- Essence Wins Consolidated Media Account For Deutsche Bank
MAD, Steve McClellan - Tuesday, October 19, 2021
The appointment comes after a formal review that kicked off in the second quarter. Deutsche Bank spent an estimated $20 million on measured media last year according to agency resear ...
- Media Research Vet Gopalakrishnan Moves To iSpot.tv
Television News Daily, Wayne Friedman - Wednesday, October 20, 2021
Veteran media research exec Vijoy Gopalakrishnan has joined iSpot.tv as chief research officer, largely to further the media research company's "currency" initiatives. ...
- GroupM's Essence Expands To France
MAD, Steve McClellan - Monday, October 18, 2021
Essence France, whose clients include Google, will be managed by Guillaume de La Flechere, who will remain CEO of Neo MediaWorld, a digital transformation specialist within Mindshare. ...
- UM Named Media AOR For Storck USA
MAD, Steve McClellan - Friday, October 15, 2021
The client spends close to $10 million annually on measured media in the U.S. according to agency research firm COMvergence, with Werther's Original receiving the largest share of spend, clo ...
- Mediassociates Bolsters Staff, Leadership Team As Client Roster Expands
MAD, Steve McClellan - Thursday, October 14, 2021
The agency has doubled billings in the past year to $200 million by adding clients like Fannie Mae, Ziply Fiber, Strava, Rochester Regional Health, and Midflorida Credit Union. To ke ...
- Mediahub Wins Farfetch Global Comms Planning, Media-Buying Account
Mediapsssst, Richard Whitman - Thursday, October 14, 2021
In a four-way pitch, Mediahub bested the incumbent MediaCom, as well as Hearts & Science and Havas, which bowed out of the competition at an earlier stage. ...
- Omnicom Media Group Wins Chanel Global Media Account
MAD, Steve McClellan - Wednesday, October 13, 2021
OMG unseated long-time incumbent WPP to win the French luxury brand's business. ...
- To Grow Subscriptions, Media Companies Need To Expand Beyond Super Fans
Publishers Daily, Tony Silber - Tuesday, October 12, 2021
Light readers represent the strongest growth path for mature subscription businesses in media companies. ...
- VMLY&R Names Kohl Head Of U.S. Media
MAD, Steve McClellan - Monday, October 11, 2021
Also the agency has added Chrissie Mealy as managing director, paid media, overseeing its flagship Kansas City office. ...
- Distrust In The Media Reaches Alarming Levels
Publishing Insider, Tony Silber - Monday, October 11, 2021
According to a new Gallup poll, just 7% of U.S. adults say they have a great deal of trust in newspapers, television and news reporting, and another 29% say th ...
- Spaeth Joins Wavemaker's C Suite And Will Lead Its Consultancy Hub
MAD, Todd Wasserman - Thursday, October 7, 2021
Kathryn Spaeth, previously with Accenture, will serve as Global Chief Transformation Officer at the GroupM agency. ...
- Ad Execs: Contextual Is King, Again
MediaDailyNews, Joe Mandese - Friday, October 8, 2021
Contextual targeting is projected to be the dominant form of consumer ad targeting within a year, overtaking behavioral targeting tracking people's identities and behaviors via their use of digital med ...
- Dennis Holt's Next New Agency Model: MatrixPoint
MediaDailyNews, Joe Mandese - Wednesday, October 6, 2021
Dennis Holt, and some of the top execs of the independent media services agency he founded -- USIM -- have quietly incubated a new agency model they believe is t ...
- GroupM's Essence Taps PHD's Dinkins For NA President/Head Of Media Role
MAD, Steve McClellan - Monday, October 4, 2021
Traci E. Dinkins will report to Americas CEO Jason Harrison and will oversee all media practices, including planning and activation, across North America for clients like Google, NBCUniversal, Airbnb a ...
- Walsh Named NA CEO Of Havas Media Group
MediaDailyNews, Joe Mandese - Tuesday, October 5, 2021
Walsh, who joined HMG two years ago from Interpublic, fills a role that has been vacant since Colin Kinsella departed in January. ...
- Code Blue: Big Advertisers Depart Ozy Media Over Its Business Model
TV Watch, Wayne Friedman - Tuesday, October 5, 2021
When a TV network/platform is caught in lies and deception, from an overall business operation point of view, it's goodnight and goodbye. ...
- AB InBev Confirms Global Media Review
MAD, Steve McClellan - Thursday, September 30, 2021
The company spends $850 million a year on measured media, according to COMvergence. Over 30% of that spend is digital. ...
- Bayer Consolidates $680 Million Media Account With GroupM's MediaCom
MAD, Steve McClellan - Tuesday, September 28, 2021
MediaCom previously worked with Bayer across 65 markets, and the consolidation adds key markets such as Germany, China and Russia as well as the U.S. pharmaceuticals business to its re ...
- Fallout From 'NYT' Expose Of Ozy Media Has Only Begun
Publishing Insider, Rob Williams - Wednesday, September 29, 2021
Ozy co-founder Samir Rao is said to have impersonated a YouTube executive in a meeting to raise money from investment bank Goldman Sachs. ...
- INMA Launches New Topic Program: The Advertising Initiative
Publishers Daily, Ray Schultz - Friday, September 24, 2021
INMA will offer a newsletter, master classes and video meet-ups on rejuvenating post-pandemic ad sales. ...
- Why Xaxis Is Procuring A Different Kind Of 'Inventory'
RTBlog, Joe Mandese - Monday, September 27, 2021
The kind that may not necessarily go down the elevator at night. Or even up it in the morning. ...
- Alibaba To Sell Stake In State-Owned Broadcaster
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 24, 2021
Mango, which runs a popular video-streaming service, is among Alibaba’s largest state-owned media assets. The ecommerce giant in China bought more than 93 million shares of Mango in December 2020 f ...
- GroupM's Wavemaker Hires Mediabrands' Price As Global Chief Investment Officer
MAD, Steve McClellan - Wednesday, September 22, 2021
Helen Price replaces Keith Tiley who will be retiring at the end of the year. The agency also appointed Shipra Roy to serve as Chief Global People, Inclusion and Cultu ...
- Confronting The Hypocrisy Of Advertising On Instagram And Facebook
Digital News Daily, Barry Lowenthal - Wednesday, September 22, 2021
Can we, in good conscience, continue to recommend platforms that directly and negatively impact the mental health of our youth? Platforms should be responsible for helping users feel better abo ...
- Starcom Is First Half's Global Pitch King
MAD, Steve McClellan - Tuesday, September 21, 2021
That's according to agency tracker COMvergence, which is out with a new "Business Barometer" report detailing media agency new business activity for the first six months of the year. ...
- Stagwell Merges Assembly And ForwardPMX
MAD, Steve McClellan - Wednesday, September 15, 2021
Assembly will be led by current ForwardPMX Global CEO, James Townsend, who is also the Global CEO of Stagwell Media Network. The agency's management team will be a combination ...
- Carat Taps Essence's Chapman For U.K. CEO Role
MAD, Steve McClellan - Friday, September 10, 2021
Chapman's appointment comes just days after word that Dentsu's CEO for the U.K. and Ireland Euan Jarvie is departing to take the role of CEO at data analytics and mark ...
- Former CBS Interactive Chief And Tinder CEO Takes Helm At Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, September 12, 2021
Jim Lanzone returns to media as Yahoo's CEO in an effort to jump-start the company's growth and explore strategic opportunities for the legacy internet player. ...
- Being There, Sort Of
RTBlog, Joe Mandese - Saturday, September 11, 2021
9/11 was the last event of that magnitude to play out mostly in my mind via snippets of analog media. ...
- Unilever Completes $4 Billion Media Agency Review
MAD, Steve McClellan - Thursday, September 9, 2021
The single biggest piece of business goes to incumbent WPP, with Omnicom Media Group, Interpublic and Havas Media also winning multiple-market assignments. ...
