- DoorDash Launches Campaign Promoting Its 'Reopen For Delivery' Program
MAD, Larissa Faw - Tuesday, October 27, 2020
The centerpiece of the campaign, from the Martin Agency, is a documentary that tells the story of how DoorDash came to the aid of Chicago's Krazy Hog BBQ which closed ...
- Nielsen 'Adjusts' Radio Ratings For Bluetooth Headphones, One-Time Fix Boosts Estimates About 4%
MediaDailyNews, Joe Mandese - Tuesday, October 27, 2020
The good news for the radio industry is that Nielsen just reported the medium's audience rose substantially in October, nearly recovering all of the erosion it experienced during the COVID-19 ...
- Fluent's Bid To Support Struggling Minority and Women-owned Business
Mediapsssst, Richard Whitman - Tuesday, October 27, 2020
The company is awarding $50,000 worth of digital marketing resources to each of the recipients selected for a program to help the firms recover and grow. ...
- FCC's Starks Warns Against Misuse Of 'Deeply Personal' Location Data
Digital News Daily, Wendy Davis - Monday, October 26, 2020
"It's no wonder we're seeing wariness about adopting potentially useful things like contact tracing applications," FCC Commissioner Geoffrey Starks said Monday. ...
- For Amazon, Coca-Cola, Technology Moves To The Cloud As COVID-19 Forces Change
Inside Performance, Laurie Sullivan - Tuesday, October 27, 2020
As companies from retailers to restaurants rethink contactless everything and begin to use mobile phones to transition the experience, is there performance data behind the change? ...
- Travel Brands Prepare To Welcome Stir-Crazy Consumers
Marketing Daily - Top of the News, Tanya Gazdik - Monday, October 26, 2020
As the world begins to shift from dreaming to planning and even travel again, Hilton is debuting a global campaign. ...
- Two-Thirds Of Agency Execs Have Changed Their Shop Due To COVID, Mostly Financially
MediaDailyNews, Joe Mandese - Tuesday, October 27, 2020
Two-thirds of ad agency executives say they have fundamentally altered how they do business in response to the COVID-19 pandemic. That's the finding of a poll of 30 ad agency ...
- Most Agencies Happy With Services They Offer, But Would Add More
Research Intelligencer, Joe Mandese - Tuesday, October 27, 2020
Most U.S. ad agencies are happy with the number of advertising services they offer, but a slight majority feel there is room to add more. That's the finding of an ...
- With 2020 Vision, 'Conners' Starts Season With Timely Topics
TVBlog, Adam Buckman - Tuesday, October 27, 2020
Only now are TV's delayed prime-time network shows starting to reflect the real-world realities of a pandemic and politics. ...
- Fox News President, Several Anchors Advised To Quarantine: Report
Digital News Daily, Karlene Lukovitz - Monday, October 26, 2020
President Jay Wallace, Bret Baier, Martha MacCallum, Dana Perino, Juan Williams reportedly among those possibly exposed to COVID on a private plane coming back from Thursday's debate. ...
- Email That Cares: Later Boosts Opens And Clicks By Showing Empathy
Email Insider, Ray Schultz - Monday, October 26, 2020
Later, an Instagram scheduler and marketing platform, has driven a spike in engagement by putting a little empathy into its email program. ...
- Planet Fitness CMO Recounts Pandemic Pivot
Marketing Daily, Tanya Gazdik - Sunday, October 25, 2020
Planet Fitness' pandemic-related marketing has resulted in social media gains, including 248% more YouTube subscribers. ...
- Canada Hit Harder By Ad Recession, U.S. Proves More Resilient
Research Intelligencer, Joe Mandese - Monday, October 26, 2020
As difficult as the 2020 ad recession has been for the U.S., it's proven even more challenging for other major "Anglo" markets, especially Canada, Australia and the U.K. "Canada, which ...
- News Viewing Soars 23% In September, 48% In Q2
Television News Daily, Wayne Friedman - Friday, October 23, 2020
Nielsen says local TV news continues to have the biggest average weekly "reach" for all demographics, at 54% of persons 18 years and up, with national broadcast TV at 42% ...
- WarnerMedia Up And Running With TV, Movie Productions, Sports Content Stable
Television News Daily, Wayne Friedman - Friday, October 23, 2020
WarnerMedia has nearly all its TV and movie productions up and running but is uncertain how much content will make its way to theaters. ...
- Urban Skin Rx And The Teachable Moments Of 2020
Brand Insider, Steve Smith - Friday, October 23, 2020
It has been a wild ride this year for skincare maker Urban Skin Rx and its founder/CEO Rachel Roff. The company was launched around 2010 as an extension of her ...
- Digital Use Is On The Rise, But Hurdles Remain, Tech Execs Say
Email Marketing Daily, Ray Schultz - Friday, October 23, 2020
Some firms fail to deliver a seamless omnichannel experience, while others have trouble leveraging data, Okta and HMG Strategy report. ...
- California Proposition 22 On Ballot Will Determine The Future Of Freelance Ad Workers
Inside Performance, Laurie Sullivan - Friday, October 23, 2020
The livelihood of those working at Uber, Lyft, Instacart, DoorDash, as well as independent contractors in search advertising and marketing, music and photography, and freelance writers seems unstable. And it's ...
- Facebook's Everson Tells ANA She Is 'Thankful' Boycott Happened
MediaDailyNews, Joe Mandese - Thursday, October 22, 2020
As painful as the attacks and the boycott were, they put heat under Facebook to accelerate steps to clean up its act, said Everson. ...
- U.S. Ad Erosion Moderates In Q3: Down 5% Overall, Digital Gains 8%
MediaDailyNews, Wayne Friedman - Thursday, October 22, 2020
Trimming its Q3 declines from the steep drop in Q2, the U.S. ad market had stronger results than the U.K., Australia, and Canada, which all saw declines in digital media ...
- U.S. Ad Spending Lags GDP Heading In, Coming Out Of 2020 Recession
MediaDailyNews, Joe Mandese - Friday, October 23, 2020
U.S. ad spending lagged the erosion of the U.S. economy going in and coming out of the 2020 recession, according to a MediaPost analysis of final quarterly estimates for quarterly ...
- Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
The pandemic has changed the playbook. In a study of how people and brands have responded to the pandemic and how some brands were able to flourish, Deloitte found that ...
- Google Search Terms Can Help Forecast COVID-19 Hot Spots In U.S.: Mayo Clinic Report
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
Search terms identify a strong correlation between keyword searches and COVID-19 outbreaks. It appears that people go to Google before seeing their doctor, helping to identify COVID hot spots, Mayo ...
- WarnerMedia Takes Q3 Revenue Hit, HBO, HBO Max Inch Up To 38 Million Subscribers
Television News Daily, Wayne Friedman - Thursday, October 22, 2020
AT&T's WarnerMedia took a major revenue hit of 11% in Q3, with particular impact from lower theatrical revenues. ...
- How Email Marketers Can Stay Sane This Season
Around the Net in Email, Ray Schultz - Thursday, October 22, 2020
It may not be easy, but email marketers should keep their heads on straight and focus on the business at hand as we careen through elections and COVID-19. Email expert ...
- Let Your Fingers Do The Shopping: The Online Holiday Outlook
Email Insider, Ray Schultz - Thursday, October 22, 2020
Organic search produces the highest conversion rates, Episerver reports. Most consumers will do some or all of their shopping online. ...
- 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance
Inside Performance, Laurie Sullivan - Thursday, October 22, 2020
Kantar identified three themes: Managing the complexity of media and content, navigating data in a cookieless world, and planning for and proving performance. ...
- General Motors Found The Positive In Pandemic
Marketing Daily, Tanya Gazdik - Wednesday, October 21, 2020
The automaker is committing itself to "zero crashes, zero emissions and zero congestion," says GM CMO Deborah Wahl. ...
- Study Finds 'Digital Retail Advertising' Cannibalizing More Established Ad Budgets
MediaDailyNews, Joe Mandese - Thursday, October 22, 2020
A big factor driving digital's increasing share of overall ad budgets is the acceleration of "digital retail advertising," which a new study from Advertiser Perceptions finds is drawing from all ...
- Election News Gains Following, But Can It Be Monetized?
Publishing Insider, Rob Williams - Thursday, October 22, 2020
Publishers may not be able to capitalize on their web traffic. Advertisers tend to block spots appearing next to political or pandemic news. ...
