- iVillage Partners With 'Access Hollywood'
MediaDailyNews, Fern Siegel - Monday, October 6, 2008
NBCU's iVillage.com, the online women's site, has partnered with the long-running entertainment newsmagazine "Access Hollywood" to promote the show cross-platform. ...
- Sports Ratings Impacted By Cross-Platform Viewing
MediaDailyNews, Wayne Friedman - Wednesday, October 1, 2008
Don't just take those TV ratings as an indication of a sports worth--especially in this growing digital age. The Olympics may have been a top-ranked property, but on an avera ...
- Tickets.com Adds Major Mobile Downloads
Online Media Daily, Fern Siegel - Monday, September 29, 2008
Tickets.com, a global provider of sports, concert, theater and events tickets, has teamed with Thumbplay, a mobile entertainment provider, to offer music, videos, games and other content on its W ...
- Current TV Hacks The Debate
Around the Net In Media, Joan Voight - Monday, September 29, 2008
Current TV, the cable television network co-founded by vice president Al Gore, melded a traditional televised presidential debate format with Twitter technology, incorporating viewers' real-time reactions into the broadcast. Curre ...
- Paramount Begins Net Foray Tied to Brands
Around the Net In Media, Joan Voight - Thursday, September 25, 2008
Paramount Digital Entertainment is putting together a team to produce original programming for digital platforms that will integrate global fashion and lifestyle brands. The studio says it is interested ...
- Discovery, You Tube Cross-Promote TV Net
MediaDailyNews, Wayne Friedman - Thursday, September 25, 2008
Discovery Communications has joined the YouTube conga line of TV networks doing business with the online video Web area. Discovery is debuting Wednesday on nine channels on YouTube, as we ...
- Straight To Mobile: Verizon Shows WB.com's 'Sorority Forever'
MediaDailyNews, Erik Sass - Thursday, September 11, 2008
WB.com is teaming up with Verizon Wireless to make new programs available to subscribers of V Cast, its mobile video service, via a new WB Channel. The first show, "Sorori ...
- Cross-Media Case Study: Happy Meals
OMMA Magazine, Joan Voight - Tuesday, November 9, 2010
"Integrity" is not exactly a word that rolls off the tongue. It's not typical marketingspeak, especially for food that is appreciated because it is fast and cheap. The word doesn ...
- Integration:Holy Grail
OMMA Magazine, Joe Mandese - Wednesday, April 1, 2009
When people on Madison Avenue discuss the creation of an ideal advertising system that will one day enable marketers to figure out the perfect way of delivering their ad messag ...
- Cross-Media Case Study: God, Family, Football, and Facebook
OMMA Magazine, Joan Voight - Friday, May 14, 2010
University of Florida's former star quarterback Tim Tebow and his evangelical missionary parents knew a golden opportunity when they saw one. Focus on the Family, a Christian activist group, ca ...
- Cross-Media Case Study: To the Dogs
OMMA Magazine, Joan Voight - Friday, May 1, 2009
You need only scan the daily headlines to know that General Motors, Chrysler and Ford are going to the dogs. So, it turns out, is their chief rival, Toyota ...
- Cross-Media Case Study:AUSTRALIA
OMMA Magazine, Susan Kuchinskas - Monday, March 2, 2009
It sounds like a marketer's Hollywood daydream: Oscar-winning movie director decides his next film will be about your product. And the movie title will be the name of your produc ...
- Cross-Media Case Study: Block-by-Block
OMMA Magazine, Joan Voight - Friday, May 14, 2010
In a tech-crazed, gizmo-loaded world, it's not particularly easy to peddle plastic building blocks to kids. Unless, of course, you are LEGO. If anything, our economic downturn has helped t ...
- Cross-Media Case Study: Good Red Hunting
OMMA Magazine, Jonathan Blum - Wednesday, January 5, 2011
Underneath the sugarcoated veneer of the $15 billion North American confectionery market lurks a brutally discouraging nougat: a dependency on volatile commodities like cane, cocoa and peanuts, and a stubbo ...
- Full Court Press
OMMA Magazine, Christine Champagne - Tuesday, December 1, 2009
You can't rest on your laurels when it comes to sports video game marketing," says 72andsunny creative director Glenn Cole, whose agency, in collaboration with the sports branding firm Zambez ...
- The Great Outdoors
OMMA Magazine, Tanya Gazdik - Thursday, October 29, 2009
Consumers are spending more on outdoor living items, giving a much-needed boost to category retailers and marketers this year, according to Research and Markets' "Outdoor Living Trend Report 2009," releas ...
- Picking Up the Social Pieces
OMMA Magazine, Tanya Gazdik - Monday, March 1, 2010
Think you know what integrated marketing is? Think again. While 2009 was a year of chaos, 2010 will be a year of consolidation, according to a new white paper fr ...
- Cross-Media Case Study: Look Sharpie
OMMA Magazine, Joan Voight - Thursday, October 29, 2009
The marketing brains behind Sharpie markers once thought their brand's biggest claim to fame was that celebrities liked to sign autographs with the pens. Most people used the markers ...
