- LoveToKnow Media Tightens Its Digital Ad Management, Ups Viewability
Publishers Daily, Ray Schultz - Friday, March 5, 2021
Parent of LoveToKnow, Your Dictionary and GolfLink has expanded beyond programmatic to include direct sales. ...
- Consumers Frustrated With The Online Shopping Experience, Study Finds
Email Marketing Daily, Ray Schultz - Friday, March 5, 2021
Email teams have to deal with challenges of the online service gap, as half of consumers sometimes or always experience a problem online. ...
- 'Car Bibles' Relaunches To Include Edit Content
Publishers Daily, Ray Schultz - Thursday, March 4, 2021
The product-review site and its email newsletter are focused on "accessibility," a boon for readers in this DIY market. ...
- Google To Stop Selling Ads Based On Browsing History
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
Once Google phases out third-party cookies, it will not build alternate identifiers to track people or use them in its products, the company said Wednesday. ...
- GoDaddy Digs Deeper Into Ecommerce With Poynt In Its Back Pocket
Inside Performance, Laurie Sullivan - Tuesday, March 2, 2021
GoDaddy spent most of 2020 into this year heavily investing in ways to build out intuitive experiences that enable small businesses to sell everywhere. ...
- Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, March 1, 2021
Two-thirds of marketers in a White Ops survey experienced fraud in the past year. The percentage rises when the marketing budget exceeds $5 million annually. ...
- 'The Dodo' Partners With Calm To Help Kids Sleep
Publishers Daily, Fern Siegel - Thursday, February 25, 2021
Together, they will create new sleep stories that highlight the Dodo Kids characters. ...
- FTC To Tackle 'Dark Patterns'
Digital News Daily, Wendy Davis - Wednesday, February 24, 2021
"Some sites sneak extra items into a consumer's online shopping cart, or require users to navigate a maze of screens and confusing questions to avoid being charged for unwanted produc ...
- Microsoft Joins Coalition Of European Publishers To Mandate News Payments
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
Microsoft has joined a group of European publishers in an effort to draft regulations that mandate payment for news content when it appears in the news feeds of search engin ...
- The Customer Journey To Too Many Discounts
MediaDailyNews, George Simpson - Thursday, February 18, 2021
I'm not convinced that interacting with consumers at every touchpoint is really such a smart idea. ...
- Taboola Uses AI, Deep Learning To Build Personalized Loyalty Segments For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 17, 2021
The score factors in whether the site visitor originated from a search engine or social site or typed a URL into a browser. Readers who come to publisher sites ...
- Crypto Site 'Decrypt' Hires Journalists From 'Yahoo Finance,' 'Fortune'
Publishers Daily, Ray Schultz - Tuesday, February 16, 2021
Daniel Roberts is joining as editor in chief, and Jeff John Roberts as executive editor. ...
- Apple Tests New Search Ad, Moves To Become Safe Advertising Supplier
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 11, 2021
Apple continues to make changes to its services in iOS 14.5 beta -- in what seems like an effort to move away from a dependence on Google. ...
- Samba TV Starts Consumer-Driven Privacy Manager For Smart TVs
Television News Daily, Wayne Friedman - Wednesday, February 10, 2021
Samba TV's new privacy controls will put viewers in charge of their household personal data. The interface can be accessible with smart TV settings menus. ...
- HubSpot To Acquire Email Newsletter Publisher 'The Hustle'
Publishers Daily, Ray Schultz - Monday, February 8, 2021
'The Hustle,' which serves entrepreneurs, now has 1.5 million readers. HubSpot hopes to leverage the buy to expand its own content offering. ...
- 'Sports Illustrated' Seeks New Revenue Stream Through Metered Paywall
Publishers Daily, Ray Schultz - Monday, February 8, 2021
Magazine says a model based solely on advertising exposes its journalism to "forces we can't control." ...
- Senate Democrats Propose Broad Curbs On Websites' Protections For Users' Speech
Digital News Daily, Wendy Davis - Saturday, February 6, 2021
Three Senate Democrats have unveiled a new bill that would strip tech companies of their protections against civil lawsuits for a broad range of posts by users. Critics say t ...
- Meredith Reports Digital Ad Revs Surpass Magazine Revs
Publishers Daily, Ray Schultz - Friday, February 5, 2021
Digital ad sales are a "critical piece of our long-term strategy," CEO Tom Harty states. ...
- Consumer Attention Spans Plummet, Now Lower Than...
Mobile Insider, Joe Mandese - Thursday, February 4, 2021
More than half of mobile users will leave a website that takes more than three seconds to load. ...
- First Draft Provides Hub To Counter Vaccine Misinformation
Publishers Daily, Ray Schultz - Wednesday, February 3, 2021
It calls out "right-leaning political commentators and outlets... advancing a misleading narrative" about COVID-19 vaccine efforts. ...
- Corona Hard Seltzer Transports Consumers To A Virtual Tropical Beach
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 3, 2021
The WebAR experience supported by Blippar, which enables brands to prove performance, will run across digital ads and social media channels in more than 15 U.S. states. ...
- Nextdoor May Be Latest Social-Media Threat To Local News
Publishing Insider, Rob Williams - Wednesday, February 3, 2021
Nextdoor is becoming a forum for discussion about local issues and a potential force in local politics. ...
- What Google Learns When Searchers Don't Click
Inside Performance, Laurie Sullivan - Tuesday, February 2, 2021
A typically positive search feature for a Google searcher may be good for Google as it brings people to the search engine, but it's not always helpful for the br ...
- U.S. Publisher Not Subject To GDPR, UK Court Rules
Publishers Daily, Ray Schultz - Friday, January 29, 2021
'Forensic News' must defend itself against defamation claims by Walter Tzvi Sorianof. ...
- Firefox Starts Blocking 'Supercookie' Tracking
Digital News Daily, Wendy Davis - Thursday, January 28, 2021
The newest version of Mozilla's Firefox browser includes a feature aimed at preventing companies from tracking people with "supercookies" -- persistent identifiers that are harder for users to detect a ...
- 59% Would Opt In To Apple's Privacy Tracking If They Received Relevant Content, Study Finds
Inside Performance, Laurie Sullivan - Friday, January 29, 2021
Apple iOS users say they agree with the company's latest privacy update, but 74% would rather be tracked than pay for the use of sites and apps. ...
- Will Barstool Sports Founder's Demand For Justice Be Heard?
Publishing Insider, Rob Williams - Friday, January 29, 2021
David Portnoy posted a four-minute rant and a flurry of tweets blasting the Robinhood app and hedge funds for rigging markets against small investors. ...
- Walmart Sets Sights On Building A Top-10 Advertising Platform, Rebrands Media Business
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 28, 2021
The focus turns to ecommerce targeted ads on Walmart.com and the Walmart app to shoppers as they purchase in real-time, using data from its website, payment systems and other in-sto ...
- Google Details What Apple's App-Tracking Transparency Policy Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2021
Apple's App Tracking Transparency policy.will require developers to ask for permission when they use certain information from other companies' apps and websites for advertising. As developers and advertisers working wi ...
- Algolia Acquires Startup Funded By Google Digital News Initiative
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
On the company's website it shared that in 2020 website traffic doubled, compared with 2019, and signups rose 250%. ...
