Total video advertising impressions rose 42%, reports Innovid. ...

The data shared Thursday by Analyst Aaron Kessler marks the beginning of challenges that advertisers will face this year -- not only as the U.S. tries to recover from ...

CTV programmatic video ad spend is set to leap by 54%, and CTV and digital video/OTT are by far the media most-cited as priorities by the buy side. And despi ...

While CTV ad spend increased 27% from 2019 to 2020, according to eMarketer, DoubleVerify says ad spend does not yet fully reflect consumer demand for CTV. ...

The Interactive Advertising Bureau this morning unveiled highlights of the agenda for its annual conference, which will be held virtually March 8-12, and which will feature speakers such as D ...

Verve Group, a global brand performance ad platform, announced Monday the acquisition of Nexstar's digital video ad-tech platform, formerly known as LKQD. ...

Agree or disagree, that's essentially the bottom-line takeaway from most of these ad-tech suppliers, publishers, platforms and other industry players - who, admittedly, have considerable skin in the CTV/OTT g ...

The "Wellness 360" campaign, part of an initiative showing benefits of home cooking, is one of the company's biggest multichannel campaigns in investment. ...

On the heels of last week's column predicting we are poised to see a dramatic resurgence in contextual targeting, I received a flurry of new announcements leaning back into contextua ...

On average, adding CTV to desktop and mobile drove a 149.6% lift in brand awareness versus desktop and mobile alone; a 36.9% lift in brand opinion; and a 24.8% li ...

As marketplaces like Amazon see dramatic growth, one wants advertisers to take advantage of behavioral data from a variety of actions to support a range of media buys. ...

Mediaocean says it is first-to market with a "reach" enhancement extending linear TV to CTV and social media that will identify "deduplicated" audiences, giving marketers a new tool to mana ...

The rise in CTV audiences and advertising, and D2C initiatives, has also driven a surge in experimentation with QR codes to drive viewers to sites and yield sales conversions. B ...

A story ("Mediaocean Automates Local TV Pre-, Post-Buys") in the Nov. 18 edition of "Television News Daily" made a reference to ownership of Premion. The OTT/CTV ad sales unit ...

Mobile's share of video impressions declined by 8% in Q3 to 43%, leaving mobile with a two percentage-point edge over CTV. PC impressions continued to decline, dipping 20% to ...

The partnership enables publishers to offer programmatic, linear-TV-like ad-buying techniques, including competitive separation and the ability to guarantee an advertiser first position and category exclusivity within an ad pod with ...

Though traditional linear TV still delivers far larger reach, smart-TV manufacturers report that 25% to nearly 50% of their devices are now used for streaming only, with no traditional cab ...

Brendan Condon brings to Captify his expertise and experience in TV, CTV and video programmatic. The goal is for him to accelerate the company's adoption among programmatic buyers and bra ...

VidMob's Insight Stream platform surfaces a continual stream of insights from data that tells marketers why the creative works or does not work at any given time. It also provid ...

CTV accounted for fully half of total video ad views, followed by set-top-box views at 23%. ...

Do you wonder why auditors and verification services are reporting so much digital ad fraud in CTV these days? ...

In the latest development in targeting and retargeting ads across previously siloed media, Accretive Media says it can identify targeted consumers who saw an ad on its outdoor screens, th ...

The launch of international smart-TV measurement capabilities will begin in Italy and Sweden. ...

Two basic guidelines serve advertisers well when they're venturing into CTV testing, says Roku ad sales marketing VP Dan Robbins. ...

Not surprisingly, computers lost share to smartphones and CTV. And CTV, while still commanding small shares, showed the largest growth percentages. ...

The campaign by agency FIG takes people on a virtual journey of homes from various geographical regions, drawing from Zillow's Urban-Suburban Market Report that shows search trends on the s ...

Vizio's Inscape linear TV data from 15 million smart TVs has been integrated with EMX's CTV inventory across major networks, channels. ...

The benchmark report on the state of media quality for advertisers addresses brand suitability, fraud, viewability and performance, as advertisers seek to maximize return on their digital investments. The repo ...

Ad inventory increased more than 80% during the period, reports SpotX. ...

Forty percent of independents and undecideds don't subscribe to pay TV, but 70% have an ad-supported streaming service, a survey done for the Magnite ad platform finds. ...