- Ad Spend Hallelujah: Forecast Sees Big Growth For Online
Email Insider, Ray Schultz - Thursday, January 14, 2021
Winterberry Growth forecasts a 10% increase in overall ad spending -- and 17.8% for online. ...
- Buyer Survey: Global Digital Spend To Rise 18% In 2021; Amazon To Hit 11% Of U.S. Digital By 2022
Digital News Daily, Karlene Lukovitz - Wednesday, January 13, 2021
Amazon is poised to benefit from conversion performance, insulation from Apple's coming ad-tracking opt-ins, finds Cowen's latest annual survey of senior U.S. media buyers. Research presents a positive outlook f ...
- How Data Models May Have Helped Prevent Chaos At Capitol Building
Data & Programmatic Insider, Laurie Sullivan - Monday, January 11, 2021
Advertisers use data models to determine the "perfect" message to target consumers with ads at specific moments. Why can't data models built on sentiment and interests predict violence? ...
- Media Channel And Market Predictions For A Hopeful 2021
MediaDailyNews, Sascha Lock, Guy Rancourt - Wednesday, January 6, 2021
Here are our top-line predictions for video, digital and out-of-home media in 2021. ...
- Network Ad Spending To Rebound On Easy 2020 Comps
MediaDailyNews, Joe Mandese - Wednesday, January 6, 2021
The bad news for U.S. network TV ad spending is it will fall again when Q4 2020 results are reported. The good news is 2021 will look good by compari ...
- FuboTV Projects Stronger Q4 Revenues, Subscribers, Supply-And-Demand Share Concerns Remain
Television News Daily, Wayne Friedman - Tuesday, January 5, 2021
FuboTV expects a 77%- 84% increase in Q4 revenue to $94-$98 million vs. 2019 and subscriber growth to 545,000 by year's end for 2020, up more than 72% vs. 201 ...
- FuboTV: Winner Or Loser? Strong Q4 Projections May Not Get Analysts On The Same Page
Video Insider, Karlene Lukovitz - Tuesday, January 5, 2021
Starkly divergent analyst outlooks for FuboTV have driven the stock up to $62, down to $24 and after today's Q4 preview, back up to nearly $30. ...
- 2021 Promises A FAST Start, Data Transformation, AI, More Work On Standardized Measurement
Advanced TV Insider, Karlene Lukovitz - Wednesday, December 23, 2020
As with AVOD, consumer adoption of free, ad-supported TV is expected to pick up in the coming year. Meanwhile, the industry will push to implement viable alternatives to cookies, a ...
- November Turns In Best Ad Month Of The Year, Fourth Consecutive Spending Gain
MediaDailyNews, Joe Mandese - Wednesday, December 23, 2020
The U.S. ad economy turned in its best month so far this year in November, expanding 11.5%. It was the fourth consecutive month of growth in the U.S. ad econom ...
- 2021 Mobile Marketing Outlook Includes Accelerated Ad Spend, Contextual Focus
Mobile Insider, Karlene Lukovitz - Thursday, December 17, 2020
eMarketer has bumped up its mobile ad-spending forecast a bit, and predicts that iOS 14's App Tracking Transparency framework will accelerate the shift from waterfall auctions to contextual advertising. Oth ...
- Even Post-Covid, GroupM Projects Ecommerce Will Still Be Tiny Share Of Retail
MediaDailyNews, Joe Mandese - Wednesday, December 16, 2020
In the U.S., ecommerce is projected to account for only 16.2% of all retail sales next year. ...
- GroupM: Global Retail Ecommerce To Reach $10 Trillion By 2027
Mediapsssst, Richard Whitman - Wednesday, December 16, 2020
GroupM's new forecast predicts that next year, ecommerce in the U.S. will account for 16.2% of retail sales. The analysis is focused on retail ecommerce and thus omits service-focused sector ...
- Disney's U.S. OTT Revenue Share To Nearly Match Netflix's By 2022: Emarketer
Video Insider, Karlene Lukovitz - Tuesday, December 15, 2020
Disney+ U.S. revenues are projected to hit $4.2 billion by 2022. Overall U.S. OTT revenues are estimated to grow 30% and 19% in 2021, 2022, forecasts eMarketer. ...
- Expert Insights on The Future of U.S. Polling and Forecasting
MAD, Tony Jarvis - Friday, December 4, 2020
With polls in the spotlight again this election year an ARF event brought together a group of experts to consider the predictive accuracy of different methods of political and busine ...
- With A Spending Rebound Expected Next Year, 2020 Is A Year Most Want To Forget
MAD, Larissa Faw, Steve McClellan - Monday, December 7, 2020
GroupM, Magna and Zenith are out with their new global ad spending forecasts. ...
- Year-End Global/U.S. Ad Forecasts Improve Markedly
MediaDailyNews, Joe Mandese - Monday, December 7, 2020
The global and U.S. ad outlook has improved markedly from earlier this year, according to revised year-end forecasts released by Madison Avenue's Big 3 ad forecasting units. The worldwide consens ...
- Madison Avenue's Big 3 Publish Much Improved Year-End Forecasts
Research Intelligencer, Joe Mandese - Monday, December 7, 2020
The Big 3 holding company forecast units have significantly upgraded their outlooks for U.S. and worldwide ad spending in 2020 and 2021 in new year-end forecasts released today. WPP's Grou ...
- Local Ad Spending Begins Recovering, BIA Forecasts 2.5% Growth Next Year
MediaDailyNews, Wayne Friedman - Thursday, December 3, 2020
Ad spending in 2021 will be lower than 2019, when an estimated total $161 billion was spent, BIA Advisory Services says. Total U.S. local advertising this year is projected ...
- UK Ad Spend Down 4.4% This Year With 12% Rebound Forecast For 2021
MAD, Steve McClellan - Wednesday, December 2, 2020
That's according to GroupM's new forecast report for UK spending activity, which notes that Brexit continues to be a worry looming over the British economy. ...
- SMI Data Shows 2020 U.S. Ad Market Ending On An Up Note
Research Intelligencer, Joe Mandese - Thursday, December 3, 2020
Based on its most recent trending data, including the month of March, the U.S. ad market is pacing to end on a positive note heading into Q4, according to ...
- GroupM Foresees 11.8% Gain For 2021 U.S. Ad Spending
MAD, Steve McClellan - Tuesday, December 1, 2020
GroupM's latest ad forecast describes a "K-Shaped" recovery, which finds this year's drop in spending won't be as bad as initially expected. ...
- Consensus Outlook Improves For 2020, Turns Positive For 2021
MediaDailyNews, Joe Mandese - Wednesday, December 2, 2020
Madison Avenue's outlook improved significantly with Tuesday's release of GroupM's year-end forecast, bringing the current agency holding company consensus to a decline of 2.9% for 2020 ...
- Global Ad Spend Forecast To Drop 10.2% In 2020, Linear TV Ad Spend To Decline 16%
MediaDailyNews, Wayne Friedman - Monday, November 30, 2020
Worldwide linear TV advertising is expected to fall 16% -- $29.9 billion -- to $155.6 billion, the worst decline on record, according to WARC, the ad and marketing research comp ...
- Forecast: Digital Ad Spending To Grow, Print Will Stabilize
Publishing Insider, Rob Williams - Tuesday, December 1, 2020
Online display ads will see spending growth of 10%, although social media and online video will drive most of those gains. ...
- Online's $3 Billion Shopping Days Driving Retail: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
Since Sunday Adobe has seen spending of $14.5 billion, up 40.6% YoY, with each day this week bringing in more than $3 billion. Searches for shipping and curbside pickup contin ...
- Consumer Spending Hits $11 Billion So Far This Week, Adobe Reports
Digital News Daily, Ray Schultz - Wednesday, November 25, 2020
Discounts reign as consumers' online spending sees double-digit growth, Adobe Analytics data shows. ...
- U.S. TV Ad Spending Forecast To Decline 2.8%, Better Than Originally Projected
Television News Daily, Wayne Friedman - Tuesday, November 24, 2020
Ad-supported and CTV platforms will see the biggest growth, with a 31% improvement to $4.2 billion, while local TV stations will see positive growth of 8.3% to $22.4 billion. T ...
- Digital Marketing Forecasts For 2021
Around the Net In Digital, Ray Schultz - Wednesday, November 18, 2020
The year 2020 is almost over, and few of us will probably miss it. But it was a year that brands went through the process of digitalization. What can ...
- I Can't Wait -- Adults Are Taking Over At The White House
Mediapsssst, Richard Whitman - Tuesday, November 17, 2020
The Biden Administration will likely usher in a period of "policy-making predictability," according to Brian Wieser, global president, business intelligence, GroupM. In a POV he also opined that a well-thoug ...
- Why Trumpism Is Here To Stay, And What Brands Should Do About It
RTBlog, Joe Mandese - Monday, November 9, 2020
The 2020 presidential election has barely been resolved and oddsmakers are already predicting the soon-to-be-departing incumbent is the Republican favorite for 2024. That assumes the then 78-year-old isn't behind bar ...
