Super-fast growth of ad-supported video on demand would move digital platforms into the center of the entire ad ecosystem. Not likely just yet. ...

NBCUniversal reported that Peacock had 33 million "signups" by year-end 2020, but internal documents show 11.3 million households regularly watch the service, reports The Information. And it appears that ju ...

In an effort to remove some of the noise and friction in the digital out-of-home advertising industry, a group of leading suppliers have joined to create a new, simplified standardizati ...

Search at its core is a series of thoughts in the form of words associated and ranked by social distinctions, popularity and sometimes wholly inaccurate associations. The most recent examp ...

Looking to expand programmatic TV media buying for TV advertisers, Comcast Technology Solutions and FreeWheel have created a new platform for content owners and distributors to sell set-top-box video-on-demand invent ...

That increase in impressions from ads dynamically inserted in national TV network programming was down from previous years, because networks are hitting their upper limits of available inventory, says t ...

2020 and the couple of years after are going to be really, really tough for ad-supported streaming services to get real traction. ...

The streamer is demonstrating the power of OTT, on-demand user data and machine learning by enabling less disruptive--possibly even welcomed--ad messaging and offers to the binge watchers who account f ...