- Ad Council Rallies Popular Young Influencers To Spread Stay At Home Message
Mediapsssst, Richard Whitman - Tuesday, March 31, 2020
It's no secret that many younger adults have been slow to embrace social distancing. The Ad Council hopes to set them straight with a new PSA featuring some of their ...
- Shaq And His Mom Help Intel (And You) 'Preserve What's Priceless'
Out to Launch, Steve McClellan - Tuesday, March 31, 2020
The new spot will be featured across digital, TV, direct response and Epson social channels. ...
- Dick's Sporting Goods' #LongLiveSport Campaign
Out to Launch, Steve McClellan - Monday, March 30, 2020
#LongLiveSport encourages everyone to share how they're playing and exercising at home. ...
- W+K Tells Oregonians 'Don't Accidentally Kill Someone' In New Stay Home Campaign
MAD, Larissa Faw - Sunday, March 29, 2020
The "Stay Home, Save Lives" campaign from the agency was provided to the state on a pro bono basis. ...
- Matthew McConaughey Urges Texans To Stay Home In New PSA
Out to Launch, Larissa Faw - Sunday, March 29, 2020
PSA was developed by Roy Spence, Chairman of Austin-based creative agency GSD&M, ...
- NBCU Launches Large-Scale, Star-Packed COVID-19 PSA Campaign
Digital News Daily, Karlene Lukovitz - Friday, March 27, 2020
A host of media platforms and channels are running the new English- and Spanish-language videos and graphics, which feature numerous celebrities and news hosts, including Kelly Clarkson, Nick Jonas, Ted ...
- Vegas Is Ready And Waiting For Visitors
Out to Launch, Larissa Faw - Thursday, March 26, 2020
New ad acknowledges the city's current COVID-19-related shutdown by focusing on the future. ...
- More Companies Join Ad Council, White House COVID-19 PSA Initiative
MAD, Larissa Faw - Wednesday, March 25, 2020
A number of additional media and tech companies are joining the effort including Amazon, Apple, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among
others. ...
- #SheTransformsTech Expands Campaign
Out to Launch, Larissa Faw - Wednesday, March 25, 2020
Social network World Pulse’s #SheTransformsTech campaign launched earlier this month and now ad agency Fancy is adding amplification through a unifying crowd-sourced
video. The clip intermixes snippets shared by ...
- Northwell Health's 'Information Is Healthy, Fear Is Not' Campaign
Out to Launch, Steve McClellan - Wednesday, March 25, 2020
Northwell Health tapped actor Ray Romano for a new ad running on New York regional TV stations. ...
- Restaurant Coalition Launches The Great American Takeout Campaign
MAD, Steve McClellan - Sunday, March 22, 2020
The campaign encourages everyone to order at least one delivery or pick-up meal on March 24 to show support for the struggling restaurant industry. ...
- Facebook Knew Of Inflated 'Potential Reach' Metrics, Marketers Claim
Digital News Daily, Wendy Davis - Friday, March 20, 2020
Facebook execs knew the company overestimated the potential reach of ad campaigns, marketers who are suing the platform claim in new court papers. ...
- How The Pandemic Killed A Campaign Launch
MAD, Larissa Faw - Thursday, March 19, 2020
Solve had been developing a major campaign with one client for over a year. A day after launch, the plug was pulled. ...
- "Fun-Flavored" Vaping Exposed For Its Danger In New Campaign
Out to Launch, Steve McClellan - Tuesday, March 17, 2020
Canadian Lung Association, Heart & Stroke Foundation launched a new campaign earlier this month called "The Flavored Vapes Hook Kids." ...
- Trump Turns To 'Fake News' Outlets To Help Raise COVID-19 Awareness
Mediapsssst, Richard Whitman - Tuesday, March 17, 2020
He calls organizations "fake news" for disagreeing with his policies and calling out his distortions and outright lies. Most of us think of ABC, CBS and NBC as mainstream credible ...
- Growing Up, Schweppes Style
Out to Launch, Steve McClellan - Monday, March 16, 2020
The effort plays off Schweppes' claim to be the longest-standing brand in its beverage category, dating back to 1783. ...
- Paint And Primer Find Love, Make It Stick In New Kilz Campaign
MAD, Steve McClellan - Friday, March 13, 2020
Kilz, the Behr-owned paint primer brand, kicked off a new campaign that encourages younger do-it-yourselfers to use primer before they paint. ...
- Volta Charges Up Pro Bono Initiative
Out to Launch, Larissa Faw - Monday, March 16, 2020
Volta is introducing the “Community Giveback” initiative to donate 10% of the company’s digital OOH ad space to non-profits with eco-focused missions. The San-Francisco-based Volta provides free charging to electric ...
- American Kennel Club Launches First Nationwide Campaign
Marketing Daily, Tanya Gazdik - Thursday, March 12, 2020
The organization wants to show it supports dogs acquired not only through breeders, but also adoptions via rescue groups and shelters. ...
- Benjamin Moore Gets New Creative Coat, Shows 'The Love'
MAD, Larissa Faw - Wednesday, March 11, 2020
The makeover, developed with Fig, includes a new mission statement: "to inspire and transform homes, communities, and lives one brushstroke at a time." ...
- Florida Tourism's Emerald Coast Rebrands
Out to Launch, Larissa Faw - Tuesday, March 10, 2020
The new name is Destin-Fort Walton Beach, Florida -- a term locals already use. ...
- Goodby Helps Panera Roll Out Coffee Subscription Service
MAD, Larissa Faw - Monday, March 9, 2020
After subscribing through the MyPanera app, consumers will be able to walk into a Panera location at any point during the day and get a fresh cup of coffee. ...
- Coldwell Banker Increases Streaming Ad Spend By 420%
Marketing Daily, Tanya Gazdik - Tuesday, March 10, 2020
The increase is a reaction to changing viewing habits, says Ryan Gorman, the company's president and CEO. ...
- Ancestry's 'Make Them Count' Campaign
Out to Launch, Steve McClellan - Monday, March 9, 2020
Ancestry is working with descendants of voting rights pioneers to tell their stories. ...
- Facebook Questioned Over Misleading Census Ads
Digital News Daily, Wendy Davis - Friday, March 6, 2020
Facebook is facing questions from Senator Kamala Harris over its failure to immediately remove Trump campaign ads containing misleading information about the 2020 Census. ...
- Jeep Campaign Includes Sweepstakes
Marketing Daily, Tanya Gazdik - Sunday, March 8, 2020
The effort includes a 30-second TV and online spot "Test of Time" featuring the custom Jeep song "Young," performed by Old Dominion. ...
- Nissan Enlists Actress Brie Larson For Sentra Twitter-First Creative
Marketing Daily, Tanya Gazdik - Friday, March 6, 2020
The sassy actress "perfectly embodies the spirit of the campaign," Nissan's Allyson Witherspoon tells "Marketing Daily." ...
- New Campaign Targets 'Buzzed Driving' Prevention
Out to Launch, Larissa Faw - Thursday, March 5, 2020
A major campaign element will be mircro-targeted messaging in and around concert venues in Phoenix and Houston. ...
- Tequila Brand Trolls Trump With New Campaign
MAD, Larissa Faw - Wednesday, March 4, 2020
The campaign points out that tequila has deeper roots in the U.S. than Trump's family. Oh, he won't like to hear that. ...
- Roaming Gnome Returns In Travelocity Effort
Marketing Daily, Tanya Gazdik - Tuesday, March 3, 2020
While the Roaming Gnome was already a regular presence in Travelocity's advertising, this works casts him in the leading role. ...
