- What Is It About Cars And Dogs?
Drive Time, Tanya Gazdik - Monday, October 19, 2020
At a recent Nissan Rogue driving event, a large dog crate complete with a stuffed animal helped show off the SUV's cargo room. ...
- Verizon Measures Campaign Success Without Asking For Personal Information
Inside Performance, Laurie Sullivan - Monday, October 19, 2020
A mix of ad units and placements, programmed on a weekly schedule to drive program awareness, generated tune-in demand for live events, and invoked social awareness and participation from Brave ...
- Zipcar Targets COVID-Weary City Dwellers
Marketing Daily, Tanya Gazdik - Saturday, October 17, 2020
"The Zipcar brand was in need of some oomph," Colossus' Travis Robertson tells "Marketing Daily." ...
- VidMob Reveals Nuances Advertisers Don't Know About Their Creatives
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
VidMob's Insight Stream platform surfaces a continual stream of insights from data that tells marketers why the creative works or does not work at any given time. It also provides ...
- Alfa Romeo Promises 'Control'
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2020
The spot was shot with long-exposure video, which creates light trail visuals as the vehicles engage in choreographed stunts. ...
- GMC Plans 'Epic Reveal' For Hummer EV Including Twitch Livestream
Marketing Daily, Tanya Gazdik - Tuesday, October 13, 2020
The division estimates the campaign could reach up to 80% of U.S. adults over age 18, GMC's Phil Brook tells "Marketing Daily." ...
- SheaMoisture 'Naturally' Celebrates Black Beauty
Out to Launch, Larissa Faw - Tuesday, October 13, 2020
The campaign, developed with BBDO NY and polycultural marketing firm Joy Collective, features the work of six Black female artists. ...
- Mailchimp Launches Online Community For Freelance Workers
Email Marketing Daily, Ray Schultz - Tuesday, October 13, 2020
Mailchimp has also debuted an ad campaign titled 'Beautiful Mess,' to capture details of freelance life. ...
- Seattle, Florida Launch Targeted Tourism Campaigns
MAD, Larissa Faw - Monday, October 12, 2020
The "Do Something" campaign highlights Seattle's King County workers, such as bakers, chefs, toy shop and bookstore owners. ...
- Children's Health Campaign Highlights Kids' Creativity During Pandemic
Out to Launch, Larissa Faw - Monday, October 12, 2020
Campaign suggests adults mimic the resilience and strength of children during COVID-19. ...
- 'The Economist' Launches Digital Ad Campaign Focused On U.S. Elections
Publishers Daily, Sara Guaglione - Monday, October 12, 2020
The magazine hopes to pique the interest of new readers, including younger, female audiences for what is considered one of the most consequential elections in American history. ...
- The Science Of Presidential Emails
Email Insider, Ray Schultz - Friday, October 9, 2020
Fund-raising emails sent by Biden and Trump largely reflect their personalities, 97th Floor reports. ...
- Duluth Trading Co. Launches 'Simple' Men's Basic Line
Marketing Daily, Tanya Gazdik - Thursday, October 8, 2020
The clothing line, which was in development before the pandemic hit, was designed to better serve a growing customer base. ...
- Honda Enlists John Cena For Brand Campaign
Marketing Daily, Tanya Gazdik - Friday, October 9, 2020
"We want to wear our rugged capabilities a little more on our sleeves," Honda's Ed Beadle tells "Marketing Daily." ...
- Ally Campaign Features Anthropomorphic Money
Out to Launch, Larissa Faw - Thursday, October 8, 2020
Using "talking" money, the creative emphasizes the ease of digital banking and the ability to do mobile transactions. ...
- Biden Outspends Trump On National, Local TV Campaigns
Television News Daily, Wayne Friedman - Thursday, October 8, 2020
The Biden For President campaign continues to outspend the Donald J. Trump campaign in national and regional TV spending over the last two weeks. Biden is also ahead in local ...
- D2C Brand Native Heads To Retail With Support From New Ad Campaign
MAD, Larissa Faw - Thursday, October 8, 2020
The "No is our Whoa" campaign was developed with agency Curiosity, led by women with a team consisting of 30% BIPOC. ...
- Bloomberg Media Launches Ad Campaign To Promote Digital Subscriptions
Publishers Daily, Sara Guaglione - Wednesday, October 7, 2020
The campaign brings to attention the recent expansion at Bloomberg, including new verticals such as 'Bloomberg Green' and 'Bloomberg Wealth.' ...
- Voting Effort Targets Gen Z In Swing State
Marketing Daily, Tanya Gazdik - Monday, October 5, 2020
Hand-drawn motion graphics will run on Instagram, Snapchat and YouTube, combining useful information with a touch of dry humor. ...
- Florida Resort Seeks Visitors After Multimillion-Dollar Makeover
Out to Launch, Larissa Faw - Monday, October 5, 2020
Resort is working with Miami-based ad agency Tinsley Advertising to develop a creative campaign. ...
- Dodge Celebrates J.D. Power Awards With Humor
Marketing Daily, Tanya Gazdik - Friday, October 2, 2020
Being serious about the awards was tough for a brand that does "burnouts, donuts and bad-ass attitude," says FCA's Tim Kuniskis. ...
- ESPN+ Launches Brand Campaign
Marketing Daily, Tanya Gazdik - Friday, October 2, 2020
Creative from Austin-based Preacher celebrates passionate yet often-underserved groups of sports fans. ...
- Campaign Uses AI In Poignant Appeal To Get Out The Vote
Out to Launch, Steve McClellan - Friday, October 2, 2020
"The Unfinished Votes" campaign uses AI technology to bring back Joaquin Oliver, who lost his life in the Parkland, Florida shootings. ...
- Hyundai Elantra Helps Drivers 'Unlock Better'
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2020
The vehicle's target is "less focused on long-term goals and more focused on individual happiness," Hyundai CMO Angela Zepeda tells "Marketing Daily." ...
- 2020 Political Ad Spend Estimate Rises To Near $11B, Presidential Campaigns Ad Spend $5.2B
Television News Daily, Wayne Friedman - Thursday, October 1, 2020
Political-election spending projections for 2020 will now hit $10.8 billion, according to the Center for Responsive Politics -- 50% higher than in 2016. Currently, the presidential ad campaign totals $3.7 ...
- Google Third-Party Verification Launches With Integral Ad Science, HP As Beta Customer
Inside Performance, Laurie Sullivan - Thursday, October 1, 2020
A new metric allows marketers to see which ads were blocked and provides a central view alongside all their media and creative performance data. ...
- SCC Reimagines 'Ferris Bueller's' Iconic Car Crash Scene In New LiftMaster Ad
MAD, Larissa Faw - Wednesday, September 30, 2020
But this time there's no car crash, thanks to new technology in the LiftMaster garage door opening system. ...
- Cadillac Enlists Regina King As Brand Ambassador
Marketing Daily, Tanya Gazdik - Wednesday, September 30, 2020
The brand is framing itself as "bold and sophisticated" and King is both, Cadillac CMO Melissa Grady tells "Marketing Daily." ...
- Subaru Brings Back 'National Make A Dog's Day'
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2020
The automaker is renewing its partnership with Nat Geo but not Amazon, Subaru's Brian Cavallucci tells "Marketing Daily." ...
- YouTube Project Shows How Sequential Storytelling Changes Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
YouTube partnered with the U.N. and Tribeca Enterprises to challenge creative agencies and filmmakers to use sequential ad campaigns to drive awareness and action for the Global Goals for Sustainable ...
