- VH1 Program Helps COVID-Impacted Black-Owned Brooklyn Businesses
MAD, Larissa Faw - Tuesday, April 20, 2021
The content and publishing deal, developed with IPG's Mediahub, supports and promotes 20 businesses that have taken a hit from COVID-19, ...
- Miracle-Gro Pivots From Seasonal Flights To 'Always On' Ad Strategy
MAD, Larissa Faw - Monday, April 19, 2021
The company is launching a six-part documentary-style series to inspire gardeners to get out to work in their own yards. ...
- No Longer A Virus 'Epicenter,' LA Promotes Its Culture, Diversity To Draw Tourists
MAD, Larissa Faw - Friday, April 16, 2021
The campaign's centerpiece is a video inspired by the city's Hollywood roots that presents the concept of the City of Angels being a movie, or more specifically, a comeback sto ...
- Kraft Pronounces Itself 'Mayo of Mayonnaise' In New Campaign
Out to Launch, Larissa Faw - Thursday, April 15, 2021
Kraft Mayo's first new advertising since 2017 features luscious product shots of large sandwiches adorned with heaping doses of mayonnaise. ...
- 'NY Forever' Urges New Yorkers To Take Ownership Of City's Recovery
Mediapsssst, Richard Whitman - Wednesday, April 14, 2021
The new nonprofit organization, with help from agency Verdes, is building a movement to champion New York City's future. ...
- Goodwill Orange County, Donate Life CA Team For Organ Donation Drive
Out to Launch, Larissa Faw - Tuesday, April 13, 2021
Goodwill of Orange County, California is teaming with Donate Life California on a campaign promoting organ donation. The campaign, developed with Casanova/McCann plays off Goodwill’s donation model to raise awarene ...
- Busy Phillips, Skater Adam Rippon In Driver's Seat For CarMax, Dunkin'
MAD, Larissa Faw - Tuesday, April 13, 2021
The initiative rewards those taking a CarMax test drive, through May 16, with a $10 Dunkin' gift card ...
- New TikTok Campaign Attempts To Make Mask Wearing Cool To Kids
MAD, Larissa Faw - Tuesday, April 13, 2021
The "Wear a Mask" effort seeks to "truly resonate" with teens and young adults by winning their hearts and minds through TikTok. ...
- Lacoste Promotes L.12.12 Fragrance In New Campaign From Publicis Luxe
Out to Launch, Steve McClellan - Monday, April 12, 2021
Creative features youthful urban dwellers -- all wearing the brand's polo shirts -- tossing a bottle of the fragrance to one another. ...
- Barilla Taps Publicis Italy For New Global Campaign Work
MAD, Steve McClellan - Monday, April 12, 2021
The first campaign under the partnership is a global effort called "Sign Of Love," that will be launched in 40 countries. ...
- Showcasing Its Technology, Cox Reimagines The School Play
Out to Launch, Larissa Faw - Friday, April 9, 2021
Technology transforms real middle-school drama students into animated/virtual performers. ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer -
As a QSR brand, White Castle was at the forefront of using social media to promote their restaurants, but they didn't stop there. The family owned company also extended i ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and Targeting
The MediaPost Cases, Lisa Singer -
What would it mean to your media mix model if you bought people instead of channels? Building out your media campaign with smart data and custom modeling instead of worki ...
- Mexico Rebrands Baja Norte, Launches Campaign To Promote It
Out to Launch, Larissa Faw - Friday, April 9, 2021
The new name is Baja California. Enigma Creative, a Tijuana-based creative and advertising agency, developed the logo and brand guidelines. ...
- Goldfish Cracker Brand Eyes Taller Eaters With New Campaign
MAD, Larissa Faw - Thursday, April 8, 2021
With nearly half of all Goldfish crackers eaten by adults, Pepperidge Farm is pivoting away from its child- and parent-directed messaging. ...
- Tillamook Encourages Cream Cheese Breakups, Suggests 'Eligibles'
Marketing Daily, Steve Ellwanger - Thursday, April 8, 2021
Brand wants to switch up the "64% of cream cheese consumers [who] keep on going back to one brand in particular," says VP marketing. ...
- Budweiser Teams With Ad Council On COVID-19 Campaign
MAD, Larissa Faw - Wednesday, April 7, 2021
The brewer passed on the Super Bowl this year and earmarked the funds for a public service effort raising awareness about vaccinations. ...
- Hulu Unveils Brand Redesign, Marketing Campaign Aimed At Consumers, Advertisers
Digital News Daily, Karlene Lukovitz - Wednesday, April 7, 2021
A cross-media campaign, including TV, urges streaming consumers to "Start With Hulu." The new design system aims to unify branding, marketing and product experience. ...
- Orbitz Invites All Travelers To 'See The World'
MAD, Larissa Faw - Tuesday, April 6, 2021
The "Travel As You Are" creative, developed with Laundry Service, features a diverse cast of LGBTQIA+ couples. ...
- Ford Launches Vaccine PSA Featuring Multicultural Cast
Marketing Daily, Tanya Gazdik - Wednesday, April 7, 2021
In recent poll, more than 20% of Black and Hispanic Americans said they'd heard/read/seen something that made them less likely to take the vaccine. ...
- Cox Reimagines The School Play In Connections Campaign
Out to Launch, Larissa Faw - Wednesday, April 7, 2021
Cox Communications is using its technology to help students participate in their school play despite COVID-19-related shutdowns. ...
- Microsoft At It Again With Surface Vs. Apple iPad Ad
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
Microsoft released an ad on Tuesday that pits the Surface Pro 7 against Apple's iPad Pro. The latest ads focus on performance. ...
- Boston Invites Visitors With 'All-Inclusive' Campaign
MAD, Larissa Faw - Monday, April 5, 2021
The effort highlights local businesses, supported with creative messaging that features real people to reflect the area's diversity. ...
- 'Godzilla vs. Kong' Scores At Box Office, Heavy National TV Sports Advertising
MediaDailyNews, Wayne Friedman - Monday, April 5, 2021
Surprising movie analysts, "Godzilla vs. Kong" scored an unexpectedly strong box-office result: $48.5 million over the recent five-day weekend, says IMDb's Box Office Mojo. ...
- Facebook Unveils New Ad Units Tailored For Streamers
MediaDailyNews, Joe Mandese - Monday, April 5, 2021
"[Streaming] advertisers no longer have to manually create new campaigns for each individual title," said Facebook's James Smith. ...
- Tide's 'Cold Callers' Push Detergent's Environment-Themed Campaign
Marketing Daily, P.J. Bednarski - Friday, April 2, 2021
Rapper Ice-T and former wrestler Stone Cold Steve Austin tell other celebs to to start washing their clothes in cold water. ...
- GM Debuts GMC Hummer EV SUV During March Madness
Marketing Daily, Tanya Gazdik - Saturday, April 3, 2021
The 90-second spot from Leo Burnett is narrated by basketball legend LeBron James. ...
- Biden Admin Bows National Vaccine TV Campaign, Outreach Through Trusted Organizations
Digital News Daily, Karlene Lukovitz - Friday, April 2, 2021
The Department of Health and Human Services is spending $10 million to air four new TV ads in the campaign, themed "We Can Do This," on cable and broadcast ...
- White Claw Debuts A Flight Of Ads -- Instead Of Its Fans Doing It
Marketing Daily, P.J. Bednarski - Thursday, April 1, 2021
Even though White Claw's fans are good at marketing the dominant hard seltzer brand with UGC, it unveils a flight of funky commercials. ...
- Nissan Launches Brand Effort Featuring Entire Lineup
Marketing Daily, Tanya Gazdik - Friday, April 2, 2021
The automaker is "trying to refine who we are and how we show up in the world as a brand," Nissan's Allyson Witherspoon tells "Marketing Daily." ...
