- Report: Peacock Has Just 11.3M Active, Ad-Supported Viewing Households
Digital News Daily, Karlene Lukovitz - Thursday, February 11, 2021
NBCUniversal reported that Peacock had 33 million "signups" by year-end 2020, but internal documents show 11.3 million households regularly watch the service, reports The Information. And it appears that ju ...
- Digital OOH Suppliers Standardize Ad Formats, Venues
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2020
In an effort to remove some of the noise and friction in the digital out-of-home advertising industry, a group of leading suppliers have joined to create a new, simplified standardizati ...
- The Reverent Blue Line
Search & Performance Marketing Daily, Kevin Ryan - Monday, June 15, 2020
Search at its core is a series of thoughts in the form of words associated and ranked by social distinctions, popularity and sometimes wholly inaccurate associations. The most recent examp ...
- Comcast Creates New Platform For Content Owners, Distributors To Sell Set-Top-Box, VOD Inventory
Television News Daily, Wayne Friedman - Tuesday, June 9, 2020
Looking to expand programmatic TV media buying for TV advertisers, Comcast Technology Solutions and FreeWheel have created a new platform for content owners and distributors to sell set-top-box video-on-demand invent ...
- Canoe: Cable VOD Impressions Growth Slowed In 2019
Digital News Daily, Karlene Lukovitz - Wednesday, February 19, 2020
That increase in impressions from ads dynamically inserted in national TV network programming was down from previous years, because networks are hitting their upper limits of available inventory, says t ...
- How Can 2020 Be Year Of AVOD When Ad-Free SVODs Are Practically Free?
Media Insider, Dave Morgan - Thursday, January 16, 2020
2020 and the couple of years after are going to be really, really tough for ad-supported streaming services to get real traction. ...
- Hulu Lets Brands Target Binge Watchers, Woo Them With New Ad Formats (Including Ad-Free Episodes)
Advanced TV Insider, Karlene Lukovitz - Friday, December 13, 2019
The streamer is demonstrating the power of OTT, on-demand user data and machine learning by enabling less disruptive--possibly even welcomed--ad messaging and offers to the binge watchers who account f ...