- Clinch $10M Funding Strengthens Personalization Roadmap Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 13, 2021
Clinch on Thursday announced it has received $10 million in Series A funding led by investment firm D Squared Capital. ...
- Privacy Nerves: Most Consumers Won't Share Anything About Themselves
Email Insider, Ray Schultz - Thursday, May 13, 2021
Outside of email addresses, half of consumers will share little information. And most believe their mobile phones are listening to them, Tinuiti reports. ...
- Bipartisan Bill Would Require Opt-In Consent To Track Teens Under 16
Digital News Daily, Wendy Davis - Tuesday, May 11, 2021
A bipartisan bill introduced Tuesday would restrict online companies' ability to use behavioral targeting techniques on users younger than 16. ...
- News Corp. Completes 'Investors Business Daily' Purchase, Fox To Acquire Outkick Site
Publishers Daily, Ray Schultz - Thursday, May 6, 2021
The Clay Travis sports site brings a conservative slant to sports, in line with other Fox properties. ...
- Trump Launches Online 'Communications' Site Day Before Facebook Ban Decision
Digital News Daily, Karlene Lukovitz - Wednesday, May 5, 2021
The site is not the yet-to-emerge Trump-branded social media platform that began to be promoted in March, but instead a one-way platform for featuring Trump's statements and videos. ...
- Is Apple Holding Back To Stifle The Web Or Create A Monopoly?
Inside Performance, Laurie Sullivan - Monday, May 3, 2021
One Google Chrome developer makes the case that if Apple allowed real "honest browser competition for iOS" MacOS users, the world would see "entirely new classes of web applications." ...
- SurvivorNet Offers Hope, Information To Cancer Survivors And Their Families
Publishers Daily, Ray Schultz - Friday, April 30, 2021
Site is run by people who have seen the effects of cancer close-up. ...
- 'USA Today' To Charge For Premium Content
Publishers Daily, Ray Schultz - Thursday, April 29, 2021
Subscription offer is described as a test, but effort looks serious. ...
- Mini Updates Website With Build-Your-Own Experience
Marketing Daily, Tanya Gazdik - Wednesday, April 28, 2021
The changes were informed by "extensive" dialogue with both consumers and dealers, according to the automaker. ...
- 'Field & Stream' Digitizes Its Magazine
Publishers Daily, Ray Schultz - Wednesday, April 28, 2021
The venerable title will now be digital, and subscribers will have access to archives and other benefits. ...
- BBC, CNN And Reuters Ranked Most Valuable -- And Difficult -- PR Domains
Publishers Daily, Ray Schultz - Monday, April 26, 2021
Links from these top publishers are rated as extremely valuable, according to Moz's Domain Authority. ...
- Zillow's Site Traffic Rises As Advertising Declines
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 23, 2021
Some 48.6% of respondents to a study said they would rather search and browse Zillow listings than have sex, and 41% said their browsing habit has caused problems in the ...
- Google's User Experience: Most Websites Fail To Meet Requirements
Inside Performance, Laurie Sullivan - Tuesday, April 20, 2021
2021 is the year of experience for Google. YouTube doesn't seem to follow the same standard (completely), according to Searchmetrics data. ...
- Google Details Timeline For Changes To How It Ranks Results
Inside Performance, Laurie Sullivan - Monday, April 19, 2021
The company last year said when it comes to ranking results in search, it would use page speed and other metrics that reflect how users experience a page or webs ...
- Emailers, Beware: Gen Z Is Far From Loyal To Brands
Email Marketing Daily, Ray Schultz - Thursday, April 15, 2021
Over half of Gen Z shoppers are less loyal to brands now than before the pandemic, and most are willing to try new brands, Sitecore reports. ...
- Mobile Was The Main Beneficiary Of COVID Lockdowns, Approaches Two-Thirds Of Global Brand Traffic
Research Intelligencer, Joe Mandese - Wednesday, April 14, 2021
It may seem counterintuitive that in a year when many consumers were stuck at home due to a global pandemic, mobile device traffic grew while desktop and tablet usage decline ...
- Gawker Is Returning With Leah Finnegan As Editor
Publishers Daily, Ray Schultz - Monday, April 12, 2021
The famously snarky site is being relaunched after four years in limbo. 'Gawker' entered bankruptcy in 2016 ...
- 'Wall Street Journal' Internal Report Highlights Battle Of Conversions, Churn
Publishing Insider, Rob Williams - Tuesday, April 13, 2021
News Corp seeks to double the paper's number of subscribers. That goal will require sustained web traffic of 100 million monthly users by June 2024. ...
- Kalmbach Launches Railroading Membership 'Portal'
Publishers Daily, Ray Schultz - Thursday, April 8, 2021
Trains.com features videos and other content tied to such brands as 'Trains,' 'Classic Trains' and 'Model Railroader.' ...
- Ads From Website Developer Wix Play On Hacking Fears
Marketing Daily, P.J. Bednarski - Tuesday, April 6, 2021
"Why are those people going through my things?" asks executive about green-garbed hacking gremlins. ...
- Edelman: Trust In All Forms Of Media Falls To All-Time Low
Research Intelligencer, Joe Mandese - Monday, April 5, 2021
While trust in most institutions has fallen following a year of the pandemic, economic crises and political turmoil, trust in media has fallen to all-time lows since PR giant Edelm ...
- Consumers Will Abandon Sites After Password Hassles: Study
Email Marketing Daily, Ray Schultz - Friday, April 2, 2021
Younger people are more likely to have faced password problems, but everyone has been affected, Transmit Security reports. ...
- The Fourth-Party Cookie - How It Looks And Acts
Inside Performance, Laurie Sullivan - Friday, April 2, 2021
Cookie-fatigued advertisers who are thinking too much about Google's Cohorts might get a chuckle from this one. ...
- States Newsroom Debuts 21st Local Outlet: 'Idaho Capital Sun'
Publishers Daily, Ray Schultz - Thursday, April 1, 2021
The launch is one of five planned for this year in effort to bolster local news coverage. ...
- Google Begins Testing Browser-Based Ad Targeting In U.S.
Digital News Daily, Wendy Davis - Wednesday, March 31, 2021
Google this week began testing its controversial cookie-less tracking and targeting system. The only way for people to opt out is by disabling third-party cookies. ...
- B2B Myopia: Brands And Visitors Disagree On What Works On Websites
Email Insider, Ray Schultz - Thursday, April 1, 2021
In one surprising finding, prospects are more positive about gated content than marketers, Orbit Media Studios and Ascend2 report. ...
- Study Shows What Consumers Understand About Changing Ad Preferences, Data Regulations
Inside Performance, Laurie Sullivan - Wednesday, March 31, 2021
The ad industry continues to roll out new protocols around online data and consumer privacy. LoopMe surveyed consumers to find out if they're really aware of the changes, and wh ...
- New Tool Helps Ad Buyers Choose Sites That Reflect A Company's Values
Publishers Daily, Ray Schultz - Tuesday, March 30, 2021
NewsGuard offers both inclusion and exclusion capabilities for programmatic advertisers. ...
- Code and Theory Overhauls Commonwealth Fund
MAD, Larissa Faw - Friday, March 26, 2021
The agency regrouped information for easier navigation and streamlined the design to amplify the organization's mission. ...
- 5 Way To Tell If Your Website Works
Marketing Insider, April Obeidzinski - Monday, March 29, 2021
For one, is it mobile-friendly? Here's some advice and suggested free tools to help diagnose the effectiveness of your website. ...
