1722 search results for
  • Hormel Launching New Spampaign
    Hormel is coming into 2008 with a new TV and print ad campaign, tagged "Blue and Yellow World," that is keyed to the Austin, Minn.-based company's best-known brand: Spam. Ne ...
  • Things That Make You Go Hmmm...
    I read a study towards the end of last year from the Center for Media Research (Nov.15) that stated 80% of marketers plan to spend between 10-30% of their marketi ...
  • ComScore Expands Widget Measurement
    Social networking sites like MySpace could reach $1 billion in ad sales by the end of the year, but widget makers won't be seeing much of that revenue. For a ...
  • Web Ad Spend To Pass TV In Some Countries
    WPP's Group M is predicting another banner year for Web advertising with the medium passing TV in terms of spending in at least one European country -- and possibly ...
  • Online Display Ad Market To Hit $8.6 Billion, Yahoo Will Dominate
    Get ready to pay more for both premium and remnant display ad inventory. JP Morgan is forecasting the U.S. graphical ad market to hit nearly $8.6 billion this year-- 2 ...
  • GlaxoSmithKline Ready To Go With WPP?
    Drugmaker GlaxoSmithKline is set to consolidate its North American consumer health media account at WPP Group's MediaCom, according to insiders. And that could leave Havas' MPG and others on t ...
  • Most Implicated Baseball Players Not Active Endorsers
    Although a large number of baseball players were implicated last week in former Sen. George Mitchell's 409-page tome detailing baseball's "steroids era," the vast majority of them are not acti ...
  • Mitchell: Baseball Steroid Use Could Turn Off Marketers
    The release of the Mitchell Report on steroid use in baseball brings new details--and names--into the discussion, perhaps shattering any remaining notion that drug use was limited to a f ...
  • Strike Could Really Pinch Already Down Ratings
    Imagine a time when broadcast networks end up quietly hoping that sales figures for their own advertisers drop. It may sound like a far-fetched scenario, but it is one possib ...
  • TVB ePort Gives Broadcasters Needed Digital Edge
    The TVB's fledgling e-biz platform, TVB ePort, now has 605 stations ready to accept orders electronically from spot buyers. TVB said the stations, in 178 markets, cover more than 9 ...
  • GM: Just 1 Spot In Super Bowl
    General Motors will air just one in-game spot in the Super Bowl this year--a 60-second unit for Chevrolet in the second quarter--but will add some pre-game spots. In the 20 ...
  • Forecasters: Madison Avenue Will Barely Escape Recession
    Although Lee Westerfield feels the ad industry is "tiptoeing toward the edge of recession," he and two other prominent prognosticators believe that the strength of ad spending online--as well ...
  • Ad Prophets Cite Corporate Profits For Slowdown, See Underlying Shifts In Marketplace
    U.S. and worldwide ad spending, while expanding in some regions and certain media sectors, is undergoing a protracted slowdown as the corporate world struggles to improve profitability. As such, advertisi ...
  • WNBC Runs Liquor Ads, Still Verboten On Net
    WNBC-TV is running spots for liquor ads, sponsored by the Bacardi North America division of Bacardi & Company and featuring brands like Bacardi rum and Grey Goose vodka. ...
  • Out of the Park
    It's the 100th anniversary of the song "Take Me Out to the Ball Game." The story of the backroom deal between the song's lyricist, Jack Norworth, and the Cracker Ja ...
  • App Happy
    Free e-mail is no longer enough for Google. The search giant is now taking a run at hosting full-on Web applications. This spring, the company announced a new online applicati ...
  • Gestalt: Che Never Did This
    Technological revolutions are most often overestimated in the short run, and underestimated in the long run." So said Arthur C. Clarke, and history has repeatedly proven him correct. Revolutions te ...
  • Writers on the Storm
    While writers - including high-profile ones - walked picket lines as the strike against Hollywood studios continued, advertisers started to get concerned about how it might affect them. ...
  • Media Metrics: It's My Way or the Mid Way
    People are always going on and on about leaving a bigger footprint for engagement. (And who wouldn't want to?) Consider the media value of the Mid-Tail. You'll be making t ...
  • First Impressions
    Splat. If print ads could talk, Fage Yogurt's creative would say just that. The Greek yogurt partnered with two luxury brands, Tourneau watches and Honora pearls, to visually demonstrate t ...
  • Clear, Blue, Skeezy
    It's okay to show men getting hit in the groin, just don't mention the fact that women urinate. That was the message loud and clear from network censors when N ...
  • Turn Off, Tune Out
    February sweeps might as well be called February Sleeps. A prime-time schedule stuffed with repeats will likely drive television viewers online during the all-important month, says brand and advertising expe ...
  • Ice Capades
    Are you ready for some hockey? The National Hockey League (NHL) is trying to steal a little of the NFL's thunder. And they've ripped a couple of pages from t ...
  • Whole New Ball Game
    There are two Super Bowls out there: Who wins and loses on the field and who has the best ad. ...
  • Ed:Blog
    As you might imagine, these Ed:Blog things are typically written at the last moment, after the rest of the content in the magazine is done, and I suppose they're intend ...
  • Level Up
    Pushing it, you open up the engine and let the car go, but it's not responding the way it used to. Getting tired of the 120 mph cornering performance ...
  • A Bigger Bang
    You might not always get the ROI you want, but if you try sometimes, you just might find, you get what you need ...
  • The Rise of Glut Inventory
    The rapid growth of the online advertising marketplace has made the Internet the envy of other major media, but publishers are beginning to realize that they may actually have t ...
  • A Brand in the Hand
    Even the platform's champions admit the mobile-gaming segment expected to surge in the United States has failed to materialize. Could advertising come to the rescue? Only 9 percent of pho ...
  • Just the Right Bullets
    Google may dominate search, but when it comes to online display advertising - the kind of branded ad messages that are the bedrock of Madison Avenue - Yahoo is f ...