- Has COVID-19 Changed Brand Loyalty?
RTBlog, Joe Mandese - Monday, April 12, 2021
The good news is nine out of ten Americans are loyal to at least a few brands a year after the COVID-19 pandemic. The bad news is we don't real ...
- Gen Z Desires Big-City Life And Jobs That Make A Difference, Study Finds
Email Marketing Daily, Ray Schultz - Friday, April 9, 2021
People also feel they are being blocked from achieving wealth, according to 'Brooklyn Gazette' and Macias PR. ...
- Some Consumers Are Ready To Shop In-Store, But Will Continue Their Digital Habits
Email Marketing Daily, Ray Schultz - Friday, April 9, 2021
Brands should continue developing their digital skills, including email marketing. A new study finds small signs of recovery for the travel industry. ...
- Marketing/Media M&As Begin Bouncing Back
MediaDailyNews, Joe Mandese - Friday, April 9, 2021
Media and marketing industry merger and acquisition deals crashed in both deal volume and dollar value during the peak of the COVID-19 pandemic in the second quarter of 2020, b ...
- TBWA\Chiat\Day LA Leads Effort To Curb Vaccine Skepticism Within BPOC Community
Mediapsssst, Richard Whitman - Thursday, April 8, 2021
The agency orchestrated the production of a filmed roundtable featuring Black artists and health experts addressing vaccine benefits. ...
- VAB Claims Nielsen Has Been Undercounting TV Usage Since Pandemic Began
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
As field agents servicing Nielsen's TV panel stopped entering homes, the VAB says this led to sharp "under-counting of overall TV use." ...
- The Growing Victim List: Data Breaches Rose In Q1, Hitting More People
Email Insider, Ray Schultz - Thursday, April 8, 2021
The number of people affected by breaches is up from the Q4 2020 total, but down from Q1 2020. Email remains a primary attack vehicle, Identity Theft Resource Center repo ...
- Budweiser Teams With Ad Council On COVID-19 Campaign
MAD, Larissa Faw - Wednesday, April 7, 2021
The brewer passed on the Super Bowl this year and earmarked the funds for a public service effort raising awareness about vaccinations. ...
- Reopening: Being More Than A Cog In A Machine
Media Insider, Dave Morgan - Thursday, April 8, 2021
Accommodating the very real and justified fears of so many will be critical to making reopening work. ...
- Pandemic, What Pandemic: Internet Ad Spending Surged 12.2% To $139.8B In 2020
MediaDailyNews, Joe Mandese - Wednesday, April 7, 2021
Despite -- or maybe because of -- the COVID-19 pandemic, internet ad spending soared 12.2% during 2020 to $139.8 billion, according to a just-released annual report from the Interactive Advertisi ...
- SMBs Ready To Restart 2021 Ad Budgets, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Local traditional media may see strong benefits. Several marketers at small and-medium sized businesses surveyed said they would "return" to advertising with a "shop local" message, Borrell Associates finds, buyi ...
- TV's Pandemic Disruption: Fewer Prime-Time Episodes, Lower Linear TV Ratings
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
Roughly eight to nine episodes have aired among the top 20 prime-time scripted entertainment shows. A year ago, 17-18 episodes had run. ...
- CDC's Design Contest: Build A Better Mask
Around the Net In Brand Marketing, Phyllis Fine - Tuesday, April 6, 2021
The Department of Health and Human Services and the Centers for Disease Control and Prevention just announced a contest to “accelerate the next generation of masks,” according to the challenge&rsquo ...
- The Buzz On B2B: Email Is Tops For Both Acquisition And Retention
Email Insider, Ray Schultz - Wednesday, April 7, 2021
B2B marketers agree that things will return to normal, but they differ in terms of when it will happen, with some saying it won't happen until 2022, MeritB2B reports. ...
- Most Consumers Are Using BOPIS -- Or Will, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
Two-thirds of shoppers would use an automated locker system for pickup if offered, Package Concierge reports. ...
- Ford Launches Vaccine PSA Featuring Multicultural Cast
Marketing Daily, Tanya Gazdik - Wednesday, April 7, 2021
In recent poll, more than 20% of Black and Hispanic Americans said they'd heard/read/seen something that made them less likely to take the vaccine. ...
- Target, Walgreens Dial Up Vaccine Messaging
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 7, 2021
Walgreens recently announced the launch of "This is Our Shot," an ad campaign voiced by musician John Legend. ...
- Faced With Existential Threat, Cadillac CMO Shifted To 'Live' Interface
MediaDailyNews, Joe Mandese - Wednesday, April 7, 2021
It's a brand known more for luxury than for speed, but CMO showed how fast it could accelerate when dealing with challenge of pandemic. ...
- Media Researchers: Politics Ruins Everything, Including Media Research
MediaDailyNews, Joe Mandese - Tuesday, April 6, 2021
Public perception about the inaccuracy of political polling during the 2016 and 2020 presidential elections has contributed to a crisis of confidence for the survey-based research industry, especially media researcher ...
- Digital Boomerang: New Online Customers Drive Boost In Returns
Email Insider, Ray Schultz - Monday, April 5, 2021
Customer acquisition boomed in 2020, Alliant reports. New customers spent 144% more last year than they did in 2019. ...
- Justice Department Warns About Fake Post-Vaccine Survey Scams
Email Marketing Daily, Ray Schultz - Monday, April 5, 2021
Fraudulent emails and texts are promising prizes to their intended victims. ...
- Social CPMs Leap In Comparison With Last March: Study
Email Marketing Daily, Ray Schultz - Monday, April 5, 2021
Since March 7, there has been a 47% increase in CPMs, StitcherAds reports. ...
- Trust Belt: Why We're Losing Confidence In Technology
RTBlog, Joe Mandese - Monday, April 5, 2021
As consumers and industry pros become more reliant on technology than ever, we're also losing trust in it. ...
- Facebook Explores Ranking Some Key Content Categories Differently
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 2, 2021
Facebook has been exploring how and whether to rank some important content categories differently such as news, politics, and health, to make it easier to find posts it deems valuab ...
- ATV In-App Outperformed Web Ad Impressions In 2020, For First Time
Advanced TV Insider, Karlene Lukovitz - Friday, April 2, 2021
Google Ad Manager reports that ATV advertising dipped in Q2 but recovered over the course of 2020. Traditional buys still heavily dominated, but programmatic grew rapidly. Live impressions grew fast ...
- 'Godzilla Vs. Kong' Pulls $9.6M On Opening Night, Best Showing To Date During Pandemic
Digital News Daily, Karlene Lukovitz - Friday, April 2, 2021
This is also the first big movie to benefit from widespread vaccinations -- and given the varying numbers of theaters and capacity restrictions over the pandemic's course, apples-to-apples comparisons a ...
- Biden Admin Bows National Vaccine TV Campaign, Outreach Through Trusted Organizations
Digital News Daily, Karlene Lukovitz - Friday, April 2, 2021
The Department of Health and Human Services is spending $10 million to air four new TV ads in the campaign, themed "We Can Do This," on cable and broadcast ...
- Google Cancels April Fools' Pranks
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 1, 2021
Google canceled April Fools' pranks on Thursday, stating that the reason was to honor all those who have been affected by COVID-19. An internal memo sent by Google Vice Preside ...
- Most U.S. Marketers Wanted To Quit At Least Once Last Year: Study
Email Marketing Daily, Ray Schultz - Thursday, April 1, 2021
And they found the year the most challenging time of their careers, Sitecore reports. ...
- Mastercard Provides Microsoft Advertising, Zoho Marketing Offers, Discounts For SMBs
Email Marketing Daily, Ray Schultz - Thursday, April 1, 2021
Mastercard hopes to help small business cardholders move into digital and meet growing customer demands. ...
