- Absence Of Google Ads In Search Leads RBC To Lower Estimates For Third Time In 3 Weeks
Search Marketing Daily, Laurie Sullivan - Friday, March 27, 2020
In what appears to be a broader trend in online advertising, RBC analysts lowered estimates for several online companies based on lower guidance and an absence of advertising across Google ...
- Magna's Revised U.S. Ad Spend Forecast: Down 2.8% This Year, Up 2.5% Next Year
MAD, Steve McClellan - Thursday, March 26, 2020
The IPG intelligence arm sees a "V-Shaped" U.S. ad market recovery from the pandemic this year with steep declines in the first half but something of a rebound in the ...
- TV Ad Revenues To See Sharp 40% Decline in 2Q, Moderating Drops Through 2020
Television News Daily, Wayne Friedman - Thursday, March 26, 2020
Bernstein Research estimates a "base case" scenario -- one where Q1 2020 will see a 10% decline in TV advertising, a 40% drop in Q2, a 15% pullback in Q3, ...
- Covering The Ad Industry In The Time Of COVID-19
RTBlog, Joe Mandese - Monday, March 23, 2020
I've covered many crises impacting the advertising and media industry over the past four decades, but never one rolling out like this one in real-time, and potentially, impacting so many ...
- Global Ad Outlook Revised Downward By Billions: Attributed To COVID-19, China
MediaDailyNews, Joe Mandese - Thursday, March 19, 2020
The global ad-spending outlook has been revised downward by billions of dollars each year through 2023, according to a new report from eMarketer, which also issues its first estimate for ...
- How Economic Recessions Impact The Ad Economy: By Medium, By Category
Research Intelligencer, Joe Mandese - Thursday, March 19, 2020
While TV lost only a small number of advertisers during the Great Recession, a print medium like magazines saw the number of advertisers erode by 10,619: from 36,020 at the ...
- An Ad Industry Forecast You Never Wanted To See
Red, White & Blog, Joe Mandese - Wednesday, March 18, 2020
It's not uncommon for some of Madison Avenue's leading modelers to forecast outcomes like a epidemiologists predicting a viral spread, but usually, it's about media. On Tuesday they did that ...
- Coronavirus Slowing Growth Of Wearables Market
Connected Thinking, Chuck Martin - Tuesday, March 17, 2020
The coronavirus is taking its toll on the wearables market, at least from a growth perspective. The market is now projected to grow 9% this year, reaching 368 million devices ...
- Networks Could Lose Millions In Sports Advertising, With Big Hits To NBA, NHL, NCAA
Television News Daily, Wayne Friedman - Thursday, March 12, 2020
Around $700 million in advertising deals would be lost to ESPN, ABC, and TNT should the NBA cancel the rest of its season. ...
- Coronavirus Takes Search Budgets On Roller Coaster As Analysts Remodel Ad Revenue
Search Marketing Daily, Laurie Sullivan - Wednesday, March 11, 2020
Jonathan Kagan, Cogniscient Media vp search, expects declines in verticals such as travel, but says some verticals have increased budgets. The B2B space will have a notable impact, says Chacka ...
- Coronavirus Would 'Briefly' Hurt U.S. Ad-Supported Media: Analyst
Television News Daily, Wayne Friedman - Wednesday, March 11, 2020
Ad disruptions due to coronavirus "may be short-lived and should follow a similar economic pattern to that of the aftermath of September 11, 2001," writes Moody's Investors Service media analyst ...
- TV Groups Like Disney Seen Losing 3-8% In Ad Sales Due To Coronavirus
Television News Daily, Wayne Friedman - Tuesday, March 10, 2020
The worst-case scenario would mean Disney could see ad growth decline by 3% in Q2 and 8% in Q3 this year through second-quarter 2021, says Bernstein Research analyst Todd Juenger. ...
- Myers Revises 2020 Media Ad Outlook To +4.8%, Cites Coronavirus
Research Intelligencer, Joe Mandese - Tuesday, March 10, 2020
Advertising and media industry researcher and consultant The Myers Report has revised its 2020 outlook for media advertising growth downward to +4.8% from its previous forecast of +6.2%, citing the ...
- Analyst: Netflix To Lose, Not Gain Streamers Due To Coronavirus
Research Intelligencer, Joe Mandese - Tuesday, March 10, 2020
In a seemingly counterintuitive projection, a well-regarded equities researcher this morning issued an alert for Netflix's streaming revenues due to the impact of Coronavirus. The warning seems counterintuitive, because a ...
- Analyst Lowers Search Travel Ad Outlook, Google's Earnings Too
MediaDailyNews, Joe Mandese - Thursday, March 5, 2020
Even as Madison Avenue's major ad forecasters begin reassessing their outlooks to factor the impact the Coronavirus outbreak is having on the media marketplace, a major Wall Street securities firm ...
- Local Political Advertising Estimate Raised 8% To $7.1 Billion
Television News Daily, Wayne Friedman - Wednesday, March 4, 2020
Local political advertising is poised to pull in higher record levels than previously estimated -- up 8% to $7.1 billion in 2020, according to a new projection from BIA Advisory ...
- 2020 Ad Market Forecast Revised, But To What?
Mediapsssst, Richard Whitman - Wednesday, March 4, 2020
Remember those predictions back in December? Set them aside for now. They didn't factor in the Covid-19 crisis, a development that wasn't on anybody's radar at the time. ...
- GroupM's Wieser On Coronavirus: More TV Time, Less Out-Of-Home?
Television News Daily, Wayne Friedman - Tuesday, March 3, 2020
The coronavirus may result in a decline in media and marketing consumption, yet traditional tv "could fare relatively better because of the likely improvements in audience levels, while outdoor advertising ...
- Media Stocks Down 14% For Week, Coronavirus Concerns Remain
MediaDailyNews, Wayne Friedman - Friday, February 28, 2020
Although media stocks were hit with dramatic weekly declines along with the major stock market indices at large -- around 14% over the last five days, due to mounting concerns ...
- Coronavirus To Push Smartphone Market Down: Study
AI & IoT Daily, Chuck Martin - Friday, February 28, 2020
Global shipments of smartphones will decline 2% this year due to the impact of the Covid-19 virus, according to the International Data Corporation. Shipments in Q1 are projected to drop ...
- Network Audience Delivery Dives In Q1, TV Usage Declines Accelerating
MediaDailyNews, Joe Mandese - Wednesday, February 19, 2020
Halfway through Q1, the network TV marketplace appears to be getting off to a troubling start, according to a leading Wall Street securities firm following the sector. Broadcast network delivery ...
- Roku Q4 Revenue Rises 49%, Active Accounts Hit 37 Million
Television News Daily, Wayne Friedman - Thursday, February 13, 2020
Roku boosted its Q4 2019 revenues to $411 million -- and expects similar strong business to continue in 2020. ...
- App Install Ad Spending Reaches $76.2B, Poised To Jump Further
Digital News Daily, Laurie Sullivan - Thursday, February 13, 2020
On Thursday, AppsFlyer published its Global App Install Ad Spend report. "Struggles include retention and uninstalls, so getting users to repeatedly use their apps continues to be a challenge," Shani ...
- U.S. Political Ad Spending To Approach $7 Billion, Represent 1.4% Of All Media Ad Revenues
MediaDailyNews, Joe Mandese - Wednesday, February 12, 2020
Political ad spending during the 2020 campaign cycle will approach $7 billion, accounting for 1.4% of all media advertising revenues, according to a first-ever political ad forecast issued by eMarketer. ...
- Disney+ Estimated To Grow To 126 Million Global Subscribers By 2025
Television News Daily, Wayne Friedman - Thursday, February 6, 2020
Digital TV Research estimates Disney+ will get to 126 million global subscribers by 2025 -- 53% of Netflix's expected global subscriber total and much higher than Disney's target of 60 ...
- Radio Digital Ad Revenue Tops $1 Billion
MediaDailyNews, Fern Siegel - Wednesday, February 5, 2020
Local radio stations' revenues grew 25% in 2019 and are forecast to grow 29% this year, the RAB-Borrell report says. ...
- Where Do Media Buyers Find Quality Audiences?
Show Daily: Videos, Nina Lentini - Friday, January 31, 2020
Media buyers today walk a tightrope in the divisive political atmosphere that spills over into news. "Brand guys want to stay away," Matt Sweeney, chief investment officer at GroupM, bluntly ...
- 3 Billion Smart Devices To Ship In 2023: Study
AI & IoT Daily, Chuck Martin - Wednesday, January 22, 2020
The shipments represent a growth of 7% from 2019, according to a new forecast by Canalys. ...
- Dentsu Aegis Forecasts 3.9% Global Growth This Year, 3.3% Next
MAD, Steve McClellan - Wednesday, January 22, 2020
The predicted 2020 growth will translate to an additional $23.3 billion ad dollars globally and $8.5 billion in the U.S. Total global spending this year will amount to $615.4 billion, ...
- Online Shopping By Voice Devices, Wearables On The Rise
Connected Thinking, Chuck Martin - Sunday, January 19, 2020
A new study forecasts a 91% increase in the use of wearables and a 201% increase in voice-activated devices for online purchasing. ...
