- Out-Of-Stock Product Messages Rise By 172%, Adobe Finds - How Will It Affect Advertising?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Adobe's 2021 holiday season forecast estimates U.S. holiday sales online will rise 10% to reach $207 billion -- setting a new record -- but supply-chain constraints and rising prices wi ...
- Forecast: Digital Music Streaming Ad Revenues To Hit $7.7B In 2021, $9.4B In 2022
MediaDailyNews, Wayne Friedman - Friday, October 8, 2021
Results this year would more than double the 15% growth rate of digital music advertising from a year ago. ...
- YouTube Viewing On TV Spiked In 2020, Forecast For Slower Growth In 2021
Television News Daily, Wayne Friedman - Thursday, October 7, 2021
Last year, more YouTube viewers watched content on their big TV screens than anywhere else, at 53%, up from 34% in 2019. ...
- MadHive Expands Google Cloud Operations For Local TV Station CTV Platforms
Television News Daily, Wayne Friedman - Wednesday, October 6, 2021
Looking to boost its growing CTV "infrastructure-as-service" for TV station groups, MadHive has struck a deal with SADA, to build on its efforts around fraud detection, attribution, OTT audience forecastin ...
- Local Advertising To See 6.4% 2022 Growth Following Robust 9.9% 2021 Rebound
Digital News Daily, Karlene Lukovitz - Tuesday, October 5, 2021
Streaming video/OTT is forecast to see the biggest 2022 gain - up 18.5%, to $21.3 billion - more than twice as large as broadcast TV advertising. ...
- Ad Spending By Home Appliance Makers Will Spike 12.6% This Year
Mediapsssst, Richard Whitman - Monday, October 4, 2021
That's according to a new forecast by Zenith that reports spending in the home appliance category will reach nearly $5 billion. ...
- Local TV Ad Revenues To Hit $21B In 2022
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
Over-the-air local TV will grow 28% to $19.3 billion, with digital up 11% to $1.7 billion vs. 2021 -- $15.1 billion and $1.53 billion, respectively, says BIA AdvisoryS Services. ...
- Skinny Santa: Salesforce Expects Higher Costs, Fewer Online Orders This Holiday Season
Email Insider, Ray Schultz - Wednesday, September 29, 2021
Growth will come from a 20% increase in consumer prices as ecommerce brands cope with earlier ordering and other challenges. ...
- Magna Upgrades Full-Year Forecast And Predicts Double-Digit Growth For 2022
MAD, Steve McClellan - Monday, September 27, 2021
The firm now predicts that U.S. media owner ad revenues will grow 23% to reach $278 million this year, while 2022 revenues will surpass $300 million for the first t ...
- Forecast: Traditional TV Sees No Big Ad Gains In 2022, But CTV Rises
Television News Daily, Wayne Friedman - Monday, September 27, 2021
National TV on broadcast and cable networks is only expected to grow a modest 7.4% to $40 billion this year. ...
- Report: TV Sees 31% Ad Revenue Growth In Q2, But Will Go Negative In Q4
Television News Daily, Wayne Friedman - Thursday, September 16, 2021
TV's strong ad revenue growth looks to be short-lived, according to MoffettNathanson, which estimates a 6% rise for Q3 and an 8% decline in Q4. These projections do not inclu ...
- Holiday Performance, Campaign Strategies Rely On Supply
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
This year's holiday shopping season will look different as marketers rely on performance marketing and supply and demand plays a key role in campaign strategies. ...
- Online Holiday Sales Could Hit Up To $218 Billion: Deloitte
Email Marketing Daily, Ray Schultz - Tuesday, September 14, 2021
And retail sales could go as high as $1.3 trillion, Deloitte projects in its 2021 forecast. Ecommerce sales will increase by 11% to 15% to hit a total of $2 ...
- Out-Of-Home's Pandemic Paradox: U.S. Time Spent Rose As Ad Spending Crashed
MediaDailyNews, Joe Mandese - Thursday, September 9, 2021
While time spent expanded 0.5% to 2.86 hours weekly, U.S. out-of-home ad spending fell 21.1% to $8.73 billion. ...
- Forecast: 2022 Midterm Political Ads To Hit $7.8 Billion; Broadcast TV Up 30% To $3.8 Billion
Television News Daily, Wayne Friedman - Thursday, August 26, 2021
Kantar notes that its estimate is a more conservative industry number, "not quite as dramatic as other forecasters." Still, Kantar says broadcast TV will sharply climb to $3.8 billion, wi ...
- 2022 Midterm Ad Spending Projected To Hit $8.9B
Television News Daily, Wayne Friedman - Wednesday, August 18, 2021
U.S. political advertising spending in the 2022 midterm elections will near record totals of the presidential race. ...
- Report Finds Media-Sponsored Agencies Reach 'Saturation Point,' Digital Shops Poised To Explode
Research Intelligencer, Joe Mandese - Tuesday, August 10, 2021
The number of traditional media services agencies sponsored by local media companies in the U.S. is beginning to flatten, while the universe of independent digital shops is actually poised ...
- Key Category Projections Reveal Mixed Recovery For 2021-22
Research Intelligencer, Joe Mandese - Monday, August 9, 2021
Transportation and tourism, one of the categories most severely disrupted in 2020 by the COVID-19 pandemic, is showing the greatest recovery in 2021 and 2022, according to key category grow ...
- Display Poised To Overtake Search In Digital B2B Ad Marketplace
Research Intelligencer, Joe Mandese - Wednesday, August 4, 2021
After years of eroding to the rapidly rising paid-search advertising marketplace, digital display advertising is poised to surge among B2B marketers. That's the prediction based on new estimates released th ...
- Media Dynamics Alert: Streaming Share Of U.S. Viewing +1,200% Since Early 2010s
Research Intelligencer, Joe Mandese - Monday, August 2, 2021
Online streaming's share of the U.S. TV/video viewing population has expanded 1,200% since the "early 2010s," according to a soon-to-be-released estimate from a forthcoming "TV Dimensions Alert" from media a ...
- How Madison Avenue Attained Herd Immunity
RTBlog, Joe Mandese - Monday, August 2, 2021
Just a week after publishing our eighth upward revision in Madison Avenue's ad consensus, GroupM says they may prove "to have been conservative." ...
- B2B Marketers Increasing Use Of Digital -- Approaching $15B By 2023, Says eMarketer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 26, 2021
For the first time, more than half of B2B marketers' digital spend will focus on phones and tablets vs. non-mobile devices such as laptops and desktop computers. ...
- Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of Total
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
The forecast calls for online video growth and performance-led ecommerce advertising to add $40 billion, or 11.2%, to global ad spend, for a total of $669 billion. ...
- 34% Of Global Households Owned Smart TVs At End Of 2020
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
Global household penetration is forecast to hit 51% by 2026. ...
- 2021 U.S., Worldwide Consensus Jumps On Zenith Ad Revisions
MediaDailyNews, Joe Mandese - Monday, July 26, 2021
Publicis Media unit Zenith quadruples U.S., doubles worldwide growth estimates for 2021. ...
- Zenith: Cinema Advertising Poised For 116% Gain, Fastest-Growing Medium Of 2021
Research Intelligencer, Joe Mandese - Monday, July 26, 2021
Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recession, plummeting 72% from 2019 -- will be the fastest-growing this year, according to just-released updated figures from Public ...
- Local Media Ad Revenues Forecast To Hit $142B In 2021, But Traditional TV Falters
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
Although traditional TV platforms will decline this year, local TV stations' digital efforts will make some gains. ...
- Kantar Projects Record U.S. TV Ad Sales For Tokyo Summer Games, 20% Higher Than 2018
MediaDailyNews, Joe Mandese - Thursday, July 15, 2021
Despite some big question marks about attendance, fan enthusiasm and athletic performance for the Tokyo Summer Olympic Games, Kantar on Thursday forecast it will set a new record for U. ...
- Dentsu: Full Ad Recovery Now Forecast For 2021
MAD, Steve McClellan - Tuesday, July 13, 2021
The firm now says it expects global advertising to grow by 10.4% to $634 billion while U.S. spending is expected to jump more than 13% to $240 billion. ...
- Xandr Debuts Ad Inventory Forecasting, Analysis Across CTV, Linear Addressable
Digital News Daily, Karlene Lukovitz - Tuesday, June 29, 2021
The new technology allows MVPDs to offer buyers deduplicated, accurate, at-scale reach and frequency across the two types of addressable inventory, says the company. ...
