- Global CTV Ad Impressions Up 76% In 2020's Second Half
Advanced TV Insider, Karlene Lukovitz - Friday, January 22, 2021
Total video advertising impressions rose 42%, reports Innovid. ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than Yearly
Inside Performance, Laurie Sullivan - Thursday, January 21, 2021
The data shared Thursday by Analyst Aaron Kessler marks the beginning of challenges that advertisers will face this year -- not only as the U.S. tries to recover from ...
- The Lowdown On CTV/OTV Growth Prospects, And Challenges, For 2021
Advanced TV Insider, Karlene Lukovitz - Friday, January 15, 2021
CTV programmatic video ad spend is set to leap by 54%, and CTV and digital video/OTT are by far the media most-cited as priorities by the buy side. And despi ...
- DoubleVerify Gets MRC Accreditation For CTV
Television News Daily, Wayne Friedman - Thursday, January 14, 2021
While CTV ad spend increased 27% from 2019 to 2020, according to eMarketer, DoubleVerify says ad spend does not yet fully reflect consumer demand for CTV. ...
- IAB Conference Goes Viral, Features Anthony Fauci Keynote
MediaDailyNews, Joe Mandese - Thursday, January 14, 2021
The Interactive Advertising Bureau this morning unveiled highlights of the agenda for its annual conference, which will be held virtually March 8-12, and which will feature speakers such as D ...
- Verve Group Acquires Nexstar's Digital Video Ad Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
Verve Group, a global brand performance ad platform, announced Monday the acquisition of Nexstar's digital video ad-tech platform, formerly known as LKQD. ...
- Will CTV/OTT Overshadow Linear In 2021?
Advanced TV Insider, Karlene Lukovitz - Friday, December 18, 2020
Agree or disagree, that's essentially the bottom-line takeaway from most of these ad-tech suppliers, publishers, platforms and other industry players - who, admittedly, have considerable skin in the CTV/OTT g ...
- Blue Apron Launches Multichannel Campaign With 'Significantly Heavier' Investment, CMO Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
The "Wellness 360" campaign, part of an initiative showing benefits of home cooking, is one of the company's biggest multichannel campaigns in investment. ...
- Why CTV Should Be Contextual, Not Connected, TV
RTBlog, Joe Mandese - Monday, December 7, 2020
On the heels of last week's column predicting we are poised to see a dramatic resurgence in contextual targeting, I received a flurry of new announcements leaning back into contextua ...
- Study: Combining CTV, Desktop, Mobile Drives KPI Lifts
Advanced TV Insider, Karlene Lukovitz - Friday, December 4, 2020
On average, adding CTV to desktop and mobile drove a 149.6% lift in brand awareness versus desktop and mobile alone; a 36.9% lift in brand opinion; and a 24.8% li ...
- Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad Campaigns
Inside Performance, Laurie Sullivan - Friday, December 4, 2020
As marketplaces like Amazon see dramatic growth, one wants advertisers to take advantage of behavioral data from a variety of actions to support a range of media buys. ...
- Mediaocean Launches Cross-Media Reach & Frequency Tool, De-Dupes Audiences
Television News Daily, Wayne Friedman - Wednesday, December 2, 2020
Mediaocean says it is first-to market with a "reach" enhancement extending linear TV to CTV and social media that will identify "deduplicated" audiences, giving marketers a new tool to mana ...
- The QR Code Also Rises... For Now
Advanced TV Insider, Karlene Lukovitz - Friday, November 27, 2020
The rise in CTV audiences and advertising, and D2C initiatives, has also driven a surge in experimentation with QR codes to drive viewers to sites and yield sales conversions. B ...
- Correction: Gray TV Has A Minority Stake In Premion
Television News Daily, Wayne Friedman - Thursday, November 19, 2020
A story ("Mediaocean Automates Local TV Pre-, Post-Buys") in the Nov. 18 edition of "Television News Daily" made a reference to ownership of Premion. The OTT/CTV ad sales unit ...
- CTV's Share Of Video Impressions Hit 41% In Q3, Up 23% YoY
Video Insider, Karlene Lukovitz - Tuesday, November 10, 2020
Mobile's share of video impressions declined by 8% in Q3 to 43%, leaving mobile with a two percentage-point edge over CTV. PC impressions continued to decline, dipping 20% to ...
- Unruly, Publica Partner On CTV Ad-Pod Programmatic
Digital News Daily, Karlene Lukovitz - Monday, November 9, 2020
The partnership enables publishers to offer programmatic, linear-TV-like ad-buying techniques, including competitive separation and the ability to guarantee an advertiser first position and category exclusivity within an ad pod with ...
- Is 'Incremental' Becoming A Misnomer For OTT Reach?
Advanced TV Insider, Karlene Lukovitz - Friday, November 6, 2020
Though traditional linear TV still delivers far larger reach, smart-TV manufacturers report that 25% to nearly 50% of their devices are now used for streaming only, with no traditional cab ...
- Captify Appoints Former Comcast, AOL Exec To CRO, Merging Search, TV, Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 30, 2020
Brendan Condon brings to Captify his expertise and experience in TV, CTV and video programmatic. The goal is for him to accelerate the company's adoption among programmatic buyers and bra ...
- VidMob Reveals Nuances Advertisers Don't Know About Their Creatives
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
VidMob's Insight Stream platform surfaces a continual stream of insights from data that tells marketers why the creative works or does not work at any given time. It also provid ...
- FreeWheel: 1H Video Ad Views Up 32%; CTV Ad Views Up 42%
Advanced TV Insider, Karlene Lukovitz - Thursday, October 15, 2020
CTV accounted for fully half of total video ad views, followed by set-top-box views at 23%. ...
- The CTV Ad Problem
Media Insider, Dave Morgan - Thursday, October 8, 2020
Do you wonder why auditors and verification services are reporting so much digital ad fraud in CTV these days? ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTV
Video Insider, Karlene Lukovitz - Tuesday, September 29, 2020
In the latest development in targeting and retargeting ads across previously siloed media, Accretive Media says it can identify targeted consumers who saw an ad on its outdoor screens, th ...
- Comscore Teams With Samba TV To Measure CTV Globally, Starting In Europe
Digital News Daily, Karlene Lukovitz - Monday, September 21, 2020
The launch of international smart-TV measurement capabilities will begin in Italy and Sweden. ...
- Roku Exec Shares Advice For CTV Advertising Newbies, Growth Trends
Advanced TV Insider, Karlene Lukovitz - Friday, September 18, 2020
Two basic guidelines serve advertisers well when they're venturing into CTV testing, says Roku ad sales marketing VP Dan Robbins. ...
- Retail, Marketing Video Views, Time Watched Up Triple Digits In Q2
Video Insider, Karlene Lukovitz - Tuesday, September 15, 2020
Not surprisingly, computers lost share to smartphones and CTV. And CTV, while still commanding small shares, showed the largest growth percentages. ...
- Zillow Opens A World Of Possibilities In TV Ad Campaign That Pulls In Search Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 31, 2020
The campaign by agency FIG takes people on a virtual journey of homes from various geographical regions, drawing from Zillow's Urban-Suburban Market Report that shows search trends on the s ...
- EMX Adds Inscape Data To Link Linear, CTV For Buying, Reporting
Digital News Daily, Karlene Lukovitz - Tuesday, August 25, 2020
Vizio's Inscape linear TV data from 15 million smart TVs has been integrated with EMX's CTV inventory across major networks, channels. ...
- Fraud Follows Connected TV Boom
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 20, 2020
The benchmark report on the state of media quality for advertisers addresses brand suitability, fraud, viewability and performance, as advertisers seek to maximize return on their digital investments. The repo ...
- OTT/CTV Ad Spend Up 60% In Early August Vs. Early April
Digital News Daily, Karlene Lukovitz - Wednesday, August 19, 2020
Ad inventory increased more than 80% during the period, reports SpotX. ...
- Study: CTV Reaches 'Persuadable' Voters Not Reached By Pay TV
Digital News Daily, Karlene Lukovitz - Monday, August 17, 2020
Forty percent of independents and undecideds don't subscribe to pay TV, but 70% have an ad-supported streaming service, a survey done for the Magnite ad platform finds. ...