- Vizio, Verizon Media Make Data Access/TV Inventory Deal For CTV Ads
Television News Daily, Wayne Friedman - Wednesday, April 28, 2021
In January 2022, Verizon Media will be the exclusive demand-side platform for Vizio's Inscape, the TV automated content recognition (ACR) data company. ...
- Advertisers More Pessimistic About 2021 Ad Budgets Than Agencies, Suppliers
Research Intelligencer, Joe Mandese - Tuesday, March 23, 2021
Advertisers are generally more negative about their ad budgets than their agency and media supplier counterparts, a global survey of 325 ad and media execs fielded by World Media Gro ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more on premium inventory than user-generated content to drive traffic. The partnership reaches more than 226 million unique users month ...
- Verizon Media Unveils 'Cookieless' ID To Replace Third-Party Ones
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 1, 2020
Verizon Media on Tuesday launched a cookieless ID for the ad industry, as marketers and publishers search for alternatives to identity solutions for advertisements and monetization. ...
- A+E Networks and Crown Media Join Xandr Invest Platform
Digital News Daily, Karlene Lukovitz - Wednesday, November 18, 2020
The two media companies join AMC Networks, Disney and AT&T sibling company WarnerMedia in making their linear ad inventory available on the platform to enable combined linear and audience-based b ...
- Discovery, Magnite Extend Relationship To Streaming In Overseas Markets
Digital News Daily, Karlene Lukovitz - Tuesday, September 29, 2020
Discovery, which has been working with the Magnite sell-side advertising platform in the U.S., has also tapped Magnite to support its dplay streaming service in the U.K., Japan and In ...
- Verizon Media Launches Header Bidding-Like OTT Solution
Digital News Daily, Karlene Lukovitz - Tuesday, September 15, 2020
OTT Smart Auction lets OTT programmatic demand compete with reserved demand in a real-time, unified auction in a publisher's ad server. ...
- ViacomCBS Digital Taps Verizon Media As SSP
Digital News Daily, Karlene Lukovitz - Thursday, July 16, 2020
Partnership covers inventory for CBSN and ET Live CTV inventory. ...
