- CPG Brands Weigh In On COVID-Related Behavior Changes
MediaPost Connect, Nina Lentini - Friday, August 28, 2020
Before MediaPost's Brand Insider CPG Summit took place Aug. 18, we asked attendees a series of questions to gauge their advertising behavior. ...
- Pepsi Foodservice CMO Looks At Bright Side: 'We Democratized Our Insights To A Greater Degree'
MediaPost Connect, Nina Lentini - Friday, August 21, 2020
One of the ways was to put a restaurant worker relief fund over the $20 million mark with a $3 million donation, he told our Brand Insider Summit CPG on ...
- Here To Help? Brand Building For The Next Normal
MediaPost Connect, Nina Lentini - Friday, August 21, 2020
The Kraft Heinz Company's Brian Neumann said the company came up with "the world's slowest puzzle, 100% Heinz ketchup red, 570 pieces." ...
- Case Study: Waking Up To Gaming
Show Daily, Nina Lentini - Wednesday, August 19, 2020
In a category that is "growing like crazy," the brand has taken advantage of the current pandemic, with few sports in play and everyone stuck at home, to dig deeper ...
- Case Study: ShopRite's Paperbird Soars
Show Daily, Nina Lentini - Wednesday, August 19, 2020
Who would have thought you could find namaste in the paper products aisle? But that's just what Wakefern Food Corp. did for Shop Rite. ...
- Pepsi Foodservice CMO Looks At Bright Side: 'We Democratized Our Insights To A Greater Degree'
Show Daily, Nina Lentini - Tuesday, August 18, 2020
The company put a restaurant worker relief fund over the $20 million mark with a $3 million donation. ...
- Here To Help? Brand Building For The Next Normal
Show Daily, Nina Lentini - Tuesday, August 18, 2020
The Kraft Heinz Company's Brian Neumann said the company came up with "the world's slowest puzzle, 100% Heinz ketchup red, 570 pieces." ...
- Cleaning-, Health-Focused D2Cs Shine Light On Having The Right Product, Right Time
Show Daily, Nina Lentini - Tuesday, August 18, 2020
The pandemic has been good to some companies, including one that sells cleaning supplies directly to consumers. ...
- The Next Normal: Marketing Through The Storm, A Brand Insider CPG Summit
MediaPost Connect, Nina Lentini - Friday, August 14, 2020
Our first panel discussion will tackle the steps companies must take after learning more about how they relate to customers' lives. ...
- Pepsi Global CMO To Open CPG Brand Insider Aug. 18 With Emphasis On Empathy
MediaPost Connect, Nina Lentini - Friday, August 7, 2020
Scott Finlow, global CMO of Pepsico Foodservice, will expand on how the brand harnessed empathy to cope with the disruption brought about by the arrival of the pandemic in Ma ...
- Flattened By COVID, Zenni Optical Banked On Nimbleness To Battle Back
Show Daily, Nina Lentini - Tuesday, July 28, 2020
Zenni has been setting itself up for success by creating a story, a personality around its brand in the last few years. ...
- The Empathy Metric: PepsiCo Foodservice Checks In On How We're Feeling
Brand Insider, Steve Smith - Friday, July 24, 2020
Scott Finlow and team worked on how one of the world's largest CPGs could offer genuine help, instead of lip service, during pandemic. ...
- Here's How Letting Go Brought In Great Results For Rust-Oleum
MediaPost Connect, Nina Lentini - Friday, April 24, 2020
The brand sought to inspire the next generation of DIYers -- Millennials, who had grown up with social, where things "have to be perfect," said the senior director of communications ...
- Avocados From Mexico Wins Super Bowl With 5 Pillars
The MediaPost Cases, Nina Lentini - Tuesday, September 17, 2019
YouGov reported that of all Super Bowl campaigns, Avocados from Mexico was the only the top advertiser that drove purchase consideration one month after the Big Game -- for three ...
- Hubble Contacts Even Sells Its Competitors' Brands
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Dan Rosen, Marketing Ad Creative Director, said the company did so to gain access to data about what people are interested in buying so that it can move forward eventually ...
- Horse Feed Marketer Recounts Media Lessons Learned
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
"We're the official feed sponsor there. Horse feed is extremely technical and a high-research product. Think of the involvement people have with their dog's food and put it on steroids." ...
- Jack Link's Speaks To Authenticity's Role In Brand Image
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
As CMO Tom Dixon put it, "We had low household penetration and low buy rates but otherwise, it was perfect." It needed to reframe the category as protein snacking and ...
- Pilgrim's Just Bare Chicken Is #1 On Amazon Fresh
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Pilgrim's Just Bare Chicken banks on being among the top results of searches for "fresh chicken." That's how it came to be sold on Amazon, in fact. And, said Laston ...
- Organic Valley And The Road To True Brand Awareness
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Tripp Hughes, senior director of consumer strategy, Organic Valley, told our Brand Insider Summit the brand was good at building connections through video. "We social media the heck out of ...
- Rust-Oleum Conquers Millennials' 'Fear Of Mucking Up'
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Rust-Oleum wanted to go beyond its core users to capture and inspire the next generation of DIYers. It saw how Millennials had grown up with social, where the things they ...
- Jack Link's Beefs Up Media Buys; Awareness Jumps
The MediaPost Cases, Nina Lentini - Wednesday, August 28, 2019
CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had low household penetration and low buy rates -- but otherwise, it was perfect." ...
- Back to Basics: Organic Valley's Creative/Media Evolution
Show Daily, Nina Lentini - Thursday, August 22, 2019
Organic Valley had spent the last 35 years telling its story about being organic. Then the market evolved and organic alone was not enough. ...
- Rust-Oleum: Celebrating Real Instagrammable Transformations
Show Daily, Nina Lentini - Wednesday, August 21, 2019
Rust-Oleum wanted to go beyond its core users to capture and inspire the next generation of DIYers. It saw how Millennials had grown up with social, where the things they ...
- Where First Party Data and Personalized CPG Marketing Meet
Show Daily, Nina Lentini - Tuesday, August 20, 2019
You know how you go to a company to complain about a product only to see that stinky thing in an ad on your laptop over and over again? Infuriating, ...
- The Endcap In The Living Room: The Home Shopping CPG Channel
Show Daily, Nina Lentini - Tuesday, August 20, 2019
Ulli Haslacher is someone who puts her hands to use in the sale of a skin care product that she developed that uniquely takes into account a person's current clim ...
- Building the Data-Driven Digital Practice and Consumer Experience
Show Daily, Nina Lentini - Tuesday, August 20, 2019
Speaking in a charming Venezuelan accent, Kinser said she has been asked about the brand's Super Bowl success, "How do you do it?" To which she responds, "How do you ...
- Reaching Consumers At Their Most Receptive
Show Daily, Nina Lentini - Tuesday, August 20, 2019
Pilgrim's Just Bare Chicken banks on being among the top results of searches for "fresh chicken." That's how it came to be sold on Amazon, in fact. And, said Laston ...
- Q&A: Learning From the DTCs: Flex and Test
Show Daily, Nina Lentini - Monday, August 19, 2019
Hubble Contacts has been disrupting the industry now for nearly three years. Not only does it sell daily-use contacts at low prices, but it also sells its own competitors' contacts ...
