- WarnerMedia Spikes 49% In Q2 Ad Revenues, Helped By NBA
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
WarnerMedia says advertising revenue also benefited from the new HBO Max ad-option that started up in June. ...
- Local Media Ad Revenues Forecast To Hit $142B In 2021, But Traditional TV Falters
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
Although traditional TV platforms will decline this year, local TV stations' digital efforts will make some gains. ...
- Amid Heightened Antitrust Scrutiny, Ad Execs Say Big Media Consolidation Is Good, Not Bad
MediaDailyNews, Joe Mandese - Monday, July 19, 2021
At a time when federal regulators and consumer advocacy groups are eyeing break-ups of the industry's biggest media conglomerates, ad executives overwhelmingly deem media industry consolidation to be a go ...
- Ad Market Grows 35.2% In June, Marks Fourth Consecutive Month Of Expansion
MediaDailyNews, Joe Mandese - Tuesday, July 20, 2021
The expansion also was led more by smaller advertisers than the biggest, as the top 10 ad categories grew at only about a third of the rate of "all other ...
- U.S. Ad Economy Continues Expansion In June, But Begins To Moderate
MediaDailyNews, Joe Mandese - Monday, July 19, 2021
The U.S. ad economy continues to rebound from the COVID-19 recession, but the rate of expansion began to temper in June, according to the latest data from Standard Media In ...
- Local OTT/CTV Ad Sales: Spending Grows, But Not For Every Marketer
TV Watch, Wayne Friedman - Friday, July 16, 2021
Rising efforts around local TV stations streaming/OTT businesses continue at a steady pace -- but still far less than local advertisers invest when it comes to social-media spending. ...
- Kantar Projects Record U.S. TV Ad Sales For Tokyo Summer Games, 20% Higher Than 2018
MediaDailyNews, Joe Mandese - Thursday, July 15, 2021
Despite some big question marks about attendance, fan enthusiasm and athletic performance for the Tokyo Summer Olympic Games, Kantar on Thursday forecast it will set a new record for U. ...
- U.S. Movies Earned First $100M+ Box-Office Weekend In Pandemic Era
MediaDailyNews, Wayne Friedman - Monday, July 12, 2021
A big part of that total was the soaring debut of Walt Disney's "Black Widow" -- at $80 million. ...
- Samsung Ads Warns Of Linear TV Ad Imbalance
Television News Daily, Wayne Friedman - Tuesday, July 13, 2021
Research from the company suggests unless linear TV marketers shift a massive 40% of linear TV budgets to AVOD services, they will suffer a "state of severe imbalance." ...
- Summer TV: NBC's 'America's Got Talent' Maintains Lead; ABC Grabs 12 Of Top 20-Rated Shows
Television News Daily, Wayne Friedman - Friday, July 9, 2021
Perennial summer leader "Talent" is earning an average 8.8 million this year, looking at Nielsen's live program-plus-seven days of time-shifted viewing metric from May 27-June 27. ...
- Up The Amazon: Prime Day Sales Rose, But Not As Much As Ad Spend
Email Insider, Ray Schultz - Thursday, July 8, 2021
Click-through rates and conversions both rose YoY, partly due to more engaging ads, Perpetua reports. ...
- 2021 NBA Playoffs Ad Spend Rises, Viewing Recovers Vs. 2020, Down From 2019
Television News Daily, Wayne Friedman - Friday, July 2, 2021
This year, Nielsen-measured viewership is 36% higher vs. a year ago but still down around 9% from 2019, according to 'Sports Business Journal.' The first round of the NBA Playof ...
- CTV Upfront TV Spend To Hit $4.5 Billion, Up 50% YOY
Television News Daily, Wayne Friedman - Thursday, July 1, 2021
More upfront business will continue for CTV, given the scarcity of ad inventory, eMarketer projects. ...
- Cruise, Airlines Ad Spending Lags Behind Customer Readiness
Marketing Daily, Tanya Gazdik - Tuesday, June 29, 2021
Cruise and airline spending is down 58% in 2021 compared to 2019, per MediaRadar. ...
- Still Slow Going For Most U.S. Theatrical Movies, TV Ad Spend
Television News Daily, Wayne Friedman - Monday, June 28, 2021
Key to future gains will be the return of expected big exclusive franchise movies, the biggest driver of the domestic box office. ...
- Global Streaming Content Spending Leapt 16% to $220B+ In 2020, Disney Led At $28.6B
Video Insider, Karlene Lukovitz - Tuesday, June 29, 2021
Netflix spent $15.1 billion, but that would be topped by a combined WarnerMedia Discovery entity at $20.8 billion, reports Purely Streamonomics -- which projects that global content spend will h ...
- Amazon Prime Day Drove 53% Hike In Ad Spending YoY
Email Marketing Daily, Ray Schultz - Thursday, June 24, 2021
But return on ad spend declined this year, reports Jungle Scout. ...
- U.S. Ad Market Expands 50.3% In May, Smaller Ad Categories Surpass The Top 10
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
The U.S. ad recovery continued in May, posting a 50.3% increase over May 2020, which was one of the worst months of the COVID-19-influenced advertising recession last year. ...
- Ahead Of Prime Day, Amazon Did Not Dramatically Increase Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
The top five retail advertisers collectively spent $1.03 billion year-to-date -- up 8% vs. a year ago, when they spent $954 million. ...
- GroupM: Top 25 Media Suppliers Now Control Two-Thirds Of All Ad Spending
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
While Google and Facebook remain the world's biggest advertising behemoths, four of China's media companies now rank among the world's top 10, including TikTok owner Bytedance, which barely even exist ...
- Ad Spending Surges 56% In May, All Media Except Magazines Rise
MediaDailyNews, Joe Mandese - Friday, June 18, 2021
U.S. ad spending continued to rebound in May, according to a new, enriched database from Standard Media Index. The data -- derived from SMI's expanded pool of actual media bu ...
- WB's 'In The Heights' Movie Revenues Disappoint, But TV Ad Spend Is High
Television News Daily, Wayne Friedman - Monday, June 14, 2021
The movie studio spent $23.3 million in national TV spending since the beginning of the year, and $9.6 million in the last 30 days. ...
- Magna Boosts 2021 U.S. Ad Forecast To +15%, Strongest Growth Rate In 40 Years
Digital News Daily, Karlene Lukovitz - Monday, June 14, 2021
Magna now projects 15% U.S. advertising growth this year, to $259 billion, and 14% growth globally, to $657 billion -- both record-setting. ...
- Digital Investments Are Still Key For Publisher Ad Growth
Publishing Insider, Rob Williams - Monday, June 14, 2021
To better control their destiny, publishers need to diversify their sources of revenue with direct-to-consumer efforts. ...
- Live, Linear TV Viewing Erosion Impacts Promo Spend
Television News Daily, Wayne Friedman - Friday, June 11, 2021
Total impressions generated for TV's promo and advertising slipped 29% to 100.8 billion from 141.2 billion in May, according to iSpot.tv. ...
- Performance Without Cookies Expected To Drop, Marketers Say
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Some 69% of marketers expect ad performance to drop without cookies, and 62% are concerned about losing the precision of data-driven targeting, according to data released Friday. ...
- GroupM Nearly Doubles 2021 U.S. Ad Growth Projection, Revises 2020 Decline To Less Than A Point
MediaDailyNews, Joe Mandese - Thursday, June 10, 2021
The outlook for U.S. ad spending has improved considerably for this year, as have estimates for 2020, which included a recession attributed to the COVID-19 pandemic, according to a mid-ye ...
- B2B Big Bang: Spending Is Up In Key Expense Categories, American Express Reports
Email Insider, Ray Schultz - Tuesday, June 1, 2021
Ad spending will rise by 4.1% in Q2, American Express and The Centre for Business and Economic Research report. ...
- Amazon Fire TV Spends Big In National TV, Roku Less So
Television News Daily, Wayne Friedman - Friday, May 28, 2021
Over the past year, Amazon Fire TV has spent $57 million in national TV advertising from among 6,711 airings. Roku has spent $54,453 for 574 airings -- a tiny fracti ...
- Google Updates Customer Match, Performance Max, Adds Automation Products
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
Here are the announcements Google made at its virtual Marketing Livestream event on Thursday. ...
