- Twitter Presses For Order Halting Texas Investigation
Digital News Daily, Wendy Davis - Tuesday, April 20, 2021
"Twitter's exercise of its First Amendment rights will continue to be chilled so long as AG Paxton's retaliatory investigation remains live," the company argues in papers filed Monday with U. ...
- Facebook And Twitter Face New Pressure To Boot Anti-Vaxxers
Social Media Insider, Wendy Davis - Tuesday, April 20, 2021
Senators Amy Klobuchar and Ben Ray Lujan suggested Facebook and Twitter should ban at least 12 of the most prominent individuals who allegedly spread falsehoods about vaccines -- including Robe ...
- Nextdoor To Serve Up Anti-Racism Notification, Become Gatekeeper Of Language
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 19, 2021
Spend some time on social media and you'll likely find racial profiling or restrictions on language. Neighborhood social networking app Nextdoor is no exception. ...
- Clubhouse Ready For Marketing Sonic Boom
Marketing Insider, Brenda Martinez - Friday, April 16, 2021
How can brands cut through the new noise of Clubhouse? ...
- CTV Grows Dramatically In 2020 Digital Political Ad Spend
Television News Daily, Wayne Friedman - Thursday, April 15, 2021
Mobile (phone) devices remain the dominant leader in political advertising spend -- with a 46% share. ...
- Biden Administration Still Weighing TikTok And WeChat Bans
Digital News Daily, Wendy Davis - Wednesday, April 14, 2021
"New and incoming leadership at the Department of Commerce and other interested agencies need additional time to consider potential options," lawyers for the Dept. of Justice wrote in reports fil ...
- Few Older Americans Trust Social Media Advertising
Social Media Insider, Larissa Faw - Wednesday, April 14, 2021
Older Americans 50+ are nearly four times more likely to say they feel social media ads are "untrustworthy" versus TV ads (19% vs. 5%). ...
- Tinder Taps Yum, P&G Vet George Felix As CMO
Digital News Daily, Karlene Lukovitz - Tuesday, April 13, 2021
Tinder is looking to Felix, known for making aging brands like KFC and Old Spice hip again, to help recruit more Gen Z users, as COVID restrictions loosen. ...
- Facebook Friends Do Not Equal Real Friends
Media Insider, Gord Hotchkiss - Tuesday, April 13, 2021
True friends will pick lice out of your fur -- or they would, if they were monkeys. Facebook Friends feel entitled to belittle your 10K run. ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer -
As a QSR brand, White Castle was at the forefront of using social media to promote their restaurants, but they didn't stop there. The family owned company also extended i ...
- Texas AG Violates First Amendment By Blocking Critics On Twitter, Group Says
PolicyBlog, Wendy Davis - Thursday, April 8, 2021
In a lawsuit filed Thursday, an advocacy group says Texas Attorney General Ken Paxton engages in viewpoint-based discrimination by blocking Twitter users who criticize him or his policies. ...
- Facebook, Zuckerberg Get Slapped With Lawsuit From Muslim Advocates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 8, 2021
Muslim Advocates on Thursday filed a consumer protection lawsuit against Facebook CEO Mark Zuckerberg, CFO Sheryl Sandberg and others at the company, demanding that the social network begin taking anti-Musl ...
- Facebook Paying People For Information That Feeds AI Algorithms To Prevent Bias
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 8, 2021
Facebook on Thursday released a dataset for AI researchers that includes a diverse group of people who were paid to provide the company with information about age and gender. ...
- Twitch To Suspend Users For 'Entirely Off-Platform' Harmful Behaviors
Digital News Daily, Karlene Lukovitz - Thursday, April 8, 2021
Twitch's new policy is novel for its detailed, scalable approach to addressing off-platform behaviors. ...
- Pew: YouTube Dominates Social Media Reach, TikTok Now Rivals Snapchat, Twitter
MediaDailyNews, Joe Mandese - Wednesday, April 7, 2021
In its debut in a highly regarded study of Americans' social media platform usage, TikTok ranks just behind Snapchat and Twitter, and well ahead of the far more established Redd ...
- Social Media Is Ubiquitous, Younger Demos More Active On Instagram, Snapchat
Publishers Daily, Ray Schultz - Wednesday, April 7, 2021
Instagram is utilized by 71% of young adults and Snapshot by 65%. ...
- SMBs Ready To Restart 2021 Ad Budgets, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Local traditional media may see strong benefits. Several marketers at small and-medium sized businesses surveyed said they would "return" to advertising with a "shop local" message, Borrell Associates finds, buyi ...
- Six Ways To Combine Email Marketing And Social
Around the Net in Email, Ray Schultz - Wednesday, April 7, 2021
Email is a powerful marketing medium. But it works even better when tied to social media. Here are six methods to incorporate into your email campaigns, starting with including appropria ...
- Here's How Pinterest Intends To Change The Internet
Inside Performance, Laurie Sullivan - Wednesday, April 7, 2021
"It's time for a kinder internet," according to a video launched today by Pinterest. "We can have conversations and be constructively critical when appropriate," says Jonathan Van Ness, activist, acto ...
- As Data Hacking Grows, What Happens To Legacy Media?
TV Watch, Wayne Friedman - Wednesday, April 7, 2021
Traditional media, especially those companies with TV stations and cable operations, have decades of experience around regulation. ...
- Yahoo Answers Is Shutting Down After 16 Years
Email Marketing Daily, Ray Schultz - Tuesday, April 6, 2021
The site will enter a read-only mode on April 20, and close entirely on May 4. Users have until June 30 to retrieve data. ...
- Social Media Reflects Rights Vs. Obligations Split
Media Insider, Gord Hotchkiss - Tuesday, April 6, 2021
The right tends to focus on individual rights they feel they're at risk of losing. The left thinks more in terms of societal obligations. ...
- Facebook Unveils New Ad Units Tailored For Streamers
MediaDailyNews, Joe Mandese - Monday, April 5, 2021
"[Streaming] advertisers no longer have to manually create new campaigns for each individual title," said Facebook's James Smith. ...
- Citing Rapid Improvement, Mediabrands Strikes Exclusive, 3-Year Deal With TikTok
MediaDailyNews, Joe Mandese - Tuesday, April 6, 2021
A year after finding it the least responsible of the major social media platforms, IPG Mediabrands is going all in with TikTok, unveiling a new, three-year "creator and content" initiati ...
- White Castle Uses Recipe Campaign To Stoke Spring Cravings
QSR Land, Sarah Mahoney - Tuesday, April 6, 2021
With its Cravey Boat (a branded collectible) and spring-themed recipes, White Castle looks for new ways to engage its superfans. ...
- Facebook Hacked, Zuckerberg's Phone Number Leaked To Web
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 5, 2021
A hacker on Saturday published the phone numbers and personal data of Facebook users, exposing personal information of more than 533 million users from 106 countries, including over 32 milli ...
- Social CPMs Leap In Comparison With Last March: Study
Email Marketing Daily, Ray Schultz - Monday, April 5, 2021
Since March 7, there has been a 47% increase in CPMs, StitcherAds reports. ...
- Watch Your Tone When Talking To Teens
Marketing Insider, Aaron Paquette - Monday, April 5, 2021
A new language is emerging online to address ambiguity in online communication: tone indicators. ...
- Edelman: Trust In All Forms Of Media Falls To All-Time Low
Research Intelligencer, Joe Mandese - Monday, April 5, 2021
While trust in most institutions has fallen following a year of the pandemic, economic crises and political turmoil, trust in media has fallen to all-time lows since PR giant Edelm ...
- Facebook Explores Ranking Some Key Content Categories Differently
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 2, 2021
Facebook has been exploring how and whether to rank some important content categories differently such as news, politics, and health, to make it easier to find posts it deems valuab ...
