- U.S. Ad Economy Expands Again In September, Second Consecutive Month Of Gains
MediaDailyNews, Joe Mandese - Tuesday, October 20, 2020
The U.S. ad economy grew 2.7% in September -- its second consecutive month of expansion since the COVID-19 pandemic sent it into decline in March. While the rate of expansion ...
- TV Networks Cut Losses, Down 6% in Q3, AVOD To Surge 32%: Analyst
Television News Daily, Wayne Friedman - Monday, October 19, 2020
Broadcast TV networks are expected to sink 15.8% to $2.4 billion, with cable TV networks slipping 1% in Q3. The only TV group to gain from July-to-September -- Turner and ...
- 83% Of AMC Entertainment Theaters Open, But Running Out Of Cash
MediaDailyNews, Wayne Friedman - Tuesday, October 13, 2020
Even with most of its U.S. movie theaters re-opened, AMC Entertainment -- the largest U.S. movie chain -- says it could run out of cash by the end of this ...
- Analyst: National CineMedia Upfront 'Sold Out,' Albeit Lower Ad $
MediaDailyNews, Wayne Friedman - Monday, October 12, 2020
Even with advertising remaining "strong" since the movie theater industry's restart, National CineMedia is projected to see lower revenue this year and next, according to a new analyst estimate -- ...
- Premium Streaming Revenues To Top Global Theatrical Revenue For The First Time In 2020: PwC
Television News Daily, Wayne Friedman - Friday, October 9, 2020
Worldwide premium streaming video revenues are forecast to reach near $50 billion this year and to maintain their lead over global theatrical box-office revenues for the next five years. ...
- Wall Street Bullish On Ad Rebound, Especially Digital
MediaDailyNews, Joe Mandese - Friday, October 9, 2020
Wall Street analysts have turned extra bullish on digital media, especially social and CTV and streaming services, according to reports from equity research firms assessing the impact of the COVID-19 ...
- IBM Watson Advertising Expands Suite, Makes Artificial Intelligence The Backbone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
The capabilities allow brands to reach consumers under strict privacy guidelines. Nielsen, Xandr/AT&T, MediaMath, LiveRamp, Magnite and Beeswax are working with IBM to help scale the use of AI across ...
- Report Projects 2020 Media Price Deflation: -0.9% Worldwide; -3.4% In The U.S.
MediaDailyNews, Joe Mandese - Monday, October 5, 2020
The economic fallout of COVID-19 is now projected to have a pronounced deflationary effect on ad costs for most major media and in most major media markets, especially the U.S., ...
- WFA Sees Marked Uptick In Optimism, Majority Of Marketing Campaigns No Longer Impacted
MediaDailyNews, Joe Mandese - Tuesday, October 6, 2020
"Guarded optimism" is how the World Federation of Advertisers characterizes responses to its fourth tracking study on the impact of COVID-19 on marketing and media spending plans worldwide. Significantly, the ...
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- Disney+ Forecast To Double Global Subscribers, Achieve Profitability By 2024
Television News Daily, Wayne Friedman - Thursday, October 1, 2020
Disney+ U.S. subscribers are estimated to grow to 52.8 million in 2024 from MoffettNathanson's projection of 35 million by the end of the year. In addition, it expects profitability of ...
- 2020 Political Ad Spend Estimate Rises To Near $11B, Presidential Campaigns Ad Spend $5.2B
Television News Daily, Wayne Friedman - Thursday, October 1, 2020
Political-election spending projections for 2020 will now hit $10.8 billion, according to the Center for Responsive Politics -- 50% higher than in 2016. Currently, the presidential ad campaign totals $3.7 ...
- The 700 Million-Package Pileup: Online Holiday Shopping Surge Means Stress On System, Salesforce Predicts
Email Insider, Ray Schultz - Thursday, October 1, 2020
Marketers better have those email triggers in place -- returns are likely to rise in proportion to orders, according to forecasts. ...
- Global SVOD Subscriptions, Revenue To Double By 2025, Big Gains For Netflix, Disney+, Amazon: Study
Television News Daily, Wayne Friedman - Monday, September 28, 2020
Netflix, Disney+ and Amazon Prime Video will control half the world's subscription-video on demand users by 2025, according to a new survey. ...
- Forget The Super Bowl -- Gear Up For The Most Competitive 3 Months In Digital Advertising
Digital News Daily, Tim Lardner - Thursday, September 24, 2020
As digital becomes the new battleground for brand-building, performance and political marketing, here is how marketers can prepare for the most competitive three-month stretch in digital marketing and
media. ...
- Holiday Nerves: Ecommerce Brands Are Less Optimistic Than Last Year
Email Insider, Ray Schultz - Thursday, September 24, 2020
Ecommerce brands are planning later this year. They are worried about revenue and some are doing no peak-season marketing, Yieldify reports. ...
- Report: Auto Ad Spend Set To Accelerate In 2021
MAD, Larissa Faw - Wednesday, September 23, 2020
After a tough 2020 when ad spend in the category is projected to drop 21% across 10 major markets Zenith predicts global spending will rebound by double digits next year ...
- Content Marketing Revenues To Decline Nearly 7% In The U.S. In 2020
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2020
After years of double-digit percentage growth, U.S. content marketing revenues are expected to decline 6.8% due to the COVID-19 pandemic in 2020, according to PQ Media. ...
- More TV Cord-Cutting To Come, Virtual Pay TV Providers Bring Little Help
Television News Daily, Wayne Friedman - Monday, September 21, 2020
eMarketer estimates there will be a 7.5% decline in 2020 (6.6 million homes) to 77.6 million traditional pay TV subscribers. These totals are down 23% from 2014. ...
- Magna Forecasts Second-Half Improvement, Full-Year Ad Spending Decline Of Just 4.6%
MAD, Steve McClellan - Wednesday, September 16, 2020
Record political spending will help prop up the numbers in the second half while next year the IPG unit predicts a 4% gain over 2020 spending levels. ...
- Magna Reduces 2020 U.S. Ad Outlook Another Three-Tenths Of A Point: Now -4.6%
MediaDailyNews, Joe Mandese - Wednesday, September 16, 2020
IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook down again, but is keeping its 2021 forecast the same. Magna now projects the U.S. ad economy will decline ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 16, 2020
Google on Wednesday introduced a series of tools in Display & Video 360 and Campaign Manager to help advertisers increase awareness, improve forecasting and measurement on TV and video ad ...
- Ad Inflation Continues, Despite Recession, Though It Has Moderated Significantly
Research Intelligencer, Joe Mandese - Tuesday, September 15, 2020
While economic disruption moderated the rate of media cost inflation for advertisers this year, it won't actually go negative for any quarter -- including the height of the ad recession ...
- GroupM: Global Ad Demand Improving, Turning 'Positive' In Some Markets
MediaDailyNews, Joe Mandese - Monday, September 14, 2020
More encouraging news that ad demand is rebounding from its recent recession is coming out of GroupM's Business Intelligence team. "Global advertising is improving," GroupM Business Intelligence Global President Brian ...
- PwC Study: Global Media, Entertainment Revenues To Sink 5.6% in 2020
MediaDailyNews, Wayne Friedman - Thursday, September 3, 2020
PwC estimates a 7.3% decline to $660.6 billion in total media/entertainment revenues for this year in the U.S. ...
- TV's Slow Recovery: Projected To Drop 10% For 2020
Television News Daily, Wayne Friedman - Monday, August 31, 2020
TV advertising's sharp 28% decline in Q2 will be slowed by 9% drops in Q3 and Q4 this year, MoffettNathanson Research says. TV advertising was down 2% in the first ...
- IAB: The Impact Of COVID-19 On Data Spending
Inside Performance, Laurie Sullivan - Friday, August 28, 2020
COVID-19 has impacted the short- to mid-term marketing spend for marketers, but the long-term impact is much less certain, according to The State of Data report published by the IAB ...
- Hard To Predict Where TV Ad Market Is Going, But Roku On Track
TV Watch, Wayne Friedman - Wednesday, August 12, 2020
Estimates are Roku will pull in $566 million in video advertising dollars in 2020. ...
- Discretionary Spend Down 50%, But Video, Electronics Outlooks Still Solid
Video Insider, Karlene Lukovitz - Tuesday, August 11, 2020
Although 70% of U.S. broadband households think the economy will take a long time to recover, intentions for increased at-home video consumption and CE purchases remain solid, Parks Associates' ongoing ...
- Sinclair Revenues Up 66%, But Sports Revenue Remains Weak
Television News Daily, Wayne Friedman - Wednesday, August 5, 2020
Revenue hit $1.3 billion for the period for the TV station group. ...
