- E-Scooter Maker Tier Mobility's 'Beat Traffic For Good' Campaign
MAD, Steve McClellan - Thursday, July 22, 2021
Berlin-based E-scooter maker Tier Mobility and Stockholm-based creative agency Around You launched an influencer-driven protest movement across Europe to highlight the waste and environmental harm that results from the world ...
- Prudential Financial Brings Back 'The Rock'
Marketing Daily, Tanya Gazdik - Friday, July 23, 2021
The move marks a renewed emphasis on the company's "Rock solid" financial solutions, planning and investments. ...
- Absolut: For Both Drinks And People, #MixResponsibly
Marketing Daily, Les Luchter - Thursday, July 22, 2021
#MixResponsibly, "is meant to encourage continued communication of people's physical and emotional boundaries," says Absolut CMO. ...
- Adidas News: Bad Bunny's Messy Mashup, Kanye's Possible Brand Cheating
Marketing Daily - Top of the News, Sarah Mahoney - Friday, July 23, 2021
What's messy? Fans have to upload a photograph of their Cheetos-dusted fingertips for early access to the Bad Bunny-themed leisurewear collection. ...
- Ad Campaign Tells People To Give It "One More Push" To Stop COVID-19
MAD, Steve McClellan - Tuesday, July 20, 2021
The effort, from TBWA\Hunt Lascaris has just launched in 16 countries across Africa and the Middle East. ...
- Ad-Tech Startup Launches Carbon Tag, Utilizes Tree-P-M Model
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
In what may well be an industry first, an ad-tech startup has launched a "green" tag to offset the carbon footprint of digital campaigns. It utilizes a "tree-P-M" model th ...
- Icy Hot Showcases New Brand Ambassador Lavelle In Latest Campaign
MAD, Steve McClellan - Monday, July 19, 2021
Lavelle joins long-time spokesman and former NBA great Shaquille O'Neal in representing Icy Hot an array of ads and channels, including television, digital, social, and PR. The work is fr ...
- Have Questions About Blockchain? No Worries, 'Blocky' Has Answers
MAD, Amy Corr - Monday, July 19, 2021
Blocky the puppet stars in a new ad campaign for fintech company Figure which uses blockchain for loan origination and other services. ...
- CTV Study: Connected TV Not Reaching Ad Targets
Television News Daily, Wayne Friedman - Tuesday, July 20, 2021
The good news is that frequency of ads seen by viewers -- a constant point of concern for marketers -- was lower than generally believed: 85% of CTV homes we ...
- 'My Hair Game' Celebrates New 'Holiday' (But Don't Expect To Get The Day Off)
Out to Launch, Steve McClellan - Sunday, July 18, 2021
The campaign encourages hair style creators to showcase their skills by sharing their best looks in selfies or videos with the tag #MyHairGame. ...
- L.L. Bean Urges City Folk To Get Outside More In New Campaign
MAD, Steve McClellan - Thursday, July 15, 2021
The OOH and digital effort, "Be An Outsider In The City" was developed with Bean's new AOR Doner. ...
- Ad Council, United Way Team On Campaign To Promote 211 Resource Line
MAD, Amy Corr - Thursday, July 15, 2021
Calling 211 or visiting 211.org gives users access to more than 200 agencies and thousands of local experts across all 50 states. ...
- Navy Federal Credit Union Shifts To Humor
Marketing Daily, Tanya Gazdik - Thursday, July 15, 2021
The national effort breaking during the Olympics, themed "Our Members are the Mission," imagines what life would be like without the credit union. ...
- Microsoft Extends, Expands Xandr Relationship
Digital News Daily, Karlene Lukovitz - Wednesday, July 14, 2021
Microsoft is extending its use of Xandr's sell-side Monetize platform, increasing the marketing spend it runs through Xandr's Invest DSP, and extending the Microsoft Audience Network demand platform to b ...
- accessiBe Campaign Draws Attention To Lack Of Internet Accessibility For Disabled People
MAD, Amy Corr - Tuesday, July 13, 2021
The company teamed up with Borax Creative Filmmaking for campaign describing its mission while using notable people in the disabled community. ...
- Jeep Emphasizes Capability, Chrysler Answers Hybrid Questions
Marketing Daily, Tanya Gazdik - Tuesday, July 13, 2021
The campaign reflects the brand's balance of "sophistication and ruggedness, of craftsmanship and capabilities," says Stellantis CMO Olivier Francois. ...
- In Olympic Push, Etsy Gets Earnest While Nike Turns Silly
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 14, 2021
Nike's "Best Day Ever" spot is is a goofy ode to tomorrow, taking viewers through a single frenetic make-believe day. ...
- Booking Platform GetYourGuide Tells Crypto Community To Stop 'HODLing,' Start Traveling
MAD, Steve McClellan - Monday, July 12, 2021
The campaign, from Gut Miami is tied to GetYourGuide's expansion to the U.S. and the summer vacation and travel season. ...
- Garden of Life Campaign Censored For Using 'P' Word: Poop
MAD, Amy Corr - Monday, July 12, 2021
Ads, created by Humanaut, include two versions. Many networks rejected creative with the word poop -- you know, that thing we all do. ...
- 'Vax That Thang Up' Campaign Urges Younger Black Americans To Get Vaccinated
MAD, Amy Corr - Friday, July 9, 2021
Dating app BLK, working with agency Majority, created campaign after recent survey showed 71% of 18- to 24-year-olds did not plan on being vaccinated. ...
- Bridgestone CMO To Retire, Brand Launches Olympics Effort
Marketing Daily, Tanya Gazdik - Thursday, July 8, 2021
Philip Dobbs helped reshape Bridgestone's sports marketing strategy, including the Olympics. ...
- 'Talk About It' Campaign Addresses COVID Stress On Women
Out to Launch, Steve McClellan - Thursday, July 8, 2021
Atlanta agency Blue Sky created the campaign for Northside Hospital. ...
- Welcome Back: Downtown Boston Launches Post-COVID Reopening Campaign
Out to Launch, Steve McClellan - Wednesday, July 7, 2021
The creative, produced and executed by Ronin Advertising, includes social media posts featuring Downtown's "BID Ambassadors." ...
- Nesquik Debuts Cleaner Syrups and Powders for 'Betweenagers'
MAD, Amy Corr - Tuesday, July 6, 2021
The campaign's tagline, "It's All in the Making" references mixing the product into milk and how kids initially need an adult to make it but before they blink, they're maki ...
- Marriott Debuts Biggest Global Campaign To Date
Marketing Daily, Tanya Gazdik - Tuesday, July 6, 2021
The campaign includes a Pinterest quiz resulting in a board tailored to the user's travel motivations. ...
- Good Work If You Can Get It: Happy Bobby Bonilla Day!
Mediapsssst, Richard Whitman - Thursday, July 1, 2021
Mint Mobile is teaming with former Mets player (who's still being paid) Bonilla on a campaign that offers potential customers a multidecade deal. ...
- Tuskegee Study Heirs Participate In Ad Council Vaccine Campaign
MAD, Amy Corr - Wednesday, June 30, 2021
Relatives of study participants note the differences between the earlier, horrific U.S. Public Health Service Syphilis Study and the COVID-19 vaccine. ...
- Budweiser Reboots 'Independence Day' For Post-COVID World
Marketing Daily, Les Luchter - Wednesday, June 30, 2021
Actor Bill Pullman reprises his iconic role as President Whitmore to declare, "This thing will rue the day it ever messed with us." ...
- Vizio-Led OAR Addressable TV Effort Certifies 7 Ad-Tech Partners
Television News Daily, Wayne Friedman - Thursday, July 1, 2021
Vizio said it exceeded 11.2 million U.S. addressable TVs launching live addressable TV ad campaigns with top TV networks. ...
- Scotts Miracle-Gro Celebrates The Backyard As Place For Post-COVID Reunions
MAD, Steve McClellan - Monday, June 28, 2021
Anchoring the campaign is a film made with VaynerMedia New York that uses UGC footage from real-life reunions. ...
