- IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct Response
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Direct-response advertising made up 54% of podcast advertising in 2019 -- up from 52% in 2018, according to Interactive Advertising Bureau data released Monday. ...
- Local Advertising To Sink 13.1% In 2020
MediaDailyNews, Wayne Friedman - Monday, June 29, 2020
Borrell Associates says the steep drop this year is a revision of an earlier estimate, which showed a slight increase of 1.3% for 2020. Borrell expects a decline of 1.3% ...
- How To Avoid Targeting Tragedies
MediaDailyNews, Gerard Broussard, Joel Rubinson - Monday, June 29, 2020
Here are strategies that can help marketers or agencies avoid the pitfalls of lack of segment accuracy and lack of purchase forecasting science. ...
- Local Radio Advertising Revenues Forecast To Sink 11% This Year
MediaDailyNews, Wayne Friedman - Thursday, June 25, 2020
Local radio in the U.S. will grow to $12.8 billion this year, down from $14.1 billion in 2019, BIA Advisory Services says in a new forecast -- with $11.4 billion ...
- GroupM: 2020 Global Ad Total To Fall $70 Billion (11.8%)
MAD, Steve McClellan - Monday, June 22, 2020
A year ago when the firm issued its first forecast for 2020, it expected healthy growth of 4.8%. By December, seeing some weakening in the global economy, the firm pared ...
- For The First Time Ever, Google Ad Revenues Are Poised To Decline -- Digital Ad Market Share, Too
MediaDailyNews, Joe Mandese - Monday, June 22, 2020
For the first time since it has been tracked, Google's U.S. ad revenues will decline this year, according to revised projections released today by eMarketer. "Google's net U.S. ad revenues ...
- ViacomCBS, Fox Corp. And Discovery See Improving Advertising Business
Television News Daily, Wayne Friedman - Thursday, June 18, 2020
MoffettNathanson expects a 14% decline in 2020 ad revenues (to $18.4 billion) for the three companies, slightly better than the 15% expected decline in a previous projection. ...
- eMarketer Revises 2020-21 Upfront Down 32% To $14.78B
MediaDailyNews, Joe Mandese - Wednesday, June 17, 2020
At a time when many on both the supply and demand side are trying to get a handle on the 2020-21 network upfront ad marketplace or whether there will even ...
- GroupM Forecasts 13% Drop In U.S Ad Spending In 2020
MAD, Steve McClellan - Tuesday, June 16, 2020
The news could be a lot worse given the state of the economy, according to the company's revised U.S. forecast issued Tuesday. ...
- Citing Worst Economics Since Great Depression, GroupM Projects 13% Decline For U.S. Ad Spending
MediaDailyNews, Joe Mandese - Tuesday, June 16, 2020
U.S. ad spending will decline 7.6% this year and 1.7% in 2021, according to a revised mid-year update from GroupM. The estimates are for gross U.S. ad spending, including U.S. ...
- Madison Avenue's 2020 Consensus Outlook Falls To Negative 3.5%
Research Intelligencer, Joe Mandese - Tuesday, June 16, 2020
Madison Avenue's consensus outlook for 2020 turned negative for the year, as the second of the Big 4 agency forecasting units weighed in with its mid-year adjustment. GroupM now projects ...
- Magna: Global Ad Economy To Contract 7.2% This Year, Reduces 2021 Outlook Nearly $100B
MediaDailyNews, Joe Mandese - Monday, June 15, 2020
The global ad economy will contract 7.2% this year, the worst reduction in worldwide ad spending in recent memory, according to the latest estimates from IPG Mediabrands Magna unit. That ...
- Consensus Ad Outlook Moves Downward On Magna's Negative Update
Research Intelligencer, Joe Mandese - Monday, June 15, 2020
While only one of the major agency forecasting units -- IPG Mediabrands Magna -- has officially released a mid-year update for its global and U.S. ad outlooks, the Madison Avenue ...
- Consumer Video Spending To Remain Flat As OTT Rises, Traditional Media Declines: Analyst
Television News Daily, Wayne Friedman - Thursday, June 11, 2020
MoffettNathanson Research says total U.S. consumer spending on video will stabilize over the next five years -- down 0.4% to $138 billion in 2024 from $141 billion in 2019. ...
- 'Feels Like Bottom,' Ad Exec Data Signals Rebound Began In May
MediaDailyNews, Joe Mandese - Friday, June 5, 2020
On the same day that Wall Street is rallying on a better-than-expected U.S. jobs report for the month of May, the ad industry has its own positive metric signaling a ...
- Global Advertising To Sink 8.1% -- A $50 Billion Drop -- In 2020
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2020
WARC forecasts a $49.6 billion pullback to $563 billion this year, with travel & tourism, entertainment, and financial ad categories taking major hits. On the plus side, it says pharmaceutical ...
- U.S. TV Advertising To Drop 12% In 2020: Analyst
Television News Daily, Wayne Friedman - Tuesday, May 26, 2020
The total U.S. TV ad market is forecast to sink to $67.3 billion from $76.2 billion in 2019, with national broadcast networks down 14% and national cable networks dropping 16%, ...
- Local TV 2020 Ad Forecast Lowered 5% To $18.5 Billion
Television News Daily, Wayne Friedman - Thursday, May 21, 2020
One forecast for U.S. local TV station advertising has been lowered from a previous projection by around $1 billion, or 5%, due to COVID-19 issues. BIA Advisory Services now estimates ...
- Global TV Ad Revenue Trimmed 6% From Previous Growth Estimates
Television News Daily, Wayne Friedman - Thursday, May 21, 2020
Global TV ad revenue will lose 6% of its expected growth due to COVID-19 over the next 5 years, with total global online entertainment advertising pulling back by 5%, according ...
- TV Station Groups See Massive Early Q2 Ad Declines Of 35% To 40%
Television News Daily, Wayne Friedman - Friday, May 15, 2020
Major TV station groups are witnessing sharp ad declines of around 35% to 40% a month and a half into Q2 due to COVID-19, according to recent earnings calls with ...
- Borrell: Ad Plans Improve As SMBs Adapt Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 8, 2020
As small- and medium-sized businesses rethink their ad spend, the mid-April forecast seems more stable than numbers gathered in late March, Borrell Associates says. SMBs are using marketing to substitute ...
- Ad Execs: Recovery To Start In Q3, Budgets To Remain Highly Flexible
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
Ad execs currently expect the ad-spending recovery to begin in Q3, according to findings of the third wave of an ad industry tracking study on the effects of the COVID-19 ...
- Disney Could See 20% Decline In 2020 Ad Revenues: Analyst
Television News Daily, Wayne Friedman - Monday, May 4, 2020
Total TV ad revenue from all Disney's national TV networks could tally $5.8 billion, says MoffettNathanson Research, which estimates a modest recovery in 2021 -- up 10% to $6.4 bill ...
- AA/Warc Predict A 16.7% Decline For UK's Advertising Market
Around the Net In MAD London, Sean Hargrave - Thursday, April 30, 2020
If you are squeamish, look away now. New AA/Warc figures predict that instead of growing 5% this year, the UK advertising market will contract by 16.7%, "Mediatel" reports. ...
- Sorrell Says COVID-19 Puts Holding Companies In 'Deep Doo-Doo'
Around the Net In MAD London, Sean Hargrave - Thursday, April 30, 2020
COVID-19 is providing an opportunity for some agencies and will see others shut down, according to S4C's Sir Martin Sorrell. "Campaign" reveals that the founder and former boss of WPP ...
- Adland Braces For Sorrell's 'Deep Doo Doo'
London Blog, Sean Hargrave - Thursday, April 30, 2020
Sorrell's prediction for the holding companies may ring true as AA/Warc says the UK ad market will decline by 16.7% in 2020. ...
- eMarketer Updates Search, Display Outlook Amid Mixed Digital Ad Spending Signals
Research Intelligencer, Joe Mandese - Thursday, April 30, 2020
There are mixed signals about the underlying health of the ad marketplace -- both current and projected for the balance of the year. According to revised estimates released by eMarketer, ...
- Top Brands Projected To Lose Nearly $400B In U.S., $1T Globally In Value Due To Pandemic
MediaDailyNews, Joe Mandese - Wednesday, April 29, 2020
The 500 most valuable U.S. brands could lose up to 10% of their cumulative brand value -- an estimated $393 billion loss -- due to the disruption caused by the ...
- Local Media Forecast To See A 3.6% Drop In 2020
MediaDailyNews, Wayne Friedman - Monday, April 27, 2020
Advertising across all media platforms is forecast to total $144.3 billion this year, says BIA Advisory Services -- a 10.6% drop from the projection of $161.3 billion that the local ...
- The End Of Upfront Bull: Why Analysts Are Bearish About TV's Long-Term Ad Marketplace
MediaDailyNews, Joe Mandese - Tuesday, April 28, 2020
While it may seem like a given that the upfront network TV ad marketplace will likely be down in both volume and pricing this year, at least one analyst is ...
