Retailer Ad Spending Spikes Ahead Of Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 29, 2020
Comparing average weekly spend since November to average weekly spend from April-October, Walmart, Target, Macy's, Best Buy, and Kohl's more than doubled the amount spent, reflecting changes in consumer behavi ...
- 2021 Ad-Buying Changes Ensure Placement On Safe Havens
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 23, 2020
Peer39 made the technology for ad placement available through controls on demand-side platforms from Amobee, MediaMath, Verizon Media, and Xandr. A monthly benchmark follows the progress of the 4A's a ...
- Cadent Launches Upgraded ATV Platform, Signs Empower
Digital News Daily, Karlene Lukovitz - Thursday, December 17, 2020
The enhanced platform integrates patented identity and graph technology from identity and media solutions company 4Info, which Cadent acquired in Jan. 2020 to create a unified national ad-buying platform acro ...
- Ampersand AND Platform Adds 500+ Polk Audiences
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
The Polk audiences are available to clients on both the managed service and self-service versions of the platform. ...
- Programmatic Guaranteed Deals Expected To Surge In 2021
Advanced TV Insider, Karlene Lukovitz - Friday, December 11, 2020
The deals -- which offer programmatic's speed and targeting, while allowing for a fixed-price agreement in return for guaranteed access to the desired inventory -- have become a popular soluti ...
- IAB Aims To Bring Traditional TV Into Expanded 2021 NewFronts
Digital News Daily, Karlene Lukovitz - Thursday, December 10, 2020
With the traditional upfront system in disarray and advertisers clamoring for truly integrated, cross-media buying, the digital media trade association sees an opportunity to draw in tv network sellers a ...
- iSpot Extends Audience Measurement To 'Flexible' Person-Level Data
Television News Daily, Wayne Friedman - Wednesday, December 9, 2020
iSpot is expanding its audience efforts to more granular "person-level" data cross-platform, analyzing CTV and linear impressions on business outcomes within 24 hours. It will also include separate results f ...
- Digital OOH Suppliers Standardize Ad Formats, Venues
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2020
In an effort to remove some of the noise and friction in the digital out-of-home advertising industry, a group of leading suppliers have joined to create a new, simplified standardizati ...
- Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming Video
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 3, 2020
Frame-by-frame visual recognition and second-by-second audio processing will provide contextualization of the full content for CTV, video and livestreaming and will be available globally in
MediaMath's demand-side platform. ...
- IAB Seeks Comments On Revised Podcast Measurement Guidelines
Digital News Daily, Karlene Lukovitz - Wednesday, December 2, 2020
With podcast advertising exploding, IAB's Tech Lab has updated guidelines to reflect changing best practices and reduce measurement discrepancies. ...
- Crackle Plus Offers TV Content Metadata To Ad Buyers Through Magnite
Digital News Daily, Karlene Lukovitz - Thursday, December 3, 2020
The content capabilities let buyers measure delivery by show, genre and TV rating, providing insights similar to those available through linear TV transactions, confirms Crackle Plus programmatic exec Tim W ...
- Comcast FreeWheel To Automate Schedule For NBCU Linear TV Advertising
Television News Daily, Wayne Friedman - Wednesday, December 2, 2020
Ramping up its addressable advertising, FreeWheel will employ its digital ad-server AutoScheduler technology to automate NBCU's linear TV ad scheduling across all its networks. ...
- Mediaocean Launches Cross-Media Reach & Frequency Tool, De-Dupes Audiences
Television News Daily, Wayne Friedman - Wednesday, December 2, 2020
Mediaocean says it is first-to market with a "reach" enhancement extending linear TV to CTV and social media that will identify "deduplicated" audiences, giving marketers a new tool to mana ...
- Verizon Media Unveils 'Cookieless' ID To Replace Third-Party Ones
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 1, 2020
Verizon Media on Tuesday launched a cookieless ID for the ad industry, as marketers and publishers search for alternatives to identity solutions for advertisements and monetization. ...
- NBCUniversal Amps Up Cross-Media CRM Efforts With Salesforce
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
NBCU is boosting its CRM data efforts in an expansion of its deal with Salesforce, and says this will give its unified One Platform better results across all its NB ...
- Citing '96/4' Rule, Industry Execs Predict A CTV Ad Surge
MediaDailyNews, Joe Mandese - Monday, November 23, 2020
In a disequilibrium that likely has not existed in the TV ad marketplace since the early days of cable and syndicated TV, a group of industry execs met Friday ...
- 'Online Video,' 'Conversion Funnel' Soar
MediaDailyNews, Michael McLaren - Friday, November 20, 2020
Online video took center stage in the past few months as many cord-cutting Americans streamed election content from major outlets on Internet-connected devices. Predominantly used as a branding channel, onli ...
- Budgets Shift Back To DOOH, Verizon Media Study Shows Reversal Of Fortune
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2020
Advertisers used more digital media on portable devices early in the COVID-19 pandemic to reach consumers, but the trend continues to reverse. Many advertisers say they expect to increase DO ...
- A+E Networks and Crown Media Join Xandr Invest Platform
Digital News Daily, Karlene Lukovitz - Wednesday, November 18, 2020
The two media companies join AMC Networks, Disney and AT&T sibling company WarnerMedia in making their linear ad inventory available on the platform to enable combined linear and audience-based b ...
- Mediaocean Automates Local TV Pre-, Post-Buys
Television News Daily, Wayne Friedman - Tuesday, November 17, 2020
Mediaocean is automating local TV media-planning and media-buying tools, improving workflow to better compete with digital and other media platforms. New automated features for pre- and post-buy media tasks wi ...
- Analytics Firm Touts Next-Day Returns For Linear, Streaming TV
Television News Daily, Wayne Friedman - Tuesday, November 17, 2020
Data and analytics company Tatari is starting up an automated next-day metric to tabulate return on advertising spend (ROAS) for linear and streaming TV buys. ...
- Need A Lift? The ARF Has A Guide For You
MediaDailyNews, Joe Mandese - Thursday, November 12, 2020
The ad industry routinely uses terms like "lift" and "ROI" (return on investment) to benchmark and measure the results of advertising, marketing and media buys, but those terms can ...
- With Upfront Fallout, Questions About Connected TV, Cancellations Remain
TV Watch, Wayne Friedman - Tuesday, November 10, 2020
The TV ad upfront market for the 2020-2021 TV season has taken a tumble -- so far -- down 15%. ...
- Unruly, Publica Partner On CTV Ad-Pod Programmatic
Digital News Daily, Karlene Lukovitz - Monday, November 9, 2020
The partnership enables publishers to offer programmatic, linear-TV-like ad-buying techniques, including competitive separation and the ability to guarantee an advertiser first position and category exclusivity within an ad pod with ...
- Election Night: Cable News Networks See Ad-Unit Price Hikes, 2x Higher Vs. 2016
Television News Daily, Wayne Friedman - Tuesday, November 3, 2020
Preliminary pricing for a 30-second ad unit in prime time on CNN is at $231,000 -- sharply higher vs. $92,687 in 2016, according to SQAD MediaCosts: National. MSNBC pricing ...
