- Search: WHO's Next Step To Rid The Web Of Misinformation
Inside Performance, Laurie Sullivan - Friday, July 23, 2021
"We pour out too much content," says Christopher Strebel, manager of DCX, World Health Organization during a virtual conversation with Yext founder Howard Lerman. "About 1,000 pieces of content a ...
- Secrets SEO Agencies Won't Tell You
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 20, 2021
There's a chance brands don't get the most out of search agency relationship because of what the agency rep won't say, so for brands it's best to know something about SE ...
- Beauty Brands Losing Organic Search Traffic To Publishers, Informational Websites
Inside Performance, Laurie Sullivan - Tuesday, July 20, 2021
Among the top 22 market-share holders in skincare, 17 are publishers or informational websites -- capturing 62.34% of available search traffic. ...
- How SEO Will Drive Holiday Marketing Success In 2021
Search & Performance Marketing Daily, Jim Yu - Tuesday, July 20, 2021
Consumer fears about in-store shopping and economic or employment concerns didn't hold shoppers back in holiday season 2020. Retail sales for the period increased 8.5% while online sales grew ...
- SFW Capital Partners Takes Majority Stake In Captify
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
There's an opportunity to drive mass platform adoption as an industry with a cookieless targeting solution. ...
- Google Fined Millions in France, Allegedly Violated Orders To Negotiate With Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 13, 2021
France's Competition Authority fined Google $593 million for allegedly violating orders to negotiate paid deals with news publishers. ...
- A Google Multilocation SEO Strategy: How To Get The Most Out Of Keywords
Inside Performance, Laurie Sullivan - Friday, July 9, 2021
Capitalizing on the time and the position of a hyperlocal organic listing in search results is key. This is the goal of multilocation SEO -- to continuously increase the numb ...
- Google Tests Seller Ratings In Organic Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 1, 2021
Google has begun testing an organic search feature that serves business seller ratings in regular search snippets. The company already uses this rating feature with paid ads. ...
- How Digital Evolution Is Driving Demand For Search Intelligence
Search & Performance Marketing Daily, Jim Yu - Tuesday, June 29, 2021
The pursuit of clean, useful, meaningful data to drive smarter optimizations has found an unlikely hero: search insights. ...
- Instagram Unravels The Mysteries Of How Its Algorithms Work
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 9, 2021
Instagram probably hasn't done enough to explain why it removes content, why some information is recommended, and how it works more broadly, said Instagram senior UX researcher Stacey Houston duri ...
- Ad.net Takes On Investor To Expand, Acquire Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 9, 2021
Clarion Capital Partners completed a strategic investment in Ad.net, which provides digital performance advertising through intent-driven marketing for brands and agencies. ...
- Apple's Tracking Prompt Disrupts The Advertising Industry
Search & Performance Marketing Daily, Gellena Lukats - Tuesday, June 8, 2021
Apple announced a new tracking prompt with the update that will require users to accept permissions from apps to track their actions. Facebook is concerned that this prompt is phras ...
- SEO Firm Moz Acquired By Email Firm iContact
Email Marketing Daily, Ray Schultz - Monday, June 7, 2021
The acquisition integrates Moz's SEO capability with iContacts' email expertise. Moz parent J2 Global also owns the Campaigner, SMTP and Kickbox brands. ...
- Beyond Blocklisting: Using Technology To More Efficiently Manage Brand Safety
Search & Performance Marketing Daily, Omri Argaman - Monday, May 24, 2021
Given the trends of the last 18 months, it's unlikely that the brand-safety issues we have experienced will fade. So what can marketers do? ...
- 5 Search Trends That Are Here To Stay
Search & Performance Marketing Daily, Jim Yu - Thursday, May 20, 2021
Every aspect of how people work, live, shop and relax has been changed due to COVID-19, and some of these trends are here to stay. ...
- And Now a Word From Alexa: Leveraging Voice Search & SEO Optimization
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
While most hospitality organizations were trying to connect with consumers at the front desk, the folks at Red Roof Inn set their sights on more strategic voice opportunities. Kevin Schol ...
- Ad Agencies, NFTs And Cryptocurrency: What Media Execs Think
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 12, 2021
Jordan Sweetnam, eBay's SVP and GM Americas market, highlights the growth of high-end digital collectibles and suggests NFTs are a way to pay for them. But what about buying high-e ...
- Google's Path To Dominating Local Reviews
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 12, 2021
Google reviews continue to support the company's growing knowledge graph and its impact on personal lives and businesses. In fact, the company uses reviews as a ranking tool in searc ...
- What Agencies Say About The Job Market
Inside Performance, Laurie Sullivan - Monday, May 10, 2021
Ad agencies say there are many openings for the ideal candidate. Publicis performance marketing agency Performics continues to hire based on the need to support new business and organic grow ...
- Healthcare Brands -- Time Has Come To Understand Impact Of SEO, Paid Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 29, 2021
BrightEdge, Microsoft and others have seen a renewed focus across healthcare customers using a combination of business insights and search intelligence to better understand the market and their
customers. ...
- How COVID-19 Vaccines Are Shaping Consumer Behavior, Travel Trends
Search & Performance Marketing Daily, Jim Yu - Wednesday, April 28, 2021
Although COVID-19 cases are dropping in many states, life isn't back to normal just yet. ...
- 'Daily Mail' Sues Google, Alleging Publishers Get Punished If They Don't Sell Enough Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Search marketing experts will say "The Daily Mail" needs help and the ranking drop in Google search results has little to do with not selling enough ad space through Google ...
- Google SEO Experts Challenging 'The Daily Mail' And Other Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Aimclear SEO lead Lea Scudamore gave dailymail.co.uk a grade of "F" for overall performance due to excessive network payloads and long initial server response time, with a fully loaded ti ...
- Frank Vella Named As CEO Of Constant Contact
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
Frank Vella has been named CEO and Michael Pellegrino is joining the digital marketing firm as CFO. ...
- Google My Business, Local SEO Guide Is Not In Kansas
Inside Performance, Laurie Sullivan - Wednesday, April 14, 2021
Local SEO Guide, an SEO agency, was never located in Kansas, but Google My Business believes the Pleasanton, CA company has been located in Fawn Creek Township, KS, since 2 ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
tvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buying and attribution system geared toward digital marketers that value performance media. ...
- The Fourth-Party Cookie - How It Looks And Acts
Inside Performance, Laurie Sullivan - Friday, April 2, 2021
Cookie-fatigued advertisers who are thinking too much about Google's Cohorts might get a chuckle from this one. ...
- The Mobile-First Mindset And Creating New Search Marketing Experiences
Search & Performance Marketing Daily, Jim Yu - Thursday, April 1, 2021
The mobile-first mantra has taken over where mobile-friendly left off. What does this mean for marketers? ...
- 6 Tips For Elevating Your SEO Game In 2021
Marketing Insider, Jason Hennessey - Tuesday, March 30, 2021
For one, design for a mobile-first world, since over 60% of U.S. search traffic is now mobile. ...
- Microsoft Advertising To 'Augment' Global Product Release Cycles
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 25, 2021
Microsoft, which historically first released products in the U.S., told search marketers this week it plans to "augment" its development cycles to be more inclusive of those outside the ...
