- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms for Google, Bing, Yahoo, Yandex and Baidu and major paid social channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, ...
- National TV Sinks 23% In Ad Revenues To $716.4 Million, Sports TV Takes 66% Hit
Television News Daily, Wayne Friedman - Tuesday, June 30, 2020
Sports TV generated just $52.8 million dollars -- comprising 8% of all national TV ad dollars, compared to 17% in May 2019. All cable TV networks were 24% lower to ...
- NBCU Stations' Advanced Ad Group Strikes CTV, OTT Ad Inventory Deal With Mediaocean
Television News Daily, Wayne Friedman - Tuesday, June 30, 2020
The deal with Mediaocean allows media buyers to buy NBCU stations' OTT inventory alongside traditional TV without changing their current workflow. MediaOcean's Spectra platform offers media planning, buying, and selling ...
- Unilever Suspends All U.S. Advertising On Facebook, Instagram and Twitter
Digital News Daily, Gavin O'Malley - Friday, June 26, 2020
Unilever has just decided to pull advertising for the remainder of year on all three social platforms. Last year, it spent $42 million on Facebook. ...
- Can Your Brand Afford NOT To Advertise?
MediaDailyNews, George Simpson - Thursday, June 25, 2020
Naturally, all the authors who advocate for continued (or even more) spend, work for companies that benefit from more ad spending. Duh. ...
- IAB: CTV Ad Spend Unfazed By COVID; Addressable Also Set To Benefit
Digital News Daily, Karlene Lukovitz - Tuesday, June 23, 2020
Connected TV proved remarkably immune to the severe Q2 ad-spending cuts, and drew dollars from broadcast and cable TV, a new pre- and post-COVID IAB study finds. ...
- For The First Time Ever, Google Ad Revenues Are Poised To Decline -- Digital Ad Market Share, Too
MediaDailyNews, Joe Mandese - Monday, June 22, 2020
For the first time since it has been tracked, Google's U.S. ad revenues will decline this year, according to revised projections released today by eMarketer. "Google's net U.S. ad revenues ...
- Presidential Ad Spending Dips In Current Week, Biden Campaign Ups Spend For Weeks To Come
Television News Daily, Wayne Friedman - Friday, June 19, 2020
Media spend will ramp up as the Biden Presidential campaign plans to place $15 million in traditional TV spending in the weeks to come. The Biden campaign, which had been ...
- eMarketer Revises 2020-21 Upfront Down 32% To $14.78B
MediaDailyNews, Joe Mandese - Wednesday, June 17, 2020
At a time when many on both the supply and demand side are trying to get a handle on the 2020-21 network upfront ad marketplace or whether there will even ...
- GroupM Forecasts 13% Drop In U.S Ad Spending In 2020
MAD, Steve McClellan - Tuesday, June 16, 2020
The news could be a lot worse given the state of the economy, according to the company's revised U.S. forecast issued Tuesday. ...
- Madison Avenue's 2020 Consensus Outlook Falls To Negative 3.5%
Research Intelligencer, Joe Mandese - Tuesday, June 16, 2020
Madison Avenue's consensus outlook for 2020 turned negative for the year, as the second of the Big 4 agency forecasting units weighed in with its mid-year adjustment. GroupM now projects ...
- Magna: Global Ad Economy To Contract 7.2% This Year, Reduces 2021 Outlook Nearly $100B
MediaDailyNews, Joe Mandese - Monday, June 15, 2020
The global ad economy will contract 7.2% this year, the worst reduction in worldwide ad spending in recent memory, according to the latest estimates from IPG Mediabrands Magna unit. That ...
- Biden Slightly Higher Than Trump On Digital Ad Campaign Spending
Television News Daily, Wayne Friedman - Monday, June 15, 2020
Biden spent $6.8 million on Facebook and Google from May 24-June 7, Advertising Analytics says, vs. the Trump campaign at $6.7 million. Biden's spending on Facebook was $5.5 million vs. ...
- Auto Ad Spending Doubles In Three Weeks
Marketing Daily, Tanya Gazdik - Thursday, June 11, 2020
Ad spending for RVs is up nearly three times year-to-date, with many consumers opting for road trips this summer due to the pandemic. ...
- Scramble For Real-Time Advertising Returns As Brands Insist On Quick Pivots
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2020
Marketers are avoiding media that requires a long process to create and complete, and want the ability to dynamically change the message. Brands are talking about reducing the time to ...
- Pets Category Ad Spending Spikes In Second Quarter
Marketing Daily, Tanya Gazdik - Wednesday, June 10, 2020
The top five companies collectively have spent over $185 million to promote pet products year to date, per MediaRadar. ...
- More Data Shows Spending Has Hit Bottom, Q3 Is Effective Rebound For U.S. Ad Economy
MediaDailyNews, Joe Mandese - Tuesday, June 9, 2020
The data, from a survey of ad execs conducted by Advertiser Perceptions, shows that June through October are the biggest rebound months, suggesting the third quarter is the effective rebound ...
- Comcast Creates New Platform For Content Owners, Distributors To Sell Set-Top-Box, VOD Inventory
Television News Daily, Wayne Friedman - Tuesday, June 9, 2020
Looking to expand programmatic TV media buying for TV advertisers, Comcast Technology Solutions and FreeWheel have created a new platform for content owners and distributors to sell set-top-box video-on-demand invent ...
- Shopper Marketing Marries OTT: Roku Adds Kroger Data, Analytics To Lure CPG Advertisers
Video Insider, Karlene Lukovitz - Tuesday, June 9, 2020
Kroger's customer data on 60 million-plus households from its nearly 2,800 supermarkets will give CPGs access to closed-loop attribution. ...
- States Leaning Further Toward Breakup Of Google Ad-Tech Biz
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 5, 2020
The investigation of Google by state attorneys general has moved to the fore again and could lead to a breakup of its ad business as part of an expected laws ...
- 'Feels Like Bottom,' Ad Exec Data Signals Rebound Began In May
MediaDailyNews, Joe Mandese - Friday, June 5, 2020
On the same day that Wall Street is rallying on a better-than-expected U.S. jobs report for the month of May, the ad industry has its own positive metric signaling a ...
- Activism, Current Events, Blackout Tuesday Impacts Ad Spend On Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2020
Facebook daily spend has dropped nearly 60% in correlation with the activism efforts, Tinuiti analysis shows. The impact in the last week has been three times as great as the ...
- Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study Finds
Digital News Daily, Ray Schultz - Wednesday, June 3, 2020
But many expect modest hikes, and a third say they will reduce their budgets, Ascend2 reports. ...
- Amazon Ad Spending Poised To Grow 29%, Top $16B In 2020
Research Intelligencer, Joe Mandese - Wednesday, June 3, 2020
It's been nearly two years since Amazon became part of digital's Big 3, replacing Microsoft as the third largest supplier of digital advertising inventory behind Google and Facebook, and its ...
- Ad Intelligence Firm SMI Expands Agency Pool, Market Coverage Too
MediaDailyNews, Joe Mandese - Tuesday, June 2, 2020
Standard Media Index, which has emerged as the market leader in competitive ad-spending intelligence via a "pool"-based system that taps directly into the media-buying processing data of major ad agencies ...
- Facebook, AppsFlyer Partner To Improve Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 2, 2020
AppsFlyer on Tuesday announced a partnership with Facebook Audience Network to bring campaign-level return on ad spend and in-app advertising measurement to gaming. "The biggest challenge was the need to ...
- OTT/CTV Ad Transactions Up 40% In Mid May Vs. Previous Month; Hulu, Sling, All Major Devices See Gains
Video Insider, Karlene Lukovitz - Tuesday, June 2, 2020
All major OTT/CTV devices, and many Roku Store apps, saw double-digit gains in ad transactions in the period for the week ended May 16 compared to the week ended April ...
- Global Ad Spend To Dip 8%, UK To See 16.4% Decline
Around the Net In MAD London, Sean Hargrave - Friday, May 29, 2020
Warc is predicting global ad spend will slump 8% this year, according to "Campaign". However, UK ad spend is due to reduce by more than 16%, second only to France's ...
- Global Advertising To Sink 8.1% -- A $50 Billion Drop -- In 2020
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2020
WARC forecasts a $49.6 billion pullback to $563 billion this year, with travel & tourism, entertainment, and financial ad categories taking major hits. On the plus side, it says pharmaceutical ...
- GroupM's Wieser Surprised By Advertising's Resilience, Acceleration Of Digital Transformation
MediaDailyNews, Joe Mandese - Thursday, May 28, 2020
The big surprise from the pandemic's initial impact on marketing is that it didn't necessarily collapse advertising -- especially digital -- and that it is actually accelerating the digital transformation ...
