- Media Agency of the Year: Mindshare
Agency of the Year, Joe Mandese - Monday, January 4, 2021
Selecting our agency of the year is always a rigorous process. Selecting the same agency two years in a row -- especially when one of them is 2020 -- ...
- North Dakota's Proposed Opt-In Privacy Law Needs Overhaul, Ad Industry Argues
Digital News Daily, Wendy Davis - Tuesday, January 26, 2021
"North Dakota should not adopt a one-size fits all consent requirement for the sale of protected data," the Association of National Advertisers, American Association of Advertising Agencies, Interactive Advertising Burea ...
- Rutgersson Appointed Chief Media Officer Merkle Americas
People on the Move, Steve McClellan - Tuesday, January 26, 2021
Dentsu-owned Merkle has appointed Liz Rutgersson Chief Media Officer, Merkle Americas, a new position at the company. She was previously responsible for Merkle’s EMEA media and planning practice and agen ...
- The Kitchen's Sandoval Joins Croud As Head Of Biddable Media
MediaDailyNews, Joe Mandese - Monday, January 25, 2021
Andrew Sandoval, who created the biddable media practice inside The Media Kitchen, has joined New York-based digital marketing agency Croud as vice president of biddable media. ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more on premium inventory than user-generated content to drive traffic. The partnership reaches more than 226 million unique users month ...
- Media Stocks Love Joe Biden. Will He Love Them Back?
TV Watch, Wayne Friedman - Friday, January 22, 2021
All major stock market indexes, from Election Day in November to the Biden inauguration this week, have showed double-digit percentage gains. His S&P numbers are higher than Donald Trump's duri ...
- Consumers Spend Less Time With Ad-Supported Media, Publishers Will Feel Impact
Publishing Insider, Rob Williams - Thursday, January 21, 2021
However, the share of time with ad-supported media fell to less than 45%, a low point in data going back almost 20 years. The decline is largely attributable to use ...
- Supreme Court Weighs Media Ownership Restrictions
Digital News Daily, Wendy Davis - Tuesday, January 19, 2021
"Amazon gets to own The Washington Post today," NAB attorney told the judges. "Nobody thinks that's the end of democracy. It's surely not the end of democracy if a loc ...
- Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media Use
MediaDailyNews, Joe Mandese - Tuesday, January 19, 2021
The good news is that consumer time spent with media surged during 2020. The bad news is their share of time spent with media supported primarily by ad dollars fe ...
- Media All-Star: Russell Zingale
MediaPost All Stars, Joe Mandese - Tuesday, January 5, 2021
"Everything comes down to reach and frequency and how it delivers your communication goals," says MediaPost All Star Russell Zingale, "but if you can get that down to how ...
- Vanguard Appoints Razorfish As Its New Media Agency
MAD, Larissa Faw - Thursday, January 14, 2021
The Publicis Groupe-owned shop is tasked with developing a media strategy to effectively reach potential investors by supporting its message of "simplicity, low costs, and client focus." ...
- Dentsu Merging iProspect, Vizeum To Form New Full-Service Media Agency
MAD, Steve McClellan - Thursday, January 14, 2021
The new media agency will integrate Vizeum's media strategy/planning, storytelling, and brand-building capabilities with iProspect's digital expertise, audience knowledge, and performance focus. It will be led by Global President Aman ...
- Media All-Star: Peter Sedlarcik
MediaPost All Stars, Joe Mandese - Monday, January 4, 2021
As much as the industry's focus on data has changed, Peter Sedlarcik says he remains focused on the role media plays in activating consumers on behalf of his clients' bra ...
- The Media Value Of @realDonaldTrump's Last 30 Days
MediaDailyNews, P.J. Bednarski - Thursday, January 14, 2021
The hypothetical price tag: $2,196,506. ...
- IPG's Initiative Wins $2 Billion T-Mobile Media Business
MAD, Steve McClellan - Monday, January 11, 2021
The award followed a review that began last September and included Sprint, which T-Mobile acquired last April. ...
- CES Researchers Tout 'Connected Health,' Other Technology Solutions Spurred By Pandemic
MediaDailyNews, Joe Mandese - Monday, January 11, 2021
In a CES opening day briefing, the Consumer Technology Association's top researchers made the case that the COVID-19 pandemic helped to accelerate many consumer media technologies, including the "connected healt ...
- Univision Taps Donna Speciale As Ad Sales Chief
Television News Daily, Wayne Friedman - Monday, January 11, 2021
On the heels of new ownership, Univision is making sweeping senior executive ad-sales changes. ...
- Media Cos. Stop Political Donations To Congressional Reps Who Voted Against Certification
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
The list of companies includes Comcast Corp., AT&T and Facebook. ...
- Sen. Hawley's Media Images Don't Look Good For A Presidential Campaign
TV Watch, Wayne Friedman - Monday, January 11, 2021
Hawley is glomming onto the remains of the Trump Administration, hoping to capture his base -- by any means necessary. ...
- Comscore Recapitalizes: Removes All Debt, Secures Extended Data Rights From Key Suppliers
MediaDailyNews, Joe Mandese - Thursday, January 7, 2021
Financially beleaguered media researcher Comscore this evening announced it has finalized a deal to recapitalize the company, and also secured "extended data rights" from at least one of its n ...
- Newspapers Dramatically React To Capitol Siege
Publishers Daily, Sara Guaglione - Thursday, January 7, 2021
Headlines capture the mob rule that stormed the Capitol on January 6, often citing President Trump for his part in the insurrection. ...
- Capitol Hill Riot Highlights More Media Blind Spots
Publishing Insider, Rob Williams - Friday, January 8, 2021
The media covered President Trump's erratic behavior post-election, but not enough on the potentially deadly outcomes of his pursuits. ...
- Obit: Media Mogul Publicist Howard Rubenstein, Dead At 88
MediaDailyNews, Joe Mandese - Wednesday, December 30, 2020
Howard Rubenstein, an influential public relations pro who is best known for representing media industry moguls such as Rupert Murdoch as well as high-profile business executives like the Trumps, di ...
- Our 2020 Coverage Emphasized 'Right,' Not 'Left'
Red, White & Blog, Joe Mandese - Wednesday, December 30, 2020
Since it's the end of an epic year of political discord, I ran a quantitative analysis of MediaPost's editorial bias. Here's what I found. ...
- Omnicom Media Group Wins Sanofi Assignment
MAD, Steve McClellan - Thursday, December 24, 2020
The remit includes markets outside the U.S. where incumbent Havas Media retained its assignment. OMG will take over the assignment that has been held by Mindshare. ...
- What The Recent Alleged Russian Hack May Mean To Media
TV Watch, Wayne Friedman - Monday, December 28, 2020
Sifting through the disruption, we might discover if the attack went deeper into social-media services and other digital media platforms. ...
- Wavemaker Ripples Across Pond, Lands ViacomCBS International
MediaDailyNews, Joe Mandese - Tuesday, December 22, 2020
GroupM's Wavemaker has landed a high-profile media account, ViacomCBS Networks International's global media AOR. The assignment, effective Feb. 1, includes media-buying and planning for the company's entire portfolio of line ...
- Adding U.S. Region, Wavemaker Expands Remit With Perfetti Van Melle
MAD, Steve McClellan - Thursday, December 17, 2020
The appointment expands Wavemaker's global relationship with the candy-maker, which now spans the US, China, Netherlands, India, UK, MENA, Belgium, Turkey and Indonesia. ...
- Jack Myers Launches Ed-Tech Search Engine To Support Underserved B2B Media Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
The industry-specific B2B search engine, MeetingPrep.com from MediaVillage, addresses the media industry's failure to invest in education and diversity. ...
- m/Six Names Belinda Smith CEO NA/Americas
MAD, Steve McClellan - Monday, December 14, 2020
Previously Smith served as head of global marketing intelligence at Electronic Arts (EA) which is an m/Six client. She is credited with creating EA's in-house global media agency. ...
