CTV ad impressions and spending were up 320% and 390%, respectively, in this year's first half, reports TVSquared. ...

CTV fully on-screen metrics, video filtering and additional new solutions are newly accredited. ...

As marketers look toward the brave world of CTV advertising, they can bring lessons from their digital ad experiences -- particularly in the area of search. ...

The deal will enable Tinuiti to reintroduce its OTT division as Streaming+, offering scalable, targetable, data-driven optimization across OTT, linear TV, streaming TV and digital audio. ...

It launches with an undisclosed agency client to help media buyers build and target audiences efficiently. ...

CTV accounts for 29% of all video impressions served in North America, edging out desktop, at 28%. CTV also has the lowest fraud/SIVT rate among devices. ...

Video ads on mobile apps have the highest viewable rates at 77%. Display rose 5% to 66.4%. ...

Consumer and advertiser surveys for The Trade Desk's latest 'Future of TV' report add more evidence of CTV's growing importance to consumers and advertisers. ...

More upfront business will continue for CTV, given the scarcity of ad inventory, eMarketer projects. ...

The acquisition of SpringServe will expand programmatic advertising options for CTV publishers, says Magnite. ...

SPACs -- special purpose acquisition companies -- are becoming increasingly popular as the ad industry continues to see an uptick in IPOs. ...

"It's been easy for marketers to pivot away and chase these types of buying and optimization strategies that targeting and retargeting affords," said Bryon Schafer, SVP of research, Vevo, ...

Integral Ad Science has joined a growing list of ad-tech companies filing to become publicly listed or complete their public listings by filing an S1 with the Securities And Exchan ...

When customers can't come to the mall, Mall of America is bringing the mall experience to them. Using a QVC TV shopping model with its retail tenants, MoA went livestre ...

Reaching the right audiences, in the right places, at the right time, during a global pandemic can be challenging. Cancer Treatment Centers of America (CTCA) reached prospective patients through ...

As the oral care upstart SmileDirect grows its brand into new product lines and customers, the company is bringing its performance-oriented media to every screen. CMO John Sheldon explores h ...

Last month, the Tegna-owned platform announced attribution deals with Polk and Arrivalist covering the automotive and tourism markets, respectively. ...

Leichtman Research says 82% of U.S. TV households have at least one internet-connected TV device. ...

The deal will broaden ad buyers' access to Rakuten TV inventory. Rakuten TV reaches 90 million households in the U.K. and Europe. ...

Oracle Moat Head of Product Mark Kopera believes the collaboration will allow advertisers to leverage advanced attention metrics to see how consumers engage with ads in real time across channel ...

To ensure accurate portrayals of women and girls, the Ford Motor Company team followed insights provided by the ANA's #SeeHer movement. The result was a campaign created by and f ...

Cadillac skews more heavy to multicultural buyers than other brands, so a lot of its overall marketing plan has that emphasis. The brand's partnership with Regina King, Diddy and Spi ...

Burger King is prioritizing the moments that matter for the company - whether on TV, OTT, social - to drive incremental traffic and build brand. Learn how BK's media te ...

The marketplace is designed to circumvent the loss of third-party cookies and the restriction of device IDs by enabling access to first-party viewer data for advanced measurement and targeting ...

Privacy strategies from Apple, Google and Facebook have led marketers to reallocate ad budgets from one platform to another, as each brand tries to determine what works for them a ...

Yext began running a 1990s-themed integrated marketing campaign earlier this week to educate businesses on the real problem of using outdated search technology. It features the company's first TV commerc ...

The deal includes TiVo's linear pre-roll DVR and in-stream CTV ad offerings. ...

Five agency power players say that the wealth of streaming/CTV options beyond broadcasters' own digital extensions means that nothing -- including the success of linear/digital packaging pushes -- can ...

This year, video buyers say they will spend 56% of their total video budgets on digital video (desktop, mobile, CTV), significantly surpassing linear TV's share of 41%. ...

In January 2022, Verizon Media will be the exclusive demand-side platform for Vizio's Inscape, the TV automated content recognition (ACR) data company. ...