A century ago Betty Crocker taught us everything we needed to know about authentic consumer engagement. From personalized connections to data collection to creating engagement and innovation loops. General Mill ...

It's amazing how innovative a nascent brand gets when it doesn't have the luxury of spending other people's money. Bootstrapped since 2014, the JiMMY! Bar line of high-protein, low-sugar "ba ...

Before MediaPost's Brand Insider CPG Summit took place Aug. 18, we asked attendees a series of questions to gauge their advertising behavior. ...

One of the ways was to put a restaurant worker relief fund over the $20 million mark with a $3 million donation, he told our Brand Insider Summit CPG ...

The Kraft Heinz Company's Brian Neumann said the company came up with "the world's slowest puzzle, 100% Heinz ketchup red, 570 pieces." ...

In a category that is "growing like crazy," the brand has taken advantage of the current pandemic, with few sports in play and everyone stuck at home, to dig deep ...

Who would have thought you could find namaste in the paper products aisle? But that's just what Wakefern Food Corp. did for Shop Rite. ...

The company put a restaurant worker relief fund over the $20 million mark with a $3 million donation. ...

The Kraft Heinz Company's Brian Neumann said the company came up with "the world's slowest puzzle, 100% Heinz ketchup red, 570 pieces." ...

The pandemic has been good to some companies, including one that sells cleaning supplies directly to consumers. ...

Our first panel discussion will tackle the steps companies must take after learning more about how they relate to customers' lives. ...

Scott Finlow, global CMO of Pepsico Foodservice, will expand on how the brand harnessed empathy to cope with the disruption brought about by the arrival of the pandemic in Ma ...

Zenni has been setting itself up for success by creating a story, a personality around its brand in the last few years. ...

Scott Finlow and team worked on how one of the world's largest CPGs could offer genuine help, instead of lip service, during pandemic. ...

The brand sought to inspire the next generation of DIYers -- Millennials, who had grown up with social, where things "have to be perfect," said the senior director of communicatio ...

YouGov reported that of all Super Bowl campaigns, Avocados from Mexico was the only the top advertiser that drove purchase consideration one month after the Big Game -- for thr ...

Dan Rosen, Marketing Ad Creative Director, said the company did so to gain access to data about what people are interested in buying so that it can move forward eventual ...

"We're the official feed sponsor there. Horse feed is extremely technical and a high-research product. Think of the involvement people have with their dog's food and put it on steroids ...

As CMO Tom Dixon put it, "We had low household penetration and low buy rates but otherwise, it was perfect." It needed to reframe the category as protein snacking a ...

Pilgrim's Just Bare Chicken banks on being among the top results of searches for "fresh chicken." That's how it came to be sold on Amazon, in fact. And, said Last ...

Tripp Hughes, senior director of consumer strategy, Organic Valley, told our Brand Insider Summit the brand was good at building connections through video. "We social media the heck out ...

Rust-Oleum wanted to go beyond its core users to capture and inspire the next generation of DIYers. It saw how Millennials had grown up with social, where the things th ...

CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had low household penetration and low buy rates -- but otherwise, it was perfect." ...

Organic Valley had spent the last 35 years telling its story about being organic. Then the market evolved and organic alone was not enough. ...

Rust-Oleum wanted to go beyond its core users to capture and inspire the next generation of DIYers. It saw how Millennials had grown up with social, where the things th ...

You know how you go to a company to complain about a product only to see that stinky thing in an ad on your laptop over and over again? Infuriatin ...

Ulli Haslacher is someone who puts her hands to use in the sale of a skin care product that she developed that uniquely takes into account a person's current clim ...

Speaking in a charming Venezuelan accent, Kinser said she has been asked about the brand's Super Bowl success, "How do you do it?" To which she responds, "How do y ...

Pilgrim's Just Bare Chicken banks on being among the top results of searches for "fresh chicken." That's how it came to be sold on Amazon, in fact. And, said Last ...

Hubble Contacts has been disrupting the industry now for nearly three years. Not only does it sell daily-use contacts at low prices, but it also sells its own competitors' contac ...