- FuboTV Designates Magnite As Preferred SSP
Digital News Daily, Karlene Lukovitz - Tuesday, September 14, 2021
CTV is fuboTV's most popular streaming platform, representing 94% of total viewing hours during Q2 2021. ...
- Best Buy Signs On To Criteo's Retail Media Network
Inside Performance, Laurie Sullivan - Monday, August 9, 2021
Best Buy, a longstanding Criteo customer, has signed on to use the company's retail media ecosystem and platform to support brands selling and running sponsored ads through its website ...
- Microsoft Extends, Expands Xandr Relationship
Digital News Daily, Karlene Lukovitz - Wednesday, July 14, 2021
Microsoft is extending its use of Xandr's sell-side Monetize platform, increasing the marketing spend it runs through Xandr's Invest DSP, and extending the Microsoft Audience Network demand platform to b ...
- Tremor International Stock Dips After IPO Terms Announced
Digital News Daily, Karlene Lukovitz - Tuesday, June 15, 2021
Tremor is "rapidly growing its top-line and bottom line" and is priced cheaply, writes one analyst, adding that the technological transition away from cookies could challenge Tremor and other ad-te ...
- Magnite Shifts Executive Team Following SpotX Acquisition, Names New CTO
Digital News Daily, Karlene Lukovitz - Wednesday, May 26, 2021
The changes include SpotX's CTO, J. Allen Dove, becoming CTO of Magnite. ...
- Verizon Media DOOH Self-Serve Ad Suite Bundles Planning, Measurement, Optimization
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 25, 2021
Verizon Media on Tuesday announced the launch of a self-service, full-funnel DOOH product suite, providing everything marketers need to plan, execute, and measure DOOH campaigns. ...
- TiVo's CTV Ad Inventory Now On Xandr Marketplace
Digital News Daily, Karlene Lukovitz - Tuesday, May 11, 2021
The deal includes TiVo's linear pre-roll DVR and in-stream CTV ad offerings. ...
- Vizio, Verizon Media Make Data Access/TV Inventory Deal For CTV Ads
Television News Daily, Wayne Friedman - Wednesday, April 28, 2021
In January 2022, Verizon Media will be the exclusive demand-side platform for Vizio's Inscape, the TV automated content recognition (ACR) data company. ...
- Advertisers More Pessimistic About 2021 Ad Budgets Than Agencies, Suppliers
Research Intelligencer, Joe Mandese - Tuesday, March 23, 2021
Advertisers are generally more negative about their ad budgets than their agency and media supplier counterparts, a global survey of 325 ad and media execs fielded by World Media Gro ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more on premium inventory than user-generated content to drive traffic. The partnership reaches more than 226 million unique users month ...
- Verizon Media Unveils 'Cookieless' ID To Replace Third-Party Ones
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 1, 2020
Verizon Media on Tuesday launched a cookieless ID for the ad industry, as marketers and publishers search for alternatives to identity solutions for advertisements and monetization. ...
- A+E Networks and Crown Media Join Xandr Invest Platform
Digital News Daily, Karlene Lukovitz - Wednesday, November 18, 2020
The two media companies join AMC Networks, Disney and AT&T sibling company WarnerMedia in making their linear ad inventory available on the platform to enable combined linear and audience-based b ...
- Discovery, Magnite Extend Relationship To Streaming In Overseas Markets
Digital News Daily, Karlene Lukovitz - Tuesday, September 29, 2020
Discovery, which has been working with the Magnite sell-side advertising platform in the U.S., has also tapped Magnite to support its dplay streaming service in the U.K., Japan and In ...
- Verizon Media Launches Header Bidding-Like OTT Solution
Digital News Daily, Karlene Lukovitz - Tuesday, September 15, 2020
OTT Smart Auction lets OTT programmatic demand compete with reserved demand in a real-time, unified auction in a publisher's ad server. ...
- ViacomCBS Digital Taps Verizon Media As SSP
Digital News Daily, Karlene Lukovitz - Thursday, July 16, 2020
Partnership covers inventory for CBSN and ET Live CTV inventory. ...
