- Frank Vella Named As CEO Of Constant Contact
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
Frank Vella has been named CEO and Michael Pellegrino is joining the digital marketing firm as CFO. ...
- Google My Business, Local SEO Guide Is Not In Kansas
Inside Performance, Laurie Sullivan - Wednesday, April 14, 2021
Local SEO Guide, an SEO agency, was never located in Kansas, but Google My Business believes the Pleasanton, CA company has been located in Fawn Creek Township, KS, since 2 ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
tvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buying and attribution system geared toward digital marketers that value performance media. ...
- The Fourth-Party Cookie - How It Looks And Acts
Inside Performance, Laurie Sullivan - Friday, April 2, 2021
Cookie-fatigued advertisers who are thinking too much about Google's Cohorts might get a chuckle from this one. ...
- The Mobile-First Mindset And Creating New Search Marketing Experiences
Search & Performance Marketing Daily, Jim Yu - Thursday, April 1, 2021
The mobile-first mantra has taken over where mobile-friendly left off. What does this mean for marketers? ...
- 6 Tips For Elevating Your SEO Game In 2021
Marketing Insider, Jason Hennessey - Tuesday, March 30, 2021
For one, design for a mobile-first world, since over 60% of U.S. search traffic is now mobile. ...
- Microsoft Advertising To 'Augment' Global Product Release Cycles
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 25, 2021
Microsoft, which historically first released products in the U.S., told search marketers this week it plans to "augment" its development cycles to be more inclusive of those outside the ...
- Pinterest's 'Travel Personas' -- How Do Searches Add Up?
Inside Performance, Laurie Sullivan - Tuesday, March 23, 2021
Pinterest grouped travel-related searches into eight unique "travel personas" to help marketers better understand their key audience. ...
- Google Stops More Than Half The Clicks
Inside Performance, Laurie Sullivan - Monday, March 22, 2021
Some 64.82% of Google searches in 2020 ended without the searcher clicking through to a web site on mobile and desktop -- up from 50% in June 2019, according ...
- Wikipedia Wants Tech To Pay Up For Content
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 19, 2021
The Wikimedia Foundation earlier this week announced the launch of a commercial product that would allow it to license its content to the large tech companies curating its content a ...
- As Google Makes Core Vital Changes, Which Industries Are Most Prepared?
Inside Performance, Laurie Sullivan - Friday, March 19, 2021
Google is reportedly set to roll out mobile-first indexing and changes to its page experience in May. BrightEdge research reveals which industries may see a boost in ranking and whi ...
- 2021 Will Be Unpredictable, But It Doesn't Have To Be Unplanned
Search & Performance Marketing Daily, Jason Hartley - Tuesday, March 2, 2021
2020 taught us how to make agile, data-powered decisions, with insight into making a plan that is durable regardless of what happens. One of the positive lessons we can ta ...
- The Role Of SEO In The Modern-Day Marketing Stack
Search & Performance Marketing Daily, Jim Yu - Thursday, February 25, 2021
Every piece of content, every function designed for the user experience and every element of a website should be evaluated through an SEO lens, to ensure that decisions made arou ...
- COVID Forces Marketers To Rethink Business Models
Inside Performance, Laurie Sullivan - Tuesday, February 23, 2021
Many family-owned restaurants in California transitioned to takeout, with a greater reliance on technology, search engines, website ordering, and sidewalk dining to survive the pandemic. The setup could become perman ...
- Why Target, Home Depot Saw Biggest Gains In Google Search Visibility During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
In Searchmetrics' ranking, fashion and apparel brands were among the losers. ...
- Moz Hires Expert In Quantitative, Data-Driven Approach
Inside Performance, Laurie Sullivan - Tuesday, February 16, 2021
Tom Capper is known as a thought leader with a penchant for challenging industry norms and developing unique SEO strategies and tactics. ...
- Search Engine Ekoru Sees 500% Spike In Traffic After Google Threatens To Pull Out From Australia
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2021
Microsoft's push to fill in after Google threatened to pull out of Australia should remind marketers there are other ways consumers want to search and find products and services onlin ...
- Moz Launches Technical Certification Class Series
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 2, 2021
Moz on Tuesday announced a Technical SEO Certification Series from Moz Academy, an approach to learning technical SEO. The five-part curriculum, with three hours of content. focuses on marketers seeking ...
- What Google Learns When Searchers Don't Click
Inside Performance, Laurie Sullivan - Tuesday, February 2, 2021
A typically positive search feature for a Google searcher may be good for Google as it brings people to the search engine, but it's not always helpful for the br ...
- Microsoft Advertising Quietly Introduces Multimedia Ad Unit In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2021
Images, text and graphic design are known to appeal to broader audiences through SEO, keyword research, and strategic link building. ...
- How Change Has Become The New Digital Normal
Search & Performance Marketing Daily, Jim Yu - Thursday, January 28, 2021
As personal and professional lines blurred and continuously shifted throughout the COVID-19 pandemic, the behaviors and expectations of consumers evolved. ...
- Google Starting To Meet Consumer Demand For Organic Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
"We've now seen a few quarters straight where organic click traffic rose, between 20% and 30%, year-on-year," said Matthew Mierzejewski, SVP of Merkle's Search and Performance Marketing Lab. "I thi ...
- SMBs Shun CRMs: They Don't Use Them With Email Marketing
Email Insider, Ray Schultz - Tuesday, January 19, 2021
Almost two-thirds of small businesses fail to employ a CRM or other automated system, Visual Objects reports. ...
- Instinct Vs. Data -- What Marketers Choose To Use
Inside Performance, Laurie Sullivan - Tuesday, January 19, 2021
The most interesting part of a study from Sidecar not shared Monday in "Search & Performance Marketing Daily" is the extent to which marketers rely on data vs. instinct ...
- What Skills Marketers Say They Want In 2021 -- And Why
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Although 86% of marketers say they feel adequately trained and skilled, nearly all report they want a new skill to advance their careers, a study by Sidecar shows. The mo ...
- Peppermonkey Offers Digital Tools To HVAC Firms
Email Marketing Daily, Ray Schultz - Wednesday, December 30, 2020
The services include email and website design, and search engine optimization (SEO). ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud Increases
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
CHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,000 monthly or more bringing in new online shoppers in 2020. Here's what they found. ...
- Web Sites Prove Important Tool For Small Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 24, 2020
Prior to the pandemic, one in four business owners without a website thought they did not need one. One in five consumers said they were more likely to buy fr ...
- Inside LinkedIn's Big Strategy -- Bigger Than Product Pages
Inside Performance, Laurie Sullivan - Tuesday, December 15, 2020
LinkedIn's aspirations are much greater than being a passive platform for companies to connect with people. The vision will see the company transform into a digital storefront for B2B produ ...
- Search, Business Intelligence And AI: The 2021 Marketing Trifecta
Search & Performance Marketing Daily, Jim Yu - Tuesday, December 15, 2020
Companies that make decisions based on data are 58% more likely to beat their revenue goals, research suggests. Yet most companies now struggle to align their strategies with new custom ...
