- White Castle Leverages A Century of 'Craveability'
Brand Insider, Steve Smith - Friday, November 20, 2020
The century-old White Castle brand was ahead of the curve on QSR delivery (in the 1930s), CPG extensions and even app-based advance ordering. CMO Lynn Blashford explains how a high ...
- Burger King Enjoyed An (Impossible) Whopper Of A 2019
Show Daily: Videos, Staff Writers - Monday, February 24, 2020
Listen as Jorge Oliveira, the brand's Lead Media, Digital & Social Channels, rattles off key moments from 2019, including the launch of the Impossible Whopper, that racked up billions ...
- Here's A Brand Whose Marketing Is All PR, Social Engagement
Show Daily: Videos, Staff Writers - Monday, February 24, 2020
"Our secret sauce is creating partnerships with different best makers, chefs and farmers, sort of a who's who of that culinary scene of that city," said Salt and Straw C ...
- A&W Franchisees Go Digital, Bit By Bit
Show Daily: Videos, Staff Writers - Monday, February 24, 2020
"We still have six restaurants that are cash only," A&W's Liz Bazner said, about which she only found out because there were no reported results. "It was my boring Nan ...
- Pancheros Lights On Terrific Promotion Idea
Show Daily: Videos, Staff Writers - Monday, February 24, 2020
"This one promotion drove 6% in comp and 506% ROI. We got 1.1 million new customer lifetime value. Signups were up 40% and they stayed higher at 8%." You kn ...
- Does Delivery Really Deliver?
Show Daily: Videos, Staff Writers - Monday, February 24, 2020
Negotiation is a sensitive topic, according to Carl's Jr.'sCodie Richards. "Everything is changing every six months. Initially, we wanted exclusivity. That quickly changed. It's a win-win when you have ...
- How A Tweet Earned Popeye's $223 Million In Free Media
Show Daily, Nina Lentini - Wednesday, February 19, 2020
Lisa O'Brien, brand marketing lead for the company that made QSR history in 2019, spoke to MediaPost's Brand Insider QSR Summit. ...
- How To Fail, Learn Fast And Adapt
Show Daily, Nina Lentini - Wednesday, February 19, 2020
It takes guts to admit your mistakes but, as Hedy Payghambari, Director of Marketing and Media at Papa Murphy's, says, " Behind every win is a line of failure. Y ...
- Yum Brands' Ashley Travis Walks Us Through Loyalty Journey
Show Daily, Nina Lentini - Tuesday, February 18, 2020
On Tuesday, the audience at MediaPost's Brand Insider QSR Summit heard a thorough presentation from Ashley Travis, Director of Digital Strategy, Yum! Brands, who has also worked at Starbucks a ...
- Fazoli's Amps Up Its Mobile App Game Step By Step
Show Daily, Nina Lentini - Tuesday, February 18, 2020
When Fazoli's marketing team saw that its restaurant in Nicholasville, Kentucky (population 28,000), was a hotbed of mobile app participation, it had to know why. Turns out the general manag ...
- Is Delivery Delivering Results For QSRs?
Show Daily, Nina Lentini - Tuesday, February 18, 2020
While QSR brands would rather have their own delivery systems, now they are busy learning how to profit from the aggregators. ...
- Burger King's Social Lead Dazzles With Breakthrough Video
Show Daily, Nina Lentini - Monday, February 17, 2020
Did you know we scroll through the equivalent of a 13-story building's worth of content every day? So we were told by Jorge Oliveira, Lead Media, Digital & Social Channe ...
- A&W Digital Director Bringing Franchisees Into Modern Age
Show Daily, Nina Lentini - Monday, February 17, 2020
A&W's core consumer is still the baby boomer -- "but it's 2020 and we have to evolve." Now, half of its national advertising is digital. ...
- Pancheros Relaunches App, Sees Stunning Results
Show Daily, Nina Lentini - Monday, February 17, 2020
When Pancheros Mexican Grill launched its new digital-first campaign, the strategy for advertising was to "win the neighborhood." Ryan Murrin, Vice President of Marketing & Franchise Development, told MediaPost's Bra ...
