- Analysis Shows Nearly A Quarter Of Pitches Done As Integrated Media/Creative Reviews
MediaDailyNews, Joe Mandese - Friday, April 23, 2021
Major U.S. marketers appear to be streamlining their agency reviews, moving from an "unbundled" approach to consolidated media and creative account pitches, according to an analysis by advertising accounts resear ...
- You & Mr. Jones Taps Former Mindshare CEO To Head New Media Division
MAD, Steve McClellan - Wednesday, April 21, 2021
Nick Emery, who left Mindshare last year will lead the new unit, which will help brands put media "at the heart of their businesses," the company stated. ...
- Pandemic Registers Intense Effect On Media
Publishing Insider, Rob Williams - Thursday, April 22, 2021
COVID's distortive effect on the media market and consumer habits is becoming more evident in ways that are significant for publishers. ...
- Spark Foundry Wins Humana Media AOR
MAD, Steve McClellan - Monday, April 19, 2021
The Publicis media agency will handle most media chores with the exception of DRTV, which remains with Rain The Growth Agency. ...
- GARM Aggregates Platform 'Transparency Reports,' Finds More Action Taken
MediaDailyNews, Joe Mandese - Tuesday, April 20, 2021
GARM this morning released its first report tracking performance on brand safety across seven platforms including Facebook, Instagram, Pinterest, Snap, TikTok, Twitter and YouTube. While the report does not ra ...
- Horizon Media Prevails In Hershey's U.S. Media Review
MAD, Steve McClellan - Friday, April 16, 2021
The remit includes all paid media, including linear, digital, social, programmatic and retailer media. The review did not include media for Hershey-owned Amplify Foods and ONE brands or Hershey's internation ...
- Media Agency Execs Indicate YouTube Will Benefit Most From Shifts In TV Ad Spending
MediaDailyNews, Joe Mandese - Friday, April 16, 2021
By a margin of more than two-to-one over its next-closest competitor, U.S. media agency execs say YouTube will be the biggest beneficiary of shifts from TV ad budgets into digit ...
- Study Finds Ad Execs Believe CTV Benefitted From Pandemic, Now More Effective Than Linear TV
MediaDailyNews, Joe Mandese - Wednesday, April 14, 2021
CTV has been a major beneficiary of the COVID-19 pandemic, and is now perceived as being a better media option for reaching consumers than linear TV, according to advertisers a ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and Targeting
The MediaPost Cases, Lisa Singer -
What would it mean to your media mix model if you bought people instead of channels? Building out your media campaign with smart data and custom modeling instead of worki ...
- IPG/Verizon Study Finds Interactive Ads Perform Better, Especially When People Interact With Them
MediaDailyNews, Joe Mandese - Monday, April 12, 2021
Decades after Madison Avenue began utilizing interactive ads on the assumption they would perform better than conventional advertising, new scientific research from IPG Mediabrands' Magna and IPG Media Lab unit ...
- '60 Minutes,' Newspapers Fail To Prove DeSantis 'Pay To Play'
Publishing Insider, Rob Williams - Friday, April 9, 2021
At issue is a possible alliance between the Florida governor and Publix, a local chain distributing the COVID-19 vaccine. ...
- DoubleVerify Taps Doug Campbell As Chief Strategy Officer, CTV Is Priority
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
Previously, Campbell was Chief Strategy Officer at Telaria, where he oversaw the merger with Rubicon Project and the acquisition of SpotX to form Magnite. ...
- Gallegos United, Crossmedia Launch Multicultural Media Shop
MAD, Larissa Faw - Wednesday, April 7, 2021
It will operate under the joint leadership of John Gallegos, founder and CEO of Gallegos United and Kamran Asghar, CEO of Crossmedia, bringing together two independent, minority-owned shops. ...
- Unilever Confirms It Is Conducting Multinational Media Agency Review
Mediapsssst, Richard Whitman - Wednesday, April 7, 2021
The review, the first major media assessment since 2015 includes North America, much of Europe and other markets. ...
- BERA To Provide Omnicom Media Shops With Brand Equity Metrics, Analytics
Mediapsssst, Richard Whitman - Monday, April 5, 2021
According to the companies the deal will allow OMG teams to identify strengths and weaknesses in brand purpose, equity and other metrics by audience, geolocation, and time period. ...
- High Court Wisely Upholds FCC Rules On Media Cross-Ownership
Publishing Insider, Rob Williams - Friday, April 2, 2021
It's a victory for local media outlets that can better pool their resources as they face declining advertising sales. ...
- Edelman: Trust In All Forms Of Media Falls To All-Time Low
Research Intelligencer, Joe Mandese - Monday, April 5, 2021
While trust in most institutions has fallen following a year of the pandemic, economic crises and political turmoil, trust in media has fallen to all-time lows since PR giant Edelm ...
- Court Upholds FCC's Loosening Of Media Cross-Ownership Rules
Digital News Daily, Wendy Davis - Thursday, April 1, 2021
"We conclude that the FCC's 2017 order was reasonable and reasonably explained," Justice Brett Kavanaugh wrote for the court. ...
- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
In-store visits spiked last year as consumers rushed to buy essential goods. Then marketers felt the shift that drove the surge in online shopping. ...
- Are Bad-Actor Stock Manipulators Picking On Media?
TV Watch, Wayne Friedman - Thursday, April 1, 2021
Selecting somewhat under-the-radar players like ViacomCBS and Discovery Inc. has allowed some investors to make -- and lose -- money on these media stocks recently. ...
- Facebook Launches Global Media Agency Review
MAD, Steve McClellan - Tuesday, March 30, 2021
The social media giant spends an estimated $700 million on measured media annually. GroupM's Mindshare is the primary incumbent. ...
- Former Havas Media Chief Kinsella Joins Board Of Programmatic Startup
MediaDailyNews, Joe Mandese - Wednesday, March 24, 2021
London-based Fenestra bills itself as an independent, "enterprise-grade" platform providing full transparency for programmatic media trading between advertisers and media suppliers. ...
- Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of Pandemic
MediaDailyNews, Joe Mandese - Thursday, March 25, 2021
In a finding that appears to defy conventional wisdom -- not to mention many other media research studies -- a new Nielsen report finds the amount of time the avera ...
- Verizon Media Deal Expands Addressable DOOH Inventory Reach Across N.A.
Digital News Daily, Karlene Lukovitz - Wednesday, March 24, 2021
The partnership with OOH supply platform Place Exchange gives Verizon Media's DSP users access to the largest OOH and place-based media companies in the U.S. and Canada. ...
- DNA Taps Dobson For New Media Role
People on the Move, Larissa Faw - Tuesday, March 23, 2021
DNA is expanding its media capabilities and naming Wieden + Kennedy veteran Alex Dobson as director of media, a new senior leadership role at the agency. He will oversee ...
- Advertisers More Pessimistic About 2021 Ad Budgets Than Agencies, Suppliers
Research Intelligencer, Joe Mandese - Tuesday, March 23, 2021
Advertisers are generally more negative about their ad budgets than their agency and media supplier counterparts, a global survey of 325 ad and media execs fielded by World Media Gro ...
- How Marketers Can Exploit The Past Year's Turbulence To Optimal Advantage
MAD, John Pain - Friday, March 19, 2021
I believe there are five steps to a successful 2021 for brand media directors and all of them focus on getting things right internally rather than responding with a knee-jer ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 19, 2021
Ad Fontes Media is releasing a premium version of its media-bias chart to help advertisers determine where to buy media based on brand values. The list names hundreds of onli ...
- Mediahub Bulks Up U.S. C-Suite, Elevates Corcoran to CEO
MAD, Steve McClellan - Wednesday, March 17, 2021
The agency has also created new C-level roles including Chief Media Officer (Jade Watts) and Chief Creative Media Officer (Laurel Boyd). ...
- Have More People Become More Awful?
Media Insider, Gord Hotchkiss - Tuesday, March 16, 2021
There seems to be a little more ignorance in the world, a little less compassion, a little more bullying and a lot less courtesy. ...
