- Discovery Picks FreeWheel For Unified Ad Management
Digital News Daily, Karlene Lukovitz - Tuesday, October 1, 2019
The full-portfolio platform spans Discovery Go, as well as cable/satellite provider apps for addressable reach. ...
- Roku, Innovid Launch Measurement Solution Across Roku, Linear TV
Digital News Daily, Karlene Lukovitz - Monday, September 23, 2019
The plan calls for expanding solution to all of OTT "soon," the partners say. ...
- 'Choir & Organ' Digitizes 26 Years Of Archives
Publishers Daily, Melynda Fuller - Monday, September 16, 2019
Subscribers to Choir & Organ can now access its digital back catalog of over 150 issues going back to 1993, in addition to every new issue. ...
- Industry Leaders Weigh In On MRC's Final Cross-Media Standards
Advanced TV Insider, Karlene Lukovitz - Friday, September 13, 2019
What will these standards for video advertising measurement mean for ATV? Several association heads, a measurement company and an independent agency principal offer their takes on that and other aspec ...
- MediaQurator Platform Integrating Ad-ID Standard Capability
Digital News Daily, Karlene Lukovitz - Friday, September 6, 2019
The integration will enable additional validation to further streamline agencies' digital advertising review and approval process, according to the two platforms. ...
- Will Users Ever Get Centralized, Cross-Platform Video Content Access?
Video Insider, Karlene Lukovitz - Tuesday, July 23, 2019
Ultimately, platforms that expect to survive the Darwinian streaming environment won't have the luxury of denying viewers what they deserve: respect for their time and interests. ...
- Sinclair Kicks Off OTT Campaign Measurement Service
Television News Daily, Wayne Friedman - Tuesday, July 2, 2019
Compulse360 will offer advertisers near real-time campaign metrics of advertising in-flight. ...
- Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access
Television News Daily, Wayne Friedman - Tuesday, June 25, 2019
The partnership gives TV buyers cross-platform access to more than 600 publishers offering video inventory through SpotX across all screens and streams. ...
- Brands Aren't Leaving TV For Facebook, Google
TV Watch, Wayne Friedman - Tuesday, June 25, 2019
For all the discussions about how media dollars have moved back to TV, the upfront really hasn't seen much growth. ...
- Growing TV Options Give Rise To Six Types Of Viewers
Television News Daily, Wayne Friedman - Tuesday, June 4, 2019
With TV viewing fractionalizing through different platforms and devices, new research suggests modern TV viewers should now be segmented into six different types. ...
- Agencies' Top Research Priority: Unduplicated Cross-Platform Reach
MAD, Steve McClellan - Tuesday, June 4, 2019
A new study from the 4As on industry measurement issues finds that unduplicated multiplatform reach, attribution and greater visibility into so-called walled gardens are the top priorities among
members. ...
- Do Local TV Stations Operate In A Competitive Silo?
MediaDailyNews, Rick Ducey - Thursday, May 30, 2019
What's driving local ad investments is matching creative messaging targeting consumers at different points in their purchase journeys. ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV Offerings
Digital News Daily, Alex Weprin - Tuesday, May 14, 2019
The new video ad marketplace will be called "Community" and be cross-platform, encompassing OTT, CTV, digital, and mobile. ...
- IAB: Consumers Watch Video Differently On Different Screens
MediaDailyNews, Joe Mandese - Friday, May 3, 2019
Consumers watch video differently on different screens throughout the day. That is the not-so-surprising revelation of a study presented during a Digital Content NewFronts presentation today. The finding, which w ...
- 'Reporter's' Notebook: ARF Conference, Day One
MediaDailyNews, Tony Jarvis - Tuesday, April 16, 2019
Advertising Research Foundation President-CEO Scott McDonald underscored importance of unified, independent, third-party measurement across each media platform. ...
- The Hartford Gets A Brand Makeover
MAD, Larissa Faw - Friday, April 5, 2019
The Hartford is giving brand's icon, The Hartford Buck, a personality for the first time -- he'll be speaking the voiceover for ads. ...
- Finding A Solution: Universal IDs Vs. Proprietary IDs
MediaDailyNews, Beth Frutkin - Friday, April 5, 2019
With the rise of OTT and cross-platform buys, and programmatic video becoming more popular, this is the perfect opportunity to give Ad-ID a try. ...
- MRC Proposes 100% Viewable Cross-Media Ad Standard, Defers Duration Weighting Until 2021
MediaDailyNews, Joe Mandese - Monday, March 25, 2019
In a move that is expected to make it easier for advertisers, agencies and their suppliers to measure, account for and compare video ads distributed across platforms from TV ...
- Recommendations, Algorithms Influence Consumer Streaming Viewership
Digital News Daily, Alex Weprin - Tuesday, March 19, 2019
Browsing menus and algorithms were more effective promotional tools than traditional ads. Nielsen found only 34% of streaming video and audio consumers cited advertising as a reason to watch ...
- LaFrance Upped To 'Atlantic' Executive Editor
Publishers Daily, Sara Guaglione - Thursday, March 14, 2019
Adrienne LaFrance, editor of 'TheAtlantic.com' since 2017, has been promoted to executive editor of 'The Atlantic,' across platforms. LaFrance will continue to oversee 'TheAtlantic.com,' as well as all cross-platform initiativ ...
- 'Economist' Relaunches '1843' Lifestyle Magazine As Multiplatform Title
Publishers Daily, Sara Guaglione - Wednesday, March 13, 2019
Named for the year 'The Economist' was founded, '184'3 provides readers with long-form narrative journalism, irreverent columnists and photography and illustration, with design, style, food and travel
sections. ...
- RadioOne-Reach Media Promotes Rahmani To SVP, National, Network Sales
MediaDailyNews, Fern Siegel - Monday, March 11, 2019
The new title expands Rahmani's responsibilities for sales, partnerships and sponsorships for Radio One's 59 stations and Reach Media's syndicated-network programs. ...
- Digital Video Ads Drive Incremental Reach
Digital News Daily, Alex Weprin - Monday, March 4, 2019
Digital video advertising is driving significant double-digit incremental reach, particularly when it comes to reaching consumers age 18-49. Nielsen data shows digital campaigns drove 16% incremental reach among consumers ...
- Nielsen Deduplicates Cross-Platform, Finds Digital Contributes 16% Incremental Reach
Research Intelligencer, Alex Weprin - Tuesday, March 5, 2019
When it comes to video advertising, TV is still king, but digital video is growing fast. According to Nielsen, digital video advertising is driving significant double-digit incremental reach, particularly wh ...
- Local Ad Spend Forecast To Be Flat In 2019
MediaDailyNews, Wayne Friedman - Friday, March 1, 2019
Only entertainment industry advertisers -- amusement parks, sports teams, motion-picture theaters and other entertainment venues -- intend to make higher local media investments this year. ...
- Tribune Publishing Taps Digital Agency Ntooitive As Business Intelligence Provider
Publishers Daily, Sara Guaglione - Friday, February 22, 2019
As a platform vendor, Ntooitive will help Tribune with various sorts of automation. It will also will sit with Tribune Publishing's clients to assist its sales organizations. ...
- National Geographic, Tourism New Zealand Partner On Global Campaign
Publishers Daily, Sara Guaglione - Wednesday, February 20, 2019
This year's five-month campaign will span across National Geographic's digital, social and print properties, with over 100 content pieces. It will also be shared across Tourism New Zealand's digital chann ...
- Facebook Mulls Cross-Platform Messaging Between Its Platforms
Digital News Daily, Gavin O'Malley - Friday, January 25, 2019
Facebook is reportedly planning to further integrate Messenger, Instagram and WhatsApp. It want to allow cross-platform messaging between the respective platforms. ...
- Hearst Titles Show Soaring Cross-Platform Growth
Publishers Daily, Sara Guaglione - Thursday, January 17, 2019
Per MPA, Hearst magazines had the highest growth across all three online platforms - web, mobile and video - in November 2018, compared to the prior year. ...
- Nielsen Now Includes OTT, Mobile In Measurement Service
Television News Daily, Wayne Friedman - Monday, January 7, 2019
For the first time, Nielsen will include mobile audiences within its Total Ad Ratings, given a new expanded deal with YouTube's owner Google. ...
