- Full Court Press
OMMA Magazine, Christine Champagne - Tuesday, December 1, 2009
You can't rest on your laurels when it comes to sports video game marketing," says 72andsunny creative director Glenn Cole, whose agency, in collaboration with the sports branding firm Zambezi, ...
- The Great Outdoors
OMMA Magazine, Tanya Gazdik - Thursday, October 29, 2009
Consumers are spending more on outdoor living items, giving a much-needed boost to category retailers and marketers this year, according to Research and Markets' "Outdoor Living Trend Report 2009," released ...
- Picking Up the Social Pieces
OMMA Magazine, Tanya Gazdik - Monday, March 1, 2010
Think you know what integrated marketing is? Think again. While 2009 was a year of chaos, 2010 will be a year of consolidation, according to a new white paper from ...
- Cross-Media Case Study: Look Sharpie
OMMA Magazine, Joan Voight - Thursday, October 29, 2009
The marketing brains behind Sharpie markers once thought their brand's biggest claim to fame was that celebrities liked to sign autographs with the pens. Most people used the markers to ...
