- KC Crain Named CEO Of Family-Owned Media Company
Publishers Daily, Sara Guaglione - Tuesday, November 24, 2020
KC Crain succeeds his father. The company also announced it has increased new paid subscribers by 50% this year. ...
- Verizon's Technology Will Change BuzzFeed's Ad Products
Publishing Insider, Rob Williams - Monday, November 23, 2020
Verizon is looking for digital content that gives people a reason to sign up for 5G service. ...
- Site Search Makes Or Breaks Holiday Revenue in Time Of COVID-19
Inside Performance, Laurie Sullivan - Friday, November 20, 2020
Websites can be built and managed by in-house engineering teams with open-source tools or third-party tools. How are you managing your website? Here are some tips. ...
- Big Increase In Conservative Sites Publishing Fake News About Voter Fraud, Election
Publishers Daily, Sara Guaglione - Thursday, November 19, 2020
NewsGuard has cataloged more than 100 "unreliable" websites, including Bongino.com, Breitbart.com, InfoWars.com, OANN.com, RedState,com, RushLimbaugh.com and TheFederalist.com. ...
- 'BuzzFeed' Acquires 'HuffPost,' Peretti To Run Combined Company
Publishers Daily, Sara Guaglione - Thursday, November 19, 2020
'BuzzFeed' and Verizon Media, which takes a minority stake in 'BF,' will syndicate content across each other's properties and collaborate on ad products. ...
- Boston Globe's Henry Becomes CEO Of Parent Company
Publishers Daily, Joe Mandese - Wednesday, November 18, 2020
Linda Henry has been named CEO of Boston Globe Media Partners, including flagship 'The Boston Globe,' Boston.com and STAT News. Henry has served as managing director of the 'Globe 'f ...
- Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2020
Microsoft Advertising this week introduced two features for Digital Marketing Center, a platform for small and medium-sized companies introduced in June. ...
- Dumping The Cart: Why Shoppers Are Abandoning Purchases This Holiday Season
Email Insider, Ray Schultz - Wednesday, November 18, 2020
Some abandon carts because the website is loading too slowly, while others do so due to privacy concerns, Akamai reports. ...
- 'TheSpruce' Launches Home Organization Product Line With Lowe's
Publishers Daily, Sara Guaglione - Tuesday, November 17, 2020
The line includes containers, bins and other storage items, made of BPA-free clear plastic. ...
- Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers
Email Insider, Ray Schultz - Tuesday, November 17, 2020
Digital use has risen due to the COVID-19 crisis, and consumers like email because it is convenient and reliable, the CMO Council reports. ...
- Quartz Sees Record Week For Memberships After Sales Announcement
Publishers Daily, Sara Guaglione - Monday, November 16, 2020
Quartz now has more than 25,000 paying members. It added nearly 1,200 new members after reporting its intention to become an independent media company. ...
- theSkimm Launches Interactive Product Rec Hub For The Holidays
Publishers Daily, Sara Guaglione - Monday, November 16, 2020
The digital shops, editor-curated, are tailored to specific types of gifts. ...
- Bing, Rakuten Rebates -- And All The Data That Comes Along With Them
Inside Performance, Laurie Sullivan - Monday, November 16, 2020
Rebate submission allows brands to map customers to their location, purchase, spend amount, and other details, which can map out a consumer's journey through additional media and offerings. ...
- Group Nine Launches Box'ed Ad Opportunity With Virtual 'Dodo' Event
Publishers Daily, Sara Guaglione - Thursday, November 12, 2020
Dodo's third annual Best Dog Day Ever festival is now Group Nine's first virtual event, sponsored by carpet cleaning company Resolve. ...
- Univision's 'Gangas + Deals' Relaunches, Ties TV To Web, Facebook, Instagram
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 12, 2020
The new segments will showcase Latino businesses on TV and tie the products into an online shopping experience to provide viewers with the best deals, including well-known products with go ...
- Deutsch On Trump: 'He's In Pre-Production' For His Next Show
TV Watch, Wayne Friedman - Friday, November 13, 2020
Trump has already trademarked trademark 'TeleRallies.' Grievance is the overarching theme of any future endeavor. ...
- Twitter Puts Focus On Performance Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 11, 2020
Twitter on Wednesday released an update to its Carousel ads, pledging to make a variety of changes to drive better performance for advertisers on its social platform. ...
- Google Plans To Add Visual Indicators For Page Experience In Search
Inside Performance, Laurie Sullivan - Wednesday, November 11, 2020
Google will use signals to measure how users perceive the experience of interacting with a web page, and plans to test a visual indicator highlighting pages in search results th ...
- AudioEye Partners With NP Digital, Showing How Accessibility Improves SEO Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 10, 2020
Digital accessibility platform AudioEye on Tuesday announced a strategic partnership with Neil Patel's SEO platform Ubersuggest to show digital marketers how accessibility impacts the performance of
SEO. ...
- French Email Firm Offers Algorithm-Driven Templates
Email Marketing Daily, Ray Schultz - Tuesday, November 10, 2020
Smart Templates analyzes websites and suggests customized email templates, the company says. ...
- Uzabase Sells 'Quartz' To Cofounder-CEO Zach Seward
Publishers Daily, Sara Guaglione - Monday, November 9, 2020
Editor-in-chief Katherine Bell will become a minority owner. The rest of the pub's staff will share equity in the new company. ...
- Verizon Media, Walmart Launch Partnership To Drive Holiday Ecommerce Content, Savings
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 9, 2020
Verizon Media and Walmart on Monday will launch a partnership called 30 Days of Savings, driving an expanded series of holiday ecommerce content to the publisher's properties such as Yaho ...
- 'BuzzFeed' Claims Profitability In 2020
Publishers Daily, Sara Guaglione - Thursday, November 5, 2020
The company saw double-digit growth in its Direct Sold business, and 50% YOY growth in the Organic Affiliate. But it also came at the cost of layoffs. ...
- Gannett Tops 1M Digital Subscriptions In Q3
Publishers Daily, Sara Guaglione - Wednesday, November 4, 2020
Gannett said its paid digital subscriptions increased 31% year-over-year to 927,000. ...
- Baidu: Data Reveals Requirements To Rank Higher
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 4, 2020
Traditional western commerce brands can rank on the first page of Baidu, China's top search engine, even if their website includes links to blocked sites such as Facebook and YouT ...
- 'Rolling Stone,' Yappa World Team For 'Useful Idiots Live' Series
Publishers Daily, Fern Siegel - Monday, November 2, 2020
The virtual series kicked off with singer/songwriter Tinashe joining podcast regulars Matt Taibbi and Katie Halper. ...
- Biden's Website Gains More Visibility In Google Search -- What It Means
Inside Performance, Laurie Sullivan - Monday, November 2, 2020
A study of Biden and Trump site rankings found Biden site performance was boosted by queries about the Trump Tax Calculator and by the terms "obama care" and "gun contr ...
- Microsoft Clarity Debuts As Free Analytics Tool With Heat Maps
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 28, 2020
Microsoft on Wednesday released a free analytics tool it calls Clarity that has been in beta for two years. The technology has several features revolving around heat maps that a ...
- Fashion Site 'Man Repeller' Shutters
Publishers Daily, Sara Guaglione - Tuesday, October 27, 2020
The self-funded 10-year-old brand ended its run, citing financial constraints. ...
- PopSugar Launches Women's-Health Vertical With TherapeuticsMD
Publishers Daily, Sara Guaglione - Tuesday, October 27, 2020
The hub, called "Full Disclosure," features, expert advice, a podcast and personal essays. ...
