1619 search results for
  • WNBC Runs Liquor Ads, Still Verboten On Net
    WNBC-TV is running spots for liquor ads, sponsored by the Bacardi North America division of Bacardi & Company and featuring brands like Bacardi rum and Grey Goose vodka. ...
  • Out of the Park
    It's the 100th anniversary of the song "Take Me Out to the Ball Game." The story of the backroom deal between the song's lyricist, Jack Norworth, and the Cracker Ja ...
  • App Happy
    Free e-mail is no longer enough for Google. The search giant is now taking a run at hosting full-on Web applications. This spring, the company announced a new online applicati ...
  • Gestalt: Che Never Did This
    Technological revolutions are most often overestimated in the short run, and underestimated in the long run." So said Arthur C. Clarke, and history has repeatedly proven him correct. Revolutions te ...
  • Writers on the Storm
    While writers - including high-profile ones - walked picket lines as the strike against Hollywood studios continued, advertisers started to get concerned about how it might affect them. ...
  • Media Metrics: It's My Way or the Mid Way
    People are always going on and on about leaving a bigger footprint for engagement. (And who wouldn't want to?) Consider the media value of the Mid-Tail. You'll be making t ...
  • First Impressions
    Splat. If print ads could talk, Fage Yogurt's creative would say just that. The Greek yogurt partnered with two luxury brands, Tourneau watches and Honora pearls, to visually demonstrate t ...
  • Clear, Blue, Skeezy
    It's okay to show men getting hit in the groin, just don't mention the fact that women urinate. That was the message loud and clear from network censors when N ...
  • Turn Off, Tune Out
    February sweeps might as well be called February Sleeps. A prime-time schedule stuffed with repeats will likely drive television viewers online during the all-important month, says brand and advertising expe ...
  • Ice Capades
    Are you ready for some hockey? The National Hockey League (NHL) is trying to steal a little of the NFL's thunder. And they've ripped a couple of pages from t ...
  • Whole New Ball Game
    There are two Super Bowls out there: Who wins and loses on the field and who has the best ad. ...
  • Ed:Blog
    As you might imagine, these Ed:Blog things are typically written at the last moment, after the rest of the content in the magazine is done, and I suppose they're intend ...
  • Level Up
    Pushing it, you open up the engine and let the car go, but it's not responding the way it used to. Getting tired of the 120 mph cornering performance ...
  • A Bigger Bang
    You might not always get the ROI you want, but if you try sometimes, you just might find, you get what you need ...
  • The Rise of Glut Inventory
    The rapid growth of the online advertising marketplace has made the Internet the envy of other major media, but publishers are beginning to realize that they may actually have t ...
  • A Brand in the Hand
    Even the platform's champions admit the mobile-gaming segment expected to surge in the United States has failed to materialize. Could advertising come to the rescue? Only 9 percent of pho ...
  • Just the Right Bullets
    Google may dominate search, but when it comes to online display advertising - the kind of branded ad messages that are the bedrock of Madison Avenue - Yahoo is f ...
  • Tight Squeeze
    Sort of like a clown car routine in reverse, marketers are funneling huge amounts of cash into segments that are seemingly too small to accommodate the influx. Plans by Gener ...
  • Need to Know: The Ad Stays in the Picture
    In the never-ending struggle to monetize digital video, technology providers are throwing ad units at every last pixel of visible real estate: pre- and post-rolls, bottom-third and pop-down overlays, a ...
  • Market Focus: Battle of the Bulge
    When a carmaker designs a new car, one of the factors to consider is the weight and body size of the driver and passengers. At first blush, that might se ...
  • Triple-X Sells
    Have you heard? Apparently, sex sells - and no company takes that adage to pervy, pornographic heights like American Apparel. Though the company's ads have long featured sad-looking lady frien ...
  • Logging In: Guilty Feet Have Got No Rhythm
    At one point in the epic HBO series Deadwood, one character turns to another and says: "Change is no man's friend. Change is just the tune we all dance ...
  • WebU: Capitalizing on the Clicks
    Gone are the days when an advertiser was forced to choose between paying exorbitantly high CPMs for premium placement on larger sites and going through the trouble of negotiating ...
  • Behind the Numbers: A Few Choice Screens
    As the world gets smaller, so does the screen. A majority of Internet users - 55 percent - now watch TV on a device other than their TV sets. Th ...
  • Logging In: Let's Get Contextual
    Common sense (and the Advertising Research Foundation) says that the "editorial" context in which ads appear strongly influences their impact and effectiveness. Advertisers have spent billions of dollars on ...
  • Mobile Focus: Look Who's Talking Now
    With a mobile device in every hand, consumers now take the power for local search with them wherever they go. And as voice search technology becomes more sophisticated, and mo ...
  • Social Media Focus: Brands Want to Be a Pepper, Too
    If you want to know the future of using social data for advertising, look to Dr Pepper. Specifically, the Dr Pepper fan group on last.fm. Kevin Menard, last.fm's senior vi ...
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  • A-B Chooses Starcom For Media Assist
    Big brewer Anheuser-Busch, maker of Budweiser, Bud Light, and other brands, selected Starcom to assist it with its internal media planning and research capabilities. Effective immediately, Starcom will help t ...