- Optimizing Influencer Marketing, Social, Content Budgets In 2021
MAD, Nea Barman - Thursday, January 14, 2021
The first essential thing marketers need to look at when budgeting for social media marketing and content creation, is how to actually manage the work both in-house and together wi ...
- On The Culpability Of Social Media
Media Insider, Kaila Colbin - Friday, January 15, 2021
Of course it's not the platforms' fault. Nothing ever is -- nothing that could cause accountability, financial culpability, or regulation. And yet... ...
- Platform Censorship: He Has Only Himself To Blame
MediaDailyNews, George Simpson - Thursday, January 14, 2021
Now everyone seems to agree that continuing to give Trump direct access to a massive audience is not in the interest of our country. ...
- Parler Was Suspended Over Posts Inciting Violence, Amazon Tells Judge
Digital News Daily, Wendy Davis - Wednesday, January 13, 2021
"Parler was used to incite, organize, and coordinate the January 6 attack on the U.S. Capitol," Amazon writes. ...
- Texas AG Demands Answers From Tech Companies That Booted Trump And Parler
Digital News Daily, Wendy Davis - Wednesday, January 13, 2021
"For years, these Big Tech companies have silenced voices in the social media sphere and shut down competing companies and platforms," Texas Attorney General Ken Paxton stated Wednesday afternoon. ...
- Snapchat Will Permanently Ban Trump As Of January 20
Digital News Daily, Karlene Lukovitz - Thursday, January 14, 2021
Snapchat, which cut the Trump account's visibility back in June because of its inflammatory content, said Trump had violated its user terms dozens of times. ...
- Trump The Influencer's Tweet Storm In Last 30 Days Valued At Nearly $2.2M
Marketing Daily, P.J. Bednarski - Wednesday, January 13, 2021
"We were interested in what Twitter's permanent suspension of Trump will mean for his exposure ability," said exec at influencer marketing firm Klear. ...
- @jack: Blue Skies Ahead For Post-@realDonaldTrump Social Media
MediaDailyNews, Joe Mandese - Thursday, January 14, 2021
In his first public statements since permanently removing @realDonaldTrump from Twitter, CEO Jack Dorsey expressed some ambivalence, implied some ambiguous but big changes for the microblogging platform, and also announc ...
- The Media Value Of @realDonaldTrump's Last 30 Days
MediaDailyNews, P.J. Bednarski - Thursday, January 14, 2021
The hypothetical price tag: $2,196,506. ...
- Is Twitter A Cautionary Tale On Post-Trump Slump?
Publishing Insider, Rob Williams - Thursday, January 14, 2021
The predicted slump in Twitter's business is analogous to the idea that media outlets will lose their "cash cow" when Trump's presidency isn't the center of attention. ...
- Trump's Words Led To Censorship Across Internet, Journalists, Publishers Say
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 13, 2021
Trump's words set a new precedent for companies to censor what is written and communicated across the internet and will affect the way advertisers place ads in the future. So ...
- Hyundai Teases Ioniq 5 Via Videos
Marketing Daily, Tanya Gazdik - Tuesday, January 12, 2021
Three "Ultimate Camping" videos feature a camper using electrical appliances powered by Ioniq 5's technology. ...
- News On Social Media Isn't Helping To Stop Misinformation
Publishing Insider, Rob Williams - Wednesday, January 13, 2021
Many Americans said news on social media was less likely to help them understand current events than in the past, according to Pew Research. ...
- Social Platform GoPoolit Launches
Social Media Insider, Steve McClellan - Wednesday, January 13, 2021
The platform, billed as "social media for good," allows micro-donations to charities with every post. ...
- Parler Sues Amazon Over Takedown
Digital News Daily, Wendy Davis - Monday, January 11, 2021
In a lawsuit filed Monday, Parler says Amazon is violating antitrust laws by "severely restraining commerce in the microblogging services market." ...
- Samsung Dominates Day One CES Buzz
MediaDailyNews, Joe Mandese - Tuesday, January 12, 2021
Consumer electronics giant Samsung won the social media buzz during the first 24 hours of CES, according to an analysis released today by analytics firm Talkwalker. With 7,400 mentions, Samsu ...
- How Much Should Publishers Worry About Digital Bans?
Publishing Insider, Rob Williams - Tuesday, January 12, 2021
The tech threat against publishers is more economic than political, making antitrust concerns more important. ...
- Analyst Downgrades Twitter After Trump Locked Out On Twitter, Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
Unexpected backing came from Germany and France after President Trump was banned from Twitter and Facebook. German Chancellor Angela Merkel objected to the decision to completely ban the U.S. preside ...
- Corporations Pause On Political Donations Could Hit TV Hardest
TV Watch, Wayne Friedman - Tuesday, January 12, 2021
Initial moves first targeted Republicans who refused to certify the Electoral College results for Joe Biden as our next President. But then it extended to all parties. ...
- How Data Models May Have Helped Prevent Chaos At Capitol Building
Data & Programmatic Insider, Laurie Sullivan - Monday, January 11, 2021
Advertisers use data models to determine the "perfect" message to target consumers with ads at specific moments. Why can't data models built on sentiment and interests predict violence? ...
- FCC Chief Abandons Plan To Regulate Social Media Platforms
Digital News Daily, Wendy Davis - Friday, January 8, 2021
Given the upcoming change in administration, the FCC won't move forward with an attempt to regulate how online media companies treat speech by users, outgoing chairman Ajit Pai said th ...
- Parler Goes Dark For Now, Twitter Braces For Possible Protest At HQ
Digital News Daily, Karlene Lukovitz - Monday, January 11, 2021
The controversial right-wing platform went offline shortly after midnight Pacific time Sunday, the time Amazon had announced it would be removed from its cloud hosting service. Meanwhile, Twitter's HQ ...
- Facebook: Content Performance, Interactions Shift As Site Pauses Trump's Account
Inside Performance, Laurie Sullivan - Monday, January 11, 2021
Media Matters analyzed data from pages about U.S. political news and found total daily interactions with conservative content dropped significantly after suspending Trump's account. ...
- Political Content Interactions Fall On Mainstream Social Media, Migrate Elsewhere
Marketing Politics Weekly, Joe Mandese - Sunday, January 10, 2021
In what might be described as the Great Exodus, social media user interactions with politically charged content have fallen precipitously on mainstream social media platforms like Facebook since it temporari ...
- The HaHa Ratio: Anti-Trump Advertising Followed the Emoji Metric
Brand Insider, Steve Smith - Friday, January 8, 2021
Tara McGowan, founder and CEO of nonprofit ACRONYM, says Democrats regained the mantle of digital innovators in this cycle. ...
- Facebook Locks Out Trump For Rest Of Presidency
Digital News Daily, Wendy Davis - Thursday, January 7, 2021
"We believe the risks of allowing the President to continue to use our service during this period are simply too great," Mark Zuckerberg said. ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Friday, January 8, 2021
At least two-thirds of agencies said they believe targeted forms of advertising such as OTT, social media and addressable had the most impact in 2020, according to Borrell Associates. ...
- Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 7, 2021
Facebook, Snapchat, and Twitter will feel the recoil as brands pull ad budgets amidst negative news reports and posts on platforms. But not all social media platforms see their use ...
- Better Late Than Never (Not Really): Social Networks Shut Down Trump
Mediapsssst, Richard Whitman - Wednesday, January 6, 2021
Twitter, Instagram and Facebook said yesterday -- about four years too late -- that they are locking Trump's accounts, at least temporarily. ...
- Facebook Pages Redesign Eliminates 'Like' Button To Focus On Followers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
Facebook's redesign focuses on Followers, a more direct measurement of how the page connects with people. ...
