- Microsoft Makes Webmaster Guidelines Transparent, Reveals Insights To Rank In Search
Inside Performance, Laurie Sullivan - Thursday, July 2, 2020
Microsoft has revised and relaunched its Webmaster guidelines, after years of SEOs seeking clarity and guidance on Bing's guidelines -- particularly ranking signals. ...
- Search Marketers Focusing More On Conversion And Revenue, Less On Ranking
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 16, 2020
About 10% more marketers are paying for higher visibility on Google this year vs. last. They're paying for Google Ads, Local Service Ads, and other programs, according to data released ...
- Search Engines Fail To Catch Malware On Infected Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 12, 2020
An increasing online presence by businesses is driving up the number of cyber attacks worldwide. Website attacks rose 52% so far in 2020, accounting for about 94 attacks daily and ...
- Language Influences Search Behavior Among Hispanic, Asian Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 10, 2020
The key is to use 80% non-brand terms vs. 20% brand terms and include as many keywords as possible, including bilingual terms, according to findings from ThinkNow and 9thWonder. ...
- IAB Tech Labs Releases Standard For Deleting Data Requests
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 5, 2020
Publishers and brands now have access to a standard developed by The IAB Tech Lab that automates the ability to receive content deletion notices. The Data Deletion Request Handling specification ...
- Adobe, Yext Partner To Increase Search Knowledge
Inside Performance, Laurie Sullivan - Thursday, June 4, 2020
Yext recently became the first search technology partner to join the Adobe Exchange program as a premiere partner. This partnership brings Yext Answers to more businesses and organizations worldwide. ...
- SEO Expert Jumps From Vivid Seats To CouponCabin
Inside Performance, Laurie Sullivan - Friday, May 29, 2020
Bryson Meunier this week became SEO director for the local coupon site, which offers cash back and codes to save money at online checkout, after working at Vivid Seats, which ...
- Why Google Organic Traffic To Websites Continues To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Searchmetrics attributes the high rate of no-click activity to searchers not finding what they look for, or search engine results page features such as Featured Snippets, Direct Answers, Knowledge Panels, ...
- Email Is Top Channel Choice During Lockdown For UK Brands, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, May 27, 2020
Brands are taking a cautious approach, with only 11% of digital marketers saying they prefer to use all channels. Email is the leading channel, followed by SEO and paid search, ...
- Look To User Reviews To Uncover Search Marketing Opportunities
Search & Performance Marketing Daily, Alon Gehlber - Friday, May 22, 2020
Marketers worldwide have altered their ad and marketing plans to address changes in mobility, shopping, and consumption brought on by COVID-19. ...
- Consumers Having More Emotional Experiences With Brands Due To COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 22, 2020
Consumers are having more emotional experiences with brands as they search for products and services. Safety, social distancing and avoiding contact are priorities, making online research important. ...
- Google Backlink Penalties -- The Way Back
Inside Performance, Laurie Sullivan - Tuesday, May 19, 2020
A combination of manipulative behaviors often triggers penalties on Google Search, but combinations or lists of issues that could prompt a penalty are not always obvious, which makes it difficult ...
- D2C Brands Drive The Highest Traffic To Their Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
D2C companies Thrive Market and Daily Harvest saw an increase in paid-search traffic largely thanks to bidding on keywords like "grocery delivery." ...
- Apprehensions, Anticipations Post Covid-19 Stay-At-Home Orders Surface In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
While COVID-19 shelter-in-place orders have impacted all industries in the past few months, the search term "Coronavirus exit phase" continues to rise, up 232% by May 15, according to recent ...
- Google Search Completes May Core Update, Some See Challenges Ahead
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
Google announced Monday on Twitter it completed rolling out the May 2020 Core Update that developers began implementing earlier this month. Pete Meyers, a marketing scientist at Moz, analyzed the ...
- Why Email, Content And SEO Work Better Together
Around the Net in Email, Ray Schultz - Friday, May 15, 2020
Ecommerce retailers can drive sales by engaging customer email marketing, content marketing and SEO. Here is an advisory on how to use the three channels together. ...
- Live Video Captioning Will Change Google Search Optimization
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 14, 2020
YouTube and Rev.com have partnered to make captions more readily available to YouTube creators. This could drive more traffic to websites, and more clicks to other content and landing pages. ...
- Google Plays Hardball With Payment Terms
Inside Performance, Laurie Sullivan - Thursday, May 7, 2020
It appears that the lower the cost per click falls on keyword terms in Google Ads, the stricter Google becomes with payment terms. Marketers may find themselves in a b ...
- Yelp Search Filter Identifies Local Businesses With Virtual Offerings
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 4, 2020
The home page will now surface customers' questions, and businesses now have the ability to answer them with one click. The updates include Recommendation Cards, Tips, Content Feed and a ...
- Conductor $1M COVID-19 Relief Grant Kicks Off
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 5, 2020
Conductor plans to expand its grant program to businesses helping to stop the spread of COVID-19. Beginning today, grants become available to nonprofit and for-profit enterprises to help them boost ...
- Web Hosting Firm Aims To Boost SEO, Email Deliverability With 'Co-Cloud' Service
Email Marketing Daily, Ray Schultz - Monday, May 4, 2020
Verpex works with several cloud data centers including AWS, Google Cloud and Digital Ocean. ...
- Businesses Can Manage, Update Online Directories For Free As States Reopen
Inside Performance, Laurie Sullivan - Wednesday, April 29, 2020
Uberall has released a free service that brings real-time location data and listings management to business owners across directories and local search platforms such as Google, Apple Maps, Facebook, and ...
- 'The Guardian' Is Winning At COVID-19 On Google -- A Shame There's No Prize
London Blog, Sean Hargrave - Tuesday, April 28, 2020
It's the ultimate pyrrhic victory. It's leading in Google searches, but advertisers are blocking COVID-19 stories. ...
- 'The Guardian' Leads On COVID-19 SEO
Around the Net In MAD London, Sean Hargrave - Monday, April 27, 2020
Figures from Searchmetrics show that "The Guardian" is winning the SEO battle for COVID-19, appearing at the top of general and news searches ahead of the "BBC" and "The Telegraph," ...
- Google Vs Publishers -- It's A Copyright Puzzle
London Blog, Sean Hargrave - Friday, April 17, 2020
Google will now need to pay, to take a line from French publishers -- but don't media companies want free traffic? ...
- Stimulus Checks Stimulating Ecommerce, Per Search Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 16, 2020
Several search agencies have begun to see an increase in ecommerce -- some more than others. ...
- White House Works With Online Collaborative Community To Improve Visibility Of COVID-19 Information
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 15, 2020
Organizations can add standard tags to website codes, making COVID-19 content easier for web crawlers to find and serve in query results. ...
- Secrets That Make SEO Work Best
Inside Performance, Laurie Sullivan - Monday, April 13, 2020
For small businesses looking to cut costs due to COVID-19, SEO is an affordable strategy to improve online visibility and traffic, yet few use it, according to a recent study ...
- Google's Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 10, 2020
As Google looks to prioritize projects to help the U.S. government and healthcare system battle COVID-19, system and program delays have worsened in the search industry. ...
- Search Experts Applying For U.S. Paycheck Protection Program Say Process Mismanaged
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 10, 2020
The Paycheck Protection Program now allows independent contractors and self-employed individuals to apply for a portion of the COVID-19 $349 billion relief fund open to small businesses. ...
