- Google Cloud Increases Momentum For Retail, Apps
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Google is pushing services into its own cloud and others that support companies through the apps in its marketplace. Added to the growing cloud services, a suite of products f ...
- Google Creates Augmented Reality Beauty Experiences That Connect Customers, Brands
Inside Performance, Laurie Sullivan - Thursday, December 17, 2020
Augmented reality is behind Google's new beauty feature for mobile phones. L'Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury are participating in the rollout. ...
- Ecommerce Sites Set Thanksgiving Day Record, Outperform 2019
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
Thanksgiving Day hit record consumer spending of $5.1 billion, up 21.5% year-on-year vs. 2019. Retailers offering curbside pickup benefited Thursday from a 31% higher conversion rate of traffic to the ...
- Merkle: How Much Loyalty Customers Have Depends On Several Factors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
Apple last week enabled a rating system that enables users to recommend a place and leave a star rating. At this early stage, the rating system is only visible f ...
- Microsoft Updates Recommendations, Campaign-Level Associations
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 20, 2020
Those using Microsoft Advertising Editor gained access Wednesday to AI-powered recommendations and campaign-level associations to help advertisers optimize campaign performance and make campaign management easier. Campaign-level associations can help marketers apply a ...
- Internet Brands Inks Deal With AnyClip To Match Online Video With Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 17, 2020
Internet Brands will announce a video technology deal Monday with AnyClip to use its Luminous video technology. ...
- Searchspring Buys 4-Tell, Boosts Ecommerce Personalization
Inside Performance, Laurie Sullivan - Wednesday, August 5, 2020
4-Tell brings brands such as Bob's Red Mill, Dakine and 2Modern. Searchspring supports brands such as Kate Somerville, Moen, Natori and Volcom. ...
- Google Cloud Recommendation Engine Extends From Search To Ecommerce With Qubit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 24, 2020
Bringing the same technology to ecommerce that underpins both YouTube and Google Search, the deep-learning algorithms no longer just power views and search results. Now, they power conversions and reve ...
- Inside YouTube's Bias Recommendation Bubble
Inside Performance, Laurie Sullivan - Wednesday, July 15, 2020
The Mozilla-funded project TheirTube gives people an opportunity to experience what YouTube recommends, depending on their perspective, to demonstrate how recommendation algorithms can sway opinion. ...
- 'Wirecutter' Moves To 'NYT' Site
Publishers Daily, Sara Guaglione - Friday, May 29, 2020
The 'Wirecutter' site looks mostly the same and content will be housed in front of 'The New York Times' paywall. However, it's unclear if that will remain the case permanen ...
- Yelp Search Filter Identifies Local Businesses With Virtual Offerings
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 4, 2020
The home page will now surface customers' questions, and businesses now have the ability to answer them with one click. The updates include Recommendation Cards, Tips, Content Feed and ...
- Google My Business Swings Up, Many Car Dealerships Open For Business
Inside Performance, Laurie Sullivan - Friday, April 24, 2020
In March, COVID-19 caused a sharp drop in businesses' GMB performance -- which seems to have bottomed out but is now beginning to improve, Reputation.com analysis found. "While the dr ...
- Pinterest Pushes Out New Ways To Shop From Search And Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 7, 2020
Looking to help small businesses stay afloat, Pinterest on Tuesday announced new ways to shop from Pins, on boards, from search and through new recommendations for home decor. ...
- Google Shifts To Mobile-First Indexing For Entire Web
Inside Performance, Laurie Sullivan - Thursday, March 5, 2020
Google will crawl and index all sites using its mobile-first model by September 2020. ...
- What Is Rio SEO's Suggestion Engine?
Inside Performance, Laurie Sullivan - Wednesday, February 19, 2020
Rio SEO added a Suggestion Engine to its Local Manager platform. Don't be confused by thinking it's a "recommendation engine." ...
- Ad-Tech Deals Rose 72% In 2019
Digital News Daily, Laurie Sullivan - Monday, February 10, 2020
Data from Results International shows consolidation of DSPs, DMPs and SSPs and reveals that content recommendation engines drove most of the deals. ...
- Meredith Acquires 'Swearby,' Digital Recommendations Platform
Publishers Daily, Melynda Fuller - Thursday, January 9, 2020
Meredith just upped its ecommerce efforts. SwearBy works by providing a space for women to crowdsource and share favorite products based on personal experience. ...
- SharkNinja Analyzes Keywords In Reviews To Improve Customer Service, Reduce Costs
Inside Performance, Laurie Sullivan - Wednesday, September 11, 2019
SharkNinja marketers worked with Clarabridge to analyze keywords and identify unmet consumer needs -- not just in the company's own products, but competitive products too. ...
- Physical Appearance Impacts Online Reviews, Cornell University Research Finds
Inside Performance, Laurie Sullivan - Friday, September 6, 2019
Attractive reviewers have more clout with online recommendations, Cornell University research finds. The studies could have implications for marketers seeking to save people from making superficial
judgments. ...
- Google Now Recommends TV Shows, Movies Based On Data You Feed Its Algorithms
Inside Performance, Laurie Sullivan - Thursday, September 5, 2019
Google will now personalize TV and movie recommendations in search, and starting today, users can search for recommendations, using the "Top picks for you" carousel to begin rating TV sho ...
- Bazaarvoice Acquires Influenster To Improve Product Reviews, UGC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 28, 2019
Influenster's "product obsessed" community attracted Bazaarvoice. Its six million community members share their experiences with products and brands -- generating more than 38 million product reviews, growing by one milli ...
- Google Maps, Discover, E-Commerce Could Contribute $5B To Alphabet FY20 Revenue, Analyst Predicts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 27, 2019
Google Maps should contribute about $1.6 billion in 2020, with Discover -- the new name for the Google Feed -- at $2 billion, and e-commerce at about $1.3 billion, sa ...
- Yelp Personalizes Local Queries And Results To Gain Lead On Google, Others
Inside Performance, Laurie Sullivan - Tuesday, August 27, 2019
Yelp launched a feature in its app on Tuesday that allows users to personalize what they see in the app. ...