2206 search results for
  • Report: SEM Showing Signs Of Life
    The search engine marketing (SEM) sector appears to have stabilized, according to Efficient Frontier's U.S. Search Engine Performance Report: Q2 2009, released Monday. The automotive, retail, travel and finance markete ...
  • EZanga Unveils Contextual Ad Model
    Search engine eZanga.com has begun to roll out a contextual advertising model for publishers, expanding core services in search engine marketing (SEM) and pay-per-click advertising (PPC). Final tests were wrapp ...
  • Google Sued For Removing Company From Organic Search Listings
    For the fifth time since May, Google has been sued for trademark infringement on AdWords. Like other recent cases, this lawsuit, brought by computer software company Ascentive, alleges th ...
  • Real-Time Web Puts Strain On Search Industry
    PulseRank could soon become a standard industry buzzword and practice for SEO professionals attempting to optimize Web sites, as engines move from static into real-time search. That's the promise ...
  • Google's Nofollow Debacle
    Forget the fact that Google's Matt Cutts rocked the SEO community earlier this month by "casually stating" Google has "significantly" changed the way it prescribes PageRank sculpting. What really matte ...
  • Explore Pane's Long Tail For Bing
    When Microsoft set out to transform Live into Bing, one goal was to improve the organization of query results. Martin Stoddart explains that the focus led Microsoft developers to crea ...
  • Yahoo Identifies Soft 404s
    A patent application from Yahoo describes a process to serve-up 404 (not found) server messages that SEO experts might use when a site isn't set up properly to communicate t ...
  • Connecting SEO, PPC Campaigns
    Marketers know PPC and SEO campaigns will never live up to their full potential if they continue to run in silos. Information gained in PPC campaigns can help marketers impro ...
  • When To Use 404s
    For non-SEO experts who want to learn more about 404 pages, Rand Fishkin's latest post on redirects may seem like a bunch of random and jumbled numbers. But Fishkin explai ...
  • An SEO Strategy For Tweets
    Keywords in Twitter tweets teach people the importance of optimizing the 140-character real-time bites of information. Reminding us that relationships are built on tweets through keyword searches, Joshua Odmark ru ...
  • Optimization For Bing
    Microsoft's recently published "Bing: New Features Relevant to Webmasters" guide describes the primary difference of Bing vs. Live Search that impact site owners. Among the features, it clarifies more th ...
  • Flash-Based Engine Bets On Visual Search
    In a move that is intended to drive traffic for advertisers like Volvo who took a chance on the fledgling company and bought videos ad based on a paid-search-cost mode ...
  • Venerable Drambuie Seeks Looking To Look Young Again
    My mother had about six alcoholic drinks a year, and half of them were Drambuie. And that, right there, is Drambuie's problem. CEO Phil Parnell is trying to re-introduce t ...
  • The Bottom Line Of Local Search
    Roughly half of businesses that buy search ads directly from Google and other Internet search companies don't come back the following year, but there are ways to curb that tren ...
  • FatTail Automates SEM Service That Buys Traffic
    RAFT, or reach and frequency tool, provides an automated service that combines ad contract data and Web site content by buying search traffic cost effectively and directing that traffic ...
  • Microsoft Bing Sends Web Analytics Scrambling
    Preliminary tests show a clear distinction in the keywords and the content driving traffic from Bing vs. Google and Yahoo. "We have moved past traditional marketing where you buy again ...
  • SEO Platform Looks Toward PPC For Business Model
    Enquisite wants to advance search engine optimization (SEO) in a similar fashion to the leap Google made for pay-for-click (PPC) advertising. The software provider Friday will release a platform dubb ...
  • SEM To Acquire, Email To Retain, As E-Commerce Grows
    According to the first installment of of Retailing Online 2009: Marketing Report from Forrester Research and Shop.org, e-commerce sales, including event and movie tickets, will grow about 11% to $156 ...
  • What's Working & What's Not? Roundtable Takeaways
    eCommerce/Lead Gen Roundtable: Micah Nyatsambo, SEO Manager, Media Contacts, led this roundtable and gathered the following key takeaways from the group: 1. Twitter works for to drive online opportunities ...
  • Protect Ya Rep Virtually, Boost Brand Value for Real
    Companies that embrace brand reputation management best practices have a better public image than other firms and are twice as likely as average companies to increase shareholder value, according ...
  • Spanfeller: Google Getting More Than it Deserves
    Is Google being compensated for other people's work? According to Forbes.com CEO Jim Spanfeller, "there is a strong case to be made that Google is indeed getting a bigger pie ...
  • Headline Tricks To Gain Social, SEO Traffic
    Gyutae Park provides insight on how to optimize content to maximize benefits from both social media and search engine traffic. Don't hesitate to build "shocking or controversial" words into tit ...
  • The Myopic Misunderstanding of SEM
    A successful SEM practice will likely combine media, analytics, and interactive and will be a key focus of the marketing program. ...
  • Are Shortened URL Services Sustainable For SEO And Social Traffic?
    With a number of different services popping up to meet the need for dissemination of links through various networks, shortened URL redirects have become a basic utility in social networki ...
  • SEO, Web Site Usability Drive Conversion Rates
    Effective search engine optimization (SEO) can improve query rankings, but companies also need to give consumers easy-to-use Web sites to boost conversion rates and close the sale. More visitors ...
  • SEO Investments Expected To Grow More Than 20%
    As marketers begin to better understand how Web site optimization fits into overall campaigns, budget investments in search engine optimization (SEO) will grow at a higher rate each year, compar ...
  • Undertone Networks Launches SEM, SEO Service
    Editor's Note: This item has been updated. Online ad network Undertone Networks has launched Undertone Search, a new service that offers both Search Engine Marketing (SEM) and Search Engi ...
  • Oregon Marketing Firm Focuses On Local SEM Services
    Formic Media officially launches this week to offer small and local businesses a host of search engine marketing (SEM) services. Initially, the support will range from analytics optimization and keywo ...
  • SEO Guru Taps Facebook To Support Israel
    Marketing and SEO Guru Joel Leyden is reaching out through search engine optimization and social media to help Jews and Christians express their support for the Israel Defense Force a ...
  • OMG! Omnicom Units Unveil Plan To Dominate Asian Search Market
    In a bid to become the largest provider of search marketing services in Asia, Omnicom Media Group this morning unveiled a plan to dramatically expand OMG Search's market coverage ...