- Alliance Of Health Groups Urges People To 'Stop Distancing' From Medical Care
MAD, Larissa Faw - Tuesday, July 7, 2020
More than 75% of Americans have had some aspect of their healthcare disrupted due to COVID-19. ...
- MOAA Addresses Pandemic In New Ads
Out to Launch, Larissa Faw - Tuesday, July 7, 2020
Military Officers Association of America ads center on the real-life challenges officers go through. ...
- Movie,TV Testing Company Screen Engine/ASI Deepens Marketing Efforts Around Word-Of-Mouth Influencers
Television News Daily, Wayne Friedman - Wednesday, July 8, 2020
Screen Engine/ASI is partnering with audience solutions and consumer data company Dstillery to better target word-of-mouth audiences for entertainment marketers. ...
- New Ad Calls Out Trump As 'America's Worst President'
Mediapsssst, Richard Whitman - Thursday, July 2, 2020
As Trump prepares for a trip to Mount Rushmore over the July 4 holiday weekend, the ad compares him unfavorably to four of the greatest presidents whose countenances are carved ...
- California Hopes To See Tourists Soon
MAD, Larissa Faw - Monday, June 29, 2020
The first phase of the "See You Soon" campaign is composed of 12 social videos for each region of the state seeking travelers. ...
- Ad Condemns Trump For Sacrificing 'Greatest Generation' For Political Gain
Mediapsssst, Richard Whitman - Monday, June 29, 2020
Trump's push to open the economy prematurely has cost the lives of many seniors who helped saved democracy from the fascist onslaught during WWII, the ad states. ...
- Zambezi Teams With Quan Media For Social Justice OOH Campaign
Out to Launch, Larissa Faw - Monday, June 29, 2020
The Zambezi agency is turbocharging what originally started as a social media post to express solidarity with the Black community. ...
- Badger & Winters Debuts First Work For Beautyrest
MAD, Larissa Faw - Friday, June 26, 2020
This new campaign, falling under the umbrella "Sleep First Class" brand platform, promotes the Harmony Lux line of mattresses through animation, an overall blue palette, and art imagery. ...
- 'Ford Promise' Geared Toward Anxious Consumers
Marketing Daily, Tanya Gazdik - Sunday, June 28, 2020
"People want things to be back to normal, they want to buy, but they're still a little nervous about what the future holds," says Ford's Mark LaNeve, ...
- Paula Abdul Dances With Her Younger Self In New GSK Pain Reliever Spot
MAD, Larissa Faw - Thursday, June 25, 2020
The creative, developed with Weber Shandwick, uses technology to enable Abdul to have a dance-off with her younger self to her 80s classic "Forever Your Girl." ...
- Edelman Financial Engines Campaign Features Founder Dispensing Advice
Out to Launch, Steve McClellan - Thursday, June 25, 2020
Edelman Financial Engines is out with a new brand campaign from San Francisco-based agency Cutwater focused on how the pandemic has impacted the economy and personal investments. The agency said ...
- Haagen-Dazs Says 'Don't Hold Back' In New Campaign
MAD, Larissa Faw - Wednesday, June 24, 2020
The campaign represents the first major work from MDC Partners' Forsman & Bodenfors which won the brand's global creative account last year. ...
- Northwest RiverPartners Pushes Hydropower In New Campaign
Out to Launch, Larissa Faw - Wednesday, June 24, 2020
Northwest RiverPartners and agency North are debuting new work urging residents to sign up for hydropower. Although the “Our Power Is Water”
creative adheres to familiar messaging of gorgeous ...
- 'Jeopardy' Champ Ken Jennings Stars In New Carmax Campaign
MAD, Larissa Faw - Tuesday, June 23, 2020
Jennings is promoting the car platform's appraisal process in a new campaign from The Martin Agency. ...
- Chrysler Launches 'Pacifica Mom On Quarantine'
Marketing Daily, Tanya Gazdik - Tuesday, June 23, 2020
Actress Kathryn Hahn uses the Chrysler Pacifica as her home away from home (when you can't go anywhere else) for a pseudo-confessional. ...
- MMGY Teams With Travel Platforms For New Summer Campaign
MAD, Larissa Faw - Monday, June 22, 2020
The "Where Can Travel Take You" message is delivered through targeted media where consumers are currently spending increased time, including connected TV. ...
- Discover Boating Promotes Boating, Fishing In New Campaign
Out to Launch, Larissa Faw - Tuesday, June 23, 2020
Discover Boating, an advocacy group managed by the National Marine Manufacturing Association, is promoting boating and fishing as fun outdoor leisure activities in a new campaign. The “Get On Board” ...
- Carvana Focuses On Being An Originator Of Online Auto Shopping
Marketing Daily, Tanya Gazdik - Friday, June 19, 2020
"Other auto retailers have made their best attempts at offering services similar to ours," Carvana's Ryan Keeton tells "Marketing Daily." ...
- Choice Hotels Encourages Summer Road Trips
Marketing Daily, Tanya Gazdik - Thursday, June 18, 2020
Travelers are encouraged to share their road trip adventures using the hashtag #OnTheRoadAgain across social media. ...
- Monster Brings A Little Levity To The Serious Subject Of Today's Job Market
MAD, Larissa Faw - Wednesday, June 17, 2020
"Suddenly you're feeling for a backpack stuck in bed all day, and maybe that makes you laugh," says agency execs. ...
- Colorado Springs Utilities Pivots To Animation In New Campaign
Out to Launch, Larissa Faw - Wednesday, June 17, 2020
In December, the City Council of Colorado Springs, Colorado, approved new rules to support so-called “smart use” of water. Colorado Springs Utilities, a municipal utility, is now educating the community ...
- Electrifying: Vegas Is Recharged In New Ad
Out to Launch, Larissa Faw - Monday, June 15, 2020
Las Vegas is generating awareness for the city's post-pandemic reopening by featuring the iconic Strip powering back up after its shutdown. ...
- New Literacy Partners Campaign
Out to Launch, Larissa Faw - Friday, June 12, 2020
The COVID-19 epidemic is revealing the urgent need for universal literacy in society and Literacy Partners (LP) and The&Partnership (working pro bono on the effort) are introducing a new awareness ...
- Biden Slightly Higher Than Trump On Digital Ad Campaign Spending
Television News Daily, Wayne Friedman - Monday, June 15, 2020
Biden spent $6.8 million on Facebook and Google from May 24-June 7, Advertising Analytics says, vs. the Trump campaign at $6.7 million. Biden's spending on Facebook was $5.5 million vs. ...
- Oops -- Earnest Celeb-Backed Anti-Bias PSA Ignites Twitter Backlash
MAD, Larissa Faw - Thursday, June 11, 2020
The #ITakeResponsibility PSA features a rotation of well-known celebrities acknowledging the ways they've perpetuated racism through their silence or inaction. ...
- Autotrader Shows Shoppers Ease Of Online Car Shopping
Marketing Daily, Tanya Gazdik - Thursday, June 11, 2020
Created by 72andSunny New York, "Dealer Chats" aim to show shoppers how easy car buying can be in the new normal. ...
- Google Creates Tools, Dedicated TV Marketplace As Streaming Booms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2020
The dedicated TV section, part of new Display & Video 360 tools, makes it easier for digital media buyers to secure ad inventory on high-quality streaming content. ...
- DoubleVerify Looks To Bring New Reporting Platform For CTV Ad Inventory, Map App Names
Digital News Daily, Wayne Friedman - Wednesday, June 10, 2020
DoubleVerify is looking to bring a new transparent reporting platform for CTV ad inventory -- mapping app names across platforms and devices and synthesizing them to IAB standards. ...
- Google News Initiative Invests $15M In Local News Ad Campaign
Publishers Daily, Melynda Fuller - Tuesday, June 9, 2020
The campaign, dubbed "Support Local News," will run across print and digital platforms for six weeks. ...
- GoRVing Seeks To Capitalize On Cabin-Fever Travelers
MAD, Larissa Faw - Monday, June 8, 2020
The campaign's centerpiece is TheRealGoRV.com hub that hosts images, information and advice. ...
