Fashion and "hypebeast" culture (clothing desired for the "hype" celebrities put around it) are dominant in all forms of entertainment for younger generations, who want to buy the most expensive ...

The automaker joins Cisco, Bose, Mastercard, Louis Vuitton, Dell's Alienware, Unilever's Axe, Red Bull and State Farm as a sponsor. ...

Last week, Twitch announced it has been added to Amazon's ad portfolio for marketers running ads through Amazon Advertising. It also announced a dedicated streamer-esports organization system called "Twitch Versus," ...

When it comes to interruptive ads in games, the resounding message from the gaming community hearkens back to Obi-Wan: don't try it. ...

For example: Esports and gaming are NOT the same thing. ...

Over the past few years, TV networks have tested bringing esports and gaming onto national TV. Now they will enter the local level through TEGNA in Texas. ...

In a category that is "growing like crazy," the brand has taken advantage of the current pandemic, with few sports in play and everyone stuck at home, to dig deeper ...

Traditional sports teams are running esports competitions to engage fans, streamers are experiencing increased viewership and multiple new platforms are launching. ...

For its August 5 launch, VENN will be featured for free on Amazon's Twitch, YouTube, Facebook Gaming and Twitter as well as CTV platforms. For gamers and advertisers alike, this ...

Brand spending -- both ad buys and sponsorships -- for esports is projected to rise from $279 million in 2016 to $1.1 billion in 2022, according to a forecast published ...

When live sports events were suspended in late February due to concerns about the COVID-19 pandemic, it contributed to a seesaw effect that drove traffic down to sports-related sites, but ...

Among the tips to sustain the category's growth: Keep attracting fan-favorite athletes. ...

Comscore is investing in new research into gaming and esports consumers. CRO Carol Hinnant provides insight into what brought the data company -- known for measurement and viewership metrics -- ...

Some returning TV franchises -- golf, NASCAR, and horse racing -- have seen slight to major viewing declines for the most recent reporting week vs. the same period a year ...

Nicole Pike left Nielsen in mid-June to take up a position at YouGov as the Global Sector Head of Esports and Gaming -- a position uniquely created for her, it ...

Research shows that viewers have quite different expectations for advertising in the streaming sports environment than traditional TV sports programming. ...

Riot is launching the "Ignition Series" weekend tournaments to kick off "Valorant" esports, partnering with an esports team and RAGE, one of Japan's biggest esports tournament organizations. The G2 Esports ...

This is the first LCS esports sponsorship for Samsung, which seems to want to plant its flag in the lucrative esports business, ...

AppsFlyer on Tuesday announced a partnership with Facebook Audience Network to bring campaign-level return on ad spend and in-app advertising measurement to gaming. "The biggest challenge was the need to ...

Italian luxury brand Gucci is partnering with Wildlife, mobile gaming company, to make outfits similar to those worn by characters in "Tennis Clash." ...

We're used to seeing banner ads around sports arenas. Riot Games and League of Legends are replicating that model in-game -- the first time sponsorship advertising has entered video games ...

Twitch has created a directory that separates out esports replays and live matches by game, and displays professional players who are streaming live, helping to distinguish between popular recreational players ...

The action-oriented banners, digital billboards and digital videos speak to this gaming audience in their own idiomatic way with headlines such as "pwn your everyday." ...

The IAB will offer its NewFronts as a virtual, video upfront series of presentations for the week of June 22-June 26, covering "streaming video, lifestyle, news and audio, eSports, and ...

Altice says it had initial discussions with major sports networks focused not only on consumers getting relief, but on Altice getting relief in terms of the carriage fees it pays ...

"There's only one game in town, and it's online," says sports and esports journalist Jeff Eisenband, who provides some insights into what people might be missing when they think about ...

The league's latest #HockeyAtHome event will feature 50 NHL players representing all 31 teams, including the NHL's newest franchise in Seattle. ...

Fortnite levels up what it means to virtually connect fans with culture outside of video games -- the latest in live music venues. ...

The nine-week program will be showcased live across Formula E digital assets, social and gaming platforms, and broadcast on Fox Sports. ...

Here are some thoughts on how to look into the gaming and esports industries from an advertising and marketing perspective, from Nico Amantia, senior account executive at Scout Sports & ...