- Independent Agency of the Year: PMG
Agency of the Year, Joe Mandese - Tuesday, January 5, 2021
"Being agile has really worked well for us, and the biggest difference now is that we're not just talking to CMOs, but to the CEOs and CFOs too. It's n ...
- Media Supplier of the Year: The Mainstream Media (a.k.a. "Fake News")
Agency of the Year, Joe Mandese - Tuesday, January 5, 2021
After four years of being incessantly marginalized as “fake news” from the highest office possible, America’s mainstream news media rose to the occasion in what would have been a difficu ...
- Disneyland Now Serving As Vaccination Super Site
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, January 24, 2021
COVID-19 has stagnated the travel industry, which has shown creativity in offering its services to COVID-19 relief. Disneyland, which has been shuttered since mid-March, is now serving as a vaccinati ...
- U.S. Ad Economy Ends 2020 With Fifth Consecutive Month Of Expansion
MediaDailyNews, Joe Mandese - Friday, January 22, 2021
The U.S. advertising economy had its fifth consecutive month of expansion in December, rising 7.2% over December 2019, according to the final 2020 data generated by the U.S. Ad Mark ...
- 'Time' Plans Decade-Long Project For Post-COVID Future
Publishers Daily, Rob Williams - Monday, January 25, 2021
'Time 2030' will showcase leading thinkers and their ideas for "a healthier, more resilient, more just world," says the magazine's EIC. ...
- Budweiser Relocates Super Bowl LV Media Buy To Support COVID-19 Vaccine Awareness
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 25, 2021
For the first time in 37 years, Budweiser is forgoing its iconic in-game Super Bowl LV airtime on television. ...
- B2B Marketers Can Find a Competitive Gain In Omnichannel Marketing
Around the Net in Email, Ray Schultz - Friday, January 22, 2021
B2B brands need to embrace omnichannel marketing in the wake of COVID-19. That doesn’t mean replacing measurable workhorses like email and content marketing—rather, it requires that brands bring these channe ...
- The Emotional Intelligence Test: Is Your Brand Doing The Right Thing?
Email Insider, Ray Schultz - Friday, January 22, 2021
Consumers are demanding that businesses share their values and beliefs. But they still want free shipping above all else, CommerceNext reports. ...
- PayPal Transforms From Payment System To Marketing Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2021
PayPal continues to transform from an electronic payment system to a marketing powerhouse with several acquisitions and changes in customer behavior, accelerated by COVID-19. ...
- The Top Email Marketing Trends Of 2021
Around the Net in Email, Ray Schultz - Thursday, January 21, 2021
Email will be widely used in 2021, as it was in 2020. But you have to ensure your email strategy does not fall flat. Here are the leading email marketi ...
- Customer Service Apoplexy: Consumers Have To Work Too Hard To Resolve Issues
Email Insider, Ray Schultz - Thursday, January 21, 2021
More people are shopping online, but less than half solve problems on the first contact, least of all through email, The Northridge Group reports. ...
- 2020 Was Banner Year For Mobile App Downloads, Too
Mobile Insider, Joe Mandese - Thursday, January 21, 2021
The mobile apps marketplace surpassed $100 billion for the first time, according to estimates released this week by Trading Platforms. ...
- Late-Night Broadcast TV Shows Sink 14% In Viewers YOY
Television News Daily, Wayne Friedman - Wednesday, January 20, 2021
Overall, the three networks' total average viewers sank from 7.52 million in season-to-date Nielsen-measured ratings to 6.48 million. ...
- The 2021 Email Blast: Channel Is Even More Important Than It Was Last Year
Email Insider, Ray Schultz - Wednesday, January 20, 2021
Brands hope for drop-and-drag editors and strong personalization and segmentation capabilities, Campaign Monitor reports. ...
- Using Data To Correctly Predict COVID-19: Q&A With Rex Briggs
MediaDailyNews, Charlene Weisler - Tuesday, January 19, 2021
Briggs, CEO and founder of Marketing Evolution, says we may hit 780k U.S. COVID deaths by the end of 2021. ...
- Survey: 46% Of SMBs Believe Recovery Will Start In June
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
More small and medium-sized businesses expect to increase their marketing efforts this year. Those planning to spend more will increase media buying by 35%, according to data released Tuesday ...
- Big Gains In Online Sales Seen In Holiday 2020
Around the Net in Email, Ray Schultz - Tuesday, January 19, 2021
Digital sales tripled YOY during the recent holiday season. And more than $1 of every $4 spent on retail purchases came from online orders. Here are more stats from t ...
- This Year's Hot Email Marketing Trends
Around the Net in Email, Ray Schultz - Tuesday, January 19, 2021
Marketers are testing COVID-proof email messaging. That’s one of the email marketing trends that bear watching in 2021. ...
- Ford, Atlanta Airport Among Businesses Honoring COVID-19 Victims
Marketing Daily, Tanya Gazdik - Monday, January 18, 2021
Ford is contributing up to four million Michigan-made face masks being used in inaugural activities. ...
- Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media Use
MediaDailyNews, Joe Mandese - Tuesday, January 19, 2021
The good news is that consumer time spent with media surged during 2020. The bad news is their share of time spent with media supported primarily by ad dollars fe ...
- Winterberry Projects Total 2021 U.S. Marketing Spending Will Remain Below Two Years Ago
Research Intelligencer, Joe Mandese - Tuesday, January 19, 2021
Following one of the worst recessions recorded by the U.S. marketing industry, advertising and marketing spending are projected to expand 10.2% this year to $374.2 billion, according to estimates releas ...
- Reboot Your Customer Contact Strategy
Around the Net in Email, Ray Schultz - Monday, January 18, 2021
Many marketers put personalization on the back burner in favor of a catch-all approach. Now it’s time for them to send emails that cut through the noise of the gener ...
- Pandemic Prompts Consumers To Seek Familiar, Even In Vehicles
Drive Time, Tanya Gazdik - Monday, January 18, 2021
Like the tendency to grab our favorite old sweaters, car buyers are also drawn to familiarity and affordability, ...
- Canvas' Woolmington Reflects On Lessons Learned During COVID Era
MAD, Larissa Faw - Friday, January 15, 2021
The Canvas CEO does so organizing those lessons within what he terms "P" buckets-Purpose, People, Product and Profound Gratitude. ...
- Report: Birthday Cake Candles Set To Melt Away In 2021
MAD, Larissa Faw - Friday, January 15, 2021
Nearly 90% of American moms say they're changing the way they host parties in light of COVID-19 in 2021. ...
- Necessity Strikes Again! MaskFone Makes It Easy to Wear Mask AND Use Smartphone
Marketing Daily, P.J. Bednarski - Friday, January 15, 2021
A microphone is built in, and earbuds are part of the same apparatus that the mask hangs from. ...
- Media All-Star: Gene Turner
MediaPost All Stars, Joe Mandese - Tuesday, January 5, 2021
When Gene Turner began his ad agency career, he started on the conventional route as a media buyer at McCann-Erickson, negotiating advertising deals for big consumer marketers like Sony Picture ...
- ABM Sick Days: B2B Brands Change Their Budgets, Strategies Due To COVID-19
Email Insider, Ray Schultz - Friday, January 15, 2021
But ABM now gets 27% of the average B2B marketing budget, the ABM Leadership Alliance reports. ...
- Ad Spend Hallelujah: Forecast Sees Big Growth For Online
Email Insider, Ray Schultz - Thursday, January 14, 2021
Winterberry Growth forecasts a 10% increase in overall ad spending -- and 17.8% for online. ...
- Yelp Creates User-Generated COVID-19 Feedback And Ratings For Businesses
Inside Performance, Laurie Sullivan - Thursday, January 14, 2021
Disneyland's parking lot in Anaheim, California soon will become one of the largest drive-through locations to get a COVID-19 vaccine, as the state hits an all-time high for cases ...
