Looking at individual AVOD platforms, Hulu pulled in $653 million in advertising revenue in the fourth quarter. Pluto and Roku Channel had $173 million, and Tubi hit $105 million. ...

"We believe we can win in the advertising video-on-demand world... in a much more careful and clever way," Fox Corp. CEO Lachlan Murdoch said. He adds that national TV ...

Across the EU5 countries, weekly SVOD usage rates average 68%, while AVOD averages 63%. ...

HBO Max, whose prospects for making the streaming wars cut have been questioned due to its high monthly cost, is using an "elegant, thoughful" approach to the ad-supported version s ...

The channel's content will offer more than 200 hours of classic games and highlights from the Major League Baseball Film & Video Archive, with quarterly refreshes. ...

The streamer's free, ad-supported version has 100 million registered users globally. The paid subs are up by a million since this past July. ...

That's up from 26 million just a month ago. Comcast originally targeted 30 million, with 35 million active users by 2024, the year it targeted for break-even for the serv ...

Now in 24 countries, Pluto's next international launch will be in Italy late this year. ...

Currently, Canoe says the majority (80%) of its ad campaigns have a frequency cap of no more than two ads per episode. ...

The largest and most established streamers' share of new U.S. SVOD subscriptions was down to 7.4% in Q4, while Amazon Prime Video and newbie HBO Max had 18.2% and 19. ...

New research confirms the growing popularity of so-called freemium services - hybrid business models that combine free, ad-supported content with a premium subscription tier. ...

The average number of services used rose by two between April and October alone, and the churn rate for SVODs declined by eight percentage points between the third quarters ...

Samsung is AMC Networks' latest partner in AMCN Digital, its free, ad-supported programming strategy. ...

In many key metrics including the number of subscribers and regular users of the service and how many hours regular users watch per month, the ad video-on-demand streamer has outperforme ...

Hallmark Movies & More will feature a lineup of over 120 titles from the company's original content library. Xumo offers over 200 digital channels of free premium programming across ...

Looking to pay down debt -- and jettison non-core business -- AT&T has sold off Crunchyroll, its anime TV production and subscription platform business for $1.18 billion to Sony's Funimati ...

Discovery's global version of a D2C streamer, also expected to be branded Discovery+. may arrive in 2021. Meanwhile, in the U.K., the company is rebranding its ad-supported dplay streaming servi ...

Broadcast TV networks are expected to sink 15.8% to $2.4 billion, with cable TV networks slipping 1% in Q3. The only TV group to gain from July-to-September -- Turner a ...

Marc DeBevoise, ViacomCBS chief digital officer and ViacomCBS Digital president/CEO, will leave the company after serving as an advisor for a transitional period ending at year's end. ...

Nearly one in five U.S. internet users report watching AVOD services in Q3 -- up from 13% in Q3 2019, per Ampere Analysis research, which also finds that AVODs a ...

Compared to 21% of streaming adults who use AVOD regularly, 69% report watching subscription-based video services/SVODs regularly, and 10% report watching virtual MVPDs regularly, according to a just-released VAB sur ...

The ad-supported versus subscription-supported question is becoming increasingly irrelevant, according to executives from major entertainment companies, AVODs, SVODs and tech partners alike. ...

TV advertising's sharp 28% decline in Q2 will be slowed by 9% drops in Q3 and Q4 this year, MoffettNathanson Research says. TV advertising was down 2% in the fir ...

Starting August 24, NBC Sports on Peacock will offer live and on-demand sports event coverage and talk shows. ...

People who consistently watch multiple hours of streamed content each week also watch many hours of broadcast and basic cable. But brands seeking mass-market reach these days may need ...

Pluto TV, Roku, Hulu, Tubi, and Peacock pulled in an estimated $849 million in ad revenues in Q2, according to estimates from MoffettNathanson Research, amidst a sharp overall rise ...

The cross-platform integration of the ViacomCBS streamer is the largest to date in the free, ad-supported streaming services category, and includes more than 100,000 hours of existing content, plus thr ...

This year's projection is total TV revenue will decline to $61 billion from $70 billion, drifting lower to $56 billion by 2024. ...

Churn rates for OTT services overall rose 6 percentage points versus Q1 2019, reports Parks Associates, which points to more extended sampling trials as the competitive field continues to exp ...

WarnerMedia is attempting to clear up consumer confusion around the three services bearing the HBO brand as it moves to eventually consolidate all of them into HBO Max -- ...