- Bleach, Disinfectant Sales Power Clorox's Q4 Earnings
Marketing Daily, P.J. Bednarski - Monday, August 3, 2020
The Clorox Company on Monday reported a 22% sales increase for the fourth quarter that ended June 30. ...
- Shake Shack Still Getting Shook
QSR Land, Sarah Mahoney - Monday, August 3, 2020
Systemwide, sales fell 45% to $123.8 million in the second quarter, with an operating loss of $24.1 million. ...
- Saving More, Spending More: America's New Shopping Habits
Marketing Daily, Sarah Mahoney - Monday, August 3, 2020
While consumers are watching their budget, they're also more impulsive, with 35% calling themselves impulse shoppers, up from 28% in 2019. ...
- U.S. Ad Economy Outpaces GDP During Q2 And First Half
MediaDailyNews, Joe Mandese - Friday, July 31, 2020
The U.S. Bureau of Economic Analysis reported that the U.S. ad economy contracted only 27.4% in Q2 and 1.4% in Q1, while real GDP contracted 32.9% in Q2 after a ...
- 10 B2B Marketing Use Cases For The Pandemic
Around the Net in Email, Ray Schultz - Friday, July 31, 2020
B2B marketers have pivoted to offer compelling customer experiences during the pandemic. Here are 10 examples, starting with Zoom and ending with Slack. ...
- Can D2C Go Facebook-Free?: JibJab Takes The Boycott Test
Brand Insider, Steve Smith - Friday, July 31, 2020
"We're using this time to learn attribution methods and what Facebook advertising actually drives... and see what other channels we could try." ...
- B2B Buying In A Pandemic: Sellers Must Be Alert To Threats, Study Shows
Email Insider, Ray Schultz - Friday, July 31, 2020
Most B2B buyers are shifting their wallet share -- both a risk and an opportunity for vendors, Pros.com reports. ...
- Amazon Expected To Rule Post-Pandemic Shopping
MAD, Larissa Faw - Thursday, July 30, 2020
That's according to a new report from agency Berlin Cameron and market researcher Persky that examines how people view the future of living, business and work. ...
- Barbie Shows Off Her COVID-19 Craft Projects
Marketing Daily, Tanya Gazdik - Friday, July 31, 2020
"We are always looking for ways to further engage our fans in the digital space," Mattel's Isaac Quiroga tells "Marketing Daily." ...
- Amazon Delivers Record-Breaking Quarter As Customers Shelter At Home
Marketing Daily - Top of the News, Thom Forbes - Friday, July 31, 2020
"Profits doubled to a record $5.2 billion, far exceeding analyst expectations," Sebastian Herrera reports for "The Wall Street Journal." ...
- For Consumer Brands, No Going Back To Pre-Pandemic World
Marketing Insider, Laura Gurski - Friday, July 31, 2020
Trends that have been progressing steadily for years have been suddenly accelerated to a degree no one could have predicted. ...
- Word-Of-Mouth Remains Vital To Consumers During COVID-19
MediaDailyNews, Ed Keller - Friday, July 31, 2020
During the pandemic, consumer conversations overall have risen, with more at home and more via video call. Consumer talk is up by double digits in social media vs. a year ...
- Alphabet Beats Earnings Expectations, Driven By Gradual Improvements In Its Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 30, 2020
Alphabet saw improvement in its ad business and strong growth in Google Cloud and Other Revenues, coming in with revenue at $38.30 billion for the three months ending June ...
- As Back-To-School Looms, Pandemic Drives Professionals To Become Self-Made Entrepreneurs
Inside Performance, Laurie Sullivan - Thursday, July 30, 2020
A study examined Gen Z's behavior, habits and emotions as they cope with COVID-19 and face the challenges of back-to-school in the fall. ...
- Majority Of Americans Won't Take To The Friendly Skies This Year
MAD, Larissa Faw - Wednesday, July 29, 2020
Their top concerns are close proximity to others and cleanliness of planes. ...
- New Hampshire Encourages Residents: 'Don't Go Viral'
Marketing Daily, Tanya Gazdik - Wednesday, July 29, 2020
The campaign includes social ads on Facebook, Instagram Stories, Snapchat and TikTok, as well as native video and display units. ...
- The Results Are In: People Love To Shopify During A Pandemic
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 30, 2020
Shopify, which enables mom-and-pop retailers, ecommerce entrepreneurs and established brands to market wares online, saw its revenues nearly double over the same period last year. ...
- It's The Stupidity, Stupid
Red, White & Blog, Joe Mandese - Thursday, July 30, 2020
The biggest factor influencing the outcome of elections is stupidity, not the economy. The No. 1 reason? The dissolution of professional journalism and growth of -- how should I say ...
- Amazon's Q2 Ad Growth During COVID-19 Shows June Improvements, Data Reveals
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 29, 2020
Despite lower cost per clicks and budget uncertainty, return on ad spend and budgets increased significantly in June, according to Pacvue, an enterprise platform for advertisers that combines performance data ...
- Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 29, 2020
As mobile app demand and acquisition activity spiked in first-half 2020, fraudsters tried to take advantage. An annual fraud report released this week finds that exposure to app install fraud ...
- Advice For Banks On Email Marketing During The COVID-19 Pandemic
Around the Net in Email, Ray Schultz - Wednesday, July 29, 2020
Email has been invaluable in helping some mid-size banks bridge the gap of not having a fully developed digital infrastructure heading into the pandemic. Here are some email marketing tips ...
- Pandemic Sea Change: Buyers Are Focused On Essential Items And Price, Study Says
Email Insider, Ray Schultz - Wednesday, July 29, 2020
Most Americans have been affected by COVID-19 in some way, and this has influenced their buying choices both in B2B and B2C, Bospar reports. ...
- Moz Connects Search Analytics To Google Data Studio
Inside Performance, Laurie Sullivan - Wednesday, July 29, 2020
Moz, which supports SEO, on Wednesday announced the release of a product that offers enterprise-level rank tracking and search engine result page analytics for brands and digital agencies. ...
- The Variable Art Director Launches Side Project To Support Mental Health
MAD, Larissa Faw - Tuesday, July 28, 2020
As stress and depression take their toll on the industry during the pandemic The Variable's JW Affourtit is spearheading the development of a platform for people to express what they're ...
- Kodak Gets $765M From Feds To Produce Key Pharma Ingredients
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 29, 2020
The new direction is definitely a reversal of fortunes for the company, which has been disassembling for decades. ...
- Hollywood And The Post-Pandemic World of Media
Media Insider, Cory Treffiletti - Wednesday, July 29, 2020
The post-pandemic landscape involves the evolution of many of the innovative ideas we will be seeing these next few months. ...
- How Sports Flipped Places With Online Game Sites
Research Intelligencer, Joe Mandese - Tuesday, July 28, 2020
When live sports events were suspended in late February due to concerns about the COVID-19 pandemic, it contributed to a seesaw effect that drove traffic down to sports-related sites, but ...
- Starved For Inspiration? GoDaddy Launches Podcast Series With A Positive Vibe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
The podcast series features people talking about what it takes to be an underserved entrepreneur and turn a small business idea into reality in the U.S. ...
- BLM: Which Ads Resonate Most With Consumers?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
Data from Unruly will help marketers better understand the role and impact of race and stereotypes in advertising and consumers' reactions, emotions and sentiment regarding these ads. ...
- Brand Insider Attendees Name Their Biggest Challenges Facing Acquisition
Show Daily, Nina Lentini - Wednesday, July 29, 2020
"Maintaining the efficiency and lower CPAs," said one respondent. "Trying to scale that for the rest of the year is hard with the uncertainty of COVID-19." ...
