Campaign Monitor clients have access to A/B testing and smart recommendations, the company says. ...

Ads have begun appearing in Microsoft Edge more than before, following a recent update to the company's browser. ...

WhizzCo, the Israel-based company that allows publishers and advertisers to work with multiple vendors simultaneously, today will launch an in-stream video offering that supports content recommendations with multiple vendors. ...

The "Protecting Americans from Dangerous Algorithms Act" would allow people to sue social media platforms that algorithmically amplify or recommend user-created speech "directly relevant" to violations of civil rights law ...

Data reveals traffic to other destinations on the open web jumped by 21% when Facebook, Instagram and WhatsApp went dark Monday. ...

The placements offer video advertisers a brand-safe environment and give NBC Sports the ability to recommend and promote its own content and initiatives. The deal will provide mid-article ads a ...

Mailchimp's new tool, the Content Optimizer, enables SMBs to stack up their content against email best practices, the company says. ...

The Apple iOS extension can be customized from Wildfire and helps merchants initiate a cashback and rewards program, so consumers can earn perks similar to Bing, Rakuten, and others. It ...

Personalized search results have been touted by Google for some time, but now there's a tab users can click on to see them, based on the person's personal account. ...

Brands sometimes overlook the importance of interactions with consumers outside of purchases. Here are five steps to help integrate a rewards program that consumers should love. ...

Google will enforce new requirements for podcast RSS feeds beginning on September 21. The rules will determine eligibility to serve up as recommendations in Google Podcasts and other services li ...

NBCU's digital entertainment network Fandango will combine two popular movie/TV streaming services -- Vudu and FandangoNOW -- to support ecommerce and improve on-demand entertainment services. ...

WhizzCo built a predictive AI algorithm supported by a machine-learning neural network that predicts the CPM for each individual content recommendation vendor, like Outbrain that serves impressions. ...

Algolia also added seven leaders to its executive suite in the last 18 months, appointing ad execs from Alfresco, Dropbox, Capgemini, Salesforce, Adobe, Twilio, and other firms. ...

Privacy concerns are driving 86% of marketers to invest more in first-party data and 77% in zero-party data, the CMO Club and SheerID report. ...

To fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Cloud Retail Search, a customizable onsite engine that provides recommendations and search results. It gives retailers Google-quality search ...

Taboola on Friday announced its intent to acquire Connexity from Symphony Technology Group for approximately $800 million, several weeks after going through an initial public offering. ...

Outbrain made 8 million shares available in its IPO. If it sells all for $20 each it will raise $160 million. The offering is expected to close on July 2 ...

Taboola, which powers recommendations, on Monday released numbers reflecting the significant adoption of its News product, which can be integrated into the mobile carrier's offering or be pre-loaded on phon ...

YouTube's video recommendation algorithm often violates the platform's own content policies, according to a crowdsourced investigation released today by Mozilla. ...

Instead of people looking for information, information will now look for people, says Taboola founder and CEO Adam Singolda. He believes the future will focus on recommendations. ...

Yahoo Small Business today released findings of the 2021 Microbusiness Outlook Report, a survey exploring the state of U.S. microbusinesses and their outlook as they emerge from the COVID-19 pande ...

But many will dump a brand when there is a change in price, Bluecore reports. ...

Most shoppers click on product suggestions in email and other channels, and a majority purchase, Lucidworks reports. ...

Instagram probably hasn't done enough to explain why it removes content, why some information is recommended, and how it works more broadly, said Instagram senior UX researcher Stacey Houston duri ...

Revcontent, an ad-tech content-recommendation engine, has sold its assets to Star Mountain Capital and Capital Dynamics, the companies said Wednesday. It's the biggest competitor to Taboola and Outbrain. ...

Oracle Moat Measurement's integration into Taboola Ads, which powers recommendations across the open web, aims to help advertisers measure the outcome of campaigns. ...

Birdeye analyzed data from more than 60,000 businesses to understand the pandemic's impact on reviews related to retail, automotive, healthcare and beauty and wellness. Google, rather than Facebook or Yel ...

Stylitics and Cordial are combining their email and data capabilities to drive merchandise recommendations. ...

Apple's revised plans to invest 20% more in the U.S. to build on its next-gen silicon, 5G tech and AI strategies has the potential to change streaming, ecommerce, search a ...