- VidMob Reveals Nuances Advertisers Don't Know About Their Creatives
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
VidMob's Insight Stream platform surfaces a continual stream of insights from data that tells marketers why the creative works or does not work at any given time. It also provides ...
- FreeWheel: 1H Video Ad Views Up 32%; CTV Ad Views Up 42%
Advanced TV Insider, Karlene Lukovitz - Thursday, October 15, 2020
CTV accounted for fully half of total video ad views, followed by set-top-box views at 23%. ...
- The CTV Ad Problem
Media Insider, Dave Morgan - Thursday, October 8, 2020
Do you wonder why auditors and verification services are reporting so much digital ad fraud in CTV these days? ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTV
Video Insider, Karlene Lukovitz - Tuesday, September 29, 2020
In the latest development in targeting and retargeting ads across previously siloed media, Accretive Media says it can identify targeted consumers who saw an ad on its outdoor screens, then ...
- Comscore Teams With Samba TV To Measure CTV Globally, Starting In Europe
Digital News Daily, Karlene Lukovitz - Monday, September 21, 2020
The launch of international smart-TV measurement capabilities will begin in Italy and Sweden. ...
- Roku Exec Shares Advice For CTV Advertising Newbies, Growth Trends
Advanced TV Insider, Karlene Lukovitz - Friday, September 18, 2020
Two basic guidelines serve advertisers well when they're venturing into CTV testing, says Roku ad sales marketing VP Dan Robbins. ...
- Retail, Marketing Video Views, Time Watched Up Triple Digits In Q2
Video Insider, Karlene Lukovitz - Tuesday, September 15, 2020
Not surprisingly, computers lost share to smartphones and CTV. And CTV, while still commanding small shares, showed the largest growth percentages. ...
- Zillow Opens A World Of Possibilities In TV Ad Campaign That Pulls In Search Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 31, 2020
The campaign by agency FIG takes people on a virtual journey of homes from various geographical regions, drawing from Zillow's Urban-Suburban Market Report that shows search trends on the s ...
- EMX Adds Inscape Data To Link Linear, CTV For Buying, Reporting
Digital News Daily, Karlene Lukovitz - Tuesday, August 25, 2020
Vizio's Inscape linear TV data from 15 million smart TVs has been integrated with EMX's CTV inventory across major networks, channels. ...
- Fraud Follows Connected TV Boom
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 20, 2020
The benchmark report on the state of media quality for advertisers addresses brand suitability, fraud, viewability and performance, as advertisers seek to maximize return on their digital investments. The report ...
- OTT/CTV Ad Spend Up 60% In Early August Vs. Early April
Digital News Daily, Karlene Lukovitz - Wednesday, August 19, 2020
Ad inventory increased more than 80% during the period, reports SpotX. ...
- Study: CTV Reaches 'Persuadable' Voters Not Reached By Pay TV
Digital News Daily, Karlene Lukovitz - Monday, August 17, 2020
Forty percent of independents and undecideds don't subscribe to pay TV, but 70% have an ad-supported streaming service, a survey done for the Magnite ad platform finds. ...
- Study: 80% Of U.S. CTV Viewers Watch Ad-Supported Content
Advanced TV Insider, Karlene Lukovitz - Friday, July 17, 2020
Connected TV consumers are widely on-board with accepting advertising to get more content without spending more money, and most are positive about their advertising experiences, finds an in-depth survey conducted ...
- ViacomCBS Digital Taps Verizon Media As SSP
Digital News Daily, Karlene Lukovitz - Thursday, July 16, 2020
Partnership covers inventory for CBSN and ET Live CTV inventory. ...
- DoubleVerify Intros Viewability Proxy Metric For CTV
Digital News Daily, Karlene Lukovitz - Friday, July 17, 2020
Solution provides insight into viewability via core CTV completion metrics. ...
