- Amazon Sponsored Brands Ad Spend Rose 86% In Q1 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 16, 2021
Amazon ad-spend growth remained strong in Q1 across all ad formats, particularly display formats available through the Amazon DSP as well as Sponsored Display in the Ad Console. ...
- CTV Grows Dramatically In 2020 Digital Political Ad Spend
Television News Daily, Wayne Friedman - Thursday, April 15, 2021
Mobile (phone) devices remain the dominant leader in political advertising spend -- with a 46% share. ...
- In First Post-Pandemic Comp, Publicis Continues To Lag
MediaDailyNews, Joe Mandese - Thursday, April 15, 2021
In its first quarter to reflect the year-over-year impact of the pandemic, albeit partially, Publicis Groupe reported a moderate decline in net revenues, but actually posted organic growth. ...
- Has The Pandemic Opened Demand For Premium Streamer Growth?
TV Watch, Wayne Friedman - Wednesday, April 14, 2021
That streaming trend is surely a big part of the possible motivation for marketers to move. ...
- Irish Ad Agency Rebrands To Enter U.S. Market As Optimization, Performance SaaS Specialist
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
We Are Bionic has rebranded to Optily after a decade of providing media buying and workflow automation services to agencies such as GroupM and Havas. The company used its optimizati ...
- NCAA Men's Title Game Down 14% In Viewers, 'March Madness' Streaming Rises
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
CBS ran 74 national TV spots in the game, totaling an estimated $119 million in national TV advertising spend. ...
- Four Seasons Aggressive SEM Campaign Pays Off
The MediaPost Cases, Lisa Singer - Friday, April 9, 2021
How does a global brand like the Four Seasons Hotel & Resorts oversee media buys for 100+ properties, yet still manage to increase website bookings, boost revenue, and drive incrementali ...
- Could The Pandemic Or A Boycott Trip Up Another Olympics?
TV Watch, Wayne Friedman - Friday, April 9, 2021
It's not just the virus. It's also the issue of human rights in China for 2022. ...
- OTT/CTV Grows: Pluto TV Forecast To Hit $1.1 Billion Ad Revenue In 2022
Television News Daily, Wayne Friedman - Tuesday, April 6, 2021
For the ViacomCBS AVOD, this includes all digital ads -- on desktop, laptops, mobile, tablets and other internet-connected devices. ...
- 'Godzilla vs. Kong' Scores At Box Office, Heavy National TV Sports Advertising
MediaDailyNews, Wayne Friedman - Monday, April 5, 2021
Surprising movie analysts, "Godzilla vs. Kong" scored an unexpectedly strong box-office result: $48.5 million over the recent five-day weekend, says IMDb's Box Office Mojo. ...
- Pluto TV Ad Revenue +78% in 2020, On Track For $1B+ By 2022: eMarketer
Video Insider, Karlene Lukovitz - Tuesday, April 6, 2021
Pluto TV and other free, ad-supported streaming services will face greater competition for subs and advertising as fragmentation increases, however. ...
- Facebook Launches Global Media Agency Review
MAD, Steve McClellan - Tuesday, March 30, 2021
The social media giant spends an estimated $700 million on measured media annually. GroupM's Mindshare is the primary incumbent. ...
- Super Bowl Down 6% In Total Ad Revenue To $400.7 Million
Television News Daily, Wayne Friedman - Monday, March 29, 2021
The average unit rate in 2020 was $4.99 million, and there were 85 30-second announcements in 2021 vs. 86 in 2020. ...
- GroupM Revises U.S. Ad Outlook Upward: Cites Improved Economy, Effects Of Federal Stimulus
MediaDailyNews, Joe Mandese - Monday, March 29, 2021
Citing a "healthier-than-expected recovery" of the U.S. economy, coupled with "the significant impact of fiscal stimulus," GroupM updated its U.S. advertising outlook for 2021, calling for total ad spending ...
- Why GroupM's Wieser Is Feeling So Stimulated
RTBlog, Joe Mandese - Monday, March 29, 2021
The U.S. ad recovery is looking better with each new ad industry forecast update, but this weekend's revision by GroupM offers the most bullish adjustment to date, with total U. ...
- Hulu's 870+ Advertisers In Jan/Feb Ranged From DraftKings To GM
Digital News Daily, Karlene Lukovitz - Thursday, March 25, 2021
About 35% of ads on the Disney-owned SVOD in February were from the entertainment and media category, but other big brands included Pepsi, Taco Bell, Hello Fresh, Geico, Facebook a ...
- ByteDance Buys Gaming Studio For $4B In Move Toward Ecommerce, Less Reliance On Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
ByteDance's push into gaming will diversify its business model away from advertising toward ecommerce and other forms of monetization. ByteDance spent a reported $4 billion this week to buy Shanghai-bas ...
- Programmatic CTV Ad Spend Doubles In 2020, CTV Fraud Holds Steady
Television News Daily, Wayne Friedman - Tuesday, March 23, 2021
Programmatic CTV ad spending in the U.S. came in at $4.36 billion in 2020 and is expected to rise to $6.73 billion in 2021, eMarketer estimates. ...
- Disney's ESPN, ABC Are Big Winners In NFL Deal
Television News Daily, Wayne Friedman - Monday, March 22, 2021
Disney gained in the number of actual games, including two Super Bowls, MoffettNathanson analyst Michael Nathanson says. ESPN's "Monday Night Football" was up 4% last season to $232.1 million ...
- Local Media Growth Expected, But Not Enough To Counter 2020 Declines
Data & Programmatic Insider, Laurie Sullivan - Monday, March 22, 2021
This year's increases won't be enough to wipe out 2020's losses. The ad marketplace won't grow larger than what was seen in 2019 until 2022. ...
- Digital's Big 3 Now Capture Majority Of U.S. Ad Spending
Digital News Daily, Karlene Lukovitz - Monday, March 22, 2021
The pandemic drove advertisers to invest even more in the "Triopoly," confirms a provisional GroupM analysis provided to "The Wall Street Journal." ...
- Zenith Forecasts Telecom Ad Spend Will Grow 4%-Plus Annually Through 2023
MAD, Larissa Faw - Monday, March 22, 2021
Advertisers in the category will spend substantially more on television and radio advertising than the average brand in order to reach mass audiences, according to Zenith's projections. ...
- Zenith: After Falling Nearly 9% In 2020, Telecom Ad Spending Poised To Expand Through 2023
Research Intelligencer, Joe Mandese - Monday, March 22, 2021
Fueled by demand for new smartphones, as well as the rollout of 5G spectrum, telecommunications industry ad spending is expected to expand an average of 4.5% annually through 2023, accordi ...
- Amazon, Sen. Warren In Heated Debate On Twitter Over Profit Shifting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 26, 2021
Senator Elizabeth Warren and Amazon lit up Twitter Thursday night. Warren accused Amazon of taking advantage of loopholes and tax credits. ...
- NBCU's One Platform Offers 'Clean Rooms' For Data, Identity Graph
Television News Daily, Wayne Friedman - Monday, March 22, 2021
For the first time, NBCU will be offering "self-service" access to its linear and digital data in new secure environments. ...
- Will YouTube Finally Make Inroads In The Upfront Market?
TV Watch, Wayne Friedman - Thursday, March 18, 2021
Now, with ever more scattered premium TV and video impressions, it may be time for major brand advertisers to seek alternatives. ...
- Privacy Tops Lists Of Tech Objectives In 2021, Study Finds
Email Marketing Daily, Ray Schultz - Monday, March 15, 2021
Most brands will spend more on martech this year, and many expect a fast return on investment, Tealium reports. ...
- Most Ad Execs Supported Trump Ban, Many Boosted Social Ad Budgets Because Of It
Marketing Politics Weekly, Joe Mandese - Friday, March 12, 2021
Nearly two-thirds of ad execs agreed with social media platforms' decisions to ban or restrict former President Donald Trump's account, and many are putting their money where their mouths ar ...
- Disney TV Networks Land 7-Year NHL Deal
Television News Daily, Wayne Friedman - Wednesday, March 10, 2021
The NHL is coming back to Disney TV networks, with a deal as the first major sports franchise to offer exclusive, live sports rights to a streamer: Hulu. Games wi ...
- Mediahub To Host 'Diversity-Owned' Media Day
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
Citing the need to close the gap between the share of ad spending targeted at people of color and their share of the U.S. population, Interpublic's Mediahub this morning unveil ...
