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  • Measurement Seen As Hurdle to Ad Spend On Emerging Media
    According to a survey by Gundersen Partners among 377 marketing and general Management leaders on new and emerging media, about 45% of the respondents allocate less than 10% of the ...
  • Draftfcb Creates 361 Experiential
    Draftfcb formed 361 Experiential, the combination of two 361 Sports and Event Marketing and Hall Event Group. ...
  • Publicis Wags Dog, Restructures Burnett To Collaborate With Starcom, Digitas
    In what can only be described as the tail wagging the dog, Publicis Groupe this morning announced the restructuring of its venerable Leo Burnett agency - one of the olde ...
  • Publicis' Levy Blasts Facebook Deal, Warns Ad Dollars Don't Support Online Investments
    Calling Microsoft's $240 million investment in Facebook "insane," and asserting that that there is not enough advertising budgets to support the rapid expansion of online advertising services, Publicis Chairman-CEO Mauri ...
  • Monday Morning Is It
    This is your final chance to submit information for OMMA's Agency of the Year issue. All you interactive agencies out there have until 9am Eastern time on Monday, Nov. 1 ...
  • E*TRADE Taps Grey As Agency Of Record
    E*TRADE selected Grey New York as its advertising agency of record. The account will be serviced by TEAM E*TRADE, a specialized, stand-alone unit at Grey assembled by Jim Heekin, Chairma ...
  • Last Chance For Agency Of The Year Nominations
    Media magazine is inviting readers to submit nominations for its annual "Agency of the Year" awards for the following categories: Media Agency Media Department Media Boutique/Independent Media Client Media Agen ...
  • MDC Reports Loss, Cites Canadian Currency Exchange
    Toronto-based MDC Partners, the ad agency holding company that recently took control of Crispin Porter + Bogusky, Wednesday reported third-quarter revenues of $140.1 million--a 39% increase over the third quart ...
  • One More Day
    We're busy compiling facts and figures for January's Agency of the Year issue. All you interactive agencies out there, the new deadline is Friday, Nov. 9 to make your ca ...
  • David Jaye Named SVP/Marketing For Digitas
    David Jaye has been named senior vice president of marketing for global digital and direct marketing agency Digitas. ...
  • Calling All Agencies
    We're busy compiling facts and figures for January's Agency of the Year issue. All you interactive agencies out there, the new deadline is Friday, Nov. 9 to make your ca ...
  • MediaCom Taps Ratcliffe As Global Head of Consumer Insights and Receptivity
    MediaCom Worldwide hired William (Bill) Ratcliffe to its Worldwide Functional Leadership Team, serving as Global Head of Consumer Insights and Receptivity. Most recently he spent 13 years as President ...
  • Get Your Story In
    We're busy compiling facts and figures for January's Agency of the Year issue. All you interactive agencies out there, the new deadline is Friday, Nov. 9 to make your ca ...
  • Euro RSCG Worldwide Integrates Digital Arm In New York
    Havas' Euro RSCG Worldwide has decided to integrate its digital arm, Euro RSCG 4D, into Euro RSCG New York. Placing digital at the core of its flagship New York offic ...
  • W2 Group Receives $30 Million Investment
    W2 Group, a holding company focused on digital marketing, received $30 million in investment. ...
  • OMMA Agency of the Year
    We're busy compiling facts and figures for January's Agency of the Year issue. All you interactive agencies out there, the new deadline is Friday, Nov. 9 to make your ca ...
  • MDC Takes Control Of Crispin Porter + Bogusky
    Canada's MDC Partners Thursday said it acquired an additional 28% equity stake in Crispin Porter + Bogusky, bringing both its voting and economic ownership to 77% of the firm. Th ...
  • Interpublic Reports Healthy Quarter
    Interpublic Thursday reported third quarter revenues of $1.56 billion, up 7.3% vs. the same quarter a year earlier. Unlike some foreign-owned agency holding companies that have reported recently, Interpublic sa ...
  • GM Planworks Hires VP, Multiculti Investment Director
    GM Planworks hired Linda Bocage as vice president/multicultural investment director to oversee broadcast investment and to work with the agency's print, digital and local teams. Most recently, she served ...
  • WhittmanHart Interactive Promotes David Skinner to CEO
    Skinner had been president of the digital shop. ...
  • 360i Wins Google's Marketing Machine Award For Q3
    Google honored 360i with its quarterly Marketing Machine Award. ...
  • Agency.com Adds Two To Chicago Management Team
    Agency.com named Michael Rivera vice president, executive creative director, and Jeff Cole vice president of media in the agency's Chicago office. Rivera joins Agency.com from MARC USA, where he reshap ...
  • Deadline Extended
    We're adding an extra week for all you interactive agencies out there to tell us why you should be named the OMMA Agency of the Year. The new deadline ...
  • Interpublic Back In The Hole
    Interpublic was back in the hole in the third quarter as higher costs drove the troubled advertsing and marketing services into the red. The company said it lost $21.9 milli ...
  • Initiative Taps Gordon As SVP, New Biz
    Initiative North America has added another former MPG executive in a top role, tapping Melissa Gordon to serve as a senior vice president in the new business area. ...
  • Media X: Scare Tactics
    Here we are on Halloween, and it's fitting -- and chilling -- that media agencies once again face the terrifying specter of Lee Clow talking about media. There he w ...
  • Tick, Tick, Tick...
    It's that time again. All you interactive agencies out there, let us know why you should be named the OMMA Agency of the Year. Don't waste any time telling ...
  • And the Winners Are...
    Wired Magazine takes Best in Show for its winning work with Xerox. A rundown of the winners in the 2007 Creative Media Awards. ...
  • Digitas Kicks Off Sparks Rebrand Effort
    SAB Miller's Miller Brewing has unveiled Sparks.com, the newly redesigned site for its Sparks caffeinated alcohol beverage. ...
  • Publicis Attributes Media Nets To Strong Results, Both It And Havas Cite Weak Dollar
    Citing "excellent double digit growth" among its two media networks - Starcom MediaVest Group and ZenithOptimedia Group - as well as recently acquired digital network Digitas, Paris-based Publicis Groupe report ...