- Crystal-Ball Gazing: Global Ad Spend, Economic Recovery
Media Insider, Maarten Albarda - Friday, February 5, 2021
I fail to share the optimism presented to us in post-pandemic forecasts. ...
- Anglo Media Markets Lost Nearly $8 Billion In 2020
MediaDailyNews, Joe Mandese - Thursday, February 4, 2021
The 2020 pandemic-influenced ad recession had a pronounced impact on all the major Anglo markets -- the U.S., U.K., Canada, Australia and New Zealand -- tracked by Standard Media Inde ...
- People Using TV Data Declined In Q4 After High Pandemic Viewing
Television News Daily, Wayne Friedman - Thursday, February 4, 2021
"Linear TV ratings continue the shift to older and older viewers, with 65% of all cable network viewers now over the age of 50," a MoffettNathanson Research analysis of Niels ...
- Study: Nonprofits Are Behind In Sending Multichannel Communications
Email Marketing Daily, Ray Schultz - Thursday, February 4, 2021
Most nonprofit groups exclude offline donors from email campaigns, and 20% send no messages at all to that group, Virtuous and NextAfter report. ...
- Whole Foods Announces Valentine Weekend Virtual Cook-Alongs, With Proceeds To COVID-19 Relief
Inside Performance, Laurie Sullivan - Thursday, February 4, 2021
This week, Whole Foods Market announced a series of virtual live cook-along events to celebrate Valentine's Day weekend at home. Thirty-six percent of consumers surveyed by Suzy plan to co ...
- At Super Bowl, P&G's Microban 24, Safeguard Want A Good Clean Game
Marketing Daily, P.J. Bednarski - Wednesday, February 3, 2021
Brands underscore their relevance in the pandemic era with sanitizer samples and promotion honoring stadium sanitation staffers. ...
- First Draft Provides Hub To Counter Vaccine Misinformation
Publishers Daily, Ray Schultz - Wednesday, February 3, 2021
It calls out "right-leaning political commentators and outlets... advancing a misleading narrative" about COVID-19 vaccine efforts. ...
- Anglo Media Markets Lost Nearly $8 Billion In 2020
Research Intelligencer, Joe Mandese - Thursday, February 4, 2021
The 2020 pandemic-influenced ad recession had a pronounced impact on all the major Anglo markets -- the U.S., U.K., Canada, Australia and New Zealand -- tracked by Standard Media Inde ...
- Almost All Retail Brands Are Increasing Their Email Budgets In 2021: Survey
Email Marketing Daily, Ray Schultz - Wednesday, February 3, 2021
But many firms are still neglecting omnichannel personalization, Emarsys reports. ...
- Ford Plans Regional-Only Super Bowl Buy
Marketing Daily, Tanya Gazdik - Tuesday, February 2, 2021
The automaker is targeting areas hard hit by COVID-19 including southern California, Texas, Florida and Kansas City. ...
- NCM Adds Harkins Theatres To Cinema Ad Network, Anticipates 2021 Rebound
MediaDailyNews, Joe Mandese - Wednesday, February 3, 2021
Cinema advertising network National CineMedia (NCM) has added the Harkins Theatres chain to its roster of movie theater affiliates. ...
- MediaCom Dominates 2020 New Media Business Wins, Others Fall Behind
Research Intelligencer, Joe Mandese - Wednesday, February 3, 2021
GroupM's MediaCom unit turned in the best new business performance in what arguably was one of the most challenging years ever for the media services industry. With 344 account win ...
- The COVID-19 Super Bowl: A Big Game Like No Other
TVBlog, Adam Buckman - Wednesday, February 3, 2021
As always, the commercials will be widely noted, seen and talked about. The preference here is: The wackier the better. ...
- FTC Finalizes Zoom Settlement, Despite Acting Chair's Dissent
Digital News Daily, Wendy Davis - Monday, February 1, 2021
The Federal Trade Commission said Monday it has finalized a settlement with Zoom over alleged security and privacy lapses, despite objections to the deal by acting chair Rebecca Kelly Slaughte ...
- Ebbs And Flows Of Consumerism In Post-Pandemic World
Media Insider, Gord Hotchkiss - Tuesday, February 2, 2021
Advertising will have to negotiate choppy waters of reduced consumerism in 2021, then adjustment period in 2022 and beyond. ...
- DPAA Expands Board: Adds Digital Media, Programmatic Experts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2021
DPAA on Tuesday will announce that Ivan Markman, Verizon Media chief business officer, and Jean-Christophe Conti, CEO of VIOOH, have joined the global trade group's board of directors. ...
- Digital Ad Spend Rose By 58.2% Worldwide In Q4 2020: Study
Digital News Daily, Ray Schultz - Monday, February 1, 2021
The cost-per-click rose by 9% as part of the COVID-19 pandemic shift, Socialbakers reports. ...
- Original Scripted Series Supply Declines For First Time, Pandemic Cited
Research Intelligencer, Joe Mandese - Monday, February 1, 2021
It took a global pandemic, but for the first time since the research team at FX Networks began tracking it, the number of original scripted series available to American viewe ...
- Say It, Don't Spray It
MediaDailyNews, Joe Mandese -
blurb ...
- Consumers Now Say Online Platforms Are Essential: Study
Digital News Daily, Ray Schultz - Friday, January 29, 2021
Facebook, Amazon and Google are deemed integral by people who are staying at home. ...
- Dentsu Releases The Most Dour Update To Date, Drags Industry Consensus Down
Research Intelligencer, Joe Mandese - Friday, January 29, 2021
Dentsu today released the last and by far most pessimistic update of the major agency holding company forecasts, estimating U.S. and worldwide ad spending fell 7.5% and 8.8%, respectively, ...
- Handle With Care: Customers Demand A Good Experience, Brands Trying To Provide It
Email Insider, Ray Schultz - Thursday, January 28, 2021
Email remains a preferred channel, but it falls behind SMS when it comes to CX messaging, Zendesk reports. ...
- Lifestyle Shifts Led To Rise In Third-Party Data Despite Forthcoming Restrictions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2021
Consumer behavior changed in 2020, making it difficult to follow previous behavioral patterns when purchasing third-party data segments. Lotame on Wednesday released numbers showing the growth and
changes. ...
- How Change Has Become The New Digital Normal
Search & Performance Marketing Daily, Jim Yu - Thursday, January 28, 2021
As personal and professional lines blurred and continuously shifted throughout the COVID-19 pandemic, the behaviors and expectations of consumers evolved. ...
- Independent Agency of the Year: PMG
Agency of the Year, Joe Mandese - Tuesday, January 5, 2021
"Being agile has really worked well for us, and the biggest difference now is that we're not just talking to CMOs, but to the CEOs and CFOs too. It's n ...
- Happy Friday: That Day Pulled Highest Email Open, Click Rates
Email Insider, Ray Schultz - Wednesday, January 27, 2021
But mobile opens fell during the year as people worked at home, Campaign Monitor reports. ...
- Doctoring Doom
Red, White & Blog, Joe Mandese - Wednesday, January 27, 2021
Why media should be included alongside climate change, nuclear war and global pandemics as one of our greatest existential threats. ...
- Google Starting To Meet Consumer Demand For Organic Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
"We've now seen a few quarters straight where organic click traffic rose, between 20% and 30%, year-on-year," said Matthew Mierzejewski, SVP of Merkle's Search and Performance Marketing Lab. "I thi ...
- Simpli.fi Powers Through Pandemic With Surge In Addressable Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
Internal data shows the company ended 2020 with strong orders and advertiser spend on addressable geo-fencing, providing hints of what is still to come in 2021. ...
- Trader Joe's, Instacart, Among Those Paying Workers To Get Vaccinated
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 25, 2021
A growing list of companies is offering employees incentives for getting the COVID-19 vaccine. Trader Joe's will give employees two hours of pay per dose for getting the vaccine a ...
