- Here's How Letting Go Brought In Great Results For Rust-Oleum
MediaPost Connect, Nina Lentini - Friday, April 24, 2020
The brand sought to inspire the next generation of DIYers -- Millennials, who had grown up with social, where things "have to be perfect," said the senior director of communications ...
- Avocados From Mexico Wins Super Bowl With 5 Pillars
The MediaPost Cases, Nina Lentini - Tuesday, September 17, 2019
YouGov reported that of all Super Bowl campaigns, Avocados from Mexico was the only the top advertiser that drove purchase consideration one month after the Big Game -- for three ...
- Hubble Contacts Even Sells Its Competitors' Brands
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Dan Rosen, Marketing Ad Creative Director, said the company did so to gain access to data about what people are interested in buying so that it can move forward eventually ...
- Horse Feed Marketer Recounts Media Lessons Learned
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
"We're the official feed sponsor there. Horse feed is extremely technical and a high-research product. Think of the involvement people have with their dog's food and put it on steroids." ...
- Jack Link's Speaks To Authenticity's Role In Brand Image
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
As CMO Tom Dixon put it, "We had low household penetration and low buy rates but otherwise, it was perfect." It needed to reframe the category as protein snacking and ...
- Pilgrim's Just Bare Chicken Is #1 On Amazon Fresh
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Pilgrim's Just Bare Chicken banks on being among the top results of searches for "fresh chicken." That's how it came to be sold on Amazon, in fact. And, said Laston ...
- Organic Valley And The Road To True Brand Awareness
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Tripp Hughes, senior director of consumer strategy, Organic Valley, told our Brand Insider Summit the brand was good at building connections through video. "We social media the heck out of ...
- Rust-Oleum Conquers Millennials' 'Fear Of Mucking Up'
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Rust-Oleum wanted to go beyond its core users to capture and inspire the next generation of DIYers. It saw how Millennials had grown up with social, where the things they ...
- Jack Link's Beefs Up Media Buys; Awareness Jumps
The MediaPost Cases, Nina Lentini - Wednesday, August 28, 2019
CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had low household penetration and low buy rates -- but otherwise, it was perfect." ...
- Back to Basics: Organic Valley's Creative/Media Evolution
Show Daily, Nina Lentini - Thursday, August 22, 2019
Organic Valley had spent the last 35 years telling its story about being organic. Then the market evolved and organic alone was not enough. ...
- Rust-Oleum: Celebrating Real Instagrammable Transformations
Show Daily, Nina Lentini - Wednesday, August 21, 2019
Rust-Oleum wanted to go beyond its core users to capture and inspire the next generation of DIYers. It saw how Millennials had grown up with social, where the things they ...
- Where First Party Data and Personalized CPG Marketing Meet
Show Daily, Nina Lentini - Tuesday, August 20, 2019
You know how you go to a company to complain about a product only to see that stinky thing in an ad on your laptop over and over again? Infuriating, ...
- The Endcap In The Living Room: The Home Shopping CPG Channel
Show Daily, Nina Lentini - Tuesday, August 20, 2019
Ulli Haslacher is someone who puts her hands to use in the sale of a skin care product that she developed that uniquely takes into account a person's current clim ...
- Building the Data-Driven Digital Practice and Consumer Experience
Show Daily, Nina Lentini - Tuesday, August 20, 2019
Speaking in a charming Venezuelan accent, Kinser said she has been asked about the brand's Super Bowl success, "How do you do it?" To which she responds, "How do you ...
- Reaching Consumers At Their Most Receptive
Show Daily, Nina Lentini - Tuesday, August 20, 2019
Pilgrim's Just Bare Chicken banks on being among the top results of searches for "fresh chicken." That's how it came to be sold on Amazon, in fact. And, said Laston ...
- Q&A: Learning From the DTCs: Flex and Test
Show Daily, Nina Lentini - Monday, August 19, 2019
Hubble Contacts has been disrupting the industry now for nearly three years. Not only does it sell daily-use contacts at low prices, but it also sells its own competitors' contacts ...
