Twitch has created a directory that separates out esports replays and live matches by game, and displays professional players who are streaming live, helping to distinguish between popular recreational players ...

The action-oriented banners, digital billboards and digital videos speak to this gaming audience in their own idiomatic way with headlines such as "pwn your everyday." ...

The IAB will offer its NewFronts as a virtual, video upfront series of presentations for the week of June 22-June 26, covering "streaming video, lifestyle, news and audio, eSports, and ...

Altice says it had initial discussions with major sports networks focused not only on consumers getting relief, but on Altice getting relief in terms of the carriage fees it pays ...

"There's only one game in town, and it's online," says sports and esports journalist Jeff Eisenband, who provides some insights into what people might be missing when they think about ...

The league's latest #HockeyAtHome event will feature 50 NHL players representing all 31 teams, including the NHL's newest franchise in Seattle. ...

Fortnite levels up what it means to virtually connect fans with culture outside of video games -- the latest in live music venues. ...

The nine-week program will be showcased live across Formula E digital assets, social and gaming platforms, and broadcast on Fox Sports. ...

Here are some thoughts on how to look into the gaming and esports industries from an advertising and marketing perspective, from Nico Amantia, senior account executive at Scout Sports & ...

The service includes studio-style streaming workouts, progressive training programs and expert tips from Nike master trainers. ...

Sporting events can take on a different form and still engage fans online. Game releases and even old games will see a surge in their active player base. ...

Although early-season NBA TV ratings have been mediocre at best, TNT has seen strong ad results in revenue, new advertisers, and pricing for regular-season games -- and for the upcoming ...

For the first time in its history, YouTube Gaming has just announced an exclusive streaming partnership with the Overwatch League, Call of Duty League and Hearthstone League (all games and ...

Tyler "Ninja" Blevins has been one of the biggest (if not the biggest) names synonymous with gaming and esports for the past few years, but his career begins way earlier ...

California became the first state to pass a law that overrode the NCAA, granting college athletes the right to paid endorsement deals and agents. Ohio, Colorado, Florida and Illinois may ...

"Campaign" is reporting BT has joined a throng of major brands by sponsoring an E-Sports team, the Excel Esports. ...

The U.S. Navy is moving all of its marketing efforts to digital/online media, including a major sports sponsorship around esports/video gaming. ...

Viewers are seeking out sports programming from over-the-top services amid a broader shift in media consumption on connected devices. ...

NHL alumni Ed Olczyk and Dominic Moore will be on the MassMutual float, and The Black Eyed Peas will perform. ...

As more brands and advertisers look to the gaming world, it's important to understand the distinctions between esports, gaming, and mobile gaming. ...

Engine Media claims to be the "the world's first integrated news, gaming, sports, and esports platform." The launch comes as the TV industry is seeing sharply lower business, as the ...

Telemundo Deportes is focused on reaching a desired demographic: the 18-34 Hispanic user who is bilingual or English-dominated. ...

About a month ago, many were shocked to see Riot Games, creators of "League of Legends," announce a partnership with luxury brand Louis Vuitton. ...

Turner and NBA Digital say they are launching the first sports league D2C platform to feature live games -- NBA TV. It will include more than 100 exclusive, nationally televised ...

Now, the greatest awareness of gaming comes from streamers. How can brands utilize streamers and their broadcasts? That's a question every marketer and advertiser should ask. ...

The effect of crowd mentality has a way of building a sense of community. It's time that people stopped describing the emergence of esports as "new" and "shocking." ...

It's the time spent viewing video games that deserves greater attention in esports -- organized video games played competitively before a live audience for a prize. ...

Have you heard about or seen "esports" proper? Probably not. But the impact of the gaming industry is inescapable. By the end of 2019, the U.S. is set to overtake ...

With sports broadcasting rights up for grabs in 2021, it's important for marketing and media strategists to stay informed on different avenues - so they can drive value through espo ...

Major esports and gaming companies are open to discussion with potential partners and sponsors. Showing that interest and reaching out is the first step. ...