- Cross-Promotion For Streamers Benefits TV Universe
TV Watch, Wayne Friedman - Wednesday, January 27, 2021
The longtime legacy marketing tool of the 12 or 24 linear TV networks veteran media companies own is a boost to streaming nets. ...
- TV On-Promos Grows - But Less For Shows And More For Streamers
TV Watch, Wayne Friedman - Tuesday, January 19, 2021
An analysis of promos found 46% of cross-promotion avails in 2020 for Walt Disney's ABC, Freeform, FX and Nat Geo combined went to streamers Disney+, Hulu and ESPN+. ...
- Nielsen One Cross-Media Solution Aims To Supersede C3/C7, Current Digital Metrics, By Q4 2024
Digital News Daily, Karlene Lukovitz - Tuesday, December 8, 2020
Nielsen says it is simplifying its TV and digital solutions portfolio into a single, comparable cross-media metrics product and will replace current systems fully by Q4 2024. ...
- 'Southern Living' Records Strong Audience Growth Cross-Platform
Publishers Daily, Sara Guaglione - Thursday, December 3, 2020
The magazine's ad revenue for its December issue is up 51%, compared to last year, due to an increase in the volume and pricing of ads sold. ...
- Showtime Gets Free, Ad-Supported Sampling Channel On Pluto TV
Digital News Daily, Karlene Lukovitz - Tuesday, December 1, 2020
ViacomCBS is using its AVOD service to target new prospects for the premium SVOD by offering carefully selected series episodes, bracketed by pre- and post-roll ads. ...
- How To Use Video Across All Your Marketing Channels
Around the Net In Digital, Ray Schultz - Friday, November 20, 2020
Research shows that 43% of consumers want to see more videos from online brands. Here’s how to start leveraging video in all your marketing channels. ...
- NBCU Bows PayPal For One Platform Commerce
Digital News Daily, Karlene Lukovitz - Monday, November 9, 2020
PayPal payment options will be used in ecommerce offerings, starting with holiday gift guides, across NBCU linear, digital, social, branded and editorial content, in both English and Spanish. ...
- NBCU: CTV Viewership Up 95% Last Year; Half To Three-Quarters Of All TV Viewing Now Time-Shifted
Advanced TV Insider, Karlene Lukovitz - Thursday, September 24, 2020
NBCU's first "One Audience Trends Report" offers stats and examples from its own portfolio that underscore how much cross-platform consumption is, or should be, transforming media-buying strategies. ...
- Nielsen Launches Global Campaign Outcomes Database
Digital News Daily, Karlene Lukovitz - Thursday, September 17, 2020
Nielsen says the Compass database "democratizes" outcome measurement and ROI metrics on a global basis, to enable rapid optimization of campaign media spend by country and across TV, digital vide ...
- VideoAmp Hires Omnicom's Steuer To Lead TV Strategy, Currency
Television News Daily, Wayne Friedman - Tuesday, September 8, 2020
Steuer will develop new cross-media platform measurement -- a "currency-grade transaction-ready TV dataset" for media buyers and sellers, delivery providers and other vendors -- in the new position. ...
- iHeartMedia, Dan Patrick Partner For Dan Patrick Podcast Network
Publishers Daily, Melynda Fuller - Wednesday, August 26, 2020
The entities will cross-promote Patrick's podcasts. Some discuss celebrities, others focus on sports, such as "The Battle for L.A.," a series about the birth of professional basketball in Los Ange ...
- CBS News Launches Diversity-Focused Cross-Platform Franchise, Village
Digital News Daily, Karlene Lukovitz - Wednesday, August 26, 2020
CBS Village, led by CBS News' new race and culture unit, will create and distribute content about "underrepresented" communities, across broadcasts, CBSN, and the brand's other digital platforms. ...
- No Matter How You Add It Up, Cross-Platform Measurement Is In Demand
Television News Daily, Jane Clarke - Tuesday, August 25, 2020
Roughly 16 different initiatives are currently underway to find the industry's Holy Grail: true cross-platform measurement. ...
- 'New York Post,' Jalen Rose Team For Multiplatform Partnership
Publishers Daily, Sara Guaglione - Thursday, August 20, 2020
The alliance includes a weekly column, video and podcast series called "The Renaissance Man." ...
- GroupM: Brands Must Embrace Cross-Platform Shopping
MAD, Larissa Faw - Monday, August 3, 2020
This year is projected to be the strongest year for ecommerce, with 22% growth driven by the massive shift from offline to online. ...
- Discovery Launches New Cross-Channel Product, OneGraph, With LiveRamp Behind Effort
Television News Daily, Wayne Friedman - Tuesday, July 14, 2020
OneGraph, using Discovery's data, will offer marketers a platform to analyze Discovery's 30% share of cable TV viewers across all platforms. ...
- Meredith To Launch 'Reasons For Hope In America' Campaign
Publishers Daily, Sara Guaglione - Thursday, July 2, 2020
"Reasons for Hope in America" - which will span across print, digital, video, broadcast and social this fall - will highlight company initiatives or figures that have had an impa ...
- Oracle's Moat Reach Platform Expands Into TV With iSpot.tv Deal
Television News Daily, Wayne Friedman - Tuesday, May 19, 2020
Expanding its cross-platform reach product for advertisers, Oracle Data Cloud's Moat Reach has inked a deal with iSpot.tv, the real-time TV ad measurement platform. ...
- Last Excuse Gone: Ad-ID Intros A Workaround For VAST 2.0 Users
Video Insider, Karlene Lukovitz - Tuesday, May 19, 2020
Ad-ID, the unified standard for advertising metadata considered key to the growth and evolution of premium video, hasn't been usable by those who still haven't upgraded to the 4.0 versio ...
- Lotame Introduces Cookieless Tool For Publishers, Marketers
Publishers Daily, Melynda Fuller - Monday, May 18, 2020
Lotame is looking to help publishers, marketers and agencies leverage their first-, second- and third-party data with a new suite of data enrichment solutions. ...
- Complex Networks Rebrands To Unify Portfolio
Publishers Daily, Sara Guaglione - Wednesday, May 6, 2020
It also features a refreshed website and a visual identity to communicate to the B2B community that the company's portfolio lives under one parent. ...
- Local Media Forecast To See A 3.6% Drop In 2020
MediaDailyNews, Wayne Friedman - Monday, April 27, 2020
Advertising across all media platforms is forecast to total $144.3 billion this year, says BIA Advisory Services -- a 10.6% drop from the projection of $161.3 billion that the loc ...
- NBCU Intros Direct Ecommerce From Shoppable Ads, Waives Fees During Pandemic
Digital News Daily, Karlene Lukovitz - Thursday, April 23, 2020
The new Checkout function is an embeddable cart that lets viewers make direct purchases through its ShoppableTV system or videos or digital ads on the NBCU platform. ...
- This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video Measurement
MediaDailyNews, Jane Clarke - Tuesday, April 14, 2020
Dramatic shifts in viewing behavior and buyers' and sellers' efforts to understand them will force a reconsideration of how quickly we need cross-platform measurement tools now made possible by high ...
- Meredith To Launch Multiplatform Personal Finance Brand 'Millie'
Publishers Daily, Melynda Fuller - Monday, March 30, 2020
The inaugural issue will be bundled with 1 million copies of the May issue of "Real Simple," set to hit mailboxes in early April. Digital and social platforms for "Milli ...
- Harmon-Madsen Joins AccuWeather As CMO
Television News Daily, Fern Siegel - Tuesday, March 3, 2020
The new CMO is charged with a large portfolio, including advertising and promotion campaigns, brand strategy, social media and marketing new products and services. ...
- NBCU's One Platform To Offer 4 Types Of Buys, From Broad-Reach To Advanced
Digital News Daily, Karlene Lukovitz - Tuesday, February 25, 2020
The platform is "a major shift for this company, from how we operate to how we monetize," says NBCU Advertising and Partnerships Chairman Linda Yaccarino -- and will, among oth ...
- CIMM To Launch Joint Initiative For Ad Campaign Data Standards
MediaDailyNews, Wayne Friedman - Friday, February 7, 2020
Looking to find standard data formats for ad campaigns, Coalition for Innovative Media Measurement, along with Ad-ID, Advertising Research Foundation, IRI, and Kantar, will launch a joint
initiative. ...
- Reddit, Tagboard Partner To Bring Content To TV
Publishers Daily, Sara Guaglione - Thursday, February 6, 2020
Users can search social media to curate content and display it on broadcast, livestreams, web and mobile. Broadcasters affiliated with Tagboard and TEGNA will be able to add Reddit pos ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TV
Digital News Daily, Karlene Lukovitz - Thursday, February 6, 2020
The new web-based app, to be piloted by Discovery and AMC Networks, allows media buyers and networks to combine their own viewership datasets with 605's data on 21 million U. ...
