- GroupM Exits Facebook Global Media Review
MAD, Steve McClellan - Friday, July 23, 2021
The review was launched in March shortly after the appointment of a new CMO at the client - Alex Schultz, who replaced Antonio Lucio. ...
- You & Mr. Jones Media Taps Hearts & Science, MightyHive Vets for Senior Roles
MAD, Steve McClellan - Thursday, July 22, 2021
New York-based Jess Nachtigall is joining the unit as associate partner. San Francisco Bay-based Rachel Adams joins as director, media services. ...
- GroupM Unfriends Facebook Review
MediaDailyNews, Joe Mandese - Friday, July 23, 2021
Onerous risk and liability of terms cited. ...
- OMD Is The Global Billings Leader For No-Growth 2020
MAD, Amy Corr - Wednesday, July 21, 2021
That's according to the latest COMvergence global billings rankings report which found billings fell 7.3% in 2020. ...
- Authentic Intelligence: A Conversation With Glasswing's Sarah Fay
MediaDailyNews, Joe Mandese - Tuesday, July 20, 2021
Sarah Fay explains what her friends and former Madison Avenue colleagues and clients might most want to know about from her new perspective. ...
- Media Veteran Paquette To Lead New Content, Insights Unit At SmithGeiger
MAD, Amy Corr - Friday, July 16, 2021
The new practice, AccelerateSG, will serve as a dedicated division for brand, content, and creative insights, addressing emerging trends in television broadcasting and other media. ...
- Group Black Supports Investment In Media Diversity
Publishing Insider, Rob Williams - Tuesday, July 13, 2021
The organization lined up WPP's GroupM with a goal of allocating $75 million to Black-owned media and creators. ...
- AB InBev Unit Partner In International In-Store Media Network
Mediapsssst, Richard Whitman - Monday, July 12, 2021
The other partners in the Latin America venture include retail analytics and software firm VSBLTY Groupe Technologies and retail consultant Retailigent. ...
- Empower Promotes Locker To Lead Chicago Office
MAD, Steve McClellan - Tuesday, July 6, 2021
Emily Locker has been with the agency for a total of a decade, returning in 2018 to lead the agency's Ashley HomeStore media account while embedded in the client's offi ...
- Kantar Fills CEO Slot, Goes Outside The Industry
MediaDailyNews, Joe Mandese - Thursday, July 1, 2021
Marketing and media research giant Kantar has reached outside the industry for a new CEO, naming Chris Jansen to fill the spot, which has been vacant since Alexis Nasard stepp ...
- Russia's Fight Against Independent Media
Around the Net In Publishing, Ray Schultz - Tuesday, June 29, 2021
Russia is using a variety of authoritarian tactics to silence independent media. But publishers have found ways of resisting such attacks in Russia and elsewhere. ...
- Integral Ad Science Set To Debut On NASDAQ As More Media Companies File To Go Public
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 29, 2021
Outbrain and System1 execs reached separate deals to take the companies through an IPO, following several others including Innovid, BuzzFeed, and Integral Ad Science (IAS). ...
- Google's Kantak Vows To Improve Automation, Develop Lift As Performance Metric
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 30, 2021
Darshan Kantak, VP product management for Google Ads and Search, has a passion for search ad automation and is determined to make lift measurement as a performance metric work f ...
- ARF Syndicated Study Is A First, And According To Research Chief, May Not Be Its Last
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2021
The ARF Monday unveiled its first commercial research product, an annual syndicated study benchmarking how Americans share digital devices and accounts, and it is considering launching others as long ...
- Rossi Tapped For New Publicis Groupe Media Role
Mediapsssst, Richard Whitman - Monday, June 28, 2021
Most media accounts serviced outside of Publicis Media within the broader Groupe will now report to Lou Rossi. Those accounts are at the Groupe's digital and creative agencies and sele ...
- DOJ Arrests, Charges First Person With Assault On News Media On Jan. 6
Publishers Daily, Ray Schultz - Friday, June 25, 2021
Shane Allen Woods knocked a cameraman to the ground and assaulted a member of law enforcement, prosecutors allege. ...
- Why COVID Was The Real 'Disruption' Winner Of The Lions Festival
RTBlog, Joe Mandese - Monday, June 28, 2021
After spending last week covering the Cannes Lions awards, I can tell you one of the festival's biggest winners went unannounced: the COVID-19 pandemic. ...
- ENGINE Media Exchange Releases Tool To Visualize Log-Level Data
Inside Performance, Laurie Sullivan - Friday, June 25, 2021
The company built a state-of-the-art infrastructure and visualization tool showing actionable data and filters that give marketers the insights to help them understand the efficiency of their media buys--bids a ...
- NY Hearts UM, Names It Agency Of Record
MediaDailyNews, Joe Mandese - Thursday, June 24, 2021
IPG Mediabrands' UM unit has been named the media agency of record for NYC & Company, New York City's official marketing and tourism organization. Billings were not disclosed, but t ...
- Horizon Media's New HIT Squad
Mediapsssst, Richard Whitman - Thursday, June 24, 2021
The Human Intelligence Team, led by Steve Grant, will use insights about why people make the decisions they do to create new models and tools to help clients grow the ...
- Dentsu Taps Canada's Lemaitre As Global Commerce Director-Media
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
Dentsu International has named Damien Lemaitre global commerce director-media, a new position giving him responsibility for developing "enhanced solutions" for clients from Dentsu's network of global media agencies, including Cara ...
- PHD Named 'Media Network Of The Festival' At Cannes Lions
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
Omnicom's PHD unit was named the "media network of the festival" at this year's Cannes Lions awards. The distinction, which is based on a cumulative points system derived from t ...
- ID Comms Taps Potter For Senior Role At Its Media Auditing Practice
MAD, Steve McClellan - Friday, June 18, 2021
Victoria Potter has joined as Global Assurance Director and will report to PJ Leary, CEO of ID Comms Assurance. ...
- GroupM: Top 25 Media Suppliers Now Control Two-Thirds Of All Ad Spending
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
While Google and Facebook remain the world's biggest advertising behemoths, four of China's media companies now rank among the world's top 10, including TikTok owner Bytedance, which barely even exist ...
- Spark Foundry Named Fox's Media Agency: No, Not THAT Fox
MediaDailyNews, Joe Mandese - Thursday, June 17, 2021
The U.K. offices of Publicis Media's Spark Foundry have been named the media-planning and buying agency in the U.K. for Fox's sweets, a century-old British confectionary brand owned by Val ...
- Publicis Groupe Wins American Family Insurance, The General Media Account
Mediapsssst, Richard Whitman - Saturday, June 12, 2021
The holding company has formed a custom unit to handle the assignment that will be led by Chicago-based performance marketing agency Performics and which will service all digital and tradition ...
- Big Week For Media Reviews As Chanel, Bayer Issue RFPs
Mediapsssst, Richard Whitman - Wednesday, June 9, 2021
The activity could be a sign that clients are shaking off any reluctance to review their media accounts now that the world is cautiously returning to normalcy. ...
- Outages Hit Numerous Publishing Sites, Fastly Says Problem Is Solved
Publishers Daily, Ray Schultz - Tuesday, June 8, 2021
'The New York Times' and CNN are among the media sites hit. Also affected were Google, Amazon and Shopify. ...
- Climbing Out Of An Audience Liability Hole
Television News Daily, Lisa Niemeyer - Wednesday, June 9, 2021
Restitution or recovery of audience liabilities is coming in many forms beyond linear TV impressions. Here are some caveats and examples. ...
- ANA Launches ESG Brand Index
MAD, Steve McClellan - Monday, June 7, 2021
The index ranks national brands according to their environmental, social and governance impact and was developed in partnership with consumer research firm Swayable. ...
