- Finding Burger King Moments In A Fractured Mediaverse
The MediaPost Cases, Lisa Singer - Tuesday, June 15, 2021
Burger King is prioritizing the moments that matter for the company - whether on TV, OTT, social - to drive incremental traffic and build brand. Learn how BK's media te ...
- Pancheros' Digital-First Brand Makeover
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
More than a "campaign," Pancheros' recent brand push put digital and data at the center. But how do you reorganize diverse franchisees around social-first local tactics, and relaunch an a ...
- Back To (Brick-And-Mortar) School -- Time To Rethink Strategies
Inside Performance, Laurie Sullivan - Friday, April 30, 2021
It's been a difficult year to socialize and interact -- especially for college students stuck at home trying to advance their degrees and prepare for their future. Many require interacti ...
- Trumpian Social Network Could Spur Support For Section 230
Social Media Insider, Wendy Davis - Tuesday, March 23, 2021
Former President Donald Trump reportedly is plotting to return to social media by launching his own platform. If so, expect him to rethink his position on Section 230 of t ...
- Finding The Right Context: Is All Content Created Equal?
MediaDailyNews, Bre Rossetti - Monday, February 22, 2021
When potentially divisive events occur, do brands stay away to avoid tarnishing the brand? The answer is not as easy as you would think. ...
- Like A Bully Stealing Lunch Money In A Walled Schoolyard
RTBlog, Joe Mandese - Monday, February 22, 2021
Facebook likes to tout how much it has done in recent years to deter bullying of, and by, its users, which is ironic when you consider the social network h ...
- The HaHa Ratio: Anti-Trump Advertising Followed the Emoji Metric
Brand Insider, Steve Smith - Friday, January 8, 2021
Tara McGowan, founder and CEO of nonprofit ACRONYM, says Democrats regained the mantle of digital innovators in this cycle. ...
- Human Rights Group Wants Illegal Posts Archived To Aid Prosecutions
Social Media Insider, Fern Siegel - Wednesday, September 16, 2020
Platforms are becoming more active in removing undesirable content, which can help governments and local officials document abuse. ...
- Dashlane Says The Secret Word, Finds Value In A Super Bowl Buy
Brand Insider, Steve Smith - Thursday, August 27, 2020
Going into its big ad buy at the 2020 Super Bowl, password and security manager Dashlane knew that one shot of exposure wasn't enough. ...
- Ad Industry Opposes FTC's Proposed Security Regulations For Financial Institutions
Digital News Daily, Wendy Davis - Wednesday, August 12, 2020
The FTC's proposed changes could affect a broad swath of non-financial companies including ad agencies, social networks, lead generators and ad-tech companies, the Association of National Advertisers
says. ...
- Beyond 'Hands And Pans': McCormick Videos Help Solve Lockdown Loneliness
Brand Insider, Steve Smith - Friday, August 7, 2020
During lockdowns, having a friendly face from McCormick's own team make do with what was in her own kitchen counted for a lot. ...
- Craftsman Builds Success With Holiday Ugly Sweater Influencer Campaign
The MediaPost Cases, Lisa Singer - Monday, August 3, 2020
The tool business landscape has been growing more and more competitive each year. With sellers like Amazon and Walmart crowding the market; Craftsman needed to come up with a strate ...
- How Publishers Can Benefit From Facebook Boycott
Publishing Insider, Rob Williams - Friday, July 3, 2020
Advertisers boycott of Facebook is an opportunity for publishers to tout the advantages the offer for brand safety. ...
- With Influencers And OTT, Tula's Strategy Soothes The Savage Sales Crisis
Brand Insider, Steve Smith - Friday, June 19, 2020
The company's online sales even made up for its lost brick-and-mortar sales at premium retailers like Ulta. ...
- Truman Reinvents Cleaning Solutions via a Hyper-Focused Customer D2C
The MediaPost Cases, Nina Lentini - Wednesday, June 17, 2020
Do we really need another cleaning product? In an industry that's already over saturated, is their an opportunity for a new company to survive? That's the challenge Alex Reed fac ...
- Facebook Won't Respond To Trump Posts, Zuckerberg Keeps Hands-Off Policy
Digital News Daily, Gavin O'Malley - Monday, June 1, 2020
Breaking ranks, several Facebook employees are using their own social-media accounts to criticize Zuckerberg's position. ...
- Skullcandy's 'Content-to-Commerce' Model Was Ready For A Crisis
Brand Insider, Steve Smith - Thursday, May 21, 2020
For headphone maker Skullcandy, its "Mood Boost" campaign and product releases were well-tuned to the lockdowns. And it was easy to double down on a content-first strategy, CMO Jessica Klodnic ...
- Video Chat App Houseparty Hit With Privacy Lawsuit
Digital News Daily, Wendy Davis - Wednesday, April 22, 2020
Houseparty is being sued for allegedly sharing data about users' devices with Facebook. ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
"Our target audience is people who care about personalization for their pets so it was important to target areas where there is a strong density of people with a wi ...
- Business App Category Soars As Global Population Works From Home
Digital News Daily, Gavin O'Malley - Tuesday, March 31, 2020
A standout among apps, demand for Zoom's Cloud Meetings service has exploded as a result of the COVID-19 crisis. ...
- WeWork Unloading Meetup Amid Meet-Up Decline
Social Media Insider, Gavin O'Malley - Tuesday, March 31, 2020
It's not clear yet whether Meetup plans to adjust its mission of encouraging physical encounters -- but the network did emphasize its ability to host virtual gatherings. ...
- Due To Pandemic, LinkedIn Expects Spike In Users, Drop In Advertisers
Digital News Daily, Gavin O'Malley - Friday, March 27, 2020
Usership is predicted to rise as professionals are forced to find other work, network with colleagues and attend to their careers. ...
- Social News Consumers Least Likely To Read About COVID-19
Publishing Insider, Rob Williams - Thursday, March 26, 2020
People who mostly depend on social media for news only make up 18% of the U.S. population, and they tend to be very misinformed about the pandemic. ...
- Pandemic Shifts Consumers To Electronic Media
Research Intelligencer, Rob Williams - Wednesday, March 25, 2020
Web browsing has tended to surge by 70% from the early stage of the pandemic to the later phase, according to researcher Kantar. Other electronic media follow a similar patt ...
- Consumers Hoard Cash As Brands Appeal To Work-From-Home Situation
Data & Programmatic Insider, Laurie Sullivan - Sunday, March 22, 2020
A McKinsey & Company study released this weekend reveals that 42% believe the U.S. will be impacted for six to 12 months and will stagnate or show slow growth followi ...
- P&G's Secret Backs 'Play For Equal Pay' For Women
MediaPost Connect, Nina Lentini - Wednesday, March 4, 2020
Secret also saw increased brand favorability and purchase intent. ...
- Mini USA Brings Retail To Consumer, Bumps Test Drives With Invitation To Tweet
The MediaPost Cases, Nina Lentini - Friday, February 14, 2020
It was the first ever, on-demand social media pilot that gave consumers control on what time, day, where, and how they would get to experience their MINI test drive; a ...
- TBS Gets Heavenly Results With Social Campaigns
The MediaPost Cases, Nina Lentini - Friday, January 17, 2020
When some of the main cast was a little less socially active, TBS armed its many fan accounts with exclusive content and first looks, to act on its behalf. ...
- Creative Gets Political Operatives Around Ad Bans
Show Daily, Nina Lentini - Thursday, January 16, 2020
In navigating the new social "etiquette," political operatives haven't got any answers because the "ground is still shifting," said Laura Carlson, Digital Director of the Democratic Governors Association, at MediaPost ...
- Select Instagram Users Can Access Messages Via Desktop
Digital News Daily, Gavin O'Malley - Tuesday, January 14, 2020
For Facebook, the test appears to be part of a bigger push to connect its messaging services, including Facebook Messenger, WhatsApp and Instagram Direct. ...
