- Holiday Ad Spending Starts Early As Brands And Retailers Face Concerns Over Shipping Capacity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
Some companies expect the budget allocations to run heavier earlier in the season and less as the holiday season approaches. ...
- Facebook Audience Network Moving To Bidding Only In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Facebook responded Friday to changes in Apple's iOS 14 operating system that will affect how publishers and developers collect and use the Identifier for Advertisers (IDFA). ...
- Local Agency Study Finds OTT Buys Being Funded From Conventional TV Budgets
Research Intelligencer, Joe Mandese - Tuesday, October 13, 2020
A number of recent studies, including recent Wall Street analysts' reports, indicate OTT has been a major beneficiary of shifting media mixes during the COVID-19 pandemic. Preliminary findings from Borrell's ...
- Analyst: National CineMedia Upfront 'Sold Out,' Albeit Lower Ad $
MediaDailyNews, Wayne Friedman - Monday, October 12, 2020
Even with advertising remaining "strong" since the movie theater industry's restart, National CineMedia is projected to see lower revenue this year and next, according to a new analyst estimate -- ...
- NBCU's Yaccarino Promoted To Chairman, Global Advertising, Partnerships
Television News Daily, Wayne Friedman - Monday, October 12, 2020
Yaccarino will head an effort to create a new data strategy unit -- a unified, "privacy safe identity" platform, and will help NBCU work more seamlessly under its new One ...
- Ad Execs: Top Upfront 'Reforms' Focus On Measurement, Not Timing
MediaDailyNews, Joe Mandese - Monday, October 5, 2020
On the heels of recent news that apex TV advertiser Procter & Gamble no longer considers the upfront vital, Advertiser Perceptions released findings of a survey of major advertisers and ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Matt Spiegel, TransUnion EVP of marketing solutions, believes the two companies can deliver addressable consumer experiences without legacy identifiers like cookies, while matching the pace of
accelerated change. ...
- The End Of The Upfront --- At Last!
Media Insider, Maarten Albarda - Friday, October 2, 2020
The only reason the upfronts take place when they do is because of events that have been dated since the invention of VCRs. ...
- Nielsen Ad Intel Expands Into Search, Partners With BIScience, The Search Monitor
MediaDailyNews, Wayne Friedman - Thursday, October 1, 2020
Nielsen is partnering with The Search Monitor to provide real-time market data across search advertising channels, and with BIScience to integrate virtual and human panel data and measure additional sites ...
- Samsung Ads Launches Samsung Demand-Side Platform
Television News Daily, Wayne Friedman - Wednesday, September 30, 2020
The Samsung DSP will give programmatic buyers access to exclusive CTV inventory and offer targeted audiences and data from across 45 million households. Advertisers can manage campaign reach and frequency ...
- Warby Parker Spends Most On TV Ads, Health Brands Beef Up Buys
D2C FYI, Sarah Mahoney - Monday, September 28, 2020
CNN is the favorite ad buy, with more than double the revenue of either Fox News or MSNBC. ...
- When It Comes To Data, Trust But Verify
Search & Performance Marketing Daily, Timur Yarnall - Wednesday, September 23, 2020
Trust is the most important factor when it comes to buying data. Here are eight reasons to never blindly trust anyone offering the best data set on the web. ...
- Verizon Media, Integral Ad Science Partnership Broadens Targeting Options
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 21, 2020
Marketers no longer need to choose between the scale of their campaigns and having the best context for their campaign messages. ...
- NBCU Deepens Business Outcome Measure For Advertisers With Total Investment Impact
Television News Daily, Wayne Friedman - Thursday, September 17, 2020
The metric will measure the effect of an advertiser's total NBCU media investment -- including TV, digital and other media extensions -- on its actual sales. It will offer a ...
- ViacomCBS Chief: Upfront Ad Market 'Very Far Along'
Television News Daily, Wayne Friedman - Thursday, September 10, 2020
"We're feeling great about where things are shaping out both on volume and on price," said Bob Bakish, ViacomCBS CEO and president. "Relative to what we feared we might be ...
- Local TV Stations Forecast To Enjoy Higher Political Ad Buys
TV Watch, Wayne Friedman - Friday, September 11, 2020
Political races add to TV coffers -- but this year might not set the world on fire. ...
- Trump Campaign Isn't Ramping Up Political Ads, May Be Cash-Strapped
TV Watch, Wayne Friedman - Wednesday, September 9, 2020
How did the Trump re-election campaign blow $800 million of the $1 billion ad budget? 'The New York Times' pointed to some extravagant spending -- and rising legal bills -- ...
- Profitero Unveils 'Open Ecosystem' Aimed At Optimizing Ecommerce Buys
MAD, Steve McClellan - Wednesday, September 2, 2020
The announcement comes as agencies and holding companies aggressively move to bulk up expertise in ecommerce, which is growing sharply during the pandemic. ...
- Facts Versus Fiction: Debunking The Myths Around DRTV And Performance Marketing
Television News Daily, Dick Wechsler - Thursday, September 3, 2020
For several years, DRTV and performance-driven marketing have been the growth catalysts for the direct-to-consumer and e-commerce sectors. ...
- Cable TV News Networks Grow 31% In Prime-Time Ad Revenue May-July, Fox News Tops
Television News Daily, Wayne Friedman - Wednesday, September 2, 2020
Prime-time ad revenues rose 31.5% to $158.7 million from May-July vs. February-April, according to Standard Media Index's Accu-TV. Fox News Channel posted the best results, rising 44.3% from May-July, while ...
- Small Business Everyday, Facebook Sponsors Campaign Using Google-Backed Venture
RTBlog, Joe Mandese - Monday, August 31, 2020
Facebook is sponsoring a new public service campaign designed to promote its biggest advertising base -- no, not the Fortune 500/ANA member class, but the small business owners that constitute ...
- Prime-Time Shows Get Some Fall Start Dates -- Will TV Advertisers Move To Buy?
Television News Daily, Wayne Friedman - Friday, August 28, 2020
TV networks are slowly announcing start dates for big prime-time shows, which could help push TV advertisers to make upfront, scatter or other deals. NBC is positioning November as a ...
- CNN Donkey And Elephant Campaign Aims To Drive TV Viewership Through Social
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2020
The campaign is intended to convey an old-time quality to drive ratings and viewership, and to make people feel good about engaging with politics. The social ads went live last ...
- Average CPM For Location-Based Audiences Might Surprise Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 24, 2020
The Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examines how digital marketers use location data and run location-based marketing at agencies and brands In the U.S. ...
- Millions Are Earmarked For TV Political Ads - But Where?
TV Watch, Wayne Friedman - Monday, August 24, 2020
Given the question mark over new fall TV shows -- as well as the regular high viewing of regular-season NFL games -- the answer might be obvious. It isn't. ...
- MSNBC Tops DNC Virtual Event For Day 2, Biden, Trump Ramp Up National TV Buys
Television News Daily, Wayne Friedman - Thursday, August 20, 2020
Day Two of the virtual DNC event posted 19.2 million TV viewers -- about the same as Day One. MSNBC had 4.6 million total Nielsen-measured viewers for the 8-11 p.m. ...
- Former AMC Networks, Dish Addressable Ad Executive Gaynor Joins Vizio
Television News Daily, Wayne Friedman - Wednesday, August 19, 2020
Gaynor, who will join Vizio as vice president, network partnerships, will build more network carriage deals for its smart TV platform and work with Project Open Addressable Ready, the technology ...
- Kirk McDonald Exits Xandr For GroupM; Mike Welch Named New Xandr Chief
Digital News Daily, Karlene Lukovitz - Tuesday, August 18, 2020
As CEO North America at GroupM, McDonald will report to Global CEO Christian Juhl. At Xandr, Welch will report to WarnerMedia CTO Richard Tom, whereas McDonald was reporting to WarnerMedia's ...
- Hulu Starts Creative Services Effort For Small, Medium-Sized Businesses
Television News Daily, Wayne Friedman - Monday, August 17, 2020
Hulu will provide businesses with access to creative partners who can create unique commercials rather than ads from standard-looking "templates." The effort looks to either repurpose existing video for streaming ...
- Google Helps Advertisers Create, Buy Ads On Pandora, Spotify, Other Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2020
Google has been building support for audio advertising and on Thursday announced new tools for advertisers to create ads and connect with listeners on platforms like Pandora, SoundCloud, and Spot ...
