- Pinterest Sees Searches Skyrocket For Unusual Topics During COVID-19 Lockdown
Search Insider, Laurie Sullivan - Wednesday, April 1, 2020
Pinterest published a list of trending pins amidst the COVID-19 lockdown. The company says those searching the site are looking for "accurate information and curated inspiring ideas." Since brands want ...
- Microsoft Sees Higher Desktop Searches, Opportunity For Brands To Jump In
Search Insider, Laurie Sullivan - Tuesday, March 31, 2020
Rik van der Kooi, Microsoft Advertising corporate vice president, said brands must adapt to consumer behavior and that searches on desktops are on the rise, confirming data that Microsoft Advertising ...
- GroupM Sees Paid Search, SEO Performance Improving
Search Marketing Daily, Laurie Sullivan - Tuesday, March 31, 2020
In an unexpected move, GroupM sees demand for SEO rapidly increasing in the coming months as brands begin working more closely with agency teams. The agency is tracking cost per ...
- Organic Travel Links Serving Up Higher In Google SERPs
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 26, 2020
Free links from travel companies like TripAdvisor now appear higher in Google Search on desktop and mobile, but it isn't because regulators have clamped down on the search. One media ...
- COVID-19 Dos And Don'ts To Help Marketers Stay Connected To Consumers
Search Insider, Laurie Sullivan - Friday, March 20, 2020
Luminati, which collects publicly available market stats, on Friday released data on the impact of COVID-19 on ecommerce in China, providing insight into what U.S. businesses can expect. Agency experts ...
- CMO Council Urges Marketers To Increase Content To Ride Out COVID-19 Crisis
Search Marketing Daily, Laurie Sullivan - Thursday, March 19, 2020
A CMO Council report released this week shows that only 12% of marketers believe they have relevant and persuasive content marketing strategies to target the correct audiences. ...
- Searchmetrics Quietly Rebrands, Offers Brands COVID-19 Advice During Turbulent Times
Search Insider, Laurie Sullivan - Thursday, March 19, 2020
Searchmetrics offers SEO services, informed by its own data, so it's not farfetched for the company's CMO, Doug Bell, to first recommend that brands "not downshift" or "rush" to use ...
- Carvana's SEO Ecommerce Strategy Driving Sales
Search Insider, Laurie Sullivan - Wednesday, March 11, 2020
Carvana.com and organic search are key in acquiring new customers for the ecommerce auto retailer. It uses no showrooms, relying on delivery services, tokens and vending machines filled with in-demand ...
- Behind The Impact Of Google Search Features On Organic Click-Through Rates
Search Insider, Laurie Sullivan - Tuesday, March 3, 2020
Perficient Digital's analysis examines the impact of search features on click-through rates in search results and segments the data into five markets to show how search behavior differs across ...
- Moz Lexicon Based On Accurate Data Creates Google Controversy
Search Marketing Daily, Laurie Sullivan - Monday, March 2, 2020
Data shows that serving up in the top space in search engine results doesn't mean the same thing it did eight years ago. ...
- What Marketers Probably Don't Know About Yahoo Small Business
Search Insider, Laurie Sullivan - Wednesday, February 26, 2020
Plans are in the works to expand services through an offering Yahoo calls Business Maker. The first version of this platform, launched in Oct. 2019, is offered through the company's ...
- 'Good Housekeeping' Sees 1200% Spike in Ecommerce Revs
Publishers Daily, Melynda Fuller - Monday, February 24, 2020
These gains are the result of an aggressive digital growth strategy around search for product reviews and gift guides implemented over the past year. ...
- Don't Forget To Bid On Your Own Brand Terms
Search Insider, Laurie Sullivan - Thursday, February 20, 2020
Loyalty typically leads a consumer to search on a brand term, but don't take that as a foregone conclusion that you've closed the sale, writes Location3 CEO Alex Porter. ...
- What Is Rio SEO's Suggestion Engine?
Search Insider, Laurie Sullivan - Wednesday, February 19, 2020
Rio SEO added a Suggestion Engine to its Local Manager platform. Don't be confused by thinking it's a "recommendation engine." ...
- Best Buy, Not Amazon, Dominates Google First-Page Searches For Electronics
Search Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2020
Best Buy has the most visible website on Google's Page One search query results for consumer electronics searches, according to a study from Searchmetrics released this week. Amazon is second ...
- U.K. Performance Agency Brainlabs Buys Hanapin Following Distilled Merger
Search Insider, Laurie Sullivan - Tuesday, February 11, 2020
The acquisition demonstrates the company's need for a solid footing in the U.S., along with the ability to build out tools, conferences and services. ...
- Google Search Results Serve A Sexist 'Caveman' Slant
Search Marketing Daily, Laurie Sullivan - Thursday, February 6, 2020
A Google search about cavewomen for a school project returned "lots of SEXY cavewoman outfits." ...
- Brainlabs Buys SEO Agency, Distilled
Around the Net In MAD London, Sean Hargrave - Wednesday, February 5, 2020
Independent agency Brainlabs has bought SEO specialist Distilled, according to "Campaign." ...
- SEO Professionals Must Think Like A Local Business Or Risk Failure
Search Marketing Daily, Laurie Sullivan - Tuesday, February 4, 2020
Local SEO agencies need to start thinking of their services as a business, according to analysis from a company focused on building a bridge from online to offline. ...
- Amazon Aggressively Fights To Dominate Google Page One
Search Insider, Laurie Sullivan - Tuesday, February 4, 2020
A Searchmetrics study shows the lengths Amazon goes to in order to lure searchers from Google. Amazon wants to dominate results on Google when consumers search for products. ...
- Super Bowl Advertisers Get Creative To Rank Higher In Search
Search Marketing Daily, Laurie Sullivan - Monday, February 3, 2020
Merkle's Digital Bowl Report found that some 85% of advertisers developed display or paid-social ads that coordinated with the game or their ad, while 62% leveraged influencers or celebrities as ...
- Content-Driven Campaigns Expected To Grow
Research Intelligencer, Joe Mandese - Monday, January 27, 2020
Content marketing is far from a fad, according to a new analysis published by eMarketer. Citing a World Media Group study conducted late last year, the analysis shows 79% of ...
- Google Plans More Changes To Desktop Search Layout Following Favicons Rollout
Search Marketing Daily, Laurie Sullivan - Friday, January 24, 2020
Google announced Friday it will begin testing additional variations in desktop search based on users' feedback on favicons and black ad label rollouts. ...
- Google Latest Desktop Change Blurring Lines Between Organic And Advertisements
Search Marketing Daily, Laurie Sullivan - Thursday, January 23, 2020
Google has begun to make ads look more like organic results, according to some critics, and they're not happy with the change. The new design rolled out earlier this month ...
- Uberall Appoints Greg Sterling To Newly Created VP Of Market Insights Position
Search Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2020
Uberall on Wednesday announced the appointment of Greg Sterling to the team in the newly created position of VP, market insights. ...
- Google My Business Gets Automated Call Tracking Via Third Party
Search Insider, Laurie Sullivan - Tuesday, January 21, 2020
Marketing analytics platform CallRail said on Tuesday that it now automates the platform's integration with Google My Business (GMB). ...
- LinkedIn Plays With Connections
Search Insider, Laurie Sullivan - Friday, January 17, 2020
LinkedIn Pages has released updates to its platform intended to increase the value for community members without the need to search on topics. The features and content give users more ...
- Microsoft Bing, Botify Partner To Get Web Pages Indexed Quickly
Search Marketing Daily, Laurie Sullivan - Friday, January 17, 2020
Botify partnered with Bing to participate in its new content submission API pilot, which allows brands to directly submit HTML pages to the search engine, reducing the need for crawling ...
- Dentsu Acquires Google, Salesforce Experts E-Nor
Search Marketing Daily, Laurie Sullivan - Wednesday, January 15, 2020
This acquisition cements Dentsu's commitment to being the largest reseller of Google 360, said Corey Koberg, co-CEO of Cardinal Path, a Dentsu Aegis Network company. The company believes the acquisition ...
- Searchmetrics Appoints Global CMO, Identifying Shift In Company Direction
Search Marketing Daily, Laurie Sullivan - Monday, January 13, 2020
Doug Bell is helping to lead Searchmetrics into machine learning and deep learning, to create data libraries and gear up for international growth. ...
