- Microsoft Moves Bing To Xbox, Rewrites Site Explorer For Webmaster Tools
Inside Performance, Laurie Sullivan - Friday, October 16, 2020
Microsoft Bing's re-launch of Bing Site Explorer in Webmaster Tools and Bing's app for Xbox give advertisers another way to reach out to consumers from the console. ...
- Making The Most Of Search, Business Insights This Holiday Season
Search & Performance Marketing Daily, Jim Yu - Thursday, October 15, 2020
Retailers need to keep one finger firmly on the pulse of holiday shoppers this year as they navigate changes in consumer behavior driven entirely by factors outside of anyone's cont ...
- SEO Bias, Diversity Become Bigger Industry Issues
Inside Performance, Laurie Sullivan - Thursday, October 8, 2020
A survey by content marketing company NorthStar on the state of the SEO industry and the cost of bias and diversity, published by Moz, provides a snapshot of SEO professionals' ...
- Google's 'People Also Ask' Feature Grows In Importance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
Knowing the question words that trigger Google's 'People Also Ask' feature has become important for SEO professionals and content strategists. Here's why. ...
- Email Tech Stacks Up: Brands Evaluate Tools Prior To Holiday Shopping Peak
Email Insider, Ray Schultz - Monday, October 5, 2020
Email and SEO solutions are the tools being most evaluated for purchase, ClickZ reports. ...
- Publishers Concerned About Exclusivity In Search With Google News Showcase
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Google News Showcase "gives an exclusivity to certain publishers over others," says Dominick Miserandino, CEO at news organization The Inquisitr. ...
- Why SEO-Driven Curbside Pickup Will Be Holiday's Secret Sauce
Search & Performance Marketing Daily, Jason White - Tuesday, September 29, 2020
Two primary headwinds will impact performance -- localized community COVID-19 outbreaks and shipping delays -- as marketers approach the holiday season. ...
- NetBlaze Offers New Online Marketing Suite For SMBs
Email Marketing Daily, Ray Schultz - Wednesday, September 2, 2020
NetBlaze Pro helps small businesses improve their SEO and build a more powerful website, the company says. ...
- Google Gender Bias Changing Retail Search Results
Inside Performance, Laurie Sullivan - Wednesday, September 2, 2020
Google is introducing the gender intent of the searcher for certain keywords without consumers adding a gender-based term in their query. Searchmetrics has suggestions for how to approach the challe ...
- Moz Plans Updates To Its Page Authority Algorithm
Inside Performance, Laurie Sullivan - Tuesday, September 1, 2020
SEO-focused firm Moz made plans to update its Page Authority algorithm. How will it influence search campaigns? ...
- SEO Stuck In Gender Inequality
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Female SEO professionals only represented about 30% of the industry in 2015, and that percentage has not improved much since. ...
- Google Sheets Tips For SEOs
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 14, 2020
Google Sheets allows marketers to organize data, but the free cloud-based tool has more to offer than many realize. Knowing the formulas to use for specific tasks will save marketers ...
- How To Use Flowcharts To Diagnose Drop In Search Ranking
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 7, 2020
Kameron Jenkins outlines how to pinpoint the reason for a drop in search engine results ranking using a flowchart method and critical thinking. Too many people, she writes, think all they ...
- Incoming Traffic, Website Turmoil During COVID-19 In First Half Of 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2020
Out-of-stock items and hoarding of products challenged retailers and brands in first-half 2020, creating bottlenecks and outages on their websites. Data shows which brands kept up with changes in consumer ...
- Moz Connects Search Analytics To Google Data Studio
Inside Performance, Laurie Sullivan - Wednesday, July 29, 2020
Moz, which supports SEO, on Wednesday announced the release of a product that offers enterprise-level rank tracking and search engine result page analytics for brands and digital agencies. ...
- Google Forecast To Report Better-Than-Expected Results From Search: Merkle
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
Merkle on Tuesday will release its Q2 2020 Digital Marketing Report. Its digital marketing forecast estimates the market fared much better than most anticipated. "The big story for the quarter ...
- Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias
Inside Performance, Laurie Sullivan - Monday, July 20, 2020
Patrick Danial, cofounder-CTO at Terakeet, started the company in 1998 by building a search engine during the early days of Google's launch. Now he almost seems thankful that it fai ...
- 'Search Is Not A Science' Says Google's John Mueller
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 17, 2020
In the Google’s Search Off the Record podcast, the search team discusses the significance of ranking factors. Google’s John Mueller advises SEO professionals not to analyze search ranking as an ...
- Moz Introduces API for Google Sheets
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 16, 2020
Moz officially released the Moz API for Google Sheets. In a post published Thursday, the company takes site visitors on a quick feature tour. This Google Sheets add-on allows users to gather Moz ...
- 7 Advanced Image Optimization Tips For Image SEO, ALT Tags
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 16, 2020
Image SEO isn't something that should be ignored, so Melissa Fach takes us through the process of optimizing a site's images to rank higher in search. The image SEO guide ...
- 'S' In SEO Now Means Stronger Brand Awareness, Reputation Tool
Inside Performance, Laurie Sullivan - Thursday, July 16, 2020
SEO has emerged from being a traditional site-traffic building tool to one that is more often viewed as a marketing tool for building brand awareness and brand reputation, according to ...
- How To Discover And Fix Weak Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 8, 2020
Using Google Analytics might be one way to identify under-performing content, but there are others. Lee Wilson, who leads services at Vertical Leap, shares tips and advice for discovering how ...
- Tips On Improving Website Page Speed
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 8, 2020
Page speed tends to be a complex subject -- very technical. It's important to understand website page speed and how to improve it. To help answer these questions, Moz brings ...
- Lack Of Gender Keywords Changing Google Results
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 8, 2020
Some retailers have removed non-gender versions of web pages that display their products. And for this, Google has rewarded them with a higher ranking in search queries, according to Searchmetrics. ...
- Microsoft Makes Webmaster Guidelines Transparent, Reveals Insights To Rank In Search
Inside Performance, Laurie Sullivan - Thursday, July 2, 2020
Microsoft has revised and relaunched its Webmaster guidelines, after years of SEOs seeking clarity and guidance on Bing's guidelines -- particularly ranking signals. ...
- Search Marketers Focusing More On Conversion And Revenue, Less On Ranking
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 16, 2020
About 10% more marketers are paying for higher visibility on Google this year vs. last. They're paying for Google Ads, Local Service Ads, and other programs, according to data released ...
- Search Engines Fail To Catch Malware On Infected Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 12, 2020
An increasing online presence by businesses is driving up the number of cyber attacks worldwide. Website attacks rose 52% so far in 2020, accounting for about 94 attacks daily and ...
- Language Influences Search Behavior Among Hispanic, Asian Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 10, 2020
The key is to use 80% non-brand terms vs. 20% brand terms and include as many keywords as possible, including bilingual terms, according to findings from ThinkNow and 9thWonder. ...
- IAB Tech Labs Releases Standard For Deleting Data Requests
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 5, 2020
Publishers and brands now have access to a standard developed by The IAB Tech Lab that automates the ability to receive content deletion notices. The Data Deletion Request Handling specification ...
- Adobe, Yext Partner To Increase Search Knowledge
Inside Performance, Laurie Sullivan - Thursday, June 4, 2020
Yext recently became the first search technology partner to join the Adobe Exchange program as a premiere partner. This partnership brings Yext Answers to more businesses and organizations worldwide. ...
