The NFL draft opening round drew 12.5 million viewers in the Nielsen live program-plus same day metric across ESPN, ABC, and the NFL Network -- the second-best results ever f ...

In the first quarter of 2021, Netflix had a 23% share of average time spent on any subscription VOD service. ...

On the heels of a huge Netflix movie distribution deal, Sony Pictures Entertainment has made a similar agreement with Disney where movies will run on Disney+, Hulu and TV netwo ...

A cross-media campaign, including TV, urges streaming consumers to "Start With Hulu." The new design system aims to unify branding, marketing and product experience. ...

More than half the total estimated TV marketing for premium streamers comes from linear TV networks owned by legacy TV companies. Discovery+ dominates all other legacy TV-based streamers. ...

About 35% of ads on the Disney-owned SVOD in February were from the entertainment and media category, but other big brands included Pepsi, Taco Bell, Hello Fresh, Geico, Facebook a ...

The $1 per month price hike in the U.S., along with larger hikes in Canada, the U.K. and Europe, are in part designed to address Disney+'s one flaw in investor ...

A new deal with WarnerMedia and Regal Theaters gives theatrical movies an exclusive cinema period before moving to streaming. ...

Disney will release "Black Widow" and "Cruella" as $30 "premiere access" Disney+ offerings simultaneously with their release in theaters. Starting in 2022, Warner Bros. movies will debut exclusively in Cinewor ...

Disney gained in the number of actual games, including two Super Bowls, MoffettNathanson analyst Michael Nathanson says. ESPN's "Monday Night Football" was up 4% last season to $232.1 million ...

Amazon is second, with 12 nominations total, and newbies Disney+ and Apple TV+ each got their first Oscar nods. ...

Amid mounting competition and costs, free trials are increasingly being dropped or curtailed by streamers looking to improve stickiness and their bottom lines. ...

The NHL is coming back to Disney TV networks, with a deal as the first major sports franchise to offer exclusive, live sports rights to a streamer: Hulu. Games wi ...

Bob Iger, who led Disney to unprecedented levels of success as CEO over 15 years and has served as executive chairman since last February, confirmed he will leave the compa ...

In revamping new financial reporting segments for NBCU, Comcast's recast 2020 results show Peacock had a net loss of $914 million in 2020, according to a new SEC filing. ...

An initial estimate at Disney+'s launch in November 2019 forecast the premium streaming service could get to 60 million to 90 million by 2024. ...

The company was surprised to discover that 50% of the 95 million global customers now subscribing to the Disney+ streamer are households without kids. ...

Hulu, ESPN+ and other online properties generated $882 million in ad revenue last quarter, while ABC's rose 5%, to $984 million. ...

Even Disney underestimated Disney+'s appeal to adults, the company's CEO, Bob Chapek, revealed on Monday. ...

Nearly $910 million in total estimated paid advertising and media value from promos on TV networks was placed from December through February. ...

If $5.6 billion in rights fees could -- in theory -- double to $10 billion, can TV networks still make money? ...

But Disney+ Hotstar's low sub pricing will also keep the streamer's global revenue down at about half of Netflix's, projects Digital TV Research. ...

Revenue from consumer streaming subscribers' fees was $2.5 billion, with $882 million from advertising on streaming platforms. Hulu's advertising improved 48%. ...

Combined with sibling streamers Hulu and ESPN+, Disney now has 146.4 million global OTT subscribers. ...

For the first time, Disney will include Hulu. In the past, Hulu had its upfront presentation during the NewFronts series of meetings. ...

By the end of 2020, just 13 months into its launch, Disney+ had logged 45.2 million downloads in the U.S., edging out Netflix's 44.7 million for 2020, according to Appto ...

Strauss, a nine-year Disney veteran who led content and marketing for the Disney+ launch, saw his role significantly changed by the recent reorganization that included the creation of a med ...

Disney+'s "The Mandalorian" has replaced HBO's "Game of Thrones" after its seven-year run as the world's most-pirated show, according to TorrentFreak. ...

The growth beat the previous record of 211.7 million in Q4 2018, reports Strategy Analytics. ...

Disney+ U.S. revenues are projected to hit $4.2 billion by 2022. Overall U.S. OTT revenues are estimated to grow 30% and 19% in 2021, 2022, forecasts eMarketer. ...