- The Importance Of Closing The MarTech Gap
MediaDailyNews, Shiva Kris - Wednesday, December 26, 2018
Despite years of focus, we still can't establish a user's identity across an ever-increasing array of channels, devices and data sources. What good is the escalation in MarTech if we ...
- Epic To Launch Cross-Platform Game Services
Digital News Daily, Gavin O'Malley - Wednesday, December 12, 2018
They were first built for Fortnite and have since been tested by some 200,000,000 players across seven platforms. Epic will launch a C SDK, which will encompass its online services, ...
- Exclusive 'RI' Analysis Shows Daily Live TV Viewing Down Nearly An Hour Over Past Six Years
Research Intelligencer, Joe Mandese - Thursday, December 13, 2018
A "Research Intelligencer" analysis of two Nielsen reports -- its second-quarter 2018 Total Audience Report and its its second-quarter 2012 Cross-Platform Report -- shows daily time spent viewing live TV ...
- ANA, 4A's Call For Widespread Use Of VAST 4.1, Ad-ID: Will Better Manage Ad Assets Across Platforms
MediaDailyNews, Joe Mandese - Wednesday, December 12, 2018
The Association of National Advertisers and the American Association of Advertising Agencies today will begin pushing the industry for widespread adoption of Ad-ID and the Video Ad Serving Template (VAST) ...
- Katz Networks Restarts Court TV Network Cross-Platform
Television News Daily, Wayne Friedman - Monday, December 10, 2018
Katz Networks is buying Court TV's library, network name, trademark and website from Turner Broadcasting. It will reboot as an OTT network in May 2019. ...
- As Industry Fraud Concerns Persist, Pixalate Expands MRC Accreditations
Digital News Daily, Alex Weprin - Wednesday, November 28, 2018
Pixalate says it is the first solution to be accredited across all devices, with 17 MRC accreditations in total. ...
- Disney Strikes Deal With Google Ad Manager
MediaDailyNews, Wayne Friedman - Tuesday, November 27, 2018
The deal with Google Ad Manager will provide key delivery, optimization and performance of digital advertising across Disney's global digital brands and properties. ...
- Nielsen Unveils New Product To Measure Advanced Audience Segments
Television News Daily, Wayne Friedman - Wednesday, November 14, 2018
Nielsen Advanced Audience helps advertisers with their media buys -- providing more granular and targeted data. ...
- Millennials Enjoy Traditional TV Shows, But In Digital
TV Watch, Wayne Friedman - Friday, October 19, 2018
On linear TV, the average age of an "SVU" viewer is 61. But those viewing it on a digital platform? 33. For "This is Us," its linear TV average age ...
- Total TV Consumption Flat For September, 18-49 Viewers Dip
Television News Daily, Wayne Friedman - Monday, October 15, 2018
The drop is assumed to come via unrated shows through internet-connected devices and premium video on PCs, tablets and mobile phones. ...
- Good Old FileMaker Platform Tweaks The Next Big Thing
Marketing Daily, P.J. Bednarski - Friday, October 12, 2018
"We're not a flashy start-up," says a FileMaker exec. New ads emphasize that the Apple subsidiary is as reliable as ever. ...
- 'Atlantic' Taps Hardiman As Chief Business And Product Officer
Publishers Daily, Sara Guaglione - Thursday, August 30, 2018
Hardiman will guide audience experience and product strategy across The Atlantic's platforms. She will also lead the product, engineering, data and growth teams and shape the publication's initiatives on digital ...
- 'Face' Story Pairs 'NatGeo' Journalism With Digital Savvy
Publishing Insider, Melynda Fuller - Thursday, August 30, 2018
National Geographic's September cover, "The Story of a Face," follows Katie Stubblefield, a suicide survivor and the youngest person to ever receive a face transplant. The print issue just hit ...
- Ozy's CRO O'Sullivan Looks to Diverse Audience, Unique Editorial Model To Drive Growth
Publishing Insider, Melynda Fuller - Monday, August 20, 2018
O'Sullivan says she has more creative freedom than ever before without any institutional or legacy handcuffs. Ozy can be as innovative as our partners are ambitious and brave. ...
- Bloomberg Media Group Unveils Ad.Apt, New Display Ad Format
Publishers Daily, Sara Guaglione - Monday, July 30, 2018
It will use Bloomberg Media's reader data to customize ads, as well as content and design, for native formats. ...
- CBS Launches New Branded Entertainment Division, Eye Max
Television News Daily, Wayne Friedman - Tuesday, April 17, 2018
Focused on bringing new creativity for branded integration deals to improve reach and efficiency for clients' media investment, the group will be led by longtime CBS ad veteran Linda Rene, ...
- The Enthusiast Network Rebrands As Motor Trend Group
Publishers Daily, Sara Guaglione - Tuesday, April 10, 2018
This is one of the first big moves since Discovery Communications and The Enthusiast Network formed a joint venture last August, combining The Enthusiast Network's automotive enthusiast video content with ...
- comScore Releases 3 Years Of Financials, Stock Down
MediaDailyNews, Wayne Friedman - Monday, March 26, 2018
Year-to-date, comScore is down 13%. On Friday, comScore said it had a 2017 net loss of $281.4 million -- more than double the year before at $117.2 million. ...
- Marketers Face Challenges In Cross-Platform Video Campaigns
Digital News Daily, Alex Weprin - Sunday, March 25, 2018
Brands and marketers looking to reach consumers -- particularly younger consumers -- need to develop campaigns integrated (with consistent themes, imagery and messaging) across multiple platforms, from linear TV to ...
- Media Consolidation Could Imperil Local TV Newscasts
TV Watch, Wayne Friedman - Thursday, March 22, 2018
Focusing on just one area of media -- local TV stations -- is what got many traditional media owners in trouble in the first place. Unfortunately, the bigger media world ...
- Report: Steady Audience Magazine Numbers, Shift in Media Mix
Publishers Daily, Melynda Fuller - Thursday, March 8, 2018
Magazine Media 360 shows strong growth in video, up 13% from January 2017, and a mobile audience increase of 1.6%. ...
- MPA Rates Top Magazines With Largest Monthly Audiences Cross-Platform
Publishers Daily, Sara Guaglione - Monday, March 5, 2018
ESPN The Magazine, People, Forbes, WebMD and Allrecipes magazines had the highest average monthly audience in 2017, across print and digital, web, mobile web and video platforms, according to the ...
- Future Of Local TV Revenues Hinges on Data, A New Selling Focus
Television News Daily, Tom Buono - Thursday, March 1, 2018
Verticals are increasing their ad spend on online/digital assets as they either hold steady or decrease their exposure with traditional media. Retail, financial services, telecom and the other biggest spenders ...
- Machinima Rebrands As It Targets Gamers Across Platforms
Digital News Daily, Alex Weprin - Wednesday, February 14, 2018
Machinima, the video game culture and entertainment company owned by Warner Bros., is embarking on a significant brand refresh, highlighting how the company has expanded beyond its origins on YouTube ...
- 'Politico,' ICM Team For Cross-Platform Political Extensions
Publishing Insider, Melynda Fuller - Thursday, February 8, 2018
By partnering with ICM, Politico hopes to build its name through collaborations with ICM partners, while also helping to continue the growth of the agency's first political department and further ...
- Better Branded Entertainment Metrics Are Coming
TV Watch, Wayne Friedman - Wednesday, February 7, 2018
Branded entertainment continues to be a growing business. But for many, there is a need for more granular data for marketers to analyze -- especially across different screens. ...
- Super Bowl Viewers Embrace Multiple Screens
MAD, Larissa Faw - Wednesday, January 31, 2018
Nearly half (47%) of respondents to an Adtaxi survey said they will use secondary media to consume Super Bowl-related content, while viewership via streaming services is expected to be up ...
- Cross Screen Advertising
Research Brief, Jack Loechner - Thursday, February 1, 2018
As consumer attention is increasingly split across screens, marketers are looking holistically at all touchpoints to find their audiences in the right place, at the right time. ...
- Total Video Ratings: NOT The Solution For Cross-Screen Measurement
Media Insider, Maarten Albarda - Friday, January 26, 2018
Despite having come full circle - from brands questioning the wisdom of digital investments to plowing enormous amounts of money blindly, to now again questioning the wisdom of those ever-growing ...
- Enthusiast, Lifestyle Titles Record Growth
Publishers Daily, Sara Guaglione - Tuesday, January 9, 2018
The November MPA report, which was released Friday, includes 125 magazine brands across 30 companies, and represents about 95% of magazine readership. Mobile web magazine audiences, which are unique visitors ...
