- AVOD/Connected TV Ascendancy May Save Traditional TV
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
AVOD platforms in the first quarter of 2021 hit $1.26 billion -- up nearly 70% from the same quarter a year ago. ...
- Rakuten Advertising To Use Magnite CTV Platform Across U.K., Europe
Digital News Daily, Karlene Lukovitz - Thursday, June 3, 2021
The deal will broaden ad buyers' access to Rakuten TV inventory. Rakuten TV reaches 90 million households in the U.K. and Europe. ...
- Global AVOD Ad Revenue To Grow 144% By 2026, With U.S. Contributing Nearly Half
Video Insider, Karlene Lukovitz - Tuesday, May 25, 2021
The U.S. -- the world's largest AVOD market by ad revenues as of 2019 -- is on track to exceed $31 billion by 2026, accounting for 47% of the $ ...
- What's Right - And Wrong - With AVODs
Advanced TV Insider, Karlene Lukovitz - Friday, May 21, 2021
Consumers are quite open to ad-supported streaming services -- even if modest fees are involved -- but they're frustrated by the current state of the advertising experience. ...
- Paramount+ Sets August Launch for Australia
Digital News Daily, Karlene Lukovitz - Monday, May 10, 2021
ViacomCBS, which acquired Australian linear Channel Ten in 2017, will rebrand Ten's existing streaming offering, 10 All Access, to Paramount+. ...
- Consumers Plan To Spend As Much Or More Time Watching Live, SVOD And AVOD In Next 6 Months
Digital News Daily, Karlene Lukovitz - Tuesday, May 4, 2021
Fully 86% of consumers plan to watch live TV at the same or increased rates, 88% plan to watch the same or higher amounts of TV via paid streaming (SVOD ...
- Crackle Plus To Bow Chicken Soup For The Soul AVOD Network
Digital News Daily, Karlene Lukovitz - Monday, May 3, 2021
The new platform will include both VOD and a FAST channel. Crackle Plus will also expand its platforms' distribution this year, and launch app redesigns in Q3. ...
- Tubi Flips Strategy With Leap Into Original Content
Digital News Daily, Karlene Lukovitz - Monday, May 3, 2021
At Monday's NewFronts, Tubi--which now says it has 40 million MAUs--will look to lure advertisers with a preview of 140-plus hours' worth of original content to bow this fall, a ...
- New HBO Max AVOD To Cost $9.99 Per Month
Digital News Daily, Karlene Lukovitz - Thursday, April 29, 2021
MVPDs aren't thrilled about the cheaper subscription option, but may be able to make up for lower revenue sharing per sub by selling ad inventory. ...
- Roku Rebrands Quibi Content As 'Roku Originals'
Digital News Daily, Karlene Lukovitz - Thursday, April 22, 2021
Roku said the name will also be used for future original programming for U.S., U.K. and Canadian users of its free, ad-supported Roku Channel, but declined to elaborate on pla ...
- 60% Of Consumers Are Good With Limited Ads For Cheaper Video Services: Deloitte
Digital News Daily, Karlene Lukovitz - Monday, April 19, 2021
But when it comes to music, 45% of consumers overall -- and 67% of Millennials -- say they would rather pay than have ads on their streaming service. ...
- Analyst: Tubi Should Yield $1B In Advertising By 2023
Digital News Daily, Karlene Lukovitz - Monday, April 19, 2021
The FAST will yield $380 million in advertising this year, says a MoffettNathanson analyst -- a number higher the $300 million recently cited by Fox's own CFO. ...
- Pluto TV Ad Revenue +78% in 2020, On Track For $1B+ By 2022: eMarketer
Video Insider, Karlene Lukovitz - Tuesday, April 6, 2021
Pluto TV and other free, ad-supported streaming services will face greater competition for subs and advertising as fragmentation increases, however. ...
- AVOD Will Be Big, But Will Take Its Time Getting There
Media Insider, Dave Morgan - Thursday, March 25, 2021
Super-fast growth of ad-supported video on demand would move digital platforms into the center of the entire ad ecosystem. Not likely just yet. ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto Marketer
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The companies claim this is the first VOD deal of its kind to offer "guaranteed" audience targeting "through the programmatic pipes." ...
- Tubi Recruiting Advertisers As It Preps Original Programming Launch: Report
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
But Fox has made it clear it won't invest to develop the type of expensive original content developed by Netflix and other leading SVODs. ...
- Traditional TV Ad Market Is Slowly Coming Back -- Will The Upfront Follow?
TV Watch, Wayne Friedman - Friday, March 12, 2021
Media agency execs are fairly sure TV networks will do everything possible to fuel and strongly encourage all ad-supported digital video efforts. ...
- FOX CFO: Tubi Will Surpass Broadcast Entertainment Network Revenue
Digital News Daily, Karlene Lukovitz - Wednesday, March 10, 2021
"Over time, you'll see the curves cross," Steve Tomsic said during an investor conference Tuesday. ...
- AVOD Platforms Forecast To Grow To $18 Billion By 2025
Television News Daily, Wayne Friedman - Monday, March 8, 2021
Looking at individual AVOD platforms, Hulu pulled in $653 million in advertising revenue in Q4, while Pluto and Roku Channel had $173 million and Tubi hit $105 million. ...
- Fox Corp. Won't Take On Big Media's SVOD Platforms, Looks To AVOD
Television News Daily, Wayne Friedman - Friday, March 5, 2021
"We believe we can win in the advertising video-on-demand world... in a much more careful and clever way," Fox Corp. CEO Lachlan Murdoch said. He adds that national TV ...
- EU Viewers Prefer Streaming To Broadcast, Use AVOD About As Much As SVOD
Advanced TV Insider, Karlene Lukovitz - Friday, March 5, 2021
Across the EU5 countries, weekly SVOD usage rates average 68%, while AVOD averages 63%. ...
- Kilar On HBO Max AVOD: 'Turns Out Most People Are Not Wealthy'
Digital News Daily, Karlene Lukovitz - Thursday, March 4, 2021
HBO Max, whose prospects for making the streaming wars cut have been questioned due to its high monthly cost, is using an "elegant, thoughful" approach to the ad-supported version s ...
- Pluto TV Launching MLB Channel
Digital News Daily, Karlene Lukovitz - Thursday, February 25, 2021
The channel's content will offer more than 200 hours of classic games and highlights from the Major League Baseball Film & Video Archive, with quarterly refreshes. ...
- Crunchyroll Hits 4M Paid Subs And 100M Free Users, Inks Series Deal With Idris Elba
Digital News Daily, Karlene Lukovitz - Wednesday, February 3, 2021
The streamer's free, ad-supported version has 100 million registered users globally. The paid subs are up by a million since this past July. ...
- Peacock Hits 33 Million Signups, 3 Years Early
Digital News Daily, Karlene Lukovitz - Friday, January 29, 2021
That's up from 26 million just a month ago. Comcast originally targeted 30 million, with 35 million active users by 2024, the year it targeted for break-even for the serv ...
- Pluto TV To Be France's First Free, Ad-Supported Streamer
Digital News Daily, Karlene Lukovitz - Thursday, January 21, 2021
Now in 24 countries, Pluto's next international launch will be in Italy late this year. ...
- Canoe Ventures Sees Impression Declines For DAI Advertising In 2020
Television News Daily, Wayne Friedman - Tuesday, January 19, 2021
Currently, Canoe says the majority (80%) of its ad campaigns have a frequency cap of no more than two ads per episode. ...
- Competition, Price Hike, 'Cuties' Blowback Impact Netflix's U.S. New-Subs Share
Video Insider, Karlene Lukovitz - Tuesday, January 19, 2021
The largest and most established streamers' share of new U.S. SVOD subscriptions was down to 7.4% in Q4, while Amazon Prime Video and newbie HBO Max had 18.2% and 19. ...
- 20% Of U.S. Broadband Households Use Ad-Supported OTT, 15% Use 'Freemium' Services
Advanced TV Insider, Karlene Lukovitz - Wednesday, December 30, 2020
New research confirms the growing popularity of so-called freemium services - hybrid business models that combine free, ad-supported content with a premium subscription tier. ...
- Consumers Now Use Seven SVOD + Free Services, Churn Rates Down
Digital News Daily, Karlene Lukovitz - Monday, December 14, 2020
The average number of services used rose by two between April and October alone, and the churn rate for SVODs declined by eight percentage points between the third quarters ...
