- Google's 'Project Bernanke' Should Sow More Publisher Distrust
Publishing Insider, Rob Williams - Thursday, April 15, 2021
The program has generated hundreds of millions of dollars a year for the company, possibly at the expense of publishers that sell ad inventory in open bidding. ...
- Study Finds Ad Execs Believe CTV Benefitted From Pandemic, Now More Effective Than Linear TV
MediaDailyNews, Joe Mandese - Wednesday, April 14, 2021
CTV has been a major beneficiary of the COVID-19 pandemic, and is now perceived as being a better media option for reaching consumers than linear TV, according to advertisers a ...
- Jimmy Bars Takes the Paths Less Traveled
The MediaPost Cases, Lisa Singer -
How does a new CPG business stand out in the already saturated snack bar market? As building a brand within the grocery industry can prove challenging and expensive, Jimmy Bar ...
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Search & Performance Marketing Daily, editor -
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- Four Seasons Aggressive SEM Campaign Pays Off
The MediaPost Cases, Lisa Singer - Friday, April 9, 2021
How does a global brand like the Four Seasons Hotel & Resorts oversee media buys for 100+ properties, yet still manage to increase website bookings, boost revenue, and drive incrementali ...
- SMBs Ready To Restart 2021 Ad Budgets, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Local traditional media may see strong benefits. Several marketers at small and-medium sized businesses surveyed said they would "return" to advertising with a "shop local" message, Borrell Associates finds, buyi ...
- Spotify Buys Locker Room Live Audio App Owner, Vevo Ad Inventory Now On FreeWheel Platform
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
Spotify plans to expand Locker Room's content and audience well beyond sports, taking on Clubhouse, among other players in the booming live audio/chatroom space. ...
- NBCU Seeking Prime-Time Rates For Peacock Ads
Digital News Daily, Karlene Lukovitz - Thursday, March 18, 2021
NBCU has made significant investments in making its streaming service an effective vehicle for advertising, and its inventory pricing will reflect that, ad sales chief Laura Molen told "Variety." ...
- Hudson MX Unveils Cloud-Based Media Accounting Platform, Says It Will Transform The Ad World
MediaDailyNews, Joe Mandese - Wednesday, March 17, 2021
Media-buying data processor Hudson MX is introducing a new cloud-based media accounting platform that could shake up many of the ways the ad world has traditionally accounted for its med ...
- Xandr Partners To Improve Contextual Capabilities
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
Invest DSP users can now access IAS contextual segments to target suitable content for programmatic campaigns on a pre-bid basis. ...
- Traditional TV Ad Market Is Slowly Coming Back -- Will The Upfront Follow?
TV Watch, Wayne Friedman - Friday, March 12, 2021
Media agency execs are fairly sure TV networks will do everything possible to fuel and strongly encourage all ad-supported digital video efforts. ...
- Advertisers Gain Real-Time, Search-Powered Audiences For CTV And Video
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 10, 2021
Captify on Wednesday announced a tool allowing programmatic buyers to activate live, intent-driven audiences built on real-time searches from global publisher and ecommerce sites, bringing search intent into the t ...
- NCAA's March Madness Is 'Virtually Sold Out'
Television News Daily, Wayne Friedman - Wednesday, March 10, 2021
Overall, around 100 advertisers will participate in the tournament. Around 80% of the linear TV advertisers will also get streaming exposure. Just a couple of ad units remain unsold ...
- Brands Showing Greater Interest In Relationship Marketing
MediaDailyNews, Michael McLaren - Monday, March 8, 2021
Marketers have long placed an outsized emphasis on acquiring new customers through demand-gen programs, but in recent weeks "relationship marketing" has been trending among brand marketers. ...
- What Consumers Expect From The New Ad 'Value' Exchange
RTBlog, Joe Mandese - Monday, March 8, 2021
The traditional ad value exchange -- trading free, ad-supported content for consumer attention -- is no longer good enough, concludes a new IAB/PwC report being released today. ...
- Google Builds Integration For Programmatic Publisher Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 11, 2021
The publisher provided identifier (PPID) in Google Ad Manager has only been used for direct deals - until now. As third-party cookies are phased out, it is getting a n ...
- COVID-19 Swamps Upfronts For Second Straight Year
TVBlog, Adam Buckman - Friday, March 5, 2021
In years past, this week would have been the first week of the long and hugely entertaining upfront presentation season. ...
- Disney Ad Platform Boosts Data-Driven, Addressable Deals
Television News Daily, Wayne Friedman - Tuesday, March 2, 2021
This new way of doing business will be optimizable in real-time through the company's programmatic offerings. ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable Advertising
Television News Daily, Wayne Friedman - Monday, March 1, 2021
The deal will include a strategic partnership to integrate Nielsen's ad and content measurement products into the Roku platform. ...
- Alphonso Rebrands As LG Ads
Television News Daily, Wayne Friedman - Monday, March 1, 2021
LG Ads will offer connected TV ad inventory on its smart TV platform as well as TV data for activation, measurement and attribution across CTV, linear TV and digital. ...
- IPG Mediabrands Rejoins Standard Media Index, Brings Pool To 100% Holding Co. Coverage
MediaDailyNews, Joe Mandese - Tuesday, February 23, 2021
IPG Mediabrands is rejoining the ad agency data pool powering Standard Media Index's U.S. competitive ad-spending intelligence database. The addition will give SMI 100% coverage of the major agency holdi ...
- NBCUniversal Moves TV Stations, Regional Sports Networks To Impression-Based Ad Deals
Television News Daily, Wayne Friedman - Tuesday, February 23, 2021
Impressions offer much more granularity than ratings, which could add back anywhere from 5% to 20% in viewers, depending on the daypart. ...
- The Trade Desk Says Advertisers Will Spend Less At Upfront
TV Watch, Wayne Friedman - Tuesday, February 23, 2021
CTV deal-making can remove the shackles of the crucial legacy "base" of CPM pricing that brand advertisers use as a key metric. ...
- Ad Execs Viewing Media More As A 'Quality' Than A Commodity
MediaDailyNews, Joe Mandese - Friday, February 12, 2021
A number of recent trends in media-buying including the ascendance of procurement and shifts to machine-based programmatic buying may have appeared to have shifted industry perceptions of the value ...
- Upfront Redux: Networks To Go Virtual, Again
Television News Daily, Wayne Friedman - Thursday, February 11, 2021
For the first time, Disney will include Hulu. In the past, Hulu had its upfront presentation during the NewFronts series of meetings. ...
- TV Networks Endure Sharp Ratings Declines, Makegoods Are An Issue
Television News Daily, Wayne Friedman - Friday, February 5, 2021
"There was definitely under-delivery of at least 10% to 15%. Networks are trying to get creative with makegood packages in terms of digital video, marketing and social media," noted ...
- Univision Joins Addressable Ad Group Project OAR
Television News Daily, Wayne Friedman - Tuesday, February 2, 2021
The intention of OAR -- Open Addressable Ready -- is to optimize unsold, under-performing ad inventory to targeted consumers. Univision will serve as a member of the group's steering commit ...
- NBCU To Start New 'Platform Developer' Conference
Television News Daily, Wayne Friedman - Wednesday, February 3, 2021
"We're building solutions with all of our partners, not just selling ad inventory," says an NBCU spokesperson. ...
- A+E Networks To Shift To Total Audience Guarantees In Upfront Deals
Television News Daily, Wayne Friedman - Monday, February 1, 2021
The goal is to enable brands to leverage every audience across every platform and tap into the buying power of the critically undervalued 55+ viewer. ...
- Facebook To Give Brands Control Of Ad Buys Next To Its Most Organic Content: The Topics Of Its Newsfeed
MediaDailyNews, Joe Mandese - Friday, January 29, 2021
Facebook, which has long enabled advertisers to control what content their ads appear adjacent to on its audience network, Instant Articles and its in-stream video, will soon be able ...
