- 'No Truth' To Havas Rumors, States Publicis Groupe CEO Sadoun
MAD, Larissa Faw - Thursday, April 15, 2021
In an interview with MediaPost, the Publicis Groupe chief strongly denied rumors and reports of a pending merger with Vivendi's Havas Group. ...
- GroupM: China Now Accounts For 5% Of World's Biggest Marketers, But Tensions Abound
MediaDailyNews, Joe Mandese - Tuesday, April 13, 2021
As trade tensions with China continue, a new report from GroupM's Business Intelligence unit indicates the nation currently accounts for about 5% of the revenue for the world's biggest marketer ...
- OTT/CTV Grows: Pluto TV Forecast To Hit $1.1 Billion Ad Revenue In 2022
Television News Daily, Wayne Friedman - Tuesday, April 6, 2021
For the ViacomCBS AVOD, this includes all digital ads -- on desktop, laptops, mobile, tablets and other internet-connected devices. ...
- Amazon Share Of U.S. Digital Advertising Tops 10%
Digital News Daily, Karlene Lukovitz - Tuesday, April 6, 2021
Amazon's share of the U.S. digital advertising market rose from 7.8% in 2019 to 10.3% in 2020 -- and will continue to take search share, in particular, from Google, especial ...
- Pluto TV Ad Revenue +78% in 2020, On Track For $1B+ By 2022: eMarketer
Video Insider, Karlene Lukovitz - Tuesday, April 6, 2021
Pluto TV and other free, ad-supported streaming services will face greater competition for subs and advertising as fragmentation increases, however. ...
- Magna Boosts 2021 U.S. Ad Outlook, Moves 2020 Into Positive Territory Too
MediaDailyNews, Joe Mandese - Wednesday, March 31, 2021
Magna Global becomes the second major agency forecasting unit to update its U.S. ad outlook, revising its 2021 forecast to +6.4%, a 2.3 percentage point improvement for the 4.1% grow ...
- GroupM Forecast: Total U.S. TV Ad Spend To Grow 9.3% In 2021, Medium Remains Resilient
Television News Daily, Wayne Friedman - Tuesday, March 30, 2021
This year, local TV advertising is expected to rise 16% to $19.9 billion, while national TV is forecast to grow 6.6% to $42.6 billion. GroupM Global President of Business Intelligen ...
- GroupM Revises U.S. Ad Outlook Upward: Cites Improved Economy, Effects Of Federal Stimulus
MediaDailyNews, Joe Mandese - Monday, March 29, 2021
Citing a "healthier-than-expected recovery" of the U.S. economy, coupled with "the significant impact of fiscal stimulus," GroupM updated its U.S. advertising outlook for 2021, calling for total ad spending ...
- Why GroupM's Wieser Is Feeling So Stimulated
RTBlog, Joe Mandese - Monday, March 29, 2021
The U.S. ad recovery is looking better with each new ad industry forecast update, but this weekend's revision by GroupM offers the most bullish adjustment to date, with total U. ...
- Local Media Growth Expected, But Not Enough To Counter 2020 Declines
Data & Programmatic Insider, Laurie Sullivan - Monday, March 22, 2021
This year's increases won't be enough to wipe out 2020's losses. The ad marketplace won't grow larger than what was seen in 2019 until 2022. ...
- Zenith Forecasts Telecom Ad Spend Will Grow 4%-Plus Annually Through 2023
MAD, Larissa Faw - Monday, March 22, 2021
Advertisers in the category will spend substantially more on television and radio advertising than the average brand in order to reach mass audiences, according to Zenith's projections. ...
- MadHive Offers OTT/CTV Forecasting Tool Tor TV Stations
Television News Daily, Wayne Friedman - Wednesday, March 3, 2021
The Audience Forecaster will help address big industry problems in the OTT and CTV world -- especially with frequency control and transparency. ...
- MDC Reports Losses For Q4, Full-Year 2020, Poised For 2021 Return To Growth
MAD, Steve McClellan - Tuesday, March 2, 2021
The company saw sequential improvement in the second half and is currently projecting organic growth of between 7% and 9% for 2021. ...
- Spending Your Way Out Of A Pandemic
Email Insider, Ray Schultz - Tuesday, March 2, 2021
Many brands are increasing their digital budgets after a mixed year in 2020, Criteo reports. ...
- Pandemic Paradox: Consumer Spending On Media Soars In 2020
RTBlog, Joe Mandese - Monday, March 1, 2021
2020 was a banner year for consumer spending despite -- or perhaps because of -- the pandemic, as homebound consumers boosted spending on media content and technology to stay ...
- Nielsen Q4 Revenue Slips Slightly, Posts Net Income Gains
Television News Daily, Wayne Friedman - Thursday, February 25, 2021
For the full 2020 year, Nielsen lost 3.2% in revenues to $6.3 billion. 2021 revenue growth is forecast between 2% and 3%. ...
- Mobile And Video Call Use Rises, But At What Environmental Cost?
Inside Performance, Laurie Sullivan - Monday, February 15, 2021
Using more technology means increased carbon emissions, despite President Joe Biden's determination to cut America's carbon output, including oil, gas and coal, halting projects like the Keystone XL pipeline a ...
- Valentine's Day Purchases Driven By Four Behavioral Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
NetElixir forecasts the average Valentine's Day order value to reach $185, up from $165 in 2020. Hope, wellness, nostalgia, and motivation have become the four purchasing triggers for this year ...
- Fox Corp.'s Tubi Estimated To Grow To $1B In Revenues, $300M For Current Year
Television News Daily, Wayne Friedman - Tuesday, February 9, 2021
"We envision Tubi becoming a $1 billion business and a core pillar of Fox," said Lachlan Murdoch, Fox Corp. CEO, during an earnings phone call with analysts. ...
- Forecast: COVID Protocols Will Limit 2021 Beauty Advertising Spend
MAD, Larissa Faw - Monday, February 8, 2021
Beauty ad spend will rise by 1.7% to total $7.5 billion across 11 key markets this year, before reaching $7.7 billion in 2022, up 2.6%, according to a new foreca ...
- IBM Testing Artificial Intelligence To Predict The Success Of Future Products
Data & Programmatic Insider, Laurie Sullivan - Monday, February 1, 2021
IBM has begun testing the use of data, analytics and AI to forecast the demand of future products with "a reasonable amount of accuracy," says Steve Laughlin, IBM Global Consum ...
- Dour Dentsu Forecast Lowers U.S., Worldwide Ad Consensus
MediaDailyNews, Joe Mandese - Friday, January 29, 2021
With Dentsu weighing in as the last -- and most pessimistic -- of the major agency holding company forecast updates, Madison Avenue's global consensus outlook has dropped to an avera ...
- Ad Spend Hallelujah: Forecast Sees Big Growth For Online
Email Insider, Ray Schultz - Thursday, January 14, 2021
Winterberry Growth forecasts a 10% increase in overall ad spending -- and 17.8% for online. ...
- Buyer Survey: Global Digital Spend To Rise 18% In 2021; Amazon To Hit 11% Of U.S. Digital By 2022
Digital News Daily, Karlene Lukovitz - Wednesday, January 13, 2021
Amazon is poised to benefit from conversion performance, insulation from Apple's coming ad-tracking opt-ins, finds Cowen's latest annual survey of senior U.S. media buyers. Research presents a positive outlook f ...
- How Data Models May Have Helped Prevent Chaos At Capitol Building
Data & Programmatic Insider, Laurie Sullivan - Monday, January 11, 2021
Advertisers use data models to determine the "perfect" message to target consumers with ads at specific moments. Why can't data models built on sentiment and interests predict violence? ...
- Media Channel And Market Predictions For A Hopeful 2021
MediaDailyNews, Sascha Lock, Guy Rancourt - Wednesday, January 6, 2021
Here are our top-line predictions for video, digital and out-of-home media in 2021. ...
- Network Ad Spending To Rebound On Easy 2020 Comps
MediaDailyNews, Joe Mandese - Wednesday, January 6, 2021
The bad news for U.S. network TV ad spending is it will fall again when Q4 2020 results are reported. The good news is 2021 will look good by compari ...
- FuboTV Projects Stronger Q4 Revenues, Subscribers, Supply-And-Demand Share Concerns Remain
Television News Daily, Wayne Friedman - Tuesday, January 5, 2021
FuboTV expects a 77%- 84% increase in Q4 revenue to $94-$98 million vs. 2019 and subscriber growth to 545,000 by year's end for 2020, up more than 72% vs. 201 ...
- FuboTV: Winner Or Loser? Strong Q4 Projections May Not Get Analysts On The Same Page
Video Insider, Karlene Lukovitz - Tuesday, January 5, 2021
Starkly divergent analyst outlooks for FuboTV have driven the stock up to $62, down to $24 and after today's Q4 preview, back up to nearly $30. ...
- 2021 Promises A FAST Start, Data Transformation, AI, More Work On Standardized Measurement
Advanced TV Insider, Karlene Lukovitz - Wednesday, December 23, 2020
As with AVOD, consumer adoption of free, ad-supported TV is expected to pick up in the coming year. Meanwhile, the industry will push to implement viable alternatives to cookies, a ...