- AppsFlyer SKAdNetwork Ranks Performance After Apple's ATT Launch
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 21, 2021
Marketing measurement and experience platform AppsFlyer released a Performance Index ranking the top media sources in mobile advertising. The company pioneered a SKAdNetwork ranking after Apple's ATT framework this y ...
- Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO
Search & Performance Marketing Daily, Jim Yu - Wednesday, October 20, 2021
A comprehensive SEO strategy accounts for considerations from macro-level, industry-wide trends to the most micro-level elements of keyword usage, text formatting, or page mark-up. Achieving a balance and knowing precise ...
- Google Builds Support For High-Tech Next-Gen Digital Newsrooms
Inside Performance, Laurie Sullivan - Tuesday, October 5, 2021
Organizations using the News Revenue Engine will own their data and can transfer it to other services. But will Google help these publishers with SEO and integrate its ad platfor ...
- Google Brings MUM To Search, Lens, Query Results In New Features
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Google today announced new applications for its Multitask Unified Model technology, including multimodal search with Google Lens, Related topics in videos, and new search result features during its virtual Sear ...
- Microsoft GM Steve Sirich To Leave Company
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Steve Sirich, Microsoft general manager, will formally announce his last day on Thursday to pursue his passion for philanthropy. Sirich is not the only major ad exec to leave Microso ...
- Nearly 62% Of Consumers Still Blame Poor Onsite Search For 'Bounce,' Abandonment
Inside Performance, Laurie Sullivan - Wednesday, September 29, 2021
Product discovery is the biggest ecommerce problem brands may not know they have. Difficulty finding products on a retailer's site is one of the top reasons for abandoning the sear ...
- Search And The CMO: How To Elevate And Evangelize SEO Success
Search & Performance Marketing Daily, Jim Yu - Tuesday, September 28, 2021
The ability to appear and be found in search became critical as entire sectors moved to digital nearly overnight. Moreover, search insights gave us a near real-time view into t ...
- Elm Street Technology Acquires OutboundEngine To Serve Real Estate Industry
Email Marketing Daily, Ray Schultz - Monday, September 27, 2021
Elm Street's Elevate helps companies conduct email, web, text and SEO campaigns, the company says. ...
- Google Chooses Similarweb Data To Get SMBs Ready To Cross Borders
Inside Performance, Laurie Sullivan - Monday, September 27, 2021
The free Market Finder platform helps SMBs expand internationally by identifying opportunities to export goods and services, diagnosing a business and evaluating how it's set up for opportunities to expa ...
- Google Said To Be Seeking Search Deals With TikTok, Instagram
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 24, 2021
Google execs are negotiating with their counterparts at ByteDance and Facebook to get data needed to index and rank videos on TikTok and Instagram, respectively, in search results, according ...
- What's Behind Neeva's Search Engine Integration With Vivaldi
Inside Performance, Laurie Sullivan - Thursday, September 16, 2021
Is there any opportunity for brands in a subscription-based search engine? The answer is pretty clear -- only if there is a sponsorship offering. ...
- Holiday Performance, Campaign Strategies Rely On Supply
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
This year's holiday shopping season will look different as marketers rely on performance marketing and supply and demand plays a key role in campaign strategies. ...
- Google Enforces Unique Product Identifiers On Free Merchant Listings
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 14, 2021
Unique product identifiers include Global Trade Item and Manufacturer Part numbers and brand names in the product listings brands add to Google Merchant Center. ...
- Yext Builds Find-A-Doc Search Engine -- Why It Is Valuable For Patients, Healthcare Organizations
Inside Performance, Laurie Sullivan - Tuesday, September 14, 2021
Find-A-Doc helps people find the right provider for their needs on a healthcare organization's website using natural-language processing to fully understand the patient's query and return the doctors that mat ...
- Google Report Adds Historical Data For Queries Driving Impressions Without Clicks
Inside Performance, Laurie Sullivan - Friday, September 10, 2021
For consumers, deciding what risks to take as they write recommendations, shop and share information online will rely heavily on the practices companies like Google put in place to prote ...
- SEO By The Numbers, What B2B Tech And SaaS Marketers Think
Inside Performance, Laurie Sullivan - Thursday, September 9, 2021
B2B tech marketing community FINITE released research in partnership with B2B digital marketing agency 93x, exploring how B2B marketers at tech and SaaS companies invest in SEO. ...
- Microsoft Speeds Indexing, Makes Bing Content Submission API Available To All
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 3, 2021
The idea is to use fewer lines of code to index content on web pages or page updates, and have them serve up faster in search-query results. ...
- Email's Clean Sweep: Channel Scores Best On ROI And Acquisition In B2C Marketing
Email Insider, Ray Schultz - Wednesday, September 1, 2021
Email also comes in first in boosting immediate revenue. But it's not as easy to measure as SBM, Spot Trender reports. ...
- Amazon Advertising Spurs Growth Of Dedicated Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
Selling successfully on Amazon can become complicated, so after years of selling on the marketplace, Canopy Management CEO Brian Burt set out to develop a program to help others. ...
- Tesla Found To Invest In Organic, Paid Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
Tesla doesn't typically invest in paid social media advertising, but apparently it does through organic content across Facebook, Instagram, YouTube, Twitter, and LinkedIn. ...
- As Delta Variant Impacts Marketing Strategy, Change Your Creative Approach
Search & Performance Marketing Daily, Lucas Piazza - Thursday, August 26, 2021
The rise of the Delta variant has thrown a wet blanket on many marketing organizations' post-COVID "new normal" re-opening strategies. ...
- Secrets Behind Local Organic Search Traffic
Inside Performance, Laurie Sullivan - Wednesday, August 25, 2021
Data from Milestone research shows local is the second-largest channel behind organic search. The two organic channels combined dominate the traffic at 69%, in page views, and channel revenue contribut ...
- Knowing Why, Where, And How To Turn Search Rank To Revenue
Search & Performance Marketing Daily, Jim Yu - Wednesday, August 25, 2021
SEO is not one size fits all. What works for one keyword group may not work for another. Here's why. ...
- Google Made 4,500 Improvements In 2020
Inside Performance, Laurie Sullivan - Tuesday, August 24, 2021
Google may be on a mission to make the world's information open and accessible, but it also has been pushing for transparency. Here's why Google wants you to know h ...
- Marketers Confused About Performance Marketing Vs. Growth Marketing
Inside Performance, Laurie Sullivan - Monday, August 23, 2021
To succeed today, 3Q Digital believes more marketers must rely on growth marketing. To determine how marketers think, the agency surveyed marketing leaders in the retail, technology/Software-as-a Service, financial service ...
- 74% Of Consumers Expect A Hybrid Customer Buying Experience, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 19, 2021
The report by Uberall and MomentFeed finds that consumers want a hybrid purchase strategy, such as buying online and picking up in a local store. ...
- Pinterest Digs Into Computer Vision To Launch Diversity-Driven Search Tool
Inside Performance, Laurie Sullivan - Wednesday, August 18, 2021
The search feature launches with the campaign, See Yourself. Pinterest scheduled the campaign to run across Twitter, Instagram, Facebook, and YouTube. The idea is to highlight the ways Pinterest use ...
- Gen Z Organic Chatter, Snapchat Can Now Track Trending Topics
Inside Performance, Laurie Sullivan - Tuesday, August 17, 2021
Snapchat now gives marketers a glimpse into organic trending topics such as keywords and moments most relevant to its users through chatter. Users typically range between 13 and 24 yea ...
- BrightEdge Creates Next-Gen SEO Engine To Meet Demands Of Each Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
BrightEdge on Wednesday announced the release of a new engine, a suite of products aimed at changing the way marketers look at SEO, according to the industry -- especially ...
- How To Use Google Sheets To Scrape Web, Build Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 4, 2021
Marketers lacking the tools to scrape the web or knowledge to code using something like Python may need to resort to the tedious job of manually copying and pasting possib ...
