- Facebook Upgraded To 'Outperform' Despite Apple's Moves And Antitrust Headwinds
MediaDailyNews, Joe Mandese - Tuesday, January 19, 2021
In a strong vote of confidence despite considerable "headwinds," a major Wall Street equities firm this morning upgraded Facebook's stock to "outperform" from "market perform" citing an acceleration of ecommer ...
- Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media Use
MediaDailyNews, Joe Mandese - Tuesday, January 19, 2021
The good news is that consumer time spent with media surged during 2020. The bad news is their share of time spent with media supported primarily by ad dollars fe ...
- DoubleVerify Gets MRC Accreditation For CTV
Television News Daily, Wayne Friedman - Thursday, January 14, 2021
While CTV ad spend increased 27% from 2019 to 2020, according to eMarketer, DoubleVerify says ad spend does not yet fully reflect consumer demand for CTV. ...
- Integral Ad Science Acquires Amino Payments
Digital News Daily, Karlene Lukovitz - Thursday, January 14, 2021
Digital ad verification company IAS had already partnered with Amino on Total Visibility, a programmatic ad spending monitoring and optimization tool. ...
- Ad Spend Hallelujah: Forecast Sees Big Growth For Online
Email Insider, Ray Schultz - Thursday, January 14, 2021
Winterberry Growth forecasts a 10% increase in overall ad spending -- and 17.8% for online. ...
- Media Cos. Stop Political Donations To Congressional Reps Who Voted Against Certification
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
The list of companies includes Comcast Corp., AT&T and Facebook. ...
- Automaker TV Spending Soars In December
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2021
A Chevrolet spot that advertises how the GM employee discount is available for everyone, had the most TV ad impressions. ...
- Network Ad Spending To Rebound On Easy 2020 Comps
MediaDailyNews, Joe Mandese - Wednesday, January 6, 2021
The bad news for U.S. network TV ad spending is it will fall again when Q4 2020 results are reported. The good news is 2021 will look good by compari ...
- Programmatic CTV Ad Spending Projected To Expand More Than 50% This Year
Research Intelligencer, Joe Mandese - Tuesday, January 5, 2021
While it's no surprise that 2020 was a banner year for the CTV ad marketplace, a new year-end report from eMarketer projects it will only get better from here. T ...
- Global OTT Subs To Grow 65%, To 1.9B, By End Of 2025
Digital News Daily, Karlene Lukovitz - Monday, January 4, 2021
Growth will be driven primarily by traditional broadcasters' turning to streaming services to compete with online video giants, and 70% of streamed video sessions during the five-year period will occ ...
- Holiday Sweet Spot: Email Conversion Rate Up 32% For Black Friday
Email Insider, Ray Schultz - Thursday, December 31, 2020
Impressions and clicks were up in several categories, LiveIntent and MediaRadar report. ...
- Big-Box Retailer Ad Spending Spikes Ahead Of Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 29, 2020
Comparing average weekly spend since November to average weekly spend from April-October, Walmart, Target, Macy's, Best Buy, and Kohl's more than doubled the amount spent, reflecting changes in consumer behavi ...
- November Turns In Best Ad Month Of The Year, Fourth Consecutive Spending Gain
MediaDailyNews, Joe Mandese - Wednesday, December 23, 2020
The U.S. ad economy turned in its best month so far this year in November, expanding 11.5%. It was the fourth consecutive month of growth in the U.S. ad econom ...
- Georgia Senate Run-Off Approaches Half Billion Ad Dollars
MediaDailyNews, Wayne Friedman - Monday, December 21, 2020
Democratic contender Jon Ossoff has spent the most at $94.2 million, with fellow Democratic contender Raphael Warnock at $64.7 million. Incumbent Republican contenders' spending is now behind both Democratic candidate ...
- Nielsen Adds National, Local Ad Spend By Advertiser To Top-Ten Lists
Television News Daily, Wayne Friedman - Wednesday, December 16, 2020
Nielsen is adding ad spend by advertiser across national/local TV and Spanish-language national/local TV to its publicly disclosed top 10 TV-related lists. The top five biggest national TV advertisers ...
- With A Spending Rebound Expected Next Year, 2020 Is A Year Most Want To Forget
MAD, Larissa Faw, Steve McClellan - Monday, December 7, 2020
GroupM, Magna and Zenith are out with their new global ad spending forecasts. ...
- Madison Avenue's Big 3 Publish Much Improved Year-End Forecasts
Research Intelligencer, Joe Mandese - Monday, December 7, 2020
The Big 3 holding company forecast units have significantly upgraded their outlooks for U.S. and worldwide ad spending in 2020 and 2021 in new year-end forecasts released today. WPP's Grou ...
- Local Ad Spending Begins Recovering, BIA Forecasts 2.5% Growth Next Year
MediaDailyNews, Wayne Friedman - Thursday, December 3, 2020
Ad spending in 2021 will be lower than 2019, when an estimated total $161 billion was spent, BIA Advisory Services says. Total U.S. local advertising this year is projected ...
- UK Ad Spend Down 4.4% This Year With 12% Rebound Forecast For 2021
MAD, Steve McClellan - Wednesday, December 2, 2020
That's according to GroupM's new forecast report for UK spending activity, which notes that Brexit continues to be a worry looming over the British economy. ...
- Post-Election Signals: 'DoubleClick Search,' 'Yammer,' 'Telephone Consumer Protection Act'
MediaDailyNews, Michael McLaren - Wednesday, December 2, 2020
"DoubleClick Search" saw a significant uptick among brands, signaling rising marketer interest around search marketing overall. ...
- GroupM: Print Media Capped At $10 Billion In Ad Revenue, Even With Digital
Publishing Insider, Rob Williams - Thursday, December 3, 2020
GroupM forecast that spending on pure-play digital advertising will grow 5% this year; magazines and newspapers aren't as lucky. ...
- GroupM Foresees 11.8% Gain For 2021 U.S. Ad Spending
MAD, Steve McClellan - Tuesday, December 1, 2020
GroupM's latest ad forecast describes a "K-Shaped" recovery, which finds this year's drop in spending won't be as bad as initially expected. ...
- Consensus Outlook Improves For 2020, Turns Positive For 2021
MediaDailyNews, Joe Mandese - Wednesday, December 2, 2020
Madison Avenue's outlook improved significantly with Tuesday's release of GroupM's year-end forecast, bringing the current agency holding company consensus to a decline of 2.9% for 2020 ...
- Global Ad Spend Forecast To Drop 10.2% In 2020, Linear TV Ad Spend To Decline 16%
MediaDailyNews, Wayne Friedman - Monday, November 30, 2020
Worldwide linear TV advertising is expected to fall 16% -- $29.9 billion -- to $155.6 billion, the worst decline on record, according to WARC, the ad and marketing research comp ...
- Forecast: Digital Ad Spending To Grow, Print Will Stabilize
Publishing Insider, Rob Williams - Tuesday, December 1, 2020
Online display ads will see spending growth of 10%, although social media and online video will drive most of those gains. ...
- Demand Climbs Just 0.7% In October, Top Ad Categories Driving Growth
MediaDailyNews, Joe Mandese - Wednesday, November 25, 2020
U.S. ad demand rose for the third consecutive month in October, albeit at its smallest rate -- just 0.7% -- since the U.S. ad economy began recovering from the COVID- ...
- AppsFlyer Funding From Salesforce Ventures Values It At $2 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
Salesforce Ventures' latest investment supports AppsFlyer's focus on becoming a customer-focused, privacy-first attribution company, as shifts in privacy policies and regulations take hold. ...
- Total Marketing Spending Projected To Fall To Pre-2018 Levels, Ad Budgets Recede Even Faster
MediaDailyNews, Joe Mandese - Tuesday, November 24, 2020
U.S. ad and marketing spending will fall 7.1% this year to $494.23 billion, according to a new forecast released today by media industry economists PQ Media. That's a steeper ra ...
- T-Mobile Ramps Up National TV Marketing Amid Packaging Changes, Cable TV Network Disputes
Television News Daily, Wayne Friedman - Monday, November 23, 2020
In the two-week period since Nov. 10, TVision has had 28 TV commercial airings with $3.35 million in total national TV spend, according to iSpot.tv. ...
- Campaign Positions ESPN App For Surges in Mobile Use, Advertising
Video Insider, Karlene Lukovitz - Tuesday, November 24, 2020
With mobile app usage rising rapidly since the pandemic and ad spend following, a new campaign aims to position ESPN's app -- the world's No. 1 sports app -- ...
