- Meredith To Launch Multiplatform Personal Finance Brand 'Millie'
Publishers Daily, Melynda Fuller - Monday, March 30, 2020
The inaugural issue will be bundled with 1 million copies of the May issue of "Real Simple," set to hit mailboxes in early April. Digital and social platforms for "Millie" ...
- Harmon-Madsen Joins AccuWeather As CMO
Television News Daily, Fern Siegel - Tuesday, March 3, 2020
The new CMO is charged with a large portfolio, including advertising and promotion campaigns, brand strategy, social media and marketing new products and services. ...
- NBCU's One Platform To Offer 4 Types Of Buys, From Broad-Reach To Advanced
Digital News Daily, Karlene Lukovitz - Tuesday, February 25, 2020
The platform is "a major shift for this company, from how we operate to how we monetize," says NBCU Advertising and Partnerships Chairman Linda Yaccarino -- and will, among other ...
- CIMM To Launch Joint Initiative For Ad Campaign Data Standards
MediaDailyNews, Wayne Friedman - Friday, February 7, 2020
Looking to find standard data formats for ad campaigns, Coalition for Innovative Media Measurement, along with Ad-ID, Advertising Research Foundation, IRI, and Kantar, will launch a joint
initiative. ...
- Reddit, Tagboard Partner To Bring Content To TV
Publishers Daily, Sara Guaglione - Thursday, February 6, 2020
Users can search social media to curate content and display it on broadcast, livestreams, web and mobile. Broadcasters affiliated with Tagboard and TEGNA will be able to add Reddit posts ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TV
Digital News Daily, Karlene Lukovitz - Thursday, February 6, 2020
The new web-based app, to be piloted by Discovery and AMC Networks, allows media buyers and networks to combine their own viewership datasets with 605's data on 21 million U.S. ...
- VideoAmp Names Gaudin Chief Legal, Privacy Officer
Digital News Daily, Karlene Lukovitz - Wednesday, January 22, 2020
Andrew Gaudin will be charged with overseeing VideoAmp's global legal and privacy affairs, expanding its client and partnership base, and creating privacy compliance initiatives that support
providing data insights. ...
- Les Carter Returns To Cadent, As CTO
Digital News Daily, Karlene Lukovitz - Monday, January 13, 2020
Carter will oversee integration of the recently acquired 4Info OTT and CTV video-buying solutions into Cadent's cross-platform solution. Carter, who had built Cadent's addressable linear TV platform, among other patented ...
- NBCU To Unify, Simplify Ad Campaign Tools With 'One Platform'
Television News Daily, Wayne Friedman - Wednesday, January 8, 2020
NBCUniversal announced at the Consumer Electronics Show that it is starting up One Platform, a unified service that can optimize, plan, deliver, and measure audiences for all advertisers, consolidating its ...
- NBCU To Enable TV, Digital Ad Buys In Single Platform
Digital News Daily, Karlene Lukovitz - Wednesday, January 8, 2020
NBCUniversal will soon be able to offer ad buys that span linear and digital inventory across all its platforms on local, national and global levels, the company announced Tuesday at ...
- Why Political Advertisers Double Down On Local TV And What Brand Media Pros Can Learn From Them
Television News Daily, Shereta Williams - Wednesday, January 8, 2020
Key political advertising issues and trends include local broadcast TV's effectiveness, the right reasons and times to buy digital and TV, addressable TV, cross-platform management and automation. ...
- Noticias Telemundo Revamps Editorial, Digital For 2020 Election Coverage
Television News Daily, Fern Siegel - Tuesday, December 17, 2019
Pew Research projects 32 million Hispanics will be eligible to vote in 2020 -- just over 13% of all eligible U.S. voters. Noticias Telemundo has revamped its political coverage to ...
- CBS Joins OpenAP
Digital News Daily, Karlene Lukovitz - Monday, December 9, 2019
With the addition of CBS's TV and digital inventories, following the ViacomCBS merger, OpenAP Market says it's now the largest cross-platform, audience-based ad-buying platform in the U.S. ...
- WGBO, 'Chicago Reporter' Create Bilingual News Team Latinext
MediaDailyNews, Fern Siegel - Friday, November 29, 2019
Latinext, a multiplatform bilingual news team, will service the estimated 2.1 million Latinx community in the Chicago region. ...
- ABC To Stop Releasing Live Program/Same Day TV Viewing Data
Television News Daily, Wayne Friedman - Monday, November 11, 2019
ABC will only release viewing data for three-, seven-, or 35-day time-shifted viewing across its multi video platforms. Following the increasing standard of TV advertiser deals pegged to more time-shifted ...
- 'The Washington Post' Creates New App For Reading Articles On TV
Publishers Daily, Sara Guaglione - Monday, October 14, 2019
The Washington Post's Emerging News Products team curates the top stories of the day and delivers them through the app as an interactive experience. ...
- What Is A Data-driven Publisher?
Show Daily, Nina Lentini - Friday, October 4, 2019
"We try to use that as a reference for marketers and sales people. Now, in practice, I'm not going to say that every salesperson always looks at The Audience Bible ...
- Telemundo Pushes For Top Place In U.S. Spanish-Language Media
Television News Daily, Fern Siegel - Tuesday, October 1, 2019
Telemundo is challenging Univision's supremacy in the 2018-2019 season. The Comcast-owned network says it is headed for first place in weekday prime-time among the key adult demo, 18-49. ...
- TBS' 'Miracle Workers' Pulls Out The Stops On Social
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
It spread heavenly love across all of its social channels with thoughtful community management and a custom Daniel Radcliffe angel emoji on Twitter, where it saw over 20,000 mentions across ...
- Discovery Picks FreeWheel For Unified Ad Management
Digital News Daily, Karlene Lukovitz - Tuesday, October 1, 2019
The full-portfolio platform spans Discovery Go, as well as cable/satellite provider apps for addressable reach. ...
- Roku, Innovid Launch Measurement Solution Across Roku, Linear TV
Digital News Daily, Karlene Lukovitz - Monday, September 23, 2019
The plan calls for expanding solution to all of OTT "soon," the partners say. ...
- 'Choir & Organ' Digitizes 26 Years Of Archives
Publishers Daily, Melynda Fuller - Monday, September 16, 2019
Subscribers to Choir & Organ can now access its digital back catalog of over 150 issues going back to 1993, in addition to every new issue. ...
- Industry Leaders Weigh In On MRC's Final Cross-Media Standards
Advanced TV Insider, Karlene Lukovitz - Friday, September 13, 2019
What will these standards for video advertising measurement mean for ATV? Several association heads, a measurement company and an independent agency principal offer their takes on that and other aspects ...
- MediaQurator Platform Integrating Ad-ID Standard Capability
Digital News Daily, Karlene Lukovitz - Friday, September 6, 2019
The integration will enable additional validation to further streamline agencies' digital advertising review and approval process, according to the two platforms. ...
- Will Users Ever Get Centralized, Cross-Platform Video Content Access?
Video Insider, Karlene Lukovitz - Tuesday, July 23, 2019
Ultimately, platforms that expect to survive the Darwinian streaming environment won't have the luxury of denying viewers what they deserve: respect for their time and interests. ...
- Sinclair Kicks Off OTT Campaign Measurement Service
Television News Daily, Wayne Friedman - Tuesday, July 2, 2019
Compulse360 will offer advertisers near real-time campaign metrics of advertising in-flight. ...
- Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access
Television News Daily, Wayne Friedman - Tuesday, June 25, 2019
The partnership gives TV buyers cross-platform access to more than 600 publishers offering video inventory through SpotX across all screens and streams. ...
- Brands Aren't Leaving TV For Facebook, Google
TV Watch, Wayne Friedman - Tuesday, June 25, 2019
For all the discussions about how media dollars have moved back to TV, the upfront really hasn't seen much growth. ...
- Growing TV Options Give Rise To Six Types Of Viewers
Television News Daily, Wayne Friedman - Tuesday, June 4, 2019
With TV viewing fractionalizing through different platforms and devices, new research suggests modern TV viewers should now be segmented into six different types. ...
- Agencies' Top Research Priority: Unduplicated Cross-Platform Reach
MAD, Steve McClellan - Tuesday, June 4, 2019
A new study from the 4As on industry measurement issues finds that unduplicated multiplatform reach, attribution and greater visibility into so-called walled gardens are the top priorities among
members. ...
