- NBCU: CTV Viewership Up 95% Last Year; Half To Three-Quarters Of All TV Viewing Now Time-Shifted
Advanced TV Insider, Karlene Lukovitz - Thursday, September 24, 2020
NBCU's first "One Audience Trends Report" offers stats and examples from its own portfolio that underscore how much cross-platform consumption is, or should be, transforming media-buying strategies. ...
- Nielsen Launches Global Campaign Outcomes Database
Digital News Daily, Karlene Lukovitz - Thursday, September 17, 2020
Nielsen says the Compass database "democratizes" outcome measurement and ROI metrics on a global basis, to enable rapid optimization of campaign media spend by country and across TV, digital video, ...
- VideoAmp Hires Omnicom's Steuer To Lead TV Strategy, Currency
Television News Daily, Wayne Friedman - Tuesday, September 8, 2020
Steuer will develop new cross-media platform measurement -- a "currency-grade transaction-ready TV dataset" for media buyers and sellers, delivery providers and other vendors -- in the new position. ...
- iHeartMedia, Dan Patrick Partner For Dan Patrick Podcast Network
Publishers Daily, Melynda Fuller - Wednesday, August 26, 2020
The entities will cross-promote Patrick's podcasts. Some discuss celebrities, others focus on sports, such as "The Battle for L.A.," a series about the birth of professional basketball in Los Ange ...
- CBS News Launches Diversity-Focused Cross-Platform Franchise, Village
Digital News Daily, Karlene Lukovitz - Wednesday, August 26, 2020
CBS Village, led by CBS News' new race and culture unit, will create and distribute content about "underrepresented" communities, across broadcasts, CBSN, and the brand's other digital platforms. ...
- No Matter How You Add It Up, Cross-Platform Measurement Is In Demand
Television News Daily, Jane Clarke - Tuesday, August 25, 2020
Roughly 16 different initiatives are currently underway to find the industry's Holy Grail: true cross-platform measurement. ...
- 'New York Post,' Jalen Rose Team For Multiplatform Partnership
Publishers Daily, Sara Guaglione - Thursday, August 20, 2020
The alliance includes a weekly column, video and podcast series called "The Renaissance Man." ...
- GroupM: Brands Must Embrace Cross-Platform Shopping
MAD, Larissa Faw - Monday, August 3, 2020
This year is projected to be the strongest year for ecommerce, with 22% growth driven by the massive shift from offline to online. ...
- Discovery Launches New Cross-Channel Product, OneGraph, With LiveRamp Behind Effort
Television News Daily, Wayne Friedman - Tuesday, July 14, 2020
OneGraph, using Discovery's data, will offer marketers a platform to analyze Discovery's 30% share of cable TV viewers across all platforms. ...
- Meredith To Launch 'Reasons For Hope In America' Campaign
Publishers Daily, Sara Guaglione - Thursday, July 2, 2020
"Reasons for Hope in America" - which will span across print, digital, video, broadcast and social this fall - will highlight company initiatives or figures that have had an impact ...
- Oracle's Moat Reach Platform Expands Into TV With iSpot.tv Deal
Television News Daily, Wayne Friedman - Tuesday, May 19, 2020
Expanding its cross-platform reach product for advertisers, Oracle Data Cloud's Moat Reach has inked a deal with iSpot.tv, the real-time TV ad measurement platform. ...
- Last Excuse Gone: Ad-ID Intros A Workaround For VAST 2.0 Users
Video Insider, Karlene Lukovitz - Tuesday, May 19, 2020
Ad-ID, the unified standard for advertising metadata considered key to the growth and evolution of premium video, hasn't been usable by those who still haven't upgraded to the 4.0 versions ...
- Lotame Introduces Cookieless Tool For Publishers, Marketers
Publishers Daily, Melynda Fuller - Monday, May 18, 2020
Lotame is looking to help publishers, marketers and agencies leverage their first-, second- and third-party data with a new suite of data enrichment solutions. ...
- Complex Networks Rebrands To Unify Portfolio
Publishers Daily, Sara Guaglione - Wednesday, May 6, 2020
It also features a refreshed website and a visual identity to communicate to the B2B community that the company's portfolio lives under one parent. ...
- Local Media Forecast To See A 3.6% Drop In 2020
MediaDailyNews, Wayne Friedman - Monday, April 27, 2020
Advertising across all media platforms is forecast to total $144.3 billion this year, says BIA Advisory Services -- a 10.6% drop from the projection of $161.3 billion that the local ...
- NBCU Intros Direct Ecommerce From Shoppable Ads, Waives Fees During Pandemic
Digital News Daily, Karlene Lukovitz - Thursday, April 23, 2020
The new Checkout function is an embeddable cart that lets viewers make direct purchases through its ShoppableTV system or videos or digital ads on the NBCU platform. ...
- This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video Measurement
MediaDailyNews, Jane Clarke - Tuesday, April 14, 2020
Dramatic shifts in viewing behavior and buyers' and sellers' efforts to understand them will force a reconsideration of how quickly we need cross-platform measurement tools now made possible by highly ...
- Meredith To Launch Multiplatform Personal Finance Brand 'Millie'
Publishers Daily, Melynda Fuller - Monday, March 30, 2020
The inaugural issue will be bundled with 1 million copies of the May issue of "Real Simple," set to hit mailboxes in early April. Digital and social platforms for "Millie" ...
- Harmon-Madsen Joins AccuWeather As CMO
Television News Daily, Fern Siegel - Tuesday, March 3, 2020
The new CMO is charged with a large portfolio, including advertising and promotion campaigns, brand strategy, social media and marketing new products and services. ...
- NBCU's One Platform To Offer 4 Types Of Buys, From Broad-Reach To Advanced
Digital News Daily, Karlene Lukovitz - Tuesday, February 25, 2020
The platform is "a major shift for this company, from how we operate to how we monetize," says NBCU Advertising and Partnerships Chairman Linda Yaccarino -- and will, among other ...
- CIMM To Launch Joint Initiative For Ad Campaign Data Standards
MediaDailyNews, Wayne Friedman - Friday, February 7, 2020
Looking to find standard data formats for ad campaigns, Coalition for Innovative Media Measurement, along with Ad-ID, Advertising Research Foundation, IRI, and Kantar, will launch a joint
initiative. ...
- Reddit, Tagboard Partner To Bring Content To TV
Publishers Daily, Sara Guaglione - Thursday, February 6, 2020
Users can search social media to curate content and display it on broadcast, livestreams, web and mobile. Broadcasters affiliated with Tagboard and TEGNA will be able to add Reddit posts ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TV
Digital News Daily, Karlene Lukovitz - Thursday, February 6, 2020
The new web-based app, to be piloted by Discovery and AMC Networks, allows media buyers and networks to combine their own viewership datasets with 605's data on 21 million U.S. ...
- VideoAmp Names Gaudin Chief Legal, Privacy Officer
Digital News Daily, Karlene Lukovitz - Wednesday, January 22, 2020
Andrew Gaudin will be charged with overseeing VideoAmp's global legal and privacy affairs, expanding its client and partnership base, and creating privacy compliance initiatives that support
providing data insights. ...
- Les Carter Returns To Cadent, As CTO
Digital News Daily, Karlene Lukovitz - Monday, January 13, 2020
Carter will oversee integration of the recently acquired 4Info OTT and CTV video-buying solutions into Cadent's cross-platform solution. Carter, who had built Cadent's addressable linear TV platform, among other patented ...
- NBCU To Unify, Simplify Ad Campaign Tools With 'One Platform'
Television News Daily, Wayne Friedman - Wednesday, January 8, 2020
NBCUniversal announced at the Consumer Electronics Show that it is starting up One Platform, a unified service that can optimize, plan, deliver, and measure audiences for all advertisers, consolidating its ...
- NBCU To Enable TV, Digital Ad Buys In Single Platform
Digital News Daily, Karlene Lukovitz - Wednesday, January 8, 2020
NBCUniversal will soon be able to offer ad buys that span linear and digital inventory across all its platforms on local, national and global levels, the company announced Tuesday at ...
- Why Political Advertisers Double Down On Local TV And What Brand Media Pros Can Learn From Them
Television News Daily, Shereta Williams - Wednesday, January 8, 2020
Key political advertising issues and trends include local broadcast TV's effectiveness, the right reasons and times to buy digital and TV, addressable TV, cross-platform management and automation. ...
- Noticias Telemundo Revamps Editorial, Digital For 2020 Election Coverage
Television News Daily, Fern Siegel - Tuesday, December 17, 2019
Pew Research projects 32 million Hispanics will be eligible to vote in 2020 -- just over 13% of all eligible U.S. voters. Noticias Telemundo has revamped its political coverage to ...
- CBS Joins OpenAP
Digital News Daily, Karlene Lukovitz - Monday, December 9, 2019
With the addition of CBS's TV and digital inventories, following the ViacomCBS merger, OpenAP Market says it's now the largest cross-platform, audience-based ad-buying platform in the U.S. ...
