- What's The Outlook For The Media Supply-And-Demand Formula?
TV Watch, Wayne Friedman - Friday, March 27, 2020
TV-focused marketers already sense there will be a sizable drop in spending. GroupM believes that what TV advertiser budgets are available could primarily head to the broadcast networks -- and ...
- Amid The Crisis, Video Ad Inventory Growing, Overall Digital Ad Spend Holding Its Own
Video Insider, Karlene Lukovitz - Tuesday, March 24, 2020
The expected surge in streaming consumption is materializing, and users who say they're planning to spend more on those services have risen, at least for the present. Ad platform data ...
- Ecommerce Ad Spending Rising Globally
Search Insider, Laurie Sullivan - Monday, March 23, 2020
Ecommerce ad spending in the U.S. jumped from $4.8 million the week of Feb. 17 to $9.6 million the week of March 9. ...
- New Football League XFL Stops Its First Season
Television News Daily, Wayne Friedman - Friday, March 20, 2020
The new XFL football league stops after five weeks of games, after launching Feb. 8. Total national TV advertising spending for the league through that period totaled $53.1 million, according ...
- Global Ad Outlook Revised Downward By Billions: Attributed To COVID-19, China
MediaDailyNews, Joe Mandese - Thursday, March 19, 2020
The global ad-spending outlook has been revised downward by billions of dollars each year through 2023, according to a new report from eMarketer, which also issues its first estimate for ...
- How Economic Recessions Impact The Ad Economy: By Medium, By Category
Research Intelligencer, Joe Mandese - Thursday, March 19, 2020
While TV lost only a small number of advertisers during the Great Recession, a print medium like magazines saw the number of advertisers erode by 10,619: from 36,020 at the ...
- Travel Ad Spend Cut Dramatically In Wake Of Pandemic
Digital News Daily, Gavin O'Malley - Monday, March 16, 2020
Year-over-year, travel investment in the first two weeks of March is down nearly 50%. ...
- Coronavirus Takes Search Budgets On Roller Coaster As Analysts Remodel Ad Revenue
Search Marketing Daily, Laurie Sullivan - Wednesday, March 11, 2020
Jonathan Kagan, Cogniscient Media vp search, expects declines in verticals such as travel, but says some verticals have increased budgets. The B2B space will have a notable impact, says Chacka ...
- FAANG Stocks Grow 18% In TV Ad Spending In 2019
Television News Daily, Wayne Friedman - Wednesday, March 11, 2020
Five big media tech stocks -- Facebook, Amazon, Apple, Netflix, and Google, the FAANG stocks -- continue to increase their collective TV ad spending. ...
- 2020 Budget Reductions Driven By Coronavirus Concerns Could Cost Media Around $3B In Ad Spend
MediaDailyNews, Laurie Sullivan - Monday, March 9, 2020
Media buyers and marketers' coronavirus concerns could potentially reduce total U.S. 2020 marketing communications investments by as much as $11 billion, according to The Myers Report. The worst-case 2020 scenario ...
- Myers Revises 2020 Media Ad Outlook To +4.8%, Cites Coronavirus
Research Intelligencer, Joe Mandese - Tuesday, March 10, 2020
Advertising and media industry researcher and consultant The Myers Report has revised its 2020 outlook for media advertising growth downward to +4.8% from its previous forecast of +6.2%, citing the ...
- Analyst Lowers Search Travel Ad Outlook, Google's Earnings Too
MediaDailyNews, Joe Mandese - Thursday, March 5, 2020
Even as Madison Avenue's major ad forecasters begin reassessing their outlooks to factor the impact the Coronavirus outbreak is having on the media marketplace, a major Wall Street securities firm ...
- Local Political Advertising Estimate Raised 8% To $7.1 Billion
Television News Daily, Wayne Friedman - Wednesday, March 4, 2020
Local political advertising is poised to pull in higher record levels than previously estimated -- up 8% to $7.1 billion in 2020, according to a new projection from BIA Advisory ...
- Bloomberg's Campaign Spending Could Destroy Democracy
Media Insider, Kaila Colbin - Friday, February 28, 2020
Bloomberg's nomination would represent the utter annihilation of the marketplace of ideas. ...
- Are Google And Facebook Too Big Not To Be Broken Up?
London Blog, Sean Hargrave - Thursday, February 27, 2020
They only play in the online half of the ad industry -- yet account for one in three of every ad dollars spent globally. ...
- IAB: Programmatic Now 85% Of All U.S. Digital Advertising
MediaDailyNews, Joe Mandese - Monday, February 24, 2020
Programmatic media buys now account for 85% of all digital ad spending, according to estimates released in a new report from the Interactive Advertising Bureau. The estimates, part of the ...
- Dentsu Sees Shift In Search Based On Coronavirus
Search Marketing Daily, Laurie Sullivan - Thursday, February 20, 2020
A Dentsu report titled "The 2020 Coronavirus outbreak: Implications in China market and how should brands respond" examines the economic outlook and immediate consumer impact. ...
- Premium Streamers To Double Ad 'Value' To $2.3B This Year
Television News Daily, Wayne Friedman - Tuesday, February 18, 2020
Video streaming services are on pace to nearly double total advertising media value -- which includes paid ad spending -- to $2.3 billion in 2020, according to iSpot.tv. ...
- 42% Of Brands Advertising On Amazon = Half The Sales
Search Insider, Laurie Sullivan - Tuesday, February 18, 2020
Third-party sellers selling direct from Amazon's platform are more likely to spend between $81,000 and $100,000 each month on Amazon Advertising, while 7% of their first-party counterparts spend that much, ...
- Grocery Giant Kroger Partners With Microsoft To Ensure CPG Companies Can Analyze Data
Search Marketing Daily, Laurie Sullivan - Thursday, February 13, 2020
The Precision Marketing platform enables marketers to understand performance attributable to a brand's ad campaign. ...
- Video Streamers' National TV Ad Spend Continues To Rise Sharply
Television News Daily, Wayne Friedman - Thursday, February 13, 2020
From Nov. 12 through Feb. 12, national/regional TV ad spending totaled $550.5 million, with 81,829 TV commercial airings, yielding 26.3 billion impressions, iSpot.tv says. ...
- App Install Ad Spending Reaches $76.2B, Poised To Jump Further
Digital News Daily, Laurie Sullivan - Thursday, February 13, 2020
On Thursday, AppsFlyer published its Global App Install Ad Spend report. "Struggles include retention and uninstalls, so getting users to repeatedly use their apps continues to be a challenge," Shani ...
- U.S. Political Ad Spending To Approach $7 Billion, Represent 1.4% Of All Media Ad Revenues
MediaDailyNews, Joe Mandese - Wednesday, February 12, 2020
Political ad spending during the 2020 campaign cycle will approach $7 billion, accounting for 1.4% of all media advertising revenues, according to a first-ever political ad forecast issued by eMarketer. ...
- Digital Political's 'Big One'
Red, White & Blog, Joe Mandese - Wednesday, February 12, 2020
The ad industry likes to grouse over the fact that the Big Two digital platforms -- Google and Facebook -- represent something like two-thirds of every digital ad dollar. But ...
- What Is Your Personal Data's Share Of Media Spending?
RTBlog, Joe Mandese - Monday, February 10, 2020
After years of erosion, ad industry spending is beginning to gain share vs. the money consumers pay directly for media, especially in the U.S. But there are some new models ...
- NFL Regular-Season National TV Advertising Up 14% To $4.2 Billion
Television News Daily, Wayne Friedman - Thursday, February 6, 2020
Following a 5% gain in TV viewership for NFL regular-season games this past season, the NFL's TV networks had a 14% increase in national TV advertising revenues, according to a ...
- Global Chaos Will Affect Ad Spend
Media Insider, Cory Treffiletti - Wednesday, February 5, 2020
With all the various uncertainties in the world, plus the fact that this year will be such a high spend, I predict 2021 will be down year for ad sp ...
- Super Bowl Shows Slight Viewership Rise, National TV Ad Dollars Up 29%
Television News Daily, Wayne Friedman - Monday, February 3, 2020
Kantar Media's preliminary estimate shows in-game national TV advertising spend for the Super Bowl was $435 million -- up 29% from 2019's $336 million. ...
- Brexit Day Is Here -- But Change Is A Year Away
London Blog, Sean Hargrave - Friday, January 31, 2020
At 11pm tonight, the UK enters a transition phase where, despite the hype, virtually nothing changes until 2021. ...
- Research Shows 25 Consecutive Quarters Of UK Ad-Spending Growth
Around the Net In MAD London, Sean Hargrave - Thursday, January 30, 2020
AA/Warc figures reveal the UK enjoyed its 25th consecutive quarter of growing advertising spending in Q3 2019, "Mobile Marketing" reports. ...
