- Snap Warns Supply-Chain Bottleneck Causing Brands To Delay Spending
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 22, 2021
Snapchat execs late Thursday pointed to the supply-chain bottlenecks as a reason that companies will hold back on online ad spend for the holiday season. ...
- Ad Tech Stocks Lose Billions, Valuations Decline On Snap's Warning
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 22, 2021
It wasn't a good day for companies that rely on ad revenue. The technology industry lost billions this morning -- especially those focused more heavily on advertising. ...
- After A Slow Period, D2C Marketers Increase CTV/OTT Spend
Television News Daily, Wayne Friedman - Tuesday, October 19, 2021
The expectation is that 10% of D2C marketers' budgets will go to CTV/OTT platforms in 2022. ...
- Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 15, 2021
Centro rebranded to Basis Technologies on Friday, and next week will add research and benchmarking tools to its automated software offering for enterprise marketers. ...
- IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences
Digital News Daily, Karlene Lukovitz - Friday, October 15, 2021
Today's consumers are "fleeing bad ad-supported media experiences" and migrating to to ad-light and ad-free content offerings that deliver relevant ads that allow for transactions and other interaction, says t ...
- Criteo, CitrusAd Support Lowe's Leaps Into Advertising, Marketing Media For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 13, 2021
The group will provide an extensive portfolio of omnichannel advertising services designed to put brands sold through its stores and online at the forefront of the home lifestyle movement. ...
- Automaker TV Spending Increases In September
Marketing Daily, Tanya Gazdik - Tuesday, October 12, 2021
The top five brands by spend in September 2021 were Toyota, Chevrolet, Hyundai, Kia and Ford. ...
- Ad Execs: Facebook's Loss Is CTV's Gain
RTBlog, Joe Mandese - Monday, October 11, 2021
Ad executives explain why Facebook's "headwinds" are CTV's "tailwinds." ...
- 'No Time To Die' Underwhelms On Opening Weekend At $56M, Higher TV Ad Spend
Television News Daily, Wayne Friedman - Sunday, October 10, 2021
The film debuted in 4,407 theaters and movie-theater analysts were projecting near or above a $100 million-plus opening -- which would have been the biggest opening weekend for a mov ...
- 'No Time To Die': MGM Has Spent $20M On Ads Since July, Opening Box Office Could Hit $100M
Digital News Daily, Karlene Lukovitz - Friday, October 8, 2021
MediaRadar estimates that MGM's total U.S. ad spend for "No Time to Die" will exceed $35 million by the end of October. ...
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
OOH has historically been viewed "as a vanity play" based on a lack of metrics. Accretive Media aims to change that perception, according to CEO Craig Benner. ...
- Sony's 'Venom' Earns $90M At Box Office In Opening Weekend, Tops In TV Ad Spend
Television News Daily, Wayne Friedman - Sunday, October 3, 2021
It was not only the biggest opening weekend since the pandemic started -- March 2020 -- but the second-best October debut ever, said Comscore. ...
- AB InBev Confirms Global Media Review
MAD, Steve McClellan - Thursday, September 30, 2021
The company spends $850 million a year on measured media, according to COMvergence. Over 30% of that spend is digital. ...
- IAB Tech Lab Updates CTV Cryptographic Security Protocols To Reduce Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
The ads.cert 2.0 specifications and guidelines were developed to improve transactions and help make them safe and transparent. The upgrade supports programmatic CTV ad buying and selling, where recent ad-fra ...
- Google Ads Budget Reports Make Campaign Spend Easier To Understand
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
Google Ads has launched budget reports to visualize monthly campaign-spend behavior. Many advertisers find budget behavior in Google Ads difficult to understand, especially for daily budgets. ...
- Local TV Ad Revenues To Hit $21B In 2022
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
Over-the-air local TV will grow 28% to $19.3 billion, with digital up 11% to $1.7 billion vs. 2021 -- $15.1 billion and $1.53 billion, respectively, says BIA AdvisoryS Services. ...
- Roadblocks Remain In Shifting Legacy TV Ad Dollars To CTV-OTT Options
Television News Daily, Wayne Friedman - Tuesday, September 28, 2021
Xandr, AT&T's advanced ad unit, says research participants estimate a 58% rise in data-driven linear TV spending over the next 12 months in the U.S. ...
- What Makes Connatix's Newly Appointed SVP Of Demand Tick
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
Investments in the demand side of Connatix's business continue to rise amid 327% year-over-year growth in ad spend from brands and agencies, as well as "significant" funding from Court Squa ...
- VAB: D2C Advertisers Gain Digitally On TV Ad Spend
Television News Daily, Wayne Friedman - Thursday, September 23, 2021
From a digital engagement perspective -- Q1 2017 to Q1 2021 -- VAB says 30 D2C brands across 20 different marketing categories witnessed a 63% average increase in unique visito ...
- Ad Expansion Slows In August On Tougher Comps, Smaller Advertisers Continue To Lead Recovery
MediaDailyNews, Joe Mandese - Wednesday, September 22, 2021
The expansion of the U.S. ad economy slowed to 17.% in August -- the weakest growth in half a year, due to tougher comparisons with August 2020, which was t ...
- 'Emmys' Sees Surprising Viewership Growth - Up 16% Vs. 2020
Television News Daily, Wayne Friedman - Monday, September 20, 2021
It was the award show's largest audience in three years. The national TV ad spend was estimated at around $67.4 million, according to iSpot.tv. ...
- Acquiring Customers: The Financial Impact Of Bots, Invalid Clicks
Inside Performance, Laurie Sullivan - Monday, September 20, 2021
CHEQ's report, The Cost of Lost Revenue Opportunities, reveals how much revenue companies in six sectors lose due to bots and fake user profiles. ...
- Havas Takes The Pledge, Vows To Throw Support Behind 'Protect Our Press'
MediaDailyNews, Joe Mandese - Monday, September 13, 2021
To date, the initiative has gotten support from ANA, 4A's, but only one other ad agency, explicitly: Boston-based Allen & Gerritsen. ...
- Out-Of-Home's Pandemic Paradox: U.S. Time Spent Rose As Ad Spending Crashed
MediaDailyNews, Joe Mandese - Thursday, September 9, 2021
While time spent expanded 0.5% to 2.86 hours weekly, U.S. out-of-home ad spending fell 21.1% to $8.73 billion. ...
- WFA Study Finds Media 'Capability Gaps'
MAD, Steve McClellan - Wednesday, September 8, 2021
According to the study, there are five areas where multinational marketers are struggling within their media practices. ...
- How Kroger Precision Marketing Will Build A 'Better' Ad Business Than Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 7, 2021
Kroger Precision Marketing, Kroger's retail media business powered by tech company 84.51 has launched a new feature on its self-service platform for brands to see their share of the digit ...
- Disney's 'Shang-Chi' Rings Labor Day Box-Office Bell, With Modest TV Ad Spend
Television News Daily, Wayne Friedman - Monday, September 6, 2021
Comscore said the action/fantasy film earned an estimated $75.5 million for three days and $90.0 million for four days. ...
- OTT Platforms' Ad Spend Increased 47% In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 2, 2021
MediaRadar released its year-over-year report Thursday on the amount video-streaming platforms spent overall on marketing themselves in 2020 and 2021. ...
- Consumers Most Receptive To Ads On TikTok, Amazon, Instagram, Google: Kantar
MediaDailyNews, Colin Kirkland - Wednesday, September 1, 2021
Kantar's ad-equity ranking of media channels and brands found that online and mobile games showed the greatest improvement in consumer receptivity. Consumers find gaming ads more "trustworthy," "relevant," and "usefu ...
- Small Businesses Boosting Digital Ad Spend, But Not Seeing Benefits
Digital News Daily, Colin Kirkland - Monday, August 30, 2021
The findings of a study of small business owners suggests a lack of knowledge and/or sophistication is holding them back. ...
