- Human Rights Group Wants Illegal Posts Archived To Aid Prosecutions
Social Media Insider, Fern Siegel - Wednesday, September 16, 2020
Platforms are becoming more active in removing undesirable content, which can help governments and local officials document abuse. ...
- Dashlane Says The Secret Word, Finds Value In A Super Bowl Buy
Brand Insider, Steve Smith - Thursday, August 27, 2020
Going into its big ad buy at the 2020 Super Bowl, password and security manager Dashlane knew that one shot of exposure wasn't enough. ...
- Ad Industry Opposes FTC's Proposed Security Regulations For Financial Institutions
Digital News Daily, Wendy Davis - Wednesday, August 12, 2020
The FTC's proposed changes could affect a broad swath of non-financial companies including ad agencies, social networks, lead generators and ad-tech companies, the Association of National Advertisers
says. ...
- Beyond 'Hands And Pans': McCormick Videos Help Solve Lockdown Loneliness
Brand Insider, Steve Smith - Friday, August 7, 2020
During lockdowns, having a friendly face from McCormick's own team make do with what was in her own kitchen counted for a lot. ...
- Craftsman Sees Success With Holiday Ugly Sweater Influencer Campaign
The MediaPost Cases, Lisa Singer - Monday, August 3, 2020
"The way we designed the sweaters felt in-line with our audience. They might want to participate in this trend, but not wear something that looks like a drunken reindeer on ...
- How Publishers Can Benefit From Facebook Boycott
Publishing Insider, Rob Williams - Friday, July 3, 2020
Advertisers boycott of Facebook is an opportunity for publishers to tout the advantages the offer for brand safety. ...
- With Influencers And OTT, Tula's Strategy Soothes The Savage Sales Crisis
Brand Insider, Steve Smith - Friday, June 19, 2020
The company's online sales even made up for its lost brick-and-mortar sales at premium retailers like Ulta. ...
- Truman Repackages Cleaning Solutions With A Surprising Focus On Customer Service
The MediaPost Cases, Nina Lentini - Wednesday, June 17, 2020
"We wanted to do something D2C, and as we studied the landscape, we felt cleaning was one area that was overdue for disruption." ...
- Facebook Won't Respond To Trump Posts, Zuckerberg Keeps Hands-Off Policy
Digital News Daily, Gavin O'Malley - Monday, June 1, 2020
Breaking ranks, several Facebook employees are using their own social-media accounts to criticize Zuckerberg's position. ...
- Skullcandy's 'Content-to-Commerce' Model Was Ready For A Crisis
Brand Insider, Steve Smith - Thursday, May 21, 2020
For headphone maker Skullcandy, its "Mood Boost" campaign and product releases were well-tuned to the lockdowns. And it was easy to double down on a content-first strategy, CMO Jessica Klodnicki ...
- Video Chat App Houseparty Hit With Privacy Lawsuit
Digital News Daily, Wendy Davis - Wednesday, April 22, 2020
Houseparty is being sued for allegedly sharing data about users' devices with Facebook. ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
"Our target audience is people who care about personalization for their pets so it was important to target areas where there is a strong density of people with a wide ...
- Business App Category Soars As Global Population Works From Home
Digital News Daily, Gavin O'Malley - Tuesday, March 31, 2020
A standout among apps, demand for Zoom's Cloud Meetings service has exploded as a result of the COVID-19 crisis. ...
- WeWork Unloading Meetup Amid Meet-Up Decline
Social Media Insider, Gavin O'Malley - Tuesday, March 31, 2020
It's not clear yet whether Meetup plans to adjust its mission of encouraging physical encounters -- but the network did emphasize its ability to host virtual gatherings. ...
- Due To Pandemic, LinkedIn Expects Spike In Users, Drop In Advertisers
Digital News Daily, Gavin O'Malley - Friday, March 27, 2020
Usership is predicted to rise as professionals are forced to find other work, network with colleagues and attend to their careers. ...
- Social News Consumers Least Likely To Read About COVID-19
Publishing Insider, Rob Williams - Thursday, March 26, 2020
People who mostly depend on social media for news only make up 18% of the U.S. population, and they tend to be very misinformed about the pandemic. ...
- Pandemic Shifts Consumers To Electronic Media
Research Intelligencer, Rob Williams - Wednesday, March 25, 2020
Web browsing has tended to surge by 70% from the early stage of the pandemic to the later phase, according to researcher Kantar. Other electronic media follow a similar patt ...
- Consumers Hoard Cash As Brands Appeal To Work-From-Home Situation
Data & Programmatic Insider, Laurie Sullivan - Sunday, March 22, 2020
A McKinsey & Company study released this weekend reveals that 42% believe the U.S. will be impacted for six to 12 months and will stagnate or show slow growth following ...
- P&G's Secret Backs 'Play For Equal Pay' For Women
MediaPost Connect, Nina Lentini - Wednesday, March 4, 2020
Secret also saw increased brand favorability and purchase intent. ...
- Mini USA Brings Retail To Consumer, Bumps Test Drives With Invitation To Tweet
The MediaPost Cases, Nina Lentini - Friday, February 14, 2020
Simply tweeting #MINIonDemand + [red car emoji] would engender a cheeky response with a link to schedule the personal, hassle-free test drive. ...
- TBS Gets Heavenly Results With Social Campaigns
The MediaPost Cases, Nina Lentini - Friday, January 17, 2020
When some of the main cast was a little less socially active, TBS armed its many fan accounts with exclusive content and first looks, to act on its behalf. ...
- Creative Gets Political Operatives Around Ad Bans
Show Daily, Nina Lentini - Thursday, January 16, 2020
In navigating the new social "etiquette," political operatives haven't got any answers because the "ground is still shifting," said Laura Carlson, Digital Director of the Democratic Governors Association, at MediaPost's ...
- Select Instagram Users Can Access Messages Via Desktop
Digital News Daily, Gavin O'Malley - Tuesday, January 14, 2020
For Facebook, the test appears to be part of a bigger push to connect its messaging services, including Facebook Messenger, WhatsApp and Instagram Direct. ...
- Q&A With Ryan Thompson, The DCCC's Chief Digital Officer
MediaPost Connect, Nina Lentini - Tuesday, January 7, 2020
Ryan Thompson will speak on "Navigating the New Social 'Etiquette'" at Marketing: Politics on Jan. 16, in Washington, D.C. We caught up with him earlier this week. ...
- Survey: Social Media Will Be Leading Marketing Channel by 2029
Research Intelligencer, Rob Williams - Friday, December 20, 2019
While 14% of surveyed digital commerce leaders consider social commerce the most important sales channel currently, 20% expect it to be most dominant in 10 years, according to Wunderman Thompson ...
- Facebook, Google Drop In Best-Places-To-Work Rankings
Digital News Daily, Gavin O'Malley - Wednesday, December 11, 2019
Suffering the steepest decline, Facebook fell from seventh place last year to 23rd this year. ...
- LinkedIn To Ask Supreme Court To Intervene In Scraping Battle With HiQ
Digital News Daily, Wendy Davis - Friday, November 15, 2019
Microsoft's LinkedIn plans to ask the U.S. Supreme Court to review a ruling that requires the company to allow its site to be scraped by analytics company hiQ Labs. ...
- Case Study: Frank's Hot Sauce Wins Super Bowl (No S#!t)
MediaPost Connect, Nina Lentini - Tuesday, October 29, 2019
Among the results, the brand won the Twitter #Interception Grand Prize for the brand driving the highest percentage of conversation without a national TV spot during #SB53, and had its ...
- Mall Of America Is A Case Study In Smart Profiling
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Ciceron's Ashley Evenson and Mall of America's Sara Johnson share with you how they are using location and geo-fencing technologies to track and learn from foot traffic and sales that ...
- How Video Ads On The Cheap Led To Millions In Sales
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Gravity Blanket's Karalyn Zamora explains how the brand has learned a lot about the power of short and simple messaging in video ad formats. The very first videos Gravity shot ...
