- Centro Basis Integrates With Microsoft Advertising For Paid-Search Campaign Management
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
With the integration, customers who also use Microsoft's self-serve ad platform can receive real-time performance data in Centro's Basis platform, similar to the LinkedIn agreement. ...
- NBCU Announces Leadership Team To Run NBCU, Sky Global Advertising & Partnerships
Television News Daily, Wayne Friedman - Thursday, June 18, 2020
Global ad and partnership media deals for NBCU and Sky will be available through NBCU's One Platform. The new Global Advertising & Partnerships Team will be led by KC Sullivan, ...
- Disney Starts 'Advertising Platforms' Team, Looks To Develop Unified Ad Platform
Television News Daily, Wayne Friedman - Tuesday, June 16, 2020
In an effort to streamline all its linear, streaming, and digital ad technology, Walt Disney's Direct-to-Consumer & International Technology group has started a new global team -- Advertising Platforms, with ...
- eMarketer Revises 2020-21 Upfront Down 32% To $14.78B
MediaDailyNews, Joe Mandese - Wednesday, June 17, 2020
At a time when many on both the supply and demand side are trying to get a handle on the 2020-21 network upfront ad marketplace or whether there will even ...
- IAB Survey Forecasts 20% Ad Declines For 2020, Digital Media Recovering Faster Than Linear TV
Television News Daily, Wayne Friedman - Tuesday, June 16, 2020
The IAB expects 41% of buyers' ad-spending budgets will go to total TV/video media buying for upfront/NewFront-related deals on traditional TV and digital video platforms for the 2020/2021 TV season. ...
- NBC To Air Special '30 Rock' Reunion-Themed 'Upfront' Event In July
Television News Daily, Wayne Friedman - Wednesday, June 17, 2020
The reunion-themed upfront event will feature "30 Rock" characters offering up stories and content, presenting new and returning shows for NBCU's 2020-21 TV season. The hour-long, ad-free event will air ...
- NBC's Yaccarino Calls For 'Radical Transformation' Of Marketing Amidst Social Unrest, Economic Declines
Television News Daily, Wayne Friedman - Monday, June 15, 2020
"We need to do more as a marketing community to address our most deep-seated legacy problems, especially within our industry. Now is the time for marketers to prioritize equity and ...
- TV Marketers Long Desired A Calendar-Year Upfront, Recommended By ANA In COVID-Related Push
Television News Daily, Wayne Friedman - Wednesday, June 10, 2020
The ANA says overall changes in the timing of upfront marketing are necessary and will "reflect and improve business planning, elevate marketer decision-making, and align television buying with most marketers' ...
- ANA Calls On TV Industry To Permanently Delay Upfronts, Shift To Calendar-Year Deals
MediaDailyNews, Joe Mandese - Wednesday, June 10, 2020
A day after calling for "sweeping changes" to transform the ad industry's diversity, the Association of National Advertisers this morning issued another call for "sweeping changes" in the "media ecosystem" ...
- KPM Turns Streaming, Addressable TV Into Performance Channel Through Roku, Xandr
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 10, 2020
The move turns TV, which has been an awareness channel, into a performance marketing channel. ...
- Cable News Ad Prices Stable Amid Pandemic, Viewership Soars
Television News Daily, Wayne Friedman - Tuesday, June 2, 2020
The growth of COVID-19 TV news content has come with higher overall TV news viewership and slightly higher "scatter" overall ad pricing for cable. ...
- Heeding ANA Call To Reform TV Buying
Media Insider, Dave Morgan - Thursday, May 28, 2020
One change ANA suggests: that the "upfront shift from a broadcast year to a calendar year to reflect and improve business planning." ...
- Roku Offers 'Incremental Reach' Upfront Guarantees, Cheap 15-Second Ads
Television News Daily, Wayne Friedman - Wednesday, May 27, 2020
Looking to make marketers' OTT ad deals more complementary with their linear TV schedules, Roku is offering an "incremental reach guarantee" and intends to cut pricing of OTT 15-second ads ...
- Ad Market Plummets 35% In April, Second Consecutive Month Of Faltering Demand
MediaDailyNews, Joe Mandese - Thursday, May 21, 2020
Ad demand fell 35% year-over-year in April, marking its lowest point since MediaPost and the Standard Media Index began benchmarking the U.S. ad marketplace in 2012. ...
- Automated TV Ad-Buying Platform Hudson MX Strikes TV Attribution Deal With TVSquared
Television News Daily, Wayne Friedman - Wednesday, May 20, 2020
The deal will provide more competitive "business outcome" measurement for local TV ad deals beyond traditional Nielsen or ComScore metrics of gross ratings points and/or impressions, and will give advertisers ...
- CBS' Fall Season: 2 New TV Shows, Slower Upfront Ad Market
Television News Daily, Wayne Friedman - Tuesday, May 19, 2020
Due to industry-shaking COVID-19 disruptions, CBS enters the upfront advertising market assuming deal-making could be a drawn-out affair. ...
- IAB's 'Virtual' NewFronts Set For End Of June, Presenters Include Hulu, Roku, Snap
Television News Daily, Wayne Friedman - Thursday, May 14, 2020
The IAB will offer its NewFronts as a virtual, video upfront series of presentations for the week of June 22-June 26, covering "streaming video, lifestyle, news and audio, eSports, and ...
- Half Of Ad Execs Don't Foresee Buying More Than One Quarter In This Year's Upfront
Research Intelligencer, Joe Mandese - Wednesday, May 13, 2020
Half of ad execs don't expect anyone to buy more than one quarter's worth of TV ad inventory in this year's upfront network TV ad marketplace, negating the very nature ...
- Broadcast Scatter Pricing Sinks To Near Parity With Some Upfront Deals
Television News Daily, Wayne Friedman - Monday, May 11, 2020
NBC was down 13% in April from its Q1 average to $94,070 for a 30-second ad for its scatter deals, while ABC's April scatter pricing was down 39% to $101,927 ...
- Programmatic Ad Market Proves Resilient, Analysts See Demand Shifting To CTV From Linear TV
MediaDailyNews, Joe Mandese - Friday, May 8, 2020
Heading into one of the worst periods in recent advertising history, The Trade Desk is trading at an all-time high not in its ad trades, but the price of the ...
- A Changed World Means The Ad Industry Must Also Change How Video Is Bought And Sold
MediaDailyNews, David Cohen, Randall Rothenberg - Friday, May 8, 2020
TV couldn't be better. It has become our perfect pandemic partner. It's our industry that needs to adapt. ...
- Roku Boosts DSP Operations, Launches OneView Platform
Television News Daily, Wayne Friedman - Tuesday, May 5, 2020
Roku says its OneView platform will leverage TV identity data to manage advertising across OTT, desktop and mobile campaigns, enabling advertisers to buy media against performance guarantees based on business ...
- Beachfront: Connected TV Needs Spot Pricing For TV Commercial Breaks
Television News Daily, Wayne Friedman - Friday, May 1, 2020
Supply-side publishing ad-tech platform Beachfront will allow publishers to auction off all ads in a commercial break -- pricing each spot separately, in a single auction. "We believe pod bidding ...
- NBCU Issues Official Virtual Presentation Invite To Ad Industry
Digital News Daily, Karlene Lukovitz - Monday, April 27, 2020
The network -- the first to schedule a virtual advertising update presentation in May -- does not consider it a replacement for the traditional upfront, say insiders. ...
- Advertisers Don't Need The Upfront Anymore
Research Intelligencer, Steve Sternberg - Monday, April 27, 2020
Even before the COVID-19 pandemic tossed any idea of a normal fall TV season to the back burner, the value of the upfront marketplace was being questioned. In this week's ...
- Programmatic Hit Bottom, Then Began To Climb In April: Analysis
Data & Programmatic Insider, Laurie Sullivan - Monday, April 20, 2020
As COVID-19 cases rose, competition for programmatic bidders declined. A Goodway Group analysis suggests the market may have found its "temporary bottom" and begun to work its way up. ...
- Pre- And During Pandemic, CTV/Streaming Taking Bigger Role In 2020 Ad Plans
Advanced TV Insider, Karlene Lukovitz - Friday, April 17, 2020
Even before COVID-19 caused shelter at home, 13% to 14% of marketing decision-makers surveyed by Viant said that the advent of big new streamers was driving more ad spend or ...
- Study: Most Publishers Expect Revenue Decrease In 2020
Publishers Daily, Sara Guaglione - Thursday, April 16, 2020
Some 88% of news publishers surveyed said ad buyers had asked to cancel campaigns amid the COVID-19 crisis. ...
- Pinterest Integrates DoubleVerify To Authenticate Ad Viewability, Identify Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Pinterest will now authenticate ad viewability on its platform for advertisers. The partnership allows Pinterest to identify digital ad fraud and sophisticated invalid traffic across its platform. ...
- Ten Big Brands On Board For NBCU's Peacock Launch This Week
Television News Daily, Wayne Friedman - Monday, April 13, 2020
Peacock, which rolls out this week, will be part of NBCU's One Platform media planning/buying service -- which allows marketers to transact in a similar way to how digital media ...
