- Wendy's, McDonald's Battle Over Fries
MAD, Todd Wasserman - Tuesday, October 19, 2021
The fight over fries between the two fast-food companies has been an on-again-off-again affair for years that is now on again. ...
- espnW Unveils Campaign For Women's Sports Platform
Marketing Daily, Tanya Gazdik - Tuesday, October 19, 2021
The brand unveiled the work today at its annual Women+Sports Summit that celebrates the achievements in women's sports. ...
- Coke's Attempt To Engage With Gamers Flames Out On YouTube
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, October 19, 2021
Video garnered 56,000 dislikes to 3,900 likes; one commenter called it "the worst representation of gamers I think I've ever seen." ...
- Martha Stewart Adds Gravy To Her Frozen Entree Pitch
MAD, Todd Wasserman - Monday, October 18, 2021
The rapper Yung Gravy writes a tune for and co-stars in an ad promoting Stewart's new line of frozen entrees. ...
- Clif Bar Uses Phone Tech To Reward Movement With Music
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, October 19, 2021
The more you move, the more music you hear. That sums up Clif Bar & Company's mashup of movement, tech and music. ...
- Zulily Targets Busy Moms In Holiday Campaign
Out to Launch, Steve McClellan - Monday, October 18, 2021
Creative focuses on showing busy and cost-conscious moms how Zulily can serve as a one-stop destination for all those "perfect holiday gifts." ...
- Don't Try This At Home: New Insurance Ad Depicts Murderous Intent Of Beneficiaries
MAD, Todd Wasserman - Friday, October 15, 2021
The ad from Fred & Farid for Ladder positions the firm's life insurance as "so good they're going to want you dead." ...
- With Cancer Death Rates Down, PSA Pleas For More Donations
MAD, Todd Wasserman - Friday, October 15, 2021
The ad tries to rally viewers to donate to keep the momentum going. ...
- Hyundai Focuses On Hispanic Community
Marketing Daily, Tanya Gazdik - Sunday, October 17, 2021
Hispanics represent 18% of the U.S. population, account for 24% of all car sales, potentially will buy more cars over their lifetime than non-Hispanics. ...
- Honda Brand Campaign Shows 100 Products, Spotlights Innovation
Marketing Daily, Tanya Gazdik - Monday, October 18, 2021
The "Origin of Determination" nods to the company's future by tracing the roots of its product innovation, says Honda's Jay Joseph. ...
- 'Reggie' Vamps It Up In New Ad From John Lewis
MAD, Todd Wasserman - Wednesday, October 13, 2021
The UK retailer is known for its elaborate holiday campaigns. This new effort, with the tagline "Let Life Happen," is for its home insurance product. ...
- NBA Marks 75th Anniversary With Celebratory Ad
MAD, Todd Wasserman - Tuesday, October 12, 2021
The premise of the ad, via Translation, is that stars like Kevin Durant and LeBron James all live in the same neighborhood. ...
- Autotrader Taps 'SNL''s Thompson For New Ad Campaign
Out to Launch, Steve McClellan - Tuesday, October 12, 2021
72andSunny New York created latest installment in "Finally, It's Easy" campaign, starring "Saturday Night Live" comedian Kenan Thompson. ...
- Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
The humorous campaign for French independent energy provider ekWateur focuses on awareness, branding and performance to encourage people to switch to renewable energy. ...
- Don't Worry Australia, Alexa Gets You
MAD, Todd Wasserman - Monday, October 11, 2021
Ad from Havas, Australia, with Aussie actress shows her giving Alexa a command in her native tongue ("bugs, biccies, mushies"), and Alexa understanding this. ...
- Women In STEM 'Make That Change'
Out to Launch, Steve McClellan - Monday, October 11, 2021
The effort kicks off with a video highlighting real women in STEM who are changing their communities for the better and girls who are following in their footsteps. ...
- Dell Taps Actress Yara Shahidi For Ads, Creative Advisory Role
MAD, Todd Wasserman - Friday, October 8, 2021
Dell has announced a multi-year collaboration with Shahidi. In addition to ads, she'll advise the company on inclusive creative strategy. ...
- To Highlight Workplace Inequity, Ad Shows Kids Being Told Their Dreams Aren't Achievable
MAD, Steve McClellan - Thursday, October 7, 2021
The ad, from Erich & Kallman, takes place in a grade school classroom where kids have high aspirations, and the teacher plays dream killer. ...
- Lexus Celebrates Hispanic Heritage Month
Marketing Daily, Tanya Gazdik - Thursday, October 7, 2021
Within five years, Gen Y will be the biggest and most diverse group of consumers in the luxury car market, says Lexus' Vinay Shahani. ...
- Walk This Way: Johnnie Walker's Latest Campaign Taps Iconic Rock Songs
MAD, Todd Wasserman - Wednesday, October 6, 2021
New ads are designed to inspire people to get back on their feet after nearly two tough years overshadowed by the pandemic. ...
- Ad Campaign Celebrates 'Lights Up' In NYC
MAD, Steve McClellan - Tuesday, October 5, 2021
The effort is part of the broader "It's Time for New York City" tourism recovery campaign that launched earlier this year. ...
- New Intel Spot Designed To 'Break Apple's Spell'
MAD, Todd Wasserman - Tuesday, October 5, 2021
Intel's #GoPC campaign includes former Apple pitchman Justin Long decrying the monochrome finish of contemporary Macs. ...
- Turning 50, Starbucks Celebrates The Possibilities Of Connecting
MAD, Todd Wasserman - Monday, October 4, 2021
Spot by Big Spaceship says, "We've looked to inspire and nurture each other by asking what's possible when you connect." ...
- Taco Bell Celebrates National Taco Day With International Campaign
Out to Launch, Steve McClellan - Monday, October 4, 2021
"Taco IRL" campaign aims to get smart phone users to message a taco emoji to a designated number to get a free taco. ...
- McDonald's Super-Sizes Its Food Tray In New Ad
MAD, Todd Wasserman - Friday, October 1, 2021
The fast-food giant's ubiquitous food tray has always been about "Me, me, me," but McD's wants it to be more about "We, we, we." ...
- Northwest Arkansas Aims To Attract Tech, Creative
Marketing Daily, Tanya Gazdik - Sunday, October 3, 2021
The goal is to promote the region to STEM, tech, creative and entrepreneurial types who may not have NW Arkansas on their radar. ...
- 3M Mask Ads Beckon You To 'Elevate Your Air'
MAD, Todd Wasserman - Thursday, September 30, 2021
3M is touting its 3M Advanced Filtering Face Mask as the go-to accoutrement for travel in new ads from Colle McVoy. ...
- Awkwafina Voices 'Clean, Simple, Delicious' Campaign For Lightlife
Marketing Daily, Steve Ellwanger - Thursday, September 30, 2021
Campaign, one of brand's largest-ever media investments, intersperses nature scenes with Awkwafina's narration. ...
- Hyundai Enlists Famed Photographer Annie Leibovitz
Marketing Daily, Tanya Gazdik - Thursday, September 30, 2021
The effort focuses more on "emotional storytelling" than on specific vehicles, and aims to "humanize" the Hyundai brand. ...
- How About Some Diesel Pine Scented Disinfectant To Go With Those Jeans?
MAD, Todd Wasserman - Wednesday, September 29, 2021
To promote its fall/winter collection, edgy fashion brand Diesel is out with another quirky ad campaign. ...
