- Kroger Launches Private Marketplace To Support First-Party Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's audience data and preferred ad-buying platf ...
- Getting National TV Unmasked: Early Returns Improve, But Not Everywhere
TV Watch, Wayne Friedman - Wednesday, October 20, 2021
We don't have broad visibility for the current 2021-2022 TV season. But we can get a clue, even if the data is uneven at best. ...
- Google Moves AdSense To First-Price Auction Model
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Google will move AdSense for content, video, and games to a first-price auction model from a second-price auction model by the end of 2021, the company announced Thursday. ...
- Geopath Restructures Board, Adds More Ad Representation
MediaDailyNews, Joe Mandese - Tuesday, October 5, 2021
The move follows the ouster of former president Kym Frank earlier this year. Geopath, the U.S. ad industry's de facto currency for out-of-home media buys, is adding more representation fr ...
- Why De-Duplication Is Becoming The New Reach & Frequency
RTBlog, Joe Mandese - Monday, October 4, 2021
I'm seeing creative new data approaches designed to "de-duplicate" audience reach in a way that is reminiscent of the ad market I first began covering in the early 1980s. ...
- Xandr Intros Catalog To Simplify Access To Online Video, CTV Deals
Digital News Daily, Karlene Lukovitz - Friday, October 1, 2021
The Premium Video Catalog streamlines the process of buying inventory to overcome common obstacles to scaling CTV campaigns, says Xandr. ...
- IAB Tech Lab Updates CTV Cryptographic Security Protocols To Reduce Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
The ads.cert 2.0 specifications and guidelines were developed to improve transactions and help make them safe and transparent. The upgrade supports programmatic CTV ad buying and selling, where recent ad-fra ...
- Roadblocks Remain In Shifting Legacy TV Ad Dollars To CTV-OTT Options
Television News Daily, Wayne Friedman - Tuesday, September 28, 2021
Xandr, AT&T's advanced ad unit, says research participants estimate a 58% rise in data-driven linear TV spending over the next 12 months in the U.S. ...
- Nielsen To Start Local TV Impressions Metric Measure In January 2022
Television News Daily, Wayne Friedman - Tuesday, September 21, 2021
Nielsen will transition to impressions-based reporting for local U.S. TV station ad buying and selling at the same time as the integration of broadband-only homes into Nielsen local TV measurem ...
- Innovid Expands IAS Integration To Include CTV Measurement
Digital News Daily, Karlene Lukovitz - Thursday, September 9, 2021
The solution offers advertising clients access to reporting based on IAS metrics for invalid traffic across desktop, in-app and now CTV. ...
- AMC Goes Where Cinemas Have Never Gone Before: National TV
Marketing Daily - Top of the News, Les Luchter - Wednesday, September 8, 2021
Theater chain AMC launched a $25 million+ campaign dubbed "the first national advertising program by a major theatrical exhibitor in the history of cinema." ...
- DOJ Preparing To Sue Google Over Alleged Ad Monopoly: Report
Digital News Daily, Karlene Lukovitz - Thursday, September 2, 2021
Antitrust officials have stepped up their investigation of Google's behavior in the digital advertising arena, and could file suit by year's end, according to a Bloomberg source. ...
- CBS' Strong Upfront, Early NFL Deal-Making Yields Solid Advertising Position
Television News Daily, Wayne Friedman - Wednesday, September 1, 2021
CBS has "gone to double-digit [percentage price] increases for the NFL throughout the regular season and playoffs," says John Bogusz, EVP, sports sales & marketing. "We are very well so ...
- OOH On Its Way Up, Place Exchange Data Shows, eMarketer Confirms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 30, 2021
Out-of-home advertising took a beating in parts of 2020 due to the pandemic. Analysts and advertisers say ad dollars are coming back this year. ...
- Vizio Ads Post More Than $100 Million In Upfront Deals
Television News Daily, Wayne Friedman - Tuesday, August 24, 2021
Although Vizio Ads did not provide specific financial details, it noted that ad categories included automotive, insurance and retail. ...
- Media Measurement Market Fragmenting Just Like Media Consumption
Media Insider, Dave Morgan - Thursday, August 19, 2021
Nielsen's TV measurement is not going away, but many emerging measurement companies are still going to pick up a lot of new business. ...
- Comscore Teams With NewsGuard To Thwart 'Misinformation' Ad Buys
MediaDailyNews, Joe Mandese - Wednesday, August 18, 2021
Comscore said it will integrate NewsGuard's data into its pre-bid contextual targeting options for the demand-side platforms it works with, enabling advertisers and agencies to select custom NewsGuard segments th ...
- Buy- And Sell-Side Execs Join New TV Data Initiative Advisory Group
Video Insider, Karlene Lukovitz - Tuesday, August 17, 2021
Major agencies, advertisers, broadcasters, streamers and platforms are on board to help the group as it looks to optimize use of data across premium video and advanced TV. ...
- Facebook Ad Fraud Shook Karina Rabin's Small Business
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 16, 2021
A mom and fitness guru who worked for years to build a business says she's a victim of Facebook ad fraud. Here is her experience. ...
- Nielsen Can Take A 'Hiatus,' But TV Market, Upfronts Move On
TV Watch, Wayne Friedman - Monday, August 16, 2021
Nielsen has had other longstanding issues with marketers and media, such as measuring the full impact of cross-platforms' media impressions and associated advertising data. ...
- Facebook Sued Over 'Scam Ads'
Digital News Daily, Wendy Davis - Thursday, August 12, 2021
The class-action complaint states that "Facebook users continue to be bilked out of billions of dollars by scammers while Facebook continues to collect billions of dollars in revenues from tho ...
- Comscore Sees Weak Q2 Revenues, Lower-Than-Expected Hikes For 2021
Television News Daily, Wayne Friedman - Monday, August 9, 2021
Comscore's net loss widened from $10.4 million in the prior-year quarter to $18.5 million. ...
- Xandr Launches Audience-Based Linear TV Selling Platform, Monetize TV
Digital News Daily, Karlene Lukovitz - Wednesday, August 4, 2021
The self-serve platform allows buyers to execute audience-based, cross-seller buys in data-driven linear TV with some of the largest premium networks. ...
- Agency Finds Post-Pandemic Future Is About 'Free Agency'
MediaDailyNews, Joe Mandese - Wednesday, August 4, 2021
The word "agency" is the most seminal term on Madison Avenue, but now one of the industry's biggest predicts the future will be all about "free agency." ...
- How Marketers Can Save Millions Of Dollars In CTV: 3 Lessons From Paid Search, Programmatic
Search & Performance Marketing Daily, Jason Fairchild - Wednesday, July 21, 2021
As marketers look toward the brave world of CTV advertising, they can bring lessons from their digital ad experiences -- particularly in the area of search. ...
- NBCU's Summer Olympics' Marketing: $51 Million Promo Value
Television News Daily, Wayne Friedman - Tuesday, July 20, 2021
The bulk of the airings for its Tokyo Summer Olympics promo spot were on the Olympic Channel, at which NBC is a minority partner. ...
- Performance Agency Tinuiti Acquires OTT/CTV Buying Firm Bliss Point Media
Digital News Daily, Karlene Lukovitz - Tuesday, July 20, 2021
The deal will enable Tinuiti to reintroduce its OTT division as Streaming+, offering scalable, targetable, data-driven optimization across OTT, linear TV, streaming TV and digital audio. ...
- Microsoft Extends, Expands Xandr Relationship
Digital News Daily, Karlene Lukovitz - Wednesday, July 14, 2021
Microsoft is extending its use of Xandr's sell-side Monetize platform, increasing the marketing spend it runs through Xandr's Invest DSP, and extending the Microsoft Audience Network demand platform to b ...
- Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
Video ads on mobile apps have the highest viewable rates at 77%. Display rose 5% to 66.4%. ...
- New Tech Patent Expands Digital-First Advertisers' Ability To Buy Television Inventory
Digital News Daily, Karlene Lukovitz - Thursday, July 8, 2021
Viamedia ad-tech division QTT says it can now expand digital-first advertisers' access to local linear TV inventory from two minutes per hour to 15 minutes per hour nationally. ...
