- Business App Category Soars As Global Population Works From Home
Digital News Daily, Gavin O'Malley - Tuesday, March 31, 2020
A standout among apps, demand for Zoom's Cloud Meetings service has exploded as a result of the COVID-19 crisis. ...
- WeWork Unloading Meetup Amid Meet-Up Decline
Social Media Insider, Gavin O'Malley - Tuesday, March 31, 2020
It's not clear yet if Meetup plans to adjust its mission of encouraging physical encounters -- but network did emphasize its ability to host virtual gatherings. ...
- Dick's Sporting Goods' #LongLiveSport Campaign
Out to Launch, Steve McClellan - Monday, March 30, 2020
#LongLiveSport encourages everyone to share how they're playing and exercising at home. ...
- Facebook To Support News Outlets Hit Hard By COVID-19 With $100 Million Investment
Publishers Daily, Melynda Fuller - Monday, March 30, 2020
"If people needed more proof that local journalism is a vital public service, they're getting it now," notes Facebook's vice president of global news partnerships Campbell Brown. ...
- Social Media, Local TV News Are Top COVID-19 Information Sources, Trust Issues Remain
MediaDailyNews, Wayne Friedman - Friday, March 27, 2020
Social media is just ahead of local TV news as the top source of local information on COVID-19, according to a survey from Magid -- however, trust issues remain. ...
- Slack Adds Users, Driven By Pandemic
Digital News Daily, Gavin O'Malley - Thursday, March 26, 2020
While its fiscal first quarter isn't over, the messaging software maker has already added about 9,000 paying customers during the period. ...
- Influencers Are Now A Cheaper Way To Boost Engagement On COVID-19 Messages
London Blog, Sean Hargrave - Friday, March 27, 2020
Brands can get their messages boosted by celebrities who, like the rest of us, suddenly find they have time on their hands. ...
- Poll: Users Say Social Media Supplies False News About COVID-19
Digital News Daily, Gavin O'Malley - Wednesday, March 25, 2020
More than half (57%) of those who rely mostly on social media for pandemic news say they have encountered some or a lot of news and information about the outbreak ...
- Should My Brand Proceed With Paid Social In Face Of Pandemic?
Marketing Insider, Emmy Clarke - Thursday, March 26, 2020
Proceed with caution, and be conscious of how your message might be received. ...
- Is Ailing Twitter A Canary In Industry's Coal Mine?
Mobile Insider, Gavin O'Malley - Thursday, March 26, 2020
The mobile giant said it was now expecting a slight decline in revenues year-over-year. ...
- Social News Consumers Least Likely To Read About COVID-19
Publishing Insider, Rob Williams - Thursday, March 26, 2020
People who mostly depend on social media for news only make up 18% of the U.S. population, and they tend to be very misinformed about the pandemic. ...
- Instagram Debuts Co-Watching Feature
Digital News Daily, Gavin O'Malley - Tuesday, March 24, 2020
As people around the world are being asked to isolate and distance themselves from others, the feature is designed to help people safely socialize. ...
- World Health Organization Labels Fake COVID-19 News 'Infodemic'
Social Media Insider, Gavin O'Malley - Wednesday, March 25, 2020
In response, Facebook and other platforms have begun working directly with WHO, Centers for Disease Control to slow the spread of bad information. ...
- Facebook Cuts Streaming Speeds In Europe
Digital News Daily, Gavin O'Malley - Monday, March 23, 2020
European Union officials have asked video platforms to leave more bandwidth for healthcare workers, professionals working from home and students trying to continue their studies by virtual means. ...
- Trump's Twitter Blocks Violate First Amendment, Court Confirms
Digital News Daily, Wendy Davis - Monday, March 23, 2020
Siding against the White House, a federal appellate court in New York voted 7-2 to leave in place a decision that President Donald Trump violated the First Amendment by blocking ...
- MIT Sloan: People Can Be Nudged Away From Sharing False COVID-19 Claims Online
Email Marketing Daily, Ray Schultz - Tuesday, March 24, 2020
Ask people to rate the accuracy of a single headline. That will make them less likely to share fake ones. ...
- Restaurant Coalition Launches The Great American Takeout Campaign
MAD, Steve McClellan - Sunday, March 22, 2020
The campaign encourages everyone to order at least one delivery or pick-up meal on March 24 to show support for the struggling restaurant industry. ...
- The Social Distancing 7: Media Channels That Will Grow During The COVID-19 Outbreak
MediaDailyNews, Jeff Larson - Tuesday, March 24, 2020
Media consumption will significantly increase as our routines and habits adjust to a new reality. Which media channels will grow the most? ...
- Six Degrees Of Social Distancing
Mediapsssst, Richard Whitman - Monday, March 23, 2020
McCann and actor Kevin Bacon teamed to create a social-media campaign to inform people about the need for social distancing dubbed #IStayHomeFor. ...
- 'Popular Science' Hosts COVID-19 Q&A On Twitter
Publishers Daily, Sara Guaglione - Monday, March 23, 2020
The magazine decided to make it a weekly initiative, given the fact that information regarding the virus changes rapidly. ...
- Lawsuit Claims Facebook Knew About Video Metrics Inflation
Around the Net In MAD London, Sean Hargrave - Monday, March 23, 2020
"Campaign" brings news of a lawsuit in America which claims Facebook knew it was inflating video metrics for years but did nothing to solve the problem. ...
- Facebook Knew Of Inflated 'Potential Reach' Metrics, Marketers Claim
Digital News Daily, Wendy Davis - Friday, March 20, 2020
Facebook execs knew the company overestimated the potential reach of ad campaigns, marketers who are suing the platform claim in new court papers. ...
- Ecommerce Ad Spending Rising Globally
Search Insider, Laurie Sullivan - Monday, March 23, 2020
Ecommerce ad spending in the U.S. jumped from $4.8 million the week of Feb. 17 to $9.6 million the week of March 9. ...
- Virtual Influencers Set To Rise, 'The Drum' Predicts
Around the Net In MAD London, Sean Hargrave - Friday, March 20, 2020
"The Drum" is introducing readers to the phenomenon of the virtual influencer, animated characters who live out their lives on social media attracting followers and sponsorship without ever having to ...
- Facebook Fights COVID-19 Misinformation, Promotes CDC, WHO Health Reports
Digital News Daily, Gavin O'Malley - Thursday, March 19, 2020
Facebook will now highlight news and updates from the World Health Organization, Centers for Disease Control, and local health and government organizations. It is also working with health organizations to ...
- Snapchat Accelerates Debut Of Mental Health Initiative
MAD, Larissa Faw - Thursday, March 19, 2020
The social network's Here For You platform launch has been pushed up to next week. Partners include: Active Minds, Because of You, Crisis Text Line and Seize the Awkward in ...
- The Savvy Politician's Secret Weapon: Influencer Marketing
Marketing Politics Weekly, Joe Gagliese - Friday, March 20, 2020
We're seeing influencer marketing strategies everywhere in the political world. Here are a few tips politicians need to know to find success online. ...
- COVID-19 Pandemic Spawns Dangerous Online Hoaxes
Publishing Insider, Rob Williams - Friday, March 20, 2020
Dozens of websites posing as legitimate news outlets have published false information that deceives readers with conspiracy theories and incites hatred toward immigrants. ...
- Beardbrand Finds Winning Formula With YouTube Soft Sell
The MediaPost Cases, Nina Lentini - Friday, March 20, 2020
"For organic content, embrace the fact that you're on YouTube and don't focus on click-through rates because viewers really aren't interested in doing that. You just want them to stay ...
- Instagram To Sell Ads On IGTV Video App, Take On YouTube
Digital News Daily, Karlene Lukovitz - Thursday, March 19, 2020
Facebook Inc., counting on Instagram for growth, will woo top video creators with 55% of ad revenue generated by ads on the IGTV long-form video app. ...
