- Local Media Ad Revenues Forecast To Hit $142B In 2021, But Traditional TV Falters
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
Although traditional TV platforms will decline this year, local TV stations' digital efforts will make some gains. ...
- Kantar Projects Record U.S. TV Ad Sales For Tokyo Summer Games, 20% Higher Than 2018
MediaDailyNews, Joe Mandese - Thursday, July 15, 2021
Despite some big question marks about attendance, fan enthusiasm and athletic performance for the Tokyo Summer Olympic Games, Kantar on Thursday forecast it will set a new record for U. ...
- Dentsu: Full Ad Recovery Now Forecast For 2021
MAD, Steve McClellan - Tuesday, July 13, 2021
The firm now says it expects global advertising to grow by 10.4% to $634 billion while U.S. spending is expected to jump more than 13% to $240 billion. ...
- Xandr Debuts Ad Inventory Forecasting, Analysis Across CTV, Linear Addressable
Digital News Daily, Karlene Lukovitz - Tuesday, June 29, 2021
The new technology allows MVPDs to offer buyers deduplicated, accurate, at-scale reach and frequency across the two types of addressable inventory, says the company. ...
- Global Streaming Content Spending Leapt 16% to $220B+ In 2020, Disney Led At $28.6B
Video Insider, Karlene Lukovitz - Tuesday, June 29, 2021
Netflix spent $15.1 billion, but that would be topped by a combined WarnerMedia Discovery entity at $20.8 billion, reports Purely Streamonomics -- which projects that global content spend will h ...
- StackAdapt Forecasts Campaign Delivery And Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, June 14, 2021
"It's about seeing into the future to know how the campaign will scale and see the performance you can expect before spending a dollar" to eventually help marketers forecast performan ...
- Magna Boosts 2021 U.S. Ad Forecast To +15%, Strongest Growth Rate In 40 Years
Digital News Daily, Karlene Lukovitz - Monday, June 14, 2021
Magna now projects 15% U.S. advertising growth this year, to $259 billion, and 14% growth globally, to $657 billion -- both record-setting. ...
- Magna More Than Doubles U.S. Ad Growth Estimate For 2021
MediaDailyNews, Joe Mandese - Sunday, June 13, 2021
On the heels of GroupM's update, IPG Mediabrands' Magna unit has more than doubled its growth estimate for the U.S. ad economy in 2021. Madison Avenue's Big 4 consensus n ...
- GroupM Nearly Doubles 2021 U.S. Ad Growth Projection, Revises 2020 Decline To Less Than A Point
MediaDailyNews, Joe Mandese - Thursday, June 10, 2021
The outlook for U.S. ad spending has improved considerably for this year, as have estimates for 2020, which included a recession attributed to the COVID-19 pandemic, according to a mid-ye ...
- Local TV Ads Sink 19% This Year, Will Rise 20% In 2022
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
Core, non-political advertising is expected to grow 5.4% this year, partly reversing a 23% decline in 2020. BIA says local TV-owned digital advertising will rise 7% in 2021. ...
- B2B Big Bang: Spending Is Up In Key Expense Categories, American Express Reports
Email Insider, Ray Schultz - Tuesday, June 1, 2021
Ad spending will rise by 4.1% in Q2, American Express and The Centre for Business and Economic Research report. ...
- TV Upfront Recovery: 2021-22 Forecast To Rise 7.6% To $19.9B
Television News Daily, Wayne Friedman - Tuesday, May 25, 2021
The TV upfront market is forecast to climb 7.6% to reach $19.9 billion for the 2021-2022 TV season, according to eMarketer. This includes ad spending on all national linear broadca ...
- Global AVOD Ad Revenue To Grow 144% By 2026, With U.S. Contributing Nearly Half
Video Insider, Karlene Lukovitz - Tuesday, May 25, 2021
The U.S. -- the world's largest AVOD market by ad revenues as of 2019 -- is on track to exceed $31 billion by 2026, accounting for 47% of the $ ...
- Zenith: Alcohol's 2021 Global Ad Spend To Rise 5.3%, Digital Growing At TV's Expense
Digital News Daily, Karlene Lukovitz - Monday, May 24, 2021
Alcohol's rebound will still take years, given how hard-hit it was by the pandemic. Its digital spend is forecast to grow at 9.1% annually, while TV spend is forecast ...
- Zenith: Global Alcohol Ad Spend Will Rise 5.3% In 2021
MAD, Larissa Faw - Monday, May 24, 2021
Alcohol advertising will grow roughly in line with the general ad market with 4%-5% annual growth in 2022 and 2023, according to Zenith's new projection for the category. ...
- ViacomCBS Retains National TV Ad Dominance Despite Discovery/WarnerMedia Merger
Television News Daily, Wayne Friedman - Tuesday, May 18, 2021
Through the first four months of this year, Discovery/WarnerMedia TV networks accounted for $2.30 billion of national TV spend on TV -- a 15.7% share. ...
- U.S. Pay-TV Revenues To Plunge By $23B By 2026
Digital News Daily, Karlene Lukovitz - Monday, May 17, 2021
The U.S. share of global pay-TV revenues will decline from 52% to 40% between 2020 and 2026, projects Digital TV Research. ...
- Radio Ad Dollars In 2021 Projected To Rise To $11.7 Billion
MediaDailyNews, Wayne Friedman - Friday, May 14, 2021
A year ago, radio was hit with a massive 23.6% decline to $9.7 billion. ...
- Let's All Go To The Movies, Again: CDC Guidance Boosts Cinema Outlook
RTBlog, Joe Mandese - Monday, May 17, 2021
The cinema ad industry is preparing for a strong -- if not blockbuster -- Memorial Day weekend, following last week's guidance from the CDC that fully vaccinated Americans can retu ...
- Linear Addressable TV Revenues To Climb 33%, But Homes To Decline
Television News Daily, Wayne Friedman - Wednesday, May 12, 2021
The media research company estimates this year will see a 4.7% decline in addressable TV homes to 57.6 million. ...
- Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Publishers are betting on the rise of automated deals offering the scale and benefits of RTB-based, open-auction transactions with the same level of granularity and control that both buyers a ...
- Scatter Premiums Signal Increased Demand Heading Into Upfront Negotiations
MediaDailyNews, Joe Mandese - Wednesday, April 28, 2021
By one important measure -- the premium advertisers pay to buy short-term scatter advertising vs. what they paid in the upfront -- demand for network advertising inventory appears to ha ...
- Zenith: CPG Spending Will Return to Pre-Pandemic Levels in 2023
MAD, Larissa Faw - Monday, April 26, 2021
CPG digital ad spend will rise from $12.3 billion in 2020 to $14.9 billion in 2023, and its market share will increase from 46% to 49%, according to a n ...
- FMCG Ad Spending Expanding, But Not So Fast
MediaDailyNews, Joe Mandese - Monday, April 26, 2021
After receding nearly 11% in 2020, so-called fast-moving consumer goods such as food and drink brands are poised to increase their ad spending over the next few years, albeit n ...
- Are You Ready For Some Inflation?
RTBlog, Joe Mandese - Monday, April 26, 2021
The good news is that coming out of a global pandemic, demand for many goods and services is expanding. The bad news is that inflation may be too, including f ...
- Walmart Contributes To Search Ad Spend Rise To $61.69B In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 21, 2021
COVID-19 sent media buys into a spin last year, but accelerated the long-term outcome. Ecommerce-related search advertising stepped in to pick up the slack and produced some unexpected results, ...
- 'No Truth' To Havas Rumors, States Publicis Groupe CEO Sadoun
MAD, Larissa Faw - Thursday, April 15, 2021
In an interview with MediaPost, the Publicis Groupe chief strongly denied rumors and reports of a pending merger with Vivendi's Havas Group. ...
- GroupM: China Now Accounts For 5% Of World's Biggest Marketers, But Tensions Abound
MediaDailyNews, Joe Mandese - Tuesday, April 13, 2021
As trade tensions with China continue, a new report from GroupM's Business Intelligence unit indicates the nation currently accounts for about 5% of the revenue for the world's biggest marketer ...
- OTT/CTV Grows: Pluto TV Forecast To Hit $1.1 Billion Ad Revenue In 2022
Television News Daily, Wayne Friedman - Tuesday, April 6, 2021
For the ViacomCBS AVOD, this includes all digital ads -- on desktop, laptops, mobile, tablets and other internet-connected devices. ...
- Amazon Share Of U.S. Digital Advertising Tops 10%
Digital News Daily, Karlene Lukovitz - Tuesday, April 6, 2021
Amazon's share of the U.S. digital advertising market rose from 7.8% in 2019 to 10.3% in 2020 -- and will continue to take search share, in particular, from Google, especial ...
