- Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
The humorous campaign for French independent energy provider ekWateur focuses on awareness, branding and performance to encourage people to switch to renewable energy. ...
- E-Marketing Pre-K: Ecommerce Brands Fail Basic Tests On Their Sites
Email Insider, Ray Schultz - Tuesday, October 12, 2021
Almost 80% of ecommerce brands have no personalization on their sites and 62% cannot handle demand surge, Coleman Parkes reports. ...
- E! News Masters Social Engagement For Digital Live Events
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Live September events like the 2021 Met Gala, New York Fashion Week, and Emmys drove engagement on E! News' digital platform, E! Online, to an all-time high across digital a ...
- Enhanced Tools Help Startups Create Sites And Emails, Marketing Automation Firm Says
Email Marketing Daily, Ray Schultz - Wednesday, October 6, 2021
The marketing automation firm says it provides alternatives to known email and funnel brands. ...
- Close Watch Kept On Sports Startup 'The Athletic'
Publishing Insider, Tony Silber - Wednesday, October 6, 2021
Coverage has been driven by interest in the company's subscription-only model. Observers want to see validation at scale. ...
- 'Global Custodian' Launches Institutional Digital Subs
Publishers Daily, Ray Schultz - Monday, October 4, 2021
Title works with Exact Editions to extend its reach and build a new revenue stream. ...
- Mozilla Questions Google Plan To Thwart Fingerprinting
Digital News Daily, Wendy Davis - Friday, October 1, 2021
A recent Google proposal to thwart "device fingerprinting" -- a controversial tracking technology that relies on characteristics of users' computers -- may not be workable, according to Mozilla. ...
- VW President Talks About EV Acceptance
Drive Time, Tanya Gazdik - Monday, September 27, 2021
EVs need to be talked about in a positive way by people like Chattanooga, Tennessee plant employee and Instagram user Rusty Greer, says VW's Scott Keogh. ...
- Google Pushes FLoC Testing To Q1 2022
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 1, 2021
Google's update for Privacy Sandbox delays testing for several APIs, such as FLoC and FLEDGE, to early next year. ...
- Reese's Sponsors Nextdoor Halloween Interactive Map
Inside Performance, Laurie Sullivan - Friday, October 1, 2021
Nextdoor has created an interactive local guide for neighbors to share how they will celebrate Halloween. This is not the first year they have used this map, but this ye ...
- Nearly 62% Of Consumers Still Blame Poor Onsite Search For 'Bounce,' Abandonment
Inside Performance, Laurie Sullivan - Wednesday, September 29, 2021
Product discovery is the biggest ecommerce problem brands may not know they have. Difficulty finding products on a retailer's site is one of the top reasons for abandoning the sear ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail Stores
Data & Programmatic Insider, Laurie Sullivan - Monday, September 27, 2021
The technology leaves behind the cookieless world and privacy concerns to rely on in-store contextual targeting and create a different type of connection between brands and consumers. ...
- New Apple Feature Can Leak IP Addresses: Report
Email Marketing Daily, Ray Schultz - Friday, September 24, 2021
Apple reportedly has patched iCloud Private Relay, but not for iOS 15, The Hacker News says. ...
- NewsGuard Begins Rating Veracity Of YouTube News Content, Zefr First To License It
MediaDailyNews, Joe Mandese - Wednesday, September 22, 2021
NewsGuard will enable Zefr's clients to create inclusion and exclusion lists, preventing them from "overblocking" legitimate news publishers on the platform. ...
- Semcasting Advances Employee-Based Title Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 16, 2021
Semcasting, an identity resolution company, announced the release of an employee-based title business-to-business targeting solution that combines natural-language processing and automated
classification of titles, roles and experience. ...
- Yext Builds Find-A-Doc Search Engine -- Why It Is Valuable For Patients, Healthcare Organizations
Inside Performance, Laurie Sullivan - Tuesday, September 14, 2021
Find-A-Doc helps people find the right provider for their needs on a healthcare organization's website using natural-language processing to fully understand the patient's query and return the doctors that mat ...
- If Personalizing Leads Exists, This Startup May Have The Answers
Inside Performance, Laurie Sullivan - Wednesday, September 8, 2021
When consumers provide information giving marketers or companies permission to contact them, it doesn't always work out well. Here's one way to personalize that connection. ...
- Microsoft Speeds Indexing, Makes Bing Content Submission API Available To All
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 3, 2021
The idea is to use fewer lines of code to index content on web pages or page updates, and have them serve up faster in search-query results. ...
- Amazon Plans To Police And Remove More Content From Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 3, 2021
The plan aims to "determine what types of content violate its cloud service policies, such as rules against promoting violence, and enforce its removal." ...
- The Targeted Impact To Link Building
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 3, 2021
For marketers wanting to build links that impact rankings for specific pages on their website, here's a guide from Moz. Garrett French explains the targeted impact to link building. ...
- Mozilla Firefox Secret Menu Campaign Debuts
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 2, 2021
Mozilla Firefox's Secret Menu Campaign highlights all the hidden features in the new Firefox browser. ...
- Recurrent Buys 'Jancis Robinson' Wine Site
Publishers Daily, Ray Schultz - Tuesday, August 31, 2021
Wine expert Robinson will continue as editor and will also remain a 'Financial Times' columnist. ...
- Illusion Of Living In A Virtual World
Inside Performance, Laurie Sullivan - Friday, August 27, 2021
Apple, Amazon, Google, IBM and Microsoft top execs were among the business leaders who met with the Biden administration on Wednesday to pledge billions on cybersecurity, and discuss how t ...
- 5 Way To Tell If Your Website Works
Marketing Insider, April Obeidzinski - Thursday, August 26, 2021
For one, is it mobile-friendly? Here's some advice and suggested free tools to help diagnose the effectiveness of your website. ...
- Secrets Behind Local Organic Search Traffic
Inside Performance, Laurie Sullivan - Wednesday, August 25, 2021
Data from Milestone research shows local is the second-largest channel behind organic search. The two organic channels combined dominate the traffic at 69%, in page views, and channel revenue contribut ...
- Knowing Why, Where, And How To Turn Search Rank To Revenue
Search & Performance Marketing Daily, Jim Yu - Wednesday, August 25, 2021
SEO is not one size fits all. What works for one keyword group may not work for another. Here's why. ...
- Vox Media Acquires 'Punch,' Site Devoted To The Cocktail Culture
Publishers Daily, Ray Schultz - Monday, August 23, 2021
'Punch' will be a sister brand to 'Eater.' Co-founder Talia Baiocci will remain as editor-in-chief. ...
- 1-800 Contacts Sues Warby Parker Over Search Advertising
Digital News Daily, Wendy Davis - Friday, August 20, 2021
"Instead of independently developing its own brand awareness related to the online sales of contacts, Warby Parker has devised a plan to confuse and mislead consumers who seek to ...
- Study Indicates Ads Placed In News Media -- Especially Print -- Outperform Social
MediaDailyNews, Colin Kirkland - Friday, August 20, 2021
The cross-platform analysis found that while ads in both print and digital news publications perform better than ads in social media channels, print ads had a much greater memory impa ...
- Nexstar Acquires 'The Hill' For $130 Million
Publishers Daily, Ray Schultz - Friday, August 20, 2021
The purchase combines digital products used by one-third of all viewers, Nexstar says. ...
