- MRC Proposes 100% Viewable Cross-Media Ad Standard, Defers Duration Weighting Until 2021
MediaDailyNews, Joe Mandese - Monday, March 25, 2019
In a move that is expected to make it easier for advertisers, agencies and their suppliers to measure, account for and compare video ads distributed across platforms from TV ...
- Recommendations, Algorithms Influence Consumer Streaming Viewership
Digital News Daily, Alex Weprin - Tuesday, March 19, 2019
Browsing menus and algorithms were more effective promotional tools than traditional ads. Nielsen found only 34% of streaming video and audio consumers cited advertising as a reason to watch ...
- LaFrance Upped To 'Atlantic' Executive Editor
Publishers Daily, Sara Guaglione - Thursday, March 14, 2019
Adrienne LaFrance, editor of 'TheAtlantic.com' since 2017, has been promoted to executive editor of 'The Atlantic,' across platforms. LaFrance will continue to oversee 'TheAtlantic.com,' as well as all cross-platform initiativ ...
- 'Economist' Relaunches '1843' Lifestyle Magazine As Multiplatform Title
Publishers Daily, Sara Guaglione - Wednesday, March 13, 2019
Named for the year 'The Economist' was founded, '184'3 provides readers with long-form narrative journalism, irreverent columnists and photography and illustration, with design, style, food and travel
sections. ...
- RadioOne-Reach Media Promotes Rahmani To SVP, National, Network Sales
MediaDailyNews, Fern Siegel - Monday, March 11, 2019
The new title expands Rahmani's responsibilities for sales, partnerships and sponsorships for Radio One's 59 stations and Reach Media's syndicated-network programs. ...
- Digital Video Ads Drive Incremental Reach
Digital News Daily, Alex Weprin - Monday, March 4, 2019
Digital video advertising is driving significant double-digit incremental reach, particularly when it comes to reaching consumers age 18-49. Nielsen data shows digital campaigns drove 16% incremental reach among consumers ...
- Nielsen Deduplicates Cross-Platform, Finds Digital Contributes 16% Incremental Reach
Research Intelligencer, Alex Weprin - Tuesday, March 5, 2019
When it comes to video advertising, TV is still king, but digital video is growing fast. According to Nielsen, digital video advertising is driving significant double-digit incremental reach, particularly wh ...
- Local Ad Spend Forecast To Be Flat In 2019
MediaDailyNews, Wayne Friedman - Friday, March 1, 2019
Only entertainment industry advertisers -- amusement parks, sports teams, motion-picture theaters and other entertainment venues -- intend to make higher local media investments this year. ...
- Tribune Publishing Taps Digital Agency Ntooitive As Business Intelligence Provider
Publishers Daily, Sara Guaglione - Friday, February 22, 2019
As a platform vendor, Ntooitive will help Tribune with various sorts of automation. It will also will sit with Tribune Publishing's clients to assist its sales organizations. ...
- National Geographic, Tourism New Zealand Partner On Global Campaign
Publishers Daily, Sara Guaglione - Wednesday, February 20, 2019
This year's five-month campaign will span across National Geographic's digital, social and print properties, with over 100 content pieces. It will also be shared across Tourism New Zealand's digital chann ...
- Facebook Mulls Cross-Platform Messaging Between Its Platforms
Digital News Daily, Gavin O'Malley - Friday, January 25, 2019
Facebook is reportedly planning to further integrate Messenger, Instagram and WhatsApp. It want to allow cross-platform messaging between the respective platforms. ...
- Hearst Titles Show Soaring Cross-Platform Growth
Publishers Daily, Sara Guaglione - Thursday, January 17, 2019
Per MPA, Hearst magazines had the highest growth across all three online platforms - web, mobile and video - in November 2018, compared to the prior year. ...
- Nielsen Now Includes OTT, Mobile In Measurement Service
Television News Daily, Wayne Friedman - Monday, January 7, 2019
For the first time, Nielsen will include mobile audiences within its Total Ad Ratings, given a new expanded deal with YouTube's owner Google. ...
- 'The Atlantic' Hires Design Team, Dance Media Taps New Publisher-CRO
Publishers Daily, Sara Guaglione - Wednesday, December 26, 2018
The Atlantic has hired design team Peter Mendelsund and Oliver Munday to revamp the look of the magazine. Joanna Harp will oversee Dance Media's growth and digital evolution. ...
- The Importance Of Closing The MarTech Gap
MediaDailyNews, Shiva Kris - Wednesday, December 26, 2018
Despite years of focus, we still can't establish a user's identity across an ever-increasing array of channels, devices and data sources. What good is the escalation in MarTech if ...
- Epic To Launch Cross-Platform Game Services
Digital News Daily, Gavin O'Malley - Wednesday, December 12, 2018
They were first built for Fortnite and have since been tested by some 200,000,000 players across seven platforms. Epic will launch a C SDK, which will encompass its online service ...
- Exclusive 'RI' Analysis Shows Daily Live TV Viewing Down Nearly An Hour Over Past Six Years
Research Intelligencer, Joe Mandese - Thursday, December 13, 2018
A "Research Intelligencer" analysis of two Nielsen reports -- its second-quarter 2018 Total Audience Report and its its second-quarter 2012 Cross-Platform Report -- shows daily time spent viewing live ...
- ANA, 4A's Call For Widespread Use Of VAST 4.1, Ad-ID: Will Better Manage Ad Assets Across Platforms
MediaDailyNews, Joe Mandese - Wednesday, December 12, 2018
The Association of National Advertisers and the American Association of Advertising Agencies today will begin pushing the industry for widespread adoption of Ad-ID and the Video Ad Serving Template (VAS ...
- Katz Networks Restarts Court TV Network Cross-Platform
Television News Daily, Wayne Friedman - Monday, December 10, 2018
Katz Networks is buying Court TV's library, network name, trademark and website from Turner Broadcasting. It will reboot as an OTT network in May 2019. ...
- As Industry Fraud Concerns Persist, Pixalate Expands MRC Accreditations
Digital News Daily, Alex Weprin - Wednesday, November 28, 2018
Pixalate says it is the first solution to be accredited across all devices, with 17 MRC accreditations in total. ...
- Disney Strikes Deal With Google Ad Manager
MediaDailyNews, Wayne Friedman - Tuesday, November 27, 2018
The deal with Google Ad Manager will provide key delivery, optimization and performance of digital advertising across Disney's global digital brands and properties. ...
- Nielsen Unveils New Product To Measure Advanced Audience Segments
Television News Daily, Wayne Friedman - Wednesday, November 14, 2018
Nielsen Advanced Audience helps advertisers with their media buys -- providing more granular and targeted data. ...
- Millennials Enjoy Traditional TV Shows, But In Digital
TV Watch, Wayne Friedman - Friday, October 19, 2018
On linear TV, the average age of an "SVU" viewer is 61. But those viewing it on a digital platform? 33. For "This is Us," its linear TV average a ...
- Total TV Consumption Flat For September, 18-49 Viewers Dip
Television News Daily, Wayne Friedman - Monday, October 15, 2018
The drop is assumed to come via unrated shows through internet-connected devices and premium video on PCs, tablets and mobile phones. ...
- Good Old FileMaker Platform Tweaks The Next Big Thing
Marketing Daily, P.J. Bednarski - Friday, October 12, 2018
"We're not a flashy start-up," says a FileMaker exec. New ads emphasize that the Apple subsidiary is as reliable as ever. ...
- 'Atlantic' Taps Hardiman As Chief Business And Product Officer
Publishers Daily, Sara Guaglione - Thursday, August 30, 2018
Hardiman will guide audience experience and product strategy across The Atlantic's platforms. She will also lead the product, engineering, data and growth teams and shape the publication's initiatives on digit ...
- 'Face' Story Pairs 'NatGeo' Journalism With Digital Savvy
Publishing Insider, Melynda Fuller - Thursday, August 30, 2018
National Geographic's September cover, "The Story of a Face," follows Katie Stubblefield, a suicide survivor and the youngest person to ever receive a face transplant. The print issue just h ...
- Ozy's CRO O'Sullivan Looks to Diverse Audience, Unique Editorial Model To Drive Growth
Publishing Insider, Melynda Fuller - Monday, August 20, 2018
O'Sullivan says she has more creative freedom than ever before without any institutional or legacy handcuffs. Ozy can be as innovative as our partners are ambitious and brave. ...
- Bloomberg Media Group Unveils Ad.Apt, New Display Ad Format
Publishers Daily, Sara Guaglione - Monday, July 30, 2018
It will use Bloomberg Media's reader data to customize ads, as well as content and design, for native formats. ...
- CBS Launches New Branded Entertainment Division, Eye Max
Television News Daily, Wayne Friedman - Tuesday, April 17, 2018
Focused on bringing new creativity for branded integration deals to improve reach and efficiency for clients' media investment, the group will be led by longtime CBS ad veteran Linda Ren ...
