- Skullcandy's 'Content-to-Commerce' Model Was Ready For A Crisis
Brand Insider, Steve Smith - Thursday, May 21, 2020
For headphone maker Skullcandy, its "Mood Boost" campaign and product releases were well-tuned to the lockdowns. And it was easy to double down on a content-first strategy, CMO Jessica Klodnicki ...
- Video Chat App Houseparty Hit With Privacy Lawsuit
Digital News Daily, Wendy Davis - Wednesday, April 22, 2020
Houseparty is being sued for allegedly sharing data about users' devices with Facebook. ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
"Our target audience is people who care about personalization for their pets so it was important to target areas where there is a strong density of people with a wide ...
- Business App Category Soars As Global Population Works From Home
Digital News Daily, Gavin O'Malley - Tuesday, March 31, 2020
A standout among apps, demand for Zoom's Cloud Meetings service has exploded as a result of the COVID-19 crisis. ...
- WeWork Unloading Meetup Amid Meet-Up Decline
Social Media Insider, Gavin O'Malley - Tuesday, March 31, 2020
It's not clear yet whether Meetup plans to adjust its mission of encouraging physical encounters -- but the network did emphasize its ability to host virtual gatherings. ...
- Due To Pandemic, LinkedIn Expects Spike In Users, Drop In Advertisers
Digital News Daily, Gavin O'Malley - Friday, March 27, 2020
Usership is predicted to rise as professionals are forced to find other work, network with colleagues and attend to their careers. ...
- Social News Consumers Least Likely To Read About COVID-19
Publishing Insider, Rob Williams - Thursday, March 26, 2020
People who mostly depend on social media for news only make up 18% of the U.S. population, and they tend to be very misinformed about the pandemic. ...
- Pandemic Shifts Consumers To Electronic Media
Research Intelligencer, Rob Williams - Wednesday, March 25, 2020
Web browsing has tended to surge by 70% from the early stage of the pandemic to the later phase, according to researcher Kantar. Other electronic media follow a similar patt ...
- Consumers Hoard Cash As Brands Appeal To Work-From-Home Situation
Data & Programmatic Insider, Laurie Sullivan - Sunday, March 22, 2020
A McKinsey & Company study released this weekend reveals that 42% believe the U.S. will be impacted for six to 12 months and will stagnate or show slow growth following ...
- P&G's Secret Backs 'Play For Equal Pay' For Women
MediaPost Connect, Nina Lentini - Wednesday, March 4, 2020
Secret also saw increased brand favorability and purchase intent. ...
- Mini USA Brings Retail To Consumer, Bumps Test Drives With Invitation To Tweet
The MediaPost Cases, Nina Lentini - Friday, February 14, 2020
Simply tweeting #MINIonDemand + [red car emoji] would engender a cheeky response with a link to schedule the personal, hassle-free test drive. ...
- TBS Gets Heavenly Results With Social Campaigns
The MediaPost Cases, Nina Lentini - Friday, January 17, 2020
When some of the main cast was a little less socially active, TBS armed its many fan accounts with exclusive content and first looks, to act on its behalf. ...
- Creative Gets Political Operatives Around Ad Bans
Show Daily, Nina Lentini - Thursday, January 16, 2020
In navigating the new social "etiquette," political operatives haven't got any answers because the "ground is still shifting," said Laura Carlson, Digital Director of the Democratic Governors Association, at MediaPost's ...
- Select Instagram Users Can Access Messages Via Desktop
Digital News Daily, Gavin O'Malley - Tuesday, January 14, 2020
For Facebook, the test appears to be part of a bigger push to connect its messaging services, including Facebook Messenger, WhatsApp and Instagram Direct. ...
- Q&A With Ryan Thompson, The DCCC's Chief Digital Officer
MediaPost Connect, Nina Lentini - Tuesday, January 7, 2020
Ryan Thompson will speak on "Navigating the New Social 'Etiquette'" at Marketing: Politics on Jan. 16, in Washington, D.C. We caught up with him earlier this week. ...
- Survey: Social Media Will Be Leading Marketing Channel by 2029
Research Intelligencer, Rob Williams - Friday, December 20, 2019
While 14% of surveyed digital commerce leaders consider social commerce the most important sales channel currently, 20% expect it to be most dominant in 10 years, according to Wunderman Thompson ...
- Facebook, Google Drop In Best-Places-To-Work Rankings
Digital News Daily, Gavin O'Malley - Wednesday, December 11, 2019
Suffering the steepest decline, Facebook fell from seventh place last year to 23rd this year. ...
- LinkedIn To Ask Supreme Court To Intervene In Scraping Battle With HiQ
Digital News Daily, Wendy Davis - Friday, November 15, 2019
Microsoft's LinkedIn plans to ask the U.S. Supreme Court to review a ruling that requires the company to allow its site to be scraped by analytics company hiQ Labs. ...
- Case Study: Frank's Hot Sauce Wins Super Bowl (No S#!t)
MediaPost Connect, Nina Lentini - Tuesday, October 29, 2019
Among the results, the brand won the Twitter #Interception Grand Prize for the brand driving the highest percentage of conversation without a national TV spot during #SB53, and had its ...
- Mall Of America Is A Case Study In Smart Profiling
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Ciceron's Ashley Evenson and Mall of America's Sara Johnson share with you how they are using location and geo-fencing technologies to track and learn from foot traffic and sales that ...
- How Video Ads On The Cheap Led To Millions In Sales
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Gravity Blanket's Karalyn Zamora explains how the brand has learned a lot about the power of short and simple messaging in video ad formats. The very first videos Gravity shot ...
- From Print (Yes, Print!) To (At Least) Social
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
When Erin Killion, Director of Media at B2B agency Point to Point, came on board, many clients were still using print. Listen as she talks about how the agency brought ...
- Sleep Number Uses Content To Draw Customers In
The MediaPost Cases, Nina Lentini - Friday, October 25, 2019
I t developed longer-form branded content with a three-part series about player Josh Jacobs and his road to becoming a running back for the Oakland Raiders in 2019. ...
- Sleep Number Guides Viewers Down Funnel With Long-form Content
Show Daily, Nina Lentini - Tuesday, October 22, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form videos that were getting -- at the most -- 2,000 organic views. It needed to ramp up awareness of ...
- Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The contest was built into interactive digital display that allowed users to browse through tools and storage, place their most coveted products inside the garage, and enter to win-all without ...
- TBS' 'Miracle Workers' Pulls Out The Stops On Social
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
It spread heavenly love across all of its social channels with thoughtful community management and a custom Daniel Radcliffe angel emoji on Twitter, where it saw over 20,000 mentions across ...
- Tim Horton's Brings Kenya's Ice Hockey Team To Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The brand searched for a new way to celebrate Canadians' commitment to sharing and found it in the sport's unlikeliest team: the Ice Lions - Kenya's only hockey team. ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
People were invited to use emojis on Twitter to pair the chili emoji with an emoji representing all 57 Super Bowl advertising brands -- putting that s#!t on everything -- ...
- Netflix Converts Doubters Into Early Evangelists
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
A three-phase, constantly evolving launch campaign excited fans of the genre, amplified engagement with these new evangelists as they spread the word. ...
- Xfinity's 'Project Dead Zone' Takes Best In Show
The MediaPost Cases, Nina Lentini - Monday, September 30, 2019
A paranormal investigation powered by Xfinity xFi Pods on Twitter Live was staged at the Winchester Mystery House, a haunted house in San Jose, Calif., known for its crazy number ...
