- Report Finds Mobile Benefited From Pandemic, Privacy Concerns Remain Chief Obstacle
Mobile Insider, Joe Mandese - Thursday, June 24, 2021
Two out of three marketers surveyed boosted mobile marketing budgets over the past year, due at least partly to the acceleration of ecommerce. ...
- The Shopper's Little Helper: Consumers Welcome Online Product Recommendations
Email Insider, Ray Schultz - Wednesday, June 23, 2021
Most shoppers click on product suggestions in email and other channels, and a majority purchase, Lucidworks reports. ...
- Is Nextdoor Stepping Into Facebook's Shoes?
Inside Performance, Laurie Sullivan - Wednesday, June 23, 2021
Nextdoor could become the next big social media platform to share ideas, pictures and information. Nextdoor Vaccine Map now helps neighbors discover when, where, and why they should get vaccina ...
- GMC Encourages Customers To Work From Anywhere
Marketing Daily, Tanya Gazdik - Tuesday, June 22, 2021
A humorous video from Weber Shandwick promoting the contest concludes: "because working from home is so 2020." ...
- Lions Winners Demonstrate How Brands Went From Using Sports To Marketing Them
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
As today's Lions for sports illustrate, the past 18 months have reversed the roles between brands and sports. ...
- Tone Deaf / Not Tone Deaf Cannes Lions Promo
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
In a virtual Cannes promotion that comes across as a little tone deaf given all the inspirational, culturally transformative discussion taking place at this year's Lions festival, deep-learning marketing applicatio ...
- U.S. Ad Market Expands 50.3% In May, Smaller Ad Categories Surpass The Top 10
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
The U.S. ad recovery continued in May, posting a 50.3% increase over May 2020, which was one of the worst months of the COVID-19-influenced advertising recession last year. ...
- Pandemic Results In Older Autos On Road
Drive Time, Tanya Gazdik - Monday, June 21, 2021
The average age of light vehicles in operation in the United States has risen to 12.1 years this year, per IHS Markit. ...
- Do Vaccine Perks Pay Off For Brands?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, June 18, 2021
Offering a perk helps generate buzz and drives more customers to a brand, notes Cyrus Massoumi, founder and CEO of healthcare tech company Dr. B. ...
- Media Brands Among America's Most 'Patriotic,' Zoom Suffers From Pandemic Wear-Out
Marketing Politics Weekly, Joe Mandese - Monday, June 21, 2021
Media brands including Disney, The New York Times, Netflix, Fox News, MSNBC and The Washington Post, Twitter and CNN, are among America's "most patriotic," according to an annual study assessi ...
- Why YouTube On TV May Be The New Family Viewing Experience
Research Intelligencer, Joe Mandese - Monday, June 21, 2021
Madison Avenue likes to wax nostalgic about a time when families gathered around the "electronic hearth" to watch prime-time TV shows together. While that may seem quaint, it's actually happeni ...
- Wavemaker Finds Consumers Becoming Less Attached To Brands, Especially Online
RTBlog, Joe Mandese - Monday, June 21, 2021
Some startling new research from GroupM's Wavemaker unit reveals that the erosion of brand equity becomes much more exaggerated when consumers' "path to purchase" takes place online vs. the physic ...
- Shopping Returned To Pre-Pandemic Levels In May
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
U.S. consumers are ready to make up for shopping time lost due to the pandemic. Data released this week from several companies shows a rebound in May 2021, compared wi ...
- Google Search Lists Most Misspelled Words
Inside Performance, Laurie Sullivan - Friday, June 18, 2021
Google often releases the most searched-for words. Now a published list contains the words most misspelled by U.S. state. ...
- U.S. Travel Association Launches Campaign To Encourage Business Meetings
Marketing Daily, Tanya Gazdik - Thursday, June 17, 2021
Business travel, which declined 69% in 2020 from the previous year, is not projected to return to pre-pandemic levels until 2024. ...
- Spark Foundry Lands A Beauty, Sally's
MediaDailyNews, Joe Mandese - Friday, June 18, 2021
Days after Dentsu X landed direct-to-consumer hair colorist Madison Reed, Publicis Media's Spark Foundry unit has won the media agency-of-record account for DIY beauty marketer Sally Beauty. ...
- Ad Spending Surges 56% In May, All Media Except Magazines Rise
MediaDailyNews, Joe Mandese - Friday, June 18, 2021
U.S. ad spending continued to rebound in May, according to a new, enriched database from Standard Media Index. The data -- derived from SMI's expanded pool of actual media bu ...
- GroupM Tracking Study Signals Boon For Out-of-Home Media
MediaDailyNews, Joe Mandese - Friday, June 18, 2021
In a change that could have profound implications for media planning and buying, more Americans plan to spend more time outside and less time inside with digital and analogue med ...
- Why P&G Is Leaning On Brands To Lead The Next Wave Of Disruption
Red, White & Blog, Joe Mandese - Friday, June 18, 2021
"The events of 2020 and 2021 have elevated the role of brands," P&G's Marc Pritchard asserts. ...
- DOA Emails: Consumers Say Only 5% Of Messages Are Well-Timed To Their Needs
Email Insider, Ray Schultz - Wednesday, June 16, 2021
Consumers say only 33% of offers are relevant. But brands think they are doing fine, Formation and Forrester report. ...
- Consumers Expect Free Shipping For Online Orders, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, June 15, 2021
Almost all online shoppers expect delivery within a week -- and 9% want it on the same day, Jungle Scout reports. ...
- Grocery Outlet's Social Strategy Goes Local
The MediaPost Cases, Lisa Singer - Friday, June 18, 2021
As Grocery Outlet showed during the pandemic of 2020, a firm social strategy for retailers can be used quickly to empower the in-store crews on the ground and across diver ...
- Global Ad Growth Consensus Lifted To 10.6% In 2021, 8.2% In 2022
MediaDailyNews, Joe Mandese - Monday, June 14, 2021
Days after WPP's GroupM unit issued an especially rosy update to its U.S. ad outlook, GroupM -- as well as IPG Mediabrands -- have updated their global forecasts, bringing Madis ...
- 2021: A Year Of U.S. Ad Growth Revisions
Research Intelligencer, Joe Mandese - Monday, June 14, 2021
Both IPG Mediabrands' Magna and GroupM's Business Intelligence units have doubled their estimates for U.S. ad growth this year vs. what they estimated in March. Both agencies cited dramatic improvemen ...
- 2021: A Year In Global Ad Growth Revisions
Research Intelligencer, Joe Mandese - Monday, June 14, 2021
Both IPG Mediabrands' Magna and GroupM's Business Intelligence units have released new global and U.S. ad growth updates, reflecting marked improvements for 2021 vs. what they projected in their initi ...
- The Mellow Marketer: Fully Mature Retailers Have Unified Platforms
Email Insider, Ray Schultz - Thursday, June 10, 2021
Brands with at least some degree of maturity see higher revenue, Kibo reports. ...
- Clearing The Air: Clorox, Instant Brands Join Booming Purifier Market
Marketing Daily - Top of the News, Les Luchter - Thursday, June 10, 2021
U.S. sales of air purifiers (not counting replacement filters) more than doubled last year, rising to $942 million from $407 million in 2019. ...
- Cliff Marks Retires From NCM, Cinema Ad Net Reorganizes
MediaDailyNews, Joe Mandese - Thursday, June 10, 2021
After successfully navigating the worst economic recession to impact the U.S. cinema ad industry, Cliff Marks is retiring as president of National CineMedia (NCM), one of the Big 2 nation ...
- GroupM Nearly Doubles 2021 U.S. Ad Growth Projection, Revises 2020 Decline To Less Than A Point
MediaDailyNews, Joe Mandese - Thursday, June 10, 2021
The outlook for U.S. ad spending has improved considerably for this year, as have estimates for 2020, which included a recession attributed to the COVID-19 pandemic, according to a mid-ye ...
- Has COVID-19 Changed Mobile Finance? You Can Bank On It
Mobile Insider, Joe Mandese - Thursday, June 10, 2021
As a category, fintech apps grew 110% in the U.S. over the past year, and one in three Americans now use P2P payment apps. ...
