- Ford Encourages Unity With 'Builders' Spot
Marketing Daily, Tanya Gazdik - Saturday, January 16, 2021
After a week of unrest in the nation, Ford is encouraging unity, strength and working together. ...
- WWE Superstar Titus O'Neil Steps Up For SB-Targeted Human Trafficking Campaign
MAD, Larissa Faw - Thursday, January 14, 2021
The effort targets the Tampa Bay area host city to the upcoming Super Bowl which drives increased demand for commercial sex services and related activities such as sex trafficking. ...
- Re/Max Uses Humor To Show Need For Agent
Marketing Daily, Tanya Gazdik - Thursday, January 14, 2021
Research shows that clients place increased importance on an agent's ability to leverage technology to show a home. ...
- Hyundai Partners With Amazon, Targets Families With Santa Fe Creative
Marketing Daily, Tanya Gazdik - Thursday, January 14, 2021
"I think you can feel a little bit of the chemistry between them," Hyundai's Angela Zepeda tells "Marketing Daily." ...
- 'NYT Cooking' Launches Ad Campaign Amid Surging Growth
Publishers Daily, Rob Williams - Thursday, January 14, 2021
The eight-week campaign includes TV, digital and social media ads to showcase how 'NYT Cooking' helps home cooks make no-fuss meals. ...
- Nutro Refreshes Brand, Celebrates Dogs With Active Lifestyles
Marketing Daily, Tanya Gazdik - Wednesday, January 13, 2021
When at their best, dogs are the perfect example for getting the most out of life, says Mars Petcare's Craig Neely. ...
- Proraso's 'What's Next' Campaign
Out to Launch, Steve McClellan - Wednesday, January 13, 2021
Italian shave brand share stories showcasing the personal relationships between barbers and clients. ...
- Fiverr Announces First Super Bowl Spot
MAD, Larissa Faw - Tuesday, January 12, 2021
This new ad will serve as an evolution of "It Starts Here" campaign which went live in September 2020. It focuses on small and mid-sized businesses as they navigated digit ...
- Leo Burnett Reworks Saudi Arabia Travel Campaign For Domestic Market
MAD, Larissa Faw - Tuesday, January 12, 2021
Initially the messaging had been designed for a global campaign but the pandemic forced a pivot to focus on domestic market. ...
- Coalitions Form To Create Vaccination-Focused Campaigns
MAD, Larissa Faw - Tuesday, January 12, 2021
Two separate campaigns launch today to educate consumers about the importance of the vaccine against COVID-19. ...
- Building A Bank Roll The Synchrony Way
Out to Launch, Larissa Faw - Wednesday, January 13, 2021
Financial Services company Synchrony is teaming with Giant Spoon, actress/producer Issa Rae and her music platform Raedia to introduce a modern day mixtape focused on different money-centric stories. Synchrony hop ...
- Vizzy Hard Seltzer's Take On 2020
Out to Launch, Larissa Faw - Monday, January 11, 2021
Vizzy Hard Seltzer is proclaiming 2020 was the worst year ever by reworking the classic 2000 song "Graduation (Friends Forever)." ...
- Ford Uses Goats To Illustrate Bronco Sport's Agility
Marketing Daily, Tanya Gazdik - Saturday, January 9, 2021
The effort, from Wieden+Kennedy, includes "Raised by Goats," which creates a "fun, mythical story" of the vehicle's origin. ...
- GM Unveils New Logo, Brand Identity
Marketing Daily - Top of the News, Tanya Gazdik - Friday, January 8, 2021
The new logo, created in-house, features a lower case "gm" with the "m" meant to resemble an electrical outlet, says GM's Deborarh Wahl. ...
- Jim Beam Touts Highball As Refreshing Alternative To Beer
Out to Launch, Steve McClellan - Thursday, January 7, 2021
Jim Beam Bourbon is kicking off the year with a campaign, developed with adam&eveNYC, that pitches a highball cocktail—in this case made with Jim Beam Bourbon and ginger ale—as ...
- Lexus Features Influencers In Sport Sedan Campaign
Marketing Daily, Tanya Gazdik - Wednesday, January 6, 2021
The brand is "going both broad and deep with short- and long-form content," Lexus' Lisa Materazzo tells "Marketing Daily." ...
- Jif Enrolls In Gladiator School
Out to Launch, Larissa Faw - Tuesday, January 5, 2021
The creative tracks a fight between a confident student battling his much larger and wiser teacher. ...
- Kia Rings In New Year With Story-Telling Sorento
Marketing Daily, Tanya Gazdik - Tuesday, December 29, 2020
We need positive and hopeful stories to share more than ever, says David Angelo, founder and creative chairman of David&Goliath. ...
- Goldman Sachs Holiday Campaign Supports Small Businesses
Out to Launch, Larissa Faw - Monday, December 28, 2020
Goldman Sachs’ holiday
campaign shines a spotlight on small businesses. The #MakeSmallBig Holiday Market features more than 60 small businesses offering unique gifting options including jewelry, sustainable apparel, sk ...
- SAP Ad Thanks Business Community For Stepping Up During The Pandemic
MAD, Steve McClellan - Thursday, December 24, 2020
The 60-second spot will air in NBA and NFL games on Christmas and versions of the spot were also created for both the U.K. and German markets. ...
- Ad Slams Georgia Incumbents For Not Condemning Death Threats To Sec. Of State
Mediapsssst, Richard Whitman - Wednesday, December 23, 2020
"Others have defended our democracy, despite the danger to their families and themselves," the ad states. "The response from Kelly Loeffler and David Purdue? Silence." ...
- Ford Enlists Chevy Chase For Mustang Mach-E
Marketing Daily, Tanya Gazdik - Monday, December 21, 2020
The 60-second spot breaks Dec 22 during the "Saturday Night Live Christmas Special" on NBC. ...
- SingleCare Brings Back Martin Sheen, Adds John Leguizamo
Marketing Daily, Tanya Gazdik - Tuesday, December 22, 2020
Latinos are nearly three times more likely to be uninsured than non-Hispanic whites, according to research. ...
- Jack Myers Launches Ed-Tech Search Engine To Support Underserved B2B Media Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
The industry-specific B2B search engine, MeetingPrep.com from MediaVillage, addresses the media industry's failure to invest in education and diversity. ...
- AT&T Appeals to the Masses with a Hyper-Customized Video Campaign on Social
The MediaPost Cases, Lisa Singer - Wednesday, December 16, 2020
There are brands that do what you do, but you know you do it best. So how do you let everyone else know that? If you're AT&T, you produce impactf ...
- Vrbo Enlists John Legend For 'Togetherness' Campaign
Marketing Daily, Tanya Gazdik - Monday, December 14, 2020
Videos highlight memories made during a home stay in a Vrbo property, like when a new boyfriend officially becomes a member of the family. ...
- 'Little Lungs,' Impacted By Smoking, Can't Keep Up
Out to Launch, Larissa Faw - Monday, December 14, 2020
The "Little Lungs" creative, developed with FCB NY, uses claymation production in three digital videos. ...
- Blue Apron Launches Multichannel Campaign With 'Significantly Heavier' Investment, CMO Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
The "Wellness 360" campaign, part of an initiative showing benefits of home cooking, is one of the company's biggest multichannel campaigns in investment. ...
- Shipt Enlists Gabrielle Union, Snoop Dogg For Holiday Effort
Marketing Daily, Tanya Gazdik - Sunday, December 13, 2020
The company conducted a survey recently and found that contactless shopping is important to 83% of people this year. ...
- Can LinkedIn Stories Attract B2B Advertisers?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
LinkedIn this week began testing ads across the U.S. and Canada in a format it calls Stories, which are short, full-screen, vertical videos, photos and text images for mobile devi ...
