- Six In 10 CTV Households Watch Free, Ad-Supported Streamers
Advanced TV Insider, Karlene Lukovitz - Thursday, August 19, 2021
And YouTube now generates as much in ad revenue as Netflix does in subscription revenue. ...
- Fandango's Vudu Signs With Roku, Becomes Movie, TV Ecommerce Store
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
NBCU's digital entertainment network Fandango will combine two popular movie/TV streaming services -- Vudu and FandangoNOW -- to support ecommerce and improve on-demand entertainment services. ...
- Microsoft Advertising: Video Extensions Launch In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 12, 2021
Microsoft Advertising on Monday released Video Extensions, giving advertisers the opportunity to combine all types of business information with the ad, such as address, phone number, store rating or mo ...
- Paramount+ With Ads Launches Today, Minus Access To CBS Local Stations
Digital News Daily, Karlene Lukovitz - Monday, June 7, 2021
In addition, Paramount+ will add 1,000 new titles to its feature film library on June 10, and debut the Mark Wahlberg sci-fi action film "Infinite." ...
- AVOD Will Be Big, But Will Take Its Time Getting There
Media Insider, Dave Morgan - Thursday, March 25, 2021
Super-fast growth of ad-supported video on demand would move digital platforms into the center of the entire ad ecosystem. Not likely just yet. ...
- Report: Peacock Has Just 11.3M Active, Ad-Supported Viewing Households
Digital News Daily, Karlene Lukovitz - Thursday, February 11, 2021
NBCUniversal reported that Peacock had 33 million "signups" by year-end 2020, but internal documents show 11.3 million households regularly watch the service, reports The Information. And it appears that ju ...
- Digital OOH Suppliers Standardize Ad Formats, Venues
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2020
In an effort to remove some of the noise and friction in the digital out-of-home advertising industry, a group of leading suppliers have joined to create a new, simplified standardizati ...
- The Reverent Blue Line
Search & Performance Marketing Daily, Kevin Ryan - Monday, June 15, 2020
Search at its core is a series of thoughts in the form of words associated and ranked by social distinctions, popularity and sometimes wholly inaccurate associations. The most recent examp ...
- Comcast Creates New Platform For Content Owners, Distributors To Sell Set-Top-Box, VOD Inventory
Television News Daily, Wayne Friedman - Tuesday, June 9, 2020
Looking to expand programmatic TV media buying for TV advertisers, Comcast Technology Solutions and FreeWheel have created a new platform for content owners and distributors to sell set-top-box video-on-demand invent ...
- Canoe: Cable VOD Impressions Growth Slowed In 2019
Digital News Daily, Karlene Lukovitz - Wednesday, February 19, 2020
That increase in impressions from ads dynamically inserted in national TV network programming was down from previous years, because networks are hitting their upper limits of available inventory, says t ...
- How Can 2020 Be Year Of AVOD When Ad-Free SVODs Are Practically Free?
Media Insider, Dave Morgan - Thursday, January 16, 2020
2020 and the couple of years after are going to be really, really tough for ad-supported streaming services to get real traction. ...
- Hulu Lets Brands Target Binge Watchers, Woo Them With New Ad Formats (Including Ad-Free Episodes)
Advanced TV Insider, Karlene Lukovitz - Friday, December 13, 2019
The streamer is demonstrating the power of OTT, on-demand user data and machine learning by enabling less disruptive--possibly even welcomed--ad messaging and offers to the binge watchers who account f ...
