- TK
Digital News Daily, Zach Oscar -
Around a year ago, I explained that mobile gamers are, in the eyes of console/PC gamers like myself, “dirty casuals”. It's not meant to be an insult, but rather ...
- The 'Cyberpunk' Problem
Digital News Daily, Zach Oscar - Thursday, December 24, 2020
Over the past few months, many gamers shed doubt on the much-anticipated release of CD Projekt Red's "Cyberpunk 2077." Why do so many people care? ...
- Metaverse, Metaverse, Metaverse - Your Monthly Reminder
Digital News Daily, Zach Oscar - Wednesday, December 9, 2020
Where can you find Baby Yoda & the Mandalorian, Wolverine, Kratos, Iron Man, rapper Travis Scott, star streamers like Ninja, and the NFL? Fortnite -- not not just associated wi ...
- It's Time For Major Sports Leagues, Platforms To Seek New Audiences
TV Watch, Wayne Friedman - Wednesday, December 2, 2020
Traditional sports TV/media platforms need to ramp up efforts -- especially as young viewers seek new sports-related content, such as esports. ...
- Deepen The Data In Gaming And Esports - Get To The Gamer
Digital News Daily, Zach Oscar - Friday, November 13, 2020
YouGov released its first major Gaming & Esports report, which includes general statistics and showcases newer, important segments around hardcore gamers, mobile gaming, and gaming video content, at the e ...
- ESPN Ends Daily News Coverage Of Esports, But Who Cares?
Publishing Insider, Rob Williams - Friday, November 13, 2020
Esports viewership is growing -- but it hasn't translated into mainstream acceptance. ...
- ESPN To Shut Down Esports Editorial Division
Digital News Daily, Karlene Lukovitz - Thursday, November 12, 2020
The signs seem to point to ESPN moving in a D2C direction, and producing its own esports events. ...
- Uproxx Launches Gaming Vertical, Will Promote Streams, Events
Publishers Daily, Sara Guaglione - Tuesday, November 3, 2020
The new Uproxx Edge vertical will cover the cross-section of gaming, music, entertainment, sports and culture. ...
- The Mystical Components Of 'Authenticity' In Gaming And Esports Marketing
Digital News Daily, Zach Oscar - Friday, October 23, 2020
What does "authenticity" look like to gamers? How are brands getting it right? The biggest aspects of authenticity to gamers are interactivity and creativity within the gaming ecosystem. ...
- Addressing Social Issues In Gaming And Esports: A Work In Progress
Digital News Daily, Zach Oscar - Tuesday, October 6, 2020
Social issues around race, sexism, and representation are also present in the gaming and esports world. Women gamers face discrimination, games don't feature representative and diverse casts, and racial slu ...
- Not-So-Strange Bedfellows: Ford Models, Gaming Influencers And Fashion
Digital News Daily, Zach Oscar - Thursday, September 24, 2020
Fashion and "hypebeast" culture (clothing desired for the "hype" celebrities put around it) are dominant in all forms of entertainment for younger generations, who want to buy the most expensi ...
- Mercedes-Benz Partners With Riot Games
Marketing Daily, Tanya Gazdik - Tuesday, September 22, 2020
The automaker joins Cisco, Bose, Mastercard, Louis Vuitton, Dell's Alienware, Unilever's Axe, Red Bull and State Farm as a sponsor. ...
- Tweaks To Twitch
Digital News Daily, - Thursday, September 17, 2020
Last week, Twitch announced it has been added to Amazon's ad portfolio for marketers running ads through Amazon Advertising. It also announced a dedicated streamer-esports organization system called "Twitch Versus ...
- A Lesson From Obi-Wan And Anakin On Interruptive Ads In Video Games
Digital News Daily, - Wednesday, September 9, 2020
When it comes to interruptive ads in games, the resounding message from the gaming community hearkens back to Obi-Wan: don't try it. ...
- Everything You Wanted To Know About Esports: Q&A With Zach Oscar
MediaDailyNews, Charlene Weisler - Wednesday, September 9, 2020
For example: Esports and gaming are NOT the same thing. ...
- TEGNA And Beasley Media Group Enhance Local Broadcast With Esports
Digital News Daily, - Wednesday, August 19, 2020
Over the past few years, TV networks have tested bringing esports and gaming onto national TV. Now they will enter the local level through TEGNA in Texas. ...
- Case Study: Waking Up To Gaming
Show Daily, Nina Lentini - Wednesday, August 19, 2020
In a category that is "growing like crazy," the brand has taken advantage of the current pandemic, with few sports in play and everyone stuck at home, to dig deep ...
- Big-Name Entertainment Investments Continue To Pour Into Gaming
Digital News Daily, - Friday, August 7, 2020
Traditional sports teams are running esports competitions to engage fans, streamers are experiencing increased viewership and multiple new platforms are launching. ...
- What VENN Launch Means For Gamers And Advertisers
Digital News Daily, - Tuesday, July 28, 2020
For its August 5 launch, VENN will be featured for free on Amazon's Twitch, YouTube, Facebook Gaming and Twitter as well as CTV platforms. For gamers and advertisers alike, th ...
- Brand Spending On Esports Projected To Top $1 Billion By 2022
Research Intelligencer, Joe Mandese - Wednesday, July 29, 2020
Brand spending -- both ad buys and sponsorships -- for esports is projected to rise from $279 million in 2016 to $1.1 billion in 2022, according to a forecast publish ...
- How Sports Flipped Places With Online Game Sites
Research Intelligencer, Joe Mandese - Tuesday, July 28, 2020
When live sports events were suspended in late February due to concerns about the COVID-19 pandemic, it contributed to a seesaw effect that drove traffic down to sports-related sites, b ...
- How To Build On Esports' Current Momentum
Marketing Insider, Dan Conti - Friday, July 17, 2020
Among the tips to sustain the category's growth: Keep attracting fan-favorite athletes. ...
- Data Illumination In Gaming And Esports
Digital News Daily, - Thursday, July 2, 2020
Comscore is investing in new research into gaming and esports consumers. CRO Carol Hinnant provides insight into what brought the data company -- known for measurement and viewership metrics ...
- Fewer TV Sports Events In Mid-June, Viewing Levels Lower Than A Year Ago
Television News Daily, Wayne Friedman - Thursday, June 25, 2020
Some returning TV franchises -- golf, NASCAR, and horse racing -- have seen slight to major viewing declines for the most recent reporting week vs. the same period a ye ...
- YouGov Sails Deeper Into Esports And Gaming Research With Nicole Pike At The Helm
Digital News Daily, - Wednesday, June 24, 2020
Nicole Pike left Nielsen in mid-June to take up a position at YouGov as the Global Sector Head of Esports and Gaming -- a position uniquely created for her, ...
- Tapping The Streaming Sports Advertising Opportunity Takes More Than Money
Advanced TV Insider, Karlene Lukovitz - Friday, June 19, 2020
Research shows that viewers have quite different expectations for advertising in the streaming sports environment than traditional TV sports programming. ...
- Riot's New Title 'Valorant': Should You Care?
Digital News Daily, - Friday, June 19, 2020
Riot is launching the "Ignition Series" weekend tournaments to kick off "Valorant" esports, partnering with an esports team and RAGE, one of Japan's biggest esports tournament organizations. The G2 Espor ...
- Samsung Partners In League Of Legends Esports Event
Marketing Daily, P.J. Bednarski - Wednesday, June 10, 2020
This is the first LCS esports sponsorship for Samsung, which seems to want to plant its flag in the lucrative esports business, ...
- Facebook, AppsFlyer Partner To Improve Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 2, 2020
AppsFlyer on Tuesday announced a partnership with Facebook Audience Network to bring campaign-level return on ad spend and in-app advertising measurement to gaming. "The biggest challenge was the need ...
- Gucci Partners With Mobile Gaming Company For 'Tennis Clash'
Marketing Daily, Tanya Gazdik - Thursday, May 28, 2020
Italian luxury brand Gucci is partnering with Wildlife, mobile gaming company, to make outfits similar to those worn by characters in "Tennis Clash." ...