- Grist Taps Christian Skotte To Lead Innovation, Growth
Publishers Daily, Melynda Fuller - Friday, May 22, 2020
Skotte will also develop new ways for the environmental media organization to evolve its business model. ...
- 95-Year-Old FIPP World Media Congress Goes Digital in 2020
Publishers Daily, Melynda Fuller - Thursday, May 21, 2020
The now month-long event incorporates three content channels and an online meetings platform. ...
- Verizon Media Shifts Event To Digital, Sees Highest Engagement
Publishers Daily, Sara Guaglione - Thursday, May 21, 2020
The event serves as a first-look for employees at new products and services launching at the company. It's usually held across five Verizon Media campuses. ...
- Trump Wants Appeals Court To Intervene In First Amendment Fight With PEN America
Digital News Daily, Wendy Davis - Tuesday, May 19, 2020
The White House is seeking to immediately appeal a recent district court decision allowing PEN America to proceed with claims that President Donald Trump violated the First Amendment by retaliating ...
- Initiative Kisses Revlon Goodbye, There's A RedHouse Over Yonder
Mediapsssst, Richard Whitman - Friday, May 15, 2020
Revlon established in-house agency The Red House a couple of years ago and reported total ad expenses of $507 million for 2018. The company is on a mission to cut ...
- Publicis Groupe Wins Sephora NA Assignment
MAD, Larissa Faw - Thursday, May 14, 2020
The $250 million assignment was previously handled by Dentsu Aegis Network. The new partnership will be led by Digitas. Epsilon is also part of the Groupe team on the acco ...
- Publisher Bailouts Likely Will Face Political Opposition
Publishing Insider, Rob Williams - Friday, May 15, 2020
It's too early to tell whether these pleas will have any effect, considering how unsympathetic many people are to the plight of the news media. ...
- MediaCom Wins Duracell's Global Media Account
MAD, Steve McClellan - Wednesday, May 13, 2020
The award, effective July 1, came after a formal review that began last November. The incumbent was Publicis Groupe's Starcom. ...
- 'A Fear of Not Working, And a Fear of Working': Indeed.com's Singular Perspective On A Singular Crisis
Brand Insider, Steve Smith - Wednesday, May 13, 2020
The largest job search engine comes at the COVID-19 crisis from several unique perspectives. As Indeed CMO Paul D'Arcy told us hours after the release of the historically tragic jobs ...
- Global CEO Switch At GroupM Agency MediaCom
MAD, Steve McClellan - Monday, May 11, 2020
A 38-year veteran of the agency and CEO for the last 12 years, Stephen Allan will be succeeded by longtime colleague Nick Lawson who officially takes over on Jul ...
- White House Or Media: Americans Split Politically On Source Of 'Infodemic'
Marketing Politics Weekly, Joe Mandese - Monday, May 11, 2020
Nearly half of Americans believe the White House is the No. 1 source of false and/or misleading information about the COVID-19 pandemic in the U.S., while a third think it's ...
- Maryland Governor Vetoes Digital Ad Tax
Digital News Daily, Wendy Davis - Thursday, May 7, 2020
"With our state in the midst of a global pandemic and economic crash, and just beginning on our road to recovery, it would be unconscionable to raise taxes and fees ...
- Axel Springer Merges eMarketer, Business Insider Intelligence To Form 'Insider Intelligence'
MediaDailyNews, Joe Mandese - Wednesday, May 6, 2020
eMarketer, founded in 1996 and acquired by German publishing company Axel Springer in 2016, is being merged with Business Insider Intelligence, a research and reports division launched in 2015 by ...
- Asking Google To Pay For News Is A Perilous Idea
Publishing Insider, Rob Williams - Wednesday, May 6, 2020
News outlets should be wary of any scheme that makes them financially dependent on the company. ...
- Clorox Consolidates $500 Million Media Business With OMD
MAD, Steve McClellan - Monday, May 4, 2020
With the consolidation, the bulk of the digital media account will shift from WPP's AKQA to OMD, which has handled the company's traditional media assignment since OMD was formed 18 ...
- Media's Mea Culpa Moment
Media Insider, Gord Hotchkiss - Tuesday, May 5, 2020
Because of COVID-19, media outlets should all be focused on the same story. But right now it's still "us" versus "them." ...
- Mindshare Finds Americans Plan To Spend Less Time With Media After Pandemic
MediaDailyNews, Joe Mandese - Monday, May 4, 2020
Two months into the COVID-19 pandemic, more Americans say after the crisis is over they plan to spend less time with media. That's one of the findings from the eighth ...
- Take It To The Bank: Publicis Guarantees Outcomes Under New 'Pact'
MAD, Larissa Faw - Thursday, April 30, 2020
"The plan has always been to create data-led packages using AI technology, to guarantee outcomes," says Arthur Sadoun, Publicis Groupe Chairman and CEO. The new program for midsized clients will ...
- Pixalate Earns MRC Accreditation for Multiple CTV/OTT, SSAI Metrics
Digital News Daily, Karlene Lukovitz - Monday, April 27, 2020
Ad-fraud prevention company Pixalate has added three new accreditations from the Media Rating Council. ...
- March Mayhem: Email Volume And KPIs Were All Over The Lot
Email Insider, Ray Schultz - Tuesday, April 28, 2020
The retail and travel fields saw declines in March email volume following the usual dips from January to February, Cheetah Digital reports. ...
- Havas Media Study Finds Millennials 'Embracing' Radio, Print Because Of COVID-19
MediaDailyNews, Joe Mandese - Monday, April 27, 2020
Certain legacy media -- radio, newspapers and magazines -- are seeing increased usage, especially among younger demographics, a new report from Havas Media finds, which draws heavily on a survey ...
- Brand Intimacy Is Key As COVID-19 Impacts Media And Entertainment
MediaDailyNews, Mario Natarelli - Friday, April 24, 2020
Brand Intimacy is even more important today as brands must adjust their roles and relevance during these challenging times. ...
- Reading Between The Lines: The Problem With The Metaphor 'Re-Open The Country'
Marketing Politics Weekly, James Forr - Thursday, April 23, 2020
Better metaphors might be "warming up" or "restoring" the economy, which imply a gradual restart, or "rehabilitating" or "healing" the economy, which also suggest a longer process and contain subtle ...
- Lockdown Micro-Influencers: Digital Marketing's Hot New Trend
London Blog, Sean Hargrave - Wednesday, April 22, 2020
Micro influencers were already growing in importance, but in lockdown they are a new hot trend, Warc research identifies. ...
- To Help Ad Industry 'Step Up,' ANA Takes Down Members-Only Wall To Exclusive Content
MediaDailyNews, Joe Mandese - Tuesday, April 21, 2020
To help the entire advertising and media community through the pandemic and economic crises, the Association of National Advertisers has opened much of its exclusive member content and tools to ...
- Searches For 'Virtual' Skyrocket As Online Media Takes On Virtual Reality
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 22, 2020
The keyword "virtual" related to Mother's Day queries appeared for the first time this year on March 22, according to Microsoft Advertising. Queries were related to experiences such as baby ...
- Streaming, Live News Top Media Consumption During Pandemic
Research Intelligencer, Rob Williams - Wednesday, April 22, 2020
Almost half of respondents said they planned to watch more movies and shows, making it the most popular form of media consumption. ...
- The RFP Plateau: Ad And PR Providers See Declines During COVID-19 Crisis
Email Insider, Ray Schultz - Monday, April 20, 2020
A third of all proposal teams report a falloff in RFP volume, Loopio reports. ...
- This Week's IPG 'Floor 9' COVID-19 Podcast: CVS' Norman de Greve; Quicken's Casey Hurbis
MediaDailyNews, Joe Mandese - Friday, April 17, 2020
In the fourth edition of a special COVID-19 series, IPG Media Lab's "Floor 9" talks with CVS Health CMO Norman de Greve and Quicken Loans CMO Casey Hurbis about how ...
- Michigan Should Revoke Restrictions On Ads By Big-Box Retailers, Industry Argues
PolicyBlog, Wendy Davis - Thursday, April 16, 2020
Six ad industry groups, including the IAB and 4As, are now asking Michigan's governor to revoke a ban on certain types of ads. ...
