- New Tech Patent Expands Digital-First Advertisers' Ability To Buy Television Inventory
Digital News Daily, Karlene Lukovitz - Thursday, July 8, 2021
Viamedia ad-tech division QTT says it can now expand digital-first advertisers' access to local linear TV inventory from two minutes per hour to 15 minutes per hour nationally. ...
- SmileDirect's All-Screen Press
The MediaPost Cases, Lisa Singer -
As the oral care upstart SmileDirect grows its brand into new product lines and customers, the company is bringing its performance-oriented media to every screen. CMO John Sheldon explores h ...
- CIMM Launches Pilot To Understand Time Spent Across 'Every' TV Platform
MediaDailyNews, Joe Mandese - Wednesday, June 16, 2021
The Coalition for Innovative Media Measurement, a division of the Advertising Research Foundation, this morning said it is launching new research to "better understand how time is spent across eve ...
- Tegna Taps TVSquared For Cross-Channel Attribution
Digital News Daily, Karlene Lukovitz - Thursday, June 10, 2021
TVSquared will provide attribution for Tegna's 64 stations in 51 markets, and also for the 125-plus networks sold by Premion, Tegna's OTT advertising arm. ...
- SMI Launches Cross-Media CPM Comparison Tool
Television News Daily, Wayne Friedman - Wednesday, June 9, 2021
The company is starting a "Pricing Intelligence Suite" showing comparison of advertising CPMs for linear and digital media. ...
- OpenAP Introduces 'OpenID,' New Identifier For Linear TV/Digital Advertising
Television News Daily, Wayne Friedman - Wednesday, April 28, 2021
OpenAP has signed major agency holding companies, including Dentsu Media, GroupM, Haworth Marketing + Media, Horizon Media, and Omnicom Media Group. They will integrate all TV campaigns as OpenID audience ...
- Are We Ready To Take The Red Pill?
MediaDailyNews, Jane Clarke - Friday, April 23, 2021
Cross-platform measurement, not yet available, is the red pill for marketers: the unsettling truth of how people really consume media now. ...
- FreeWheel Narrows The Addressable Linear/Digital Divide
Advanced TV Insider, Karlene Lukovitz - Friday, April 16, 2021
New technology, in pilot, allows sellers to offer more linear addressable video ad inventory, coupled with inventory on digital video platforms -- which should enable advertisers to extend targeted audien ...
- Spotify Buys Locker Room Live Audio App Owner, Vevo Ad Inventory Now On FreeWheel Platform
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
Spotify plans to expand Locker Room's content and audience well beyond sports, taking on Clubhouse, among other players in the booming live audio/chatroom space. ...
- NBCU Expanding One Platform Commerce to Facebook And Instagram, Peacock
Digital News Daily, Karlene Lukovitz - Monday, March 22, 2021
The NBCU platform's interactive tools and network of 100-plus retail brands will be combined with the social platforms' shopping capabilities to offer shopping across video and photo content. Peacock wi ...
- Initial 'Outcomes Measurement' Findings: It's The Data, Stupid
MediaDailyNews, Joe Mandese - Thursday, March 18, 2021
The MRC found there is no single standard for measuring outcomes and it will instead focus on the "quality" of data used to measure them. ...
- 'Southern Living' Plans 2021 Idea House For Summer, Focuses On A Forever Home
Publishers Daily, Fern Siegel - Wednesday, March 17, 2021
This year's model focuses on the "forever home," one designed to accommodate all stages of life and address the evolving needs of families. ...
- Disney Ad Platform Boosts Data-Driven, Addressable Deals
Television News Daily, Wayne Friedman - Tuesday, March 2, 2021
This new way of doing business will be optimizable in real-time through the company's programmatic offerings. ...
- Cross-Promotion For Streamers Benefits TV Universe
TV Watch, Wayne Friedman - Wednesday, January 27, 2021
The longtime legacy marketing tool of the 12 or 24 linear TV networks veteran media companies own is a boost to streaming nets. ...
- TV On-Promos Grows - But Less For Shows And More For Streamers
TV Watch, Wayne Friedman - Tuesday, January 19, 2021
An analysis of promos found 46% of cross-promotion avails in 2020 for Walt Disney's ABC, Freeform, FX and Nat Geo combined went to streamers Disney+, Hulu and ESPN+. ...
- Nielsen One Cross-Media Solution Aims To Supersede C3/C7, Current Digital Metrics, By Q4 2024
Digital News Daily, Karlene Lukovitz - Tuesday, December 8, 2020
Nielsen says it is simplifying its TV and digital solutions portfolio into a single, comparable cross-media metrics product and will replace current systems fully by Q4 2024. ...
- 'Southern Living' Records Strong Audience Growth Cross-Platform
Publishers Daily, Sara Guaglione - Thursday, December 3, 2020
The magazine's ad revenue for its December issue is up 51%, compared to last year, due to an increase in the volume and pricing of ads sold. ...
- Showtime Gets Free, Ad-Supported Sampling Channel On Pluto TV
Digital News Daily, Karlene Lukovitz - Tuesday, December 1, 2020
ViacomCBS is using its AVOD service to target new prospects for the premium SVOD by offering carefully selected series episodes, bracketed by pre- and post-roll ads. ...
- How To Use Video Across All Your Marketing Channels
Around the Net In Digital, Ray Schultz - Friday, November 20, 2020
Research shows that 43% of consumers want to see more videos from online brands. Here’s how to start leveraging video in all your marketing channels. ...
- NBCU Bows PayPal For One Platform Commerce
Digital News Daily, Karlene Lukovitz - Monday, November 9, 2020
PayPal payment options will be used in ecommerce offerings, starting with holiday gift guides, across NBCU linear, digital, social, branded and editorial content, in both English and Spanish. ...
- NBCU: CTV Viewership Up 95% Last Year; Half To Three-Quarters Of All TV Viewing Now Time-Shifted
Advanced TV Insider, Karlene Lukovitz - Thursday, September 24, 2020
NBCU's first "One Audience Trends Report" offers stats and examples from its own portfolio that underscore how much cross-platform consumption is, or should be, transforming media-buying strategies. ...
- Nielsen Launches Global Campaign Outcomes Database
Digital News Daily, Karlene Lukovitz - Thursday, September 17, 2020
Nielsen says the Compass database "democratizes" outcome measurement and ROI metrics on a global basis, to enable rapid optimization of campaign media spend by country and across TV, digital vide ...
- VideoAmp Hires Omnicom's Steuer To Lead TV Strategy, Currency
Television News Daily, Wayne Friedman - Tuesday, September 8, 2020
Steuer will develop new cross-media platform measurement -- a "currency-grade transaction-ready TV dataset" for media buyers and sellers, delivery providers and other vendors -- in the new position. ...
- iHeartMedia, Dan Patrick Partner For Dan Patrick Podcast Network
Publishers Daily, Melynda Fuller - Wednesday, August 26, 2020
The entities will cross-promote Patrick's podcasts. Some discuss celebrities, others focus on sports, such as "The Battle for L.A.," a series about the birth of professional basketball in Los Ange ...
- CBS News Launches Diversity-Focused Cross-Platform Franchise, Village
Digital News Daily, Karlene Lukovitz - Wednesday, August 26, 2020
CBS Village, led by CBS News' new race and culture unit, will create and distribute content about "underrepresented" communities, across broadcasts, CBSN, and the brand's other digital platforms. ...
- No Matter How You Add It Up, Cross-Platform Measurement Is In Demand
Television News Daily, Jane Clarke - Tuesday, August 25, 2020
Roughly 16 different initiatives are currently underway to find the industry's Holy Grail: true cross-platform measurement. ...
- 'New York Post,' Jalen Rose Team For Multiplatform Partnership
Publishers Daily, Sara Guaglione - Thursday, August 20, 2020
The alliance includes a weekly column, video and podcast series called "The Renaissance Man." ...
- GroupM: Brands Must Embrace Cross-Platform Shopping
MAD, Larissa Faw - Monday, August 3, 2020
This year is projected to be the strongest year for ecommerce, with 22% growth driven by the massive shift from offline to online. ...
- Discovery Launches New Cross-Channel Product, OneGraph, With LiveRamp Behind Effort
Television News Daily, Wayne Friedman - Tuesday, July 14, 2020
OneGraph, using Discovery's data, will offer marketers a platform to analyze Discovery's 30% share of cable TV viewers across all platforms. ...
- Meredith To Launch 'Reasons For Hope In America' Campaign
Publishers Daily, Sara Guaglione - Thursday, July 2, 2020
"Reasons for Hope in America" - which will span across print, digital, video, broadcast and social this fall - will highlight company initiatives or figures that have had an impa ...
