- Deloitte: 84% Of U.S. Consumers Use SVOD, 65% AVOD, Streamers Need to Incorporate Social
Digital News Daily, Karlene Lukovitz - Wednesday, October 20, 2021
While streaming's popularity continues, users are harder to keep, and are looking for interaction via social video and social gaming, concludes the digital media trends survey. ...
- 34% Of U.S. Internet Users Report Watching AVOD In Past Month
Advanced TV Insider, Karlene Lukovitz - Friday, October 15, 2021
That Q3 stat is up from 17% reporting the same in Q3 2020. ...
- Redbox Signs FreeWheel For Programmatic Across Streaming Platforms
Digital News Daily, Karlene Lukovitz - Tuesday, October 5, 2021
The partnership is designed to provide easy access to ad inventory across Redbox's AVOD and FAST streaming services. ...
- Comcast's Xumo Claims An AVOD First: Ad-Free Movies
Digital News Daily, Karlene Lukovitz - Monday, October 4, 2021
The free, ad-supported streamer is launching an "Ad-Free Movie of the Week" offering. ...
- Pluto TV To Pay $3.5M To Settle Charges It Violated FCC Closed-Captioning Rules
Digital News Daily, Karlene Lukovitz - Thursday, September 30, 2021
FCC charges that the streamer continued to operate existing and new platforms without mandatory closed captions even after a warning and the start of an investigation. ...
- Streaming Ads Twice As Likely To Be Deemed Relevant As Linear TV Ads
Digital News Daily, Karlene Lukovitz - Wednesday, September 8, 2021
Half of U.S. consumers say they prefer using AVOD services to reduce or eliminate video subscription fees, a new survey finds. ...
- Even Paid Content Viewers Are Surprisingly Ad-Tolerant
Advanced TV Insider, Karlene Lukovitz - Friday, September 3, 2021
Roughly 40% to 55% of consumers who pay for video/TV content are OK with ads during TV viewing, a TiVo survey indicates. ...
- Streaming Ad Views Up 50% In First Half Of 2021
Television News Daily, Wayne Friedman - Wednesday, August 25, 2021
CTV devices accounted for 60% of total digital video ad views. FreeWheel says 92% of the ad views are entertainment-oriented, 5% are for news content and 3% are for spo ...
- Six In 10 CTV Households Watch Free, Ad-Supported Streamers
Advanced TV Insider, Karlene Lukovitz - Thursday, August 19, 2021
And YouTube now generates as much in ad revenue as Netflix does in subscription revenue. ...
- Older TV Viewers Also Gravitate To AVOD
TV Watch, Wayne Friedman - Friday, August 13, 2021
This may reflect the type of product seen on AVOD versus SVOD -- "older" library product from media companies. ...
- HBO, Max To Exit Amazon Prime Video Channels In Q3
Digital News Daily, Karlene Lukovitz - Thursday, August 12, 2021
AT&T has specified a time frame for shifting Amazon Prime Video access solely to the HBO Max app -- with the expected loss of sub volumes already built into projection ...
- 25% Of U.S. Net Users Have Both AVODs And SVODs... And AVODs Are Upping Their Content Game
Video Insider, Karlene Lukovitz - Tuesday, August 10, 2021
SVOD stacking levels reached 4.4 per household, but viewers using SVODs without AVODs declined from 55% to 49%, while those using only AVODs edged up from 2% to 3%. ...
- Tiered Streaming Options' Strong Appeal; Prime Video's Powerful Membership Draw
Advanced TV Insider, Karlene Lukovitz - Friday, July 30, 2021
"Tiered plans give viewers control of their experience," sums up the author of a new study on monetizing video. ...
- Samsung Makes A Case For 40% AVOD Budget Allocations
Video Insider, Karlene Lukovitz - Tuesday, July 13, 2021
A Samsung Ads analysis of data from its 45-million-plus U.S. smart TVs and third-party data shows that allocating at least 40% of TV budgets to AVOD and the rest ...
- Ad-Supported Streamers Gain Traction, Survey Finds
Television News Daily, Wayne Friedman - Tuesday, July 6, 2021
Sixty percent polled in a recent survey have "switched to ad supported streaming" -- in part or completely, Piplsay found. ...
- How To Optimize Return On AVOD Spend? Roku Offers Points To Consider
Advanced TV Insider, Karlene Lukovitz - Friday, June 25, 2021
Content quality is crucial, but other factors are just as important in prioritizing spend in the new arena of ad-supported VOD services. ...
- Tubi, TikTok Partner On Live 'Reunion Special' To Promote Old Shows
Digital News Daily, Karlene Lukovitz - Friday, June 25, 2021
Tubi hopes to draw younger viewers to its lineup of "nostalgic" shows by staging an hour-long live "reunion" event, featuring celebrities from '90s and '00s shows, on the short-form vid ...
- Tubi To Implement Unified ID 2.0
Digital News Daily, Karlene Lukovitz - Thursday, June 24, 2021
Tubi is the latest publisher to use The Trade Desk's audience identity solution. ...
- Univision To Launch Two-Tier Global Streamer In 2022
Television News Daily, Fern Siegel - Monday, June 21, 2021
The service will unite Univision NOW, PrendeTV and VIX into one platform. ...
- AVOD/Connected TV Ascendancy May Save Traditional TV
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
AVOD platforms in the first quarter of 2021 hit $1.26 billion -- up nearly 70% from the same quarter a year ago. ...
- Rakuten Advertising To Use Magnite CTV Platform Across U.K., Europe
Digital News Daily, Karlene Lukovitz - Thursday, June 3, 2021
The deal will broaden ad buyers' access to Rakuten TV inventory. Rakuten TV reaches 90 million households in the U.K. and Europe. ...
- Global AVOD Ad Revenue To Grow 144% By 2026, With U.S. Contributing Nearly Half
Video Insider, Karlene Lukovitz - Tuesday, May 25, 2021
The U.S. -- the world's largest AVOD market by ad revenues as of 2019 -- is on track to exceed $31 billion by 2026, accounting for 47% of the $ ...
- What's Right - And Wrong - With AVODs
Advanced TV Insider, Karlene Lukovitz - Friday, May 21, 2021
Consumers are quite open to ad-supported streaming services -- even if modest fees are involved -- but they're frustrated by the current state of the advertising experience. ...
- Paramount+ Sets August Launch for Australia
Digital News Daily, Karlene Lukovitz - Monday, May 10, 2021
ViacomCBS, which acquired Australian linear Channel Ten in 2017, will rebrand Ten's existing streaming offering, 10 All Access, to Paramount+. ...
- Consumers Plan To Spend As Much Or More Time Watching Live, SVOD And AVOD In Next 6 Months
Digital News Daily, Karlene Lukovitz - Tuesday, May 4, 2021
Fully 86% of consumers plan to watch live TV at the same or increased rates, 88% plan to watch the same or higher amounts of TV via paid streaming (SVOD ...
- Crackle Plus To Bow Chicken Soup For The Soul AVOD Network
Digital News Daily, Karlene Lukovitz - Monday, May 3, 2021
The new platform will include both VOD and a FAST channel. Crackle Plus will also expand its platforms' distribution this year, and launch app redesigns in Q3. ...
- Tubi Flips Strategy With Leap Into Original Content
Digital News Daily, Karlene Lukovitz - Monday, May 3, 2021
At Monday's NewFronts, Tubi--which now says it has 40 million MAUs--will look to lure advertisers with a preview of 140-plus hours' worth of original content to bow this fall, a ...
- New HBO Max AVOD To Cost $9.99 Per Month
Digital News Daily, Karlene Lukovitz - Thursday, April 29, 2021
MVPDs aren't thrilled about the cheaper subscription option, but may be able to make up for lower revenue sharing per sub by selling ad inventory. ...
- Roku Rebrands Quibi Content As 'Roku Originals'
Digital News Daily, Karlene Lukovitz - Thursday, April 22, 2021
Roku said the name will also be used for future original programming for U.S., U.K. and Canadian users of its free, ad-supported Roku Channel, but declined to elaborate on pla ...
- 60% Of Consumers Are Good With Limited Ads For Cheaper Video Services: Deloitte
Digital News Daily, Karlene Lukovitz - Monday, April 19, 2021
But when it comes to music, 45% of consumers overall -- and 67% of Millennials -- say they would rather pay than have ads on their streaming service. ...
