- How Marketers Can Save Millions Of Dollars In CTV: 3 Lessons From Paid Search, Programmatic
Search & Performance Marketing Daily, Jason Fairchild - Wednesday, July 21, 2021
As marketers look toward the brave world of CTV advertising, they can bring lessons from their digital ad experiences -- particularly in the area of search. ...
- NBCU's Summer Olympics' Marketing: $51 Million Promo Value
Television News Daily, Wayne Friedman - Tuesday, July 20, 2021
The bulk of the airings for its Tokyo Summer Olympics promo spot were on the Olympic Channel, at which NBC is a minority partner. ...
- Performance Agency Tinuiti Acquires OTT/CTV Buying Firm Bliss Point Media
Digital News Daily, Karlene Lukovitz - Tuesday, July 20, 2021
The deal will enable Tinuiti to reintroduce its OTT division as Streaming+, offering scalable, targetable, data-driven optimization across OTT, linear TV, streaming TV and digital audio. ...
- Microsoft Extends, Expands Xandr Relationship
Digital News Daily, Karlene Lukovitz - Wednesday, July 14, 2021
Microsoft is extending its use of Xandr's sell-side Monetize platform, increasing the marketing spend it runs through Xandr's Invest DSP, and extending the Microsoft Audience Network demand platform to b ...
- Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
Video ads on mobile apps have the highest viewable rates at 77%. Display rose 5% to 66.4%. ...
- New Tech Patent Expands Digital-First Advertisers' Ability To Buy Television Inventory
Digital News Daily, Karlene Lukovitz - Thursday, July 8, 2021
Viamedia ad-tech division QTT says it can now expand digital-first advertisers' access to local linear TV inventory from two minutes per hour to 15 minutes per hour nationally. ...
- MSG Named Exclusive Ad Rep For NYC's New Moynihan Train Hall
MediaDailyNews, Joe Mandese - Tuesday, July 6, 2021
Madison Square Garden Entertainment has been named the exclusive sales agent for the marketing, sponsorship and advertising opportunities at the new and expanded Moynihan Train Hall in New York C ...
- TTD: Cord-Cutters Set To Exceed Cable Users, 92% Of Advertisers Say CTV Is As Effective As Linear
Advanced TV Insider, Karlene Lukovitz - Friday, July 2, 2021
Consumer and advertiser surveys for The Trade Desk's latest 'Future of TV' report add more evidence of CTV's growing importance to consumers and advertisers. ...
- Sen. Warren Urges Investigation Into Google's Alleged Ad Manipulation Via 'Project Bernanke'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 30, 2021
Project Bernanke reportedly boosted its own ad-buying platform over competitors. This was not disclosed to publishers selling ads through Google's ad-buying systems. It generated hundreds of millions of dollars ...
- WarnerMedia Finishes 'Most Successful' Upfront Ever
Television News Daily, Wayne Friedman - Wednesday, June 30, 2021
The numbers also include advertisers buying into premium streamer HBO Max for its new ad-supported option. "We have several new brands jumping in feet first, alongside our long-term partners, w ...
- ViacomCBS Finishes Upfront At 'Historic Pricing'
Television News Daily, Wayne Friedman - Tuesday, June 29, 2021
ViacomCBS is estimated to have taken in gains similar to other TV network companies closing upfront deals earlier this month in the 20% or so range. ...
- NBC Ups Super Bowl Ante, Floats $6M For 30-Second Ad: Report
Digital News Daily, Karlene Lukovitz - Thursday, June 17, 2021
The network is also reportedly suggesting that prime ad positions within the Super Bowl LVI broadcast may be contingent on also buying time in NBC's 2022 Beijing Winter Olympics broadc ...
- Fox Posts 'Unprecedented' Upfront Deals, Tubi 'Triples' Revenue
Television News Daily, Wayne Friedman - Wednesday, June 16, 2021
Fox Corp. has now finished its upfront deals at "unprecedented" business revenue levels, with 20% gains in cost-per-thousand viewer pricing for its linear TV business and higher overall revenues, simil ...
- Bowling For Dollars: Nets Claim Robust Upfront Sales Season
TVBlog, Adam Buckman - Wednesday, June 16, 2021
TV's role as an ad medium is getting a shot in the arm this month -- if the claims about the upfront sales season's robust health are accurate. ...
- CW Finishes Upfront Deal-Making, Gains In Total Volume
Television News Daily, Wayne Friedman - Monday, June 14, 2021
The CW gained between 19% and 21% in cost-per-thousand viewer increases, according to media executives. ...
- NBCU CEO Calls Upfront 'Strongest' In Its History
Television News Daily, Wayne Friedman - Monday, June 14, 2021
"Advertisers are trying to find reach wherever they can find it. Reach is increasingly difficult to find. If you have reach, you have a commodity that is very valuable," sa ...
- Disney Has Its Best Upfront, 40% Of Monies Earmarked For Streamers
Television News Daily, Wayne Friedman - Monday, June 14, 2021
Disney has secured around $2 billion for its traditional upfront deal-making for its ABC Television Network. Boosted by a strong, resurgent national TV marketplace that began to recover earlier th ...
- Climbing Out Of An Audience Liability Hole
Television News Daily, Lisa Niemeyer - Wednesday, June 9, 2021
Restitution or recovery of audience liabilities is coming in many forms beyond linear TV impressions. Here are some caveats and examples. ...
- ViacomCBS Chief: Upfront Expectations 'Off The Hook'
Television News Daily, Wayne Friedman - Monday, June 7, 2021
"Scatter pricing is at all-time highs. We used to say that [a lot]. But it really is. There is nosebleed pricing out there," says ViacomCBS CEO and President Bob Bak ...
- Madison Avenue's New Impressionistic Movement
RTBlog, Joe Mandese - Monday, June 7, 2021
After a brief flirtation with higher-order metrics, some major media are pushing to revert their advertising currencies to impressions-based measurement, albeit for different reasons. ...
- Agency Makes 'Green GRP' Buys, First To Offset Advertising's Carbon Footprint
MediaDailyNews, Joe Mandese - Friday, June 4, 2021
In recognition of World Environment Day, Munich, Germany-based agency Mediaplus Saturday will run what it calls the first "carbon neutral ad breaks" on television. The buys, which the agency du ...
- Rakuten Advertising To Use Magnite CTV Platform Across U.K., Europe
Digital News Daily, Karlene Lukovitz - Thursday, June 3, 2021
The deal will broaden ad buyers' access to Rakuten TV inventory. Rakuten TV reaches 90 million households in the U.K. and Europe. ...
- Direct-Response Firms Offered An Electronic Ad-Buying System
Email Marketing Daily, Ray Schultz - Friday, May 28, 2021
The offering from CoreMedia Systems and Premium Media360 is similar to the ad-buying tools long available to general advertisers, they say. ...
- Report: Marketers Believe Supplier Diversity Is Important
Mediapsssst, Richard Whitman - Wednesday, May 26, 2021
The ANA issued a report on the subject a week after Byron Allen's media company sued McDonald's for $10 billion for alleged discriminatory ad-buying practices. ...
- Do The Upfronts Still Matter?
Research Intelligencer, Steve Sternberg - Wednesday, May 26, 2021
For insiders at media agencies, networks, and advertisers (as well as tv analysts like me), the upfront season has placed thoughts of September squarely into May and June. In th ...
- TV Upfront Recovery: 2021-22 Forecast To Rise 7.6% To $19.9B
Television News Daily, Wayne Friedman - Tuesday, May 25, 2021
The TV upfront market is forecast to climb 7.6% to reach $19.9 billion for the 2021-2022 TV season, according to eMarketer. This includes ad spending on all national linear broadca ...
- CW Upfront: Ads Go Higher, Offers Deal 'Flexibility'
Television News Daily, Wayne Friedman - Tuesday, May 25, 2021
The network also expects to have a channel on WarnerMedia's HBO Max, mostly for library TV programming. ...
- Allen Media Group Sues McDonald's, Alleging Discriminatory Ad-Buying Practices
Digital News Daily, Karlene Lukovitz - Friday, May 21, 2021
The lawsuit charges that McDonald's has discriminated against Allen's Entertainment Studios and Weather Group through a pattern of racial stereotyping and refusals to contract. ...
- Pondering The Meaning Of This Week's Upfronts
TVBlog, Adam Buckman - Friday, May 21, 2021
Suddenly, legacy broadcasting is the gold standard for television achievement and audience delivery. ...
- Building the Cost-Per-Visit Media Plan
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
How are digital dollars moving your customers to action? Franchisees need to know exactly where their ad money goes and show results - quickly! Liz Bazner, the director of digit ...
