Bud Light's Director of Sports Marketing talks esports opportunities for brands, Bud Light's own strategic approach and how (and how not) to suit up for the virtual game. ...

The shop, part of Misfits Gaming Group, will focus on content creation and influencer marketing for clients that want to tap younger esports enthusiasts. ...

The driver who claims the Tag Heuer Fastest Lap is awarded one additional race point. ...

The global effort will focus on the sport's role in accelerating change both on and off the track. ...

Mobile gaming is for more casual players, but many high-profile gamers create mobile-friendly versions of their games, signaling the increased presence and marketability of mobile gaming. ...

Over the past few months, many gamers shed doubt on the much-anticipated release of CD Projekt Red's "Cyberpunk 2077." Why do so many people care? ...

Where can you find Baby Yoda & the Mandalorian, Wolverine, Kratos, Iron Man, rapper Travis Scott, star streamers like Ninja, and the NFL? Fortnite -- not not just associated wi ...

Traditional sports TV/media platforms need to ramp up efforts -- especially as young viewers seek new sports-related content, such as esports. ...

YouGov released its first major Gaming & Esports report, which includes general statistics and showcases newer, important segments around hardcore gamers, mobile gaming, and gaming video content, at the e ...

Esports viewership is growing -- but it hasn't translated into mainstream acceptance. ...

The signs seem to point to ESPN moving in a D2C direction, and producing its own esports events. ...

The new Uproxx Edge vertical will cover the cross-section of gaming, music, entertainment, sports and culture. ...

What does "authenticity" look like to gamers? How are brands getting it right? The biggest aspects of authenticity to gamers are interactivity and creativity within the gaming ecosystem. ...

Social issues around race, sexism, and representation are also present in the gaming and esports world. Women gamers face discrimination, games don't feature representative and diverse casts, and racial slu ...

Fashion and "hypebeast" culture (clothing desired for the "hype" celebrities put around it) are dominant in all forms of entertainment for younger generations, who want to buy the most expensi ...

The automaker joins Cisco, Bose, Mastercard, Louis Vuitton, Dell's Alienware, Unilever's Axe, Red Bull and State Farm as a sponsor. ...

Last week, Twitch announced it has been added to Amazon's ad portfolio for marketers running ads through Amazon Advertising. It also announced a dedicated streamer-esports organization system called "Twitch Versus ...

When it comes to interruptive ads in games, the resounding message from the gaming community hearkens back to Obi-Wan: don't try it. ...

For example: Esports and gaming are NOT the same thing. ...

Over the past few years, TV networks have tested bringing esports and gaming onto national TV. Now they will enter the local level through TEGNA in Texas. ...

In a category that is "growing like crazy," the brand has taken advantage of the current pandemic, with few sports in play and everyone stuck at home, to dig deep ...

Traditional sports teams are running esports competitions to engage fans, streamers are experiencing increased viewership and multiple new platforms are launching. ...

For its August 5 launch, VENN will be featured for free on Amazon's Twitch, YouTube, Facebook Gaming and Twitter as well as CTV platforms. For gamers and advertisers alike, th ...

Brand spending -- both ad buys and sponsorships -- for esports is projected to rise from $279 million in 2016 to $1.1 billion in 2022, according to a forecast publish ...

When live sports events were suspended in late February due to concerns about the COVID-19 pandemic, it contributed to a seesaw effect that drove traffic down to sports-related sites, b ...

Among the tips to sustain the category's growth: Keep attracting fan-favorite athletes. ...

Comscore is investing in new research into gaming and esports consumers. CRO Carol Hinnant provides insight into what brought the data company -- known for measurement and viewership metrics ...

Some returning TV franchises -- golf, NASCAR, and horse racing -- have seen slight to major viewing declines for the most recent reporting week vs. the same period a ye ...

Nicole Pike left Nielsen in mid-June to take up a position at YouGov as the Global Sector Head of Esports and Gaming -- a position uniquely created for her, ...

Research shows that viewers have quite different expectations for advertising in the streaming sports environment than traditional TV sports programming. ...